Joining us on this episode is Rodrigo Hutt, VP & General Manager @ Viome Life Sciences a D2C biotech company that is revolutionizing personalized health care ($169.5M in total funding). He's had a diverse career path across multiple industries including biopharma, entrepreneurship, e-commerce, to now health tech innovation.

He shares with the current challenges around health prevention in the U.S., Viome’s approach to education-based marketing, and how he thinks about phases of growth startups go through.

More highlights include:

• The importance of maintaining an entrepreneurial mindset and executing with speed.
• Cultural values for high-performing teams.
• Breaking down Viome's customer segmentations.
• How he thinks about prioritization in phases for growth.
• What his priortization scoring model is (hint: impact > cost > effort).

Follow us and our guests:

• Rodrigo Hutt on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

On this episode Cam Bodenstadt, the VP of Growth at Pipe (a modern capital platform) joins us and shares insights on their marketing strategy, team management styles, and the importance of understanding lifetime value (LTV) and customer acquisition costs (CAC) in how they approach growth.

He emphasizes the need for a formula for growing a company and optimizing it to increase customer LTV and reduce CAC, while maintaining a high-functioning team through listening, trusting, and learning from mistakes.

Additionally, he talks about Pipe's tooling and collaboration process, AI and ChatGPT's future impact on the industry.

More highlights include:

• Diving into early growth opportunities and audience learnings at Pipe.
• Managing contractors and teammates for growth teams.
• What were the early stage qualifying metrics that he used to drive sales leads?
• Building trust w/ the Sales team and creating a lead threshold for success.

Follow us and our guests:

• Cam Bodenstadt on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Maria Davidson, Founder & CEO of Kojo has a strong framework for solving problems and distilling issues down to their simplest forms.

She dives in with Nima how she solves for uncertainty, like the current economic shifts and fundraising climate this year versus last plus why founders should always stay customer centered when building products.

More highlight include:

• What the difference is between the banking grind and the founder grind?
• How she recovered from imposter syndrome in the early founder days?
• How having a mentor (like Joe Lonsdale, Founder of Palantir) framed how she problem solves?
• What self regulation practices both her and Nima implement into their lives to be better founders? (hint: they include meditation, biking, and climbing)
• How she infiltrated the construction and materials world by building a best in class B2B SaaS platform?

Follow us and our guests:

• Maria Davidson on LinkedIn
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Ian L. Paterson is a serial “data entrepreneur” and founder of Plurilock, a cybersecurity and AI solution that uses user behavior and actions for enterprise and military organizations.

His unorthodox business and funding approach is quite unique and he shares with us what the beauty and benefits are to taking a company public, how to use a M&A strategy for growth, plus his advice on financial modeling.

More highlights include:

• The evolution of using biometrics for identity.
• Why collecting only the minimum amounts of data is safer?
• How Plurilock supports the dynamic problem of user work environments; remote, mobile, and office?
• How to manage the role of a CEO at a publicly traded company
• How ELT tools and practices have changed over time

Follow us and our guests:

• Ian L. Paterson on LinkedIn and Substack
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

The rules of performance marketing change more than Nima, our hosts’ hair scrunchies. How the channels price their auctions, creative formats and visual auctions, and people’s behavior are in constant flux. There are new channels that pop up every few months and new playbooks need to be derived from them to stay competitive.

So how can a paid growth studio like ours (Pearmill) help startups build a sustainable growth strategy with this constant ambiguity and volatility? With a bulletproof growth process that focuses not solely on the results but more on the underlying universe that growth and marketing exist in.

There’s no one better to unravel the process that we’re spent years mastering than Karim El Rabiey, our Co-Founder and CEO. In this episode, we’re dive into our experiment cycle and the steps involved plus how we take those learnings to increase efficiency and nail predictions over time.

More highlights include:

• How we manage increased competition with our e-commerce clients?
• How to prioritize problems for all the platforms we work on?
• A deeper look into our experiment analysis process.
• How we level up the experiment processes for new hires?
• Why we revisit the analysis post-post-mordem?

Follow us and our guests:

• Karim El Rabiey on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Resources:

• Featured artist, Aida Murad

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Leon Sasson, the Co-founder / CTO of Rise Science went into the pandemic facing two big problems. Having to pivot his business model from B2B to DTC (direct-to-consumer) as COVID changed how businesses were behaving, only to face Apple releasing iOS 14+ that wrecked havoc on the industry and heavily impacted user acquisition.

Find out on this episode how Leon navigated through the turbulent times of startup growth during COVID that ended with Rise Science blasting off at hyper-growth speeds.

