The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy – Details, episodes & analysis

We recently spent $50,000 during a 14-day promotion and this campaign required ZERO optimization. This was a new test we ran.

In this episode, Josh breaks down the hypothesis, setup, results, and observations.

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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

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►  Join The Social Sales Girl's Conversion School Here: https://thesocialsalesgirls.activehosted.com/f/126

In this episode, josh interviews Susan Bradley, founder of The Social Sales Girls. Susan talks about building your conversion funnel, shares some insight on where your attention/focus should be on your business, what the highest leverage activities are, and how to create high converting pages. 

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Summer means slower sales for many ecommerce brands. So, what do you do when people are vacationing and spending is down? Here’s a solid list of things to do.

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

I've been following Corey Walker for years and one thing's for sure when it comes to Instagram; she KNOWS her stuff.

She covers her "Instagram Sales Funnel Strategy" and walks you through how you can start implementing the same process for your own account.

She also talks about the reason why Instagram is leaning so heavily into reals compared to any other piece of content you can produce as well as how to utilize Stories and Livestreams most effectively to maximize your reach and grow your bottom line.

Follow Corey on Instagram @coreycwalker

Time stamps: 
1:30 How Got Corey Walker Her Start Writing
3:59 My Journey With Instagram So Far 
8:58 What's Working Now...SEO?
10:34 Using "Topics" To Grow Your Content
13:57 The Instagram Sales Funnel Framework
15:52 The Best Way To Use Stories 
17:16 Properly Utilizing Livestreams 
18:09 Summarizing The Instagram Funnel
21:04 How To Impact Your Reach

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

In this episode, I'm laying down the gauntlet. It's time for a 100-Day content challenge. If you're looking to take things to the next level this year, joining this challenge is a MUST. 

Most people underestimate organic content's ability to positively impact their bottom line. I like to think of direct response marketing as a faucet that you can turn on or turn off and I like to think of branding as more of a river. You need both to succeed and there are distinct advantages to each.

What's the best way to go about it though? And which platforms should you use? I cover all of that in this episode. 

Other episodes mentioned in today's podcast: Episode 18 and Episode 51

Time stamps: 
2:13 Why I Don't Talk About Social Media 
4:13 My REAL Feelings On "Branding"
5:12 Branding And Your Value Proposition 
7:13 How Investing And Organic Are More Alike Than You Thought
9:24 The 100-Day Content Challenge
10:39 The First Time Organic Paid Off For Us Off Big Time
12:58 What To Do If You're Worried About Consistency 
16:46 Get Access To My Social Content Planner
17:10  100 Days Vs 30 Days

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses.

In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands.

Ethan breaks down the FIRST pages on your website that need to be split-tested & the first 3 things he recommends you do to optimize your store for more revenue per session. (Most ecommerce brands are NOT doing this.)

There is so much gold in this episode. I can't list it all, but one major takeaway was this: "Making people trust you and speaking their language will get them to buy more regardless of what upsell App you use."

Bust out your notepads and be ready to rewind a couple of times for this one because it's chock full of nuggets that you won't want to miss.

Time stamps:
1:43 Ever Heard Of Conversion Revenue Optimization 
3:58 Learn How Ethan’s Team Does Things Differently
5:19 Getting More People To Buy And Getting Them To Buy More  
6:50 Thinking Through Different Product Angles 
9:02 Earnings Per Session And Data Context
11:46 AOV And Conversion Revenue Optimization 
13:50 Ethans Case Studies And Results
14:38 Most Misused Portions Of Ecommerce Sites
17:01 Why Split Testing Is NOT Black And White
19:04 Biggest Mistakes Made During Split Testing
21:40 Exactly How Ethan Runs His Split Test 
23:33 A 20% Increase After ONE Split Test?
27:28 3 Things Ethan Recommends For Highest Impact
33:51 Rapid Fire Gold
41:09 No One Cares And What You Can Do
45:40 Stop Split Testing In Your Page Builder
48:21 What To Do If You're Unsure Where To Start
51:01 What Professional Investors And CRO 

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

As an entrepreneur, I measure marketing efforts in IMPACT and RESOURCE. The goal is to have the largest amount of impact for the least amount of resource. And the gap between is called "leverage".

In this episode, I'll dive into 5 things we're doing to create massive leverage for ourselves & our clients in 2023 – based on what we're seeing work now, trends (new & old), and where we're seeing a ton of "algorithm love".

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

I’m a huge believer in investing in myself to acquire high-value skills. This year, I spent more than $20k on courses & coaching and next year I intend to spend more. Some of it, I look back and think “wow, why did I spent $10k on that”. And some of it changed my life & our business.

Today I want to talk about 3 things regarding your personal education as an entrepreneur:

1.) How you decide what to invest in.
2.) What not to invest in.
3.) When you should do invest in education.

I used to be one of those people who set out to read an obscene amount of books per year partially just to be able to say that I did it... I did this for 7 years before realizing my educational activities and my goal might not really be lining up.

The way I do things now is WAY different than it used to be and the impact I've received for changing things up has been more than worth it.

The key to everything is knowing the right questions to ask yourself before pulling the trigger on investing and in today's episode, I'll be giving you my exact 3 question framework to help you make the right decision every time.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Profit is the oxygen in your business. Without it you will die...

 When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step.

I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in their ability to grow your business quickly.

This is one episode that you could invest less than 23 mins into and see a MASSIVE return on investment in your business almost immediately.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

In today's episode I talk about why I chose to spend over $10,000 on this podcast set and what happened because of that decision. 

Starting a podcast is something I've wanted to do for YEARS and ultimately this ended up launching our entire brand for The Ecommerce Alley. I cannot tell you how glad I am we chose to finally start this show and the changes that have come as a result of that choice.

I cover what I used to do before we rebranded and totally changed directions. What I did in the past was for profits more than passion...but those days are long gone. 

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |