Explore every episode of the podcast The Futur with Chris Do

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In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author, and creative strategist—for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI.

They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.

Timestamps:

(00:02) – Why We Need to Get Weirder Online

(01:19) – Turning Up the Dial on Your Personality

(03:46) – Being a Lighthouse for Like-Minded Weirdos

(04:25) – Unlearning the Pressure to Fit In

(06:01) – What Counts as Weird (And Who Gets to Say?)

(09:43) – Steve Jobs, Contrarians & the Price of Originality

(12:09) – Context, Childhood & the Illusion of Normal

(14:42) – LinkedIn, AI, and the Death of Strong Opinions

(17:46) – Using Weirdness to Attract the Right People

(18:07) – Fitness as a Life Hack (and Brand Differentiator)

(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains

(27:11) – Craving Realness in a World of AI and Image

(29:19) – Transparency, Weirdness, and the Power of Disclosure

Check out today's guest, Jodie Cook:

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

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Check out Chris Do:

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LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

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TikTok:

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Scope creep isn't just a budget problem — it’s a boundary problem. And most creatives don’t realize they’re inviting it in.

In this short, sharp episode, Chris Do breaks down the psychology of scope creep, why it happens, and how to protect your time, energy, and client relationships without feeling like the bad guy.

You’ll learn how to anticipate change, communicate expectations early, and avoid the resentment spiral that can destroy great projects.

Timestamps:

(00:06) – Dealing with Scope Changes: Strategies and Tips

(01:28) – Understanding Client Expectations in Premium Services

(03:08) – Managing Client Expectations in Design Projects

(05:11) – Navigating Change Requests

(06:30) – Navigating Change and Communication

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

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Check out Chris Do:

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Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

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TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7

In this episode, Chris sits down with Oscar Höglund—Co-Founder and CEO of Epidemic Sound—for an inside look at the mindset, strategy, and resilience it takes to build a billion-dollar business at the intersection of music, media, and tech.

From cold-starting a music licensing company in Sweden to scaling a global brand used by YouTubers and filmmakers around the world, Oscar shares the real story behind Epidemic’s rise—including the decisions that nearly broke the business, the bets that paid off, and why creativity and data don’t have to be enemies.

If you're a creator, founder, or anyone trying to do big things without burning out, this episode is packed with honest insights on scaling with soul, leading through uncertainty, and staying rooted in purpose while navigating growth.

Timestamps:

(00:04) – The Origins of Epidemic Sound

(06:42) – Startup Struggles and the First Big Pivot

(12:15) – Licensing, Creators, and the Market Gap

(19:08) – Building Culture and Protecting Simplicity

(25:36) – Creativity vs. Data: Finding the Right Balance

(33:14) – Leadership Lessons in Hypergrowth

(40:10) – Advice for Founders: Curiosity, Courage & Staying Human

Check out today's guest, Oscar Höglund:

Oscar's Website: https://corporate.epidemicsound.com/

Oscar's LinkedIn: https://se.linkedin.com/in/oscarh%C3%B6glund

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

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Check out Chris Do:

Website: https://zaap.bio/thechrisdo

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Facebook:https://www.facebook.com/BizOfDesign

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TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap:

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7

In this episode, I sit down again with Jodie Cook—entrepreneur, author, and strategist—for a raw, honest unpacking of privilege, entrepreneurship, and power in the AI age.

From debating the “fairness” of the system to calling out the real enemy of progress, we dissect the narratives holding creators and founders back—and how to reclaim your agency when the rules feel rigged.

Jodie shares how she navigates advantage without apology, the danger of playing small to fit in, and why waiting for fairness is a losing game.

Timestamps:

(00:02) – Naming the Real Enemy

(06:01) – AI, Creativity, and the Fairness Dilemma

(09:47) – Inequality, Entrepreneurship, and the Game We’re Playing

(18:20) – What If We Governed Differently?

(26:05) – Privilege, Responsibility, and the Power You Hold

(28:14) – Untangling Privilege and Personal Agency

(34:26) – The Merit Trap: When Recognition Feels Like Tokenism

Check out today's guest, Jodie Cook:

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance:

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponse

In this episode, Chris sits down with conflict resolution specialist and psychologist Simon Goode for a masterclass on how to stay calm under pressure, handle conflict with confidence, and navigate tough conversations without losing your cool—or your values.

From prehistoric hardwiring to modern workplace stress, Simon breaks down why our brains react the way they do in high-stakes situations—and what we can actually do about it. Whether you're dealing with difficult clients, performance reviews, or your own internal panic loop, Simon offers clear, actionable tools for keeping your composure and showing up as your best self.

Timestamps:

(00:09) – Confidence in Conflict Management

(04:13) – Conflict and Self-Regulation

(21:15) – Emotional Responses in the Modern World

(33:01) – Managing Client Anxiety with Empathy

(41:43) – Self-Regulation Techniques for Tough Conversations

(58:00) – Assertiveness & Resetting in Conflict

(01:04:23) – A Framework for Assertive Communication

(01:15:52) – Balancing Conflict and Self-Care

Check out today's guest, Simon Goode:

Simon's Website: https://www.simongoode.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponse

In this episode, Chris sits down with Rich Webster—designer, agency owner, and creator of How To Work Less—for a candid and hilarious conversation on carving your own path in business without becoming a parody of success. From viral tweets to quiet routines, Rich shares how he went from burned-out agency owner to calm creator—and how writing helped him escape the trap of performative entrepreneurship.

They dive into building an audience without selling your soul, why going quiet is sometimes the most strategic move, and how to tell stories that actually connect—without turning your life into content.

Timestamps:

(01:09) – Navigating Personal and Professional Change

(03:30) – Evolving from Agency to Lifestyle Business

(33:58) – Choosing Sobriety and What Came After

(36:23) – Hitting Reset: The Turning Point Toward Recovery

(59:04) – Vulnerability as a Strength in Business

Check out today's guest, Rich Webster:

Rich's Website: richwebster.co

Rich's Newsletter: worklesswednesday.com

Rich's Instagram: https://www.instagram.com/richwebz/

Rich's YouTube: https://www.youtube.com/@richwebz/

Rich's Threads: https://threads.net/richwebz

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponse

In this episode, Chris sits down with Brian Miller—former professional magician turned speaker, TEDx coach, and founder of a message design firm for experts—for a rigorous and thought-provoking conversation about real thought leadership. No fluff, no vague buzzwords—just a clear framework for how to lead with ideas that matter.

They dive into how to turn expertise into impact, the difference between being visible and being valuable, and why the best communicators don’t just speak—they persuade, challenge, and invite others to think differently.

Timestamps:

(00:06) – Becoming a Thought Leader Through Storytelling

(04:09) – Understanding Thought Leadership: Assertions, Judgments, and Predictions

(08:54) – The Role of Assertiveness in Leadership

(15:53) – The Art of Making Predictions

(24:00) – The Challenge of Flawed Characters in Storytelling

(27:43) – The Art of Messaging in Communication

(37:25) – The Art of Persuasion: Building a Compelling Argument

(38:49) – Understanding Paradigm Shifts

(46:04) – The Art of Misdirection in Storytelling

(52:58) – The Secrets Behind the Magic Trick

(01:00:01) – The Role of Luck and Preparation in Success

(01:07:39) – Navigating Low Trust in a Noisy World

Check out today's guest, Brian Miller:

Brian's YouTube: https://www.youtube.com/@brianmillerspeaks

Brian's Website: https://www.brianmillerspeaks.com/

Brian's Consulting Firm: https://clarityupconsulting.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

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Check out Chris Do:

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Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

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TikTok:

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In this episode, Chris sits down once again with Jodie Cook—entrepreneur, writer, and powerlifter—for a raw and insightful conversation about what it really means to show up as yourself. From hiding her strength to owning it, Jodie shares her journey of stepping into visibility, embracing discomfort, and building a brand rooted in integrity—not imitation.

They unpack the cultural pressures that shape how we present ourselves, how to know when you're truly being you, and why "enough" might actually be the goal.

Timestamps:

(00:06) – Hiding vs. Revealing: Is it safe to be fully you?

(04:39) – Voting with your dollar: brands, beliefs, and alignment

(08:45) – When should you speak up? The cost of silence

(13:55) – The Starbucks test: values vs. convenience

(17:15) – The Mexican Fisherman story: redefining ambition

(21:04) – Finding your place (and your people)

(24:00) – From shame to ownership: Jodie’s journey with strength

(27:02) – When you finally feel like you

(31:00) – The moment that changed everything on LinkedIn

(36:03) – The deeper lesson: more of you = more resonance

(39:44) – Showing your weird (and leading by example)

(42:00) – Rejection therapy and rewiring your brain to show up

(43:06) – Why we need more of these conversations

Check out today's guest, Jodie Cook:

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

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Facebook:https://www.facebook.com/BizOfDesign

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Threads:

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In this episode, I dive into the concept of personal brand misalignment—when people perceive you differently than you see yourself. But what if that perception is actually working in your favor? I share how small, intentional changes in style and presentation can shape the way people see you, often before you even announce your next move.

From my own journey into fashion to a friend’s transformation with just a new shirt and pockets, we explore how signaling change can create opportunities. If you’re looking to refine your personal brand and be seen the way you want, this episode will show you how.

Timestamps:

(00:09) - Personal Branding and Style

(01:06) - Understanding Personal Branding

(02:02) - The Launch of a New Fashion Line

(03:04) - Embracing Change in Fashion

(03:40) - The Transformation of Style

(04:27) - Transformation and Perception

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

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Check out Chris Do:

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Facebook:https://www.facebook.com/BizOfDesign

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We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A

In this episode, I sit down with Robert Brunner — the design mind behind Beats by Dre, former Apple design director, and founder of Ammunition — to unpack what it really takes to build enduring, emotional, and market-shifting products. We explore the tension between risk and restraint, the power of story in industrial design, and what separates mediocre products from cultural icons.

Robert shares hard-won wisdom from 40+ years in the field, working with legends like Jimmy Iovine, Paula Scher, and the teams behind Apple and Beats — and how he now helps startups design with both craft and business outcomes in mind.

Timestamps:

(00:00) – The Fascination of Objects and Their Stories

(05:49) – Navigating Client Relationships in Design

(11:26) – The Evolution of Design Partnerships

(23:20) – The Rise of Beats by Dre: Origins and Inspirations

(30:17) – The Evolution of Design and Craftsmanship

(41:37) – The Challenge of Perfection in Design

(45:30) – Design Perspectives and Personal Favorites

Check out today's guest, Robert Brunner:

Robert's Website: https://www.ammunitiongroup.com/

Robert's LinkedIn: https://www.linkedin.com/in/robertbrunner

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

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Closing a client isn’t about luck—it’s about process. In this episode, I break down why sales cycles vary depending on project size, client needs, and how well you handle the budget conversation. Many creatives avoid discussing money upfront, leading to wasted time and ghosting. I share why transparency is key, how to gauge client readiness, and a simple framework to talk about pricing without discomfort. Plus, I give real-world examples, from my own experience to the way high-value projects are evaluated. Whether you're closing five-figure deals or negotiating seven-figure contracts, this episode will help you take control of the sales process.

Timestamps:

(00:00) - Understanding Client Closing Timelines

(01:50) - Understanding Client Engagement and Money Conversations

(02:23) - The Dilemma of Decision-Making in Financial Situations

(05:18) - Discussing Budget Upfront

(06:16) - Understanding Body Language in Communication

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

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Check out Chris Do:

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Facebook:https://www.facebook.com/BizOfDesign

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Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

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Clubhouse:https://www.clubhouse.com/@thechrisdo

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We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A

In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences.

We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales.

Timestamps:

(00:05) - The Power of a Small Following on LinkedIn

(03:02) - Transitioning from Cold Outreach to Warm Leads

(16:16) - Setting Up an Effective Email Outreach Strategy

(20:02) - Effective Communication in Sales

(26:54) - Effective Call Structuring for Sales

(35:23) - Lead Generation as a Business Priority

(37:27) - Generating Leads: Strategies for Small Businesses

(45:35) - Sales Process and Event Strategy

(49:55) - Pricing Strategies for Success

(55:54) - Sales Strategies and Early Challenges in Business

Check out today's guest, Matt Lakajev:

Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev

Matt's YouTube: https://www.youtube.com/@matthewlakajev

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

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Check out Chris Do:

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Clubhouse:

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In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.

We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.

Timestamps:

(00:06) – Embracing Authenticity

(00:30) – Understanding Personal Branding

(08:37) – The Value of Personal Branding

(16:00) – Breaking Free from the Box

(22:05) – Exploring Personal Identity and Societal Expectations

(27:35) – Finding Your Creative Stack

(35:16) – The Intersection of Personal Growth and Community

(41:41) – Exploring the Intersection of Passion and Profit

(47:39) – Embracing Mistaken Identity

(54:02) – Embracing AI for Fitness and Performance

(59:06) – Finding Your Personal Brand

(01:01:50) – The Journey of Self-Discovery

Check out today's guest, Jodie Cook:

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

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Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

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Clubhouse:

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We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments.

Timestamps:

(00:00) - Introduction

(03:40) - Shadowbans & algorithm myths

(05:27) - What virality really means

(07:19) - How niche creators can reach wider audiences

(10:49) - Formats for “boring” businesses

(12:14) - Mindset shift for viral potential

(14:50) - Man-on-the-street brainstorm

(17:04) - What can go wrong with live formats

(20:45) - Dialogue demo & emotional tension

(23:25) - Should you delete non-performers?

(25:14) - Faceless content vs personal connection

(32:25) - Brendan’s personal brand & communication style

Check out today's guest, Brendan Kane:

Brendan's Website: https://brendanjkane.com/

Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/

Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en

Brendan's YouTube: https://www.youtube.com/@BrendanKane/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

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Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:

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In this episode, I sit down with Brendan Kane—strategist, speaker, and author of Hook Point—to talk about what really drives social media success. Spoiler alert: it's not hacks, trends, or frequency. Brendan breaks down why storytelling beats every algorithm trick in the book and how creators can find sustainable, repeatable success by understanding proven content formats. We dive deep into the five steps to virality, what most people get wrong about content creation, and why shifting from passive to active consumption can transform your strategy. Brendan also unpacks what formats are, why they unlock creativity (not restrict it), and how even a single tweak in your delivery can massively shift performance. If you’ve ever felt like you’re spinning your wheels online, this conversation will help you realign your approach and focus on what actually works.

Timestamps:

(00:00) - Introduction

(01:02) - Why storytelling matters

(03:26) - Algorithms favor great stories

(06:01) - Five-step social media success formula

(08:57) - The role of content formats

(12:10) - Format vs. trend: the big shift

(15:23) - How to find your winning format

(18:12) - What makes a video go viral

(21:40) - Creating ideas within formats

(25:00) - Real example: Tanner’s bag deconstructions

(28:34) - Monetizing without selling

(31:15) - ROI = size of your vision

(33:50) - Why consistency and time matter

(36:28) - One video at a time

(38:45) - Learning through reflection

(40:55) - Final thoughts and teaser for Part 2

Check out today's guest, Brendan Kane:

Brendan's Website: https://brendanjkane.com/

Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/

Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en

Brendan's YouTube: https://www.youtube.com/@BrendanKane/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:

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In this gripping Part 2 episode, Chris Do goes deep with Simon Squibb on the business model that powers his viral mission of giving away money to strangers. But this isn’t charity—it’s strategy. Simon unpacks how he built a profitable, self-sustaining content engine that funds dreams, spreads hope, and disrupts the traditional education system.

From revenue breakdowns across YouTube, TikTok, Instagram, and brand deals to his "infinite giving" philosophy, Simon shows that you can do good and make money—at scale. This episode is a masterclass in purpose-driven entrepreneurship, and a behind-the-scenes look at how generosity can become a business advantage.

Timestamps:

(00:00) - Why Simon’s mission seems crazy—but works

(01:30) - Giving strangers cash on the street… how? why?

