The Engage For Good Podcast with Alli Murphy – Details, episodes & analysis

In 2022, Macy’s launched its new social purpose platform, Mission Every One, to create a brighter future with bold representation for all.

In support of youth empowerment, a guiding principle of this mission, Macy’s launched a multi-year partnership with Big Brothers Big Sisters (BBBS) to serve young people through the power of mentorship, creating a path for future success and impact that lasts a lifetime.

In the first year of the partnership, Macy’s raised $4.8M for BBBS to create more than 97,000 mentor moments for Littles nationwide by developing an integrated, 360-degree cause campaign that engaged all stakeholders with their shared missions and clear CTA. 

In today’s episode, I’m joined by Sam Di Scipio, Senior Director, Social Impact, Macy’s, Inc., and Deb Barge, CDO, Big Brothers Big Sisters of America, to talk about their incredible partnership. 

In today’s episode, we’ll explore:

• The origins of this partnership and Macy's criteria for selecting a national cause marketing partner
• How the partners created a foundation they could build on year over year
• How the brand gracefully transitioned from one cause partner to another
• Insights into building consumer-facing campaigns
• How to build an authentic, year-round partnership with youth voice, choice, and ownership at the center
• How the partners quickly embedded the partnership in both organizations, unlocking activation and integration opportunities

This episode is brought to you by Macy’s, Inc.

Links & Notes

• Big Brother Big Sister’s Website
• Macy’s Website
• Macy’s Newsroom
• Macy’s Celebrates the Holiday Season with BBBS

Elevate Your Social Impact

• Check out our annual conference!
• Sign up for Engage for Good's newsletter
• Check out past podcast episodes
• Access free resources
• Check out our monthly webinars
• Let Alli know what you think of the show!

• (00:00) - Welcome to Engage for Good
• (00:56) - Introducing Deborah Debarge and Sam DiScipio
• (04:30) - Mission Everyone
• (28:48) - Facilitating the Quick Integration of Complex Partnerships
• (44:30) - Youth Voices

In today’s ever-evolving corporate social impact landscape, we're navigating a whirlwind of changes: organizational restructures, individual contributors becoming managers, the rise of cancel culture, and heightened demands for broader initiatives despite stagnant headcount and budgets. While these challenges have placed unique and intense pressures on social impact leaders, we've also witnessed a surge of innovation in partnerships and campaigns over the last year.

In today’s episode, EFG’s Alli Murphy is joined by Kelli Thompson, a leadership coach, speaker, and author of “Closing The Confidence Gap,” to discuss strategies for tackling these challenges head-on as we head into the New Year.

In today’s episode, we’ll explore:

• How to level up your leadership and transform your role from doer to leader by using the L.E.S.S. framework
• How to clearly communicate expectations to others and your team
• Leadership strategies after restructuring, particularly in scenarios where leaders are unfamiliar with their new team's work or are stepping into management for the first time
• Effective coaching methods and recommended questions to guide your team to successThe role of values in confident leadership, effective delegation, and building a thriving career
• Strategies for navigating increased workload with constrained resources
• Approaches for handling disagreements and fostering collaboration through “calling in” rather than “calling out”

Links & Notes

• Kelli’s free downloads
• Kelli’s InstagramKelli’s LinkedIn

Elevate Your Social Impact

• Check out our annual conference!
• Sign up for Engage for Good's newsletter
• Check out past podcast episodes
• Access free resources
• Check out our monthly webinars
• Let Alli know what you think of the show!

• (00:00) - Welcome to Engage for Good
• (01:21) - Introdocing Kelli Thompson
• (04:52) - Facing the Uncertainty of the Leadership
• (15:42) - Hero Mode versus Coach Mode
• (23:32) - Values & Leadership
• (27:44) - Increased Responsibility, Decreased Support
• (35:16) - Calling In, Calling Out
• (38:04) - Lightning Round
• (41:55) - Learn More

Nearly half of Family Dollar stores are within 10 miles of a Boys & Girls Club and almost 80% are within 25 miles.

In today’s episode, EFG’s Alli Murphy is joined by Chad Hartman, National Vice President of Corporate Partnerships & Engagement at Boys & Girls Clubs of America. Together, they explore the growth and impact of the organization's partnership with Family Dollar, a collaboration that has evolved since 2014.

