The FMCG Guys – Details, episodes & analysis

Tara Loftis is the Global President, Dermatological Skincare at Galderma. Globally representing brands like Cetaphil, Defferin, Alastin and Benzac, she's a leader that balances soul, gut feeling and scientific rigour. Always keeping her ears tuned to what's happening in culture, she speaks about how she's been able to create "viral bets" that resonate with the zeitgeist and the contemporary consumer.

Tune into this conversation to hear about:

• Tara's role leading Galderma's global Dermatological Skincare franchise, including Cetaphil, Alastin, Benzac and Differin
• Galderma's dermatology-first footprint, scientific heritage and what differentiates its brands
• How she brings cultural relevance to Galderma, including Cetaphil's viral Super Bowl moment
• The career experiences that shaped her leadership approach at Galderma
• Her views on brand building vs. performance — and the one question she always asks when hiring

More 

Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  

Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian

Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/gztCQqP5KZY

Lucia Mastromauro is Deliveroo's VP of Advertising. We sit down with her at SMG and Adweek's Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street.

Tune in to hear about:

• Lucia's career at the likes of eBay, Google and WPP
• Her take on Retail Media and how unifying different platforms could really make it flourish
• The convergence of Brand Building and commerce and what that means for brand CMOs
• Why modern marketers need to embrace tech and data

More 

Follow us on Instagram: https://www.instagram.com/fmcgguys/

Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  

Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian

Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Sign up for Candid Commerce Amsterdam (Nov 5th at Capital C): https://candid-commerce.com/amsterdam-2025 

See last year's event: https://candid-commerce.com/candid-commerce-amsterdam 

Candid Commerce London: https://candid-commerce.com/candid-commerce-london 

The Hot Seat: https://www.fmcgguys.com/hot-seat-wrmc/ 

Our guest for this episode 200 is Rick Swinkels, CEO at TCC. The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers. 

• Watch on YouTube: https://youtu.be/xJOotPI7Jkc
• TCC Website
• TCC LinkedIn

Topics Covered:

• Rick's career in Retail prior to TCC
• TCC's proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online
• The big topics in Consumer & Retail and what can Retailers do about them
• How to create Value independent from price
• Creating Omnichannel campaigns
• Learnings from Groceryshop and comparing US and European Retail

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/  
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ 
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian

Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times.

Tune in to learn about:

• Isabel's multi-functional career and international moves both in Europe and LATAM.
• The purpose of the main brands in Wolverine Worldwide's portfolio
• Approaching the Footwear Marketplace across sales channels
• Managing organizations and change management in a volatile world with a clear vision and communication
• Creating an organization with the consumer in mind

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/  
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ 
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian

Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI.

Topics covered:

• BSH's footprint
• Her career background and how she decided to take a sabbatical
• The differences between heading up Marketing in FMCG and Large Appliances
• How Branding has changed
• Why Social Media is key to their Marketing Strategy
• Balancing Local and Global Marketing

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/  
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

The FMCG Guys celebrate SMG's rebranding revisiting this episode from May 2023 with their CEO Sam Knights and Ollie Shayer from Boots.

Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG.

Tune in to learn about:

• Best Practices when setting up a Retail Media Network
• How FMCG companies can better leverage this channel
• Connecting Retail Media Data with an overall Data Strategy
• The benefit for the consumer

Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online.

• Transitioning from FMCG to Consumer Healthcare and learnings on the way
• STADA's unique DNA and Culture based on Heritage, Purpose and Growth
• Deploying global initiatives locally and working effectively across functions
• What Retail Media looks like in the Pharmacy Channel
• AI and Data Management
• Predictions for the next 2 years

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/  
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ 
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian

The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as:

- Lucia's career in Retail

- Cross-functional moves 

- The evolution of Retail

- Leadership with purpose

- Moving internationally

- Managing different types of people

- What a brand stands for, with the example of Levi's

- Building trust

Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media. 

Topics covered:

• Jennifer's career path: moving from FMCG to Retail
• What's exciting about PedidosYa: a LATAM Q-Commerce plya
• FMCG Trends in Latin America
• The impact of Digital in Retail and FMCG in the continent
• How eCommerce has developed in different markets
• The surge of Retail Media
• Success stories in Retail Media campaigns

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/  
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ 
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian