The Joel Erway Show – Details, episodes & analysis

Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player. 

 If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.

 In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush.

 If you’re curious about how to make low-ticket work, this episode is for you.

Connect with Laurel here:

https://www.laurelportie.com/

http://www.adcoachingfor7.com/

You’ll Discover

How Laurel’s background in television created her unique approach in the ad space [3:59]

A breakdown of Laurel’s funnels [11:00]

What is Power Content? [15:36]

Why Laurel runs top of funnel to cold audiences [17:06]

You don’t necessarily need to write new copy when creating new ads [20:28]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

 Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

 Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Joshua Gavin is known as “The Offer Kid” and the founder of Ad Free Funnels. 

He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today. 

Josh developed a funnel agency in 2020, transitioning from local business marketing to working with coaches and consultants. One of his VSL clients asked him to “build him a Mini Webinar like Joel Erway does.” Josh had no idea what a Mini Webinar was, much less knew about this guy Joel Erway…but he didn’t tell this to his client, and got to work on his research.

He learned about Mini Webinars and Power Offers on the job, and it instantly clicked.

While it seemed like everyone else was doing long-form sales processes, Josh figured that selling outcomes through short-form Mini Webinars could be the next big thing. He went all-in on Mini Webinars and Power Offers, and is still going strong today.

Obviously, I swear by Power Offers. But if you need some more convincing, this episode will get you there.

You’ll Discover

What makes Power Offers stand out from other sales processes? [6:40]

How to determine whether to use a Power Offer and who should be using it [8:33]

Which Power Offers hit, and which ones might miss the mark [10:35]

Don’t get too caught up in guarantees [12:50]

An unexpected demand trigger that worked for Josh [19:10]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Today will be a little bit of a different tone.

I got some unexpected bad news that happened over the weekend, and there is a lesson that I think we could all learn from.

It is something that I take for granted every single day.

Without it, we do have nothing.

Find out here.

• Be grateful for the opportunities and for being alive. [3:20]
• Show gratitude as often as you can. [5:40]
• We have a lot to be thankful for. [6:27]
• Nothing that we have in life is promised. [8:15]
• We often don’t need the answers; sometimes, we need to listen. [9:05]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The secret to success is being able to get your webinars out to as many people as possible.

Obviously, when it comes to webinars, I’m a big fan. But the truth is, not everyone watches them.

I’ve experimented with different models throughout my marketing journey to see how my clients responded. Each had a different strength, but I realized that there is no “one size fits all” model — it all comes down to what solution works best for you and your audience.

In this episode I’ll be sharing my thoughts on which models I’ve tried out, what I’m currently working on, and where I see this industry going.

• My experimentation process with 3 different kinds of webinars and how they played out [3:40]
• The revolution of the mini-webinar in the marketing industry [6:40]
• How I have transformed my webinars into the most mass-marketable piece you can use to get your webinar out there (especially to those who don’t want to sit through an actual webinar) [10:50]
• How I’m currently combining all my offers into one long-form piece of content [12:45]
• The big reason why books are the most mass-marketable piece you can use to get your webinar out there (especially to those who don’t want to sit through an actual webinar) [13:40]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

My rule of thumb is that if it causes me stress, I don’t want in. I want to have fun with my business.

If you are just starting out, the single biggest mistake you can make is beginning with a low-ticket offer — it will cause unnecessary stress. These offers have their strengths, but you need to be smart with how and when you utilize these strengths.

In this episode I break down why low-ticket offers can be difficult when you’re first starting to build, and the best ways to incorporate these offers to benefit your business when the time is right.

• The appropriate time to bring low-ticket offers into your business [3:15]
• Where I got 50% of my $550k net income in 2020 [5:30]
• My one piece of advice for those who are having big success and want that extra boost in their business [6:45]
• Why it’s so difficult to ascend from low-ticket offers right from the get-go [8:30]
• The requirements of a low-ticket offer to maintain if you don’t want to hate your work [9:55]

...And much more!

A full transcript of this episode.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Sometimes our best ideas come when we’re away from our desk.

