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Explore every episode of the podcast The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Dive into the complete episode list for The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
TEA 153: The Easiest $50,000 Ad Campaign We Ever Ran16 Sep 202400:17:46

We recently spent $50,000 during a 14-day promotion and this campaign required ZERO optimization. This was a new test we ran.

In this episode, Josh breaks down the hypothesis, setup, results, and observations.


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 152: Building A Conversion Funnel (w/ Susan Bradley From Social Sales Girls)09 Sep 202400:34:00

►  Join The Social Sales Girl's Conversion School Here: https://thesocialsalesgirls.activehosted.com/f/126

In this episode, josh interviews Susan Bradley, founder of The Social Sales Girls. Susan talks about building your conversion funnel, shares some insight on where your attention/focus should be on your business, what the highest leverage activities are, and how to create high converting pages. 


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
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TEA 143: What To Do When Summer Sales Are Slow08 Jul 202400:21:04

Summer means slower sales for many ecommerce brands. So, what do you do when people are vacationing and spending is down? Here’s a solid list of things to do.


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
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TEA 54: A 4-Step Instagram Strategy By The Author Of Instagram For Dummies w/ Corey Walker16 Jan 202300:26:05

I've been following Corey Walker for years and one thing's for sure when it comes to Instagram; she KNOWS her stuff.

She covers her "Instagram Sales Funnel Strategy" and walks you through how you can start implementing the same process for your own account.

She also talks about the reason why Instagram is leaning so heavily into reals compared to any other piece of content you can produce as well as how to utilize Stories and Livestreams most effectively to maximize your reach and grow your bottom line.

Follow Corey on Instagram @coreycwalker

Time stamps: 
1:30 How Got Corey Walker Her Start Writing
3:59 My Journey With Instagram So Far 
8:58 What's Working Now...SEO?
10:34 Using "Topics" To Grow Your Content
13:57 The Instagram Sales Funnel Framework
15:52 The Best Way To Use Stories 
17:16 Properly Utilizing Livestreams 
18:09 Summarizing The Instagram Funnel
21:04 How To Impact Your Reach


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
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TEA 53: 100-Day Content Challenge09 Jan 202300:20:18

In this episode, I'm laying down the gauntlet. It's time for a 100-Day content challenge. If you're looking to take things to the next level this year, joining this challenge is a MUST. 

Most people underestimate organic content's ability to positively impact their bottom line. I like to think of direct response marketing as a faucet that you can turn on or turn off and I like to think of branding as more of a river. You need both to succeed and there are distinct advantages to each.

What's the best way to go about it though? And which platforms should you use? I cover all of that in this episode. 

Other episodes mentioned in today's podcast: Episode 18 and Episode 51

Time stamps: 
2:13 Why I Don't Talk About Social Media 
4:13 My REAL Feelings On "Branding"
5:12 Branding And Your Value Proposition 
7:13 How Investing And Organic Are More Alike Than You Thought
9:24 The 100-Day Content Challenge
10:39 The First Time Organic Paid Off For Us Off Big Time
12:58 What To Do If You're Worried About Consistency 
16:46 Get Access To My Social Content Planner
17:10  100 Days Vs 30 Days


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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
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TEA 52: Increasing DTC Profitability With Conversion Revenue Optimization w/ Ethan Bence From 4080 Marketing02 Jan 202300:55:28

In this in-depth episode, Ethan Bence from 4080 Marketing takes us through his process of "Conversion Revenue Optimization" – after working with many 8-figure ecommerce businesses.

In this interview, he states that 90%+ of these larger businesses are not split testing properly, which is actually great news for the smaller brands.

Ethan breaks down the FIRST pages on your website that need to be split-tested & the first 3 things he recommends you do to optimize your store for more revenue per session. (Most ecommerce brands are NOT doing this.)

There is so much gold in this episode. I can't list it all, but one major takeaway was this: "Making people trust you and speaking their language will get them to buy more regardless of what upsell App you use."

Bust out your notepads and be ready to rewind a couple of times for this one because it's chock full of nuggets that you won't want to miss.

Time stamps:
1:43 Ever Heard Of Conversion Revenue Optimization 
3:58 Learn How Ethan’s Team Does Things Differently
5:19 Getting More People To Buy And Getting Them To Buy More  
6:50 Thinking Through Different Product Angles 
9:02 Earnings Per Session And Data Context
11:46 AOV And Conversion Revenue Optimization 
13:50 Ethans Case Studies And Results
14:38 Most Misused Portions Of Ecommerce Sites
17:01 Why Split Testing Is NOT Black And White
19:04 Biggest Mistakes Made During Split Testing
21:40 Exactly How Ethan Runs His Split Test 
23:33 A 20% Increase After ONE Split Test?
27:28 3 Things Ethan Recommends For Highest Impact
33:51 Rapid Fire Gold
41:09 No One Cares And What You Can Do
45:40 Stop Split Testing In Your Page Builder
48:21 What To Do If You're Unsure Where To Start
51:01 What Professional Investors And CRO 


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 51: 5 Things We're Doing For Massive Growth in 202323 Dec 202200:29:56

As an entrepreneur, I measure marketing efforts in IMPACT and RESOURCE. The goal is to have the largest amount of impact for the least amount of resource. And the gap between is called "leverage".

In this episode, I'll dive into 5 things we're doing to create massive leverage for ourselves & our clients in 2023 – based on what we're seeing work now, trends (new & old), and where we're seeing a ton of "algorithm love".


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 50: I Spent $20K On Courses & Coaching This Year & Here's What Happened19 Dec 202200:22:59

I’m a huge believer in investing in myself to acquire high-value skills. This year, I spent more than $20k on courses & coaching and next year I intend to spend more. Some of it, I look back and think “wow, why did I spent $10k on that”. And some of it changed my life & our business.

Today I want to talk about 3 things regarding your personal education as an entrepreneur:

1.) How you decide what to invest in.
2.) What not to invest in.
3.) When you should do invest in education.

I used to be one of those people who set out to read an obscene amount of books per year partially just to be able to say that I did it... I did this for 7 years before realizing my educational activities and my goal might not really be lining up.

The way I do things now is WAY different than it used to be and the impact I've received for changing things up has been more than worth it.

The key to everything is knowing the right questions to ask yourself before pulling the trigger on investing and in today's episode, I'll be giving you my exact 3 question framework to help you make the right decision every time.

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 49: 3 Ways To Double Your Profits In The Next 30 Days12 Dec 202200:23:23

Profit is the oxygen in your business. Without it you will die...

 When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step.

I also will be telling you the exactly order I would recommend implementing them in. These 3 options and the multiple different ways to implement them may be simple but they are incredibly powerful in their ability to grow your business quickly.

This is one episode that you could invest less than 23 mins into and see a MASSIVE return on investment in your business almost immediately.

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!




-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 48: We Spent $10k Building This Podcast Set A Year Ago And Here's What Happened (w/ Dylan Counts)05 Dec 202200:39:46

In today's episode I talk about why I chose to spend over $10,000 on this podcast set and what happened because of that decision. 

Starting a podcast is something I've wanted to do for YEARS and ultimately this ended up launching our entire brand for The Ecommerce Alley. I cannot tell you how glad I am we chose to finally start this show and the changes that have come as a result of that choice.

I cover what I used to do before we rebranded and totally changed directions. What I did in the past was for profits more than passion...but those days are long gone. 

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 47: 7 Lessons From Spending 2 Days With The Fastest-Growing Shoe Brand28 Nov 202200:21:36

Recently, I had the opportunity to sit at the table with one of the fastest-growing shoe brands on the planet for their annual 2-day marketing gathering.

I took maybe 15 pages of notes from what this fast-growing company is doing and in this episode, I want to share 7 lessons from that two-day roundtable that you can take and apply in your business. (There are obviously a TON, so I’m giving you my top 7.)

Click here to watch on Youtube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!




-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 46: Are Team Retreats Waste Of Money? 21 Nov 202200:41:24

The first team retreat I held 7 years ago cost me $5,000 and make me absolutely nothing in return - zilch. 

Sometimes lessons are learned the hard way but today I want to answer the question  once and for all. Are team retreats a waste of money? 

I’m going to cover the top 5 things you can do to ensure you have a successful team retreat, what to do, what not to do, and the stories behind how I’ve learned these lessons along the journey so far. 

As you’re listening, ask yourself how you can apply this to your business to help you and your team make this your best year EVER.

