Explore every episode of the podcast The Leonie Dawson Show

At 8pm one night I got that look in my eyes. The one my husband knows means I'm about to ride the wild donkey.

By 4am I'd sent an email every hour, illustrated cartoons to go inside them, invented offers I'd never sold before, and slapped a 24-hour expiry on every single one. I also let people email me their OWN offers at their own price. Total made in that 24 hours: just over $42,000.

This episode is the full blow-by-blow. What I offered, what sold, what broke, and why I'd absolutely do it again.

Who this is for:

If you're a creative, neurodivergent business owner with twelve half-planned launches in your notebook and a nagging feeling that you need a proper strategy before you're allowed to sell anything, this one's for you. You don't need a funnel. You don't need a launch runway. You need permission to act on the wild idea while it's still hot.

Topics covered:

• What "riding the wild donkey" actually means, and why people still talk about it 15 years on
• The full list of offers I made (encouragograms, business audits, VIP days, 60% off Take Action Club)
• Letting my audience make ME offers, and how I decided yes or no
• Doing it all on PayPal links because setting up Kajabi properly would have killed the momentum
• The Kajabi outage that hit in the final hours, and how we handled it
• Why I don't track unsubscribes
• Decision fatigue, an inbox stuck at 86 emails, and needing a team who can run with chaos
• The full revenue breakdown
• The one offer that surprised me enough that I'm making it permanent

Key insights

• Speed is a feature. The idea arrived at 8pm and was live within the hour. Waiting would have flattened it.
• "Basic bitch" your systems when the alternative is not launching. I lost the Kajabi analytics and gained $42,000.
• A ticking 24-hour expiry does the persuading for you. No convincing required.
• Inviting people to name their own offer and their own price removed the ick from both sides. Some got a yes, some got a counter-offer, some got a no, and everyone stayed friends.
• Say no to discounting the thing that's already radically generous. The Academy stayed at full price all day.
• Things break in every launch. The checkout went down. I laughed, extended the deadline, and gave anyone who emailed us a 24-hour extension.
• Your team's tolerance for wild ideas is a hiring criteria, not a personality quirk. I've had assistants get cranky about unplanned launches. I need people who wake up delighted.
• Watch what people get unreasonably excited about. The annual Take Action Club option lit people up so much it's becoming a permanent offer.
• Fun is a business metric. Encouragograms recorded in the backyard and down by the river. Cat photos in the inbox. Offers to walk around an art gallery. That's the actual return.

Links and resources

• Get on the mailing list so you don't miss the next party: leoniedawson.com/love-letters
• Free illustrated Ride The Wild Donkey ebook
• Unicorn Biz & Life Academy: 100+ programs for $99 a year
• Take Action Club: weekly Productivity Power Hours and monthly Biz Planning workshops

• Courses mentioned: Sales Star, Money Manifesting & Multiple Streams of Income, Work Less Earn More, Midas Touch
• 2026 My Brilliant Year goal workbooks

• Still keen on offering more in-person VIP days in Canberra. Email support@leoniedawson.com if you're interested!

If this made you want to go do something ridiculous, do it. Then come tell me about it. And if you're not on the mailing list yet, that's where the actual chaos happens: leoniedawson.com/love-letters

#WomenInBusiness #NeurodivergentEntrepreneur #ADHDBusinessOwner #CreativeBusiness #OnlineBusiness #MarketingExperiment #IntuitiveBusiness #SoulfulBusiness #WomenSupportingWomen #MoneyMindset

Ever been told the only way to "fly at the pointy end of the plane" is to hustle 24/7, live away from home 340 days a year, and barely see your kids? Leonie's response: are you fu**ing stupid?

This week she pulls back the red velvet curtain on her quarterly planning retreat — the rituals, the lake ceremonies, the non-alcoholic botanical wine, and the exact process she runs to help women plan a whole quarter in a single day. And Tam shares what it was like for her to be in the receiving seat for it... and what changed for her business from doing it.

Who this is for: If you're a creative, healer, or coach who's so deep in the to-do list you can't see your own business clearly anymore — and you're craving strategy that doesn't smell like bro-marketing — this one's for you. Especially if you're neurodivergent, sensitive, and done with hustle culture telling you to JUST DO MORE! WORK MORE HOURS! HUSTLE HUSTLE!

Topics covered:

• How Leonie structures a full-day quarterly planning retreat
• Why reviewing last quarter matters more than vision-setting
• Letting-go rituals, lake ceremonies, and celebration circles
• Hot-seating: why other people see your business clearer than you do
• The anti-patriarchal case against hustle culture
• Choosing a venue by energy, nature, and grounding (not corporate boardrooms)
• Introducing Content Blast — a month of content done in one day

Key insights:

• There's gold to mine in what just happened — review before you plan, every time
• Celebration shifts your identity: you plan the next quarter as someone who's already made miracles
• Brainstorming for OTHER people's businesses builds the muscle to see your own clearly
• Hustle's only answer is "more" — but we live in a finite world, and the "more" gets stolen from your kids, your body, your relationships
• Most hustle bros have someone (usually a woman) holding everything else together
• You can fly business class without burning your life to the ground
• You don't have to use everything in the Academy — one thing makes your money back
• The easiest business model on earth: serve, over-deliver, and people stay for decades

Notable quotes:

"I can fly at the pointy end of the plane, and I am away from my children zero days of the year." — Leonie

"Does he think that's a flex? Let me show you a fuc*ing flex." — Tam

"I just serve and over-deliver and make it so exceptional that people stay for years, decades. It's the easiest business model on earth." — Leonie

Links & resources:

• Content Blast (free inside the Academy, sign up in the next week): leoniedawson.com/blast
• Unicorn Biz & Life Academy — 150+ programs, under $100/year
• Grow Mastermind — next quarterly retreat is in September
• New member? Email support@leoniedawson.com for your handmade "start here" list

Subscribe and review: If this episode lit you up, hit subscribe and leave a quick review — it helps more glorious humans find their way here. And if you want to actually get your content DONE with us in the room together, come to Content Blast!

#WomenInBusiness #NeurodivergentEntrepreneur #AntiHustle #CreativeBusiness #SpiritualBusiness #ADHDinBusiness #SmallBusinessOwner #ContentCreation #WomenSupportingWomen #ConsciousBusiness

Leonie took 12 of her biz besties on retreat, had a full-blown past-life vision in the winter ocean (stone cold sober), hired an actual horse off Facebook for a unicorn photoshoot, got her t*ts out to make someone feel less vulnerable, and discovered that every single woman in the room had lost her phone at least three times that day.

Tam gets the full debrief — plus how Leonie built this peer mastermind from scratch, why she removed a $100M business owner for lurking, and what happened when she cold-DM'd 50 strangers to find entrepreneur friends in Canberra.

Topics Covered:

• How Leonie built her peer mastermind from scratch starting in 2012
• Setting boundaries and removing members who don't fit (even famous ones)
• What the retreat week actually looks like — structure, food, spa days, midnight chats
• The power of post-it note round-table brainstorming vs rigid hot seats
• Denise Duffield-Thomas leading a money mistakes ritual
• Leonie's full-blown Atlantis/Lemuria vision on the beach (100% sober)
• Hiring a real horse for unicorn brand photos — and the chaos of coordinating horse people on Facebook
• The Grow Mastermind quarterly planning retreat in Canberra (16 June)

Key Insights:

• Don't wait for someone to invite you — create the mastermind, the circle, the dinner. Leonie cold-DM'd 50 strangers on Instagram to build her Canberra entrepreneur network.
• Curating a mastermind is gardening work: you plant, you tend, you weed. If you don't weed, the space becomes something it was never supposed to be.
• Selection isn't about finding the biggest business — it's about ethics, values, spirit, and alignment. Vibes over revenue.
• Having hard conversations (like removing someone) is part of leading leaders. It's painful, but it protects the group's safety and energy.
• Normalise the mess. Every woman at this retreat forgot things, booked wrong dates, lost their phones. Multi-six and seven-figure businesses, run by ADHD humans who eat car biscuits. You don't need to have it together to be successful.
• Retreats don't need rigid schedules. The best conversations happen when you let things flow — dinners in hotel rooms, post-it note walls, and spontaneous rituals.
• Jealousy is a signpost, not a stop sign. If you feel envious of someone's mastermind, that's your sign to create your own.
• When your kids get older and need less of your physical-plane energy, spiritual gifts can come flooding back.

Notable Quotes:

• "We're not fucking wallflowers, we're the fucking belles of the ball. And if we're not the belles of the ball, we'll make our own fucking ball." — Leonie
• "You can eat car biscuits and have an amazing multi-six, seven figure business. It's fine. You don't have to have it all together." — Tam
• "I am not a damsel that just sits around waiting for something to come find her." — Leonie
• "You are the fucking knight in shining armour. You can literally hire your own white horse and be your own goddess." — Leonie

If you're a creative business owner who's been craving real connection with other women who get it — the ADHD chaos, the spiritual side, the six-figure goals alongside the sensory overwhelm — this one's for you. Whether you've got a thriving business or you're still finding your people, this episode is your permission slip to stop waiting and start building your own circle.

If this episode lit a fire under you, go grab Leonie's free Mastermind Planner at leoniedawson.com/mastermind and start dreaming up your own circle. And if you want to be IN the room with Leonie and Tam, the Grow Mastermind quarterly planning retreat is happening 16 June in Canberra — join the Grow Mastermind to get your spot.

#WomenInBusiness #Mastermind #NeurodivergentEntrepreneur #ADHDBusiness #BusinessRetreat #WomenSupportingWomen #SpiritualBusiness #CreativeEntrepreneur #PeerMastermind #MakeYourOwnBall

Tam and I got WILDLY into it this week. We're talking energy hygiene — how to clear your energy, protect your space, shield your biz, and yes, even your bloody phone. Because that thing is an actual energy portal that can zap ya!

We share the actual daily rituals we use (salt scrubs! crystal grids! hands in the dirt at 6am!), Tam debuts her new favourite concept — Resting Bitch Energy (RBE) — and I tell the story of the enormous black obsidian dildo I placed on my property boundary to deal with a dic*head neighbour. As you do.

If you're a sensitive, spiritual creative who absorbs everyone's feelings like a human sponge, feels fuzzy and anxious for no good reason, or suspects your phone might be energetically fuc*ing with your sleep… this one's for you, possum.

What we get into:

• How to call your soul back into your body (and the signs it's wandered off — hello clumsiness, brain fog + random anxiety)
• Why you literally cannot process another person's feelings for them, and how to return their energy to sender
• Salt scrubs, salt bowls, black salt, and keeping salt next to your bed
• Tam's RBE — Resting Bitch Energy — aka the BEST protection upgrade
• Working with angels, guides + well ancestors (and why you do NOT want to call in your batshit crazy recent ancestors)
• Crystal gridding your property with black tourmaline, obsidian, rose quartz + more
• Sigils for protection (ancient practice, dead easy to do)
• Smoking herbs, resins, essential oils + DIY mist sprays
• Your phone as an energy portal — why it doesn't belong in your bedroom
• Using your ancestry DNA to find YOUR ancestral spiritual traditions (I took mine to Claude and it was FASCINATING)
• Outsourcing to energy healers + body workers when the DIY isn't enough
• Boundaries as energy protection. Full stop.
• Nurturing your energy through joy, creativity, nature + community

Gems from this episode:

• Your soul can drift just a couple of inches out of your body — and it shows up as anxiety, clumsiness, feeling not-quite-yourself. A 30-second practice of calling it home can shift everything.
• You can't heal someone else's energy for them. That's their job. When you're holding their stuff, your body gets confused because it can't DO anything with it. Give it to the earth. Even shit turns into gold in the ecosystem.
• Kids under seven will naturally show up in your energy field. That's normal + healthy — they're building their systems off yours.
• The strongest protection isn't an elaborate ritual that makes you late for everything. It's being SO full of your own energy there's no room for anyone else's.
• Your phone is an energy portal to the world. Remove it from the bedroom. Place crystals near your computer. Write a prayer in your notes app. It sounds woo and it WORKS.

Quotes we loved:

"I actually think I have RBE — Resting Bitch Energy. Stuff doesn't stick to that." — Tam

"You can't process another person's feelings for them. You can't heal their energy for them. That is their job and theirs alone." — Leonie

"Your imagination is for seeing what's really there." — Tam

Links + resources mentioned:

• Midas Touch — 11-day meditation program inside the Academy. People keep telling us there was a before Midas Touch and an after. It's some of the biggest soul lessons I've ever learned, turned into minutes. leoniedawson.com/midas
• Creative Goddess Embodied 2.0 — inside the Academy leoniedawson.com/creative
• Protective Magic by Stacey DiMarco — gorgeous book on protection techniques
• Andrea Rae — Crystal Academy
• Hiro Boga — intuitive healer
• Kerry Rowett — kinesiologist + intuitive
• Renee Longworth — energy clearing for properties

If this episode gave you something good, we would love a five-star review. It genuinely helps people find us — especially when we talk about topics that ruffle a few feathers.

Big love,Leonie + Tam ✨

#EnergyProtection #ClearYourEnergy #SpiritualBusiness #WomenEntrepreneurs #CrystalGrid #NeurodivergentLife #WooAndBusiness #EnergyHygiene #SpiritualPractice

Darlingheart,

You know that feeling where your brain is on fire, your to-do list has become sentient, and somebody wants to know what's for dinner AGAIN?

Yeah. Tam and I get it. We get it in our BONES.

So we sat down and talked about the two levers you've actually got for overwhelm. (Two! That's double the levers! Exponential growth, baby!) One of them you probably already know. The other one? Freaking life-changing. I didn't discover it until about a year ago and it's been WILD the difference it has made in reducing overwhelm.

If you're a neurodivergent creative drowning in business + parenting + caring roles + all the fekking things, and you've been white-knuckling your way through wondering why "just try harder" hasn't worked... this one's for you.

In this episode we get into:

• Why your capacity is completely different from that extrovert with plans out the butthole (and why comparing is pointless)
• Traffic light colour-coding your calendar so you can SEE the burnout coming
• Golden weeks (my secret weapon — one week a month with NO calls)
• The broom-path housework standard that saved my marriage and my sanity
• Getting your kids to do their own washing from primary school
• Robot vacuums with names (mine's Melissa, Tam's is the Scutter, because of course)
• The primitive reflex thing that tripled my nervous system capacity (I KNOW)
• Breathwork, sleep, nature + the supplements that actually help ADHD brains
• Tam's husband discovering that sunshine is... far infrared. We dieeeeeeeeee.

Quotes that hit:

"I really need you to reduce your standards. I really need you to stop trying to be the perfect mum here because it's wrecking your mental health." — My husband Chris, being very wise over lunch

"I centered myself so I became the main character of my own life." — Tam

"We're just complicated houseplants. We need food, we need sunlight, we need fresh air and water." — Tam, being a poet

"I can do two, three times the amount of work that I used to. And it does not cost in the way that it used to cost me." — Me, still stunned about the primitive reflex resolution thing

Stuff we mentioned:

• Laundry Lady (laundry pickup service — Australia)
• HelloFresh + Marley Spoon (meal kits)
• You Foodz (pre-made meals delivered)
• Roborock (the fancy robot vacuum/mop — yes it detects poo)
• David Elliott — breathwork meditation
• Get Dopa (combined ADHD supplement, UK)
• Primal Energy (beef organ supplement, Australia)
• Dr Sharon Williams (chiropractor — primitive reflex resolution)

Free meditations from me: leoniedawson.com/shit ✨

If this helped you see a lever you hadn't tried, send it to a friend who needs it. And if you've got a sec, a five-star review means more overwhelmed humans can find us.

Big love,Leonie + Tam

#ReduceOverwhelm #NeurodivergentLife #AUDHDBusiness #NervousSystemRegulation #WorkLessEarnMore #ADHDEntrepreneur #MumBurnout #PrimitiveReflexes #BreathworkHealing #LeonieDawson

Ever spent $30,000 on a business coach that turned out to be a cult? Leonie has. In this episode, she's sharing the full story of how she got sucked into a business coaching program that used textbook cult dynamics — and what it took to get herself back out.

Vague spiritual word salad. Moving goalposts. A Facebook group full of people having "breakthroughs" you can't quite seem to unlock. A coach who purports to have special "codes" or "divine downloads" that you can only access through her. Sound familiar? This episode pulls apart the cult dynamics hiding inside online business coaching — starting with Leonie's own $30K painful lesson.

If you've felt that magnetic pull toward a coach or program that promises to unlock everything, or if you've already gone down that rabbit hole and you're sitting in the shame of it — this one's for you.

Topics Covered

• Where cult dynamics show up beyond actual cults (families, schools, business coaching, politics)
• Leonie's full story of joining a $30,000 coaching program that was run like a cult
• How word salad, vague spiritual language, and repetition create belief over time
• Why sunk cost keeps people stuck long after the red flags appear
• Robert Lifton's criteria for thought reform and how they map to coaching environments
• Why neurodivergent people are particularly vulnerable to cult-like dynamics
• The energetic and emotional cleanup process after leaving
• How Leonie runs her own coaching differently because of this experience

Key Insights

• Cult dynamics aren't limited to cults — they show up in families, schools, spiritual groups, political movements, and business coaching containers.
• If a coach positions themselves as the ONLY source of a particular knowledge or "divine download," that's a massive red flag.
• Neurodivergent brains are especially vulnerable: the puzzle-solving drive, the dopamine hit of "getting closer," the tendency to take people at face value, and the lifelong conditioning of "maybe I'm the problem."
• Vague, poetic, non-concrete teaching is a feature, not a bug — it keeps you coming back because you can never confirm whether you "got it."
• If the solution to not getting results is always to invest more, go deeper, or become a better student, you're in a cult dynamic.
• The shame belongs to the person creating the manipulative environment, not the person who got caught in it.
• Sunk cost fallacy is powerful — Leonie could only face leaving by framing it as a "three-month break" rather than quitting outright.
• Intelligent, successful people are consistently shown by research to be susceptible to cult dynamics. It's not about being naive.
• Creating proprietary language creates insiders and outsiders, and strips people of vocabulary to describe their experience once they leave.
• Non-disparagement clauses in coaching contracts don't hold up under the US Federal Trade Commission.

Notable Quotes

• "You wanted the dopamine hit of figuring it out. Each step along the way gave you another little dopamine hit of I'm getting closer, I'm getting closer. Pattern-seeking brains plus the deliberate hiding of the pattern is really addictive — it's just crack." — Tam

Links & Resources Mentioned

• Previous episode: Ep #220: Coaching Myths Busted!
• Previous episode: Ep #219: Narcissists at Work, Home & In Families
• Knitting Cult Lady on TikTok — author of The Culting of America
• Robert Lifton's thought reform criteria (1960s research)

If this episode hit home for you, share it with a friend who might need to hear it.

#CultDynamics #BusinessCoaching #NeurodivergentEntrepreneur #AuDHD #OnlineBusiness #CoachingRedFlags #WomenInBusiness #CultRecovery

Leonie's back after a break, recording this one solo from bed (because minimal viable podcast is still podcast), and she's spilling everything from the last six weeks — a $151K launch month, an intimate in-person retreat, an ADHD food-forgetting saga, a holiday that healed her heart, and enough book and TV recommendations to fill your entire weekend.

Who this is for: If you're a neurodivergent creative who's been told there's only one "right" way to launch, or you're wondering whether courses and memberships still work in the age of AI, this episode is your permission slip and your proof of concept all in one.

Topics covered:

• How Leonie ran a $151K launch month with zero paid ads and zero pre-written content HO HO HO
• The return of Backstage Pass and why launching in public keeps her accountable
• Running an affiliate competition that paid out $7,500+ in commissions (and a crystal dildo)
• Hosting her first small in-person retreat for Grow Mastermind members
• The confidence-before-competence trap and why you have to do the thing to build the thing
• Healing unresolved primitive reflexes and the nervous system capacity shift it created
• Life updates — kids turning 12 and 16, a healing holiday to Jervis Bay
• Book reviews, TV recommendations, and a rant about thought leaders staying silent on politics

Key insights:

• You don't need everything pre-written to launch. Leonie decided what to launch on a Wednesday and had the sales page live by midnight. Waiting for "ready" means never launching.

• Adding live chat (Chatra) to her website during launch converted browsers: 45% of chats were sales questions.
• Confidence and competence aren't prerequisites — they're byproducts of doing the thing. Leonie was nervous before her first intimate retreat despite having run conferences for 100+ people.
• An 85% profit margin came from keeping expenses radically low: ~$23,200 total costs against $151K revenue.
• Unresolved primitive reflexes can dramatically affect neurodivergent adults — healing them gave Leonie significantly more nervous system capacity and reduced autistic burnout symptoms.
• When your body is out of alignment (literally — displaced tailbone), your energy and spirit follow. Bodywork during launches isn't optional.
• Technology disruption is the pattern, not the exception. Netflix pivoted through DVDs nobody owned, an internet nobody trusted, and a dot-com bubble bursting — courses and memberships aren't dead, they're adapting.

Notable quotes:

• "I will not abandon myself in this process. I will still be my own cheerleader. I will alchemize all of this into gold and I will do this in a way that is loving and kind to myself."
• "The only way to build confidence and competence is by actually doing the fucking thing."
• "I love that I've been able to send $900,000 to women's small business owners instead of doing paid advertising with billion dollar social media companies."

Links & resources mentioned:

• Backstage Pass — leoniedawson.com/backstage
• Unicorn Biz & Life Academy — leoniedawson.com/academy
• Million Dollar Memberships program (inside the Academy)
• Chatra live chat
• Burnout to Breakthrough podcast episode
• That Will Never Work by Marc Randolph (Netflix memoir)
• Our Members Be Unlimited by Sam Wallman (graphic nonfiction)
• Still Bobby by Bobby Brown (beauty brand memoir)
• My Story by Jo Malone (fragrance brand memoir)
• Rachel Rogers' Substack piece on obsolete jobs
• TV: The Other Bennet Sister, Last One Laughing UK, Mum (BBC), Celebrity Traitors UK
• Dr. Sharon Williams, chiropractor/kinesiologist in Canberra (primitive reflexes)

If you loved this episode, share it with a friend who needs to hear that launching doesn't have to look like everyone else's version. Leave a five-star review wherever you listen — it helps more neurodivergent creatives find us.

#NeurodivergentBusiness #ADHDEntrepreneur #LaunchWithoutBurnout #WomenInBusiness #MembershipModel #CreativeEntrepreneur #AuDHD #OnlineBusiness #SpiritualBusiness #UnicornBizAcademy

Everyone's panicking that AI is going to kill e-courses. Leonie's been selling courses online since 2008 and she's seen every "this is dead" cycle the internet has to offer. Podcasting was too niche. NFTs were the future. And now, apparently, your course is toast because ChatGPT exists. In this conversation with Claire Venus from Sparkle on Substack, Leonie breaks down the one very specific type of course that IS affected by AI, why everything else is completely fine, and what actually makes people pay for your brain instead of asking a robot.

Who this is for: If you've got a course, a membership, or a coaching program and you've been lying awake wondering whether AI just made your entire business model obsolete — take a breath. This episode will sort the signal from the noise.

Topics covered:

• The exact type of e-course AI threatens (generic how-to content you could already Google)
• Why unique perspective, lived experience, and transformation are AI-proof
• The "basic bitch results" test for whether your content is at risk
• Why every generation of internet creators has faced a "this is dead" panic — and been wrong
• How the market maturing is actually making things better for ethical, transparent creators
• Building a course library of 140+ programs over 16 years while only working part-time
• Why "discerning buyers" isn't a trust recession, it's a sign of a maturing idustry

Key Insights:

• The only courses AI genuinely threatens are straight how-to walkthroughs with no unique information — the "click this button, then click that button" kind.
• If you have unique results, a unique perspective, or you create actual transformation in people, AI cannot replicate what you do. It'll give generic results every time.
• People are still buying courses. They're just buying smarter. That's good news if you're the real deal.
• Leonie has 140+ courses in her Academy and hasn't lost sleep over AI because the value isn't in information — it's in her specific, weird, lived experience of building a million-dollar-a-year business as a part-time neurodivergent hippie.
• The panic cycle is predictable. The people who ignore it and keep creating are the ones still standing a decade later.

Notable Quotes:

• "If you want the basic bitch result, AI is for you. But if you want extraordinary results, you need to learn from people." — Leonie
• "AI is really shit at doing things like creating transformation, creating experience, sharing really unique experience." — Leonie
• "Just because people are saying this doesn't actually mean it's true." — Leonie

#AIandCourses #OnlineCourses #CreativeEntrepreneur #CourseCreator #AIProof #NeurodivergentBusiness #WomenInBusiness #MembershipModel #DigitalProducts #CoursesArentDead

I have been running a membership since before "membership" was even a word anybody used on the internet. Back when dinosaurs roamed and I was custom-coding my own website by Googling things I didn't understand. I have made over $10 million from memberships. And I hear from SO MANY freaking brilliant humans on brilliant ideas for 2, 3, 4... 86 YEARS because of myths, fears, and what I must lovingly call horse shi* excuses.

So Tam and I are busting every single one. Every "but my audience is too small." Every "I'll start when I'm an expert." Every "I need more testimonials / better tech / a whole team first." 20 myths given the ole heaveho.

(We also talk about the one time in recent memory that I — Leonie Dawson, delusionally confident since forever — actually felt nervous. It lasted two hours. A historic occasion. You'll hear about it.)

This one's for you if: you're a neurodivergent hottie who's had "start a membership" on your list for an embarrassing amount of time and keeps coming up with Very Reasonable Reasons why now isn't quite right.

