The Entrepreneurial Therapist Podcast – Details, episodes & analysis

Is SEO actually dead… or are we just playing by outdated rules?

In this episode, I'm interrupting our seven-figure series to talk about something that feels urgent: the massive shifts happening in SEO and AI search and what they mean for you as a therapist in private practice. I break down why SEO isn't dead (despite what the internet is screaming), but it is very different than it was even a year ago. We're no longer just talking about showing up on Google. Now we're navigating visibility on AI platforms like ChatGPT, Perplexity AI, Claude, Google, and Bing. I'll explain the big pivot away from "content is king" and toward something much more powerful in 2026: legitimacy, credibility, and topical authority.

I also walk you through three practical shifts you can implement quickly (without writing 1,500-word blogs twice a week) to help you show up in AI searches and attract more private-pay clients. We'll talk about zero-click searches, why your Google Business Profile and directory bios matter more than ever, and how to structure your website so AI tools actually recommend you. My intention with this episode is to show you exactly where to focus next.

Topics Covered in this Episode:

• 3:12 - Why "SEO is dead" is a dramatic myth (and what's actually changing)

• 5:48 - The real reason "content is king" no longer applies in the AI era

• 8:10 -The credibility shift that gives therapists a major competitive advantage

• 10:27 - A simple website update that can dramatically improve AI visibility

• 12:02 - How clients are actually searching in tools like ChatGPT now

• 14:11 - What "zero-click searches" mean for your marketing strategy

• 16:05 - The overlooked sections of your online presence that now carry the most weight

Join me Wednesday, March 11th at 1PM EST for a free masterclass on How To Make Your Private Practice Impossible To Miss In 2026 

I'll walk you step-by-step on how to get your Private Practice to show up in Google search + ChatGPT using beginner-friendly SEO tools and AI hacks you can implement in minutes, plus community marketing that is a MUST in 2026.

Resources Mentioned:

Register Here Today to Save Your Spot: https://www.theentrepreneurialtherapist.com/webinar

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

What if the real reason you haven't scaled your practice isn't strategy… but capacity?

In this episode, I'm covering the piece no one talks about in the seven-figure conversation: your energy. We can learn marketing. We can master systems. We can hire and scale. But if you don't have the time, space, and nervous system regulation to implement what you already know, you will stay stuck. I share the hard statistics around female entrepreneurs and therapists hitting major revenue milestones, and why doing what "everyone else" is doing simply won't get you there. I also walk you through the mindset shift that changed everything for me after a season of grief, burnout, and realizing I was living in the wrong story.

I break down the practical and personal shifts that helped me expand my capacity. I'll challenge you to look at what you're holding outside of work, what you're doing out of obligation instead of alignment, and why managing your life like a seven-figure therapist has to happen before you become one. If you want to scale without sacrificing your health, relationships, or sanity, this is the episode that will change how you think about growth.

Topics Covered in This Episode:

• 3:42 - The uncomfortable statistics that might just fuel your next level

• 7:15 - Why knowing "how" isn't your real problem

• 10:28 - The 48-hour exercise that exposes what's actually draining you

• 14:03 - The delegation shifts that buy back more time than you think

• 16:47 - What high-level female founders are doing behind closed doors

• 19:12 - The hidden ROI of protecting your health

If this episode stirred something in you, I urge you to take action. Start the audit. Have the hard conversation. Trial the support. Decide you're no longer available for the version of success that costs you your well-being. And if this resonated, DM me and let me know what hit home - I'd love to hear what you're shifting as you step into your next level.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k  

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout. 

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1. 

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

Is the marketing you're doing right now actually creating long-term freedom or just another version of burnout in disguise? 

In this replay of one of the most downloaded episodes of the year, I'm breaking down the best marketing strategies I truly believe in if you value flexibility, rest, and sustainability as much as growth. I walk you through what freedom-based marketing really means, why hustle-heavy strategies eventually backfire, and how to start thinking about your marketing decisions through the lens of your future life.

I cover what works best for both practice builders and creators, from SEO and Google visibility to email lists, funnels, and the role social media should (and shouldn't) play. I share real examples from my own business, explain why some strategies quietly keep working for years, and ask you to take an honest look at whether your current marketing is aligned with the life you're trying to build for your health, your family, and your long-term well-being.

Topics Covered in This Episode:

• 2:10 - The question I ask myself before committing to any marketing strategy

• 6:45 - Why some marketing creates freedom later (and some never will)

• 9:30 - The underrated strategy that keeps working even when you're offline

• 12:50 - What I believe is the most powerful asset creators can build in 2025

• 16:40 - Why social media feels exhausting and how I set boundaries with it

• 20:05 - The real role of funnels in creating long-term sustainability

• 24:30 - The shift that helped me work less without serving less

I want you to sit with the question I pose at the end: Is the marketing you're doing today supporting the life you want in the years ahead? If you're craving more rest, more alignment, and smarter growth (not just more noise) this conversation is for you. And if you are interested in getting more private pay clients in the New Year join us in the Practice Accelerator to get started today.

Resources Mentioned:
If you are interested in getting more private pay clients in the New Year join us in the Practice Accelerator to get started today: https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Today I do a chit-chat episode giving you a little life update while talking about coaching and how it's beneficial for you and your practice. Having a long term coach is not something I hear talked about too often but really can make a difference in your long-term success.

In today's episode, I cover:

• When having a coach is the most beneficial 

• What a good coach will do for you and your business

• How coaching has helped me move past my comfort zone

Resources from the show:

Interested in coaching? Apply for 1-1 Coaching here!

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Send me a DM on insta and let me know what you think of the show!

The Scale Up Mastermind is currently open for enrollment and starts again in September. Reach out today to see if you'd be a good fit. 

Sponsors for today's show:

Need an EHR that provides human customer services, low credit card processing fees and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use.  Use the code work AMBITION at check out to get one month free. 

If building a hybrid practice is on your heart this year, check out Alma. They take the back end work off your plate so you can focus on your clients and filling your practice.

In today's episode, I sit down with Kelly McKenna and discuss instagram for therapists. If you've been wanting to grow your account and have a tactical strategy to use this year, this is the episode for you.

In today's episode we discuss:

• The mindset needed the first year you're focusing on growth

• How Kelly made $100K in sponsors from her Instagram

• Carousels vs. reels- how to strategically plan what works for your audience 

Connect with Kelly here:

SitwithKelly

BusinessofTherapy

Reels Membership

Resources from the show

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Send me a DM on insta and let me know what you think of the show!

The Scale Up Mastermind is currently open for enrollment and starts again March. Reach out today to see if you'd be a good fit. 

Sponsors for today's show

Need an EHR that provides human customer services, low credit card processing fees and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use.  Use the code work AMBITION at check out to get one month free.

If building a hybrid practice is on your heart this year, check out Alma. They take the back end work off your plate so you can focus on your clients and filling your practice.

In today's episode, I talk to the documentation wizard herself, Beth Rontal. I ask her all about what we need to include in our notes and various aspects of looking at progress notes in private practice. 

In today's episode, Beth covers:

• What to include in your template for progress note documentation

• How long a session note should take you

• Administrative requirements vs. clinical requirements

Beth's Workshop: Misery or Mastery

Freebie: 25 Tips for Getting Notes Done!

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Send me a DM on insta and let me know what you think of the show!

The Scale Up Mastermind is currently open for enrollment and starts again March. Reach out today to see if you'd be a good fit. 

Sponsors for today's show

Need an EHR that provides human customer services, low credit card processing fees and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use.  Use the code work AMBITION at check out to get one month free.

If building a hybrid practice is on your heart this year, check out Alma. They take the back end work off your plate so you can focus on your clients and filling your practice.

In today's episode, I sit down and go over the top 4 reasons I see therapists not making enough money in their business. And some of these reasons will surprise you. Get ready to take notes and reflect on which reason is holding you back the most this year.

In today's episode I go over:

• How you spend your time off is drastically impacting your energy levels at work

• Why guilt is stopping you from growing and helping more people

• The idea that you not feeling good is reducing your ability to grow your revenue

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Send me a DM on insta and let me know what you think of the show!

The Scale Up Mastermind is currently open for enrollment and starts again March. Reach out today to see if you'd be a good fit. 

Sponsors for today's show

Need an EHR that provides human customer services, low credit card processing fees and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use.  Use the code work AMBITION at check out to get one month free.

If building a hybrid practice is on your heart this year, check out Alma. They take the back end work off your plate so you can focus on your clients and filling your practice.

In today's episode, I talk with Danielle Hayden from Kickstart Accounting about how private practice owners can prepare for dips in their practice. We break down the financial side of things as well as talk about normalizing slower seasons in our industry.

Danielle goes over:

• A framework to prepare for a slower season in private practice (think 4th of July week)

• Is working in the mental health field 'recession proof?'- she gives her thoughts on this

• When you should invest in your practice vs. saving for a slower season
  

Kickstart Accounting 

Money Type Quiz

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Send me a DM on insta and let me know what you think of the show!

The Scale Up Mastermind is currently open for enrollment and starts again March. Reach out today to see if you'd be a good fit. 

Sponsors for today's show

Need an EHR that provides human customer services, low credit card processing fees and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use.  Use the code work AMBITION at check out to get one month free. 

If building a hybrid practice is on your heart this year, check out Alma. They take the back end work off your plate so you can focus on your clients and filling your practice. 

Today's episode is jam packed with so much information. If you need a boost of inspiration to feel like you 'can do it all' this is the episode for you.

In today's episode, I sit down with Dr. Kate Campbell of Private Practice Startup and Bayview Therapy. She walks us behind the scenes of how she manages both businesses and her young family.

In today's episode we cover:

• How tough maternity leave can be on a clinician in a growing practice if not structured correctly

• Dr. Kate's story on growing her private pay group practice, Bayview Therapy by setting the right culture and brand

• Balancing motherhood with still achieving your goals and dreams

Bayview Therapy

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Send me a DM on insta and let me know what you think of the show!

The Scale Up Mastermind is currently open for enrollment and starts again in March. Reach out today to see if you'd be a good fit. 

Kate's Podcast Episode on Maternity Leave

Sponsors for today's show

Need an EHR that provides human customer services, low credit card processing fees, and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use.  Use the code work AMBITION at check out to get one month free. 

If building a hybrid practice is on your heart this year, check out Alma. They take the back end work off your plate so you can focus on your clients and filling your practice. 

In today's episode I sat with a really inspirational story on how this therapist started their practice and in the first year hit almost $240K in revenue as a solo private practice without burning out.

In today's episode Sarah talks to us about:

• Where the revenue came from: a mix of individual clients and groups

• The marketing strategy she went all in on and how it worked for her practice

• The future of her practice moving forward

Connect with Sarah: 

Lgbtcounselingdmv.com

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Send me a DM on insta and let me know what you think of the show!

The Scale Up Mastermind is currently open for enrollment and starts again March. Reach out today to see if you'd be a good fit. 

Sponsors for today's show:

Need an EHR that provides human customer services, low credit card processing fees and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use.  Use the code work AMBITION at check out to get one month free. 

If building a hybrid practice is on your heart this year, check out Alma. They take the back end work off your plate so you can focus on your clients and filling your practice.