How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More! – Details, episodes & analysis

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠www.vendlab.com⁠⁠). Contact us if you want to discuss growing your eCommerce business.

In this episode, we explore the different Amazon fulfilment methods—FBA, FBM, and SFP—and how they can help boost your sales. We’ll explore the advantages of each approach, from Fulfillment by Amazon (FBA) to managing your own shipments (FBM) and discuss which option will be right for your business.

In this episode, we discuss:

FBM

• When should you use FBM? (Large catalogue, fragile, heavy, can’t ship to Amazon)
• How is the shipping set?
• What timescale do you need to deliver in?
• Can FBM be used for international shipping

SFP

• When should you use SFP
• Advantages of SFP. (Only need one warehouse)
• What metrics do you need to comply with. (Delivery time)
• Can SFP be used for international shipping

FBA

• When should you use FBA
• How does FBA influence who gets the buy box?
• What are the pros and cons of FBA
• How do you get inventory to Amazon
• How do you prepare inventory
• How do you get inventory back
• What does shipping cost?
• How much are storage fees?
• Can FBA be used for international shipping
• What is Pan-EU FBA

Other programs

• Are there other programs
• Big and heavy
• Small and light
• International programs
• Remote fulfilment by FBA
• Allow Amazon to buy stock

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠www.vendlab.com⁠). Contact us if you want to talk about grow your eCommerce business. Shipping is often an afterthought but is vital to the growth and success of any eCommerce business. It serves as the final touchpoint between the seller and the customer and significantly impacts customer satisfaction and retention. Efficient and reliable shipping solutions can enhance the shopping experience, foster trust, and encourage repeat purchases. Competitive shipping options can help differentiate your business from competitors.

In this episode we discuss:

• How important is shipping?
• What shipping options to offer?
• Free shipping or not free shipping?
• Send tracked or untracked?
• Shipping thresholds
• International shipping options
• Returns – Free or not?
• Fulfilment houses – good idea?
• Channel based shipping

The How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency Vendlab.com.

Ayat Shukairy is a conversion rate optimisation expert and the founder of Invesp.com. In this podcast, we discuss the process for increasing website conversion rates and the things that every website owner should do today to turn more browsers into buyers.

How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency www.Vendlab.com.

Even Haim is a 7 Figure eCommerce seller and the founder of reconvert.com,seven-figure eCommerce seller and the founder of ⁠reconvert.com,⁠ the top-selling the top selling Upselling app on the Shopify marketplace.

In this recording, Even shares his tips on how optimising your site for upselling can grow your sales by up to 10%.

Amazon warehouses frequently lose and damage stock. Will Cooper from Rev Up Technology estimates this can be as much as 3% of sales. Unfortunately, Amazon does not always reimburse merchants, which is a hidden cost of doing business.

Even if you know the reimbursement process, getting around to it is difficult, which is where companies like Rev Up come in. They take the whole process off your hands for a small commission.

In this episode, I talk to Will about why sellers who are making claims are leaving money on the table and what merchants should be doing to get their money back.

In this episode of How to Grow Your eCommerce Business, Trevor talks to Matt Harrison from Next Net Media about the ensuring importance of link building for SEO and how to create a successful link building campaign in 2024. Topics include:

• What is link building?
• Is link building still important?
• How should people prioritise link building when doing SEO?
• Are there different types of links?
• What kinds of links should you avoid?
• How do you determine what type of link building you need to do?
• How is AI going to affect link-building?
• What steps do you take to create a link-building campaign?
• What has inspired you recently?

Alex Back is a serial eCommerce entrepreneur. His latest venture, Couch is an online platform for matching customers with their perfect couches.

In this podcast, Trevor from Vendlab talks to Alex about how he has been using AI to launch his new venture. He shares tips for how other entrepreneurs can leverage AI to save time and grow sales.

Here are some of the things we talked about:

• What is AI?
• What is the difference between AI and machine learning?
• What AI help with in the eCommerce space?
• Can you give me some examples of AI helping retailers?
• How have you used AI to help build your business?
• Is AI going to put lots of people out of jobs?
• Is AI going to benefit smaller or larger retailers more?
• If AI is turning content into a commodity, how can retailersdifferentiate themselves?
•  How is it best to combine human and AI capabilities?
• What are the limits to AI – what is it not good at? 
• What has inspired you recently?

Vendlab is an ecommerce agency specialising in launching multi-channel direct-to-consumer businesses.

In this episode of the How to Grow Your eCommerce Business podcast, Trevor talks to Sena Wheeler from Sena Sea (https://www.senasea.com/) about how she built a successful business selling wild Alaskan fish. Here is what we talked about:

• How did you start your business?
• How do you deliver your fish?
• How do you differentiate your business?
• Do you also sell Wholesale?
• How do you promote your business? What channels do you use?
• Do you get a lot of repeat business?
• I hear you do a lot of your sales through email
• What are your plans for the future

How to grow your eCommerce business is produced by Vendlab (www.vendlab.com) a direct to consumer eCommerce Agency.

Dan LeBlanc is the founder of Daacity, a SaaS company which enables businesses to combine their data from different sales channel into a single, holistic view of performance. In this Episode, Trevor and Dan talk about the importance of accurate reporting in helping companies understand their business, customers and product performance.

Things we discussed:

• What is the problem that you fix?
• How did you get into doing this?
• What are the problems that you face in doing this?
• Does the data go both ways
• How do you deal with minor channels
• When should a business graduate from a spreadsheet to using a tool
• How do you deal with commission costs.
• What about cross channel conversions?
• What problems can you not fix yet??
• Are you using any AI technology yet.
• What has inspired you recently.

Vendlab.com is an eCommerce agency specialising in launching and growing multi-channel direct to consumer businesses.

Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss:

• What do we mean by ad spend?
• Which channels do you recommend to merchants in order of priority? Why?
• How do you measure performance? ROI?
• How would you allocate the budget based on performance?
• How would you know it is working?
• As a rule of thumb, what percentage of sale value do you need to spend on ads?
• How do you troubleshoot?
• How long does this all take?

Trevor Ginn runs www.vendlab.com, an ecommerce agency specialising in launching and growing D2C business.