The Growth Pod – Details, episodes & analysis
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Apple Podcasts
🇨🇦 Canada - marketing
16/10/2024#66
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See all- https://zapier.com/
797 shares
- https://www.sunlighten.com/
93 shares
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See allScore global : 63%
Publication history
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Case Study: How PodMatch Became an Industry Leader (with Alex Sanfilippo)
Episode 70
jeudi 2 janvier 2025 • Duration 40:07
Join us as Alex Sanfilippo, founder of PodMatch, shares his journey of creating a platform that connects podcast guests and hosts, addressing the critical need for finding the right match in the podcasting world. He discusses the initial challenges he faced, including the importance of launching quickly and learning to prioritize user feedback over perfection.
Specifically, Alex shares:
- How to find the right problem to solve with your business.
- How to launch with the right offer before you're ready.
- The fastest way to improve your offer.
Mentioned in This Episode:
- Learn how to take your podcast to the next level: https://podmatch.com/free
- Join PodMatch: https://www.joinpodmatch.com/tgp
- TGP Episode 56 - I've Fixed Dozens of Bad Marketing Strategies. Here's How: https://growthpod.fm/episode/fix-your-marketing-strategy
- TGP Episode 54 - The End of Cold Emails: https://growthpod.fm/episode/alternatives-to-outbound-marketing
About Alex:
Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!
The Power of the Master Mind (with Jeremy Shapiro)
Episode 69
mardi 31 décembre 2024 • Duration 19:29
Masterminds are powerful tools for business growth, and in this episode, Jeremy Shapiro shares insights on how they can unlock new levels of potential for entrepreneurs.
Specifically, Jeremy shares:
- Why masterminds are key to your business growth.
- Critical mistakes to avoid as a mastermind participant.
- How to know which type of mastermind is best for you.
Mentioned in This Episode:
- Learn more about Bay Area Mastermind: https://bayareamastermind.com/
About Jeremy:
Jeremy B. Shapiro is a serial entrepreneur with a focus on software as a service (SaaS), technology, and information marketing.
In his role as a mentor and coach to entrepreneurs, Jeremy has helped small business owners make the transition from “solopreneur” to “business owner” – an important distinction that many entrepreneurs can easily miss when working “in” their business instead of “on” their business.
Since 1998, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve.
Through structured masterminding, one-on-one coaching, and consulting work, Jeremy is able to uncover hidden opportunities within individual businesses that provide the maximum profit for the business owner.
Jeremy has been interviewed extensively by the media for his expert opinions on the real estate market and business and has been interviewed and featured on NPR Morning Edition, the Boston Business Journal, Fox News, ABC, NBC, PBS, the Boston Globe, New England Cable News, The Australian, California Biz Journal, Market Watch, and was even interviewed by the Toyo Keizai – the Business Week of Japan.
When not helping other entrepreneurs take their businesses to the next level, you’ll likely find Jeremy traveling the world with his family, soaking up language and culture like a sponge, climbing mountains, cycling unreasonably long distances for fun, running, or playing in the kitchen.
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!
When to Add Headcount for Sustainable Growth
Episode 60
mercredi 6 novembre 2024 • Duration 07:37
Many founders think adding headcount is the solution to their growth challenges. However, growing headcount doesn't always equate to business growth. In this episode, Angela discusses why adding headcount isn't the solution you've been looking for and how to know when it's the right time for a full-time hire.
Specifically, Angela shares:
- Why hiring isn't the solution for growth.
- The best way to grow your brand
- How to avoid costly hiring mistakes.
Mentioned in This Episode:
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!
Why Social Media is NOT a Marketing Strategy (with Ruthie Sterrett)
Episode 59
mardi 5 novembre 2024 • Duration 22:39
Social media alone is not a marketing strategy, but what do you need to create a high-performing marketing strategy for your brand? In this episode of The Growth Pod, Ruthie Sterrett breaks down the key components of social media and content marketing.
Specifically, Ruthie shares the:
- role of social media in a marketing strategy.
- components of a high-performing marketing strategy.
- how to be consistent on social media.
Mentioned in This Episode:
About Ruthie:
Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full-service marketing agency that provides CMO-level strategy and done-for-you implementation for service-based businesses. With 15+ years of experience and wins, such as taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs take off the marketing hat and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality and a solution-finding growth mindset. Ruthie loves cheering on the Purdue Boilermakers in her spare time while raising her family in sunny Florida.
