The Email Sound Booth with Liz Wilcox – Details, episodes & analysis

Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit

Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox

What's up, inbox besties?! In this episode of the Email Engagement Summit, Liz Wilcox sits down with the totally brilliant Tina DiVita—brand + systems builder and self-proclaimed "let's make it EASY" queen. We're talking allll about ditching email friction, keeping it 100 with subscribers, and how to get folks actually raising their hands (aka, booking calls) with way less awkwardness. Spoiler: There's AI magic, story-based messaging, and fresh takes on the "wanna hop on a call?" hustle. Ready for email engagement that doesn't feel like pulling teeth? Grab your coffee (or boba, I see you), and let's get into it!

1. Ditch the Booking Pressure—Lower the Barrier!
   Tina DiVita shares how she stopped pushing people to "book a call" right out of the gate and switched to a chill "reply yes for next steps" CTA. Genius? 100%. Friction? Gone. (02:47)

2. Letting AI Be Your Email Wingman
   Struggling to show up in the inbox? Tina DiVita built a custom AI tool trained on her brand voice + client stories so she always knows what to say. Hello, consistency! She ran a 30-day campaign with a wild 59–63% open rate and booked four discovery calls. (00:57)

3. Consistent, Story-Led Emails (No Aggressive Pitching Required)
   Instead of sell, sell, sell, every email led with a relatable story or client win—and the pitch just showed up naturally at the end. Feels good, right? It's all about building trust and turning connections into conversations. (02:47)

• https://www.divitacreative.com/brandvoicebuilder – Hop on Tina DiVita's list and get her free Brand Voice Builder. Peep that yellow button in the header, fam! (04:38)

• Check out Tina's email here: https://docs.google.com/document/d/1oPLea9HiEmePFyhrk8wx1CJEIzx3Qo9u6TrsHmVTUek/edit?usp=sharing

• listgadget.com/summit – Sponsor alert! Make your emails interactive with polls, timers, referrals and more. Plug, play, profit.

If email marketing feels like trying to get your cat to attend a Zoom call… you're probably making it too hard. Make engagement EASY: tell real stories, ditch the scary calls to action, and invite replies like you would from a friend. Consistency is better than perfection every time.

Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit

Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox

Alright, y'all – welcome to another bangin' episode from the Email Engagement Summit! Liz Wilcox is in the house, audio vibes totally "mid" but value completely maxed. This time, she sits down with Heather Ritchie, aka certified content marketing strategist and your go-to for infusing email campaigns with realness (plus a side of LOLs).

If you're tired of cookie-cutter emails and want inspo for being your absolute self (ADHD quirks, police humor, and all), this convo delivers! We're talking subject lines that SLAP, preview text that makes people giggle, and why letting your true personality show can turn unsubscribes into your new fave filter.

1. Humor + Honesty = Engagement Upgrade
   Heather Ritchie shares how ditching the "watered-down" version of herself and making her emails more personal, weird, and real gets actual replies from subscribers. (Bonus: subject line/preview text combos that make people smile!) 01:36–04:45

2. Personality is the Ultimate Repel (and Attract) Button
   Worried about losing folks from your list? Heather Ritchie says: Good! The right ones will stick – the rest will find their way out. Your emails shouldn't be for everyone, and that's the point. 04:52–05:11

3. Favorite Real-Life Subject Line Examples
   Get inspired by Heather Ritchie's best-loved lines – including Christmas antics and ADHD confessions. You don't have to be a stand-up comedian; just a little witty honesty goes a long way! 05:21–05:45

• List Gadget: Email Growth Machine (Summit Discount!): listgadget.com/summit

• Get Heather Ritchie's freebie: Imposter Syndrome Interrupter (snag it from her email list for personality-boosted confidence with AI/journal prompts rolled in): https://writerslifeforyou.com/imposter-syndrome-interrupter-ees

• Check out Heather's email here: https://docs.google.com/document/d/1Cme2TfWy9xSZBAr-QDYsUUIuKPuYqSKbcn0pBiVAARg/edit?usp=sharing

Let your real self shine in your emails! Skip the boring, play with your subject lines and preview text, and don't be scared to show your quirks. The right people will vibe with you—and the rest will unsubscribe, clearing space for your true fans. Your personality? It's literally your email superpower. Craving more? Hit up Heather Richie's list for inspo, freebies, and the kind of subject lines that make you—and your readers—snort-laugh at your inbox.

Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit

Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox

Hey, hey! Welcome to another round of the Email Engagement Summit, where the audio's "meh" but the vibes and value are chef's kiss. I'm Liz Wilcox and today I'm hanging out with health coach and certified people-connector Amy Behimer. If you've ever worried your emails sound like they were composed by a robot with a caffeine addiction, you're in for a treat. Amy Behimer breaks down her unique, super human way of making her email list feel like an old friend—spoiler alert: it involves personalized videos and a whole lotta heart.

1. Too Much Info? Here's the Fix01:07 Amy Behimer shares how her audience of folks with autoimmune issues is overwhelmed by health info overload. Her #1 goal: make every subscriber feel seen, not spammed.

2. Personal Videos FTW01:46 Instead of setting automated "thanks for subscribing" emails and calling it a day, Amy Behimer uses quick, personalized videos to welcome hot leads, call them by name, and invite actual replies. No bots allowed.

3. Connection > Automation04:44 Amy Behimer is all about real deal relationships. One client only booked a call after she heard her own name in Amy's video—and now she's been a member for over a year. Sometimes, ya gotta slow down to win big.

• ListGadget.com Summit – For making your emails extra snazzy, as recommended by Liz Wilcox.

• Amy's email – Check out her warm welcome video

• Amy's Free Habit Quiz – Want to see the magic in action and figure out your next health move?

• https://canva.link/z54sljb9e1t4nox – Check out our coupon book here.

Forget about chasing numbers or obsessing over open rates—turn your list into a community by actually being human. A lil' personalized attention (like a quick video shoutout) goes way further than the fanciest automation ever could. Connection is the real growth hack.

Transcripts can be found here.

If you've already written your welcome sequence but it's not quite hitting the mark, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the four most common mistakes she sees business owners make in their welcome emails. From too much writing to too little personality, Liz shares how to fix these issues so your sequence actually connects, converts, and sets the tone for a long-term relationship with your subscribers.

• A quick refresher from Episode 83: your welcome sequence's job is to start the friendship and set expectations.

• Mistake #1: Writing emails that are too long.

  • Your subscribers aren't your friends yet — keep things short and focused.

  • Ideal length: 150–400 words per email.

  • Save the long storytelling for sales emails or deeper content.

• Mistake #2: Sending emails too slowly.

  • Don't stretch four emails over a month — your readers will forget who you are.

  • Liz recommends sending four emails within 10 days (she does it in four).

  • New subscribers are most excited when they first sign up — keep the energy going!

• Mistake #3: Not showing personality or sharing your vision.

  • Your subscribers need to know who you are and where you're taking them.

  • Use your personality to build connection and your vision to create alignment.

  • Example: Liz shares her love for the 90s and her mission to help you make money with email.

• Mistake #4: Making your sequence too long.

  • Four emails is plenty. Don't overstuff your welcome sequence with months of old content.

  • A shorter sequence helps you transition to timely weekly newsletters and collect feedback faster.

  • Only build long funnels after at least a year of regular emailing.

• Keep it short: Aim for 150–400 words per email — enough to connect, not overwhelm.

• Move fast: Send your welcome emails close together while your audience is engaged.

• Show who you are: Personality and vision turn subscribers into loyal readers.

• Don't overcomplicate it: Four strong emails are better than twelve average ones.

• Think long-term: The goal is to build relationships, not drown subscribers in content.

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

Check out Liz's Welcome Sequence Workshop here

You've heard every email marketing expert say it — "you need a welcome sequence." But why? In this short, motivating episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the two biggest reasons why having a welcome sequence isn't optional. Whether you're brand new to email or your old sequence feels outdated, this episode will help you understand the real purpose behind those first four emails and get you inspired to finally write (or rewrite) yours.

• Why so many business owners procrastinate writing their welcome sequence — and why that's holding them back.

