Explore every episode of the podcast The Email Sound Booth with Liz Wilcox
Dive into the complete episode list for The Email Sound Booth with Liz Wilcox. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
EMAIL ENGAGEMENT SUMMIT: Tina DiVita- eliminating friction + no pitching = sales
22 Apr 2026
00:05:07
Episode Overview
Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit
Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox
What's up, inbox besties?! In this episode of the Email Engagement Summit, Liz Wilcox sits down with the totally brilliant Tina DiVita—brand + systems builder and self-proclaimed "let's make it EASY" queen. We're talking allll about ditching email friction, keeping it 100 with subscribers, and how to get folks actually raising their hands (aka, booking calls) with way less awkwardness. Spoiler: There's AI magic, story-based messaging, and fresh takes on the "wanna hop on a call?" hustle. Ready for email engagement that doesn't feel like pulling teeth? Grab your coffee (or boba, I see you), and let's get into it!
Episode Highlights
Ditch the Booking Pressure—Lower the Barrier! Tina DiVita shares how she stopped pushing people to "book a call" right out of the gate and switched to a chill "reply yes for next steps" CTA. Genius? 100%. Friction? Gone. (02:47)
Letting AI Be Your Email Wingman Struggling to show up in the inbox? Tina DiVita built a custom AI tool trained on her brand voice + client stories so she always knows what to say. Hello, consistency! She ran a 30-day campaign with a wild 59–63% open rate and booked four discovery calls. (00:57)
Consistent, Story-Led Emails (No Aggressive Pitching Required) Instead of sell, sell, sell, every email led with a relatable story or client win—and the pitch just showed up naturally at the end. Feels good, right? It's all about building trust and turning connections into conversations. (02:47)
listgadget.com/summit – Sponsor alert! Make your emails interactive with polls, timers, referrals and more. Plug, play, profit.
Key Takeaway
If email marketing feels like trying to get your cat to attend a Zoom call… you're probably making it too hard. Make engagement EASY: tell real stories, ditch the scary calls to action, and invite replies like you would from a friend. Consistency is better than perfection every time.
EMAIL ENGAGEMENT SUMMIT: Heather Ritchie- playing with preview text
22 Apr 2026
00:08:27
Episode Overview
Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit
Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox
Alright, y'all – welcome to another bangin' episode from the Email Engagement Summit! Liz Wilcox is in the house, audio vibes totally "mid" but value completely maxed. This time, she sits down with Heather Ritchie, aka certified content marketing strategist and your go-to for infusing email campaigns with realness (plus a side of LOLs).
If you're tired of cookie-cutter emails and want inspo for being your absolute self (ADHD quirks, police humor, and all), this convo delivers! We're talking subject lines that SLAP, preview text that makes people giggle, and why letting your true personality show can turn unsubscribes into your new fave filter.
Episode Highlights
Humor + Honesty = Engagement Upgrade Heather Ritchie shares how ditching the "watered-down" version of herself and making her emails more personal, weird, and real gets actual replies from subscribers. (Bonus: subject line/preview text combos that make people smile!) 01:36–04:45
Personality is the Ultimate Repel (and Attract) Button Worried about losing folks from your list? Heather Ritchie says: Good! The right ones will stick – the rest will find their way out. Your emails shouldn't be for everyone, and that's the point. 04:52–05:11
Favorite Real-Life Subject Line Examples Get inspired by Heather Ritchie's best-loved lines – including Christmas antics and ADHD confessions. You don't have to be a stand-up comedian; just a little witty honesty goes a long way! 05:21–05:45
Let your real self shine in your emails! Skip the boring, play with your subject lines and preview text, and don't be scared to show your quirks. The right people will vibe with you—and the rest will unsubscribe, clearing space for your true fans. Your personality? It's literally your email superpower. Craving more? Hit up Heather Richie's list for inspo, freebies, and the kind of subject lines that make you—and your readers—snort-laugh at your inbox.
EMAIL ENGAGEMENT SUMMIT: Amy Behimer- personal videos to move them closer to client status
21 Apr 2026
00:09:20
Episode Overview
Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit
Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox
Hey, hey! Welcome to another round of the Email Engagement Summit, where the audio's "meh" but the vibes and value are chef's kiss. I'm Liz Wilcox and today I'm hanging out with health coach and certified people-connector Amy Behimer. If you've ever worried your emails sound like they were composed by a robot with a caffeine addiction, you're in for a treat. Amy Behimer breaks down her unique, super human way of making her email list feel like an old friend—spoiler alert: it involves personalized videos and a whole lotta heart.
Episode Highlights
1. Too Much Info? Here's the Fix01:07 Amy Behimer shares how her audience of folks with autoimmune issues is overwhelmed by health info overload. Her #1 goal: make every subscriber feel seen, not spammed.
2. Personal Videos FTW01:46 Instead of setting automated "thanks for subscribing" emails and calling it a day, Amy Behimer uses quick, personalized videos to welcome hot leads, call them by name, and invite actual replies. No bots allowed.
3. Connection > Automation04:44 Amy Behimer is all about real deal relationships. One client only booked a call after she heard her own name in Amy's video—and now she's been a member for over a year. Sometimes, ya gotta slow down to win big.
Links / Resources
ListGadget.com Summit – For making your emails extra snazzy, as recommended by Liz Wilcox.
Forget about chasing numbers or obsessing over open rates—turn your list into a community by actually being human. A lil' personalized attention (like a quick video shoutout) goes way further than the fanciest automation ever could. Connection is the real growth hack.
4 mistakes you're making with your welcome sequence
30 Jan 2025
00:07:52
If you've already written your welcome sequence but it's not quite hitting the mark, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the four most common mistakes she sees business owners make in their welcome emails. From too much writing to too little personality, Liz shares how to fix these issues so your sequence actually connects, converts, and sets the tone for a long-term relationship with your subscribers.
Episode Highlights
A quick refresher from Episode 83: your welcome sequence's job is to start the friendship and set expectations.
Mistake #1: Writing emails that are too long.
Your subscribers aren't your friends yet — keep things short and focused.
Ideal length: 150–400 words per email.
Save the long storytelling for sales emails or deeper content.
Mistake #2: Sending emails too slowly.
Don't stretch four emails over a month — your readers will forget who you are.
Liz recommends sending four emails within 10 days (she does it in four).
New subscribers are most excited when they first sign up — keep the energy going!
Mistake #3: Not showing personality or sharing your vision.
Your subscribers need to know who you are and where you're taking them.
Use your personality to build connection and your vision to create alignment.
Example: Liz shares her love for the 90s and her mission to help you make money with email.
Mistake #4: Making your sequence too long.
Four emails is plenty. Don't overstuff your welcome sequence with months of old content.
A shorter sequence helps you transition to timely weekly newsletters and collect feedback faster.
Only build long funnels after at least a year of regular emailing.
Key Takeaways
Keep it short: Aim for 150–400 words per email — enough to connect, not overwhelm.
Move fast: Send your welcome emails close together while your audience is engaged.
Show who you are: Personality and vision turn subscribers into loyal readers.
Don't overcomplicate it: Four strong emails are better than twelve average ones.
Think long-term: The goal is to build relationships, not drown subscribers in content.
You've heard every email marketing expert say it — "you need a welcome sequence." But why? In this short, motivating episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the two biggest reasons why having a welcome sequence isn't optional. Whether you're brand new to email or your old sequence feels outdated, this episode will help you understand the real purpose behind those first four emails and get you inspired to finally write (or rewrite) yours.
Episode Highlights
Why so many business owners procrastinate writing their welcome sequence — and why that's holding them back.
The two main reasons you need a welcome sequence:
It starts the friendship.
Liz explains her Email Staircase framework — turning followers into friends, and friends into customers.
Your welcome sequence introduces who you are, what you do, and what subscribers can expect.
It filters your list.
A good welcome sequence gives people who aren't the right fit a chance to unsubscribe early.
This keeps your list clean, saves money, and strengthens engagement.
Why you shouldn't worry about losing subscribers — "Let it go," as Queen Elsa says.
How Liz uses her own sequence to set expectations and encourage the right subscribers to stick around.
Where to find free and paid resources to help you build your own four-email welcome sequence.
Key Takeaways
Start the friendship: Your welcome sequence is the foundation of your relationship with subscribers.
Set expectations: Tell people who you are, what you offer, and how you'll show up for them.
Filter early: It's better to lose the wrong people now than pay for them later.
Keep it simple: Four clear, conversational emails are enough to do the job.
Get it done: The faster you write it, the faster you can start turning followers into customers.
After months of planning (and a little procrastinating), Liz Wilcox — the Fresh Princess of Email Marketing — finally built her dream podcast studio, and it's just as bright, quirky, and fun as you'd imagine. In this behind-the-scenes episode, Liz shares three big lessons she learned during the process — from keeping things simple to designing with her audience in mind.
Episode Highlights
The backstory: Ecamm flew to Liz's home to help her build her podcast studio after she won their 2024 Content Launchpad Contest.
A quick tour of the studio — from the yellow-and-pink paint to the NSYNC and Fresh Prince décor.
Lesson #1: Get friends involved. Collaborating with people like Doc Rock and Caleb from Ecamm made the build fun instead of stressful.
Lesson #2: You need less equipment than you think. Even without all the gear that got delayed in the mail, the setup still turned out great.
Lesson #3: Design for both you and your audience. Liz focused on creating a space that reflects her brand and energizes her listeners — from bright colors to her "Road to 10,000 Members" wall.
How every design choice was intentional — from pop-culture nods to a massive wall calendar that inspires planning and action.
Why this project reminded Liz that "done and fun beats perfect every time."
Key Takeaways
Involve your people: Collaboration makes creative projects more fun and less overwhelming.
Simplify the setup: You don't need fancy gear to make professional, engaging content.
Design with purpose: Build spaces (and emails!) that make your audience feel connected to your brand.
Show personality: Your environment can reflect your energy and message.
Progress over perfection: Start now — you can always refine later.
In this transparent and thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her best-performing email (well, technically a series of emails) from December 2024. She breaks down how her Annual Pass renewal reminders outperformed every other send, why she views them as her most successful emails ever, and how these simple automations save time, stress, and even relationships with customers.
Episode Highlights
Liz's behind-the-scenes look at December 2024 — including sending only 30 emails total and taking 11 days off for rest.
Why she prioritizes time off for herself and her assistant Patricia during the holidays.
How her Annual Pass renewal email sequence became her best performer of the month.
What the Annual Pass is: a yearly membership for $108 that includes all products and trainings.
How the renewal reminders work:
Start 30 days before renewal.
Send multiple friendly reminders: "Hey, your Annual Pass will renew soon."
Give subscribers a chance to check their billing info, renew, or cancel.
Real success story: Ecamm's Doc Rock thanked Liz in person for the reminders after realizing his card had expired — and renewing on time.
Why these emails saved hundreds of dollars in lost renewals and refund requests.
Liz's "good karma" approach: she'd rather lose a sale than charge someone who doesn't want to stay.
The importance of reputation, professionalism, and playing the long game in online business.
Key Takeaways
Reminders build trust: Renewal emails strengthen relationships, not just retention.
Transparency pays off: Customers appreciate honesty about renewals and refunds.
Save your sanity: Thoughtful automations reduce refund headaches and customer service stress.
Low-ticket can mean high integrity: $108 refunds are easy to issue when you value long-term loyalty.
Reputation > revenue: Building goodwill ensures customers keep coming back year after year.
friday affirmations: find more peace as a content creator
17 Jan 2025
00:06:23
In this grounding and gratitude-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations designed to help you invite abundance, peace, and alignment into your business. This short, five-minute session is your reminder that success, joy, and creativity are already within you — and that you're allowed to slow down, celebrate, and receive what's meant for you.
Episode Highlights
A calming, five-minute affirmation session to help you reset and refocus.
Affirmations that center on abundance, self-trust, and creative flow.
Encouragement to pay attention to the affirmations that make you pause — they might reveal where growth is happening.
A reminder that journaling after listening can deepen reflection and alignment.
The perfect end-of-week boost for entrepreneurs balancing ambition and rest.
Key Takeaways
Abundance is already in progress: You're attracting success, peace, and prosperity every day.
Grace and ease matter: Challenges don't define you — your response does.
Creativity flows naturally: You are full of ideas, energy, and inspiration.
Celebrate your uniqueness: Your individuality is your greatest strength.
You're supported: Life, community, and creativity are working in your favor.
The "super signature" has been around forever — but Liz Wilcox, the Fresh Princess of Email Marketing, is giving it a 2025 makeover. In this short and strategic episode, Liz shares her plan to transform the typical "PS: here's how to work with me" section into something more engaging, helpful, and customer-focused. Instead of repeating the same links, she's turning her super signature into a quarterly calendar that builds anticipation, boosts sales, and helps every subscriber — from freebie seekers to loyal Annual Pass holders — stay in the loop.
Episode Highlights
What a traditional super signature is — and why Liz hasn't used one until now.
The inspiration behind creating a new, fresher version for 2025.
How she's turning her PS into a "What's Coming Up" calendar that lists the next 90 days of workshops, launches, and key events.
Why this helps:
Keeps Annual Pass holders aware of everything included in their membership.
Encourages monthly members to upgrade to the Annual Pass.
Shows non-members that Liz is consistent, organized, and always delivering value.
The psychology behind it: people buy when they're ready — and knowing what's coming helps them get ready.
How this strategy pre-launches offers naturally and keeps her audience engaged week after week.
Liz's plan to test this super signature update during the first half of 2025 — and report back on results this summer.
Key Takeaways
Rethink your PS: The bottom of your email is valuable real estate — use it strategically.
Could a single word really increase your open rates? Liz Wilcox — the Fresh Princess of Email Marketing — says yes! In this short and fun episode, Liz shares her favorite subject line hack: the one-word subject line. Learn why it works, how to come up with the right word, and see real examples that have boosted her engagement and replies — all while keeping email writing fun again.
Episode Highlights
How Liz discovered the power of one-word subject lines (inspired by Kennedy from Email Marketing Heroes).
Why one-word subject lines visually stand out in inboxes — especially on mobile.
The simple test: write your email, then pick one word that captures the essence or emotion of it.
Real examples that grabbed attention and boosted open rates:
"Debate" — sent the day after a presidential debate, but really about naming The Email Sound Booth.
"Patricia" — sparked intrigue about Liz's sister and business manager.
"Nudge" — replaced "Don't forget to put this on your calendar" and performed way better.
"Pressure" — kicked off the new year with a message about releasing expectations and building slowly.
How one-word subject lines increase curiosity, make your emails stand out, and even spark replies.
A challenge from Liz: try this trick in your next email and share your results in The Email Sound Booth Facebook group.
Key Takeaways
Keep it simple: One word can stand out more than a long or overcomplicated subject line.
Go for curiosity: Use words that hint at your topic but don't give it away.
Visual variety matters: A short subject line literally looks different — and that helps your open rate.
Make it meaningful: Choose a word that captures the tone or feeling of your email.
Experiment and track: Every list is different — test it and see what happens!
3 misconceptions people have about my low cost membership
14 Jan 2025
00:12:07
Low-ticket offers get a bad rap — but Liz Wilcox, the Fresh Princess of Email Marketing, is here to set the record straight. In this episode, Liz busts three of the biggest myths she hears about her $9/month Email Marketing Membership. From customer quality to business structure, she shares what really makes a low-cost, high-value offer work — and why it's not as "easy" as people think.
Episode Highlights
The truth about running a $9/month membership — and why it's not a shortcut to passive income.
Misconception #1: Low-paying customers "suck."
Why that belief is elitist and totally wrong.
Liz's members are action-takers who value her work and respect her boundaries.
Misconception #2: You need a high-ticket upsell to make real money.
How Liz's membership alone generated nearly $300K in 2024 without a funnel full of pricey add-ons.
Why focusing on volume, value, and retention can build a profitable low-ticket business.
Misconception #3: A $9 offer sells itself.
Why it's not easy to maintain volume — and how Liz has spent years growing her reach through podcasts, summits, and organic marketing.
The behind-the-scenes grind: over 300 podcast guest spots, daily content, and a brand built on consistency.
Why low-ticket offers can work beautifully — if you lead with integrity, consistency, and belief in your product.
Key Takeaways
Low-ticket ≠ low-quality: Great customers exist at every price point when you set clear expectations.
Volume is the name of the game: A $9 offer can be highly profitable with a strong growth plan.
Skip the elitism: Pricing doesn't determine customer value — leadership does.
The grind is real: You can't sell low-ticket offers passively — they require visibility and trust.
Lead with gratitude: Liz's $9 members are proof that generosity and authenticity build loyalty.
how to give your affiliates swipe emails they actually want to send
13 Jan 2025
00:07:05
If you've ever tried promoting someone's offer and cringed at the copy they sent, you're not alone. In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares exactly how to create affiliate swipe emails that people are excited to send. Whether you're running your first affiliate program or looking to improve your existing one, this quick episode will show you how to make your swipe files stand out from the rest.
Episode Highlights
The problem with most affiliate swipe emails — they're generic and overused.
Why you need to make your swipes as easy as ABC, 1-2-3 for affiliates to use.
How to tailor your swipes for different types of affiliates:
New affiliates just joining your program.
Longtime affiliates with proven success stories.
The importance of giving clear timing instructions — when to send pre-launch, launch day, and last-day emails.
Why every swipe should include multiple subject line options to avoid inbox fatigue.
How Liz creates short videos to show affiliates how to personalize swipes for their audiences.
The power of giving more swipe options than needed — 8 to 10 for a 5-day launch.
Why adding examples (or real affiliate success stories) increases adoption and excitement.
The bonus tip: hop on calls or Voxer chats with affiliates to help them customize swipes for better results.
Key Takeaways
Make it simple: Affiliates should know exactly when and how to send each email.
Customize for different voices: Not all affiliates are in the same stage — tailor accordingly.
Give more than enough: Overdeliver on swipe options so affiliates can choose what fits.
Show, don't just tell: Use video walkthroughs and examples to build confidence and clarity.
Support your affiliates: Personal connection boosts motivation and sales success.
It's a new year, and that means a fresh round of affirmations from Liz Wilcox — the Fresh Princess of Email Marketing. In this uplifting first Friday Affirmation of 2025, Liz helps you let go of what no longer serves you, embrace gratitude for new beginnings, and step into the year with confidence, peace, and joy.
Episode Highlights
A five-minute affirmation session designed to help you welcome 2025 with clarity and calm.
Encouragement to forgive yourself, release fear, and make space for abundance.
Gentle reminders that rest, grace, and self-belief are part of success.
Affirmations focused on new energy, positivity, and purpose.
Liz's invitation to see your dreams unfold in 2025 — one brick at a time.
Key Takeaways
Let go and begin again: A new year is the perfect time to reset and refocus.
Abundance is available: Love, joy, and money are already flowing your way.
Grace is constant: You are allowed to rest and evolve at your own pace.
Confidence attracts success: Belief in yourself is the foundation of growth.
Your best changes daily: Every step counts toward building your dreams.
EMAIL ENGAGEMENT SUMMIT: Ingrid Urena- timely snippets inside evergreen emails
21 Apr 2026
00:07:28
Episode Overview
Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit
Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox
Okay fam, today's episode is bringing the heat! We brought on Ingrid, founder of Penguin Designing (🌴 based in sunny San Diego! ☀️), to drop some wisdom on keeping those email subscribers hooked. We're talking about next-level email footers, not-your-dad's UTMs, and why your welcome sequence should never feel crusty or outdated. If you're all about that set-it-and-enjoy-the-magic life, you're going to want to steal her footer rotation genius ASAP.
Episode Highlights
Footer Rotation for the Win! Ingrid spills about her evergreen newsletter and how she keeps every single email (yep, even the boring automation ones) feeling f-f-fresh by rotating out five links in her footer every 1-2 weeks. The links are a dreamy cocktail of her offers, affiliates, and content like blog posts, podcasts, or YouTube episodes (00:00:44–00:01:31).
Attribution = Accountability Ingrid geeks out over UTMs and how they're her secret sauce for knowing exactly what links are moving the needle—even weeks later (00:01:58–00:02:22, 00:05:07–00:06:33). If you're not tracking your links, you're flying blind—so get on that copy-paste train.
Automation Doesn't Have to Be Complicated Turns out, you don't need a crazy tech stack. Ingrid keeps her setup super chill with easy-to-use snippet features from Kit and updates everything for all subscribers, whether they joined yesterday or last year (00:02:26–00:02:49, 00:03:28–00:03:43).
Links & Resources
PenguinDesigning.com — Signup for Ingrid's free niching workbook and peep that magical email footer IRL (00:06:53)
You don't need a million-dollar list or circus-level tech skills to keep emails engaging. A rotating footer packed with value and savvy UTM tracking means every email, no matter how old, is always relevant and ready to convert. Keep it simple, keep it fresh, and let the evergreen magic do its thing!
Ever wonder what really keeps your emails landing in inboxes — and your subscribers sticking around? In this short but perspective-shifting episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down two "social contracts" that define every email you send. Borrowing insights from email marketing expert Chad White, Liz explains how these unwritten agreements shape both your deliverability and your relationship with subscribers.
Episode Highlights
The inspiration for this episode: Email Marketing Rules by Chad White — a classic for email geeks.
The first contract: Between you and the "Internet Gods" (inbox providers).
"Send emails that recipients not only tolerate, but engage with — or your emails will be junked or blocked."
Why tolerance isn't enough — you need engagement.
The difference between tolerated content and content people actually enjoy.
The second contract: Between you and your subscribers.
"Send relevant emails at a reasonable cadence — or we will opt out."
Why relevance and rhythm are key to long-term engagement.
Examples of how to pivot topics the right way (and when to start fresh).
How to set clear expectations about frequency — and what counts as "reasonable."
How these two contracts work together to build a healthy, high-performing email list.
Key Takeaways
Engagement is everything: Inbox providers reward emails people open, click, and interact with.
Relevance drives retention: Keep content aligned with what your audience actually signed up for.
Cadence matters: Tell your audience how often you'll email — and stick to it.
Tolerated ≠ successful: Your goal is to be welcomed, not just allowed.
Keep your promises: Fulfilling these two contracts builds trust, deliverability, and longevity.
7 ways my community is using ai for their email marketing
08 Jan 2025
00:09:35
AI isn't going anywhere — but that doesn't mean it has to take over your inbox. In this practical and encouraging episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares seven creative ways real business owners are using AI to make email marketing easier, faster, and more effective. From research help to tidying up drafts, these examples show you how to use AI as a tool, not a crutch, while keeping your brand voice front and center.
Episode Highlights
The growing conversation inside The Email Sound Booth Facebook Group about AI and email marketing.
How Liz currently approaches AI — she doesn't use it yet, but loves seeing how others do.
7 ways creators and marketers are using AI right now:
Custom GPTs built from past emails to generate new drafts and subject lines that outperform originals.
Research and idea generation to plan campaigns without relying on AI for final writing.
Inbox replies — training AI to mimic your tone and save time responding to emails.
Graphic creation — using AI-generated visuals to inspire themes for newsletters or flash sales.
Email wrap-ups — letting AI "put a tidy bow" on unfinished drafts.
Template customization — members using Liz's templates inside ChatGPT to tailor them for their brand or even translate them.
Advanced personalization and analytics — using AI for segmentation, A/B testing, and optimizing send times.
Liz's favorite takeaway: AI can make writing easier, but your unique tone and creativity are still irreplaceable.
A reminder that all Email Marketing Membership templates are written 100% by hand — woman-made, not AI-made — but you can use AI to "zhuzh" them up if you want.
Key Takeaways
AI is a tool, not a threat: Use it to support your creativity, not replace it.
Start small: Try AI for research, editing, or visuals before diving into automation.
Protect your voice: Your tone and authenticity are what make your emails work.
Use what fits your style: There's no one-size-fits-all — use AI in ways that serve your process.
Stay curious: The best results come from experimenting with intention and balance.
In this reflective and rapid-fire episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares 25 (ish) lessons, reminders, and truths she wants her members and community to carry into 2025. From money mindset and marketing strategy to self-care and sustainability, this episode is packed with the kind of wisdom that comes from years of building a business with heart, humor, and consistency.
Episode Highlights
Why it's okay to be awkward — authenticity connects more than polish.
"Just because it's not working now doesn't mean it never will."
Slow growth is still growth — and often more sustainable.
Networking beats almost any other business growth strategy.
If you need money fast, start a service-based business and network like crazy.
Never stop growing your email list — it pays off long-term.
Give yourself grace — you deserve as much compassion as you give others.
Take care of personal stuff holding you back — it affects everything else.
Key Takeaways
Authenticity over perfection: Don't edit yourself out of your business.
Play the long game: Success takes time — keep going even when it feels slow.
Invest in people, not just programs: The right help takes you farther than another course.
Be resourceful: You don't need more tools, just more creativity.
Lead with grace: Taking care of yourself makes everything else work better.
Welcome to 2025! In this reflective and inspiring episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her business goals for the year ahead. With honesty, humor, and a big dose of self-awareness, Liz talks about how her health journey has shaped her approach to business, what sustainable growth really looks like, and how she's keeping "fun" at the center of everything she does.
Episode Highlights
How Liz's health challenges over the past few years have influenced her priorities.
Why her word of the year is "consistent" — for both health and business.
A breakdown of her 2025 goals:
Membership growth: From 4,130 to 6,000 active members.
Revenue: Between $650K and $700K in 2025.
List growth: Adding 5,000 new subscribers (aiming for 17K–20K total).
YouTube growth: 25K–100K subscribers with help from Ecamm.
The return of the Annual Pass — launching in March, July, and November.
How she's redefining success to focus on sustainability and joy.
The ultimate through line of all her goals: Have fun, and don't sweat the small stuff.
Key Takeaways
Health first: Sustainable business growth starts with self-care.
friday affirmations: let go of fears around email marketing
20 Dec 2024
00:05:48
In this encouraging Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — focuses on helping you build confidence, calm, and consistency in your email marketing. Whether you've been avoiding your list or just need a boost to stay motivated, this episode will remind you why email is such a powerful, personal way to connect with your audience.
Episode Highlights
A five-minute affirmation session focused entirely on email marketing confidence.
Affirmations that help you reconnect with your purpose and audience.
Encouragement to stay committed to your email journey, even when it feels hard.
A reminder that sending emails consistently is an act of care and service.
A focus on celebrating progress — not perfection — in your email strategy.
Key Takeaways
Email is connection: Every send strengthens trust and relationships with your audience.
Stay committed: Consistency compounds — your future customers are waiting.
Let go of perfection: Even a simple email adds value and moves your business forward.
Resourcefulness over resources: You already have what you need to succeed.
Celebrate and release: Appreciate every open and gracefully let go of the rest.
You've got an amazing product idea — but are you keeping it a secret until launch day? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — reveals the biggest mistake creators make when developing new products: not sharing the creative process with their audience. Liz walks through why sharing the behind-the-scenes journey builds excitement, trust, and sales — and how you can start doing it right now.
Episode Highlights
The most common mistake: working "quietly behind the scenes" instead of involving your audience.
Why sharing your creative process leads to stronger connections and more sales.
The Disney approach: how showing behind-the-scenes content builds anticipation (just like Princess and the Frog).
Real-life example: Liz's first digital course, Fix It Yourself: RV Maintenance for Beginners.
How she used her email list to co-create the course step-by-step:
Asking if subscribers were interested.
Getting feedback on the module list.
Asking for camera recommendations.
Involving her audience in launch timing.
The result: 141 people said "yes" — and 141 people bought.
How to build your own pre-launch sequence using these same principles.
Key Takeaways
Don't create in silence: Bring your audience into your creative process early and often.
Ask for feedback: Use email to crowdsource ideas and make your product even better.
Show your work: Sharing updates builds excitement, accountability, and community.
Engagement leads to sales: Involvement turns interest into investment.
Think like Disney: Behind-the-scenes storytelling creates anticipation and connection.
images + emails: should you put images in your emails?
18 Dec 2024
00:06:55
It's one of the most common questions in email marketing: Should you use images in your emails — or keep things plain text? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down when, why, and how to use images without hurting your deliverability. Whether you love a pretty layout or prefer to keep things simple, this episode helps you decide what's right for your brand and your readers.
Episode Highlights
The great debate: plain text vs. formatted emails — and why it depends on your brand.
Why Liz keeps her own emails "stupid simple" and mostly plain text.
When she does use images — during sales or pre-launch emails to boost engagement.
The pros and cons of including images and GIFs in your emails.
Why too many images can trigger spam filters (and how to avoid it).
Liz's personal rule: no more than two images per email.
How visual variety helps keep readers' attention when used sparingly.
File type tips: JPEG, PNG, and GIF are fine — just avoid huge file sizes or all-image emails.
Why consistent sending builds a good sender reputation, even if you use images occasionally.
Key Takeaways
Start with your brand: Simple emails fit minimalist brands; visuals work for design-heavy ones.
Use images intentionally: Add them when they enhance the story or boost engagement — not just to fill space.
Limit image count: Two or fewer per email keeps deliverability strong.
5 list building ideas for people who love social media
17 Dec 2024
00:07:54
If you've built an engaged audience on social media but struggle to move followers onto your email list, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares five simple, creative ways to turn your social followers into loyal email subscribers. Whether you love or hate social media, these strategies will help you take your audience from "likes" to long-term connection.
Episode Highlights
The challenge of relying on social media for business — and why email is where the real magic happens.
Five simple list-building ideas for social media lovers:
Monthly giveaways: Offer a physical or digital prize (like free access to a product or workshop) in exchange for joining your list.
Contests: Host a creative challenge — like submitting content or ideas — with a relevant prize for your ideal audience.
Quizzes: Create fun, on-brand quizzes that collect emails before showing results.
Email exclusives: Tell your followers your best content, tips, or deals are shared only through your newsletter.
Product prelaunches: Use social media to build buzz and invite people to join your list for early access or insider updates.
Why giveaways and contests work best when prizes match your ideal customer's needs.
How exclusivity and anticipation make your followers feel special and eager to join your list.
The importance of creating excitement and clear next steps for your audience.
Key Takeaways
Use social media as a bridge: Turn engagement into lasting connection through your email list.
Match your prize to your people: Give away something only your ideal audience would want.
Leverage curiosity: Quizzes and prelaunches draw in followers who want insider access.
Make email feel special: Frame your list as the VIP space where the best stuff happens.
Keep it fun and consistent: List building doesn't have to be complicated — just creative.
If you've ever opened your inbox to a snarky or downright rude reply, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares how she handles negative or aggressive responses with grace, clarity, and boundaries. From deciding when to delete to when to defend, Liz walks through real examples and mindset shifts that help you protect your energy (and your business reputation).
Episode Highlights
Why rude replies tend to increase around busy sales seasons like Black Friday.
Three ways to respond when someone's nasty in your inbox:
Delete and move on — you owe no one your time or energy.
Clarify, don't defend — respond calmly if your reputation, policies, or community are involved.
Delegate it — hire a customer service rep to handle negativity when your business can afford it.
Real examples from Liz's inbox — including how she handled a customer complaint about "too many emails."
The difference between clarifying versus arguing — and why one protects your peace while the other drains it.
The power of Loom videos for disarming difficult customers and resolving tension.
How Liz uses her company value of radical generosity to respond with compassion while holding firm boundaries.
Why hiring support (like her sister and teammate Patricia) has been key to maintaining her energy and focus.
Key Takeaways
You don't owe rude people your time: Delete, block, and move on guilt-free.
Clarify facts, not feelings: Respond only when reputation or policy needs protection.
Lead with generosity, not defensiveness: Calm clarification often diffuses tension.
Video can de-escalate: Personalized Loom responses build empathy and resolution.
Protect your peace: Eventually, hire help so negativity never hits your inbox.
friday affirmations: rewire how you think about money
13 Dec 2024
00:05:47
In this week's Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — shares affirmations designed to help you sell with confidence and peace. These affirmations remind you that selling is an act of service, your products have real value, and your people are waiting for you to share them. Whether you're gearing up for a launch or simply want to strengthen your mindset around money and marketing, this quick episode will help you approach sales with clarity and confidence.
Episode Highlights
A 5-minute affirmation session focused on sales and self-trust.
Encouragement to reframe selling as helping, not pressuring.
Reminders that your audience wants — and needs — what you offer.
Affirmations that connect confidence, abundance, and consistency in business.
A gentle nudge to take action, trust your instincts, and keep serving through your offers.
Key Takeaways
Selling is serving: Your offers are solutions — and people are waiting for them.
Confidence is key: You can market and sell ethically, joyfully, and with purpose.
Your list is ready: There are people on your email list waiting for your next pitch.
Abundance follows action: When you show up and make offers, sales naturally come.
You're allowed to love selling: Making money and helping people can coexist beautifully.
EMAIL ENGAGEMENT SUMMIT: Sandra De Freitas- training your list to open your emails now with AMAs
21 Apr 2026
00:16:54
Episode Overview
Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit
Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox
Hey party people! In this episode, Liz Wilcox sits down with the fabulous Sandra to spill the tea on increasing email engagement, without making things weird or spammy. If you've ever felt like you're shouting into a void with your email list, Sandra is here to rescue you with one super personable strategy: the impromptu "Ask Me Anything" (AMA) session, dropped right into her subscribers' inboxes. Forget webinars and sleazy funnels—this one's all about building real connections and making your list actually look forward to your messages. Plus, there's talk about hockey, tech, and keeping it as chill as possible.
Episode Highlights
The Inbox AMA Hack Sandra describes how she triggered a surge in replies (and actual conversations!) by sending an AMA invite timed to when she literally had the house to herself. Giving people a tight window and club-house vibes made subscribers eager to respond and spill their burning questions 00:00:57.
Keeping it Real, Not Salesy Instead of using the AMA to wedge in a hard pitch, Sandra went "no strings attached," which led to deeper connections even with folks who didn't buy right then. And hey, turns out some people just wanted to know about her wardrobe! Keeping it fun and judgment-free made the whole thing way less awkward 00:03:01.
5-Star Audience Experience Tips From setting time windows and clear expectations, to quick replies and prompts so people know it's okay to be casual and ask even the "weird" stuff, Sandra drops her step-by-step playbook so you can totally copy her process and get more out of your email list 00:04:44.
If you want your email list to actually engage with you, give them a reason to reply that feels real. A spontaneous AMA, well-timed, low-pressure, and focused on their needs, not just your sales goals, can create actual conversations, boost your open rates, and help you learn what your subscribers really care about. Keep it human, keep it fun, and don't be afraid to try new things, your list will love you for it.
You own your email list — but only if you actually have a copy of it. In this super short but important episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares why you should download and back up your email list at least once a year. From rare (but real) cases of ESPs shutting down accounts to simple peace of mind, this quick reminder will help you protect your most valuable business asset.
Episode Highlights
Why owning your email list means having your own backup — not just trusting your ESP.
Real-life example: a marketer who lost temporary access to her list after her ESP closed her account.
How to schedule a recurring calendar reminder to download your list once a year.
Liz's personal process: exporting her list from Kit, naming the file clearly, and storing it in Google Drive.
Why doing this once a year is enough for most business owners (though fast-growing lists might do it twice).
The reminder that this isn't about fear — it's about being prepared and smart with your data.
Key Takeaways
Download your list annually: Once a year is enough for most businesses to stay safe.
Store it securely: Keep a labeled copy in Google Drive or another safe storage spot.
You own your list: Social platforms can disappear — your subscribers are your safety net.
It's easy and fast: The process takes less than five minutes but can save huge headaches later.
Stay proactive: Schedule it now so you don't forget — future you will thank you.
ghosted! how to come back after not emailing for a while
11 Dec 2024
00:12:12
We've all been there — life happens, and suddenly it's been months since you last emailed your list. In this direct and encouraging episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through exactly how to come back after ghosting your subscribers. With her signature mix of tough love and practical advice, Liz helps you reset, reintroduce yourself, and recommit to consistency without overcomplicating the process.
Episode Highlights
Why you should never apologize for going quiet — and what to say instead.
How to come back confidently depending on how long it's been:
A few months: Just start emailing again like normal.
Six months or more: Reuse your welcome sequence as a "reintroduction" series.
Over a year: Clean your list and focus on attracting new subscribers.
How to tweak your old welcome sequence into a "post-ghost" sequence that rebuilds trust.
What to include in those reintroduction emails:
A reminder of who you are and why they joined your list.
Your most valuable freebie or resource.
What they can expect from you moving forward.
The tough-love pep talk: stop ghosting your list if you want to grow your business.
Why consistency isn't just about sales — it's about serving the people who asked to hear from you.
Key Takeaways
Don't overexplain: Skip the apology and get back to showing up.
Rebuild intentionally: Use a short, refreshed welcome series to reintroduce yourself.
Delete the dead weight: Unengaged subscribers hurt your deliverability — focus on new people.
Choose consistency: The best way to make money and impact is by staying top of mind.
Email is service: Showing up consistently is how you help your audience succeed.
Choosing the right email service provider can feel overwhelming — but it doesn't have to be. In this practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — walks you through exactly how to pick the best platform for your needs, goals, and budget. Whether you're just starting your email list or looking to switch providers, this episode breaks it all down so you can make a confident decision (without spending hours comparing features).
Episode Highlights
Why this is the #1 question Liz gets inside her Facebook group — and why it took 62 episodes to cover it.
The two key factors in choosing your platform: your goals and your budget.
Defining your goals:
Do you want more engagement?
Are you growing brand awareness or authority?
Are you focused on increasing sales?
Or are you building for sponsorship and content monetization?
How to match your needs with the right level of features.
Liz's advice on treating your ESP as a business expense, not a luxury.
Three must-have features for beginners:
Unlimited sending (no caps on monthly emails).
List management (tags, segments, and automations).
Clear analytics (easy-to-read open and click data).
Liz's honest take on popular ESPs:
Kit (formerly ConvertKit): her personal favorite since 2016.
ActiveCampaign: powerful, but pricey and complex.
Flodesk: beautiful, simple, and great for creatives.
Mailchimp: not Liz's favorite, but fine for some.
Constant Contact: solid for beginners.
MailerLite: "the Dollar Tree of ESPs" — affordable and effective.
Klaviyo: best for eCommerce brands.
AWeber: the OG with great customer support.
Why you shouldn't overthink it — pick two, watch a few YouTube tutorials, and make your choice.
Key Takeaways
Match tools to goals: The best ESP depends on what you're trying to achieve.
Spend wisely: Your ESP is a business expense — not an optional add-on.
Don't overcomplicate it: Avoid shiny-object syndrome and endless feature comparisons.
Pick and move forward: Watch a couple reviews, test two platforms, and commit.
Stay focused: The goal isn't perfection — it's momentum.
If your inbox feels a little one-sided, this episode will fix that. Liz Wilcox — the Fresh Princess of Email Marketing — shares her simplest, most effective tactic for getting subscribers to hit reply: ask yes-or-no questions. In this quick, actionable episode, Liz breaks down exactly how to use this underrated strategy to spark real conversations, improve engagement, and even boost deliverability.
Episode Highlights
The biggest mistake most senders make — asking questions that are too complicated.
Why yes-or-no questions are powerful: they're easy to answer and open the door to deeper connections.
Real examples from Liz's past businesses (including her RV travel blog).
Where to use yes-or-no questions in your emails:
Welcome sequence: Add one in your very first email's PS.
Newsletters: Ask if the info was helpful or new.
Pre-launch emails: Use them to build excitement and gather insight.
The bonus trick: have subscribers type specific words like "Too legit to quit" to instantly create engagement.
How replies help improve deliverability by signaling to inbox providers that subscribers want your emails.
