Explore every episode of the podcast The Leonie Dawson Show

At 8pm one night I got that look in my eyes. The one my husband knows means I'm about to ride the wild donkey.

By 4am I'd sent an email every hour, illustrated cartoons to go inside them, invented offers I'd never sold before, and slapped a 24-hour expiry on every single one. I also let people email me their OWN offers at their own price. Total made in that 24 hours: just over $42,000.

This episode is the full blow-by-blow. What I offered, what sold, what broke, and why I'd absolutely do it again.

Who this is for:

If you're a creative, neurodivergent business owner with twelve half-planned launches in your notebook and a nagging feeling that you need a proper strategy before you're allowed to sell anything, this one's for you. You don't need a funnel. You don't need a launch runway. You need permission to act on the wild idea while it's still hot.

Topics covered:

• What "riding the wild donkey" actually means, and why people still talk about it 15 years on
• The full list of offers I made (encouragograms, business audits, VIP days, 60% off Take Action Club)
• Letting my audience make ME offers, and how I decided yes or no
• Doing it all on PayPal links because setting up Kajabi properly would have killed the momentum
• The Kajabi outage that hit in the final hours, and how we handled it
• Why I don't track unsubscribes
• Decision fatigue, an inbox stuck at 86 emails, and needing a team who can run with chaos
• The full revenue breakdown
• The one offer that surprised me enough that I'm making it permanent

Key insights

• Speed is a feature. The idea arrived at 8pm and was live within the hour. Waiting would have flattened it.
• "Basic bitch" your systems when the alternative is not launching. I lost the Kajabi analytics and gained $42,000.
• A ticking 24-hour expiry does the persuading for you. No convincing required.
• Inviting people to name their own offer and their own price removed the ick from both sides. Some got a yes, some got a counter-offer, some got a no, and everyone stayed friends.
• Say no to discounting the thing that's already radically generous. The Academy stayed at full price all day.
• Things break in every launch. The checkout went down. I laughed, extended the deadline, and gave anyone who emailed us a 24-hour extension.
• Your team's tolerance for wild ideas is a hiring criteria, not a personality quirk. I've had assistants get cranky about unplanned launches. I need people who wake up delighted.
• Watch what people get unreasonably excited about. The annual Take Action Club option lit people up so much it's becoming a permanent offer.
• Fun is a business metric. Encouragograms recorded in the backyard and down by the river. Cat photos in the inbox. Offers to walk around an art gallery. That's the actual return.

Links and resources

• Get on the mailing list so you don't miss the next party: leoniedawson.com/love-letters
• Free illustrated Ride The Wild Donkey ebook
• Unicorn Biz & Life Academy: 100+ programs for $99 a year
• Take Action Club: weekly Productivity Power Hours and monthly Biz Planning workshops

• Courses mentioned: Sales Star, Money Manifesting & Multiple Streams of Income, Work Less Earn More, Midas Touch
• 2026 My Brilliant Year goal workbooks

• Still keen on offering more in-person VIP days in Canberra. Email support@leoniedawson.com if you're interested!

If this made you want to go do something ridiculous, do it. Then come tell me about it. And if you're not on the mailing list yet, that's where the actual chaos happens: leoniedawson.com/love-letters

#WomenInBusiness #NeurodivergentEntrepreneur #ADHDBusinessOwner #CreativeBusiness #OnlineBusiness #MarketingExperiment #IntuitiveBusiness #SoulfulBusiness #WomenSupportingWomen #MoneyMindset

Ever been told the only way to "fly at the pointy end of the plane" is to hustle 24/7, live away from home 340 days a year, and barely see your kids? Leonie's response: are you fu**ing stupid?

This week she pulls back the red velvet curtain on her quarterly planning retreat — the rituals, the lake ceremonies, the non-alcoholic botanical wine, and the exact process she runs to help women plan a whole quarter in a single day. And Tam shares what it was like for her to be in the receiving seat for it... and what changed for her business from doing it.

Who this is for: If you're a creative, healer, or coach who's so deep in the to-do list you can't see your own business clearly anymore — and you're craving strategy that doesn't smell like bro-marketing — this one's for you. Especially if you're neurodivergent, sensitive, and done with hustle culture telling you to JUST DO MORE! WORK MORE HOURS! HUSTLE HUSTLE!

Topics covered:

• How Leonie structures a full-day quarterly planning retreat
• Why reviewing last quarter matters more than vision-setting
• Letting-go rituals, lake ceremonies, and celebration circles
• Hot-seating: why other people see your business clearer than you do
• The anti-patriarchal case against hustle culture
• Choosing a venue by energy, nature, and grounding (not corporate boardrooms)
• Introducing Content Blast — a month of content done in one day

Key insights:

• There's gold to mine in what just happened — review before you plan, every time
• Celebration shifts your identity: you plan the next quarter as someone who's already made miracles
• Brainstorming for OTHER people's businesses builds the muscle to see your own clearly
• Hustle's only answer is "more" — but we live in a finite world, and the "more" gets stolen from your kids, your body, your relationships
• Most hustle bros have someone (usually a woman) holding everything else together
• You can fly business class without burning your life to the ground
• You don't have to use everything in the Academy — one thing makes your money back
• The easiest business model on earth: serve, over-deliver, and people stay for decades

Notable quotes:

"I can fly at the pointy end of the plane, and I am away from my children zero days of the year." — Leonie

"Does he think that's a flex? Let me show you a fuc*ing flex." — Tam

"I just serve and over-deliver and make it so exceptional that people stay for years, decades. It's the easiest business model on earth." — Leonie

Links & resources:

• Content Blast (free inside the Academy, sign up in the next week): leoniedawson.com/blast
• Unicorn Biz & Life Academy — 150+ programs, under $100/year
• Grow Mastermind — next quarterly retreat is in September
• New member? Email support@leoniedawson.com for your handmade "start here" list

Subscribe and review: If this episode lit you up, hit subscribe and leave a quick review — it helps more glorious humans find their way here. And if you want to actually get your content DONE with us in the room together, come to Content Blast!

#WomenInBusiness #NeurodivergentEntrepreneur #AntiHustle #CreativeBusiness #SpiritualBusiness #ADHDinBusiness #SmallBusinessOwner #ContentCreation #WomenSupportingWomen #ConsciousBusiness

This episode is for every creative, every weirdo, every beautifully-wired human who has ever sat with the quiet question: can someone like ME actually build a real business? If you're neurodivergent — diagnosed or just deeply suspicious — this episode is going to crack your heart wide open. In the very best way.

Can you really run a business if you're neurodivergent?

Not only can you — it's quite literally what your brain was built for. And I'm not just saying that to be nice. I have STATISTICS. (Of course I do. It's a hyperfixation. We love it here.)

In this episode, me and my dear biz bestie Tamara Protassow (diagnosed ADHD, extremely-probably-autistic, confirmed lover of plums stolen directly from passing trees get into the realest, most validating conversation about what it actually means to run a business with a neurodivergent brain.

I'm AuDHD — officially diagnosed with both autism and ADHD — and I've built a multi-million dollar business working 10 hours a week. So when people come to me and say 'but Leonie, you just don't UNDERSTAND, my brain makes everything so much harder'...

Darlingheart. I understand completely. And I'm here to tell you: harder in some ways, yes. But also? You are sitting on an absolute goldmine of a brain. Let's talk about it.

Topics Covered

• The wild thing that happens to your ADHD symptoms in the 6 months after diagnosis (it's not what you think)

• Why scrolling neurodivergent TikTok might actually be making your symptoms worse

• How autism shows up completely differently in women — and why nobody told us this sooner

• Treating your diagnosis as information, not a life sentence

• The stats that made my jaw drop: 67% of Fortune 500 CEOs show symptoms of neurodivergence

• People with ADHD are 400% more likely to be entrepreneurs — the ADHD brain IS the entrepreneur brain

• 40% of self-made UK multi-millionaires are dyslexic. FORTY PERCENT.

• Why neurodivergence is a genetic advantage that has literally kept humans fed and alive throughout history

• The real accommodations toolkit that help

• Where to go deeper: my ADHD & Autism Biz and Productivity Success Secrets workshop

💬 Notable Quotes

"Can you run a business if you're neurodivergent? Obviously fucking yes. That's actually what you're built for."