More highlights include:

• Developing a sleep program while in college for professional and collegiate sports teams that eventually became Rise Science.
• What their major problem was with their B2B business model and why they shifted to DTC.
• What their product prioritization framework is for growth and how they’ve optimized it.
• The importance of both qualitative and quantitation analysis for experiments.
• Their growth and marketing teams OKR framework — it’s not all about hitting a number!

Follow us and our guests:

• Leon Sasson on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Resources:

• Andrew S. Grove “High Output Management”
• Marty Cagan “Empowered: Ordinary People, Extraordinary Products”

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

On this episode, we’re hosting a special feed drop of “The Startup Growth” podcast with Kyle and Dan of Vouris. Nima was recently a guest on their podcast sharing all his wisdom on growth and performance marketing for B2B startups. Highlights include: Breaking down the challenging stigmas of marketing. Why Facebook is a strong ads channel for B2B? Why losing money to learn is a good thing in performance marketing? Which ads platform should a beginner start with? Pearmill’s philosophy on avoiding gated content. Follow us and our guests: Kyle Vamvouris on LinkedIn, Dan McDermott on LinkedIn and The Startup Growth Podcast Nima Gardideh on LinkedIn and Twitter Pearmill on LinkedIn, YouTube and Twitter Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest. Producer, Editor & Sound Design - Leah Jackson @ Puka Puka Creative.

Deepak Chhugani, Founder & CEO of Nuvocargo has scaled his freight forwarding marketplace by going against the traditional startup path, and doing it against YC advice. Hear his story, what his fast-track approach is to growth as a YC backed startup, and how he built his muscle for solving his toughest organizational problems. More highlights include: Why he returned some of the investment money to investors after his first startup failed How to stay connected to the team as a leader as you scaled His wisdom on organizational design (spoiler alert: they’re flawed by design) How to build in feedback loops and incentives that create a healthy company culture Follow us and our guest: Deepak Chhugani on LinkedIn and Twitter Nima Gardideh on LinkedIn and Twitter Pearmill on LinkedIn, YouTube and Twitter Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest. Production Support, Editor & Sound Design - Leah Jackson @ Puka Puka Creative.

When is the best time a founder should invest in building a sales org? How do you build a team that thrives performance wise but also thrives culturally? Every B2B founder needs to understand how to build high-performing sales team.

We cover all of this and more with Dan McDermott, CMO of Vouris. Dan and his team are experts in scaling strong B2B sales teams.

More highlights include:

• What the biggest trap is that founders often fall into when building sales teams?
• How salesy is too salesy? Hint: salesy is too salesy!
• His philosophy on building a culture of collaboration.
• Why developing repeatable processes is so important?
• Why you should avoid internal team competition.

Dan is also the co-host of The Startup Growth Podcast along w/ Vouris founder, Kyle Vamvouris. We love their podcast because it gives you an insiders look at how they help startups with scaling their sales teams.

Resources:

• David Sacks “Simple math to setup a sales team”
• K. Anders Ericsson, Robert Pool “Peak: Secrets from the New Science of Expertise”
• Malcolm Gladwell “Outliers: The Story of Success” (10,000 Hours Rule)
• Tony Ulwick “Jobs to be done: A framework for customer needs”

Follow us and our guest:

• Dan McDermott on LinkedIn and The Startup Growth Podcast
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Production Support, Editor & Sound Design - Leah Jackson @ Puka Puka Creative.

On this weeks episode we have a pioneer who has helped democratize the modern data stack. Peter “Fish” Fishman, co-founder of Mozart Data (ex-Zenefits, Yammer, OpenDoor) built his company on the idea of simplifying and centralizing data infrastructure to help startups grow. And it worked! Mozart Data has fast become a staple product that many startups use to ingest and analysis their data.In our conversation he defines what the modern data stack is in today’s world, shares his wisdom building and constructing data systems and teams plus how Mozart Data has helped scale some of the most notable unicorns and even a few decacorns since they’ve started the company.More Highlights Include:Modernizing data infrastructure and revolutionizing how B2B products were modeled at Yammer and later on at Zenefits.The current shift away from LTV and CAC as core metrics startups use to measure growth.How using consumer packaged goods (CPG) philosophies can help SaaS products with growth.Advice to founders on how to approach the recession and raising venture capital in the current economic environment.The key differentiator that turns startups into unicorns and decacorns.The distinction and preference between data lakes, marts, and warehouses.Resources:The Hard Thing About Hard Things by Ben HorowitzThe Burn Multiple by David SacksDefault Alive by Paul GrahamWant to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.Download the full episode transcription @ https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative.