Key Takeaways
Keep it simple: Make your questions so easy they can be answered as fast as saying someone's name.
Use yes-or-no prompts everywhere: From welcomes to weekly newsletters, they boost connection and conversation.
Replies improve deliverability: Engagement keeps your emails landing in inboxes.
Start relationships, not sales: Replies turn followers into friends, then into customers.
Have fun with it: Use creative or funny reply prompts that match your brand personality.
In this uplifting Friday Affirmation session, Liz Wilcox — the Fresh Princess of Email Marketing — helps you pause, breathe, and feel proud of the work you're doing. These affirmations are all about self-trust, confidence, and peace — both inside and outside your business. If you've been struggling with perfectionism, overthinking, or guilt around your progress, this episode will help you reconnect with calm confidence and celebrate how far you've come.
Episode Highlights
A five-minute affirmation practice focused on confidence and peace of mind.
Encouragement to let go of guilt and perfectionism in your business.
Simple reminders to feel proud of what you're building, brick by brick.
A focus on owning your time, setting your pace, and defining success on your own terms.
The mindset shift from "selling" to "serving" — and why it's key to sustainable success.
Key Takeaways
You own your time: No one else sets your pace — this is your race to run.
Progress matters more than perfection: Each small step builds momentum.
Selling is serving: You're helping people by sharing your products and services.
Confidence grows through action: Doing your best today is always enough.
Let go of guilt: You're allowed to feel proud, peaceful, and successful right now.
one underrated tactic to save you time on your email marketing
05 Dec 2024
00:04:56
Feeling burnt out on writing new emails every week? Liz Wilcox — the Fresh Princess of Email Marketing — is here with the ultimate time-saving tip: reuse your emails. In this quick and refreshing episode, Liz shares how she recycles both sales emails and newsletters to stay consistent, save time, and keep her subscribers engaged — without anyone noticing.
Episode Highlights
Why you should regularly resend past emails that performed well.
How Liz reused almost all her 2023 Black Friday emails for her 2024 campaign (and still crushed it).
Why "duplicate, update, and send" is her go-to method when she's short on time.
The small tweaks she makes — like updating personal stories, links, and tone.
How this strategy helps avoid burnout while still maintaining consistency.
Why no one will notice — and if they do, it just reinforces your best content.
The secret bonus: new subscribers haven't seen your old emails, so you're maximizing their value.
Key Takeaways
Reuse your wins: Your old emails are proven assets — put them to work again.
Tweak, don't rewrite: Update personal notes and links instead of starting from scratch.
No one remembers: Most subscribers won't notice (and superfans will love the repeat).
Stay consistent: Recycling content keeps you showing up even during burnout.
Save time, build trust: Great emails get better every time you send them to new readers.
As the year winds down, so does everyone's energy — including your audience's. In this short and thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her honest take on whether or not you should keep sending emails during the holidays. From her own rest routine to creative ideas from her community, this episode will help you make a plan that feels right for you.
Episode Highlights
Why there's no one "right" answer to sending emails during the holidays.
Liz's personal plan: taking a full break from her regular newsletter while running 12 Days of Liz-mas (a fun series of daily deals and recommendations).
How she balances rest with consistency by still emailing her paying members weekly — except for Christmas week.
Community feedback: real examples from email marketers who handle holiday sending differently.
One sends "when inspired," skipping only Christmas Day and the day after.
Another skips December entirely and resumes mid-January.
Others launch between December 28–January 3 and see great sales results.
Why you can choose to rest, send more, or pivot — whatever supports your goals and energy.
The ultimate permission slip: do what feels good and sustainable for you.
Key Takeaways
There's no rulebook: You decide what works best for your schedule and audience.
Rest is productive: Taking time off helps you recharge and return with fresh ideas.
Consistency can look different: Even skipping a week can be part of a healthy routine.
Community inspiration: There's no one-size-fits-all — different strategies can all succeed.
Have fun: Whether you rest or email more, keep it light, creative, and aligned with your energy.
If you've ever wondered what makes an email really work, this episode pulls back the curtain. Liz Wilcox — the Fresh Princess of Email Marketing — shares her best-performing emails from November, including the one that brought in over $12,000 in sales during her Black Friday campaign. She also gives an honorable mention to a high-engagement "click one" email that helped her test interest, grow her waitlist, and confirm her sales direction for 2025.
Episode Highlights
How Liz sent 51 emails in November (not counting resend-to-unopens) — and why that volume makes sense during launch season.
Why customers create community — not the other way around.
The winner: her Cart Open Email, sent November 25 to 8,690 subscribers, earning a 48.6% open rate and 2.7% click rate.
The strategy behind it: momentum from daily pre-launch emails and clear self-selection through a "pop quiz" inside the message.
Subject line: "Cart open and a pop quiz" — short, straightforward, and curiosity-driven.
How the "quiz" helped readers self-identify if they were ready to buy, leading to 120 sales and over $12,000 in revenue.
Honorable mention: "Click one, please and thank you ❤️" — a short, engaging email that earned a 60.8% open rate and 4.2% click rate while gathering valuable audience insights.
How using that engagement data helped Liz shape her 2025 content and sales focus around list building.
Key Takeaways
Momentum matters: Pre-launch emails warm up your list and make your main sales email perform better.
It's time for a full debrief! In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares the final results from her 2024 Black Friday sale. From hitting 94% of her ambitious $250K goal to lessons about open rates, list growth, and fatigue in the market, Liz breaks down exactly what went right, what flopped, and what she's grateful for heading into 2025.
Episode Highlights
A recap of Liz's top three goals from Episode 54 — and how she graded herself on each:
Have fun: 8.5/10 — enjoying the launch while staying detached from the numbers.
Be present: 9/10 — balancing work with family time, camping trips, and movies.
Create a product people love: 9/10 — hundreds of excited new Annual Pass members.
Full sales breakdown:
919 new pass sales = $99,029
53 upsells ($100 coworking offer) = $5,480
$19,000+ in rebills from previous members
13 additional coworking upgrades and a few downsells
Total Black Friday revenue: $124,921 from the sale week, $235,881 total for November.
How her open rates dropped to 47.7% (from 55.8% last year) — and what it revealed about audience fatigue.
Why list growth saved the launch: 9,000 recipients this year vs. 6,000 last year.
Gratitude for affiliates (29% of sales), her sister Patricia, and her community.
The emotional side of success — feeling validation, humility, and deep gratitude for the journey.
Key Takeaways
Progress over perfection: Even at 94% of her goal, this was Liz's biggest month ever.
List growth matters: More subscribers equals more opportunities — even when engagement dips.
Keep improving conversions: Lower open rates didn't derail sales thanks to strong copy and clear offers.
Gratitude fuels growth: Recognizing your team, customers, and community makes every milestone sweeter.
Consistency wins: Repeating, refining, and relaunching the same offer year after year builds long-term success.
Ever wondered why some offers sell like crazy? In this short and high-energy episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down exactly why her Annual Pass continues to convert year after year. From pricing strategy to reputation to pure passion, Liz shares the three biggest reasons her offer stands out (and how you can apply the same principles to your own business).
Episode Highlights
The #1 reason the Annual Pass works: the unbeatable price.
Why Liz proudly calls herself "the Walmart of digital marketing" — and why that's a compliment.
How the offer's novelty turned into a trusted reputation over time.
The role of customer service and genuine care in building long-term brand loyalty.
Why loving your offer is the best sales strategy of all.
The story of how consistency, generosity, and passion keep her community growing.
A reminder that you don't need to follow high-ticket trends to build a profitable business.
Key Takeaways
Price with purpose: Make your offer accessible to the people you truly want to serve.
Build a reputation: Longevity and customer experience create lasting trust.
Stay human: Personal connection and authenticity are powerful sales tools.
Love what you sell: Genuine enthusiasm is contagious — and it sells.
Serve over scale: You can grow a thriving business by focusing on impact, not just income.
