The Kajabiverse – Details, episodes & analysis

You’re listening to the Kajabiverse podcast and this month I’m chatting with the one and only joyful contrarian, Kimi Brown. Kimi is an online business strategist and also my partner in crime for The Heart-Centered Apprentice, where we help Kajabi enthusiasts turn their passions and skills into amazing businesses!   

In today’s episode, we’re chatting about the use of discovery calls in your business – what they are, why you need them, and how to get the most from them. 

Word of warning: I was drinking a giant G&T as I recorded this episode, so it’s probably a bit more “lively” than most! 

Highlights from this episode:

🎙️ "Personal Attention", the new currency 

🎙️ When & Why to offer Discovery Calls

🎙️ The Calls:Sales Ratio

🎙️ Are they choosing you, or are you choosing THEM? When to say "No!"

🎙️ How to ensure the RIGHT people book calls

Links mentioned in this episode:

Kimi Brown website

The Heart-Centered Apprentice

About the Host:

Hello! I’m Meg Burrage, a Kajabi Coach and Launch Strategist who combines her love of all things Kajabi and Digital Marketing, with family and adventure.

Aussie mum to 3 young kids, married to a grumpy Dutchman, and living in the Netherlands, I leap out of bed every morning to help others achieve the online success, freedom and flexibility that I am so grateful to have in my own life.

In this podcast, we look deep beneath the surface at how some of the most successful Kajabi Heroes, the superheroes if you will, are generating 6 & 7 figures annually and how their strategies can be applied within your online business.

Social Media Links:
Facebook | Instagram

Thanks for Listening!

Thanks so much for listening to our podcast! New episodes are released monthly and we'd love for you to share it with others who you think might benefit.

You’re listening to the Kajabiverse podcast and while today’s episode had planned to be all about "summits", with Krista Miller of Summit in a Box, the discussion took quite a different direction after I learned of Krista's amazing high-ticket application funnel!

If you've been considering an application process for your high-ticket coaching program, this is the episode you want to listen to!

A little about Summit in a Box:
At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet.

Highlights from this episode:

🎙️ From $12 a month to high-ticket offers

🎙️ Hybrid models - live launches + evergreen applications

🎙️ Why the Summit expert launches with Challenges

🎙️ The ultimate lead generator - a 10-part mini-course

🎙️ From $2 a Lead to $9 post-Covid

🎙️ Why only 40% of Accelerator applicants are accepted

🎙️ B2C Summits that exploded! "Crafting anyone?"

Links mentioned in this episode:

Summit in a Box

Summit to Sales Free Training Series

About the Host:

Hello! I’m Meg Burrage, a Kajabi Coach and Launch Strategist who combines her love of all things Kajabi and Digital Marketing, with family and adventure.

Aussie mum to 3 young kids, married to a grumpy Dutchman, and living in the Netherlands, I leap out of bed every morning to help others achieve the online success, freedom and flexibility that I am so grateful to have in my own life.

In this podcast, we look deep beneath the surface at how some of the most successful Kajabi Heroes, the superheroes if you will, are generating 6 & 7 figures annually and how their strategies can be applied within your online business.

Social Media Links:
Facebook | Instagram

Thanks for Listening!

Thanks so much for listening to our podcast! New episodes are released monthly and we'd love for you to share it with others who you think might benefit.

You’re listening to the Kajabiverse podcast and today’s episode is all about Free Multi-Day Live Trainings as a strategy for enrolling into your high-ticket programs. A wonderful alternative to the traditional "Challenge", a Multi-Day Live Training is typically 3 live sessions held over the space of 10 days and then a pause (& waitlist) between the 3rd training and cart opening into your program.

Joining us in today’s episode to tell us all about how she's used this strategy in the last 12 months to bring in 69 students to her high-ticket certification, resulting in revenue of over $280,000!, is the gorgeous Sara Anna Powers ...but I just call her Anna 😉

Highlights from this episode:

🎙️ How a Free Multi-Day Live Training differs from a Challenge

🎙️ The uncomfortable pause between training ending and cart opening (which is a few days!)

🎙️ Why delineation between training and selling is a good thing

🎙️ Maintaining engagement throughout the training

🎙️ What $20,000 in ad spend can do 😲

🎙️ Anna's complicated tech stack...yours doesn't need to be!

🎙️ And Anna's BIG announcement!

Links mentioned in this episode:

https://saraannapowers.com/

A Free Guide to the Business of Copywriting

Anna's Stellar Sales Page Template

About the Host:

Hello! I’m Meg Burrage, a Kajabi Coach and Launch Strategist who combines her love of all things Kajabi and Digital Marketing, with family and adventure.