In 2022, the partners began exploring how to build a more strategic partnership that would

• Elevate awareness and impact of Family Dollar’s and BGCA’s partnership among customers, vendors, employees and associates
• Support a specific program area while weaving a compelling impact narrative at both national and local levels.
• Provide a platform for vendor partners under Family Dollar's guidance, thereby increasing charitable contributions to BGCA
• Create an emotional and cultural connection between shoppers and the Family Dollar brand

The episode encompasses various topics, including BGCA’s transformative Summit for America's Youth, Family Dollar's customer research, the art of leveraging partnerships internally and externally, and the importance of impactful stories that resonate at the local and national level.

In today’s episode, we’ll explore:

• An overview of Family Dollar and BGCA’s nine-year partnership
• How shopper research conducted by Family Dollar led to the youth advocacy platform and how these findings shaped the partner’s goals and programs
• Best practices and strategies for engaging employees, customers and vendors
• Chad’s three pieces of advice for building partnerships

This episode is brought to you by Boys & Girls Clubs of America

Links & Notes

• Boy’s & Girl’s Clubs of America Website
• Chad Hartman LinkedIn

Elevate Your Social Impact

• Save the date for our annual conference!
• Sign up for Engage for Good's newsletter
• Check out past podcast episodes
• Access free resources
• Check out our monthly webinars
• Let Alli know what you think of the show!

• (00:00) - Welcome to Engage for Good
• (01:14) - Introducing Chad Hartman
• (03:32) - The Perfect Partner Fit
• (06:14) - The 2023 Summit for America's Youth
• (09:37) - The Family Dollar Research
• (11:03) - The Vendor Ecosystem
• (12:22) - Transformation vs Transaction
• (14:27) - Tactics and Strategies
• (16:40) - Next Steps
• (17:59) - Advice for Smart Partnerships
• (21:21) - Learn More

Actor Paul Newman created his eponymous salad dressing in 1982 and pledged to donate all profits to charity - far before most brands had ever heard the term "cause marketing". Today the Newman's Own brand boasts a full line of products ranging from salad dressings to fig newtons (Alli's favorite!) and, to date, has donated more than $550 million to thousands of charities in a variety of cause areas.

In this episode of Cause Talk Radio, Megan and Alli chat with Miriam Nelson, Acting President and CEO of Newman's Own Foundation about her new role at the Foundation, their focus areas, how Covid-19 has impacted their work and her vision for the future of the Foundation.

Links & Notes

• Newman’s Own Foundation
• Newman’s Own
• Newman’s Own Foundation on Twitter
• Newman’s Own Foundation on Facebook
• Newman’s Own Foundation on Instagram

• (00:00) - Welcome to Cause Talk Radio
• (02:38) - About Newman's
• (06:29) - About the Foundation
• (09:22) - About Miriam Nelson
• (11:39) - Giving Tuesday
• (13:18) - The Newman's Own Awards
• (14:58) - Funding Black, Brown, and Indiginous Populations and Organizations that support them
• (17:09) - Visions of the Future

One of the major implications from this global pandemic is the fact that most schools are operating at least partially online. How are working parents supposed to wear two hats simultaneously to become homeschool Zoom teachers and continue on their jobs?

Well, MGM Resorts has at least a partial solution. They have partnered with the UNLV College of Education to provide virtual tutoring for their employees kids. In this episode of Cause Talk Radio, Megan chats with Laura Lee, Chief Human Resources Officer at MGM Resorts about this fascinating program, how it came about and how it's going so far.

Links & Notes

[MGM Resorts Social Impact Page}(https://www.mgmresorts.com/en/company/csr.html)

• (00:00) - Welcome to Cause Talk Radio
• (02:52) - Virtual Tutoring with UNLV
• (08:44) - MGM Scholarship Program
• (10:25) - The importance of education to MGM

Happy Thanksgiving, everyone! Megan starts today's show by sharing how very grateful she is for you, dear listener. Megan is always so thrilled to get the privilege of meeting a listener, even just over email or Twitter so please continue to reach out!

Today's episode is a special Thanksgiving edition of The Joe Show with Joe Waters of Selfishgiving.com.

In this episode, the duo not only talk about what there is to be grateful for this year (and let's face it...2020 has been a doozy!), they share examples of 'purposeful pivots' that have inspired them, trends they’re seeing, predictions about the impact of the national election on purpose in 2021 and of course, just a healthy dose of banter.

Wherever you're tuning in from this week, we hope you have a lovely and safe Thanksgiving.