(03:00) - The psychology behind belief, opportunity, and self-worth

(04:00) - Why school failed him—and how he’s replacing it

(06:00) - “Fun-education”: content that teaches people to start with $0

(08:30) - You don’t need money to start a business—here’s proof

(10:00) - How Simon’s videos spark action worldwide

(12:00) - Giving without expectation vs. manipulation

(14:00) - The business of giving: profitable, scalable, repeatable

(16:00) - Acting like you have no money (even when you do)

(18:00) - The flaw in traditional charities—and how Simon avoids it

(20:00) - Core belief = business engine: fixing education, freeing people

(23:00) - Real estate example: using purpose for competitive advantage

(26:00) - Content model = exposure, not just cash

(28:00) - Pattern-interrupting the system: why Simon talks to strangers

(31:00) - Charity vs. marketing: what’s the real difference?

(33:00) - The 3-stage revenue system: YouTube, brand deals, products

(36:00) - Affiliate deals, subscription models, and ethical monetization

(38:00) - New brands: Dream Brew coffee + Purposeful Clothing

(41:00) - Revenue transparency: breakdowns from YouTube & TikTok

(44:00) - Why exposure > money—and how every view funds dreams

(47:00) - What’s next: scaling impact without losing soul

Check out today's guest, Simon Squibb:

Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibb

Simon's Instagram: https://www.instagram.com/simonsquibb/?hl=en

Simon's Website: https://simonsquibb.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website:

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In this raw and deeply emotional episode, Simon Squibb sits down with Chris Do to unpack the moment he won a $1 million prize—and why it brought him to tears. From sleeping on the streets at 15 to selling a company to PwC, Simon reveals the powerful story of loss, hustle, purpose, and rebuilding from nothing. He challenges what we think we know about money, success, and charity—and makes a compelling case for why anyone, anywhere, can start a business.

This isn’t just a business interview—it’s a masterclass in emotional resilience, reinvention, and the psychology behind purpose-driven work. Whether you're broke, burned out, or just looking for a reason to keep going, Simon’s story will make you believe in possibilities again.

Timestamps:

(00:00) - The dream spark: How Simon helps people start with nothing

(01:30) - The serendipitous $1M moment at the 1 Billion Followers Summit

(03:00) - Why Simon cried on stage (and what people misunderstood)

(06:30) - Childhood trauma: Being kicked out at 15 after his father's death

(09:00) - Billy Elliot, judgment, and the underdog narrative that made him weep

(12:00) - Small-town England to global entrepreneur: Breaking out of expectations

(14:30) - The family divide: estrangement, identity, and redefining connection

(16:00) - Why selling his business felt like another kind of loss

(20:00) - Dealing with hate: tribal psychology and toxic social media reactions

(23:30) - Purpose vs. profit: Why helping for free is Simon’s real power move

(25:00) - From homeless to hustler: how a messy garden became his first business

(29:00) - Scaling with no resources—and becoming the first customer himself

(34:00) - Selling his agency to PwC and losing his “fluid” identity

(40:00) - Depression post-success: What happens when you no longer “need”

(44:30) - Purpose as survival: Why not needing money can leave you lost

(49:00) - Giving without expectation—Simon’s philosophy on modern generosity

(52:00) - Why building a business to help others is the future of entrepreneurship

Check out today's guest, Simon Squibb:

Simon's LinkedIn: https://uk.linkedin.com/in/simonsquibb

Simon's Instagram: https://www.instagram.com/simonsquibb/?hl=en

Simon's Website: https://simonsquibb.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website:

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Join Chris Do and veteran coach Jule Kim in this unfiltered conversation about the realities of coaching, personal growth, and professional responsibility. From ethical boundaries to the complexities of respect, they dive deep into what it really means to help others grow.

Timestamps:

(0:00) - Intro

(1:44) - Can "Anyone" Can Be a Coach? 🤔

(7:15) - Coaching VS Therapy

(7:54) - Handling Difficult Client Situations

(14:28) - Money & Ethics Real Talk

(23:44) - Power of Words & Communication

(32:35) - Defining Internal Beliefs

(42:40) - Understanding True Respect

(56:12) - Setting Better Boundaries

(1:00:43) - Breaking Patterns

(1:07:13) - Say YES

(1:09:38) - What's the Ideal Client?

(1:11:35) - No More Bullsh*t

(1:17:19) - Next Episode Preview: Quantum Physics

Check out today's guest, Jule Kim:

Jule's LinkedIn: https://www.linkedin.com/in/julekim/

Jule's Instagram: https://www.instagram.com/itsjulekim

Executive Coach Jule Kim : https://adviceactually.com/

Imposter Sydrome Episode (#263): https://www.thefutur.com/content/imposter-syndrome

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

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Zaap:

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In this episode, I sit down with David Fastuca, serial entrepreneur and co-founder of Locomote. David shares the raw, behind-the-scenes truth of building, scaling, and exiting a startup without raising external capital. We explore the emotional challenges of entrepreneurship, the toll it takes on relationships, and why success without alignment can still feel like failure.

Timestamps:

(00:00) - Introduction

(01:15) - How David started Locomote and scaled without funding

(06:32) - The personal cost of building a business

(10:55) - Dealing with burnout and founder guilt

(13:44) - Navigating identity crises post-exit

(18:20) - How his business affected his marriage

(22:11) - What true alignment in business and life looks like

(25:40) - Stepping back from ego-driven decisions

(28:55) - Why purpose matters more than success

(33:28) - What David would change if he started over

(37:10) - Mental health strategies for founders

(41:45) - Closing thoughts

Check out today's guest, David Fastuca:

Buy David's Book: https://www.growthforum.io/buybook

David's LinkedIn: https://www.linkedin.com/in/davidfastuca/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

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Zaap:

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In this episode, I explore the critical issue of brand misalignment—when the public’s perception of your brand doesn’t match your internal vision. Using examples from major companies like Chevy, Jaguar, and Domino’s, I break down how businesses either fail or succeed in bridging that gap. We discuss the power of social listening, the importance of honest brand positioning, and why execution always trumps ideas. From Spirit Airlines embracing its budget identity to Montana’s tourism campaign flipping “nothing here” into a strength, this conversation is all about aligning perception with reality. If you're looking to refine your brand’s message and build stronger trust with your audience, this episode is for you.

Timestamps:

(00:00) - Why execution beats ideas

(00:34) - What happens when branding goes wrong

(01:17) - The Chevy Camaro & Jaguar missteps

(02:06) - How to fix brand perception

(03:45) - The Domino’s Pizza rebrand success story

(06:12) - Spirit Airlines and brand honesty

(07:01) - How Montana turned “Nothing Here” into gold

(08:46) - The power of embracing public perception

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance:

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In this episode, I sit down with the incredible Mark Manson, bestselling author of The Subtle Art of Not Giving a F*ck, to talk about suffering, creativity, and what it really takes to find meaningful work. We dive into the paradox of avoiding pain, why some struggles are worth it, and how Mark discovered that writing—not music—was his true calling. We also geek out on content creation, the power of differentiation, and the business of being a creator. Mark opens up about the mistakes he made, the detours he took, and how he found his way back to what he truly loves. If you’ve ever struggled with burnout, self-doubt, or figuring out your path, this conversation is packed with insights that just might change the way you think about success.

Timestamps:

(00:00) - Introduction

(00:45) - The paradox of suffering

(02:05) - Finding meaningful struggles

(06:13) - The “shit sandwich” you don’t mind eating

(09:30) - Discovering your natural talents

(14:25) - When to push through vs. when to quit

(18:09) - Mark’s journey from music to writing

(24:21) - The myth of “finding your passion”

(28:47) - Secrets to creating engaging content

(33:19) - The power of being a “correct contrarian”

(37:14) - Social media as media, not social

(42:25) - Business model shifts & the future of online media

(48:08) - AI’s role in personal development

(50:12) - Closing thoughts

Check out today's guest, Mark Manson:

Mark's Website: https://markmanson.net/

Mark's Instagram: https://www.instagram.com/markmanson

Mark's New Community: https://findmomentum.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:

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Chris Do is coming to Singapore! 🇸🇬

Over the course of one unforgettable week, join Chris for three transformative workshops on personal branding, conversational selling, and an exclusive VIP experience designed to unlock your full potential as a creative professional or entrepreneur.