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh


(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 45: From Reselling Textbooks In College To Hitting $1,000,000/Mo w/ Nathan Hirsch14 Nov 202200:40:57

Going from buying used textbooks and reselling them on Amazon while in college to starting a business on $5,000 and taking it to 1M /mo in 4 years before selling…

( He did $25,000,000 from 2009-2015 in the EARLY days of dropshipping with that Amazon gig by the way…) 

Nathan Hirsch is a true lifetime Entrepreneur and in today’s episode he shares the marketing strategies he used to grow his company to 1M /mo. 

After starting numerous businesses, what are his words of wisdom..?

 "Consistency is everything” AND “ no entrepreneur should be doing their own bookkeeping.” 

He reiterates multiple times how important “minimal viable product” ( MVP ) is and if you’re in a season of growth or plan to grow, you need to hear his thoughts on hiring…


Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy


- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀


Join The Ecommerce Alley Facebook Group!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 142: I Pay $60K/Yr for a Business Coach (Here’s What Happened)01 Jul 202400:21:19

I’ve always invested in courses I found interesting to continue growing. But at the start of 2023, I decided to invest the most money I’d ever invested in a SERIOUS coaching program. In this podcast, I’m going to share my findings from spending $60,000/yr for a business coach.


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 44: Neil Twa Is Going To Steal Your Products (Ethically) & Other Tales Of Selling $100M+ W/ Amazon FBA07 Nov 202200:56:09

From $500K/month and zero profit to 7 figures and 20% profit in 5 months. Those are the kinds of results our guest of honor, Neil Twa, gets for his clients. 

He shares about this case study (and other examples of his Amazon FBA expertise) in this episode.

Neil's our first repeat guest and his previous episode (#22 - How Neil Twa “Found” $100M+ In Amazon FBA Sales) remains among our top 3 downloaded episodes.

This time he talks about his holiday strategy for his Amazon FBA clients, which is not what you might expect.

Words of wisdom include, "You can't ride two horses with one ass," and he explains how he (kinda) hangs out with a well-known billionaire.

Check out Neil's company, Voltage Media (they launch, operate, scale and acquire/exit ecommerce brands with a focus on Amazon FBA), at https://voltagedm.com.

Click here to watch on Youtube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 43: The $50K/Day Facebook Ads Strategy You've Never Seen W/ Dave Bass [Part 2] 31 Oct 202200:39:19

You're going to come away from this episode with a whole new way of looking at Facebook Ads. Guaranteed.

In fact, Dave Bass bet me $100 that I'd never heard of his method for testing Facebook Ad audiences. He kept his money.

This episode (Part 2 of 2) dives right into Dave's unique (and effective) methods for scaling, audiences, going from a small budget to a large budget, and even a way to make naming conventions do double-duty.

If you haven't watched Part 1, go watch it and then come back and finish up here with Dave and Part 2. You're guaranteed to learn something new that will help you with your Facebook Ads.

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy


- Josh


(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!



-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 42: The $50K/Day Facebook Ads Strategy You've Never Seen W/ Dave Bass [Part 1]24 Oct 202200:54:25

If you're struggling with getting Facebook Ads to work for you, you'll want to tune in. This is a Facebook Ads methodology like nothing you've ever seen before.

Special Guest, Dave Bass, is a paid media buyer and all-around Facebook Ads master and his unique approach (that you can copy) allows you to spend more on ads without seeing the diminishing returns that you would usually see as you raise your budget.

But that's not all. Dave also talks about how he has built a "library" of creatives and audiences that he  knows can get the job done.

Here's Dave in his own words, "Everything I do is based on testing, seeing what works and what doesn't, and then trying to backend the logic as to why it worked or didn't work."

Don't miss this down-to-the-nitty-gritty, deep-in-the-weeds look at a totally new way to look at your Facebook Ads.

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!




-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 41: From Impaulsive To Selling Cat Castles w/ Zach Roberts17 Oct 202200:42:57

What can you learn about running a successful ecommerce store and fulfillment from a former middle school teacher and bartender?

A ton. Zach Roberts of Vybe Source not only runs a wildly successful fulfillment center, but he also has a massively popular ecommerce product: cat castles.