"The more I over-identify with the struggles, I am creating a whole identity around my limitations. And it's only such a small part of the puzzle."

"Would I want to be neurotypical? Fuck no. Do I think I would be more successful if I was? Fuck no. And the statistics back me up."

"It is the joy and the honour and the privilege of my lifetime to get to be Leonie. And that includes being neurodivergent."

"Our brains are f**king geniuses. We are innovators and creatives and we see where things can be better. We are born to do this."

🔗 Links & Resources Mentioned

I suffered a devastating loss when I was a child. 

And yet, it was one of the best things that ever happened to me.

This podcast was sponsored by a pack of tissues and an overflowing bin.

A wee gift for you if you're currently feeling anxious or stressed...

some proven breathing practices to help you calm the farm and soothe the nervous system.

Want to hear some of the most hilarious and heart-breaking mistakes in my business?

Including the pretty ponies that cost me... $100,000?

(I'm not even joking!)

• Personal Reflections and Business Mistakes [6:41]

• New Laptop Vibes Update [14:22]

• Overcoming Mistakes and Technical Challenges [18:52]

• Reflections on Business Mistakes and Lessons Learned [20:53]

• Lessons Learned from Hiring and Managing a Team [27:11]

• Lessons Learned and Personal Reflections [34:24]

• Lessons Learned and Mistakes Made [39:08]

• Managing Work-Life Balance [39:24]

• Overcoming Postnatal Depression and Anxiety [45:23]

• Embracing Mistakes and Individuality [50:08]

• Dealing with ADHD and Autism in Business [51:07]

• Mistakes in Business [52:39]     

All this and more in this vulnerable podcast episode.

Show notes & shit at:

https://leoniedawson.com/mistakes/

Did I lose money by marketing without social media? How will I use social media going forward? How will I stop it from sucking up my time and soul?

All this and more explored in this episode!

Show notes & images at:

www.leoniedawson.com/podcast

The hard bits. The divine bits. The wonky bits. The exquisite bits. In life, business, love & more...

All the links at: https://leoniedawson.com/502022

How much I earned, what I did... all that good stuff!

Find all the pics, links & graphs at www.leoniedawson.com/podcast

Facebook Advertising Tips and Insights 0:01

• Facebook advertising and its use in business

Leonie's December and January Review 9:06

• Leonie's books and fun over the holidays

Personal Highlights and Reconnections 13:20

Pandemic Updates and Vaccinations 16:35

• The impact of COVID-19 on business and life

Recap of Holiday Activities 18:48

Income Breakdown and Passive Earnings 22:52

• Income and financial updates

Leonie's Business and Life Updates 27:02

Head HERE for show notes and your free download!

Picture this: you've got a massive March launch planned, a to-do list longer than your unicorn tail, and then — you fall UP the stairs, your back seizes, your menstrual cycle murders your ADHD meds, and Mercury decides it's doing SOMETHING (retrograding? microwaving? who knows).

In this raw, funny, and deeply wise episode, Leonie Dawson shares EVERYTHING that went sideways in one wild pre-launch week — and the surprising toolkit that helped her claw her way back to clarity, momentum, and joy. From beef liver capsules to frankincense smoke bombs, from kinesiology to emergency osteopath appointments, this is what it ACTUALLY looks like behind the curtain of a successful launch.

Leonie also gets beautifully honest about the inner growth that launching demands — the fear, the freeze, the false belief that everyone else has it together while you're in chaos. Spoiler: they don't. And she proves it.

Topics Covered

• What really happens behind the scenes of a launch (the chaos no one shows you)

• How Leonie's Backstage Pass program was born and why 111 people signed up at $111 (!!!)

• Supplement timing hacks for neurodivergent brains and Metamucil as a supplement hack

• Energy clearing practices: altar work, smudging with frankincense, myrrh & dragon's blood resin

• Grounding practices before and after deep coaching calls

• Kinesiology and energetic support during intense business seasons

• Take Action Club + Grow Mastermind: what they are and how Backstage Pass works inside them

• Even the most polished-looking launch has chaos behind the scenes. You are not an anomaly. Life happens to everyone.

