The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.
Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding. Learn more at MichelleSquared.com and purchase The LinkedIn™ Branding Book on Amazon.com
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How "Page Advocacy" is the NEW Way for Company Pages to Grow on LinkedIn
Thursday, August 29, 2024 • Duration 17:05
IN THIS EPISODE:
Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and teams to grow on LinkedIn and beyond. It's a new twist and "bring everyone together" approach using The Power of Two to grow the brand, culture and hiring, sales, marketing and more.
THE BACKSTORY:
Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized
that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a
member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal
branding podcast by Feedspot.
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Do you have a question for us to
answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
How to Position and Brand Yourself on LinkedIn: Why "Narrowing Laning" Helps You Become Top of Mind
Thursday, August 22, 2024 • Duration 16:06
IN THIS EPISODE:
In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning and branding and be "known for that ONE thing you do."
THE BACKSTORY:
Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized
that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a
member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands.
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
How Employees Can Avoid Being Left Behind -- Building Your Personal Brand on LinkedIn is Your Professional Insurance Policy
Thursday, June 20, 2024 • Duration 16:18
IN THIS EPISODE:
Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
(Plus bonus Brand Squared Workbook,
50-page actionable bonus with your book purchase.)
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have
supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at https://MichelleSquared.com
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international
personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business.
She is the founder of Standout Women Media, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal
Branding Community, The P.Y.O.T. Community
How Your LinkedIn Company Page Will Double the Impact of Your LinkedIn Personal Profile: Our Best Tips and Mistakes Not To Make
Season 1 · Episode 22
Thursday, September 8, 2022 • Duration 16:32
Company pages are the best friend to your LinkedIn personal brand. No matter if you're a solopreneur, small business owner, or Fortune 500 enterprise business, everyone needs both a personal profile AND a company page on LinkedIn. If you want to set the standards and control the narrative of your business with the power partnership of a personal brand and business brand on LinkedIn.
IN THIS EPISODE:
The power of 1 + 1 = 3 is the formula to double your awareness and reach on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
How to Fuel Your Brand With Content by Publishing LinkedIn Newsletters and Articles
Season 1 · Episode 20
Thursday, September 1, 2022 • Duration 18:19
How do we share our expertise, build community and create an impact in a larger way? Launching your LinkedIn newsletter is exactly the way. What are they, how do you launch one and what are some actionable takeaways to publish yours?
IN THIS EPISODE:
Join us as we dive deep into the background and benefits of a LinkedIn newsletter for your personal and business brands. We share our do's and don'ts as well as detail our newsletter (or lack of) personal stories. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn:
SPECIAL ANNOUNCEMENT: Coming in November, this (THING) is Everything You Need to Build Your Personal Brand and Business Brand on LinkedIn
Season 1 · Episode 21
Thursday, August 25, 2022 • Duration 15:15
We've held on to this secret for six months and we can't keep it hidden any longer. Tune in as we spill the beans. Can't wait? Scroll down to the bottom of the show notes for a special link to it.
IN THIS EPISODE:
This special project/announcement debuts on Nov. 17 in Australia and Nov. 18 in North America. Listen in as we detail how it will benefit you to grow even more on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn:
Get More Eyes and Attention On Your Content: The Best Ways and Places to Use LinkedIn's New Clickable Link Feature
Season 1 · Episode 19
Thursday, August 18, 2022 • Duration 13:35
Until now, LinkedIn frowned upon us sharing external links in our content. That changes now with the recently added clickable link feature that allows us to share an offsite URL on pictures or videos. This simple but important add-on means we can get more eyes, awareness, and clicks to our personal and business brand content.
IN THIS EPISODE:
New features are being rolled out faster, and some more than others have an impact on our brands. #MichelleSquared gives you the background on what this means, how to use and more. (NOTE: As for this episode, it's being rolled out in phases and on mobile app only. The desktop feature will be coming soon.) As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good" on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
How LinkedIn Audio and LiveStream Events Amplify Your Personal Brand and Business Brand
Season 1 · Episode 18
Thursday, August 11, 2022 • Duration 23:54
LinkedIn Live and LinkedIn Audio Shows are two creator tools that enable us to build trust, social proof, build communities, and also your reputation as a thought leader in your industry. Plus, they allow you to generate long-form content that can be repurposed into multiple formats and places.
IN THIS EPISODE:
Why should you start a branded personal and company show? So many reasons! We share our show strategies and our personal journeys to help you quickly build your visibility, credibility, and authority in your space. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
LinkedIn Groups Are Not Dead: How and Why They Build Community for Your Personal and Business Brand
Season 1 · Episode 17
Thursday, August 4, 2022 • Duration 17:17
LinkedIn Groups can be an important place to find like-minded people and build an engaging community in your niche. We discuss the pros and cons of starting your own LinkedIn group and chat about changes that may be coming later this year.
IN THIS EPISODE:
As LinkedIn group owners and moderators, we share our group highlights and cover the important questions ask before you start one. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
First Impressions Matter: Our Best Tips and Tools to Stand Out with Your LinkedIn Profile Picture
Season 1 · Episode 16
Thursday, July 28, 2022 • Duration 19:20
People are making quick assumptions based on your LinkedIn profile headshot. If your profile isn't clear or approachable, sometimes our trust flag goes up. We discuss what makes a good profile picture and even share the backstories of past and current headshots.
IN THIS EPISODE:
Your picture is worth more than 1,000 words when it comes to showing up online and even more so on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and business for good on LinkedIn.
ABOUT US
Michelle B. Griffin is an international personal branding and PR strategist who has devoted her career to connecting people, growing communities, and building brands. Through her personal branding consultancy, BRANDthority, she equips subject-matter experts with the training they need to increase their visibility and enhance their reputation while making an impact and profiting from their expertise. She is a frequent speaker, guest contributor, and host of a personal branding podcast with clients and listeners across the globe.
Michelle J. Raymond is a globally recognized expert on LinkedIn Company Pages and Business Growth Strategist. Through her company Good Trading Co. she shares her 15+ years of sales and almost 10 years of social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their business.
Discover shows related to The LinkedIn™ Branding Show, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/
Do you have a question for us to
answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
Michelle J. Raymond is a globally recognized LinkedIn™️
Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn:
Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode.
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020 and quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own. This show is a space for women by women as a tribute to that as we both wish to pay it forward. Creating a community of powerful women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
The LinkedIn Branding Show by #MichelleSquared, aka Michelle B. Griffin and Michelle J. Raymond, is the podcast for women entrepreneurs, experts, and small business owners to rise up and stand as they build their personal brands and business brands on LinkedIn.
THE BACKSTORY
We met on LinkedIn through the power of commenting in December 2020. Together we have supported each other with our complementary skills and knowledge to rise up on LinkedIn and in our own businesses.
We both quickly realized that the “Power of Michelle Squared” was a force that would propel our business success more than what was possible on our own.
We wanted to create a space for women and for women as a tribute to that as we both wish to pay it forward. Creating a community of powerful and amazing women entrepreneurs, experts, and business owners who are looking to attract ideal clients and business opportunities through personal and business branding on LinkedIn. Learn more at MichelleSquared.com