• (00:00) - Welcome to Cause Talk Radio
• (01:30) - Welcome back to Joe Waters of Selfish Giving
• (02:14) - What should corporate development pros be grateful for?
• (25:56) - Cause Marketing Learning Club

Hello, Cause Talk Radio listeners, we have an exciting announcement to share! Engage for Good’s Marketing and Engagement Manager Alli Murphy will be joining Megan as a co-host on the podcast when she can steal away from other projects and today marks her very first appearance on the show!

In this episode of Cause Talk Radio, Alli and Megan have the great pleasure of chatting with Maddy Rotman, Head of Sustainability for Imperfect Foods.

Food waste is a major issue in our country (and let’s be honest, sometimes it’s been a major issue in our own kitchens) but you may not realize just HOW big of an issue it is, including from a climate perspective.

Thankfully, Maddy walks Alli and Megan through not only the scope of the food waste issue but what Imperfect Foods is doing to ensure our food system becomes more holistic and more sustainable for everyone - from growers to consumers and beyond.

Mentioned Links

• ImperfectFoods website
• Imperfect Foods on Instagram
• Imperfect Foods on Facebook
• Imperfect Foods on Twitter

• (00:00) - Welcome to Cause Talk Radio
• (06:29) - Operational Regions
• (07:04) - The mechanics of the food
• (12:02) - Let's talk about impact
• (18:11) - COVID
• (20:12) - The How-To Challenge
• (22:42) - What's next?

In 2019, U.S. Bank donated $60 million to charitable organizations and employees volunteered 334,000 hours to good causes.

In this episode of Cause Talk Radio, Megan speaks to Sophie Rich Senior Vice President and Foundation Managing Director for US Bank about how their charitable giving has evolved over the years and gotten much more focused on strengthening communities at work, home and play.

We talk about their long-standing partnership with Habitat for Humanity International and how that relationship has also evolved alongside the Bank’s social impact strategy. We also discuss the pivots they’ve had to make due to the Covid-19 pandemic and becoming more comfortable elevating stories of impact more publicly.

Mentioned Links

• US Bank Community Possible Page

• (00:00) - Welcome to Cause Talk Radio
• (01:18) - Introducing Sophie Rich
• (03:26) - Evolving Approach to Economic Development
• (07:12) - The Home Pillar
• (09:42) - Home is the Key
• (12:41) - Lessons on the Way
• (18:49) - Financial Literacy
• (23:10) - Learning to talk about good works

Roughly 300 million children have been without school meals and are at risk of hunger since the start of the COVID-19 pandemic.

And even before COVID, an estimated 73 million vulnerable children were not being reached with food at school. We know that number has risen in recent months. and will continue to rise without urgent action by government, the private sector, and civil society.

In this episode of Cause Talk Radio, Megan speaks with Stephanie Slingerland, Kellogg Company Senior Director of Philanthropy and Social Impact and Lisa Moon, President and CEO, The Global FoodBanking Network about the state of childhood hunger around the globe and their collaborative efforts to pivot their critical school feeding programs during the global pandemic.

Links & Notes

• Kellogg Company Philanthropy Page
• Global Food Banking Website
• Healthy Nations Start With Healthy Children Report

• (00:00) - Welcome to Cause Talk Radio
• (00:55) - Introducing Kellog Company and The Global Food Banking Network
• (04:30) - Childhood Hunger
• (06:22) - What has COVID done to food insecurity?
• (10:41) - Pivoting Delivery Models
• (11:47) - Why are school-based programs more cost effective?
• (13:59) - A philosophy on alliances
• (18:13) - How should governments be involved?

Men die by suicide 3.5 times more often than women, and, as a country, we lose 22 veterans a day to suicide. However, talking about mental health — particularly for men — can still be challenging and is surrounded by stigma.

Several years ago, razor brand Harry's decided to focus their social impact efforts specifically on men's mental health. In this episode of Cause Talk Radio, Megan speaks to Harry's head of social impact, Maggie Hureau, about that journey.

The two talk about Harry's 1% model (in which they direct 1% of sales to charitable organizations), the soul-searching they had to do around adopting men's mental health as their signature cause, how they've focused efforts to serve black men specifically, and the complexities that COVID has brought to this initiative.

Links & Notes

• Harry's Social Mission Page
• Harry’s on Instagram
• Harry’s on Twitter
• Harry’s on Facebook

• (00:00) - Welcome to Cause Talk Radio
• (00:29) - Introducing Maggie Hureau from Harry's
• (01:48) - Rallying around men's mental health
• (06:21) - Non-profit partners
• (09:26) - Activating Partners
• (14:01) - Internal messaging
• (18:34) - Supporting mental health for Black communities