What we talk about:

• Why you don't need a content library to launch (Leonie started with two or three things and took years to get to 138)
• The "my audience is too small" myth — and why launching IS how you grow an audience
• Ready, expert enough, tech overwhelm, needing a team, waiting for testimonials — all of it, lovingly demolished
• How to build a membership that actually works around your ADHD, your chronic illness, your real weird life
• Why AI is not killing memberships (and what kinds of offers actually are at risk)
• The real story of the post-COVID market shift, told by someone who's been selling online since 2002
• And yes — the one time Leonie was nervous, what it taught her about skill-building, and why it matters for YOU

Key insights:

• Start before you have everything ready — the people who wait until it's all perfect never launch. Ever.
• Your audience grows WHEN you sell, not before. Selling is the marketing.
• Confidence comes from doing the new thing, not from preparing to do it indefinitely.
• You don't need to be an expert. A couple of steps ahead + genuine care for the people you serve = enough.
• Low prices don't devalue you. Leonie is a multi-millionaire with a $99/year membership. Pricing is a market strategy, not a self-worth statement.
• People join because of YOU — your voice, your perspective, your whole unhinged personality. Nobody can compete with that.
• AI gives information. It cannot lead transformation. It cannot teach expressive watercolour. It is not the threat people think it is.
• 3,000 members. One part-time customer service person. Three to five hours a week. Systems beat staff every single time.
• You can take four months of holidays a year while your membership runs. (Leonie does. She has thoughts on this.)

Quotes worth stealing:

"The people who waited until they felt ready are still waiting." — Leonie

"People join memberships because of the person, not the library." — Leonie

"I don't understand why people gamble when you can just start a membership program." — Leonie

Links:

• Million Dollar Memberships: leoniedawson.com/memberships
• Unicorn Biz & Life Academy: leoniedawson.com/academy
• Got a membership myth you want demolished? Email us: support@leoniedawson.com

Come join us, possum. Million Dollar Memberships is sitting inside the Unicorn Biz & Life Academy right now — along with 138 other programs — for $99 a year. Not a month. A YEAR. Come get it at leoniedawson.com/academy. You've waited long enough. 🌈

#MembershipBusiness #OnlineBusiness #NeurodivergentEntrepreneur #WomenInBusiness #CreativeEntrepreneur #RecurringRevenue #AUDHDBusiness #BusinessCoach #MembershipModel #OnlineCourse

In today's episode, Leonie and the brilliant Tamara Protassow are back together — crystals in hand, Lemurian energy activated — for a deliciously honest conversation about what actually moves the needle in your business.

Tam shares the results of her bold 2026 experiment: marketing EVERY. SINGLE. DAY. (yes, even when it's inconvenient, even when life is chaotic, even when she's run out of words by 5pm). The results? WILD!

Then Leonie — your favourite unicorn business coach and self-confessed membership obsessive — finally pulls back the curtain on the business model that has quietly generated over $10 million, served tens of thousands of members, and given her the freedom to run her multi-million dollar business from some of the most beautiful places in Australia.

She's been running memberships since 2010. She's the OG. And she's sharing WHY she's never really talked about it before (unconscious competence is a wild thing, bestie), why she FLIES in the face of conventional membership advice, and why her renewal rates sit at a jaw-dropping 80% year after year. She also shares how her Academy members go on to become raving fans, long-term friends, and enthusiastic affiliates — a model that has sent $878,000 to small business women around the world instead of to Facebook ads.

We cover:

• Marketing every single day — even imperfectly — compounds into real results within weeks, not years. Tam doubled her income in six to seven weeks.

• For AUDHD brains, an all-or-nothing approach is a feature, not a bug. Use it. Make marketing the ON switch that never turns off.

• The inner work IS the business work. Before Tam could market consistently, she had to examine her beliefs about visibility, consistency, and being seen.

• Revenue solves most business problems. Cashflow gives you the space to fix systems, hire support, and make better decisions. Focus there first.

• Memberships mean you never start the month at zero. Recurring revenue is financial security, creative freedom, and deep impact — all in one.

• Leonie's 80% annual renewal rate isn't an accident. It's the result of deeply intentional systems, smart pricing, genuine generosity, and clear boundaries.

• Affiliates who genuinely love your work are infinitely more powerful than paid ads. Build raving fans, then let them spread the word.

• Unconscious competence is real. You might be sitting on a goldmine of expertise you haven't thought to teach — because to you, it's just... obvious.

"Marketing above all else. Nothing else happens unless I've marketed that day."  — Tamara Protassow

"Sales fixes all business problems. Bring in more sales and it'll fix a whole bunch of the other business problems you have."  — Leonie Dawson

"You're never starting at zero dollars for the month when the month flips over. That is the magic of memberships."  — Leonie Dawson

"I felt like a two-legged stool since the Academy closed. It's just the extra bit of support that I need."  — Leonie's Academy member

If this episode lit you up and you're ready to build a wildly profitable business that feels GOOD — you belong inside the Unicorn Biz & Life Academy. For just $99/year, you get access to 100+ courses, workshops, templates, and coaching sessions. AND if you join before the end of March, you'll get Million Dollar Memberships — Leonie's brand new live program — completely free.

And if this episode made you laugh, cry, or immediately open your marketing calendar — we would be SO grateful if you left us a review! It genuinely helps more magical humans like you find the show. Subscribe, share with a bestie, and come say hi on Instagram @leonie_dawson. We love you, bb! ✨

#WomenInBusiness #MembershipSite #NeurodivergentEntrepreneur #OnlineBusiness #BusinessCoach #RecurringRevenue #MarketingTips #CreativeEntrepreneur #AUDHDEntrepreneur #FemaleEntrepreneur

This episode is for every creative, every weirdo, every beautifully-wired human who has ever sat with the quiet question: can someone like ME actually build a real business? If you're neurodivergent — diagnosed or just deeply suspicious — this episode is going to crack your heart wide open. In the very best way.

Can you really run a business if you're neurodivergent?

Not only can you — it's quite literally what your brain was built for. And I'm not just saying that to be nice. I have STATISTICS. (Of course I do. It's a hyperfixation. We love it here.)

In this episode, me and my dear biz bestie Tamara Protassow (diagnosed ADHD, extremely-probably-autistic, confirmed lover of plums stolen directly from passing trees get into the realest, most validating conversation about what it actually means to run a business with a neurodivergent brain.

I'm AuDHD — officially diagnosed with both autism and ADHD — and I've built a multi-million dollar business working 10 hours a week. So when people come to me and say 'but Leonie, you just don't UNDERSTAND, my brain makes everything so much harder'...

Darlingheart. I understand completely. And I'm here to tell you: harder in some ways, yes. But also? You are sitting on an absolute goldmine of a brain. Let's talk about it.

Topics Covered

• The wild thing that happens to your ADHD symptoms in the 6 months after diagnosis (it's not what you think)

• Why scrolling neurodivergent TikTok might actually be making your symptoms worse

• How autism shows up completely differently in women — and why nobody told us this sooner

• Treating your diagnosis as information, not a life sentence

• The stats that made my jaw drop: 67% of Fortune 500 CEOs show symptoms of neurodivergence

• People with ADHD are 400% more likely to be entrepreneurs — the ADHD brain IS the entrepreneur brain

• 40% of self-made UK multi-millionaires are dyslexic. FORTY PERCENT.

• Why neurodivergence is a genetic advantage that has literally kept humans fed and alive throughout history

• The real accommodations toolkit that help

• Where to go deeper: my ADHD & Autism Biz and Productivity Success Secrets workshop

💬 Notable Quotes

"Can you run a business if you're neurodivergent? Obviously fucking yes. That's actually what you're built for."

"The more I over-identify with the struggles, I am creating a whole identity around my limitations. And it's only such a small part of the puzzle."

"Would I want to be neurotypical? Fuck no. Do I think I would be more successful if I was? Fuck no. And the statistics back me up."

"It is the joy and the honour and the privilege of my lifetime to get to be Leonie. And that includes being neurodivergent."

"Our brains are f**king geniuses. We are innovators and creatives and we see where things can be better. We are born to do this."

🔗 Links & Resources Mentioned

Picture this: you've got a massive March launch planned, a to-do list longer than your unicorn tail, and then — you fall UP the stairs, your back seizes, your menstrual cycle murders your ADHD meds, and Mercury decides it's doing SOMETHING (retrograding? microwaving? who knows).

In this raw, funny, and deeply wise episode, Leonie Dawson shares EVERYTHING that went sideways in one wild pre-launch week — and the surprising toolkit that helped her claw her way back to clarity, momentum, and joy. From beef liver capsules to frankincense smoke bombs, from kinesiology to emergency osteopath appointments, this is what it ACTUALLY looks like behind the curtain of a successful launch.

Leonie also gets beautifully honest about the inner growth that launching demands — the fear, the freeze, the false belief that everyone else has it together while you're in chaos. Spoiler: they don't. And she proves it.

Topics Covered

• What really happens behind the scenes of a launch (the chaos no one shows you)

• How Leonie's Backstage Pass program was born and why 111 people signed up at $111 (!!!)

• Supplement timing hacks for neurodivergent brains and Metamucil as a supplement hack

• Energy clearing practices: altar work, smudging with frankincense, myrrh & dragon's blood resin

• Grounding practices before and after deep coaching calls

• Kinesiology and energetic support during intense business seasons

• Take Action Club + Grow Mastermind: what they are and how Backstage Pass works inside them

• Even the most polished-looking launch has chaos behind the scenes. You are not an anomaly. Life happens to everyone.

• Leonie reframes launching as spiritual and personal expansion — you come out the other side a bigger, wider, more capable version of yourself. Launching is a growth process, not just a sales strategy:

• Pre-launch energy clearing is real work: Altar reset, saining, grounding before coaching calls — these are not woo-woo bonuses, they are essential maintenance for sensitive and creative entrepreneurs.

• Backstage Pass shows you the REAL launch: Not the highlight reel — the broken guitar strings, the frozen moments, the daily revenue figures, and the real-time problem-solving that gets results anyway.

• The months Leonie does structured planning are consistently her highest revenue months.

Notable Quotes

"In every single person's launch, no matter how polished they look on the outside, life happens. Nothing goes to plan. You are not an anomaly."

"Launches grow you. They make you uncomfortable. They push you to your limits. You will lose your faith and your courage and your belief over and over again — and then find it again."

"Your bones are literally not aligned. There is no way your energy and spirit can be aligned when your bones aren't."

"I actually learned so much more about launching from Backstage Pass than any other launch program I'd ever purchased, including $2,000 masterclasses." — Backstage Pass Member

"Even when things get tricky and hard and stuck, I promise this is all part of the journey. Momentum can happen anyway." — Leonie Dawson

Links & Resources Mentioned

• Backstage Pass: leoniedawson.com/backstage

• Take Action Club + Grow Mastermind: leoniedawson.com/academy

• Unicorn Biz and Life Academy (100+ programs): leoniedawson.com/academy

• Creative Goddess Embodied (deep creativity program): in the Academy

• Midas Touch (11-day meditation): in the Academy

• Get Dopa Supplements (ADHD-specific supplement blend): mentioned as a personal product Leonie uses

#WomenInBusiness #NeurodivergentEntrepreneur #LaunchStrategy #ADHDandBusiness #CreativeEntrepreneur #WomensWellness #BusinessMindset #BackstagePass #LeonieDawson #SpiritualBusiness

What actually happens when you're doing all the marketing and nothing is landing? Is it your strategy... or is it something deeper?

In this raw, real, and out of the ordinary episode, Leonie Dawson does something she's never done publicly before — she takes co-host Tamara Protassow through a deep, live soul coaching session in real time, right here on the podcast. No edits. No script. Just pure intuitive magic.

Tamara is actively marketing a new six-month soul-led group container — something her community has literally asked for — and yet? Crickets. So instead of just tweaking her sales page, Leonie goes under the surface to find out what's really blocking the energy.

What unfolds is nothing short of spectacular. They move through inner child healing (hello, 13-year-old Tam who just wants to be in her library with snacks and zero responsibilities), energy rebalancing, ancestral timeline healing going ALL the way back to prehistoric times, a detour to Stalin's Russia, and a healing message courtesy of... Bad Bunny. (You read that right.)

This is soul coaching, energy clearing, business strategy and ancestral healing — woven together into one completely wild, deeply moving, and occasionally very funny journey.

And the update at the end? Well. Within 72 hours of the session, just at Leonie's predicted time, Tam received a VIP enrolment at $1,200. The inner work and the outer work, together? That's where the miracles live.

This episode is for you if:You're a creative, soul-led woman who's showing up, doing the marketing, and still feeling like something's blocked. If you've ever suspected the real issue isn't your strategy — it's the ancestral, energetic, or inner-child stuff underneath it — this episode is going to blow your mind wide open.