EMAIL ENGAGEMENT SUMMIT: Pete McPherson- how to have more fun with your emails
21 Apr 2026
00:11:14
Episode Overview
Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit
Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox
Wanna jazz up your email game and turn those boring newsletters into something people actually look forward to? Same, friend. On this episode, Liz Wilcox brings in Pete McPherson, the mastermind behind List Gadget, to spill the beans on making emails playful, interactive, and yes, kinda addicting. If you've felt like your audience is trapped in the open-skim-delete cycle, this convo is your rainbow-infused exit ramp. Pete McPherson walks us through breaking out of the inbox monotony, sprinkling in creative gadgets and (let's face it) some good old-fashioned dopamine boosts.
Episode Highlights
Formatting for Humans, Not Robots: Pete McPherson preaches the gospel of breaking up those dreadful walls of text in your emails. It's about throwing in pops of color, memes, polls (literally, ask "what do you want from me, folks?"), and reaction buttons so your readers don't snooze and bounce (02:45).
Gamification = Engagement Magic: Why not let your subscribers earn "fake Internet points" on a leaderboard just for opening, clicking, and participating? Pete McPherson shares how this playful competition makes his audience stickier than a spilled frappuccino (07:10).
Use the Tools (Even If You're Not a Tech Wizard): Whether you're popping in a poll, leaderboard, reactions, or just a vibey gif, it doesn't have to be rocket science. Pete McPherson says a little creativity goes a long way—and he's got the receipts to prove it (09:42).
Links/Resources
🛠️ List Gadget – Check it out for instant inspiration + all the interactive email goodies Pete McPherson mentioned
Stop letting your emails look like every other snoozefest in the inbox. You barely need any tech skills—just a willingness to play. Mix up your formatting, give your people something fun to click besides the "unsubscribe" button, and boom: higher engagement, more loyalty, and inbox glory. Take it from Pete McPherson: creative breaks = brain breaks = real results.
It's time to talk goals, money, and mindset. In this transparent and inspiring episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her real Black Friday goals for 2024, including how much she wants to make, what she's focusing on beyond money, and how she balances business ambition with being present in her personal life.
Episode Highlights
Why Liz sets goals beyond money — including fun, presence, and customer happiness.
Her #1 personal goal: to have fun during the launch and enjoy the process.
How reusing emails from past years helped her stay focused on family time.
The power of reflection — analyzing past launches to see what worked (and what didn't).
How launching during the holidays impacts her schedule, mindset, and family time.
A full breakdown of her 2024 financial goals:
$250K total goal for November.
$100K from renewals and rebills.
$150K from new sales of the Annual Pass.
An extra $34K from a new lifetime pass offer for longtime customers.
Why she sets "stretch goals" — and how even missing them leads to growth.
The emotional side of financial milestones and celebrating progress.
Key Takeaways
Have goals beyond money: Launching feels better when fun and connection are part of the plan.
Work smarter, not harder: Repurpose what works to save time and stay present.
Be transparent: Sharing your goals helps normalize talking about money and growth.
Set stretch goals: Even if you don't hit them, you'll grow by aiming higher.
Celebrate the journey: Every goal achieved — or even attempted — is proof of progress.
Every great offer deserves a refresh — and in this episode, Liz Wilcox, the Fresh Princess of Email Marketing, breaks down exactly how she's evolving her signature Annual Pass from 2023 to 2024. From the original 2021 launch to today, Liz shares how she's refined the offer to better serve her audience, create more accountability, and help members grow their email lists in the year ahead.
Episode Highlights
A full history of the Annual Pass — how it started as a one-email launch that sold out in hours.
The Costco-inspired pricing model: $108 for a full year of access, with no upsells or price changes.
How the offer evolved each year:
2021: Simplicity — one email, 100 passes sold.
2022: Added a loose schedule of upcoming trainings.
2023: Introduced live cohorts, accountability groups, and live teaching.
2024: A full focus on list building and consistency, with seven live events.
The emotional side of evolving an offer — keeping it fresh while staying aligned with customer needs.
Why Liz refuses to raise the price despite adding more value each year.
The "teacher energy" behind the new live event structure and what it means for pass holders.
Key Takeaways
Keep your offers fresh: Every launch is a chance to tweak, refine, and better serve your audience.
Add support where it's needed: Accountability and live guidance make all the difference in long-term success.
Focus on what drives results: For 2024, that means helping members grow their email lists consistently.
Stay consistent with your values: Liz's promise remains — high value, low cost, and no price hikes.
Celebrate evolution: The best offers grow alongside their communities.
It's finally here — Black Friday week! In this detailed and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her full 2024 Black Friday email strategy, including how many emails she's sending, who's getting them, and the mindset behind it all. From segmentation to scheduling, Liz shares the exact plan she's using to make her Annual Pass sale a success.
Episode Highlights
How Liz planned and structured her 5-day Black Friday email campaign.
In this special Black Friday edition of Friday Affirmations, Liz Wilcox — the Fresh Princess of Email Marketing — helps you get centered, calm, and confident before the busiest shopping week of the year. Whether you're selling your own offers or trying to resist the flood of sales emails in your inbox, these affirmations are designed to help you stay grounded, intentional, and financially empowered through it all.
Episode Highlights
A short, guided affirmation session to help you prepare for Black Friday.
How to avoid overwhelm when faced with too many deals and decisions.
The importance of buying only what feels right for your business and goals.
Affirmations that help you stay mindful, calm, and focused on long-term success.
A reminder that financial confidence comes from alignment — not impulse.
Key Takeaways
Practice discernment: Not every deal is for you — and that's okay.
Stay in control: You have the power to unsubscribe, pause, or wait before buying.
Think long-term: Invest in offers that align with your goals for the next year.
Avoid FOMO: Trust that the right opportunities will come at the right time.
Celebrate balance: Black Friday can be both profitable and peaceful when approached with intention.
Happy 50th episode! Liz Wilcox — the Fresh Princess of Email Marketing — is celebrating this milestone by giving you a strategic, no-fluff episode on the three essential emails every Black Friday campaign needs. Whether you're selling digital products, services, or physical goods, these emails will help you stand out in a crowded inbox and make your Black Friday campaign your best one yet.
Episode Highlights
The difference between showing up with a solution instead of just a sale.
Email #1: The Video Walkthrough — show your audience exactly how your product works and what makes it valuable.
Why video helps your emails stand out among static, text-heavy promotions.
Email #2: The Pattern Interrupt — use storytelling or humor to surprise your reader and grab attention.
A full example of a "pattern interrupt" email written for Kit, showing how to blend storytelling with a promo.
Email #3: The Clicked-But-Didn't-Buy Downsell — follow up with subscribers who clicked your Black Friday link but didn't purchase.
How to use testimonials, FOMO, and urgency to make a follow-up email convert.
Why these three emails make your Black Friday campaign more intentional and effective.
Key Takeaways
Use video to connect: Show your product in action to increase trust and engagement.
Break the pattern: Use storytelling, personality, or humor to cut through inbox noise.
Follow up strategically: A simple downsell email can capture buyers who hesitated the first time.
Stand out by serving: Approach your campaign with solutions and sincerity — not just sales pressure.
Stay consistent: Keep showing up with creativity and purpose throughout your campaign.
With so many email metrics to track — open rates, click rates, unsubscribes, deliverability — it's easy to lose focus. But Liz Wilcox, the Fresh Princess of Email Marketing, believes there's really only one metric that matters: the number (and percentage) of customers on your list. In this episode, Liz shares why this single metric fuels every other part of your email success and how it's helped her build a list full of engaged, loyal buyers.
Episode Highlights
Why traditional metrics like open rates and click rates don't tell the full story.
The one metric that drives every other number: customers who've paid you.
How to define a "customer" — anyone who's given you money, even once.
Why customers, not community, come first (and actually create community).
How investing, taking action, and seeing results turn customers into advocates.
The ripple effect of focusing on customer percentage — higher open rates, clicks, and retention.
Real stats from Liz's list: nearly 50% of her subscribers have purchased from her.
What she's aiming for next: growing that number through her Black Friday sale and 2025 initiatives.
Key Takeaways
Customers create community: People who buy are more invested and more likely to share your work.
Focus on repeat buyers: A paying customer today can become a lifelong advocate tomorrow.