Aussie mum to 3 young kids, married to a grumpy Dutchman, and living currently on Anguilla in the Caribbean, I leap out of bed every morning to help others achieve the online success, freedom and flexibility that I am so grateful to have in my own life.

In this podcast, we look deep beneath the surface at how some of the most successful Kajabi Heroes, the superheroes if you will, are generating 6 & 7 figures annually and how their strategies can be applied within your online business.

Oh….and if you’d like help in building out any of the funnels and strategies we discuss, be sure to check out Funnel Club!

Social Media Links:
Facebook | Instagram

Thanks for Listening!

Thanks so much for listening to our podcast! New episodes are released monthly and we'd love for you to share it with others who you think might benefit.

You’re listening to the Kajabiverse podcast and today’s episode is all about bypassing traditional free lead magnet strategies, removing freebie seekers from your list, and jumping straight into revenue from Day 1 with Paid-Mini-Workshops.

These are an excellent way to deliver high value at a low price point that prepares students for your bigger offers and a Paid Mini-Workshop can lead into just about anything – courses, memberships, coaching, done-for-you services…

In our last episode, we interviewed Justin & Sarah from Wake Up To Freedom, the experts in the paid mini-workshop space,  and in today's episode, we're recapping the strategy.

I hope you enjoy it! 😍

Social Media Links:
Facebook | Instagram

Thanks for Listening!

Thanks so much for listening to our podcast! New episodes are released monthly and we'd love for you to share it with others who you think might benefit.

You’re listening to the Kajabiverse podcast and today’s episode is all about bypassing traditional free lead magnet strategies, removing freebie seekers from your list, and jumping straight into revenue from Day 1 with Paid-Mini-Workshops.

These are an excellent way to deliver high value at a low price point that prepares students for your bigger offers and a Paid Mini-Workshop can lead into just about anything – courses, memberships, coaching, done-for-you services…

Joining us in today’s episode to tell us all about how you go about it, are 2 people who have literally sold thousands of mini-workshop tickets, generated multiple millions of dollars worth of post-workshop sales, have sold out entire workshop sessions with nothing more than a 2-sentence FB post and less than 1000 followers, and are all about helping other entrepreneurs implement this strategy the simple way!

Let’s welcome to the show, the experts in the field, Sarah & Justin from Wake Up To Freedom!

"If I do a workshop every two months and 10 people show up and two people become clients, that's $24,000 in clients or more. That's AMAZING! I don't need more than 10 people. That's only a 20% conversion rate!"

Highlights from this episode:

🎙️ Why Paid Mini-Workshops make an excellent alternative to free lead magnets and "freebie seekers"

🎙️ The difference between paid mini-workshops and paid webinars

🎙️ The perfect price point for your Paid Mini-Workshop

🎙️ Live versus Evergreen workshops when you're just getting started

🎙️ Why it's a great way to validate your course idea before you create a signature program

🎙️ Why 2 people in your first Mini-Workshop isn't a bad thing!

🎙️ An audience sprint to your first 500 leads

🎙️ Maximizing your social media audience without the need for paid ads

🎙️ Why a support-driven back-end offer can be such a great way to move people into your other paid programs

🎙️ Why giving away the farm in your Paid Mini-Workshop will negatively impact your conversions

Links mentioned in this episode:
https://wakeuptofreedom.com
https://www.wakeuptofreedom.com/magic 

About the Host:

Hello! I’m Meg Burrage, a Kajabi Coach and Launch Strategist who combines her love of all things Kajabi and Digital Marketing, with family and adventure.

Aussie mum to 3 young kids, married to a grumpy Dutchman, and living currently on Anguilla in the Caribbean, I leap out of bed every morning to help others achieve the online success, freedom and flexibility that I am so grateful to have in my own life.

In this podcast, we look deep beneath the surface at how some of the most successful Kajabi Heroes, the superheroes if you will, are generating 6 & 7 figures annually and how their strategies can be applied within your online business.

Oh….and if you’d like help in building out any of the funnels and strategies we discuss, be sure to check out our long list of Kajabi funnel services here!

Social Media Links:
Facebook | Instagram

Thanks for Listening!

Thanks so much for listening to our podcast! New episodes are released monthly and we'd love for you to share it with others who you think might benefit.

Hello! I’m Meg Burrage, a Kajabi Coach and Launch Strategist who combines her love of all things Kajabi and Digital Marketing, with family and adventure.