In this episode, Zach details his journey from the classroom (and bar) to living a life he loves, helping ecommerce owners every step of the way.

Find out what Zach has to say about what today’s ecom owners are missing, his words of advice, and the best thing about what he does, including:

--How getting your products made in America is easier than you think
--How to do what you want and fits your lifestyle.
--And a lot more.

Plus, Zach and his partner, Spencer Taylor, are passionate about products that are made in America, eco-friendly, and sustainable. (Their Cat Castles are made from 100% recycled and recyclable cardboard, making it a zero-waste product.)

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!




-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 40: Our 4-Phase BF/CM & Christmas Marketing Playbook (Pt 2) 10 Oct 202200:35:44

The ultimate goal of this 4-phase strategy is to maximize your BF/CM and holiday sales revenue. But, by working in advance, being strategic and intentional, you’ll also have time for family, friends, and all the things you enjoy during the holidays.

In part 1, I covered the first two phases of my 4-Phase Profit Maximizer Strategy.

In this episode (part 2 of 2), I cover Phases Three and Four. You’ll learn practical things like ideas for good holiday offers, how many campaigns you should run, and a lot more that's both practical and easy to implement when you start now.

Tune in and get your holiday plan in place NOW so you're not working while your friends and family are enjoying the season.

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

TEA 39: Our 4-Phase BF/CM & Christmas Marketing Playbook (Pt.1)03 Oct 202200:42:33

People who wait to prepare for the holiday sales season lose out to their competition, they’re stressed out of their minds during the holidays, and they have to sacrifice time with their friends and family during what's supposed to be the most wonderful time of the year.

Business owners who plan their holidays well in advance, produce more revenue during the holiday season, they’re less stressed, and they’re able to rake in more profits to start the new year in a heavy cash position.

In this episode (part 1 of 2), I cover Phases One and Two of my 4-Phase Profit Maximizer Strategy. Tune in and get your holiday plan in place NOW so you're not scrambling when you could be decking the halls.

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!


-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
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TEA 38: The Benefits Of Flexible Funding w/ Dana From 8fig.co22 Aug 202200:35:53

Dana is a data-driven product strategist with a passion for creating meaningful user interactions. She's on a mission to democratize online retail by empowering small and medium-sized businesses with resources and tools they need to compete in dynamic marketplaces.

In this episode, Dana talks with Josh about the funding flexibility of 8fig.co.

Click here to watch on YouTube
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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

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TEA 37: How We Run Promos Without Hurting Brand Equity15 Aug 202200:35:09

Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."

But do them TOO OFTEN, and you’ll hurt your brand equity.

Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.

In this episode, I will cover:

  • Why To Run Them & How Often (Without Hurting Your Brand Equity)
  • Types Of Sales Promotions You Can Run
  • How We Structure Marketing Efforts Around Them

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
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- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!



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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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TEA 36: How To Find Highly Profitable Audiences For Facebook Ads08 Aug 202200:34:26

In this episode, I’ll walk you through the exact process we use to identify profitable Facebook audiences to test & scale into.

We’ll take you behind the scenes so you can see for yourself – up close and personal – what it looks like to find the people your ads need to get in front of – the ones who want what you’re offering and are primed to purchase.

Click here to watch on YouTube
Click here follow me on Instagram @joshcoffy
Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!


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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


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TEA 35: From $153k/mo To $269k/mo In Only 90 Days01 Aug 202200:46:53

Over the course of 90 days, we were able to help take an ecommerce brand from $153,216.83 to to $269,832.44 per month in sales through a few crucial steps.

In this training, Josh will break down precisely what our team did, their team did, and what we’re going to do to get them to $500k/mo. 

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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TEA 141: Lifetime vs Daily Campaign Budgets: a $40k Test & Results24 Jun 202400:17:45

Should you set your Meta Ads budgets DAILY or LIFETIME? Well, we spent $20,000 on each budgeting structure. Here’s what happened… And which one took the cake.


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TEA 34: How We Add 1,000+ Email Subscribers/Mo With Facebook Ads (For Cheap)25 Jul 202200:30:25

If you run an ecommerce store, you may think that lead generation doesn't need to be at the top of your list, or maybe on your radar at all. But the truth is, it IS important for ecommerce businesses to lean into lead generation for the simple reason that not everybody is ready to buy.