For a lot of founders, content marketing may mean having a blog, social media and maybe even email campaigns. What some forget or don’t know is that content marketing isn’t just about the picking the right content format for your business. It’s more about how you’re providing value to your existing and potential customers and constantly analyzing content performance to reach them.On this episode, we chat w/ Devin Bramhall, CEO of Animalz (a best in class content marketing agency) about implementing a strong content marketing process is the key to drive performance. Plus learn how by focusing on creating quality content and being a people centered leader helped Devin grow Animalz at a cheetahs pace.More highlight include:What encompasses a content marketing programWhat are the key factors in creating valuable contentHow refreshing and optimizing existing content can drive growthStages to hire an agency and when to begin content marketingEmbracing yet forgoing process for teams to be less constrained and more creativeTo be a guest on the show email nima@pearmill.com.Download the full episode transcription @ https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative.

On our 7th episode, we’re lucky enough to have Meltem Kuran, the Head Of Growth at Deel and formerly the Director of Marketing at Bench. Both B2B companies grew at a massive pace globally while Meltem was at the helm.She shares her success stories and practices around:Solving for and building high brand trustChoosing the right data over company politicsHow to prioritize content experimentationsExploring the right marketing mix based on product market fitWhat teams you should and shouldn’t over hire forJoin our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast.To be a guest on the show email nima@pearmill.com.Download the full episode transcription @ https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative.

Alexey Komissarouk has built Growth Engineering organizations for Masterclass and Opendoor. He joins us on this episode and helps break down Growth Engineering as a craft, how to use engineering as a leverage point for growth, and what his obsession is with joining companies going through hyper growth.

Plus he shares the different aspects of creating a Growth Engineering team, how these organizations should be built out over time, and the three ways to find Growth Engineers (hint: find ex-founders).

More highlights include:

• Stage he joined Opendoor, understanding the business model, and how the growth engineering team started.
• Learnings from building the growth stack at Masterclass.
• The best-in-class stack he recommends when walking into a new team / org and the initial problems a Growth Engineer will encounter early-on.
• Reporting responsibilities and training for Growth Engineers and Product Managers.
• Discussing customer data platforms (CDP) and their value.

Follow us and our guests:

• Alexey Komissarouk on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Resources:

• Engineering Growth Newsletter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

In our first episode of 2022, we have a growth marketing icon in the marketplace world. Guillaume McIntryre has scaled multiple marketplaces at every stage.He shares his journey of becoming a growth marketer, his early days at Netflix, growing Instacart from a word-of-mouth to a household brand, to now propelling the growth efforts at Weee! It was a humbling experience to speak to him as I’ve looked up to his work over the years.We talked about:How experimentation vs hypothesis culture works at NetflixDiversification and expanding paid channels to match your growth rateIncrementally in a performance based environmentBalancing the supply and demand dynamics of marketplacesThe importance of finding the unique value in each brandJoin our community with bi-weekly LIVE discussions where you can engage with growth masters — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative.

Most modern growth teams use a culture of experimentation as the main process to grow. There are lots of unknowns around how this process is meant to be run: what tooling to use, how often to run tests, and how to prioritize.We're excited to have Seth and Aaron on our podcast to discuss their process of helping grow plenty of incredible companies: Firefox, Twitter, Strava, GrubHub, and more.We'll cover what sorts of growth people to hire at different stages of your product, how to think about product-market-fit after the early stages of the company, and how to think about growth infrastructure (tech, marketing, ops).Our Guests:Aaron Glazer – Co-founder & CEO, Taplytics (TW @aaronglazer)Seth Bindernagel – VP Marketing, SoloLearn. Ex-Senior Dir. of Growth at StravaNima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.

Plenty of companies, both consumer and B2B have been built on top of communities. From Glossier to Github, these communities can be the force behind the growth of a company.In this discussion, we're going to talk about what great communities look like from the outside and how to think about building them for your company.Mike and Patrick are both incredibly thoughtful about this topic in general and bring a lot of expertise both individually, as well as from their experience working with many companies through their tooling for community building.Our GuestsMike Schmidt – Co-founder, CEO of DovetalePatrick Woods – Co-founder, CEO of Orbit (TW @patrickjwoods)Nima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.

The process of building fast-growing SaaS companies is fundamentally different compared to consumer companies. Growth marketing was originated out of consumer companies like Facebook but the discipline has formed its own form for SaaS companies.In this discussion, we're going to discuss what it takes to build fast-growing SaaS companies. Our guests have founded incredible companies that are slowly becoming icons in the SaaS market: Webflow and Outlier.We'll explore how marketing, sales, and product can work together to grow the company and some of the challenges founders and growth teams face along the way.Our GuestsSean Byrnes – Co-founder, CEO of Outlier.ai. Founder of FlurryBryant Chou – Co-founder, CTO, GTM of Webflow. Ex-CTO of Vungle.Nima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.

As companies grow, the challenges aren't just limited to finding your customers and acquiring them. The company needs to learn how to build the right processes to continue its trajectory, and the growth teams need to learn to tap into company resources to continue scaling.In this live podcast, we'll be speaking to Amy Sun (early Uber growth) and Jonathan Metrick (ex-CMO of Policy Genius) about the challenges of managing growth at fast-growth companies.Both of our guests have been both operators and recently been on the venture capital side of startups, giving them an multidimensional perspective.How do you manage up effectively? How do you work with product and engineering? How do you think about channel composition as you scale? What do the best companies look like from the outside in?These are questions which are seldom discussed in our community. Join us as we dig a little deeper than usual!Our Guests:Jonathan Metrick – ex-CMO at Policy Genius, Fractional CGO at WealthSimple through his CGO role at Portag3 (TW @metrickmind)Amy Sun – Early growth at Uber (2014-2017), ex-PM at Facebook, ex-Partner at Sequoia (TW @amysundae)Nima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.

Fast-growing companies need high performing growth teams. Growth teams are at the foundation of maintaining fast growth through a company's journey to success – as the tech industry is maturing, there are now great veterans who can share what they've learned scaling up marketing in their organizations.In this discussion, we're going to explore what constitutes a high-performing growth team with two of our favorite growth marketers who have helped scale up Talkspace, Candid, Resident (Nectar Sleep, Dream Cloud, etc.), and plenty of other household brands.We'll explore incentive models, team hierarchy, and organization when it relates to growing different channels (SEM, SEO, etc.), and discuss how other companies could apply these structures to their own companies.Our Panel:Michael Kuznetsov, ex-CMO of Talkspace, CMO of Redesign Health (TW @michaelkuz)Scott McLeod – VP Marketing and now Chief of Staff at Resident (TW @realscottmcleod)Nima Gardideh – Host and President at Pearmill, ex-Head of Product in Taplytics (TW @ngardideh)Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast. To be a guest on the show email nima@pearmill.com.To view or download a transcription of this episode, go to https://pearmill.com/hypergrowth-podcast.Production Support, Audio Engineer & Sound Design - Leah Jackson @ Puka Puka Creative https://pukapukacreative.com.

Introducing “The Hypergrowth Experience” podcast. Your host, Nima Gardideh from Pearmill (a growth marketing studio) will interview marketers and founders from hyper-growth companies to uncover their learnings, their process, and the tactics they’ve used to scale their companies.Our goal is to understand how hyper-growth companies solve their growth, marketing, and organizational problems as they build their parachute on the way down.Join our community with bi-weekly LIVE discussions where you can engage with growth experts — signup at https://pearmill.com/hypergrowth-podcast.

Jacob Fenton, VP of Customer Experience at StockX (ex-Amazon, Ex-GoFundMe) has helped scale the online scarcity marketplace for the past few years. StockX has raised $690M in total funding to date, operates out of multiple countries, and has become part of the cultural zeitgeist. His internal entrepreneurial spirit led him to create their Business Operations team launching vertical after vertical, to now deeply focusing on the overall customer experience.

We dive in with Jacob on what the successful components are that's made StockX scale so rapidly, the challenges of connecting and engaging a dual sided community, and the underlying framework that he's used in his career across different industries and products.

More highlights include:

• How he constructed the Business Operations team and his hiring persona at StockX?
• Managing marketplace dynamics with operational complexities and brand releases.
• How they've operationalized brand partnerships and creating flexible marketing budgets.
• How StockX culture works and the factors that make them successful.
• The COVID e-commerce business accelerant and how it impacted StockX.
• How does StockX culturally thinking about hiring growth candidates?

Follow us and our guests:

• Jacob Fenton on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Ethan Smith, CEO of Graphite a SEO, content strategy, and growth design agency has helped MasterClass, Thumbtack, and Upwork jump start into hyper growth. On this episode, Ethan helps demystify SEO and how to build the right SEO and content strategy depending on company stage.

Also, he breaks down keywords versus topics, how to build topic authority (even if you have none), how companies should design their content org, plus our hot take — what he thinks SEO agencies should optimize for but often don’t.

More highlights include:

• What is SEO in basic, business, fortune 500 terms?
• What are the three types of SEO? (Hint: Technical, programmatic, and editorial for growth and brand content)
• Building a content strategy around topic themes
• Measurement and timelines for SEO
• What metrics should be tracked depending on company stage?

Follow us and our guests:

• Ethan Smith on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Bao Vuong, President and Co-Founder of Placemakr has grown the tech-enabled hospitality platform by 100% on average since their inception and recently got their Series C with a total of $127 million in funding. How? By providing value to all their different stakeholders.

From the early days of mitigating risk for real estate investment firms to pivoting to a pop-up hotel operator to building a rental flexible SaaS platform when COVID derailed the entire industry. Bao has navigated very turbulent real estate waters to build and scale an industry leading product.

In this episode we discuss:

• The complexity of the different stakeholders in their business.
• Managing a portfolio of different offerings to increase revenue within their buildings.
• How they scaled their team – 200 operations and 100 sales/product/finance.
• How they’re mitigating risks with data to create the right pricing mix (hello algorithm!).
• How they use an internal growth formula to bring on customers at the right time for the right product.
• Placemakr’s vision for a new asset class in real-estate.

Follow us and our guests:

• Bao Vuong on LinkedIn and Placemakr on LinkedIn
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Ian Yung has been around the startup block scaling numerous e-commerce brands and marketplaces from Parachute Home, Touch Of Modern, Simple Habit to now the SVP of Revenue at Tonal now in their Series E with $450M in total funding.

Ian strings together the connective thread of challenges that he’s had throughout his career scaling companies he’s worked at including the different growth challenges with capital, time, and creative constraints, instituting team collaboration to problem solve, plus he breaks down the growth framework that he built at Tonal.

More highlights include:

• How to know if you've hit channel saturation, linear tv experiments, incrementality tests, and growth tracking
• Designing an org to maximize growth and reporting structure with cross-functional growth partnerships
• Internal versus external brand alignment and experiments
• Balancing the need for synchronous versus asynchronous communication
• Unifying brand and performance marketing teams
• Approach for multi-attribution and media mix modeling

Follow us and our guests:

• Ian Yung on LinkedIn
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Resources:

• Andrew Chen “The Law Of Shitty Clickthroughs”

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

How did Chris Maurice, the co-founder and CEO of Yellowcard solve for the massive problem that existed of sending payments from the west internationally? By creating a transparent and customer centered crypto exchange in Africa that’s now grown into 16 countries on the continent.

Chris shares what the biggest contributor has been for their growth, marketing tactics and programs developed for early user adoption, and how the current and future recession will impact the crypto industry.

More highlights include:

• How to build trust into a B2C fin-tech product
• How they solved for security issues prior to regulation
• Scaling the team and how to manage across different cultures
• Developing education programs and community building for user acquisition
• Multi-market organizational design and multi-language support

Follow us and our guests:

• Chris Maurice on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Vikas Hebbar is a serial marketer and founder having had a focus on growth in his career, currently serving as the VP Growth Marketing at Tia. He’s helped e-commerce, healthcare and gaming companies scale through brand and growth marketing.

In this episode, he unlocks how his diverse career path made him a better marketer, reveals how to go from big box budgets to getting scrappy w/ smaller startup budgets plus Nima and Vikas get into a healthy debate if the job of marketeers is to convince customers to buy your product or not.

More episode highlights:

• Advice to younger folks getting into marketing to challenge societal narratives.
• Where does product end and marketing begin?
• How he defines and optimizes for user activation?
• How to overcome the uncertainty of CAC payment windows?
• The state of capital markets and capital allocation.

Follow us and our guests:

• Vikas Hebbar on LinkedIn
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.

Jared Fliesler is a master at organizational design and growing products for Google, Square, Slide, and Scribd. He now advises startup founders how to build better, faster and stronger companies. He’s helped them raise over $60 million in growth capital btw.

He shares tactics to use as a founder to stay connected w/ a growing team, plus how to be a human centered founder.

More episode highlights:

• His vision for operational and organizational design that scale.
• Creating effective feedback loops for growth.
• The cultural forces that impact a career path in tech and how to advise your team on either an IC or management path?
• What the principle and SWAT team model is?
• Breaking down tabletop management.
• Knowing when to be a driver of company culture and when to be a passenger.

Follow us and our guests:

• Jared Fliesler on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Full transcript available on our site.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.