Aussie mum to 3 young kids, married to a grumpy Dutchman, and living currently on Anguilla in the Caribbean, I leap out of bed every morning to help others achieve the online success, freedom and flexibility that I am so grateful to have in my own life.

In this podcast, we look deep beneath the surface at how some of the most successful Kajabi Heroes, the superheroes if you will, are generating 6 & 7 figures annually and how their strategies can be applied within your online business.

Oh….and if you’d like help in building out any of the funnels and strategies we discuss, be sure to check out our long list of Kajabi funnel services here!

Highlights from this episode:

🎙️ 00:00 A little about your host

🎙️ 02:29 My first failed business

🎙️ 04:52 A life of adventure

🎙️ 06:21 Digital Strategy

🎙️ 09:14 Collaboration

🎙️ 12:07 Collaboration Station Directory

🎙️ 12:53 Funnel Club 

Links mentioned in this episode:

Collaboration Station Directory

Social Media Links:
Facebook | Instagram

Thanks for Listening!

Thanks so much for listening to our podcast! New episodes are released monthly and we'd love for you to share it with others who you think might benefit.

You’re listening to the Kajabiverse podcast and today’s episode will blow your mind as we listen to how Mel (& her husband Ryan), from The Centre of Healing, transferred their live launches to an evergreen model and just had their best month ever with over $200,000 in a SINGLE month!

A little about Mel:
Melissa Hiemann is the Co-Founder of The Centre for Healing.  She has created groundbreaking methods such as Root-Cause Therapy, Trauma-Informed Manifestation Coaching and authored the book The Natural High.  She is a mum to Tommy Brave and her fur baby Skye. 

Highlights from this episode:

🎙️ Building urgency into evergreen funnels

🎙️ Monthly flash sales

🎙️ The free certification that became their evergreen GAME CHANGER

🎙️ Working with your partner (& how to survive it!)

🎙️ Utilizing students for peer support groups

🎙️ The decision to price in AUD

🎙️ Ascension models

Links mentioned in this episode:

Trauma-Informed Certificate for Coaches

The Centre for Healing

About the Host:

Hello! I’m Meg Burrage, a Kajabi Coach and Launch Strategist who combines her love of all things Kajabi and Digital Marketing, with family and adventure.

Aussie mum to 3 young kids, married to a grumpy Dutchman, who now lives in Perth, Australia. I leap out of bed every morning to help others achieve the online success, freedom and flexibility that I am so grateful to have in my own life.

In this podcast, we look deep beneath the surface at how some of the most successful Kajabi Heroes, the superheroes if you will, are generating 6 & 7 figures annually and how their strategies can be applied within your online business.

Oh….and if you’d like help in building out any of the funnels and strategies we discuss, be sure to check out our long list of Kajabi funnel services here!

Social Media Links:
Facebook | Instagram

Thanks for Listening!

Thanks so much for listening to our podcast! New episodes are released monthly and we'd love for you to share it with others who you think might benefit.

You’re listening to the Kajabiverse podcast and today’s episode is a walk down memory lane (for me) as I catch up with my Aussie high-school buddy Lou Glendon, who created a 7-figure online business teaching photography enthusiasts at Click Love Grow.

We talk about the change in landscape since Covid, the impact of smartphone photography, where Lou's ad spend does best and how "community" has been used to keep their clients with them for a lifetime.

A little about Lou:
Louise Glendon is the creator of Click Love Grow, an online photography school designed to help women and mums fall in love with their cameras and take photos they love. 

Started in 2013, Click Love Grow has taught thousands of students all over the world, and has a thriving community of women who’ve gone on to start their own businesses, win international awards, publish books and have their images featured in Vogue! 

Highlights from this episode:

🎙️ How Lou's product suite evolved and why?

🎙️ What worked during Covid and what works now

🎙️ iOS 14 Changes & Return on Ad Spend in the Hobby Space

🎙️ Live Launching versus Evergreen Funnels & Hybrid Models

🎙️ Co-branding Workshops

🎙️ Tiny Offers (SLO) & Seeding Bigger Things

🎙️ Introducing Brand Ambassadors and Head Coaches / Instructors

Links mentioned in this episode:

Click Love Grow

Lou's Free Mini-Course

Lou's $16 Tiny Offer

About the Host:

Hello! I’m Meg Burrage, a Kajabi Coach and Launch Strategist who combines her love of all things Kajabi and Digital Marketing, with family and adventure.