• Leonie reframes launching as spiritual and personal expansion — you come out the other side a bigger, wider, more capable version of yourself. Launching is a growth process, not just a sales strategy:

• Pre-launch energy clearing is real work: Altar reset, saining, grounding before coaching calls — these are not woo-woo bonuses, they are essential maintenance for sensitive and creative entrepreneurs.

• Backstage Pass shows you the REAL launch: Not the highlight reel — the broken guitar strings, the frozen moments, the daily revenue figures, and the real-time problem-solving that gets results anyway.

• The months Leonie does structured planning are consistently her highest revenue months.

Notable Quotes

"In every single person's launch, no matter how polished they look on the outside, life happens. Nothing goes to plan. You are not an anomaly."

"Launches grow you. They make you uncomfortable. They push you to your limits. You will lose your faith and your courage and your belief over and over again — and then find it again."

"Your bones are literally not aligned. There is no way your energy and spirit can be aligned when your bones aren't."

"I actually learned so much more about launching from Backstage Pass than any other launch program I'd ever purchased, including $2,000 masterclasses." — Backstage Pass Member

"Even when things get tricky and hard and stuck, I promise this is all part of the journey. Momentum can happen anyway." — Leonie Dawson

Links & Resources Mentioned

• Backstage Pass: leoniedawson.com/backstage

• Take Action Club + Grow Mastermind: leoniedawson.com/academy

• Unicorn Biz and Life Academy (100+ programs): leoniedawson.com/academy

• Creative Goddess Embodied (deep creativity program): in the Academy

• Midas Touch (11-day meditation): in the Academy

• Get Dopa Supplements (ADHD-specific supplement blend): mentioned as a personal product Leonie uses

#WomenInBusiness #NeurodivergentEntrepreneur #LaunchStrategy #ADHDandBusiness #CreativeEntrepreneur #WomensWellness #BusinessMindset #BackstagePass #LeonieDawson #SpiritualBusiness

Show notes: https://leoniedawson.com/hardshit/

I sit down with my assistant Zita and we answer some delightful listener questions all about the tech, tools & software I use!

For more info, head to the companion blog post here and my tools page here.

Check out The Quirky Cup Collective for the cutest dang mugs (and more!) you ever did see!

Make sure you also have a squizz at Ollie the Chihuahua and his dad Bilvy!

Project 10%!

Hey lovely humans,

Welcome back to the podcast! This month, I’m all about re-establishing some rock-solid habits and finding that magical balance between family life and biz hustle. Plus, I’m feeling extra proud of my kiddos – their emotional intelligence is seriously next-level!

On the business front, it’s been an amazing month with a healthy flow of income from eCourses and passive streams. After covering expenses, we’ve got a solid profit that’s being reinvested to keep the magic growing. As we head into the next month, I’m embracing a more relaxed, intuitive approach to goal-setting – because both life and biz should feel GOOD.

Let’s dive into all the juicy details, shall we?

• Leonie's Reflections on Life Changes and Personal Growth [0:01]

• Monthly business review including income, expenses, and goals.
• Reflections on parenting and children's development.
• Personal updates on family life and new home.

• Leonie's Personal Updates and Business Highlights [17:49]
• Income and Expense Breakdown [24:43]

Read the full story here: https://leoniedawson.com/june22

Possums!

Yay! Welcome back to my monthly tradition where I review my life & business & share behind-the-scenes numbers as well.

I’ll cover:

• Leonie's life updates, including house renovation and family dynamics. [1:05]
• Leonie's experiences with medically prescribed CBD oil for anxiety and pain management. [1:54]
• The CBD Oil Experience and how it's impacted on Leonie's Anxiety and Autism [7:35]
• Personal Updates and Recommendations [14:03]
• Leonie's Monthly Business Review and Income Breakdown [18:38]

• Financial Overview and Community Contributions [21:15]

Pictures & links over at...

www.leoniedawson.com/may22

Let's sit down with a cuppa & a catch up... Sharing all the big stuff that's going on! The good, the hard & everything in between.

As always, www.leoniedawson.com/podcast for more hot goss.

Catching Up with Tam and Making Plans 0:02

Marketing Strategies for Podcasts and Online Courses 5:34

• Marketing a new podcast

Strategies for Building Relationships and Successful Marketing 10:00

• Avoiding overwhelm with making and launching online programs

Birthing Our Babes 18:47

Balancing Work and Family Life 22:00

Finding Clarity and Balance 27:29

Motivation and Daily Routine 33:54

Creative Process and Market Research 38:56

Reflections on Learning and Growth 45:04

Bestie Love Bombs & Storytime 51:29

Supportive & Uplifting Collaborations 56:36 Find the accompanying blog post along with the transcript here!

Shownotes:

www.leoniedawson.com/march22

What I've been thinking about, reading & making!

http://www.leoniedawson.com/uplevel

Yay! Welcome back to my monthly tradition where I review my life & business & share behind-the-scenes numbers as well.

I’ll cover:

• how I went with achieving my monthly goals
• life blessings & challenges
• what I’ve created in my business
• my exact revenue, expenses and profit numbers
• my goals for next month.

https://leoniedawson.com/feb22/

What actually happens when you're doing all the marketing and nothing is landing? Is it your strategy... or is it something deeper?

In this raw, real, and out of the ordinary episode, Leonie Dawson does something she's never done publicly before — she takes co-host Tamara Protassow through a deep, live soul coaching session in real time, right here on the podcast. No edits. No script. Just pure intuitive magic.

Tamara is actively marketing a new six-month soul-led group container — something her community has literally asked for — and yet? Crickets. So instead of just tweaking her sales page, Leonie goes under the surface to find out what's really blocking the energy.

What unfolds is nothing short of spectacular. They move through inner child healing (hello, 13-year-old Tam who just wants to be in her library with snacks and zero responsibilities), energy rebalancing, ancestral timeline healing going ALL the way back to prehistoric times, a detour to Stalin's Russia, and a healing message courtesy of... Bad Bunny. (You read that right.)

This is soul coaching, energy clearing, business strategy and ancestral healing — woven together into one completely wild, deeply moving, and occasionally very funny journey.

And the update at the end? Well. Within 72 hours of the session, just at Leonie's predicted time, Tam received a VIP enrolment at $1,200. The inner work and the outer work, together? That's where the miracles live.

This episode is for you if:You're a creative, soul-led woman who's showing up, doing the marketing, and still feeling like something's blocked. If you've ever suspected the real issue isn't your strategy — it's the ancestral, energetic, or inner-child stuff underneath it — this episode is going to blow your mind wide open.

🌿 Topics Covered:

• What "soul coaching" actually looks like in practice (live and unfiltered!)
• Why good marketing strategy sometimes isn't enough — and what to do instead
• Inner child healing and how your younger selves can block your business growth

• Ancestral timeline healing and clearing inherited "I can't get what I want" energy
• How trauma in your lineage can show up as marketing blocks (including a journey to Stalin's Russia)
• The difference between inner work AND outer work — and why you need both
• The magic 72-hour window after energy healing
• A surprise VIP enrollment that arrived right on schedule

✨ Key Insights:

• Strategy alone won't fix an energy block. When you're doing all the right things and nothing's converting, it's time to look beneath the surface — at your inner selves, your nervous system, and your ancestral lines.
• Your younger selves have veto power. Tam's 13-year-old self didn't want to do the "exposed, vulnerable" work of showing up differently. Giving her a safe sanctuary — without making her responsible — was the unlock.

• You can't always change history, but you can change the story.
• Inner work + outer work = miracles. Tam was already marketing consistently. The energetic clearing gave the outer work somewhere to land.

📣 Ready for more?

If this episode cracked something open for you, you're going to LOVE what's happening inside Leonie's Unicorn Biz & Life Academy. Every single month, Leonie runs a live group coaching call just like this — intuitive, deep, strategic, and real. Plus, if you want even more access, the Academy's Grow Mastermind is where you go all-in.

