The Marketing Matters Show – Details, episodes & analysis

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The Marketing Matters Show

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Business

Frequency: 1 episode/36d. Total Eps: 6

The Marketing Matters Show is your ultimate source for digital marketing insights and business advice, hosted by industry experts Daniel Alvarado and Francisco Lacayo. With a decade of experience in the field, they share their knowledge and invite guest speakers to discuss their own experiences in the industry. Listen in to discover the latest strategies and challenges facing businesses of all sizes!

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Apple Podcasts

🇨🇦 Canada - marketing
22/05/2026
#88
🇨🇦 Canada - marketing
21/05/2026
#52

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://www.linkedin.com/in/mattmrouse/
20 shares
https://www.linkedin.com/in/danielalvaradob/
7 shares
https://www.linkedin.com/in/franciscolacayo237/
5 shares

https://www.instagram.com/whitesharkmedia
7 shares
https://www.instagram.com/adclickstool
6 shares
https://www.instagram.com/chipmcgraw
1 share

RSS feed quality and score

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RSS feed quality

To improve

Score global : 58%

Publication history

Monthly episode publishing history over the past years.

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06 - The Future of SEO: 2024 Trends Agencies Should Be Aware With Jim Hedger of Digital Always Media

Season 1 · Episode 6

jeudi 7 décembre 2023 • Duration 39:13

Dive into the world of SEO with expert Jim Hedger, Owner of Digital Always Media!

Join us as we discuss major industry shifts, unveil common technical pitfalls, and explore strategies for always staying on top of breaking changes. We'll also delve into the impact of AI on SEO, the evolution of user behavior and content, and how to measure your success in the new SEO era.

Whether you're a beginner or a pro, this episode is packed with tips to help you master SEO. So tune in for an episode filled with valuable insights.🎙️📈

Say hi! DM us on Instagram or Twitter and share your favorite moments from this episode - We want to hear from you!

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Other episodes you'll enjoy if you liked this episode:

Data-Driven Marketing: The Importance & the Hurdles with Chip McGraw

Digital Marketing Trends of 2023 | GA4, Threads, Google Ads, & More

AI for Agency Efficiency + Exploring AI Ethics & Tools with Matt Rouse

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Connect with Jim | LinkedIn

Digital Always Media

Webcology Podcast | Apple

Webcology Podcast | Spotify

Connect with Daniel

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05 - Data-Driven Marketing: The Importance & the Hurdles, With Chip McGraw (McGRAW)

Season 1 · Episode 5

jeudi 5 octobre 2023 • Duration 41:12

In this episode, we hosted Chip McGraw, Founder & CEO of McGRAW, a growth agency with a stellar track record. We talk about data-driven marketing strategies, exploring the importance of why data matters in today's marketing landscape. We tackle the challenges posed by excess data and explore the tools and strategies that enable efficient data collection and utilization.

Whether you're comfortably seated at home, at work, or even on the go in your car, we invite you to join us in this episode dedicated entirely to the world of data. Tune in and enhance your understanding of data's pivotal role in modern marketing! 🎙️📈

Check out the tools we mentioned in this episode:

Say hi! DM us on Instagram or Twitter and share your favorite moments from this episode - We want to hear from you!

____

Other episodes you'll enjoy if you liked this episode:

Digital Marketing Trends of 2023 | GA4, Threads, Google Ads, & More

AI for Agency Efficiency + Exploring AI Ethics & Tools with Matt Rouse

___

Connect with Chip | LinkedIn

Connect with Chip | Instagram

McGRAW

Download the Enhance Your Data eBook by McGRAW

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Connect with Daniel: LinkedIn

Connect with Francisco: LinkedIn

04 - AI for Agency Efficiency + Exploring AI Ethics & Best Tools | Matt Rouse of Hook Digital Marketing

Season 1 · Episode 4

lundi 7 août 2023 • Duration 51:05

We hosted Matt Rouse, the Co-founder of Hook Digital Marketing Canada and a celebrated writer. This session covers how to use AI in digital marketing, specifically focusing on its potential to enhance efficiency and productivity within marketing agencies. We also explore ethical insights related to AI and the crucial role of transparency. As we conclude, we shared some of the best AI tools designed for marketing data, video production, podcast editing, and more.

So, whether you're comfortably seated at home, at work, or even in your car, we invite you to join us in this episode full of AI talk.

Check out the tools we mentioned in this episode:

Say hi! DM us on Instagram or Twitter and share your favorite moments from this episode - We want to hear from you!

____

Other episodes you'll enjoy if you liked this episode:

Secrets to Succeeding Amidst Uncertainty | With Jesse McCabe

Digital Marketing Trends of 2023 | GA4, Threads, Google Ads, & More

___

Connect with Matt

Hook Digital Marketing Canada

Matt’s Book: PEERtainment: The Golden Age Of Social Media Is Over Book

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Connect with Daniel: LinkedIn

Connect with Francisco: LinkedIn

03 - Latest Digital Marketing Trends of 2023 | Google Analytics 4, Threads, Google Ads, and More

Season 1 · Episode 3

mardi 18 juillet 2023 • Duration 30:57

In this session, Daniel and Francisco dive into the most recent digital marketing news of the last few months. They go over what's new with Google Analytics 4 and discuss the exciting new social media platform, Threads. Plus, gain exclusive insights from Daniel's experience at Google's Agency Summit, where he shares more about Google Enhanced Conversion Ads for Leads. That's not all! Get expert tips for discovering the most effective distribution channels for advertising and much more.

Take a seat and get ready to tune in to this information-packed episode you won't want to miss!

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Other episodes you'll enjoy if you liked this episode:

Secrets to Succeeding Amidst Uncertainty | With Jesse McCabe

Say hi! DM us on Instagram or Twitter and share your favorite moments from this episode - We want to hear from you!

____

Connect with Daniel: LinkedIn

Connect with Francisco: LinkedIn

02 - Optimizing The Future: Revealing UX, SEO, And AI Insights, With Joe Mure (JKB Solutions)

Season 1 · Episode 2

lundi 26 juin 2023 • Duration 30:15

Meet Joe Mure! The Vice President of JKB Solutions, a digital marketing agency that specializes in offering SEO services.

Daniel Alvarado and Francisco Lacayo, our hosts, join forces with Joe to discuss various topics that agency owners and SEO enthusiasts will find valuable and enjoyable.

They talk about essential aspects like finding the perfect balance between an appealing website design and SEO-driven content, exploring the future of SEO as AI technology advances and so much more.

Whether you're an agency owner or simply passionate about SEO, this episode is the right for you.

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01 - Marketing Unmasked: Secrets to Succeeding Amidst Uncertainty, With Jesse McCabe (Solid Digital)

Season 1 · Episode 1

vendredi 9 juin 2023 • Duration 31:43

We're excited to have Jesse McCabe, the CEO of Solid Digital, as our guest speaker.

Jesse is genuinely passionate about empowering brands to reach their fullest potential. Since establishing Solid Digital back in 2006, he has guided countless companies in transforming their visions into reality.

During this episode, Our hosts Daniel Alvarado and Francisco Lacayo, team up with Jesse to tackle pressing questions that every marketing leader encounters when faced with uncertainty

They explore how leaders can effectively motivate and engage their teams to achieve outstanding results during challenging times and they also delve into the impact of technology, specifically Artificial Intelligence (AI) on the marketing industry and team dynamics.

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