🗓 June 2–7, 2025

📍 Four Seasons Hotel, Singapore

👉 Secure your spot on the waitlist: https://chrisdo.asia/waitlist

In this high-impact episode, Chris Do sits down with Victoria Dior Wang—CEO of Goldzone Group and a trailblazer in experiential leadership education—to unpack why most professionals, especially in Asia, are selling all wrong. From cultural beliefs rooted in Confucian values to a widespread fear of self-promotion, Chris and Victoria explore why talented people keep playing small—and how to break free.

They dive deep into why traditional sales methods feel manipulative, the shame that comes with self-promotion, and how personal branding can help you sell with confidence (and integrity). This conversation is a must-listen for creatives, consultants, entrepreneurs, and anyone struggling with visibility, pricing, or imposter syndrome.

Timestamps:

(00:00) The Nature of Creative Struggles

(03:45) The Power of Branding in Business

(07:54) Cultural Preservation and Modernization in Japan

(19:22) Changing the Sales Mindset

(24:33) Cultural Perspectives and Personal Growth

(31:40) The Value of Experience

(35:16) Understanding the Value of Money

(39:51) Understanding the Value of Money (duplicate – consider editing or removing)

(46:15) Overcoming Fear in Business Decisions

(51:43) The Importance of Staying on Track

Check out today's guest, Victoria Dior Wang:

Victoria Dior Wang's Website: http://victoriadior.com/

Victoria Dior Wang's Instagram: https://www.instagram.com/victoriadiorwang/

Victoria Dior Wang's LinkedIn: https://www.linkedin.com/in/victoriadiorwang/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6

Welcome to part two of my conversation with Tom Bilyeu! If you haven’t heard part one yet, go check it out—we covered the realities of making millions, the impact on relationships, and why money doesn’t change who you are at your core. In this episode, we dive deeper into why so many talented people never succeed. Tom breaks down the mindset traps that keep people stuck and the hard truth about what it actually takes to win in business. We debate the role of impact, money, and personal growth, and Tom shares why he believes mindset alone isn’t enough—execution, skill acquisition, and timing matter just as much. He also opens up about his emotional journey trying to change lives at scale and why he’s now focused on shaping the next generation through storytelling and entertainment. If you're looking for real, unfiltered insights on success, this is a must-listen.

Timestamps:

(00:00) - Introduction

(00:17) - Why talented people stay stuck

(01:12) - Money as a scorecard for impact

(03:00) - The myth of "good people" winning in business

(04:50) - The hard truth about entrepreneurship

(07:17) - Mindset vs. skill acquisition

(10:45) - Business success is about timing

(14:20) - The brutal emotional journey of trying to help people

(20:10) - Why Tom gave up on helping adults

(25:46) - Teaching personal growth through entertainment

(32:10) - The pursuit of truth vs. utility

(40:37) - How Tom rewired his mindset for success

(49:16) - The moment that changed Tom’s self-esteem forever

(52:30) - Fun rapid-fire questions with Tom

Check out today's guest, Tom Bilyeu:

Tom's Website: https://impacttheory.com/

Tom's Instagram: https://www.instagram.com/tombilyeu

Tom's YouTube: https://www.youtube.com/c/TomBilyeu

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:

In this episode, I share my personal philosophy on parenting and how I raised my two sons to be independent, creative, and entrepreneurial. I reflect on my upbringing as a first-generation immigrant, the parenting styles I observed, and how I deliberately avoided helicopter parenting to foster self-sufficiency in my children.

I discuss the importance of setting firm boundaries while allowing freedom, why letting kids fail is crucial to their development, and how I instilled values of respect, decision-making, and responsibility. I also explore the long-term impact of parenting styles, how wealth and privilege affect children's behavior, and the consequences of overprotective parenting. If you're a parent, thinking about becoming one, or reflecting on your own upbringing, this episode offers valuable insights into raising resilient and capable kids.

Timestamps:

(00:00) – Why I’m sharing my parenting philosophy & my sons’ success stories

(02:51) – The difference between helicopter parenting and my laissez-faire approach

(06:24) – How my own upbringing shaped my parenting style

(10:42) – The two firm rules I set for my kids: Respect and Zero Tolerance for Violence

(16:02) – How affluent parents unintentionally weaken their children

(21:30) – The impact of decision-making skills on independence

(27:50) – The psychological effects of over-parenting and why kids struggle with confidence

(33:48) – Teaching kids financial responsibility and why my youngest filed taxes at 18

(40:46) – The illusion of choice: A strategy I learned from a family therapist

(47:16) – How enforcing boundaries and respect prepares kids for the real world

(53:12) – Breaking generational trauma and the dangers of repeating parenting mistakes

(58:40) – Final thoughts: How to raise kids who are capable, not coddled

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:

In this episode, I sit down with entrepreneur and impact-driven business leader Tom Bilyeu to discuss the journey from startup to billion-dollar exit and the deeper personal costs of ambition. Tom opens up about the moment he saw life-changing wealth hit his bank account, only to realize that money doesn’t solve internal struggles. We dive into his relationship with his wife, Lisa, and how they navigate the balance between high-performance entrepreneurship and maintaining a strong marriage. Tom shares how he defines success, why skill acquisition is the key to freedom, and how he maintains his relentless drive while keeping his personal life intact. This conversation goes beyond business strategies—it’s about mindset, relationships, and personal growth. If you've ever wondered what happens after financial success or how to maintain a healthy marriage while chasing big dreams, this episode is for you.

Timestamps:

(00:00) - Introduction

(00:22) - Chris Visits Tom’s Studio

(01:04) - Billion-Dollar Exit: The Real Story

(02:33) - The Moment Money Hits Your Account

(03:47) - Money as a Tool vs. Self-Worth

(07:12) - The Thrill of the Chase

(08:32) - The Personal Cost of Success

(13:15) - Marriage, Relationships & Entrepreneurship

(17:03) - Prioritizing Marriage While Pursuing Success

(22:42) - The Balance Between Work & Love

(27:04) - The Importance of Understanding Your Partner

(31:55) - Making Relationships Work Long-Term

(38:08) - Chris & Tom Reflect on Ambition & Drive

(38:38) - Part Two Teaser: Creative Entrepreneurship

Check out today's guest, Tom Bilyeu:

Tom's Website: https://impacttheory.com/

Tom's Instagram: https://www.instagram.com/tombilyeu

Tom's YouTube: https://www.youtube.com/c/TomBilyeu

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:

In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do the same. But the reality is, these people mastered one thing before expanding. I discuss why copying someone’s success without understanding their journey is a mistake and why intentional practice and depth of knowledge are key. We explore the concept of the T-shaped skill set, the risks of diversifying too soon, and how social media growth favors consistency. If you’ve ever struggled with whether to specialize or go broad, this episode is for you.

Timestamps:

(00:00) - The problem with copying success

(00:39) - Post Malone’s career evolution

(02:12) - Why success leaves clues

(03:35) - Finding your starting point

(04:17) - The power of deep expertise

(05:00) - Social media and consistency

(06:15) - The restaurant analogy for niching

(07:01) - Outro and call to action

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

In this episode, I’m joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs.

We discuss actionable strategies, such as rapid testing of ideas through prototypes and landing pages, and leveraging tools like Hotjar and CallRail to optimize customer engagement. Hamlet also highlights the power of focusing on progress over perfection and shares insights from his journey of building an agency with a mission to educate and empower future marketers.

Whether you’re a creative professional, an entrepreneur, or simply curious about growth marketing, this episode is packed with insights to help you take your ideas to the next level.

Timestamps:

(00:00) - Introduction to Hamlet Azarian

(01:30) - Early-stage startup dynamics

(03:00) - Example: Scaling Camino Financial

(08:00) - Multivariate testing and audience targeting

(15:00) - Understanding customer personas and psychographics

(25:00) - Building marketing strategies through interviews

(32:50) - Optimizing landing pages and pre-launch campaigns

(38:20) - Growth mindset and startup culture

(50:30) - Tools and tech stack for data-driven marketing

(54:00) - Closing thoughts and action steps

Check out today's guest, Hamlet Azarian:

Hamlet's LinkedIn: https://www.linkedin.com/in/hamletazarian

Azarian Growth Agency's Website: https://azariangrowthagency.com/

Hamlet's Website: https://hamletazarian.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:

In this episode, I sit down with Maria Ross, an author, speaker, and empathy advocate, to explore the power of empathy in leadership, branding, and creative work. We unpack the two types of empathy—cognitive and affective—and how understanding them can transform relationships, client interactions, and even pricing strategies. Maria shares insights from her books, The Empathy Edge and The Empathy Dilemma, addressing misconceptions around empathy in business. We discuss how ego and insecurity can block empathy, the dangers of "empathy hijacking," and the balance between compassion and high performance. Whether you're a leader, entrepreneur, or creative professional, this episode is packed with practical strategies to integrate empathy into your work without burning out.

