The Content Byte – Details, episodes & analysis

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The Content Byte

Lynne Testoni and Rachel Smith

Business

Frequency: 1 episode/8d. Total Eps: 259

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

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Apple Podcasts

🇨🇦 Canada - careers
03/12/2025
#88
🇬🇧 Great Britain - careers
23/08/2025
#96
🇬🇧 Great Britain - careers
19/12/2024
#94

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Score global : 63%

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RE-RELEASE Working as an agency copywriter with Damien Whelan

Season 16 · Episode 2

Wednesday, December 18, 2024 • Duration 30:02

RE-RELEASE. Continuing with our summer series of re-running our favourite and most popular podcast episodes, we are sharing an episode from August 2022, with agency copywriter Damien Whelan.

If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from other types of writing that copywriters do.

In our chat, we talk about:

How did he get into agencies?
How does he come up with clever one-liners?
What's it like working on an ad campaign for a billboard?
How do pitch meetings pan out?
Do they often pull all-nighters?
How can freelancers get into agencies and become indispensible?
And is there really is a decanter of whisky on everyone's desk?

Connect with Damien via LinkedIn: https://www.linkedin.com/in/damien-whelan-14700b51/

Find Rachel www.rachelsmith.com.au
Find Lynne www.lynnetestoni.com
Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

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RE-RELEASE Grant Writing with Martina Donkers

Season 16 · Episode 1

Thursday, December 12, 2024 • Duration 39:49

This week, we are starting a special summer series, repeating some of our most popular episodes. First up is our most successful episode ever - with grant writer Martina Donkers.

In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia!

We chat about:

How and why she decided to specialise in grant writing
The different sorts of grants available
What makes grant writing different
Why the criteria really matters
How to price this sort of work
The realities of being a digital nomad

You can connect with Martina (and check out her latest courses) via her website: http://www.martinadonkers.com/

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com

Rachel's List www.rachelslist.com.au

Episode edited by Marker Creative Co www.markercreative.co

It's Summit Time! Our pick of the must-see sessions

Season 14 · Episode 32

Sunday, September 8, 2024 • Duration 22:58

It's just a few days before the biggest event of the year (in our calendars anyway!). It's time for The Content Byte Summit. Hosts Rachel & Lynne talk about the impressive line-up of speakers and all the panels and presentations they are looking forward to seeing this year.

Some of the presentations include how to:

→ find new high-paying clients in your niche
→ hear how to tweak your website to make it work better for you
→ find out what editors want (and meet three who commission!)
→ create digital products for an extra income stream
→ map out a freelance marketing plan you CAN stick to
→ write sales pages (and charge serious money)
→ hone your interviewing / storytelling skills (in an AI world)
→ shore up your systems and processes (SAVING you big $$$)
→ get all the pricing + money tips from two of the best in the biz

AND SO MUCH MORE.

And we might both be biased, but it's probably the best thing you'll do for your business this year.

The Content Byte Summit starts on Thursday 12 September, continuing to Saturday 14 September. Snap up one of the last remaining tickets (in person or virtual) at our website: https://thecontentbytesummit.com.au

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: for the details.

When to know it’s time to take a break from freelance life, and join the 9-5, with Johanna Leggatt

Season 11 · Episode 4

Monday, October 3, 2022 • Duration 40:05

Have you ever found yourself just not engaged with your freelance business anymore, sick of the hustle and the invoice-chasing - and dreaming about taking a permanent 9-5 job? Joh Leggatt did - and in our latest episode, she talks to us about why she left her successful freelance business behind to take a full-time role with Forbes Australia. It's a fascinating chat in which we discuss:

When Joh knew it was time to return to the 9-5
The challenges of dismantling a 6-figure freelance business
The advantages and benefits of going in-house
The bargaining power job-seekers have right now
How going in-house could benefit your freelance business later
Why it's a knowledge intensive, taking a full-time job
How it can help you get a new niche and upskill in tools + tech
Joh's advice for other freelancers considering going perm
And much more!

Resources

Want to get in touch with Joh or pitch her a personal finance story? Pitch Joh Leggatt via LinkedIn

Blog A simple strategy successful freelancers use to get work

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Hieu Nguyen on moving to New York and creating a successful freelance career

Season 11 · Episode 3

Monday, September 26, 2022 • Duration 38:28

In this episode, we delve into the successful freelance journey of creative director Hieu Nguyen, who moved from a busy print publishing career in Australia to working in New York and starting his own design agency. Find out about:

+ Hieu's early years, including coming to Australia on a boat from Vietnam
+ How he got into graphic design and some of the amazing brands he's worked with, including Gourmet Traveller, The Australian Women's Weekly, Amazon Publishing, AT&T and many others
+ His tips for creatives keen to move to New York - from visas and sponsorship to how to pick up clients
+ And much more!