👉 Come join us at leoniedawson.com/academy

And if this episode moved you, made you laugh, or made you cry (or all three at once), please leave a review and share it with a friend who needs it. It means the world. 🖤

#SoulCoaching #WomenEntrepreneurs #EnergyHealing #AncestralHealing #InnerChildHealing #NeurodivergentWomen #CreativeWomenInBusiness #SpiritualBusiness #MarketingMindset

In this episode, I’m sharing why I decided to quit social media—and how it’s been an absolute game-changer for my productivity, creativity, and joy. Now, don’t get me wrong, social media can be useful for businesses when it’s used strategically, but I reckon it shouldn’t take up more than 5-10% of your work time. I also talk about how to choose platforms that feel good for you and actually connect with your audience—no more forcing yourself to do stuff that feels like a chore.

I walk you through the basics of a smart social media strategy: set clear goals, create content that matters, and track what’s working. But here’s the real truth bomb: your email list is where the magic happens. You own that list, unlike social media followers, so use it to convert your audience into loyal customers. I also share how I set boundaries, deal with trolls, and explore other ways to market without relying on social media at all. It’s time to get intentional, reclaim your time, and make space for what really matters!

The breakdown:

• Leonie Dawson's Reflections on Quitting Social Media
• Quitting social media

• The Dangers of Social Media Marketing

• Effects of social media on mental health

• Impact of quitting social media on business
• Leonie's Business Success and Team Size

• The Impact of Quitting Social Media on Business and Well-being
• Marketing Without Social Media program

Show notes here.

Leonie's joined by her bestie Tam to answer your business, marketing and quitting social media questions!

• Planning Out the Week [3:45]

• Work Schedule and Activities [7:19]

• Building a Community and Business from Scratch [10:09]

• Working 10 Hours a Week Without Social Media [13:28]

• Strategies for Marketing Without Social Media [16:49]

• Dealing with Negative Feedback and Critics [24:29]

• Delegating Tasks and Managing Assistants [28:30]

• Marketing Tips for New Online Business Owners [28:35]

• Delegating Tasks to Assistants [28:47]

• Importance of Marketing for Business Growth [35:50]

• The Role of Social Media in Business Growth [39:33]

• Building a Community of Raving Fans [44:47]

• Personal Connection and Support [51:12]

Want the transcript & show notes? Head to: www.leoniedawson.com/podcast

Care to watch? Catch a glimpse on the blog: https://leoniedawson.com/marketingqs/

You can enrol in Leonie's uber-popular workshop Marketing Without Social Media and join thousands of other students who have ditched social media for the better!

Tamara Protassow⁠ is a non-fiction writing coach who specialises in developing books with purpose-driven writers.  Tamara has developed and edited books with over 50 authors, including Denise Duffield Thomas, Leonie Dawson and Lisa Lister, and has edited both freelance for self-published authors, as well as for Hay House UK.

Tam also runs the brilliant ⁠Book.Write.Now course⁠, which is your community, accountability, knowledge bank + support system all in one! Join the monthly membership + uplevel your writing commitment + success.

How much I made! All while holidaying for two months!

Leonie Holiday Review and Business Insights [0:00]

• Preparation for taking a two-month holiday from work.
• Personal experiences and reflections during the holidays.

• Business updates, including income sources and performance.
• Goals and plans for February and beyond.

Family Holidays in Queensland! [4:10]

Personal Updates and Pandemic Reflections [6:57]

Leonie's Personal Reflections on Holiday Activities [9:45]

Leonie's Income Report and Future Goals [13:32]

Read the full review here:

https://leoniedawson.com/jan2022/

Head to http://www.leoniedawson.com/biz8 to read the companion blog post and download your freebie!

Read the companion podcast and download your free worksheet here: https://leoniedawson.com/biz7/

https://leoniedawson.mykajabi.com/blackfriday

Loves,

I just had this super fab meeting all about SEO and how it can help boost your biz’s visibility and sales. We started with the basics—finding the right keywords, the ones your dream customers are actually typing into Google. I got some great tips on how to brainstorm search terms and use tools like Google’s keyword planner to suss out the most competitive ones....and MORE!