Timestamps:

(00:00) - Introduction to Maria Ross

(00:33) - Maria’s background in branding and empathy advocacy

(01:49) - Why empathy matters for small teams and solopreneurs

(02:14) - The business case for empathy in leadership

(07:13) - Why creatives struggle with empathy

(09:03) - The two types of empathy: cognitive vs. affective

(13:33) - Ego and insecurity as empathy blockers

(20:04) - The problem with "radical honesty" and weaponized empathy

(29:07) - How to respond empathetically without "hijacking" the conversation

(36:41) - The power of curiosity in empathy

(40:15) - Empathy in pricing: charging based on client impact

(50:13) - Leadership challenges: balancing empathy and performance

(57:22) - How to build an empathetic workplace culture

(59:10) - Where to find Maria and her books

Check out today's guest, Maria Ross:

Maria's book website: https://theempathydilemma.com/

Maria's LinkedIn: https://www.linkedin.com/in/mariajross

Maria's Instagram: https://www.instagram.com/redslicemaria

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:

In this episode, I sit down with Mike and Kass Lazerow—serial entrepreneurs, business partners, and husband-and-wife duo—to discuss the realities of entrepreneurship, leadership, and working together as a couple. We dive into their journey from launching Golf.com to selling Buddy Media to Salesforce for $745M. Mike shares his instinctive, visionary approach to business, while Kass offers sharp operational expertise, revealing the balance that has fueled their success. We talk about the myths of entrepreneurship, the importance of embracing failure, and how firing people with kindness can change lives. The conversation takes a candid turn as we explore what it means to navigate business, marriage, and parenting while staying aligned. If you've ever struggled with leadership, scaling a business, or balancing work and relationships, this episode is full of valuable insights and honest reflections.

Timestamps:

(00:00) - Introduction

(05:10) - Mike & Kass’s journey from Golf.com to Buddy Media

(11:45) - The biggest myths about entrepreneurship

(18:30) - Learning to embrace fear and uncertainty in business

(25:55) - How Kass approaches firing people with kindness

(32:40) - Navigating marriage and business: The challenges and rewards

(39:15) - The importance of trusting your gut vs. making data-driven decisions

(45:50) - How social media has changed entrepreneurship

(52:30) - The right way to pivot when a business idea isn’t working

(59:05) - Leadership lessons: Why transparency matters

(1:05:40) - The mental load of running a business and parenting

(1:12:15) - Shoveling Sh*t: A sneak peek at Mike & Kass’s new book

Check out today's guests, Mike and Kass Lazerow:

Mike and Kass' Website: https://www.kassandmike.com/

Mike and Kass' LinkedIn: https://www.linkedin.com/company/kassandmike/

Mike and Kass' Instagram: https://www.instagram.com/kassandmike/

Shoveling Sh*t Website: https://shovelingshit.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website:

In this engaging crossover episode, I join forces with Eric Siu’s Leveling Up podcast for a thought-provoking conversation. Together, we explore the art and strategy behind building personal brands and creating authentic connections in the digital age. We dive into the intricacies of running masterminds, including their pros, cons, and the lessons learned.

Eric and I discuss the value of storytelling, self-awareness, and vulnerability in establishing a meaningful online presence. Whether you're considering launching a mastermind, enhancing your personal brand, or looking to deepen your connections with your audience, this episode delivers a mix of actionable advice and honest reflections.

Timestamps:

(00:00) - Introduction and episode setup

(02:00) - Building authentic personal brands

(06:30) - Vulnerability and Storytelling online

(11:15) - The power of masterminds

(16:50) - Structuring masterminds effectively

(21:30) - Balancing personal growth with branding

(27:00) - Social media strategies and engagement tips

(35:20) - Long-term brand-building insights

(42:00) - Overcoming criticism and self-doubt

(48:15) - Closing thoughts on authenticity

Check out today's guest, Eric Siu:

Eric's Instagram: https://www.instagram.com/ericosiu

Eric's LinkedIn: https://www.linkedin.com/in/ericosiu

Single Grain's Website: https://www.singlegrain.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:

In this episode, I sit down with Andrea Sampson, a seasoned strategist turned storytelling coach, to explore the power of storytelling in branding, leadership, and public speaking. Andrea shares her journey from the high-pressure world of advertising to coaching TED speakers and thought leaders. We discuss the essence of compelling storytelling, how personal experiences shape narratives, and how anyone can harness their unique voice to captivate an audience. Andrea also breaks down the psychology behind storytelling, the role of emotional connection, and why differentiation is key in personal branding. Whether you're a creative professional, a speaker, or an entrepreneur, this conversation is packed with insights to help you refine your messaging and make a lasting impact.

Timestamps:

(00:00) - Introduction

(00:39) - Chris Do on storytelling & self-consciousness

(01:11) - Andrea’s career shift from advertising to TED coaching

(05:17) - What does a strategist do in advertising?

(13:11) - Inside an advertising pitch: E-Trade campaign

(19:50) - What clients look for in an ad agency

(25:11) - Andrea’s soul-searching moment at 50

(31:44) - Discovering TEDx and becoming a speaker coach

(36:12) - Coaching scientists & translating complex ideas

(44:06) - The science of storytelling & emotional engagement

(50:01) - Personal branding: Awareness, authority, and differentiation

(57:36) - How storytelling makes ideas memorable

(1:00:23) - What stories people should tell more

Check out today's guest, Andrea Sampson:

Andrea's LinkedIn: https://www.linkedin.com/in/acsampson

Andrea's Website: https://talkboutique.com/

Andrea's Instagram: https://instagram.com/thisisandreasampson

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:

In this solo episode, Chris Do examines the dynamics of leadership and followership, exploring how clearly defined roles can create healthier relationships in teams, families, and businesses. Chris shares his perspective on when to lead, when to follow, and why trying to merge the two often results in frustration.

Using relatable stories, he explains how leaders can empower others by giving them full autonomy while maintaining respect for the roles people play. This thought-provoking episode is a valuable resource for anyone looking to navigate complex relationships with more clarity and empathy.

Timestamps:

(00:00) Introduction to solo episodes

(00:38) Misconceptions about leadership and listening

(01:17) The balance between leading and following

(02:23) The dangers of blurred roles

(03:00) The black sheep’s role in families and teams

(04:50) Institutional knowledge and preserving history

(05:34) Trusting the leader and letting go

(06:50) The frustration of mixed instructions

(07:22) Summary: Defining and sharing roles

Check out The Futur:

➤ Website | Courses | LinkedIn | Podcasts

➤ Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

➤ Website | LinkedIn | Facebook | Instagram | Twitter

➤ TikTok | Threads | Zaap | Clubhouse | Behance

In this episode, I sit down with Matthew Encina for an intimate look at his inspiring transition from Creative Director at renowned design studio Blind to successful YouTube entrepreneur. Following the viral success of his home office redesign video that catalyzed his independent career, Matthew shares the strategic thinking and creative courage behind his pivot.

We dive deep into his evolution as a product designer, exploring how he artfully balances aesthetics with practical functionality in everything from workspace design to digital products. You'll hear Matthew's unique insights on maintaining creative momentum while working solo, including his morning fitness routine that fuels his productivity. We also geek out over his passion for custom mechanical keyboards and explore how this hobby influences his design philosophy.

Whether you're a creative professional considering the leap to entrepreneurship or simply fascinated by the intersection of design and business, Matthew's candid discussion of risk-taking and personal growth offers valuable lessons for navigating your own creative journey.

From sophisticated workspace solutions to cultivating sustainable creative practices, this conversation delivers actionable insights for anyone looking to elevate their creative game.

Timestamps:

(01:22) - Matthew Encina's Journey: From Student to Creative Director

(02:33) - Venturing into Content Creation

(03:10) - The Big Decision: Leaving The Futur

(06:07) - Success on YouTube: The First Viral Video

(11:58) - Balancing Content Creation and Product Design

(15:11) - Financial Success and Personal Freedom

(17:25) - The Transition to Independent Projects

(24:44) - Collaborating with Grovemade

(29:00) - Reflecting on Gratitude and Success

(30:16) - Diving into Mechanical Keyboards

(31:53) - The Joy of Custom Keyboards

(34:37) - Business Structure and Partnerships

(39:15) - Lessons Learned and Future Plans

(48:32) - Personal Insights

Check out today's guest, Matthew Encina:

Matthews Website: https://matthewencina.com/

Matthews Instagram: https://www.instagram.com/matthewencina/

Mod Musings Website:https://www.modmusings.com/

Mod Musings Instagram: https://www.instagram.com/mod.musings/

Youtube: https://www.youtube.com/matthewencina

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:

In this episode, I sit down with Caleb Ralston, a creative strategist who’s had an incredible journey in the digital space. From shooting powerlifting videos as a teenager to working alongside Gary Vaynerchuk and later leading the media team for Alex and Leila Hormozi, Caleb has seen it all. We dive into his experiences managing content at scale, what it was really like working behind the scenes with Gary Vee, and how he built and led a powerhouse content team for the Hormozis. Caleb also shares why he decided to step away and start his own venture, offering insights into building a personal brand and the future of content creation. If you want to learn how to grow a media empire, scale a creative team, and transition from creator to leader, this episode is packed with valuable takeaways.

Timestamps:

(00:00) - Introduction

(02:16) - How Sean Cannell & Gary Vee inspired Caleb

(06:18) - From church videography to fitness content

(12:52) - Working with top bodybuilders & cold-pitching gigs

(18:35) - Joining Team Gary Vaynerchuk as a videographer

(24:15) - Managing chaos: Filming, logistics, & real-time content

(32:02) - The challenge of scaling Gary Vee’s content

(39:00) - Why Alex & Layla Hormozi reached out to Caleb

(46:22) - Building Mosey Media & growing a team from scratch

(54:10) - Why Caleb left to start his own business

(1:05:30) - The future of content & personal branding

(1:20:15) - Advice for aspiring content creators

Check out today's guest, Caleb Ralston:

Caleb's LinkedIn: https://www.linkedin.com/in/calebralston/

Caleb's Website: https://www.calebralston.com/

Caleb's Instagram: https://www.instagram.com/calebralston

Caleb's YouTube: https://www.youtube.com/@CalebRalston

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:

In this episode, I sit down with communication coach and mindfulness expert Melanie Whitney to explore the power of emotional regulation, mindful communication, and overcoming core wounds. Melanie shares her personal journey, from struggling to find direction after graduate school to discovering her passion for helping others build healthier relationships with themselves and others.

We dive into practical strategies for self-awareness, recognizing emotional patterns, and understanding how past experiences shape our present reactions. We also break down her P.E.A.C.E. framework — a tool to help individuals identify and heal from core wounds like unworthiness, rejection, and grief.

This conversation is packed with insights on how to show up authentically, communicate with intention, and lead a more empowered life.

Timestamps:

(00:00) - Introduction

(02:45) - Melanie’s backstory and education journey

(08:30) - Emotional regulation and communication

(16:00) - Patterns and ego in communication

(23:00) - Emotions as records of the past

(31:45) - Identifying core wounds

(40:30) - The P.E.A.C.E. framework explained

(50:15) - The power of self-awareness

(58:00) - How attachment affects growth

(01:06:30) - Practical steps for emotional regulation

(01:15:15) - Empowerment through self-compassion

(01:25:00) - Final reflections and closing thoughts

Check out today's guest, Melanie Whitney:

Melanie's Instagram: https://www.instagram.com/melaniewhitney_

Melanie's LinkedIn: https://www.linkedin.com/in/melanie-whitney/

Melanie's Website: https://www.mindlesstomindful.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:

In this engaging episode, Chris Do connects with Adrian Per, a talented filmmaker, creative director, and rising social media influencer, to unpack his journey of perseverance and self-discovery. Adrian reflects on his early creative spark—dissecting music and visualizing scenes as a child—and how that passion blossomed into a career in filmmaking.

He shares the struggles of growing up as the son of immigrant parents, dealing with societal and familial expectations, and navigating financial challenges. The conversation delves into pivotal moments, including Adrian’s move to Los Angeles, his transition from music videos to branded content, and the lessons he learned about humility, collaboration, and self-expression.

Adrian also provides a fascinating glimpse into his creative process, from scripting to self-shooting, and discusses the importance of authenticity in both personal style and professional projects. With humor, vulnerability, and practical insights, this episode is an invaluable resource for creatives and entrepreneurs aiming to make their mark.

Timestamps:

(00:00) - Introduction

(00:42) - Meeting Adrian Per

(01:17) - Adrian’s creative journey

(07:15) - Music videos and early inspirations

(14:00) - Struggles and lessons from immigrant parents

(22:00) - Adrian’s move to Los Angeles

(28:23) - Transition to content creation

(34:10) - Networking and social skills

(41:00) - Adrian’s creative process and filming techniques

(52:00) - Evolution of personal style

(55:45) - Reflection on Instagram recognition

If you want to see the video, please check it out on YouTube: https://youtu.be/KvUO_1lrNcQ

Check out today's guest, Adrian Per:

Adrian's Instagram: https://www.instagram.com/omgadrian/

Adrian's TikTok: https://www.tiktok.com/@omgadrian

Adrian's YouTube: https://www.youtube.com/adrianper

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:

In this insightful episode of The Futur, Chris Do welcomes Michelle J. Raymond, a LinkedIn strategist and B2B specialist, to discuss maximizing LinkedIn for business growth. Michelle shares her journey from sales in the chemical industry to becoming a LinkedIn expert, emphasizing the platform's potential for fostering authentic connections and community building.

Together, they explore strategies for overcoming hesitations businesses have about LinkedIn, the importance of content relevance, and innovative uses of company pages for advocacy. From tactical advice like leveraging the search bar to long-term brand-building strategies, Michelle offers actionable insights for businesses and individuals aiming to grow their influence and client base on LinkedIn.

This conversation is a must-listen for professionals seeking to stand out in an increasingly crowded digital space.

Timestamps:

(00:00) - Introduction to Michelle J. Raymond

(00:57) - Michelle’s professional background

(02:53) - Discovering LinkedIn’s potential

(06:00) - Shifting from secrecy to transparency in business

(10:00) - Addressing challenges in converting LinkedIn followers

(14:56) - Defining and targeting your dream client

(25:00) - Leveraging company pages strategically

(37:00) - Overcoming content creation fears

(50:00) - The energy behind content creation

(58:45) - Trends and predictions for 2025

Check out today's guest, Michelle J. Raymond:

Michelle's LinkedIn: https://au.linkedin.com/in/michellejraymond

Michelle's Website: https://b2bgrowthco.com/

Michelle's Instagram: https://www.instagram.com/good_trading_co/?hl=es

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:

In this quick yet impactful solo episode, Chris Do outlines the five biggest mistakes creatives make that risk losing their clients. From the pitfalls of poor responsiveness and inflexibility to the dangers of unclear processes and taking client relationships for granted, Chris offers practical advice on how to safeguard and nurture these valuable connections.

He emphasizes the importance of keeping clients informed, creating inclusive communication, and consistently engaging in dialogue to ensure alignment and trust. This episode provides essential insights for creatives aiming to build lasting client relationships and avoid common missteps.

Timestamps:

(00:00) Introduction to solo episode

(00:38) Importance of client retention

(01:00) Mistake 1: Lack of responsiveness

(01:51) Mistake 2: Inflexibility and resistance to input

(03:00) Mistake 3: Unclear process or next steps

(04:13) Mistake 4: Expecting clients to speak “creative language”

(05:39) Mistake 5: Taking relationships for granted

Check out The Futur:

➤ Website | Courses | LinkedIn | Podcasts

➤ Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

➤ Website | LinkedIn | Facebook | Instagram | Twitter

➤ TikTok | Threads | Zaap | Clubhouse | Behance

In this episode, Chris Do talks with Finn McKenty, a marketing strategist, designer, and YouTube creator known for his unique insights on building influence and branding in the digital space. Finn shares his journey from designer to business strategist, revealing how his career pivots shaped his perspective on marketing and credibility. Together, they dive into effective communication, the power of a consistent personal narrative, and how to capture your audience's attention in today’s crowded content landscape. Chris and Finn also unpack practical tips on harnessing storytelling to build authentic brand value and explore the importance of understanding consumer beliefs to drive marketing success.