Connect with Hieu

Contact Hieu and check out his work at: www.hieunguyendesign.com

Connect with us

Rachel's List for job-seekers: rachelslist.com.au/jobseekers
Lynne Testoni's website: www.lynnetestoni.com
Rachel Smith's website: rachelsmith.com.au

Thanks, as always, to our sponsors Rounded.com.au. Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member, you'll enjoy 20 percent off an annual subscription plan!

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Successful freelancers: Meet journalist and editor Grant Jones

Season 11 · Episode 2

Sunday, September 18, 2022 • Duration 35:30

Continuing on with our successful freelancer series, we're chatting to journalist and editor Grant Jones, a former TV producer and newspaper section editor who now runs his own content agency and communications company. He’s also cowritten the recent book, A Caring Life: What fifty years in nursing has taught me about humanity, compassion and community, by Keith Cox with Grant Jones. Find out how Grant had to reinvent himself during Covid, the skills he's picked up since starting out as a journalist so many years ago, and his tips for freelancers starting out.

Connect with Grant

On LinkedIn - www.linkedin.com/in/grant-jones-content-media-marketing/
On Instagram - www.instagram.com/grant_jones_sydney/

Connect with us

Rachel's List for job-seekers: rachelslist.com.au/jobseekers
Lynne Testoni's website: www.lynnetestoni.com
Rachel Smith's website: rachelsmith.com.au

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Creating a podcast for clients - what's involved and how to charge

Monday, September 12, 2022 • Duration 21:04

Many experts say podcasting is still in its infancy for brands, but they're waking up to the huge potential benefits of audio content and using it to connect with their customers. In this episode, we talk about why journalists and content writers are in a great position to offer podcasting as a service to clients - and why it's a good time to upskill in this area. Tune in to find out:

the transferrable skills you have that are great for podcasting (and the ones you might want to learn)
why it's easy to outsource the bits you can't do (and how to do it)
an actual breakdown of costs so you can see what to charge a client
And more!

Resources
Blog post - Your guide to starting a podcast
Blog post - "I write scripts for true crime podcasts"
Lynne's client podcast: Building Better with CSR

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Specialising in grant writing with Martina Donkers

Season 10 · Episode 27

Sunday, August 21, 2022 • Duration 39:49

This week Rachel and Lynne chat with successful freelancer Martina Donkers, who is a specialist grant writer. In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia!

You can connect with Martina via her website: http://www.martinadonkers.com/

Lynne's website https://www.lynnetestoni.com/

Rachel's website https://rachelsmith.com.au/

Rachel's List https://www.rachelslist.com.au/

Many thanks to Rounded for sponsoring this episode! Rounded offers user-friendly accounting and invoicing software, made just for Australian freelancers and sole traders. Visit https://rounded.com.au/

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What it’s like working as an agency copywriter, with Damien Whelan

Season 10 · Episode 26

Monday, August 15, 2022 • Duration 30:02

If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from, say, what other types of copywriters do. (And if you're like Lynne and Rach, that may mean sitting at home, writing everything from web copy to lead magnets.) So we're getting the goods from agency copywriter Damien Whelan. We ask: how DID he get into agencies? How does he come up with clever one-liners? What's it like working on an ad campaign for a billboard? How do pitch meetings pan out? Do they often pull all-nighters? How can freelancers get into agencies and become indispensible? And is there really is a decanter of whisky on everyone's desk?

Where to find Damien

Connect with Damien on LinkedIn

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5 templates you need as a new copywriter or content producer

Sunday, August 7, 2022 • Duration 16:02

If you're setting yourself up to write copy or content for clients, it may be tricky to figure out the most important templates you need to have in place and why. These will be things you'll learn about, tweak and hone as you go, but in this episode we save you time and hassle by distilling it down to five templates we recommend you have from the start - and why they're so useful.

Many thanks to Rounded for sponsoring this episode! Rounded offers user-friendly accounting and invoicing software, made just for freelancers and sole traders.

The 5 templates and where to find them

The rate card www.rachelslist.com.au/toolkit/product/rate-card/
A client brief template www.rachelslist.com.au/toolkit/product/client-brief-template/
A quoting template or statement of work www.rachelslist.com.au/toolkit/product/freelancer-statement-of-work-agreement/
An invoice template www.rachelslist.com.au/toolkit/product/freelancer-invoice-templates-4-pack/
Belinda Weaver's copy deck template www.copywritematters.com/copywriting-copy-decks/
Kate Toon's copy deck template www.clevercopywritingschool.com/product/copy-deck-updated/

More about Lynne and Rachel

Lynne's website www.lynnetestoni.com

The Content Byte – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Content Byte – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn66

Instagram31

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn66

Instagram31