In this episode, you're going to learn what a lead generation campaign looks like from a Facebook Ads standpoint, the elements you need to have in place to create a campaign that works, and how to structure it for maximum results.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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TEA 33: 5 (Mostly) Uncommon Marketing Metrics We Track & You Should Too18 Jul 202200:34:04

Collecting data and acting on what you learn from that data is key for keeping your business running smoothly. And it's especially important if you want to grow.

But tracking is only half the battle. WHAT you're tracking is essential.

In this episode, Josh explains 5 uncommon marketing metrics that we track for ourselves and for our clients. (Well, you've probably heard of #5.)

Check  it out, start tracking these mostly uncommon metrics for yourself, begin to make more agile decisions for your business, and see the impact it has.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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TEA 32: 5 (Insanely Practical) Habits Of Every Successful Marketer11 Jul 202200:38:11

If you want to be a more strategic and successful marketer, you have to take a hard look at your habits.

In this episode, Josh uses the observations he's made over the last decade (the good, the bad, and the ugly) in the marketing world to narrow down 5 habits that you need to practice to truly win the game of marketing. 

You'll learn how these 5 insanely practical habits will make all the difference between the failure or success of your ecommerce business.



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TEA 31: Facebook Ads: Learn Our Secret Swiss-Army Knife Strategy To Scale Your Brand04 Jul 202200:24:36

When it comes to your Facebook Ads, it can be hard to know what's working and why & what's NOT working and why NOT. Is it the product? The creative? The primary text? The audience?

It can be enough to make you want to throw in the towel.

If you're having trouble getting your Facebook Ads to work and you're looking for some direction, this episode shows you how to stop the stress.

Learn our secret Swiss-Army Knife strategy for really helping your brand scale on the advertising side.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

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TEA 30: Top 5 Website Elements That Will Increase Conversions & AOV27 Jun 202200:23:20

When it comes to your website, you have to do more than the bare minimum. The truth is, the quality of your website has a high impact on your bottom line.

In this episode, we'll take a look at the top 5 elements that can help increase conversions and the value of every order placed.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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TEA 29: How To Stand Out In A Saturated Market With Freedom Fatigues20 Jun 202200:24:44

What do you do if your product is one of hundreds competing for the same space in the world of Facebook Ads? How can you stand out and be the brand with the loudest voice?

You find your niche  and you dig in, against all odds – even when your biggest opposition is the platform itself.

In this episode, Ryann and Chris of Freedom Fatigues talk to Josh about how they've found their niche and are differentiating themselves, learning to navigate tricky Facebook Ad rules along the way.

Give it a listen and get some inspiration for buckling down and owning your space in a crowded marketplace.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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TEA 28: Facebook Ads Deep-Dive: Breaking Down The 5 Steps of Promo Sprints13 Jun 202200:27:53

If you're ready to get serious about Facebook Ads, you're in the right place. In this episode, you'll get a thorough yet clear explanation of the 5 steps to structure a promo sprint.

You'll get the answers to questions like, "What is a promo sprint?" and "How many ads should I create?"

There's a lot of actionable info packed into these 27 minutes, so get your favorite note-taking method ready and put your finger on the pause button.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


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TEA 27: How Uncapped Is Fixing The Cash Flow Crunch By Introducing A Friendlier Take On Capital06 Jun 202200:30:42

When you're just starting out your entrepreneurial journey you may hit some roadblocks.

Cash flow issues. Inventory woes. The list goes on.

This episode is all about new alternatives for financing and funding to scale your ecommerce brand.

Our guest of honor is Asher Ismail of Uncapped. Asher was named Emerging Entrepreneur of the Year in 2017 and he sat down with Josh to talk about how his business grew from a desire to work with leaders and help them become high-achievers without sacrificing their well-being.

Uncapped was born out of Asher's own frustrations when he was building his first business and it has grown into a booming avenue for ecom owners to get their financial footing and thrive.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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TEA 26: How The Rainmaker Family Is Turning Mama Bears Into Millionaires By Thinking Outside The Box30 May 202200:28:27

Find out how Steven Diaz of The Rainmaker Family is helping ecommerce business owners like you think in new ways about how and what they sell. With a special interest in empowering mom-preneurs to find success selling through Amazon, this conversation covered a lot of ground – from tiny undies to Japanese skill toys.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


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► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

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TEA 25: How To Use LIVE Selling For Massive Growth23 May 202200:56:31

Interested in live selling and how it could enhance your ecommerce business? Our guest of honor for this episode is Matt Anderson of Mycot.