Timestamps:

(00:00) - Intro and background

(02:00) - From design to business

(05:30) - Defining product design

(10:05) - Marketing as applied psychology

(15:30) - Consumer beliefs and branding

(20:40) - The Febreze Sport case study

(30:15) - Navigating free information overload

(35:25) - The value of credibility

(40:40) - Building a personal brand narrative

(45:30) - Key storytelling tips for creators

Check out today's guest, Finn McKenty:

Finn's Website: https://www.finnmckenty.com/

Finn's YouTube: https://www.youtube.com/@FinnMckentyPRMBA

Finn's Instagram: https://www.instagram.com/finnmckenty/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and content strategist, shares insights on AI’s disruptive potential, how to use it as a productivity tool, and the evolving landscape of content creation.

Chris and Sean break down the importance of authenticity, goal setting, and work-life balance while discussing the role of personal websites in a social-first world. They explore how creators can position themselves for long-term success by leveraging their unique voice, refining their brand, and staying ahead of industry trends. Throughout the conversation, they provide actionable steps for creators looking to elevate their content and future-proof their careers.

Timestamps:

(00:00) - Introduction

(00:28) - Meet Chris Do

(01:08) - AI’s disruptive future

(02:20) - Using AI in content

(05:00) - Productivity vs. team size

(07:46) - AI and creative ethics

(10:00) - Essential skills for future jobs

(14:00) - Elon Musk & brand loyalty

(16:32) - Staying grounded with fame

(19:00) - Foundations of personal branding

(25:00) - Brand authenticity challenges

(32:13) - Design improvements for creators

(41:30) - Chris on copying and learning

(49:00) - Value of mentorship and coaching

(54:00) - Finding your niche and ikigai

(57:23) - Content strategy & future goals

Check out today's guest, Sean Cannell:

Sean's Website: https://www.seancannell.com/

Sean's YouTube: https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g

Sean's Instagram: https://www.instagram.com/seancannell/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:

In this episode, Chris Do brings back Daniel Priestley for an insightful discussion on attracting high-end clients and the mindset shifts needed to position yourself as a key player in your industry. Daniel, a successful entrepreneur and author, shares practical tactics and strategies on moving from being perceived as a "worker bee" to a "key person of influence." They dive into the importance of showcasing past successes, building a list of potential clients, and leveraging exclusivity to create demand. Along the way, Chris and Daniel provide actionable steps for building credibility, boosting your business reputation, and rethinking client relationships for long-term success.

Timestamps:

(00:00) - Intro and welcome

(01:18) - Defining high-end clients

(03:23) - Myths about high-end clients

(05:08) - Value of high-paying clients

(10:00) - Showcasing past projects

(15:04) - Importance of storytelling

(20:00) - Pitching yourself as influential

(24:26) - Creating your niche and identity

(28:50) - Leveraging a waitlist for exclusivity

(35:30) - Strategies for setting appointments

Check out today's guest, Daniel Priestley:

Daniel's Website: https://danielpriestley.com/

Daniel's Instagram: https://www.instagram.com/danielpriestley/?hl=en

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching CoachBox AI and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why simplifying your communication matters, and how persistence and visualization play a huge role in achieving your goals. We also get deep into personal reflections — like the lessons we learn from childhood and the hidden power of discomfort as a sign of growth. If you’ve ever wondered what your unique formula for success might be, this is an episode you won’t want to miss.

Timestamps:

(00:00) - Introduction

(02:00) - Jodie’s journey and recent achievements

(06:15) - The power of children’s books in storytelling

(10:30) - Personal success systems explained

(13:45) - Success stories: Taylor Swift, Jeff Bezos, Elon Musk

(17:00) - Visualization and goal setting

(21:45) - Communication and cultural understanding

(25:00) - Using personal strengths for success

(29:00) - Powerlifting and competitive mindset

(32:00) - Visualization as a success tool

(37:30) - Cosmic perspective and clarity

(43:00) - My personal success system exploration

(55:00) - The importance of persistence and adaptability

(01:02:00) - Creativity, patterns, and personal growth

Check out today's guest, Jodie Cook:

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook/

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook

Jodie's Website: https://www.jodiecook.com/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:

In this quick yet impactful solo episode, Chris Do outlines the five biggest mistakes creatives make that risk losing their clients. From the pitfalls of poor responsiveness and inflexibility to the dangers of unclear processes and taking client relationships for granted, Chris offers practical advice on how to safeguard and nurture these valuable connections. He emphasizes the importance of keeping clients informed, creating inclusive communication, and consistently engaging in dialogue to ensure alignment and trust. This episode provides essential insights for creatives aiming to build lasting client relationships and avoid common missteps.

Timestamps:

(00:00) Introduction to solo episode

(00:38) Importance of client retention

(01:00) Mistake 1: Lack of responsiveness

(01:51) Mistake 2: Inflexibility and resistance to input

(03:00) Mistake 3: Unclear process or next steps

(04:13) Mistake 4: Expecting clients to speak “creative language”

(05:39) Mistake 5: Taking relationships for granted

Check out The Futur:

➤ Website | Courses | LinkedIn | Podcasts

➤ Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

➤ Website | LinkedIn | Facebook | Instagram | Twitter

➤ TikTok | Threads | Zaap | Clubhouse | Behance

In this episode, host Chris Do sits down with Entrepreneur Noah Kagan, the founder and CEO of AppSumo, as he shares valuable advice on cultivating the entrepreneurial mindset, recognizing business opportunities and persisting through challenges. Drawing from his personal and professional experiences, he delves into the significance of perseverance, problem-solving skills, asking the right question, and continual improvement in business. Noah Kagan emphasizes the importance of not just generating ideas but also their successful execution and the value they add. He talks about setting transformative financial goals, the power of validating business ideas, leveraging personal networks, focusing on one platform for growth, and the role of email lists. He also gives a peek into his upcoming book, 'Million Dollar Weekend'.

Timestamps:

(00:00) Noah Kagan on starting a business

(01:00) Importance of experimentation and failure

(04:00) Finding opportunities through frustration

(07:00) Leadership and delegation strategies

(10:00) The power of slow, steady growth

(14:00) Insights on hiring and retaining talent

(18:00) Building a million-dollar business

(22:00) Business lessons from rejection and persistence

(28:00) Monetizing creativity and solving problems

Check out today's guest, Noah Kagan:

Noah's Instagram: https://www.instagram.com/noahkagan/?hl=en

Noah's LinkedIn: https://www.linkedin.com/in/noahkagan

Noah's YouTube: https://www.youtube.com/@noahkagan

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:

In this heartfelt solo episode, Chris Do reflects on a transformative fishing trip with 19 creatives in the Canadian wilderness. Drawing on the classic Hero’s Journey story structure, Chris shares how stepping outside comfort zones leads to personal growth and connection. From humorous mishaps like a lost phone to lessons about being present and embracing challenges, this trip was full of memorable moments. Chris emphasizes the power of shared experiences, true connection, and the importance of answering a call to adventure. Whether you’re a seasoned explorer or hesitant to try something new, this episode will inspire you to embrace the unknown and create deeper bonds with others.

Timestamps:

(00:00) Introduction to solo episode

(00:54) The Hero’s Journey and the call to adventure

(02:10) 19 strangers embark on a fishing trip

(03:23) Lessons from frustrations and challenges

(04:36) A story of loss and transformation

(06:11) A surprise victory and a jackpot

(07:24) Creating connections through shared experiences

(09:00) Stepping out of your comfort zone

(10:00) An invitation to future adventures

Check out The Futur:

➤ Website | Courses | LinkedIn | Podcasts

➤ Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

➤ Website | LinkedIn | Facebook | Instagram | Twitter

➤ TikTok | Threads | Zaap | Clubhouse | Behance

Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, I welcome back LinkedIn expert Jasmin Alic following our previous viral conversation that became LinkedIn's #1 video of the year. Jasmin brings 15 years of writing experience and insights from his thriving coaching practice to share what's really working on LinkedIn in 2024. We dive deep into the psychology of content creation, exploring everything from crafting the perfect first three lines to building genuine community engagement through strategic commenting. I'm particularly excited about our discussion of Jasmin's innovative "signposting" technique and his fresh perspective on how LinkedIn's evolution toward video content is changing the game. We also tackle controversial topics like AI-generated comments and the truth about reach metrics, while Jasmin opens up about how he maintains authentic connections while running a booked-out coaching business. Whether you're just starting out or looking to level up your LinkedIn strategy, this conversation offers practical techniques you can implement right away.

Timestamps:

(00:00) - Welcome and Previous Success

(03:27) - LinkedIn's Video Evolution

(06:00) - Content Creation Fundamentals

(31:33) - Post Psychology Deep Dive

(41:15) - Signposting Technique Explained

(57:54) - Case Study Strategy

(01:04) - Understanding Reach Metrics

(01:11) - AI Comments Discussion

(01:14) - Work-Life Integration

(01:20) - Episode Wrap-Up

Link to our first episode: https://open.spotify.com/episode/5RYWMtGeKvbNPYpMecgbJT?si=UXgHyC5QQVKt39sU2wSyqA

Check out today's guest, Jasmin Alic:

Website: https://www.hey-jay.com/

Jasmin Alic LinkedIn:https://www.linkedin.com/in/alicjasmin/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:

In this episode, I explore the crucial role storytelling plays in marketing and brand strategy. I explain how strong emotions and memorable stories are essential for effective branding, emphasizing that storytelling is an innate part of human memory. I dive into the importance of creating relatable narratives, using examples like the Hero's Journey and traditional fables such as Aesop's. I highlight how brand equity and storytelling can transform products from mere commodities into recognizable brands by focusing on character, want, and obstacle. I also share strategic insights through a sample brand strategy tailored for different client demographics. Tune in to discover how storytelling can elevate your branding efforts and engage audiences in a meaningful way.

Timestamps:

(00:00) Introduction to solo format

(00:39) Storytelling's role in memory

(02:10) Why facts alone don’t engage

(03:40) Fables and lasting stories

(05:10) George Lucas and the Hero’s Journey

(06:20) Simplifying story elements

(09:00) Branding through storytelling

(10:30) Ideal client profiling

(13:00) Reaching high-value clients uniquely

(15:00) Innovative marketing ideas

Check out The Futur:

➤ Website | Courses | LinkedIn | Podcasts

➤ Instagram | Facebook | Twitter | TikTok | YouTube

Check out Chris Do:

➤ Website | LinkedIn | Facebook | Instagram | Twitter

➤ TikTok | Threads | Zaap | Clubhouse | Behance

Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, I connect with serial entrepreneur and AI visionary Austin Armstrong for a thought-provoking exploration of how artificial intelligence is revolutionizing the content creation landscape. Drawing from his extensive experience at the intersection of technology and creativity, Austin breaks down complex AI concepts into actionable insights for creators and business owners alike. We dive deep into the practical applications of AI tools in content production, while honestly addressing the ethical considerations and potential pitfalls that creators need to navigate. The conversation takes an especially compelling turn as Austin shares his firsthand experiences of building and scaling AI-driven businesses, offering rare insights into what works—and what doesn't—in this rapidly evolving space. You'll discover his strategic framework for integrating AI tools without sacrificing authenticity, including practical tips for maintaining a human touch in an increasingly automated world. Whether you're a content creator looking to leverage AI effectively or an entrepreneur seeking to understand the future of digital content, Austin's blend of technical expertise and business acumen provides a valuable roadmap for staying ahead of the curve. Don't miss his fascinating predictions about where AI is heading and how creators can position themselves for success in this transformative era.

Timestamps:

(01:03) - Meet Austin Armstrong 

(04:00) - Faceless Content Creation Explained

(06:57) - The Future of AI in Content Creation

(10:00) - Ethical and Practical Concerns

(12:50) - AI's Impact on Various Industries

(14:17) - The Role of AI in Personal and Professional Growth

(15:24) - Balancing Automation and Authenticity

(18:47) - The Dead Internet Theory

(19:43) - The Human Element in Content Creation

(27:57) - Automating Content Distribution

(29:08) - AI Tools in Content Creation

(30:26) - The Case for Embracing AI

(31:52) - Handling Trolls and Negative Feedback

(38:48) - Social Media Strategies and TikTok Challenges

(44:15) - Success Stories with Syllabi

(49:54) - Public Speaking and Marketing Insights

Check out today's guest, Austin Armstrong:

Syllaby Website:https://syllaby.io/

Enter the code Challenge and get 25% off

Syllaby LinkedIn:https://www.linkedin.com/company/trysyllaby/

Austin’s LinkedIn: https://www.linkedin.com/in/austinarmstrong90/

Austin’s Youtube: https://www.youtube.com/@SocialtyPro/videos

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok:

In this episode, I sit down with the multifaceted Bea Chu for an illuminating conversation about navigating the international content creation landscape. As a respected voice in cinematography, audio, and tech, Bea offers unique insights from her journey across two distinctly different creator markets. We dive deep into the fascinating contrasts between content creation in the Philippines and the United States, exploring how cultural nuances shape audience engagement and creative strategy. Bea shares candid reflections on adapting her content style while maintaining her distinctive voice, and reveals the behind-the-scenes realities of building a cross-cultural audience. The conversation takes an especially valuable turn as we explore her sophisticated approach to brand partnerships, where she breaks down how creators can maintain authenticity while building profitable relationships with sponsors. Whether you're an international creator looking to expand your reach or a brand seeking to understand creator partnerships better, Bea's practical wisdom and cultural insights offer a fresh perspective on succeeding in today's global content landscape. You'll walk away with actionable strategies for crafting content that resonates across borders while staying true to your creative vision.

Timestamps:

(00:00) - Meet Bea Chu

(00:48) - Diverse Career Background

(01:59) - Challenges of Being a Creator in the Philippines

(02:55) - Brand Sponsorships and Integrity

(04:58) - Comparing Creator Markets: Philippines vs. US

(09:03) - Mindset Shifts for Creators

(11:37) - Navigating Brand Interactions

(12:43) - The Vicious and Virtuous Cycles

(13:47) - Empowering Creators to Value Their Work

(16:34) - Concluding thoughts on integrity in content creation and Bea’s upcoming engagements

Check out today's guest, Bea Chu:

Website: https://www.beachu.tv/

Twitter: https://x.com/beachu_tv

Facebook: https://www.facebook.com/beachutv

Instagram: https://www.instagram.com/beachutv/?hl=en

TikTok: https://www.tiktok.com/@beachutv

Youtube: https://www.youtube.com/beachutv

Email: WorkwithChu@gmail.com

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

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In this engaging episode, Chris Do sits down with Brendan Kane, a social media expert and author known for his data-driven approach to virality. They dive deep into the science behind creating viral content and how social media algorithms work to promote high-quality, engaging content. Brendan breaks down his "generalist principle," explaining why appealing to a broader audience doesn’t dilute a brand’s message but can instead amplify it. With examples from successful clients, he shares actionable strategies for consistent growth on platforms like TikTok and Instagram, emphasizing that understanding content format and context is crucial. This episode is packed with insights for anyone looking to expand their reach and convert views into loyal followers and clients.

Timestamps:

(00:00) Introduction to Brendan Kane

(01:43) The science of going viral

(02:16) Breaking through consistently

(05:00) Role of algorithms in social media

(07:00) The generalist principle explained

(08:40) Turning views into business growth

(11:00) Avoiding niche-only content traps

(14:30) Viral success example: Tanner Leatherstein

(17:45) Tools and mindset for social media success

(22:00) Identifying repeatable formats

(30:50) Common mistakes on social media

(37:00) Mastering perspective shifts for engagement

Check out today's guest, Brendan Kane:

Brendan's Website: https://brendanjkane.com/

Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/

Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en

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Check out Chris Do:

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