The Hypergrowth Experience – Details, episodes & analysis

Joining us on this episode is Rodrigo Hutt, VP & General Manager @ Viome Life Sciences a D2C biotech company that is revolutionizing personalized health care ($169.5M in total funding). He's had a diverse career path across multiple industries including biopharma, entrepreneurship, e-commerce, to now health tech innovation.

He shares with the current challenges around health prevention in the U.S., Viome’s approach to education-based marketing, and how he thinks about phases of growth startups go through.

More highlights include:

• The importance of maintaining an entrepreneurial mindset and executing with speed.
• Cultural values for high-performing teams.
• Breaking down Viome's customer segmentations.
• How he thinks about prioritization in phases for growth.
• What his priortization scoring model is (hint: impact > cost > effort).

Follow us and our guests:

• Rodrigo Hutt on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

On this episode Cam Bodenstadt, the VP of Growth at Pipe (a modern capital platform) joins us and shares insights on their marketing strategy, team management styles, and the importance of understanding lifetime value (LTV) and customer acquisition costs (CAC) in how they approach growth.

He emphasizes the need for a formula for growing a company and optimizing it to increase customer LTV and reduce CAC, while maintaining a high-functioning team through listening, trusting, and learning from mistakes.

Additionally, he talks about Pipe's tooling and collaboration process, AI and ChatGPT's future impact on the industry.

More highlights include:

• Diving into early growth opportunities and audience learnings at Pipe.
• Managing contractors and teammates for growth teams.
• What were the early stage qualifying metrics that he used to drive sales leads?
• Building trust w/ the Sales team and creating a lead threshold for success.

Follow us and our guests:

• Cam Bodenstadt on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Maria Davidson, Founder & CEO of Kojo has a strong framework for solving problems and distilling issues down to their simplest forms.

She dives in with Nima how she solves for uncertainty, like the current economic shifts and fundraising climate this year versus last plus why founders should always stay customer centered when building products.

More highlight include:

• What the difference is between the banking grind and the founder grind?
• How she recovered from imposter syndrome in the early founder days?
• How having a mentor (like Joe Lonsdale, Founder of Palantir) framed how she problem solves?
• What self regulation practices both her and Nima implement into their lives to be better founders? (hint: they include meditation, biking, and climbing)
• How she infiltrated the construction and materials world by building a best in class B2B SaaS platform?

Follow us and our guests:

• Maria Davidson on LinkedIn
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Ian L. Paterson is a serial “data entrepreneur” and founder of Plurilock, a cybersecurity and AI solution that uses user behavior and actions for enterprise and military organizations.

His unorthodox business and funding approach is quite unique and he shares with us what the beauty and benefits are to taking a company public, how to use a M&A strategy for growth, plus his advice on financial modeling.

More highlights include:

• The evolution of using biometrics for identity.
• Why collecting only the minimum amounts of data is safer?
• How Plurilock supports the dynamic problem of user work environments; remote, mobile, and office?
• How to manage the role of a CEO at a publicly traded company
• How ELT tools and practices have changed over time

Follow us and our guests:

• Ian L. Paterson on LinkedIn and Substack
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

The rules of performance marketing change more than Nima, our hosts’ hair scrunchies. How the channels price their auctions, creative formats and visual auctions, and people’s behavior are in constant flux. There are new channels that pop up every few months and new playbooks need to be derived from them to stay competitive.

So how can a paid growth studio like ours (Pearmill) help startups build a sustainable growth strategy with this constant ambiguity and volatility? With a bulletproof growth process that focuses not solely on the results but more on the underlying universe that growth and marketing exist in.

There’s no one better to unravel the process that we’re spent years mastering than Karim El Rabiey, our Co-Founder and CEO. In this episode, we’re dive into our experiment cycle and the steps involved plus how we take those learnings to increase efficiency and nail predictions over time.

More highlights include:

• How we manage increased competition with our e-commerce clients?
• How to prioritize problems for all the platforms we work on?
• A deeper look into our experiment analysis process.
• How we level up the experiment processes for new hires?
• Why we revisit the analysis post-post-mordem?

Follow us and our guests:

• Karim El Rabiey on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Resources:

• Featured artist, Aida Murad

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Leon Sasson, the Co-founder / CTO of Rise Science went into the pandemic facing two big problems. Having to pivot his business model from B2B to DTC (direct-to-consumer) as COVID changed how businesses were behaving, only to face Apple releasing iOS 14+ that wrecked havoc on the industry and heavily impacted user acquisition.

Find out on this episode how Leon navigated through the turbulent times of startup growth during COVID that ended with Rise Science blasting off at hyper-growth speeds.

More highlights include:

• Developing a sleep program while in college for professional and collegiate sports teams that eventually became Rise Science.
• What their major problem was with their B2B business model and why they shifted to DTC.
• What their product prioritization framework is for growth and how they’ve optimized it.
• The importance of both qualitative and quantitation analysis for experiments.
• Their growth and marketing teams OKR framework — it’s not all about hitting a number!

Follow us and our guests:

• Leon Sasson on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Resources:

• Andrew S. Grove “High Output Management”
• Marty Cagan “Empowered: Ordinary People, Extraordinary Products”

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

On this episode, we’re hosting a special feed drop of “The Startup Growth” podcast with Kyle and Dan of Vouris. Nima was recently a guest on their podcast sharing all his wisdom on growth and performance marketing for B2B startups. Highlights include: Breaking down the challenging stigmas of marketing. Why Facebook is a strong ads channel for B2B? Why losing money to learn is a good thing in performance marketing? Which ads platform should a beginner start with? Pearmill’s philosophy on avoiding gated content. Follow us and our guests: Kyle Vamvouris on LinkedIn, Dan McDermott on LinkedIn and The Startup Growth Podcast Nima Gardideh on LinkedIn and Twitter Pearmill on LinkedIn, YouTube and Twitter Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest. Producer, Editor & Sound Design - Leah Jackson @ Puka Puka Creative.

Deepak Chhugani, Founder & CEO of Nuvocargo has scaled his freight forwarding marketplace by going against the traditional startup path, and doing it against YC advice. Hear his story, what his fast-track approach is to growth as a YC backed startup, and how he built his muscle for solving his toughest organizational problems. More highlights include: Why he returned some of the investment money to investors after his first startup failed How to stay connected to the team as a leader as you scaled His wisdom on organizational design (spoiler alert: they’re flawed by design) How to build in feedback loops and incentives that create a healthy company culture Follow us and our guest: Deepak Chhugani on LinkedIn and Twitter Nima Gardideh on LinkedIn and Twitter Pearmill on LinkedIn, YouTube and Twitter Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest. Production Support, Editor & Sound Design - Leah Jackson @ Puka Puka Creative.

When is the best time a founder should invest in building a sales org? How do you build a team that thrives performance wise but also thrives culturally? Every B2B founder needs to understand how to build high-performing sales team.

We cover all of this and more with Dan McDermott, CMO of Vouris. Dan and his team are experts in scaling strong B2B sales teams.

More highlights include:

• What the biggest trap is that founders often fall into when building sales teams?
• How salesy is too salesy? Hint: salesy is too salesy!
• His philosophy on building a culture of collaboration.
• Why developing repeatable processes is so important?
• Why you should avoid internal team competition.

Dan is also the co-host of The Startup Growth Podcast along w/ Vouris founder, Kyle Vamvouris. We love their podcast because it gives you an insiders look at how they help startups with scaling their sales teams.

Resources:

• David Sacks “Simple math to setup a sales team”
• K. Anders Ericsson, Robert Pool “Peak: Secrets from the New Science of Expertise”
• Malcolm Gladwell “Outliers: The Story of Success” (10,000 Hours Rule)
• Tony Ulwick “Jobs to be done: A framework for customer needs”

Follow us and our guest:

• Dan McDermott on LinkedIn and The Startup Growth Podcast
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Production Support, Editor & Sound Design - Leah Jackson @ Puka Puka Creative.

On this weeks episode we have a pioneer who has helped democratize the modern data stack. Peter “Fish” Fishman, co-founder of Mozart Data (ex-Zenefits, Yammer, OpenDoor) built his company on the idea of simplifying and centralizing data infrastructure to help startups grow. And it worked! Mozart Data has fast become a staple product that many startups use to ingest and analysis their data.In our conversation he defines what the modern data stack is in today’s world, shares his wisdom building and constructing data systems and teams plus how Mozart Data has helped scale some of the most notable unicorns and even a few decacorns since they’ve started the company.More Highlights Include:Modernizing data infrastructure and revolutionizing how B2B products were modeled at Yammer and later on at Zenefits.The current shift away from LTV and CAC as core metrics startups use to measure growth.How using consumer packaged goods (CPG) philosophies can help SaaS products with growth.Advice to founders on how to approach the recession and raising venture capital in the current economic environment.The key differentiator that turns startups into unicorns and decacorns.The distinction and preference between data lakes, marts, and warehouses.Resources:The Hard Thing About Hard Things by Ben HorowitzThe Burn Multiple by David SacksDefault Alive by Paul GrahamWant to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.Download the full episode transcription @ https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative.