The Leonie Dawson Show – Details, episodes & analysis

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The Leonie Dawson Show

Leonie Dawson

Education

Frequency: 1 episode/9d. Total Eps: 260

Internationally best-selling author and creator of an 8 figure creative company Leonie Dawson (that's me!) brings her ridiculous sense of humour and wild oversharing to the podcast world! The Leonie Dawson is a delicious buffet of self help, business, creativity, marketing, family and life... and I might just introduce you to some of my favourite people if I'm called. Mostly, I'm just here to create and share... and hope that it touches your heart in just the way it needs.

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🇬🇧 Great Britain - selfImprovement
12/07/2026
#64

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https://www.leoniedawson.com/academy
15 shares
https://leoniedawson.com/
11 shares
https://www.thegoodshipillustration.com/
4 shares

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Score global : 48%

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248. How Much I Made In One Crazy 24 Hour Marketing Experiment

Season 1 · Episode 248

Tuesday, July 28, 2026 • Duration 21:03

At 8pm one night I got that look in my eyes. The one my husband knows means I'm about to ride the wild donkey.

By 4am I'd sent an email every hour, illustrated cartoons to go inside them, invented offers I'd never sold before, and slapped a 24-hour expiry on every single one. I also let people email me their OWN offers at their own price. Total made in that 24 hours: just over $42,000.

This episode is the full blow-by-blow. What I offered, what sold, what broke, and why I'd absolutely do it again.

Who this is for:

If you're a creative, neurodivergent business owner with twelve half-planned launches in your notebook and a nagging feeling that you need a proper strategy before you're allowed to sell anything, this one's for you. You don't need a funnel. You don't need a launch runway. You need permission to act on the wild idea while it's still hot.

Topics covered:

What "riding the wild donkey" actually means, and why people still talk about it 15 years on
The full list of offers I made (encouragograms, business audits, VIP days, 60% off Take Action Club)
Letting my audience make ME offers, and how I decided yes or no
Doing it all on PayPal links because setting up Kajabi properly would have killed the momentum
The Kajabi outage that hit in the final hours, and how we handled it
Why I don't track unsubscribes
Decision fatigue, an inbox stuck at 86 emails, and needing a team who can run with chaos
The full revenue breakdown
The one offer that surprised me enough that I'm making it permanent

Key insights

Speed is a feature. The idea arrived at 8pm and was live within the hour. Waiting would have flattened it.
"Basic bitch" your systems when the alternative is not launching. I lost the Kajabi analytics and gained $42,000.
A ticking 24-hour expiry does the persuading for you. No convincing required.
Inviting people to name their own offer and their own price removed the ick from both sides. Some got a yes, some got a counter-offer, some got a no, and everyone stayed friends.
Say no to discounting the thing that's already radically generous. The Academy stayed at full price all day.
Things break in every launch. The checkout went down. I laughed, extended the deadline, and gave anyone who emailed us a 24-hour extension.
Your team's tolerance for wild ideas is a hiring criteria, not a personality quirk. I've had assistants get cranky about unplanned launches. I need people who wake up delighted.
Watch what people get unreasonably excited about. The annual Take Action Club option lit people up so much it's becoming a permanent offer.
Fun is a business metric. Encouragograms recorded in the backyard and down by the river. Cat photos in the inbox. Offers to walk around an art gallery. That's the actual return.

Links and resources

Get on the mailing list so you don't miss the next party: leoniedawson.com/love-letters
Free illustrated Ride The Wild Donkey ebook
Unicorn Biz & Life Academy: 100+ programs for $99 a year
Take Action Club: weekly Productivity Power Hours and monthly Biz Planning workshops

Courses mentioned: Sales Star, Money Manifesting & Multiple Streams of Income, Work Less Earn More, Midas Touch
2026 My Brilliant Year goal workbooks

Still keen on offering more in-person VIP days in Canberra. Email support@leoniedawson.com if you're interested!

If this made you want to go do something ridiculous, do it. Then come tell me about it. And if you're not on the mailing list yet, that's where the actual chaos happens: leoniedawson.com/love-letters

#WomenInBusiness #NeurodivergentEntrepreneur #ADHDBusinessOwner #CreativeBusiness #OnlineBusiness #MarketingExperiment #IntuitiveBusiness #SoulfulBusiness #WomenSupportingWomen #MoneyMindset

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247. Crystals, Spreadsheets & Fire Rituals: How I Run A Planning Retreat

Season 1 · Episode 247

Friday, June 26, 2026 • Duration 44:46

Ever been told the only way to "fly at the pointy end of the plane" is to hustle 24/7, live away from home 340 days a year, and barely see your kids? Leonie's response: are you fu**ing stupid?

This week she pulls back the red velvet curtain on her quarterly planning retreat — the rituals, the lake ceremonies, the non-alcoholic botanical wine, and the exact process she runs to help women plan a whole quarter in a single day. And Tam shares what it was like for her to be in the receiving seat for it... and what changed for her business from doing it.

Who this is for: If you're a creative, healer, or coach who's so deep in the to-do list you can't see your own business clearly anymore — and you're craving strategy that doesn't smell like bro-marketing — this one's for you. Especially if you're neurodivergent, sensitive, and done with hustle culture telling you to JUST DO MORE! WORK MORE HOURS! HUSTLE HUSTLE!