More customers = better metrics: Engagement and deliverability naturally rise with invested readers.
Celebrate progress: Liz's 49.8% customer rate is proof that steady effort compounds.
Track what matters: The "percentage of customers" tells you more about connection and conversion than any other metric.
Even email marketers make mistakes — and Liz Wilcox, the Fresh Princess of Email Marketing, is no exception. In this relatable and funny episode, Liz shares three real moments she totally flubbed her email marketing (and what each one taught her). From missing subject lines to major send list mix-ups, this episode proves that mistakes are part of the process — and sometimes, they even lead to unexpected wins.
Episode Highlights
The Facebook group thread that inspired this episode — and why every email marketer makes mistakes.
Story #1: The time Liz forgot to add a subject line (and accidentally sent an email titled "New Broadcast").
Story #2: When Liz sent a members-only template link to her entire list — and how it surprisingly led to sales.
Story #3: A recent mix-up that sent a "follow-up" email to subscribers who never got the original.
How each mistake created new lessons about connection, generosity, and forgiveness.
Why no one truly "masters" email — and that's what makes it so human.
Key Takeaways
Mistakes happen to everyone: Even experienced marketers hit "send" too soon sometimes.
Be honest and kind: Most subscribers are understanding — and some might even become customers.
Check your details: Review subject lines, segments, and automations before you send.
Learn, don't dwell: Every error is a growth opportunity and a story to share later.
Keep showing up: Confidence grows through consistency, not perfection.
If you've been procrastinating your Black Friday promo, don't panic — Liz Wilcox, the Fresh Princess of Email Marketing, has your back. In this short and punchy episode, she shares simple, last-minute Black Friday ideas that still generate sales (without fancy funnels or complicated prep). Whether you're selling your own products or promoting someone else's, these ideas will help you show up with confidence and strategy.
Episode Highlights
The golden rule of Black Friday: show up with a solution, not just a link.
In this calming and encouraging Friday Affirmation episode, Liz Wilcox — the Fresh Princess of Email Marketing — guides you through a series of affirmations designed to help you trust your business journey, embrace patience, and find peace in the process. These affirmations are perfect for entrepreneurs who need a reminder that success is already unfolding — one small, confident step at a time.
Episode Highlights
A 5-minute affirmation practice focused on timing, confidence, and self-trust.
Encouragement to release fear and lean into consistent action.
Affirmations that connect writing, confidence, and business growth.
Gentle reminders that success is both present and in progress.
The invitation to let fun, peace, and gratitude fuel your creativity.
Key Takeaways
Trust your timing: Success unfolds when you stay consistent and patient.
Keep taking action: Even small steps build momentum over time.
Writing is communication: If you can talk, you can write — and your audience wants to hear from you.
Let go of fear: Replace nerves with calm, focus, and confidence.
Celebrate progress: Your best looks different every day, and that's okay.
2 questions to ask yourself next time you're struggling to write your newsletter
14 Nov 2024
00:05:03
Feeling stuck staring at a blank email? Liz Wilcox — the Fresh Princess of Email Marketing — is here with the simplest newsletter-writing hack ever. In this quick, five-minute episode, Liz shares two questions that can turn email overwhelm into easy, fun creativity (yes, even if writing isn't your thing).
Episode Highlights
The two questions that make email writing easier:
What would this look like if it was easy?
What would this look like if it was fun?
How these questions help you simplify your next email.
Real examples of short, quick, "done is better than perfect" emails.
Why adding small details — like humor, photos, or gifs — can make your newsletter more fun.
How Liz used these exact questions to create her best-selling Annual Pass offer.
Key Takeaways
Keep it simple: Short, honest emails connect better than long, forced ones.
Add fun: Humor, personality, or behind-the-scenes moments make writing (and reading) enjoyable.
You don't need perfect: Just consistent, authentic communication with your audience.
Creative questions lead to creative results: Ask what would make your next send easy and fun.
Reuse the magic: These questions work for offers, launches, and content creation too.
Black Friday is coming—and it's time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you're nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell.
Episode Highlights
Why Black Friday deserves your excitement and energy
The mindset shift from "I'm spamming" to "It's my responsibility to sell"
Giving yourself permission to email more than normal
The reminder that your customers want to buy from you—and will thank you for your sale
The power of showing up with solutions, not just discounts
Liz's signature affirmation: "My best looks different every day."
Key Takeaways
Black Friday isn't sleazy—it's an opportunity to serve your audience with offers they actually want.
Your ideas and offers are valid; selling is part of your job as a business owner.
Excitement is contagious—the more hyped you are about your sale, the more your customers will be too.
Consistency and confidence beat perfection every time.
letting new leads know about a time sensitive offer
13 Nov 2024
00:07:06
Ever launched something exciting and realized your brand-new subscribers might miss it? In this short, tactical episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares two easy, low-tech ways to make sure new leads see your limited-time offers without breaking your automations (or your brain).
Episode Highlights
The question that inspired this episode: how to show new subscribers a time-sensitive offer while they're still in your welcome sequence.
Two simple options:
Send a special broadcast — use a subject line like "Time Sensitive — Open Now."
Temporarily edit your welcome sequence — add your offer as a PS or replace an early email with a limited-time promo.
How to make these changes without pausing your automation.
Why adding a short video helps new subscribers trust you faster.
How to use your tripwire page to feature your time-sensitive offer instead of your usual opt-in thank-you page.
The one rule: set a reminder to change everything back after your sale ends!
Key Takeaways
Keep it simple: You don't need fancy tech — just a thoughtful temporary edit.
Be clear and transparent: Let new leads know why you're reaching out early.
Add urgency and trust: Use dates, details, and personal video intros.
Use your tripwire page strategically: It's a great place to highlight timely deals.
Always reset: Schedule a reminder to restore your normal sequence after the promo ends.
Ever bought a set of email templates and thought, "These don't sound like me at all"? You're not alone. In this short and practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her best tips for customizing templates so they sound authentic, on-brand, and totally you. Whether you're using her templates or someone else's, this episode helps you find your voice inside prewritten words.
Episode Highlights
Why most templates are written in a "tone-neutral" voice — and how to adapt them.
The easiest trick: read your email out loud to catch what doesn't sound like you.
How to add a soft pitch inside a template to match your current offers or goals.
Using ChatGPT or AI tools to rewrite templates in your tone or brand voice.
When to add to a template — like stories, links, or media — to make it more you.
When to subtract from a template — cutting what feels off-brand or overly generic.
How to match a template's objective (clicks, replies, sales) with your current strategy.
Key Takeaways
Personalize intentionally: Add your stories, tone, and offers to make any template yours.
Read it out loud: If it sounds stiff or fake, edit until it feels natural.
Soft sell confidently: Mention your products casually when they fit the content.
Trim the fluff: Remove anything that doesn't align with your brand voice or energy.
AI can help: Use ChatGPT to rewrite templates in your tone and style.
If you ever needed proof that your email list can truly change your business — and your life — this episode is it. Liz Wilcox, the Fresh Princess of Email Marketing, shares three real-life stories of how her email list pulled her out of financial tight spots, created stability in uncertain seasons, and proved why consistent emailing is one of the best business decisions you can make.
Episode Highlights
A true story of a 2019 affiliate bundle promo that brought in thousands during a tough financial season.
How creative, consistent emailing helped Liz win a first-place affiliate prize and fund a major family trip.
The "Bronco Breakdown" story — when a flash sale covered 75% of her $8,000 truck repair bill.
The 2021 "Services Sale" — how a single email asking subscribers what they needed turned into $10K in sales.
Why transparency and trust make your list more likely to buy when you need help.
How every one of these moments ties back to the Email Staircase philosophy: followers → friends → customers.
Key Takeaways
Consistency pays off: Regular emailing creates a loyal list that responds when it counts.
Be transparent: Authentic stories and honesty drive stronger connections (and more sales).
Use flash sales strategically: Urgency and honesty can turn a tough moment into a profitable one.
Your list is an asset: Even when everything else slows down, email keeps your business stable.
Start building now: Every subscriber is a potential sale, supporter, or success story.