The Life of a Social Media Manager – Details, episodes & analysis

What steps should you follow when creating a social media strategy? 

Where can you find inspiration for strategies and content pillars? 

Join us in this episode of The Life of a Social Media Manager podcast as we talk with Corrie Jones, Head of Social Media for StrategiQ about her approach to measuring success on social media and the key metrics she keeps a close eye on. 

Tune in to get insights on developing effective social media strategies and measuring their success.

Visit to discover what Corrie is doing: https://www.linkedin.com/in/corriejones/ 

Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. 

Follow Socialinsider:

https://twitter.com/socialinsiderio 

https://www.linkedin.com/company/socialinsider

https://twitter.com/AdinaJipa

https://www.linkedin.com/in/adinajipa/

How to develop and execute social media strategies?
How to keep users engaged and active?

I talked with Jeremy Linaburg, Social Media Specialist for SwimOutlet, about his social media content creation process, from ideation to publication.

Tune in to discover insights about the best times to post on social media and much more. 

Visit to discover what Jeremy is doing: https://www.linkedin.com/in/jeremylinaburg/

Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. 

Follow Socialinsider: https://twitter.com/socialinsiderio https://www.linkedin.com/company/socialinsider
https://twitter.com/AdinaJipa
https://www.linkedin.com/in/adinajipa/

The key metric for a successful campaign in social media is the number of shares. 

Katie McKiever, Social Media Consultant, shares the key elements for creating successful social media strategies and why people share brands’ posts. 

Listen to this podcast episode and discover the challenges you sometimes face when working in social media. 

Visit to discover what Katie is doing: https://www.linkedin.com/in/katiemckiever/ 

Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports. 

How to create viral content today? Why do people share brands’ posts? 

We spoke with Emily Kinnersley - Founder and Freelance Social Media Consultant in this podcast episode.

As a freelance and business consultant, Emily shares why LinkedIn is a great traction channel for getting clients, how to price your services, and why getting to know your audience is important. 

Visit to discover what Emily is doing at https://www.linkedin.com/in/emilykinnersley/ 

Go to https://www.socialinsider.io/blog/tag/studies/ to get the latest social media studies, trends, and insights.

Creative, driven, with a strategic mindset, high attention to detail, and ability to manage multiple competing priorities simultaneously. Able to work in a fast-paced environment, proactive and result-oriented; at ease with risk-taking, test-and-learn experimentation.

I bring change. I challenge people to grow. I assign tasks that seem impossible at first, and I broaden the horizons of my team’s minds. I define the “what” and let them figure out the “how. My team members have advanced in their careers much faster than employees in other departments.

Today you will meet Olga Andrienko, VP of Brand Marketing @ Semrush.

Connect with Olga: https://www.linkedin.com/in/olgandrienko/

Go to https://www.socialinsider.io/blog/ to get the latest social media strategic insights. 

Organic vs. paid - friends or enemies? Why are people sharing brands’ posts on social media? 

In this podcast episode, we spoke with Carys Dorritt, Founder of The Polka Marketing agency. 

As a business owner and strategic digital marketer, Carys explains how important it is to create social media messages tailored to your audience that drive emotions.

Tune in and discover why paid and organic social media are friends and how to combine these two on a longer-term strategy. 

Visit to discover what Carys is doing: https://www.thepolka.co.uk/

Go to https://www.socialinsider.io/blog/tag/studies/ to get the latest social media studies, trends, and insights. 

Organic vs. paid on social media? Which one wins the game long-term?

Jon-Stephen Stansel - Director of Social Media at Chaotic Good Studios, describes some key elements for creating a good social media strategy, why people share brands' posts and how to measure success in social media today. 

Jon-Stephen describes why engagement should be describing social media and why you need to be flexible and always willing to learn when you are working in social media. 

Listen to this podcast episode and understand why community means everything to a brand or business. 

Go to https://www.socialinsider.io/blog/tag/studies/ to get the latest social media studies, trends, and insights. 

Silvia is a forward-thinking digital enthusiast, leading and executing the social media strategy at KEBA eMobility to achieve their business goals.

With 7 years of experience in digital marketing, social media, and corporate communications, Silvia is a strategic thinker with a creative eye and a quality-first mindset.

Today we will meet Sarah Sunderbrink - Teamlead Social Media @Zooplus.

Sarah thinks that the internet was invented for pets. Since joining Zooplus, Sarah has known about the power cats' content can have.

Listen to this podcast episode and learn more about:
- strategy
- content
- the essential skills to become a social media manager
- top social media tips for a new social media manager, and more.

Denise discusses the value of a well-planned social media strategy and what defines "great content" for her. Denise is a comedienne in her spare time and a free spirit who is filled with originality and charm.

Cozy up and listen to Denise's story from the beginning to the end to discover what motivated her throughout her career, how she overcame challenges, and what advice she has for the listeners.