Topics covered:

How Leonie structures a full-day quarterly planning retreat
Why reviewing last quarter matters more than vision-setting
Letting-go rituals, lake ceremonies, and celebration circles
Hot-seating: why other people see your business clearer than you do
The anti-patriarchal case against hustle culture
Choosing a venue by energy, nature, and grounding (not corporate boardrooms)
Introducing Content Blast — a month of content done in one day

Key insights:

There's gold to mine in what just happened — review before you plan, every time
Celebration shifts your identity: you plan the next quarter as someone who's already made miracles
Brainstorming for OTHER people's businesses builds the muscle to see your own clearly
Hustle's only answer is "more" — but we live in a finite world, and the "more" gets stolen from your kids, your body, your relationships
Most hustle bros have someone (usually a woman) holding everything else together
You can fly business class without burning your life to the ground

238. ADHD, Autism & Entrepreneurship: The Real Conversation From Someone Who's Already Done It!

Season 1 · Episode 238

Friday, March 6, 2026 • Duration 26:23

This episode is for every creative, every weirdo, every beautifully-wired human who has ever sat with the quiet question: can someone like ME actually build a real business? If you're neurodivergent — diagnosed or just deeply suspicious — this episode is going to crack your heart wide open. In the very best way.

Can you really run a business if you're neurodivergent?

Not only can you — it's quite literally what your brain was built for. And I'm not just saying that to be nice. I have STATISTICS. (Of course I do. It's a hyperfixation. We love it here.)

In this episode, me and my dear biz bestie Tamara Protassow (diagnosed ADHD, extremely-probably-autistic, confirmed lover of plums stolen directly from passing trees get into the realest, most validating conversation about what it actually means to run a business with a neurodivergent brain.

I'm AuDHD — officially diagnosed with both autism and ADHD — and I've built a multi-million dollar business working 10 hours a week. So when people come to me and say 'but Leonie, you just don't UNDERSTAND, my brain makes everything so much harder'...

Darlingheart. I understand completely. And I'm here to tell you: harder in some ways, yes. But also? You are sitting on an absolute goldmine of a brain. Let's talk about it.

Topics Covered

The wild thing that happens to your ADHD symptoms in the 6 months after diagnosis (it's not what you think)
Why scrolling neurodivergent TikTok might actually be making your symptoms worse
How autism shows up completely differently in women — and why nobody told us this sooner
Treating your diagnosis as information, not a life sentence
The stats that made my jaw drop: 67% of Fortune 500 CEOs show symptoms of neurodivergence
People with ADHD are 400% more likely to be entrepreneurs — the ADHD brain IS the entrepreneur brain
40% of self-made UK multi-millionaires are dyslexic. FORTY PERCENT.

158: A biz & life update

Season 2 · Episode 5

Friday, March 3, 2023 • Duration 11:21

I’ve got so many projects and ideas going on… wanted to share them with you before I forget! I love you!

157: My brother died. What a miracle.

Season 2 · Episode 4

Friday, February 24, 2023 • Duration 10:55

I suffered a devastating loss when I was a child.

And yet, it was one of the best things that ever happened to me.

This podcast was sponsored by a pack of tissues and an overflowing bin.

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156: Anxiety Releasing Meditation

Season 2 · Episode 3

Friday, February 17, 2023 • Duration 09:39

A wee gift for you if you're currently feeling anxious or stressed...

some proven breathing practices to help you calm the farm and soothe the nervous system.

155: Mistakes I've Made In My Business

Season 2 · Episode 2

Thursday, February 9, 2023 • Duration 54:15

Want to hear some of the most hilarious and heart-breaking mistakes in my business?

Including the pretty ponies that cost me... $100,000?

(I'm not even joking!)

Personal Reflections and Business Mistakes [6:41]

New Laptop Vibes Update [14:22]

Overcoming Mistakes and Technical Challenges [18:52]

Reflections on Business Mistakes and Lessons Learned [20:53]

Lessons Learned from Hiring and Managing a Team [27:11]

Lessons Learned and Personal Reflections [34:24]

Lessons Learned and Mistakes Made [39:08]

Managing Work-Life Balance [39:24]

Overcoming Postnatal Depression and Anxiety [45:23]

Embracing Mistakes and Individuality [50:08]

Dealing with ADHD and Autism in Business [51:07]

Mistakes in Business [52:39]

All this and more in this vulnerable podcast episode.

Show notes & shit at:

https://leoniedawson.com/mistakes/

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154: Why I Decided To Return To Social Media

Season 2 · Episode 1

Monday, January 30, 2023 • Duration 12:18

Did I lose money by marketing without social media? How will I use social media going forward? How will I stop it from sucking up my time and soul?

All this and more explored in this episode!

Show notes & images at:

www.leoniedawson.com/podcast

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153: 50 Things I Did & Loved In 2022

Season 1 · Episode 153

Tuesday, December 20, 2022 • Duration 36:31

The hard bits. The divine bits. The wonky bits. The exquisite bits. In life, business, love & more...

All the links at: https://leoniedawson.com/502022

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152: 3 Monthly Review!

Season 1 · Episode 152

Sunday, December 4, 2022 • Duration 27:04

How much I earned, what I did... all that good stuff!

Find all the pics, links & graphs at www.leoniedawson.com/podcast

The Leonie Dawson Show – Details, episodes & analysis

Podcast details

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The Leonie Dawson Show – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

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