I’ve been thinking about the concept of promise vs. process when it comes to marketing. Being aware of who you are attracting in your message can be the key to your success — if you are a business owner, you are going to want to focus on this.

In this episode I’m taking you along with me during my morning ruck, and recording my ideas on this topic over the phone. Let me know what you think!

• How I was able to generate $550k in net income in 2020, making it the best year in my business [2:34]
• The 3 phases of growth I’ve used in my agency that has resulted in my and my clients’ success [4:00]
• The difference between promise and process-based marketing, and how it attracts different prospects [8:40]
• What each group expects from you as a business owner [9:00]
• The importance of your message when attracting each group [10:20]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

You have an excellent idea for a business, the right connections, and the experience to back it up. But you’re clinging to the idea that the only way to make webinars is to create something that will make money.

A.J. Mizes’ story proves that this is not the case.

After uprooting from his HR role at Facebook, A.J. started his own gig as a career and leadership coach. He had an existing audience, but he needed help getting the word out that he had even more to offer.

He reached out to us, followed the formula, and within two months he was booking clients left and right.

In this episode we’re going to be talking about how you can use your existing connections to build an even stronger audience, AND how you can use a mini webinar as a significant resource to find clients who are the right fit for your business.

• How to be accessible to clients who may not have the financial means to purchase your top-tier offer[8:20]
• You can build a solid offer based on something you’ve experienced first-hand, by targeting those who are currently going through something similar [11:22]
• How to create a list of prospects out of your existing audience -- NEVER sleep on email![12:21]
• Confronting imposter syndrome as an entrepreneur, and the mindset necessary to break through that wall[14:55]
• Ditching the “sales script” and utilizing your webinar to pre-sell with honesty and value[18:34]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Recently, I offered to do a funnel review and optimization for a few students. Brent Kocal raised his hand immediately and we went to work.

Brent’s offer is in the personal development space. He helps his clients do more in 12 weeks than other people do in an entire year.

That’s the “promise” but what he’s really selling is self-discipline and how to become friggin Marine (metaphorically speaking.)

As you can imagine, no one wants to pay money to do hard work. So nailing his Power Offer was a challenge.

But we did. And Brent and I caught up to talk about his progress since we optimized his funnel.

• The first time I reviewed Brett’s funnel - his CPLs, CPAs, the major problem he needed to fix, and what happened when he fixed it [02:59]
• How to nail your core promise when you’re selling something people “need” but don’t “want” - no one wants to buy a product teaching self-discipline [09:59]
• The secret sauce behind Brent’s sales funnel - his extended power offer… and his current monthly revenue [16:35]
• What happens when you have a good coach in your corner and you act on their advice - tbh, Brent has the perfect attitude about this [23:54]
• How to reduce the time you spend dealing with tire-kickers and bad-fit prospects to zero [27:22]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I’m going to tell you all about a profitable side-effect for my business that I discovered…

After I started teaching my expertise through courses, live events, and coaching programs.

In fact, it’s this discovery that allowed me to create and live my 4x4 Lifestyle.

My 4-hour-4-day workweek where I only work from 11 am to 3 pm, Monday through Thursday.

I hope you find some insights in here you can apply to your business

• A unique benefit that allowed me to scale my agency [00:53]
• How a client turned into a business partner [01:43]
• Why I didn’t enjoy the agency side of my business, even though I had a team [03:45]
• How I freed up 90% of my time by changing one thing in my agency [04:05]
• Why teaching your systems and methodologies leads to “surprise” leverage in your business [05:19]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

If you are a high ticket service provider, coach, or consultant, lead generation is a waste of time.

I’m sick of seeing business owners struggle to fill their calendars because they’re following outdated tactics.

That’s why I’m going to go on a bit of a rant this episode.

• Why traditional lead generation tactics are the last thing in our list of marketing priorities [01:30]
• The only thing lead magnets are good for [02:25]
• What I recommend instead of lead generation [03:21]
• The false belief most business owners have about buyers [04:20]
• The biggest mistake I see people make when launching their Power Offer (it’s like shooting yourself in both feet) [05:20]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.