• The two main reasons you need a welcome sequence:

  1. It starts the friendship.

     • Liz explains her Email Staircase framework — turning followers into friends, and friends into customers.

     • Your welcome sequence introduces who you are, what you do, and what subscribers can expect.

  2. It filters your list.

     • A good welcome sequence gives people who aren't the right fit a chance to unsubscribe early.

     • This keeps your list clean, saves money, and strengthens engagement.

• Why you shouldn't worry about losing subscribers — "Let it go," as Queen Elsa says.

• How Liz uses her own sequence to set expectations and encourage the right subscribers to stick around.

• Where to find free and paid resources to help you build your own four-email welcome sequence.

• Start the friendship: Your welcome sequence is the foundation of your relationship with subscribers.

• Set expectations: Tell people who you are, what you offer, and how you'll show up for them.

• Filter early: It's better to lose the wrong people now than pay for them later.

• Keep it simple: Four clear, conversational emails are enough to do the job.

• Get it done: The faster you write it, the faster you can start turning followers into customers.

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

Check out Liz's Welcome Sequence Workshop here

After months of planning (and a little procrastinating), Liz Wilcox — the Fresh Princess of Email Marketing — finally built her dream podcast studio, and it's just as bright, quirky, and fun as you'd imagine. In this behind-the-scenes episode, Liz shares three big lessons she learned during the process — from keeping things simple to designing with her audience in mind.

• The backstory: Ecamm flew to Liz's home to help her build her podcast studio after she won their 2024 Content Launchpad Contest.

• A quick tour of the studio — from the yellow-and-pink paint to the NSYNC and Fresh Prince décor.

• Lesson #1: Get friends involved. Collaborating with people like Doc Rock and Caleb from Ecamm made the build fun instead of stressful.

• Lesson #2: You need less equipment than you think. Even without all the gear that got delayed in the mail, the setup still turned out great.

• Lesson #3: Design for both you and your audience. Liz focused on creating a space that reflects her brand and energizes her listeners — from bright colors to her "Road to 10,000 Members" wall.

• How every design choice was intentional — from pop-culture nods to a massive wall calendar that inspires planning and action.

• Why this project reminded Liz that "done and fun beats perfect every time."

• Involve your people: Collaboration makes creative projects more fun and less overwhelming.

• Simplify the setup: You don't need fancy gear to make professional, engaging content.

• Design with purpose: Build spaces (and emails!) that make your audience feel connected to your brand.

• Show personality: Your environment can reflect your energy and message.

• Progress over perfection: Start now — you can always refine later.

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

Episode 27: Winning Ecamm's Apprenticeship

In this transparent and thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her best-performing email (well, technically a series of emails) from December 2024. She breaks down how her Annual Pass renewal reminders outperformed every other send, why she views them as her most successful emails ever, and how these simple automations save time, stress, and even relationships with customers.

• Liz's behind-the-scenes look at December 2024 — including sending only 30 emails total and taking 11 days off for rest.

• Why she prioritizes time off for herself and her assistant Patricia during the holidays.

• How her Annual Pass renewal email sequence became her best performer of the month.

• What the Annual Pass is: a yearly membership for $108 that includes all products and trainings.

• How the renewal reminders work:

  • Start 30 days before renewal.

  • Send multiple friendly reminders: "Hey, your Annual Pass will renew soon."

  • Give subscribers a chance to check their billing info, renew, or cancel.

• Real success story: Ecamm's Doc Rock thanked Liz in person for the reminders after realizing his card had expired — and renewing on time.

• Why these emails saved hundreds of dollars in lost renewals and refund requests.

• Liz's "good karma" approach: she'd rather lose a sale than charge someone who doesn't want to stay.

• The importance of reputation, professionalism, and playing the long game in online business.

• Reminders build trust: Renewal emails strengthen relationships, not just retention.

• Transparency pays off: Customers appreciate honesty about renewals and refunds.

• Save your sanity: Thoughtful automations reduce refund headaches and customer service stress.

• Low-ticket can mean high integrity: $108 refunds are easy to issue when you value long-term loyalty.

• Reputation > revenue: Building goodwill ensures customers keep coming back year after year.