Find out how Matt and his wife got into the biz and the important things to remember when you're going into this type of selling.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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TEA 140: Stop Wasting Your Time Making Ad Creatives That Suck21 Jun 202400:29:39

(This episode is a re-run that originally aired on August 28, 2023.)

Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability.

In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what you already have.

This episode is very visual. I highly recommend watching it on Youtube!


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TEA 24: When to Outsource Your Marketing16 May 202200:28:27

As your business grows and you have more and more on your plate, you start asking the question, "When should I outsource my marketing?"

The good news is that there definitely is a time when outsourcing is your best option. The trickier part is figuring out when that is. In this episode, Josh takes a deep dive into three considerations you need to think about before you're ready to outsource – the right way.


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TEA 23: Lessons From Our Lead Designer w/ Chris Woods09 May 202200:30:40

There are some things you can only master through trial and error, putting in the time, and learning as you go. Unless you have a Unicorn for a Creative Director who is willing to spill all his best strategies for design and development.

That's what Chris Woods is for us and what he shares will save you time and effort (and the embarrassment of cringeworthy design). This episode is packed with practical tips that will make a real difference in the quality of your work.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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TEA 22: How Neil Twa “Found” $100M+ In Amazon FBA Sales02 May 202201:03:54

If you’ve been shying away from – or you’re just curious about – Fulfillment By Amazon because you see Amazon as a big, mean corporation, you’ll want to hear what our guest of honor, Neil Twa, has to say. And he’s dropping some serious knowledge about a tricky topic, so you won’t want to miss it.

(First, he’ll tell you that you may be forgetting that the majority of sellers on the platform are third party sellers. But there’s a lot more.)

Since 2014, Neil Twa’s Voltage Digital Marketing company has been helping clients generate well over $100M in hyper-profitable Amazon FBA stores. In fact, he and his team have been referred to as the “Batman and Robin of Amazon,” with a long-game outlook that helps business owners see the bigger picture that extends beyond just Amazon.

In this episode of The Ecommerce Alley, I had the opportunity to talk with Neil about the strategies he uses to realize such incredible success for his own business as well as those of his clients.

Don’t miss a word of what Neil shares with me because it could be the motivation you need to achieve your revenue goals so that your lifestyle drives your business and not the other way around.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


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TEA 21: How These 2 Founders Accidentally Sold 5 Million Macarons with ByWoops25 Apr 202200:52:37

Five million macarons by ACCIDENT? Yes. The founders of ByWoops (delicious, unique, and stunningly-packaged macarons) are sharing how their business absolutely exploded in just 9 weeks and how they have managed the growing pains that have brought them to where they are today – thriving, multi-franchise global brand.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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TEA 20: $54M In Facebook Ad Spend Through Rapid Experimentation w/ Matt Harward 18 Apr 202201:22:50

Have your favorite note-taking tools ready for this episode because we're covering a ton of ground. Matt Harward joins us again and this time he's diving even deeper into his highly-successful rapid experimentation method. 

This master-class level information will get you seriously thinking about what you ARE doing and what you SHOULD be doing. You'll get plenty of examples, data, and proof of how and why this method works.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!


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TEA 19: Algorithmic Facebook Ads Scaling w/ Matt Harward11 Apr 202200:49:25

Imagine $54 million in Facebook ad spend. 

That number is reality for our guest of honor on this episode of The Ecommerce Alley, Matt Harward. 

He’s sharing what he has learned over time, with lots of trial-and-error, about algorithmic Facebook ad scaling. Matt has experienced wild success by honing rapid experimentation to crack the code and find out what WORKS. (It's both simpler and more complicated than it seems. You have to watch to find out what that means!)

Having created two 9-figure companies and six multi-8-figure brands, (just a few of his accomplishments), Matt knows Facebook ads and you don’t want to miss what he has to say.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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TEA 18: The Only 2 Marketing Strategies Needed To Reach 7-Figures04 Apr 202200:35:45

It’s frustrating when you’re doing too much, feeling overwhelmed, and the marketing you’re laboring over for your ecommerce business still isn’t working. Or maybe  you don’t even know if it’s working or not. In this episode, we’ll show you a model that will transform your business and put tons of time back into your schedule.

