The GrowthTLDR Podcast. Weekly Conversations on Business Growth. – Details, episodes & analysis

Marketing should be a disruptive force.

Today, data has turned a lot of marketing into a rigid force. 

In this episode, we talk about how you can market against the grain.

In this episode of the GrowthTLDR, we talk to Dennis Kelly, the CEO of Postalytics.

Postalytics is making direct mail part of the marketing automation playbook.

We talk to Dennis about why his previous company Boingnet pivoted to become Postalytics and how he knew it was time to make that change.

We asked Dennis about the common mistakes founders make, how he hires executives onto his leadership team, and the hardest part of growing a SaaS company.

In this episode of the GrowthTLDR, we're going to cover four examples of how companies use M&A deals to find both growth and leverage.

We get into some of the latest M&A deals in SaaS and go through four examples of how companies have acquired media sites and software to fuel their growth and gain leverage.

Happy Growing!

In this episode of the GrowthTLDR, we talk to Xenia Muntean, the CEO, and co-founder of Planable.

Planable is a four-year-old company based in London with 20 employees and 700 customers. They provide a tool that helps social media managers better collaborate.

We talk to Xenia about their journey to 700 customers. We get into why they went from a free plan to a free trial and back to a free plan. We talk about some of the biggest hurdles Xeina had as CEO in growing planable and how they differentiate themselves in a saturated market.

Happy Growing!

In this episode, we talk to Adam Grenier who has done growth at companies like Hotel Tonight, Uber, and Lambda School.

We get into Adam's wild ride at Uber, where during his four years the company went from 300 employees to 20,000. We ask what did growth do at Uber, how was it structured, and why it was disbanded after three years.

We get into Adam's journey at Lambda School, and how the growth team was tasked with optimizing a very unique customer journey, with some examples of the work they did.

Happy Growing!

In this episode of the GrowthTLDR, we talk about the four things marketers can learn from growth.

We talk about the importance of understanding the problem your product solves, and how that should translate to goals.

We talk about the value of opportunity sizing and creating a culture of experimentation on your team.

Happy Growing!

In this episode of the GrowthTLDR, we talk to Mark Fiske, who has lead teams at Ancestry and CreditKarma.

We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company.

We get into how you should prioritize and understand where you should invest your resources, time, and budget.

We talk about how to do customer acquisition at scale and what happens when your main channels start to plateau.

We talk about the importance of hiring and why the chief product officer at CreditKarma spent 20 hours a week talking to potential candidates, even when they hadn't any open roles.

Happy Growing!

In this episode of the GrowthTLDR, we talk about some of the latest tech stories, including Loom updating their pricing and Notion launching jobs to be done guides.

We then get into how you can build a customer acquisition model for 2021 to ensure you'll hit your revenue goals. We get into creating targets via a bottom-up exercise, how you can decide what channels are worth the investment, and how to build a growth scorecard for each channel.

Happy Growing!

In this episode of the GrowthTLDR, we talk to Ludo Antonov, who founded the growth team at Pinterest and is now running growth engineering at Lyft.

We get into how companies like Pinterest and Lyft excel at growth.

We discuss the three most common goals growth teams have, how those growth teams manage a portfolio of investments across those goals, how they prioritize that work, and the experiment framework used by the best growth teams.

Happy Growing!

A quick update on the GrowthTLDR about upcoming shows, and our soon to be launched community.