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

Episode 19: My Best Performing Email from Sep 2024 (and why it worked)

Episode 37: My Best Performing Email from Oct 2024 (and why it worked)

Episode 57: My Best Performing Email from November

In this grounding and gratitude-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations designed to help you invite abundance, peace, and alignment into your business. This short, five-minute session is your reminder that success, joy, and creativity are already within you — and that you're allowed to slow down, celebrate, and receive what's meant for you.

• A calming, five-minute affirmation session to help you reset and refocus.

• Affirmations that center on abundance, self-trust, and creative flow.

• Encouragement to pay attention to the affirmations that make you pause — they might reveal where growth is happening.

• A reminder that journaling after listening can deepen reflection and alignment.

• The perfect end-of-week boost for entrepreneurs balancing ambition and rest.

• Abundance is already in progress: You're attracting success, peace, and prosperity every day.

• Grace and ease matter: Challenges don't define you — your response does.

• Creativity flows naturally: You are full of ideas, energy, and inspiration.

• Celebrate your uniqueness: Your individuality is your greatest strength.

• You're supported: Life, community, and creativity are working in your favor.

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

The "super signature" has been around forever — but Liz Wilcox, the Fresh Princess of Email Marketing, is giving it a 2025 makeover. In this short and strategic episode, Liz shares her plan to transform the typical "PS: here's how to work with me" section into something more engaging, helpful, and customer-focused. Instead of repeating the same links, she's turning her super signature into a quarterly calendar that builds anticipation, boosts sales, and helps every subscriber — from freebie seekers to loyal Annual Pass holders — stay in the loop.

• What a traditional super signature is — and why Liz hasn't used one until now.

• The inspiration behind creating a new, fresher version for 2025.

• How she's turning her PS into a "What's Coming Up" calendar that lists the next 90 days of workshops, launches, and key events.

• Why this helps:

  • Keeps Annual Pass holders aware of everything included in their membership.

  • Encourages monthly members to upgrade to the Annual Pass.

  • Shows non-members that Liz is consistent, organized, and always delivering value.

• The psychology behind it: people buy when they're ready — and knowing what's coming helps them get ready.

• How this strategy pre-launches offers naturally and keeps her audience engaged week after week.

• Liz's plan to test this super signature update during the first half of 2025 — and report back on results this summer.

• Rethink your PS: The bottom of your email is valuable real estate — use it strategically.

• Keep readers informed: Sharing what's coming builds trust, anticipation, and consistency.

• Pre-launch subtly: Give your audience time to prepare for upcoming offers.

• Show your plan: Demonstrating structure builds credibility and confidence in your brand.

• Experiment and adapt: The best ideas come from testing what feels authentic to you.

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

Could a single word really increase your open rates? Liz Wilcox — the Fresh Princess of Email Marketing — says yes! In this short and fun episode, Liz shares her favorite subject line hack: the one-word subject line. Learn why it works, how to come up with the right word, and see real examples that have boosted her engagement and replies — all while keeping email writing fun again.

• How Liz discovered the power of one-word subject lines (inspired by Kennedy from Email Marketing Heroes).

• Why one-word subject lines visually stand out in inboxes — especially on mobile.

• The simple test: write your email, then pick one word that captures the essence or emotion of it.

• Real examples that grabbed attention and boosted open rates:

  • "Debate" — sent the day after a presidential debate, but really about naming The Email Sound Booth.

  • "Patricia" — sparked intrigue about Liz's sister and business manager.

  • "Nudge" — replaced "Don't forget to put this on your calendar" and performed way better.

  • "Pressure" — kicked off the new year with a message about releasing expectations and building slowly.

• How one-word subject lines increase curiosity, make your emails stand out, and even spark replies.

• A challenge from Liz: try this trick in your next email and share your results in The Email Sound Booth Facebook group.

• Keep it simple: One word can stand out more than a long or overcomplicated subject line.

• Go for curiosity: Use words that hint at your topic but don't give it away.

• Visual variety matters: A short subject line literally looks different — and that helps your open rate.

• Make it meaningful: Choose a word that captures the tone or feeling of your email.

• Experiment and track: Every list is different — test it and see what happens!

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

Episode 33: Subject Line Best Practices