Aussie mum to 3 young kids, married to a grumpy Dutchman, and living in the Netherlands, I leap out of bed every morning to help others achieve the online success, freedom and flexibility that I am so grateful to have in my own life.

In this podcast, we look deep beneath the surface at how some of the most successful Kajabi Heroes, the superheroes if you will, are generating 6 & 7 figures annually and how their strategies can be applied within your online business.

Oh….and if you’d like help in building out any of the funnels and strategies we discuss, be sure to check out our long list of Kajabi funnel services here!

Social Media Links:
Facebook | Instagram

Thanks for Listening!

Thanks so much for listening to our podcast! New episodes are released monthly and we'd love for you to share it with others who you think might benefit.

You’re listening to the Kajabiverse podcast and today’s episode is all about my absolute favourite funnel strategy, LIVE CHALLENGES!

I particularly love this funnel strategy for high ticket offers where you need to be able to create a real relationship and deliver some real transformation during the launch before you make the ask for your paid offer.

I also find that for people who shy away from selling or "pitching", this strategy enables you to do more of gentle "invitation", which works very well with my personality!

Joining us in today’s episode is the man who taught me everything I know about running a challenge! The one and only Zach Spuckler from Not Your Average Membership!

Highlights from this episode:

🎙️ When and why to choose Challenges over Webinars

🎙️ The non-negotiable elements of a challenge

🎙️ Will challenges convert with pre-recorded content?

🎙️ Typical challenge conversions 

🎙️ Re-using challenge content for future launches

🎙️ Free versus Paid Challenges

Links mentioned in this episode:

The Not Your Average Membership

Zach's Challenge Launch Toolkit (a must if you're considering running a challenge!)

Not Your Average Marketer Podcast

About the Host:

Hello! I’m Meg Burrage, a Kajabi Coach and Launch Strategist who combines her love of all things Kajabi and Digital Marketing, with family and adventure.

Aussie mum to 3 young kids, married to a grumpy Dutchman, and living in the Netherlands, I leap out of bed every morning to help others achieve the online success, freedom and flexibility that I am so grateful to have in my own life.

In this podcast, we look deep beneath the surface at how some of the most successful Kajabi Heroes, the superheroes if you will, are generating 6 & 7 figures annually and how their strategies can be applied within your online business.

Oh….and if you’d like help in building out any of the funnels and strategies we discuss, be sure to check out our long list of Kajabi funnel services here!

Social Media Links:
Facebook | Instagram

Thanks for Listening!

Thanks so much for listening to our podcast! New episodes are released monthly and we'd love for you to share it with others who you think might benefit.

You’re listening to the Kajabiverse podcast and today’s episode is all about the attractive funnel strategy of EVERGREEN Webinars! Attractive because who doesn't like the idea of a funnel that converts traffic into course sales for you passively while you're asleep?!

There's a lot to consider though before switching your live launch strategy to evergreen offers, and once you have you need to ensure you have a robust marketing strategy in place to back it up!

Joining us in today’s episode to tell us all about how she uses evergreen webinars to enroll into her signature high-ticket program, Front Row CEO, is the lovely Jen Lehner! 

Highlights from this episode:

🎙️ How to create Evergreen offers that are still full of live support

🎙️ Using a hybrid model of Live & Evergreen to balance out your business revenues

🎙️ Introducing back-end memberships

🎙️ How soon is too soon to convert Live to Evergreen?

🎙️ How to keep costs down on your Evergreen Webinar ads (under $2!)

🎙️ Jen's 90% webinar show-up rate!

🎙️ Making use of Deadline Funnel

🎙️ How many emails is too many? The emotional toll of "unsubscribes"

Links mentioned in this episode:

VA Task List

eBook

Masterclass (Evergreen Webinar)

About the Host:

Hello! I’m Meg Burrage, a Kajabi Coach and Launch Strategist who combines her love of all things Kajabi and Digital Marketing, with family and adventure.

Aussie mum to 3 young kids, married to a grumpy Dutchman, and living in the Netherlands, I leap out of bed every morning to help others achieve the online success, freedom and flexibility that I am so grateful to have in my own life.

In this podcast, we look deep beneath the surface at how some of the most successful Kajabi Heroes, the superheroes if you will, are generating 6 & 7 figures annually and how their strategies can be applied within your online business.

Oh….and if you’d like help in building out any of the funnels and strategies we discuss, be sure to check out our long list of Kajabi funnel services here!

Social Media Links:
Facebook | Instagram

Thanks for Listening!

Thanks so much for listening to our podcast! New episodes are released monthly and we'd love for you to share it with others who you think might benefit.