My SEO Strategies for Business Success [0:01]

• Importance of Search Engine Optimization (SEO) for businesses. [0:05]

• Strategies for determining what to rank for in SEO. [2:41]

• Tools and resources for improving SEO, including Google's keyword planner. YAY! [4:27]

Search Engine Optimization Strategies [6:06]

• Ongoing maintenance and optimization of SEO efforts. [9:30]

Bonus SEO worksheet at: http://www.leoniedawson.com/biz6

Including how much money we made & from where.

Pictures & links here:

https://leoniedawson.com/october2021/

What if the chaos you're feeling isn't a sign you're failing — but a call to come home to yourself?

In this deeply moving episode, Leonie Dawson invites you into Day 1 of her transformational 2026 Dream Quest. This isn't your typical goal-setting workshop. This is soul work for creative, neurodivergent entrepreneurs who are ready to reclaim their joy, power, and dreams in a world that feels overwhelming.

Leonie shares the profound "terrarium analogy" — a framework for understanding how to create the perfect conditions for your dreams to flourish. She walks you through what truly needs to be in your energetic container for the year ahead, and what needs to be lovingly released.

You'll discover how to protect your inner world while navigating external chaos, why your nervous system is the most important business tool you have, and how to soften into loveliness even when everything feels hard.

Drawing on ancient wisdom and modern neuroscience, Leonie weaves together stories of her three wise elders, the strength of your ancestors, and practical spiritual tools to help you craft 2026 as your most powerful year yet.

This episode is medicine for overwhelmed hearts and overstimulated nervous systems. It's permission to slow down, to tend to yourself first, and to build your life and business from a place of deep knowing rather than constant doing.

Ready to dive deeper? Join Leonie's Academy for the full 3-day Dream Quest experience and ongoing support for creative entrepreneurs.

What we cover:

• Your terrarium matters more than your to-do list — The conditions you create around your dreams determine whether they flourish or wither. What's in your energetic environment?
• You come from an unbroken line of survivors — Your ancestors survived famines, wars, ice ages, and climate change. Their strength, innovation, and courage live in your bones.
• Nobody can steal your joy — External chaos doesn't get to determine your internal state. You have sovereignty over your one precious life.
• Nervous system first, strategy second — When your nervous system is dysregulated, no amount of planning will help. Tend to your inner world first.
• Soften into loveliness, not hardness — The most resilient people don't become jaded by hardship — they become more receptive to beauty, gratitude, and love.
• This is soul work, not surface work — Real transformation happens when you weave intuition and spirituality back into your practical plans.
• Permission to release what's not yours — You don't have to carry the weight of the world. Focus on what's actually in your terrarium.
• Beauty and awe are revolutionary acts — Like Aunt Lucy seeing the mountains for the 90th year with fresh wonder, staying open to beauty is a form of resistance.
• Your one precious life is non-negotiable — No external circumstance gets to diminish your life force or derail your dreams from their rightful place.
• Coming home to yourself is the work — In a world pulling you in a thousand directions, centering in your deepest knowing is the most radical thing you can do.

Who this episode is for

This episode is for creative women entrepreneurs, neurodivergent business owners, spiritual seekers, and heart-centered humans who are tired of surface-level success strategies and ready for deep, transformational soul work that actually honours how you're wired.

Resources

• Leonie's Academy — Join for the complete 3-day Dream Quest experience and ongoing creative entrepreneur support
• 2026 My Brilliant Year Goals Workbooks

#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #SoulWork #DreamQuest #IntuitiveBusinessStrategy #FeminineLeadership #SpiritualEntrepreneur #PersonalDevelopment #CreativeWomen

Keen as beans to read the companion blog post as you listen? I gotchu covered baberino!

https://leoniedawson.com/projectinterviews/

Companion images & workbook at:

http://www.leoniedawson.com/biz5

You know what you're in for: https://leoniedawson.com/podcast-bored-entrepreneur-in-car-talking-shit/

Want more? Head HERE!

Next step in the Business Success Series? Mailing lists! You want your peeps on your mailing list, so you can stay in contact with them and invite them to dive deeper into working with you/purchasing from you when the time is right.

Here’s the breakdown:

• Benefits of having a large mailing list for business [2:04]

• Importance of growing a mailing list for business success [2:04]

• Tips for Growing Your Mailing List [4:55]

• Strategies for getting people to sign up for a mailing list [5:21]

• Tips for marketing and sales skills [9:18]

Click HERE to read the companion blog post + download the free mailing list checklist!

Photos & graphs & links & all the good things here:

http://www.leoniedawson.com/august2021

https://www.leoniedawson.com/nospend 

https://leoniedawson.com/projectemails/

Photos & links galore here: https://leoniedawson.com/july-2021-review

Yeah she does. Also: leoniedawson.com/getting-things-done-notes

What happens when you combine unicorns, price drops that go the opposite direction, and a business model that prioritizes joy over formulas? This episode is packed with juicy announcements about the future of my academy—and trust me, you're going to want to hear every single detail.

I'm joined by my brilliant accountability coach and podcast co-host, Tamara Protassow, as we talk through the biggest changes I've made to my business in years. And spoiler alert: they're all designed to be win-win-wins for everyone involved.

Topics Covered:

• Why I'm rebranding to the Unicorn Biz & Life Academy
• The radical price drop from $495 to $99/year (yes, really)
• How current members are being taken care of with credits and reduced rates
• Two new membership tiers: Take Action Club & Grow Mastermind
• How healing my primitive reflexes expanded my capacity for intensive coaching
• Why I'm not worried about industry changes (and why you shouldn't be either)
• The power of accountability channels and weekly productivity sessions

Key Insights:

• Accessibility over exclusivity: Dropping prices can create a bigger, more powerful community of action-takers riding toward their dreams together
• Change is constant: The online business industry has been shifting since 2008—adaptability matters more than reacting to every headline
• Nervous system capacity is expandable: Resolving primitive reflexes can dramatically increase your executive function and energy for business
• Strategy + intuition = transformation: The most powerful coaching combines practical business strategy with deep energetic and spiritual clearing
• Productivity isn't about doing more: It's about doing the important work that actually moves your business forward
• No lock-in required: Flexible membership options mean you can get the support you need when you need it
• Your business can be uniquely yours: Formulaic approaches are boring—building a unicorn business means doing it your way with joy and renegade energy

Who This Podcast Is For:

This podcast is for creative women entrepreneurs, neurodivergent business owners, and spiritual seekers who want to build wildly successful businesses on their own terms—with more joy, less hustle, and a whole lot of magic.

Links & Resources Mentioned:

• Join the Unicorn Biz & Life Academy: leoniedawson.com/academy
• Email support: support@leoniedawson.com
• Previous episode on primitive reflexes and nervous system healing

Notable Quotes:

"I don't want to do formulaic. I don't want life and business to look like anybody else's. I want it to be my own and I want other people to feel that same passion and joy and deliciousness at going full throttle chasing after their own dreams on the backs of unicorns."

"When I say there's a price change, like you might feel like there's a little bit tense hearing that, but it is in the opposite direction from what you think."

"I thought that level of executive functioning limitation was just something permanent that I would have for the rest of my life and that I would work accommodations around it. And that was fine. And then I started hearing a little bit about primitive reflexes..."

"It's not just about doing more things, but it's doing the important things that are actually going to grow your business and bring in more sales."

Ready to gallop toward your dreams? Join the Unicorn Biz & Life Academy for just $99/year and get access to 100+ courses, monthly coaching calls, guest expert workshops, and a community of magical humans building businesses their way. Head to leoniedawson.com/academy to join the herd!

#WomenEntrepreneurs #NeurodivergentBusiness #CreativeBusiness #FemaleFounders #OnlineBusinessTips #SpiritualEntrepreneur #BusinessCoaching #ProductivityHacks #MindsetShift #BusinessGrowth

In this entry of the Business Success Series, we're talking blogging!

There's a huuuuuge af misconception that blogging is dead and social media is it's successor.

Not so fast social media, you FIEND! 

Click HERE to read the companion blog post + download the free blogging worksheet!

https://leoniedawson.com/my-goals-for-next-3-months/

https://leoniedawson.com/june-2021-review/