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
The Growth Dilemma: Choosing Between Marketing and Sales
Episode 58
mercredi 30 octobre 2024 • Duration 08:19
Should you focus more on sales or marketing to grow your brand? In today's episode, Angela discusses the pros and cons of sales- and marketing-driven organizations and how she combines the two to create supercharged growth for clients.
Specifically, Angela shares:
- Key differences between marketing-driven and sales-driven organizations.
- How these two organizational structures impact your growth trajectory.
- Her strategy for creating Growth-Driven Organizations.
Mentioned in This Episode:
- Meet with Angela 1:1 and Improve Your Growth Strategy
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
How Leveraging SDRs Can be a Catalyst for Growth (with Gabe Lullo)
Episode 57
mardi 29 octobre 2024 • Duration 14:37
SDRs (sales development representatives) have been Angela's secret weapon when scaling growth teams, but how do you know if an SDR makes sense for your brand? In this episode of The Growth Pod, Gabe Lullo shares the ins and outs of supercharging your pipeline with SDRs.
Specifically, Gabe shares:
- The biggest difference between SDRs and Sales Reps.
- The best way to hire an SDR to support your growth.
- Costly mistakes to avoid when working with an SDR.
Mentioned in This Episode:
About Gabe:
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe. He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs. With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth and shaped its corporate culture. Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success.
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!
I've Fixed Dozens of Bad Marketing Strategies. Here's How.
Episode 56
mercredi 23 octobre 2024 • Duration 08:42
One of the biggest misconceptions in marketing is that you can have profitability or growth, but you can't have both. Today, Angela shares why that's not true and how you can create a simple strategy that achieves both.
Specifically, Angela shares:
- How to create a profitable marketing strategy (step-by-step).
- The difference between product-market fit and a perfect offer.
- Her step-by-step method for finding your highest ROI marketing channels.
Mentioned in This Episode:
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!
Strategies to Keep Your Business in the Green (with Chidi Egbujie)
Episode 55
mardi 22 octobre 2024 • Duration 14:11
Smart financial management is key to creating successful growth strategies for your brand. In this episode of The Growth Pod, Angela is joined by startup accountant Chidi Egbujie to learn the key reasons why businesses fail and how you can set financial strategies for growth.
Specifically, Chidi shares:
- The difference between profit and cashflow management.
- How cash flow can make or break a profitable business.
- The secret keys to successful tax strategies.
Mentioned in This Episode:
- Listen to Richard Walsh's interview: Escaping the Owner Prison
- Connect with Chidi on LinkedIn
- Visit Chidi's Website
About Chidi:
Chidi Egbujie is driven by a deep passion for uncovering the hidden levers that propel businesses forward. His journey into business growth and tax efficiency wasn't just by chance; it was a path carved out by his curiosity and the desire to make a tangible difference in the entrepreneurial landscape.
Over the last three years of working closely with startups and established businesses, Chidi has been privileged to witness companies fail and contribute to the transformative journeys of successful businesses. The outcomes have been both rewarding and profound, from restructuring operations for efficiency to devising tax strategies that safeguard profits. These experiences have equipped him with a wealth of insights and practical tips he's eager to share.
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
The End of Cold Emails: How to Attract Customers Authentically
Episode 54
mercredi 16 octobre 2024 • Duration 07:23
Tired of the generic spammy emails you get in your inbox every day? So are your prospects. In this episode of The Growth Pod, Angela shares why cold outbound marketing is dead and what you can do to get better results in your marketing.
Specifically, Angela shares:
- Why outbound marketing is ineffective (and illegal).
- The #1 growth strategy that gets better results than cold outbound.
- How leading with value will grow your brand now and into the future.
Mentioned in This Episode:
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
Creating a Social Media Strategy that Sells (with Jessica Wikingellis)
Episode 53
mardi 15 octobre 2024 • Duration 14:26
When done right, social media is a powerful marketing channel. That's where Jessica Wikingellis comes in. Today, she's sharing her method for creating a social media marketing strategy that sells.
Specifically, Jessica shares:
- Why branding is key for social media success.
- How to bridge authenticity with sales.
- Key social media traps (and how to avoid them).
Mentioned in This Episode:
- Connect with Jessica on:
- TikTok
- Learn more about Love Wild Rivers: www.lovewildrivers.com
About Jessica:
Jessica Wikingellis, co-founder of Love Wild Rivers, brings over a decade of expertise in marketing at Corporate Global companies and Agencies, with a specialized focus on social media strategy and management. Her adventurous spirit and entrepreneurial savvy have seen her launch three successful businesses across various countries, gathering unique insights and inspirations along the way.
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
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