After getting to a breaking point that we detail in this episode, we learned that getting the results you want in your business boils down to just TWO strategies.

With these strategies, you’ll be able to acquire new customers predictably, scale predictably, and increase customer lifetime value. Watch the episode to learn the framework, then all you have to do is implement it, stay the course, and you’ll reach that 7-figure mark. 

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!



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TEA 17: What To Do When You're Feeling Burned Out28 Mar 202200:19:37

Burnout is going to happen. Plan on it.

​A big part of winning the battle is knowing that it will come and digging in – simply having staying power. Building a meaningful business takes time.

In this episode of The Ecommerce Alley Podcast, we'll talk about the different types of burnout, because there are more than one.​

And, you’ll learn 4 strategies for fighting burnout:

  • Remembering who you are.
  • Uncovering the root of the burnout.
  • Prioritizing the impactful.
  • Loving the process through the pain. (It is possible!)

When you learn how to expect and deal with burnout and your business will thrive

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Get the show notes at alleypodcast.com!


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TEA 16: 4 Components Of Great Advertising21 Mar 202200:24:53

Have trouble knowing where to start with ads? You're not alone. Many ecommerce business owners just like you just launch something and hope for the best.

And when it doesn't work, they have no idea what to fix.

There are actually 4 components that make an ad really great. In this episode, I'm explaining each of the elements: 

-Your offer and how you position it.
-The audience and taking their temperature. (Cold, warm, or hot?)
-Your actual ads: copy and creatives.
-Your workflow, including the mechanics of setting it up, as well as optimization.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy!

Get the show notes at alleypodcast.com!


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TEA 15: How To Design High-Converting Facebook Ads w/ Luis Camacho14 Mar 202200:51:36

Facebook Ads are an essential element of your business’ success. But creating ads that convert may be causing you significant stress and frustration.

In this episode, Facebook Ads expert & Getads.co owner, Luis Camacho, breaks down the ad creatives that are hot right now, getting video and animated ads right, the elements of a great ad, and the cringe-worthy mistakes people are making.


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TEA 139: Use This Business Model If You're Under $3 Million/Year In Sales17 Jun 202400:28:11

Most businesses exist for one reason: freedom. Freedom to do what you want with who you want and when you want to. (Time) Freedom to buy what you want and give what you want. (Financial) 

The “Freedom Business” model is built to do precisely that as you ascend through different revenue thresholds in your business – and everything inside the Max Profits Mentorship revolves around the components of this model. Knowing this model will help you identify where you need to put your attention next. 


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TEA 14: How To Run Facebook Lead Ads Profitably w/ Zach Spuckler07 Mar 202200:53:00

A lot is changing in the Facebook Ads world. One of those things being the effectiveness of Facebook Lead Ads. Even as an ecommerce business, you should be running ads to grow your email list every day.

In this episode, Facebook Ads expert & ecommerce business owner, Zach Spuckler, breaks down WHY you need to be running lead ads, results you can expect, how to set them up, and elements of top-performing campaigns that explode your email list.

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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


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TEA 13: $500k Per Month With Ads & Email28 Feb 202200:18:46

Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing.


Inspired by a client of ours who generates $500k+ per month from these two marketing mediums, I break down 3 steps in this episode that will help you begin leveraging ads and email to grow your business..




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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


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TEA 12: Profit First For Ecommerce Businesses w/ Cyndi Thomason21 Feb 202200:43:31

The #1 reason small businesses fail (according to Forbes) is poor money management. Between inventory purchases, software costs, staffing, marketing, and rent, most ecommerce business owners struggle to have enough cash to pay themselves and taxes.

In this episode, top Profit First Professional and author of the book, "Profit First For Ecommerce Sellers", Cyndi Thomason, breaks down why you need to change the way you think about money & the "Profit First" system for cash management.

By implementing what you learn in this episode, you'll be able to set yourself up for financial success, annihilate debt, always be prepared for inventory purchases & taxes, pay yourself a healthy salary, and have more than enough for tax season.

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Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again


Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

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