🌿 Topics Covered:

• What "soul coaching" actually looks like in practice (live and unfiltered!)
• Why good marketing strategy sometimes isn't enough — and what to do instead
• Inner child healing and how your younger selves can block your business growth

• Ancestral timeline healing and clearing inherited "I can't get what I want" energy
• How trauma in your lineage can show up as marketing blocks (including a journey to Stalin's Russia)
• The difference between inner work AND outer work — and why you need both
• The magic 72-hour window after energy healing
• A surprise VIP enrollment that arrived right on schedule

✨ Key Insights:

• Strategy alone won't fix an energy block. When you're doing all the right things and nothing's converting, it's time to look beneath the surface — at your inner selves, your nervous system, and your ancestral lines.
• Your younger selves have veto power. Tam's 13-year-old self didn't want to do the "exposed, vulnerable" work of showing up differently. Giving her a safe sanctuary — without making her responsible — was the unlock.

• You can't always change history, but you can change the story.
• Inner work + outer work = miracles. Tam was already marketing consistently. The energetic clearing gave the outer work somewhere to land.

📣 Ready for more?

If this episode cracked something open for you, you're going to LOVE what's happening inside Leonie's Unicorn Biz & Life Academy. Every single month, Leonie runs a live group coaching call just like this — intuitive, deep, strategic, and real. Plus, if you want even more access, the Academy's Grow Mastermind is where you go all-in.

👉 Come join us at leoniedawson.com/academy

And if this episode moved you, made you laugh, or made you cry (or all three at once), please leave a review and share it with a friend who needs it. It means the world. 🖤

#SoulCoaching #WomenEntrepreneurs #EnergyHealing #AncestralHealing #InnerChildHealing #NeurodivergentWomen #CreativeWomenInBusiness #SpiritualBusiness #MarketingMindset

What if the chaos you're feeling isn't a sign you're failing — but a call to come home to yourself?

In this deeply moving episode, Leonie Dawson invites you into Day 1 of her transformational 2026 Dream Quest. This isn't your typical goal-setting workshop. This is soul work for creative, neurodivergent entrepreneurs who are ready to reclaim their joy, power, and dreams in a world that feels overwhelming.

Leonie shares the profound "terrarium analogy" — a framework for understanding how to create the perfect conditions for your dreams to flourish. She walks you through what truly needs to be in your energetic container for the year ahead, and what needs to be lovingly released.

You'll discover how to protect your inner world while navigating external chaos, why your nervous system is the most important business tool you have, and how to soften into loveliness even when everything feels hard.

Drawing on ancient wisdom and modern neuroscience, Leonie weaves together stories of her three wise elders, the strength of your ancestors, and practical spiritual tools to help you craft 2026 as your most powerful year yet.

This episode is medicine for overwhelmed hearts and overstimulated nervous systems. It's permission to slow down, to tend to yourself first, and to build your life and business from a place of deep knowing rather than constant doing.

Ready to dive deeper? Join Leonie's Academy for the full 3-day Dream Quest experience and ongoing support for creative entrepreneurs.

What we cover:

• Your terrarium matters more than your to-do list — The conditions you create around your dreams determine whether they flourish or wither. What's in your energetic environment?
• You come from an unbroken line of survivors — Your ancestors survived famines, wars, ice ages, and climate change. Their strength, innovation, and courage live in your bones.
• Nobody can steal your joy — External chaos doesn't get to determine your internal state. You have sovereignty over your one precious life.
• Nervous system first, strategy second — When your nervous system is dysregulated, no amount of planning will help. Tend to your inner world first.
• Soften into loveliness, not hardness — The most resilient people don't become jaded by hardship — they become more receptive to beauty, gratitude, and love.
• This is soul work, not surface work — Real transformation happens when you weave intuition and spirituality back into your practical plans.
• Permission to release what's not yours — You don't have to carry the weight of the world. Focus on what's actually in your terrarium.
• Beauty and awe are revolutionary acts — Like Aunt Lucy seeing the mountains for the 90th year with fresh wonder, staying open to beauty is a form of resistance.
• Your one precious life is non-negotiable — No external circumstance gets to diminish your life force or derail your dreams from their rightful place.
• Coming home to yourself is the work — In a world pulling you in a thousand directions, centering in your deepest knowing is the most radical thing you can do.

Who this episode is for

This episode is for creative women entrepreneurs, neurodivergent business owners, spiritual seekers, and heart-centered humans who are tired of surface-level success strategies and ready for deep, transformational soul work that actually honours how you're wired.

Resources

• Leonie's Academy — Join for the complete 3-day Dream Quest experience and ongoing creative entrepreneur support
• 2026 My Brilliant Year Goals Workbooks

#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #SoulWork #DreamQuest #IntuitiveBusinessStrategy #FeminineLeadership #SpiritualEntrepreneur #PersonalDevelopment #CreativeWomen

What happens when you combine unicorns, price drops that go the opposite direction, and a business model that prioritizes joy over formulas? This episode is packed with juicy announcements about the future of my academy—and trust me, you're going to want to hear every single detail.

I'm joined by my brilliant accountability coach and podcast co-host, Tamara Protassow, as we talk through the biggest changes I've made to my business in years. And spoiler alert: they're all designed to be win-win-wins for everyone involved.

Topics Covered:

• Why I'm rebranding to the Unicorn Biz & Life Academy
• The radical price drop from $495 to $99/year (yes, really)
• How current members are being taken care of with credits and reduced rates
• Two new membership tiers: Take Action Club & Grow Mastermind
• How healing my primitive reflexes expanded my capacity for intensive coaching
• Why I'm not worried about industry changes (and why you shouldn't be either)
• The power of accountability channels and weekly productivity sessions

Key Insights:

• Accessibility over exclusivity: Dropping prices can create a bigger, more powerful community of action-takers riding toward their dreams together
• Change is constant: The online business industry has been shifting since 2008—adaptability matters more than reacting to every headline
• Nervous system capacity is expandable: Resolving primitive reflexes can dramatically increase your executive function and energy for business
• Strategy + intuition = transformation: The most powerful coaching combines practical business strategy with deep energetic and spiritual clearing
• Productivity isn't about doing more: It's about doing the important work that actually moves your business forward
• No lock-in required: Flexible membership options mean you can get the support you need when you need it
• Your business can be uniquely yours: Formulaic approaches are boring—building a unicorn business means doing it your way with joy and renegade energy

Who This Podcast Is For:

This podcast is for creative women entrepreneurs, neurodivergent business owners, and spiritual seekers who want to build wildly successful businesses on their own terms—with more joy, less hustle, and a whole lot of magic.

Links & Resources Mentioned:

• Join the Unicorn Biz & Life Academy: leoniedawson.com/academy
• Email support: support@leoniedawson.com
• Previous episode on primitive reflexes and nervous system healing

Notable Quotes:

"I don't want to do formulaic. I don't want life and business to look like anybody else's. I want it to be my own and I want other people to feel that same passion and joy and deliciousness at going full throttle chasing after their own dreams on the backs of unicorns."

"When I say there's a price change, like you might feel like there's a little bit tense hearing that, but it is in the opposite direction from what you think."

"I thought that level of executive functioning limitation was just something permanent that I would have for the rest of my life and that I would work accommodations around it. And that was fine. And then I started hearing a little bit about primitive reflexes..."

"It's not just about doing more things, but it's doing the important things that are actually going to grow your business and bring in more sales."

Ready to gallop toward your dreams? Join the Unicorn Biz & Life Academy for just $99/year and get access to 100+ courses, monthly coaching calls, guest expert workshops, and a community of magical humans building businesses their way. Head to leoniedawson.com/academy to join the herd!

#WomenEntrepreneurs #NeurodivergentBusiness #CreativeBusiness #FemaleFounders #OnlineBusinessTips #SpiritualEntrepreneur #BusinessCoaching #ProductivityHacks #MindsetShift #BusinessGrowth

When the world feels like it's on fire, it's tempting to hide. To stop showing up. To freeze in the middle of all the chaos and convince yourself that promoting your business right now is somehow "too much."

But here's the truth: the world doesn't need you to shrink. It needs you to keep shining.

In this raw and real conversation, Leonie and Tam dive deep into why growing your business during challenging times isn't selfish—it's essential. They share personal stories from bushfire evacuations, pandemic lockdowns, and yes, even ice skating accidents (complete with sprained tailbones and all the middle-aged gasps).

You'll discover why preserving your sanity, building your business, and being a regulated human actually helps the world more than doom-scrolling ever could. Plus, they get wonderfully sidetracked talking about fancy chairs, flash cows, and the importance of sniffing your children's heads for a dopamine hit.

Because we contain multitudes, darlings. And your business? It's part of your activism, your resistance, and your contribution to making this world a little bit better.

We Cover:

• Why freezing and doom-scrolling helps nobody (and what to do instead)
• How to preserve your nervous system regulation during global chaos
• The importance of being visible as an act of resistance
• Creating abundance so you can direct resources where they're needed most
• How to choose your activism focus without burning out
• The difference between being in the epicenter of crisis vs. witnessing from outside
• Practical self-care that actually regulates your nervous system (20-second hugs, anyone?)
• Why your email list matters more than ever (especially when social media platforms aren't yours)
• How Leonie's donated over $170,000 through her business (and how you can too)

Key Insights

• We're not built for 24/7 news cycles and live-streamed gore—it creates vicarious PTSD and complete dysregulation
• Being frozen, passive, and overwhelmed serves the negative powers that be—don't give them that satisfaction
• Your business gives you economic freedom, security, and the ability to help others in tangible ways
• When you turn up to your work, you're creating a soft pillow for others' spirits to land on
• Choosing one main activism focus prevents burnout and creates deeper impact
• The world needs more good-hearted people with money who'll use it ethically
• Visibility itself is an act of resistance—being seen, speaking out, and continuing to build
• Your platform matters, no matter the size—even a couple hundred people seeing your stance makes a difference
• Regulate yourself first: nature, beauty, connection, hugs, and sniffing your kids' heads all count
• You can control your tiny corner of the world—your business—and make it abundant, beautiful, and helpful

If this episode resonated with you, we'd love for you to:

• Subscribe to the podcast so you never miss an episode
• Leave a review sharing what spoke to you most
• Share this with another business owner who needs to hear this right now
• Join Leonie's Academy for ongoing support, training, and a community of brilliant souls building businesses that matter → leoniedawson.com/academy

Who is this podcast for?

This podcast is for creative, passionate, neurodivergent women entrepreneurs who want to build businesses that actually matter. If you're tired of hustle culture, done with toxic productivity, and ready to create success on your own terms while making a real difference in the world—you're in exactly the right place.

• 2026 Dream Quest → https://www.youtube.com/watch?v=vWgHl4wwdPo

• Bush Heritage Australia → bushheritage.org.au
• Australian Wildlife Conservancy → australianwildlife.org

• "On Tyranny" by Timothy Snyder (graphic novel version)
• Hag Sofi Ergonomic Chair

#womenentrepreneurs #consciousbusiness #neurodivergententrepreneur #businessactivism #ethicalbusiness #spiritualentrepreneur #creativebusiness #femalebusinessowner #entrepreneurmindset #businesswithpurpose

Ready for some straight talk? This AMA episode covers everything from AI hype (spoiler: Leonie's not that excited) to navigating criticism without giving up and becoming a goat herder in Corsica.

Leonie and Tam dive deep into the real changes happening in online business right now. Forget the $2,000 mega-course era—we're moving into something better. More human. More real. The conversation spans AI's actual limitations (think: unstable intern who hallucinates), why your unique voice is worth more than ever, and how to stay grounded when the world feels like a dumpster fire.

Plus, get nerdy with traffic light reporting—a brilliantly simple system Leonie learned working in government that'll transform how you track your business goals. And if you've ever spiraled after receiving criticism (hello, rejection sensitive dysphoria), this episode is your permission slip to be human.

Topics Covered:

• AI in business: realistic perspective vs. evangelist hype
• Industry changes and what people actually need in 2026
• Traffic light reporting system for business tracking
• Handling negative feedback and public criticism
• Staying regulated in overwhelming times
• The death of the mega-course and what's replacing it
• Why your unique voice is your biggest asset

Key Insights:

• The $2,000 mega-course era is ending; high-touch transformation experiences and low-cost/high-volume offers are the future
• Traffic light reporting (green/yellow/red) lets you visually assess business metrics at a glance—color-code your data for instant clarity
• Your unique selling proposition (USP) becomes gold when AI makes everything else sound the same—lean into YOUR voice
• Doom scrolling dysregulates your nervous system and keeps you frozen—ground yourself to stay in your power

• Rejection sensitive dysphoria (RSD) is a real trauma response for neurodivergent folks

• Truth, integrity, humanity and connection are what people need most right now

Notable Quotes:

"I regard AI as a really bad intern who's not mentally stable, who doesn't have their life together, occasionally is helpful, occasionally gets some shit done, but also has a high propensity for fucking shit up."

"If you are using AI to write all your copy, your sales pages, your social media posts, you are canceling out your unique selling proposition."

"Unless somebody is richer and happier and more loving than me, I don't give a fuck about their opinion."

"When you doom scroll, all it does is make you feel frozen with rage and discontent and dysregulated. We are not built to consume that amount of information."

"This isn't an unprecedented time. Conflict and fuckery and dictators have been a part of human history since the beginning of time."

"Just because it's a trusted person doesn't necessarily mean that it's true. You still need to check in with yourself."

"You're allowed to exist in the world even if you've made mistakes."

Who This Podcast Is For:

This podcast is for creative women entrepreneurs, neurodivergent business owners, and spiritual seekers who want real talk about building businesses with integrity. If you're tired of hustle culture, AI evangelism, and guru bullshi*, welcome home.

Links & Resources Mentioned:

• Free Annual Stats Spreadsheet Template
• Leonie's 2026 Business Goals Workbook
• Dealing with Trolls & Criticism Course (available in Leonie's Academy)

Love this episode? Share it with a friend who needs permission to be human in their business. Leave us a five-star review and let us know what resonated. Got questions for our next AMA? Email support@leoniedawson.com with "podcast question" in the subject line.

Want more support, community, and Leonie's signature blend of practical magic? Join Leonie's Academy where we're creating businesses that actually feel good.

#WomenEntrepreneurs #NeurodivergentBusiness #OnlineBusinessTips #AIInBusiness #CreativeBusiness #SpiritualEntrepreneur #BusinessStrategy #RejectionSensitiveDysphoria #AuthenticMarketing #SmallBusinessOwner

Welcome back to 2026, gorgeous! New Year, New Witchy US!

Join Leonie and her biz bestie Tamara Protassow for the most delightful catch-up about their summer break adventures. From explosive mishaps in Big W to summoning wombats by moonlight, this episode is peak "successful creative realness meets witchy chaos."

Tam shares her health breakthrough with dark-sprouted lentils (yes, really), Leonie confesses to a DIY photoshoot involving a wedding dress and kangaroo poo, and they both geek out over rediscovering the joy of long-form content on Substack.

You'll laugh, you'll cringe, you'll want to start your own garden witch era.

Topics Covered:

• Why antihistamines were stealing Tam's energy (and her dark-sprouted lentil cure!)
• The 12 Magical Nights ritual for manifesting your year
• Creating business goals that actually feel good
• Rediscovering authentic online communities (hello, Substack!)
• Book recommendations: dirtbag billionaires and wellness frauds
• The unglamorous reality behind influencer photoshoots
• Yungblud concert adventures and middle-aged rocking out

Key Insights:

• Setting goals works best when you balance masculine arrow energy with feminine flow
• Sometimes the universe tells you what to do and you just need to listen (even if you've been ignoring it for two years)

• The early internet vibe is alive on Substack—and it's inspiring AF
• Patagonia's founder proved you can build a billion-dollar company without selling your soul
• Community gathering in person creates magic that online can't replicate
• Sometimes your body knows what you need before your mind catches up
• The most authentic content comes from spaces that make you want to create, not compare
• Wombat spirit medicine: be truly at home in yourself
• Running a business ethically and giving back is actually possible at scale

Notable Quotes:

"When I look at TikTok or Instagram, it zaps me of my desire to create. When I'm on Substack or reading blogs, I get so itchy to go and make something." — Leonie

"I filled in my entire 2026 workbook and I can't tell you how pleased I was. I didn't realize how much the antihistamines were taking from my ability to do things." — Tamara

"Does a self-made multimillionaire shit her pants in Big W? Yeah, she does." — Leonie (keeping it real since forever)

"Wombat spirit reminds you to be truly at home in the world. You need to find comfort within your own skin." — Spirit Animal Oracle

"He donated the business to the planet. All profits from Patagonia now go into environmental conservation." — Leonie on Patagonia's founder

Who This Podcast Is For:

Creative women entrepreneurs, neurodivergent business owners, spiritual seekers, and anyone who wants to build a successful life and business without losing their soul (or sense of humor). If you love deep conversations about business, magic, personal growth, and the occasional shi**ing yourself story, you're home.

Links & Resources Mentioned:

• Leonie's 2026 Brilliant Year Biz + Life Workbooks
• DreamQuest 2026 (free 3-day masterclass):
• Canberra 2026 Dreaming Party tickets
• Leonie's Substack
• That Glasgow Witch (TikTok/Instagram)

Call to Action:

Ready to create your most magical year yet?

Join us for the FREE DreamQuest 2026 masterclass or grab your ticket to the in-person Canberra Dreaming Party!

Love this episode? Leave us a review and tell us your favorite moment—we read and message each other endlessly over every single one! 💖

Hashtags:#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #SpiritualBusiness #GoalSetting #BusinessGoals #FemaleFounders #IntuitiveBusinessCoach #PersonalDevelopment #WitchyBusiness

Ever feel like you're drowning in tasks but can't afford help? Or maybe you've built a team that's bleeding your profits dry? Welcome to the business staffing conversation nobody's having honestly.

In this wildly practical episode, Leonie Dawson and Tamara Protassow dive deep into the messy middle of hiring, firing, and right-sizing your business. From Leonie's experience managing 25+ staff (spoiler: it nearly broke her) to running a 7 figure business with just 1-2 part-time VAs, you'll get the real talk on what actually works.

Topics Covered:

• Red flags that you have too little support (and when to finally hire)
• Warning signs you've hired too many people (and how to fix it)
• The "rescue fantasy" trap that keeps you from leading yourself
• What to outsource first (and what to keep doing yourself)
• Income-to-staffing ratios that actually make sense
• How to protect yourself from "irreplaceable" team members
• Systems that save your sanity (and your business)

Key Insights:

• If you can't afford to hire, you don't have a proven business model yet—focus on marketing and pricing first
• Bookkeeping and tax should be your FIRST outsource—it's affordable and frees crucial brain space
• Under $1M in revenue? You only need 1-2 part-time VAs in most online business models
• Standard Operating Procedures aren't optional—they're your insurance policy when life happens
• More staff = more complexity, not more speed. Small teams move faster.
• If someone makes your business seem impossibly complicated, they're the problem (not the solution)
• Lower your household expectations before hiring help—are you leading yourself or waiting for rescue?
• Templates and systems can save you from "Sharon mode" (ask Leonie's family about that one)
• The "delegate everything" advice is BS—some tasks ground you and spark your best ideas
• When staff leave, your business should run smoothly. If it doesn't, you have a documentation problem.

Ready to build a business that supports your life instead of consuming it? Join Leonie's Academy for workshops on hiring VAs, creating SOPs, and right-sizing your empire. Plus, connect with a community of creative, neurodivergent entrepreneurs who get it.

Notable Quotes:

"If you feel like your business is just far too complicated and absolutely must have this one person or your business will not work, I want you to know that you are wrong and that you need to get rid of that person as soon as possible." – Leonie Dawson

"We are not actually brain surgeons. We are not rocket scientists. And every single person in this world really is replaceable." – Leonie Dawson

"Are you actually leading yourself or are you wanting someone to rescue you?" – Leonie Dawson

"The more somebody makes out that the business is very complicated, the more that person needs to leave because businesses actually aren't that complicated." – Leonie Dawson

"Your best ideas don't come at the laptop. They happen in blank space moments when you're in the shower, when you're cooking dinner, when you're wafting about your raspberry patch." – Leonie Dawson

Who This Podcast Is For:

Creative women entrepreneurs, neurodivergent business owners, and soul-led service providers who want to build profitable businesses without sacrificing their sanity, values, or family time. Perfect for you if you're tired of "hustle harder" advice and ready for strategies that actually work for human beings.

Links & Resources Mentioned:

• Leonie Dawson's Academy – Includes "How to Hire and Manage a VA" workshop and SOP templates
• Previous episode: Interview with Claire Wood (accountant)
• Previous episode: Interview with Katie Chappell (illustration business)
• Tools mentioned: Gmail templates, Asana, Zero accounting software, Repurpose.io, HelloFresh, Marley Spoon, The Laundry Lady (Australia)
• Bob Katter on crocodiles

#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #SmallBusinessOwner #BusinessSystems #SolopreneurLife #MindfulBusiness #VirtualAssistant #BusinessGrowth #FemaleFounders

Let's talk about the year I accidentally became everything I tell people NOT to do.

You know that advice I've been giving for 15 years about not getting stuck in eternal student mode? Yeah, well, I completely shit the pooch on that one in 2025. I got so deep into learning and feminine energy that I basically turned into a gorgeously gormless worm with no exoskeleton, just vibing on the floor wondering why my business wasn't growing.

Turns out? When you send 15 emails to your community instead of 50, stop creating content, and spend all your time in "receiving mode," things get a bit wobbly.

But here's the beautiful thing about mistakes: they're fucking excellent teachers when you're willing to look at them honestly. And honey, I'm looking. Hard.

In this episode, I'm spilling everything—the moments I lost my creative voice, the spreadsheet that kicked my ass back into gear, the friendship that saved my podcast, and all the experiments that actually worked (spoiler: there were some absolute crackers).

This is for anyone who's ever overthought themselves into paralysis, bought seventeen courses and opened none of them, or wondered why their business stopped feeling like THEM. Come sit with me and Tam while we laugh about RSD, celebrate the wins, and map out what's coming next.

Topics Covered:

• Overthinking vs. taking action in your business
• Balancing feminine energy with masculine strategy
• The three types of learners: Eleanor, Ruby, and Ingrid
• Why I stopped creating (and how I started again)
• Learning mode vs. implementation mode
• Tracking business metrics that actually matter
• Experimenting with new program formats
• Running masterminds and coaching differently

Key Insights:

• Spending 10-20% of your time in learning mode is the sweet spot—any more and you're avoiding action
• When you're too far into feminine/receiving energy without masculine structure, you become "gorgeously gormless"
• Your business data tells you when you're off track—I sent 15 emails instead of 50 and wondered why things felt wrong
• Creating content is lifeblood—for you and your business
• Sometimes you need accountability from a friend who'll say "bitch, where's my email?"
• The 100 creations in 30 days challenge can kickstart your creative flow again
• Experimenting with new formats (like backstage passes to your launch) triggers your obliger tendency in the best way
• Body doubling works for content creation—recording with someone else changes everything

Notable Quotes:"I got my head stuck up my own asshole in overthinking mode. And the thing about overthinking mode is it's just not fun or sexy or adorable or enjoyable."

"When I get too feminine energy influenced, I'm completely gormless—just no exoskeleton, no skeletal manner, anything."

"Creating is my lifeblood and it's the business's lifeblood, and whatever I need to do in order to make that happen is time well spent."

Who This Podcast Is For:Creative women entrepreneurs, neurodivergent business owners, and spiritual seekers who want honest conversations about building businesses that actually feel good—mistakes, magic, and all.

Links & Resources Mentioned:

• Leonie Dawson's 2026 Goal Workbooks
• The Leonie Lab on Instagram
• Leonie Dawson's Brilliant Biz & Life Academy
• Creative Goddess Embodied program
• Big Money Big Impact (21-day selling challenge)
• Momentum Mastermind
• 2025 Dream Quest masterclass

Love this episode? Hit subscribe, leave us five stars (your time is too valuable to leave anything less!), and tag us on social media—we want to see what resonated with you.

Hashtags:#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #FeminineEnergy #BusinessStrategy #ContentCreation #OnlineBusiness #SpiritualEntrepreneur #ADHDEntrepreneur #BusinessMindset

Sometimes the world breaks our hearts wide open. And when tragedy strikes—whether it's in our backyard or across the globe—we need to know how to hold both our humanity AND our mental health.

In this deeply important episode, Leonie and Tamara share their wisdom on navigating collective grief, communal trauma, and how to be a good steward of your own nervous system when the news cycle feels overwhelming.

They explore the recent tragedy in Sydney with tender care, offering practical tools for processing difficult events without sacrificing your wellbeing. You'll learn why your empathic nature might be working against you right now, how to protect your energy when you're feeling everything, and concrete ways to help your community heal.

This isn't about toxic positivity or looking away. It's about staying present, connected, and regulated so you can actually show up for the people who need you most.

TOPICS COVERED:

• Understanding collective vs. personal grief
• Protecting your nervous system from 24/7 news cycles
• The surprising science of Tetris for PTSD prevention
• How to talk to kids about tragedy (age-appropriately)
• Energy boundaries for highly sensitive people
• Finding the helpers and celebrating acts of courage
• Practical ways to support affected communities
• Holding space for nuanced, complex conversations

KEY INSIGHTS:

• Collective grief is real and different: When tragedy strikes a community, you can literally feel emotions in your body that aren't yours—this is collective grief, and it requires different processing than personal loss
• Your nervous system wasn't designed for this: Humans aren't built to handle 24/7 streaming news and graphic footage. Limiting media consumption isn't avoidance—it's essential mental health care
• The Tetris technique actually works: Research shows playing classic Tetris within 24 hours of trauma exposure can help prevent PTSD by engaging your brain's visual processing centers
• Empaths need extra protection: If you're highly sensitive or empathic, you MUST actively call your energy back to yourself. You cannot process other people's trauma for them
• Look for the helpers, then BE one: From blood donations to checking on vulnerable friends to advocating for policy change—there are always meaningful ways to contribute
• Ritual creates healing: Collective ceremonies, vigils, and shared practices help communities metabolize grief and strengthen bonds during crisis
• Kids need minimal facts, maximum safety: Give children age-appropriate information, ensure they feel safe, and teach them how to support friends from affected communities
• You're allowed to be okay when others aren't: This is a crucial boundary, especially for women conditioned to regulate everyone else's emotions

NOTABLE QUOTES:

"We as humans are not designed to cope with 24/7 streaming news. We are not designed to cope with that level of information." — Leonie

"You can help better when your energy is with you than scattered all around the place." — Tamara

"You are allowed to be okay in your own body even when other people are not okay." — Leonie

WHO THIS PODCAST IS FOR:

This episode is for sensitive souls, empaths, and anyone who feels the weight of the world a little too heavily. It's for women entrepreneurs, creatives, and neurodivergent folks who want to stay informed and compassionate without sacrificing their mental health. If you've ever felt guilty for "not doing enough" during a crisis or struggled with energy boundaries during difficult times, this one's for you.

LINKS & RESOURCES MENTIONED:

• Lifeline Australia: 13 11 14
• Beyond Blue: 1300 22 4636
• Australian Red Cross Lifeblood (blood donation)

#collectivegrief #mentalhealth #empathboundaries #nervoussystemhealing #traumarecovery #communityhealing #sensitivesoul #energyprotection #selfcare #womenentrepreneurs

Before you set a single intention for 2026, you need to look back at 2025. Not with judgment—with love, curiosity, and a commitment to extracting wisdom from every experience.

In this episode, Leonie and Tam break down why so many entrepreneurs skip the review process (hint: fear of disappointment), what happens when you do the soul archaeology work, and how to approach your year as a heroine on a journey—not a failure who didn't hit every goal.

Key Topics Covered:

• Why avoiding the review keeps you stuck and carrying baggage forward
• The "what worked and what didn't" framework for life and business
• How to build nervous system capacity for financial review
• Processing grief, disappointment, and uncomfortable feelings with compassion
• Celebrating your heroine's journey—goblins, detours, and all
• Mining for everyday miracles and wisdom gems
• Using tarot, oracle cards, and intuitive tools to reflect on the year

Notable Quotes:

"It's like a rubber band: you pull back, and then you get flung further forward. The further back you go, the more momentum you have."

"If we can open up and look at it with the eyes of love and compassion, we're in a much lighter position going forward."

"Life didn't 'happen to you'—you lived it. And every bit of it widened you, made you wiser, deeper, lovelier than before."

"The heroine doesn't go from A to B in a straight line. She meets goblins. She helps strangers. That's what makes the story worth telling."

Links & Resources Mentioned:

• My Brilliant Year Life Goals Workbook: leoniedawson.com/workbooks
• My Brilliant Year Business Goals Workbook: leoniedawson.com/workbooks
• Join the Academy for the 2026 Planning Retreat recording
• Free Facebook Group: Leonie Dawson's Goals Workbooks, Courses & Academy
• Podcast episode with Claire Wood on Money Mindset

Ready to Do the Work?

Grab your My Brilliant Year workbook (or a journal and a candle) and carve out time this week to review 2025. Look for the wisdom gems. Celebrate what worked. Learn from what didn't. And step into 2026 lighter, wiser, and more empowered than ever before.

Your year—no matter how messy—deserves to be honoured. Let's do this together.

#WomenEntrepreneurs #GoalSetting #BusinessPlanning #ConsciousEntrepreneurship #ADHDEntrepreneur #FemaleFounded #HolisticBusiness #BoundariesInBusiness #WomenInLeadership #YearEndReview #2026goals #GoalSetting #YearInReview #WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #PersonalDevelopment #SoulfulBusiness #GoalsWorkbook #IntentionalLiving #HeroinesJourney

Gorgeous humans!

This week I'm having the MOST delicious chat with my mate Jana Kingsford — author of Big Dreams (with eight more books in the works!) and the creator of the Beliefetics Method.

Jana's one of those humans who actually DID the thing most people dream about but never do. She was stuck in the morning school run traffic, feeling like she couldn't do another 15 years of this… and went home and asked her husband if they could sell the house, buy a caravan, homeschool the kids and travel Australia full-time.

His response? "I'm keen."

That was the beginning of four laps of Australia, homeschooling three kids on the road, live streaming from cafe corners and literal trees, and building a million-dollar business from a caravan that didn't even have a toilet or shower!!!

We'll cover:

✨ The exact moment Jana knew her life had to change (driving home from school drop-off, crying kid, morning traffic, the works)

✨ The reality of selling everything in 3 months and hitting the road

✨ Homeschooling truth bombs: from distance ed panic to shutting the laptop because we're literally here

✨ Why both her daughters are now thriving at uni after years of unschooling

✨ Her 13-year-old son who taught himself everything from hyperfixations (unschooling magic!)

✨ The morning routine that made it possible

✨ How that one belief shift took her from $1K to $11K months in 5 months (and that was over 10 years ago!)

✨ Why manifesting "big dreams you can't buy" is completely different to manifesting parking spots

✨ The seven stages of manifesting and why advice that works in stage one will sabotage you in stage seven

This ep is for you if:

💫 You're stuck in "going through the motions" energy and know something's gotta give

💫 You dream of more freedom but think it's not realistic with kids/mortgage/all the things

💫 You've manifested success before but feel weirdly resistant to going bigger again

💫 You're sick of vanilla manifestation advice that doesn't address the messy middle bits

💫 You want to understand the ACTUAL pattern of how big dreams unfold (not just the highlight reel)

💫 You're wondering if you're brave enough to do the thing you keep dreaming about

About Jana

Jana Kingsford is the author of Big Dreams and is currently writing EIGHT more books (taking all her courses and turning them into books like the legend she is). She's the creator of the Beliefetics Method for subconscious reprogramming, and has spent 10+ years helping entrepreneurs recognize patterns in their dream-building journeys. She traveled Australia four times in a caravan, homeschooled three kids on the road, hit multiple 6 and 7-figure milestones while living nomadically, and believes the best dreams are pilgrimages, not purchases. She now lives her best writer's life by the river.

Connect with Jana:
Instagram: @janakingsford

#manifestation #bigdreams #believeaddict #homeschooling #caravanlife #travelaustralia #nomadic #freedomlifestyle #unschooling #entrepreneurlife #onlinebusiness #subconsciousprogramming #millionairemindset #femaleentrepreneur #digitalnomad #6figurebusiness #7figurebusiness #creativebusiness #spiritualbusiness #manifestingmethods #abundancemindset #locationindependent #businessfreedom #consciousentrepreneur #australianlife #sunshinecoast #noosa #travelschooling #homeschoolaustralia

Have you been meaning to review your business expenses but keep putting it off? This episode will give you the dopamine hit AND the accountability you need to finally tackle this money-saving goldmine.

Leonie just completed her six-monthly expense challenge and uncovered $28,000 in annual savings—and she's not done yet. From discovering her email provider was charging her $18,000/year to finding $3,000 in hidden bank fees, this brutally honest conversation reveals exactly where your business money is probably leaking right now.

💰 The exact tools and spreadsheets Leonie uses for her expense audits (available in the Academy)

📧 Why her $1,470/month email bill became the final straw (and how she's fixing it)

🏦 The credit card switch that will save $3,000 annually in international transaction fees

🔧 Which Google Workspace features can replace your paid subscriptions RIGHT NOW

📱 The sneaky subscription trap hiding in your app store

💡 The "cancel account" trick that gets you 50% off or two months free

This episode is perfect for you if:

✨ You've been avoiding your expense audit (we see you!)

✨ You're paying for software you forgot you had

✨ Your subscriptions have crept up month by month

✨ You're ready for serious spring cleaning in your business finances

✨ You want to redirect that money to savings, donations, or new projects

Profit margin is king. Revenue minus expenses equals the money you can actually use to grow, give, and build security. Every dollar saved in unnecessary expenses is a dollar you can redirect to what actually matters in your business and life.

As Leonie says: "Nobody gives as much of a fuck about expenses as the business owner." This is YOUR money, and taking back control of where it goes is one of the most empowering things you can do.

This episode is your permission slip to spend time on this "CEO task" that actually MAKES you money. Grab an enormous vat of herbal tea, open up your bank statements, and let's do this together.

Don't forget to press the thumbs up if this episode helped you, and tag us when you discover your own expense audit wins!

#BusinessExpenses #SmallBusinessFinance #OnlineBusiness #ProfitMargin #BusinessSavings #SubscriptionAudit #CEOTips #BusinessStrategy #FinancialFreedom #WomenInBusiness #OnlineBusinessOwner #ExpenseReduction #BusinessGrowth #CreativeEntrepreneur #SpiritualBusiness #BusinessPodcast #MoneyMindset #FinancialWellness #BusinessEfficiency #SolopreneurLife #FemaleFounders #BusinessOptimization

What happens when a colourful, hand-illustrated goals workbook accidentally goes viral? In this episode, Leonie shares the wild, unfiltered story behind the globally loved Goals Workbooks — used by over half a million people and generating over a million dollars in revenue.

From a $9 backyard PDF to hitting #1 and #3 on Amazon Australia at the same time, this is the real journey: the magic, the meltdowns, the missing dates, the horse posters, “Operation Rescue,” print runs gone rogue, and the moment Leonie realised she never wanted to run a big product-based business again.

If you’re an online business woman, planner lover, or goal-setting girly, this is your up-close peek at what scaling a physical product REALLY takes — and why simplicity, sustainability and sanity matter more than spirals and stickers.

What we cover:

• How a homemade PDF became a million-dollar global movement

• The viral moment on Twitter that changed everything

• Coaches, workshops + the yearly ritual the workbooks created

• Why the workbooks are unapologetically colourful, magical + for women

• The messy truth behind printing 80,000+ products and shipping worldwide

• Distribution disasters, held-hostage stock + “Operation Rescue”

• The infamous planner missing January 1

• When customers received a giant horse poster (or a memorial plaque) instead

• Burnout, illness + why Leonie simplified her business model

• The Workbook Charity Program that has served 250,000+ people

• The 1% goal-setting rule and why writing goals down actually works

Timestamps:

00:00 – The accidental workbook empire

How a $9 PDF became a global bestseller.

03:19 – Why Leonie created her own planner

No cute, holistic, magical goal-setting tools existed — so she made one.

04:17 – The viral launch

1,000+ sales in two weeks and the start of a worldwide movement.

06:46 – How the workbook community grew

Bulk orders, workshops, and annual planning traditions.

07:48 – The workbook vibe

Maximalist, rainbow, unicorn energy — and why it’s not for the “beige girly” crowd.

11:52 – Expanding to a full product line

Life + biz workbooks, planners, diaries, posters + pads.

13:31 – The huge print runs

$450k+ in printing, 100+ countries, custom shipping systems, and endless logistics.

18:47 – When the US distribution house stopped shipping

Thousands of Christmas orders stuck. No answers. Rising panic.

20:52 – Operation Rescue

A contractor drives across the US in snowmageddon to retrieve pallets after extortion-level “release fees.”

26:59 – Running the business during rainforest blackouts

No power, no reception, and answering thousands of customer emails from the car.

28:43 – The missing-January-1 disaster

The planner misprint that still haunts Leonie and Tam.

35:49 – The Lulu era: horse posters + memorial plaques

A 10% error rate and brand chaos — the final straw.

43:19 – Choosing sustainability over scale

Why Leonie walked away from the old model to preserve her health and joy.

46:20 – The charity program

How 250,000+ people in floods, cancer treatment, prisons and low-income communities have used the workbooks.

49:00 – The 1% rule of goal-setting

Why writing and reviewing your goals puts you in the highest-achieving category of all.

51:20 – Get the 2026 Goals Workbooks

Digital versions ($9.95) or printed editions on Amazon worldwide.

#goalsetting #goalsworkbook #plannergirl #plannercommunity #onlinebusiness #womeninbusiness #creativeentrepreneur #neurodivergententrepreneur #annualplanning #leoniedawson

What happens when a young woman survives stage 4 cancer, lives off-grid in a shipping container, and then decides to run her entire business while traveling the world? You get the wisdom, grace, and gentle magic that is my friend Amanda Rootsey.

In this soul-nourishing conversation, Mandy (affectionately known as "Second Mother" to my kids) shares how she built a thriving online business that serves teen girls globally while traveling full-time with her husband. We dive deep into what it really means to build a gentle, sustainable business that nourishes you instead of depleting you—and why you absolutely don't need to work 80-hour weeks to make it work.

From her cancer journey that changed everything, to discovering how different cities draw out different parts of your identity, to accidentally winning board games while being the nicest person in the room—this conversation is a masterclass in living intentionally, working gently, and creating a business that actually feels good.

✨ How surviving stage 4 cancer at 24 led Mandy to create her dream business mentoring teens

✨ The research-backed reason why every teen needs supportive adults beyond their parents

✨ Why your business rituals might need to shift based on where you're physically located

✨ How to run a successful online business while traveling full-time (and the fears that came up)

✨ The gentle business collective model and why treating yourself like a therapist for your business actually works

✨ Why most teens just want adults to LISTEN, not teach or fix them

✨ The magic of letting different places draw out different aspects of your identity

✨ Why business class travel isn't a luxury—it's a retirement planning essential

About Mandy

Amanda Rootsey is a teen mentor, author of Shine From Within, and the founder of a global youth mentor training program that has reached 30+ countries. After surviving stage 4 cancer in her mid-twenties, Mandy created a business dedicated to helping teens feel heard, supported, and empowered. She now runs her entire business online while traveling the world full-time with her hpartner Davey, proving that you can build massive impact with gentle, sustainable business practices.

📚 Book: Shine From Within by Mandy Routsey📚 Book: Susan Branch's England travel memoir (handwritten and illustrated)📚 Book: Retire Life Ready by James Wrigley🎙️ Podcast: Youth Mentor Podcast

Website: amandarootsey.com.auInstagram: @amandarootseySubstack: UntetheredTeen Program: Shine From Within Academy

#GentleBusiness #LocationIndependent #DigitalNomad #OnlineBusiness #TeenMentor #YouthMentorship #SustainableBusiness #AustralianBusinessWomen #WomenInBusiness #TravelAndWork #BusinessWhileTraveling #SlowBusiness #ConsciousEntrepreneur #MindfulBusiness #BusinessWithHeart #WorkLifeIntegration #RemoteWork #EntrepreneurLife #BusinessMastermind #AussieEntrepreneurs #SunshineCoastBusiness #BrisbaneBusiness #CancerSurvivor #SaturnReturn #IntentionalLiving #VeganTravel #BusinessClass #RetirementPlanning #OnlineAcademy #TeenGirls #Parenting #DigitalNomadLife #Laptoplifestyle

When two business buddies discover they were born in the same tiny Australian town (population 3,000!), you know the conversation is going to be gold. In this episode, I sit down with accountant-turned-money-coach Clare Wood for a hilarious and deeply practical chat about profit, weekly money dates, and why being the "head Nicole" in your friend group might be costing you more than you think.

Clare shares how she went from having panic attacks before speaking in public to confidently presenting on stage (handcuffs included!), and why she believes most creatives are playing ostrich with their business finances. We're getting real about profit margins, the "death box" every couple needs, and why spending an hour every Friday talking money with your partner is actually the sexiest thing you can do.

Fair warning: This episode contains references to ancestors dry-humping behind pubs, horny bridesmaid energy, and spreadsheet orgasms. You've been warned. 😉

Key Takeaways:

✨ Why looking away from your numbers won't make them better (and could land you in serious trouble with the tax office)

✨ The exact weekly and monthly money rituals that transformed Clare's business and personal finances

✨ How to overcome public speaking phobia through exposure therapy (spoiler: you just have to do it again and again)

✨ The "death box" or "fearless folder" system that could save your family thousands of dollars and immense stress

✨ Why your daily coffee isn't the problem - it's your mortgage rate and insurance policies

✨ How to start investing with just $10 a week

✨ The power of being intentional about profit instead of just chasing revenue

00:30 - How Clare and I discovered we're basically cousins

05:45 - The hilarious story of how Clare initially didn't want me on her podcast

12:20 - From panic attacks to confident speaker: Clare's public speaking journey

18:15 - The "head Nicole" phenomenon and why you need to stop organizing everything

24:30 - Why most business owners are making money but not profit

29:45 - The weekly money date ritual that changed everything

35:10 - Creating your "death box" - the morbid but essential folder every family needs

42:20 - How to make money meetings fun (yes, really!)

47:00 - Starting your wealth journey with just $10

Quotable moments:

"If you're running a business, you can't ignore your numbers. I've worked with business owners making over a million dollars a year who are literally not even making a profit."

"Don't get hung up on cutting back on your daily coffee. If you're not getting the best interest rate on your mortgage or you're paying too much insurance, you're literally losing way more than your cup of coffee."

"Everything that I've created in my life once seemed impossible. You just take one step forward, one step closer."

Homework

Set up a weekly money meeting for yourself. Make it enjoyable - go to your favourite café, light a candle, sit by the beach. Start with just 30 minutes reviewing your profit and loss, checking your bank balance, and planning ahead. Make it a ritual you actually look forward to.

About Clare Wood

Clare Wood is a CPA, money coach, and the author of Intentional Profit. She's on a mission to help business owners get comfortable with their numbers and build genuinely profitable businesses. Despite describing herself as a "dorky accountant," Clare brings infectious enthusiasm and practical wisdom to money conversations, making finance feel accessible and even fun.

Website: clarewood.comInstagram: @clare_wood_coachBook: Intentional Profit by Clare Wood

#MoneyMindset #ProfitFirst #BusinessFinance #AustralianBusinessWomen #OnlineBusiness #FinancialLiteracy #WomenInBusiness #MoneyCoach #EntrepreneurLife #BusinessProfitability #FinancialFreedom #MoneyGoals #AussieEntrepreneurs #CreativeBusiness #MoneyManagement #CashFlowManagement #WealthBuilding #CanberraBusiness #BusinessMastermind

After 20 years in business, I hit a wall. I was jaded, uninspired, planning to retire at 45, and spending 600 hours playing Stardew Valley to escape. Something had to change.

In this deeply personal episode, I share the transformative journey that brought me back to life - from resolving primitive reflexes that expanded my nervous system capacity, to discovering the healing power of forgiveness, to reclaiming the intuitive healer I'd lost along the way.

This isn't your typical business growth story. This is about doing the inner work that makes the outer work possible.

Bonus:

See Birthday Boy Shosta's Special Photo here!

What You'll Learn:

• [00:00:00] Introduction: Recognizing when you've lost your spark
• [00:10:00] The planning app addiction cycle and why control feels comforting
• [00:16:00] The turning point: Discouragement needs courage, disheartment needs heart
• [00:21:00] Why I kept a "dead to me" list—and how forgiveness changed everything
• [00:33:00] Breath work: Expanding nervous system capacity beyond just "doing less"
• [00:38:00] GAME CHANGER: Unresolved primitive reflexes and neurodivergence
• [00:50:00] Going from non-verbal after social events to doing 4-hour coaching calls
• [00:56:00] Re-remembering my intuitive, healer self after years of survival mode
• [01:06:00] The reality of postnatal depression and neurodivergent motherhood
• [01:13:00] Why self-care isn't selfish—it's how you fill your well
• [01:15:00] Healing from being trolled and removing the invisibility cloak
• [01:22:00] The shadow side of fame: When strangers feel entitled to abuse you
• [01:31:00] Learning to hold the duality: Success comes with blessings AND challenges
• [01:39:00] Embracing experiments over perfection in your business
• [01:44:00] Growing beyond black and white thinking (hardest lesson ever)
• [01:51:00] Being in right relationship with clients—no guru energy
• [01:56:00] The Persephone cycle: Descending to the underworld and rising again

Key Takeaways:

✨ Your nervous system capacity isn't fixed—you can actually expand it through breath work and resolving primitive reflexes (especially crucial for neurodivergent entrepreneurs)

✨ Forgiveness isn't about inviting people back into your life—it's about releasing the weight of grudges that armor your heart

✨ The inner work isn't separate from the outer work—unresolved trauma and limiting beliefs are the boulders blocking your business growth

✨ You can be magnetic AND polarizing—dimming your light to avoid criticism serves no one

Resources Mentioned:

• David Elliott's breath work meditations
• Dr. Sharon Williams, Chiropractor (Canberra) for primitive reflex work
• Gretchen Rubin's Four Tendencies
• Human Design (1-3 and 3-6 profiles)

If you're feeling burnt out, uninspired, or like you've lost your creative spark, this episode is your permission slip to do the deep inner work that changes everything.

#PodcastEpisode #InnerWork #Burnout #NeurodivergentEntrepreneur #BusinessGrowth #HealingJourney #PrimitiveReflexes #BreathWork #Forgiveness #OnlineBusiness #WomenInBusiness #EntrepreneurMindset #SelfDevelopment #PersonalGrowth #AutismInBusiness #ADHDEntrepreneur #NervousSystemHealing #TraumaHealing #BusinessCoaching #SpiritualEntrepreneur #CreativeEntrepreneur #BurnoutRecovery #MentalHealthMatters #SelfCare #Authenticity #Visibility #WomenEntrepreneurs #OnlineBusinessOwner #MindsetWork

Subscribe & Review: If this episode resonated with you, please subscribe and leave a 5-star review—it helps other women find these conversations when they need them most. Share this with someone who needs permission to prioritize their inner work. 💫

Not every season of business needs a coach—and some “must-hire” advice is straight-up nonsense. In this fiery, funny, double-blunt chat, Leonie and Tam unpack when coaching is actually worth it, the red flags to avoid, and smarter (often cheaper) alternatives that get real results—especially for neurodivergent, values-driven women running online businesses.

Who it’s for: Online business women who want strategic growth without guru-worship, bro marketing, or 70-hour weeks.

Top Takeaways

• “Should I hire a coach?” isn’t the first question. Start with: What problem am I solving right now? Accountability? Systems? Marketing? ADHD-friendly productivity?

• Pick by fit, not hype. Know your learning style (step-by-step system vs. options menu; strategy vs. energetics—or a blend).

• Cost ≠ ROI. A $50k package when you’re under $100k revenue is rarely wise. Do the math, not the mantra.

• Don’t stack mentors you can’t implement. Learning ≠ doing. Implementation wins.

• Vet for longevity, ethics, and lifestyle match. Can you (and do you want to) run your business the way they run theirs?

• Be a powerful mentee. Keep sovereignty. You own decisions, actions, and results.

Red Flags (Buyer Beware)

• Meteoric “8-figure in 2 years” with zero long-term track record.

• Follower spikes that smell like bots.

• Income claims without ad spend transparency.

• One-true-way formulas that punish deviation.

• Values misalignment (politics/ethics you can’t stomach).

• Hustle-glorification incompatible with your life, health, or spoons.

Smart Alternatives to Long Coaching Containers

• Body doubling/accountability rooms for execution.

• VIP Day / “Done in a Day” for systems or a 6-month plan.

• Low-stakes test drive: a book, short course, or workshop before going deep.

Timestamped Guide

• 00:00 — Welcome back! Why this episode might surprise you.

• 01:12 — The real first question: do you need a coach—or something else?

• 03:05 — Picking style: accountability buddy, productivity, ADHD, intuitive + strategy, or “menu of options.”

• 06:18 — Tam’s calendar kryptonite: when “just go do it” isn’t helpful (and what to ask for instead).

• 09:40 — Body doubling > procrastination: simple ways to get sh*t done.

• 11:02 — Spectrum check: manifest girlies ↔ pure strategy (and how to choose).

• 14:30 — VIP Days & Website-In-A-Day: fast, focused outcomes without a 6-month saga.

• 16:15 — Time cost reality: hours to watch, think, and implement—do you have them?

• 18:04 — Money talk: when big-ticket coaching is a bad investment.

• 20:32 — The “3 masterminds at once” myth—and why implementation capacity is the limiter.

• 23:10 — Sunk-cost honesty: permission to stop when the fit is wrong (and forgive yourself).

• 25:26 — Due diligence: longevity, follower audits, income claims, and ad spend.

• 28:05 — Vibe & values: try a low-cost offer first; check ethics before you commit.

• 30:48 — Lifestyle fit matters: rejecting 5:30am–10pm hustle culture (spoons, parenting, health).

• 33:12 — How to be a powerful mentee: sovereignty, responsibility, and doing the work.

• 35:20 — Don’t pedestal your coach: keep what works, discard the rest.

• 37:45 — The sales-page mistake: why a “video + buy button” flopped (missing funnel context).

• 40:11 — Balance inner vs outer work: keep learning to ~10–20% of your week.

• 42:05 — Right relationship as a coach: no gurus, no dependence—just partnership.

• 44:00 — Wrap + how to share your “good mentee” growth edges.

If this helped, rate 5★ and send it to a business bestie who’s coach-curious but hype-hunted. Got topic requests? Email support@leoniedawson.com.

#WomenInBusiness #OnlineBusiness #BusinessCoach #Mastermind #ADHDBusiness #NeurodivergentEntrepreneurs #Productivity #BodyDoubling #EthicalMarketing #FeministBusiness #ValuesBasedBusiness #SpoonieBusiness #CreativeEntrepreneur #AustralianBusiness #ImplementationOverInspiration

Join us as we unpack Narcissistic Personality Disorder (NPD)—how it shows up in friendships, family, and work; why bright, empathetic, often neurodivergent women are prime targets; and what to do to protect your mental, emotional, and energetic safety. We demystify tactics like love bombing, intermittent reinforcement, and image management, and share practical next steps: clear boundaries, low/no contact, therapy, education, and safety-first planning. If you’re a woman i navigating confusing, drama-heavy dynamics, this episode is for you.

Timestamps

• 00:01 – Why this episode: How hearing others’ stories helped Leonie name narcissistic abuse.

• 02:00 – Leonie’s wake-up moment: “Google ‘selfish asshole’” → NPD checklist; instant clarity and exit.

• 04:30 – Patterns you might miss: Charisma, “spiritual genius,” pedestal dynamics, your confidence collapsing.

• 06:30 – Tam’s experience: High baseline stress, isolation, autoimmune flare, and “everyone else thinks they’re wonderful.”

• 09:40 – Classic tactics: Love bombing, attention withdrawal, intermittent rewards (why it’s addictive).

• 11:45 – The cyclone effect: Drama, serving their needs, why you start believing you’re the problem.

• 13:30 – Public angel, private harm: The benevolent narcissist and image management.

• 16:30 – The gaslight scripts: “You’re the only one I have issues with.” “You’ve always been troubled.”

• 18:30 – Sanity checks: Getting clinically assessed (twice!); how real friends/healthy bonds feel.

• 20:15 – ND women are targets: ASD/ADHD overlap vs NPD; the crucial difference is internal experience and harm.

• 24:30 – What NPD is (clinical frame): Grandiosity + low empathy; managed vs unmanaged behavior under stress.

• 26:50 – Your priority: You can’t fix them. Protect yourself; consider low/no contact; get support.

• 31:20 – Boundaries in practice: Conditional low contact; being the adult; conserving energy.

• 34:40 – “Selfish” smear: Why choosing yourself feels wrong—and why it’s necessary and not narcissistic.

• 39:10 – Resources that help: Education, therapy, crisis support; “Will I Ever Be Good Enough?” (Karyl McBride); Ask Izzy (AU); Lifeline.

• 41:45 – Closing: Awareness ≠ doom—awareness = immunity and choice.

Join global best-selling author Leonie Dawson and creativity coach Tamara Protassow as they share practical, compassionate strategies to grow your business during an economic downturn. You’ll learn how to replace “coasting” with real marketing, rebuild profit margins, set healthy prices, regulate your nervous system to make better decisions, and protect future you with retirement contributions. Perfect for women entrepreneurs who want resilient, values-aligned growth—without burnout.

Timestamps

• 00:00 – Why this matters now: Selling feels harder; downturns are normal in business cycles.

• 02:30 – Seasons analogy: Harvest vs. fallow; post-COVID cash surge and the inevitable reset.

• 05:00 – Coasting vs. marketing: When foot traffic dries up, you need a list, newsletters, and consistent outreach.

• 07:30 – Skill stacking: Double down on marketing + copywriting (“Adweek Copywriting Handbook” shout-out); use Leonie’s Sales Star and Big Money, Big Impact.

• 11:00 – Competitor advantage: Many will pause or exit—your consistent skills + nurture engine become your edge.

• 13:00 – Shame + survival brain: Money threat triggers dysregulation; use breathwork, nature, therapy, screen-free time to think clearly.

• 17:30 – Boundaries with media/doomscrolling: Reclaim attention; act where you have control.

• 20:00 – “New normal” myth: Revenue isn’t a straight line—expect bursts and plateaus; design for resilience, not ego.

• 24:00 – Profit first: Audit expenses, simplify ops, cut low-margin offers, raise prices when capacity or costs demand it.

• 28:00 – Cash runway: In upturns, build savings for payroll, tax, and ops; keep marketing while the sun shines.

• 31:00 – Retirement (superannuation): Even as a sole trader, contribute regularly; small amounts compound over time.

• 35:00 – Closing: We’re built for this—skill up, regulate, and take the next right action.

If this helped, follow the podcast and leave a 5-star review—it helps this work reach more creative women who refuse to be average.Ready to get practical? Do one thing today:

1. send a value-packed email to your list, or
2. review your pricing & profit margins, or
3. set up/boost your retirement contribution (future-you says thanks).

Want more step-by-steps? Explore Sales Star and Big Money, Big Impact inside the Academy at leoniedawson.com/academy—then tell me what you actioned this week.

In this candid and sticky episode, award-winning Australian entrepreneur Leonie Dawson and her longtime friend and co-worker Tamara Protassow dive into the messy, magical, and sometimes disastrous topic of hiring friends or family in your business.

With warmth, wit, and brutal honesty, they unpack personal stories, hard-earned lessons, and emotional truths about power dynamics, communication breakdowns, and the rare circumstances where it can actually work.

Timestamps:

• 00:00 – Introduction: Leonie sets the scene and introduces the question that divides entrepreneurs: should you ever hire your friends or family?

• 01:00 – Meet Tam: Tam shares her journey as a creativity coach and long-time collaborator in Leonie’s world.

• 03:00 – How Leonie & Tam met: The fateful tea meetup that led to years of collaboration (and some chaotic planner adventures).

• 07:00 – The Big Question: “Should you hire friends or family?” Leonie’s immediate and emphatic answer: “Absolutely not.”

• 09:00 – When it all goes wrong: Leonie shares stories of heartbreak, lost friendships, and the painful lessons that followed.

• 10:30 – Why it fails: The duo explores misaligned expectations, power dynamics, blurred boundaries, and emotional baggage.

• 17:00 – Tam’s insider view: How Tam separates roles, keeps boundaries clean, and treats employment as a privilege rather than a power play.

• 22:00 – How Leonie makes it work now: Clear communication, explicit agreements, and exit plans keep friendships intact.

• 26:00 – The emotional cost: Why mixing love, money, and work can trigger every wound you’ve ever had.

• 30:00 – The rare exceptions: Brene Brown and Denise Duffield-Thomas—proof it can work, but only with deep self-awareness and constant effort.

• 34:00 – Closing reflections: Leonie’s gratitude for the lessons learned and the friendships that survived the fire.

Loved this episode?

If you’re a creative woman building a business that feels good — and want more real, no-BS conversations about boundaries, leadership, and soulful success — make sure you hit follow/subscribe wherever you listen.

Share this episode with a biz friend who’s considering hiring her bestie (save her the heartbreak!), and leave us a 5-star review — it helps us reach more wild-hearted entrepreneurs just like you.

For more behind-the-scenes and business wisdom, visit www.leoniedawson.com 💖

Join me & Daire Paddy as we deep dive into what we've read and watched, loved and tolerated over the last month! SUCH FUN! It's like Booktok... but Book...pod?

Go stalk Daire over at:

https://dairepaddy.com/

Meet my brilliant and magical friend Katie Chappell.

She's an illustrator who has created a 7 figure creative business... completely obliterating the Starving Artist Myth.

Learn how she got started and kept going and growing.

You'll also discover:

• why Katie and I like to discuss bowel movements in escalators
• where I rank in her friendship scale
• and other things that have nothing to do with me.

You can find Katie's cool shiz here:

⁠https://www.instagram.com/katiedraws⁠

⁠https://www.katiechappell.com/⁠

⁠https://www.thegoodshipillustration.com/

Meet my brilliant and magical friend Katie Chappell.

She's an illustrator who has created a 7 figure creative business... completely obliterating the Starving Artist Myth.

Learn how she got started and kept going and growing.

You'll also discover:

• why Katie and I like to discuss bowel movements in escalators
• where I rank in her friendship scale
• and other things that have nothing to do with me.

You can find Katie's cool shiz here:

https://www.instagram.com/katiedraws

https://www.katiechappell.com/

https://www.thegoodshipillustration.com/

A profound meditation I taught clients to help them connect with the spirit of their business & find out what their next right steps are...

Palms and back sweaty, I offer you one of my most vulnerable shares yet. My keynote speech at the 2025 Ausmumpreneur National Conference.

What if your business isn’t just a hustle… but the greatest spiritual quest of your life? 🌈✨

This talk is my heart cracked wide open — the mistakes, the miracles, the burnout + the re-enchantment.

👉 Come watch. The best is yet to come.

My journey speaking at Ausmumpreneur National Conference... and all the tears shed along the way.

Let's do an intensive deep dive into my June launch month... exactly what I did, offered, how much I earned & what I learned along the way!

Get all the ep details:

https://www.leoniedawson.com/211ep

I've been on a deep healing journey... here's all the juicy goss how.

All the details and gossip from the peer mastermind retreat I just went to on the Gold Coast with 11 of my biz besties!

To check out the photos and grab the free DIY Retreat workbook, head to www.leoniedawson.com/209

Find out more about my upcoming Momentum Mastermind at www.leoniedawson.com/momentum

My treasures,

Do I have a juicy, magic-filled episode for you today! Recently, I ran a free hour-long masterclass called Creative Magic—and as part of it, I guided gorgeous souls through a 15-minute meditation to connect with their creative spirit. And let me tell you… it was potent.

So potent, in fact, that I just had to share it with you here on the poddy! Yayyyyy!

May it be of HUGE service to you and your creative journey. Plus, I’ve been in a total creation frenzy lately, making ALL THE THINGS, and I can’t wait to tell you more. But first, let’s dive in!

https://leoniedawson.com/creative-magic-meditation

My brilliant dreamers,

I have something extra potent for you today! Back in January, I ran a free 3-day masterclass called 2025 Dream Quest—and let me tell you, it was an absolute powerhouse of clarity, intention, and creative fire 🔥.

If you’re ready to make the rest of 2025 your most aligned, soul-nourishing, and abundant year yet, this episode is for YOU!

In 2025 Dream Quest, we dove deep into:

✨ Clarifying Your Dreams & Goals – Because you can’t create magic if you don’t know what you want! We got crystal clear on what our hearts truly desire for 2025.
✨ Releasing Blocks & Old Energy – We cleared out the gunk, the doubts, and the stuckness that holds us back so we can move forward with power and ease.
✨ Vision Mapping for the Year Ahead – We brought those dreams into reality with a roadmap designed for joy, success, and alignment.

The full masterclass is now exclusively inside the Academy, BUT I had to share one of the most potent parts with you: the Dream Quest Meditation. It was so powerful, so deeply moving, that I couldn’t keep it all to myself.

So today, I’m gifting it to you!

I don't want you to miss anymore juicy free masterclasses, behind-the-scenes magic, and all the goodness I shower upon my peeps! Hop on my mailing list at leoniedawson.com for more freebies, sweary updates, and more galore!

Enjoyyyyyyyy!!!

https://leoniedawson.com/dream-quest-meditation/

Join Leonie as she takes you on the journey of 1600km across Australia to move her family back to Canberra.

Find all the photos at:

www.leoniedawson.com/roadtrip25

Free workshop from award-winning entrepreneur, Leonie Dawson!

Imposter Syndrome and Systemic Oppression

• How to overcome imposter syndrome
• The impact of learning from diverse voices

"Mediocre White Man Mentality"

• Crystal Clear Communication and Making Connections

Selling with integrity and heart

Building Relationships and Collaborations

Selling from the Heart and the Brown Paper Envelope Analogy

Importance of Copywriting in Marketing

Benefits of Brilliant Biz and Life Academy

Having a Global Audience and Implementing Learning

• The importance of implementing what is learned
• Building Supportive Relationships in Leonie's Community

Free workshop from award-winning entrepreneur, Leonie Dawson!

Imposter Syndrome and Systemic Oppression

• How to overcome imposter syndrome
• The impact of learning from diverse voices

"Mediocre White Man Mentality"

• Crystal Clear Communication and Making Connections

Selling with integrity and heart

Building Relationships and Collaborations

Selling from the Heart and the Brown Paper Envelope Analogy

Importance of Copywriting in Marketing

Benefits of Brilliant Biz and Life Academy

Having a Global Audience and Implementing Learning

• The importance of implementing what is learned
• Building Supportive Relationships in Leonie's Community

Join me as I recap my deeply transformative experience at the Heart Centred Business Conference.

My loves,

Today, I want to share with you a message from the angels, as I hear them. Take a deep breath and enjoy.

Q&A With A Self-Made Multi-Millionaire Creative!

Here are the links mentioned:

https://tinyurl.com/inspirationleonie - freebie library sign up

https://ldi-academy.s3.us-west-2.amazonaws.com/homeschooling/Homeschooling+-+Leonie+Dawson.pdf - homeschooling ebook (now also in freebie library)

https://leoniedawson.com/notes-on-becoming-a-homeschooling-mama/

https://leoniedawson.com/how-do-i-homeschool-run-businesses-at-the-same-time/

https://leoniedawson.com/corona-homeschooling/

https://leoniedawson.com/how-i-record-keep-for-homeschooling/

Q&A With A Self-Made Multi-Millionaire Creative!

Here are the links mentioned:

⁠https://tinyurl.com/inspirationleonie⁠ - freebie library sign up

⁠https://ldi-academy.s3.us-west-2.amazonaws.com/homeschooling/Homeschooling+-+Leonie+Dawson.pdf⁠ - homeschooling ebook (now also in freebie library)

⁠https://leoniedawson.com/notes-on-becoming-a-homeschooling-mama/⁠

⁠https://leoniedawson.com/how-do-i-homeschool-run-businesses-at-the-same-time/⁠

⁠https://leoniedawson.com/corona-homeschooling/⁠

⁠https://leoniedawson.com/how-i-record-keep-for-homeschooling/⁠