Podcast Mission: To reveal what actually works (and what doesn’t) in email marketing by showcasing real-life experiments, successes, and flops—helping listeners learn actionable strategies for better open rates, list growth, engagement, and sales.
Email Marketing Experiments is the podcast that pulls back the curtain on what actually works in email marketing—and what flops.
In here, you discover the behind-the-scenes of failed and successful email marketing campaigns
From welcome sequences to sales campaigns, list growth strategies and more, we test ideas, break down results, and spill the tea.
Whether you own an email list or manage one for clients, this show is your guide for smarter, data-driven email marketing.
Think it. Test it. Share it. Learn from our wins and losses—so you don’t have to repeat them.
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#3: “I Revamped My Evergreen Webinar Sequence—Here’s What Happened” with Rachel Harrison-Sund
Episode 3
Sunday, April 6, 2025 • Duration 46:02
Evergreen funnels can drive consistent sales on autopilot, but are they really optimized for the best results? In this episode, Rachel Harrison-Sund shares how she revamped her evergreen webinar funnel, improved her email sequences, and adjusted key elements to boost conversion rates. You’ll learn how to refine your own email marketing strategy and build a funnel that keeps working for you.
✨ Want to increase conversions, optimize your email funnel, and make your evergreen webinar work smarter? Here’s what you’ll learn:
✔️ How she structured her new email sequence to guide potential buyers. ✔️ A step-by-step approach to email automation for every stage of the customer journey. ✔️ Using Kajabi for a webinar funnel—pros and cons. ✔️ What landing page conversion rates reveal about your email funnel. ✔️ How to analyze and tweak your funnel gradually to improve performance. ✔️ What negative list growth is, how to fix it, and how to maintain a healthy, engaged email list. ✔️ Why giving your email subscribers control over their preferences can improve retention. ✔️ How to determine the right timeframe before evaluating your funnel’s success.
About Rachel Harrison-Sund
I help people generate passive income by creating and selling "low-content" books on the Kindle Direct Publishing platform.
Rachel Harrison-Sund is an entrepreneur, publisher, and educator who helps aspiring online business owners build audiences and create passive revenue streams.
Through her self-titled YouTube channel and digital courses, Rachel has taught nearly 70,000 people across platforms.
Rachel and her work have been featured in Forbes, Money, Applied Arts, and the Advertising & Design Club of Canada.
Episode Highlights
⏱️ 6:53 – What evergreen funnels are and how they work. ⏱️ 14:04 – The key changes Rachel made to improve her email sequence. ⏱️ 16:17 – Why email segmentation and timing matter for engagement. ⏱️ 17:33 – The tool stack involved in executing this campaign ⏱️ 27:00 – How to show, not just tell, in email marketing for better conversions. ⏱️ 33:05 – Why removing unengaged subscribers can strengthen your email list. ⏱️ 37:01 – How long is too long for a sales sequence before making changes? ⏱️ 41:45 – Mastermind vs. Retreats: Which is better for building high-value email relationships?
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
#2: Hitting Your Launch Goals Without Social Media with Andria Singletary
Episode 2
Sunday, March 30, 2025 • Duration 41:24
Launching a business, course, or offer without social media might seem impossible, but today’s guest, Andria Singletary, proves otherwise. She shares how she successfully used podcasting, email marketing, and relationship-building to connect with her audience and hit her launch goals—without constantly showing up on social media.
Guest Resource;
Make Social Media Optional Private Podcast - A 6-part private podcast series that will show you how to leverage email marketing, podcasting, and collaborations to increase your visibility, leads, and sales.
✨ Ready to launch with confidence—without relying on social media? Here’s what you’ll take away from this episode:
✔️ The step-by-step strategy to launch successfully without social media.
✔️ How to use podcasting and email marketing to build real connections.
✔️ What to do before your launch to keep your audience engaged and excited.
✔️ Why sending more emails can actually boost conversions instead of turning people away.
✔️ How to nurture relationships so your audience refers you to others.
#1: Behind The Scenes of My Launch Campaign - Prework - Results with Jenn Zellers
Episode 1
Sunday, March 23, 2025 • Duration 35:47
In this episode, we dive into sustainable marketing strategies and how you can leverage podcasts or summits to grow your brand without constantly posting on social media. Our guest, Jenn, shares insights on choosing the right strategy for your business, optimizing email marketing, and avoiding oversharing while still providing value.
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
#14: Reading Your Email Analytics to Drive Smart Financial Decisions with Teecee
Episode 14
Sunday, June 22, 2025 • Duration 01:33:34
In this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for business growth, this episode is your goldmine.
A QUICK TREAT BEFORE THE GOOD STUFF👇
Here's the link to register for Lead Magnet In A Week (July 14th - 20th)
The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!
Link: https://lmiaw.sendpulse.website/
👤GUEST RESOURCES
Guest: TeeCee Okore
📸 Link to social: https://www.linkedin.com/in/teeceeokore/
🌐 Website: https://teeceebusinesssolutions.com
Link to community: https://tremendous-artisan-7992.kit.com/3b50c6a4a9
Get her email marketing mastery blueprint: https://shop.teeceebusinesssolutions.com/emailmarketingmastery
LISTEN OUT FOR
✅ The other tools TeeCee uses (outside of email software) for integrating analytics and pulling powerful data.
✅ A real story of a project she worked on — and how not reading data well can cost time and money.
✅ The most overlooked email metric that can drive smart financial decisions.
✅ A simplified breakdown of proper email segmentation and how to segment by interest, people, time zones, or source.
✅ Using CRM tools and Google Analytics to make money-generating decisions. 🎯 EPISODE HIGHLIGHTS
#13: How Beverly Drives Engagement, Replies, and Real Connection with Email Marketing Beyond Just Sales
Episode 13
Sunday, June 15, 2025 • Duration 55:29
This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers.
She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service providers, and the impact of switching from traditional list-building to a more intentional, connection-first strategy.
If you're tired of hearing crickets after hitting “send” on your emails, this episode will show you how to create content that actually sparks replies and long-term engagement.
A QUICK TREAT BEFORE THE GOOD STUFF👇
Here's the link to register for Lead Magnet In A Week (July 14th - 20th)
The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!
Link: https://lmiaw.sendpulse.website/
👤 GUEST RESOURCES
Guest: Beverly Walthour
Website: https://www.beverlywalthour.com
Social media: https://www.facebook.com/beverlycwalthour/
Link to community: https://www.facebook.com/groups/christianfemalecoachesandconsultants
Next Level Candles and More: https://www.bcwcandleboutique.com
🔍 LISTEN OUT FOR
✅ How she used email marketing in the early days of her business
✅ What it felt like when no one was replying to her emails
✅ Her journey into joining her own email list (and why)
✅ How personal audits help her notice shifts in audience engagement✅ What community-building means beyond vanity metrics✅ The subtle things she does that invite real replies to her emails✅ Her experience with email platforms + what features she looks out for✅ Results from shifting her strategy from list-building to community-building✅ Her favorite lead magnet types (PDFs, quizzes, or live sessions?)✅ Evergreen vs. seasonal launches—what works best for her⏰ HIGHLIGHTS FROM THE EPISODE✨ Want your emails to spark replies and build real relationships? Listen to these key moments:🕒 5:30 – The role email marketing plays in her business today🕒 8:06 – Her experience with seeing email marketing as an echo chamber🕒 14:13 – What email deliverability means for her and how she tracks it🕒 20:06 – Was there a particular type of email she decided to send that's focused on community building?🕒 25:12 – How she ensures her messaging stays on-brand across different passions or offers🕒 37:22 – Her top 3 tips for shifting from simply building a list to building an email community🕒 42:35 – Has the shift to community-based emails helped increase her engagement?🕒 44:38 – The biggest mistake people make with email marketing🕒 49:42 – What she thinks makes a great subject
#4: Using email marketing to increase sales for a restaurant business [FoodTech] with John Onuorah
Episode 4
Sunday, April 13, 2025 • Duration 29:17
Email marketing isn’t just for online businesses—it’s a game-changer for restaurants and food brands looking to increase customer retention, drive repeat sales, and boost revenue.
In this episode, John Onuorah shares how he used targeted email campaigns to optimize customer engagement, track key metrics, and improve sales.
If you're in the food industry and want to make email marketing work for your business, this episode is packed with actionable insights!
John Onuorah is a seasoned Performance Marketing Professional with over six years of expertise spanning diverse industries, including FoodTech, Fashion, LaundryTech, FinTech, Web3, and Telecommunications.
Currently, John serves as the Performance Marketing Manager at FoodCourt, a FoodTech startup, where he leads initiatives to drive subscriber growth and maximize revenue.
✨ Want to grow your restaurant business with email marketing? Here’s what you’ll learn:
✔️ Why food brands should prioritize email marketing for customer retention and loyalty.
✔️ The power of personalized emails in keeping customers engaged and driving repeat orders.
✔️ How John structured his email sequences, including the number of emails per campaign.
✔️ Understanding customer behavior and using data-driven insights for smarter marketing decisions.
✔️ The connection between customer acquisition and revenue growth.
✔️ How to use CleverTap (or the latest analytics tool) for email tracking and performance measurement.
#12: How Addy Uses Lead Filtering and Cozy Marketing to Build a Targeted, High-Converting Email List
Episode 12
Sunday, June 8, 2025 • Duration 52:30
In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people.
She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engagement and deliverability. We also get a peek into her popular 7-day email series and her approach to writing emails that connect without relying on clickbait.
Whether you're just getting started with email or looking for ways to attract more aligned subscribers, this episode is packed with insights to grow your list intentionally.
A QUICK TREAT BEFORE THE GOOD STUFF👇
Here's the link to register for Lead Magnet In A Week (July 14th - 20th)
The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!
✅ What her small business is all about and how she helps clients ✅ How she's making sure only the right people sign up for her email list ✅ Whether she's tested other lead filtering methods beyond long-form opt-ins ✅ How she builds an email community based on shared values ✅ The impact of lead filtering on her service-based conversions ✅ How her 7-day welcome sequence is structured and why it's intentional✅ A sneak peek into her “December Recap” email strategy✅ Whether plain text emails outperform email templates in her experience✅ Her surprising open rate confession⏰ EPISODE HIGHLIGHTS✨ Curious how to attract more aligned subscribers and grow your email list without clickbait? Start here:🕒 2:47 – How she got started with email marketing in her business🕒 5:39 – What email marketing looks like in her business today🕒 8:24 – What her approach looked like before she began filtering leads🕒 12:47 – How her “lead filtering” method compares to traditional opt-ins🕒 24:53 – Tools she uses to filter leads + tweaks she’s considering for better results🕒 28:37 – How this method influences the kind of emails she sends + post-signup filtering🕒 31:29 – What she’d do differently if starting this again🕒 33:10 – The role of cozy marketing and lead filtering in her launch performance🕒 38:10 – Her #1 tip for increasing click rates without clickbait🕒 42:18 – One piece of advice she’d give anyone just starting with email marketing
#11: How To Build An Email Podcast Funnel that Drives Engagement And Conversion With Candace Dudley
Episode 11
Sunday, June 1, 2025 • Duration 38:24
WIn this episode, we sit down with Candace Dudley as she breaks down how she built a system that connects her email marketing strategy with podcasting—and why it’s been a game-changer for growing her community, boosting downloads, and staying consistent with content creation.
She shares how this synergy impacts her launches, what surprised her the most, and how tools like ChatGPT help her maintain voice, consistency, and ease.
If you're wondering whether to grow your email list before launching a podcast, or how to combine both for better results, this one's for you!
A QUICK TREAT BEFORE THE GOOD STUFF👇
Here's the link to register for Lead Magnet In A Week (July 14th - 20th)
The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!
Link to community: https://www.facebook.com/share/g/1BXJ3nySPN
🌐Website: https://www.candacedudley.com/
🔍 LISTEN OUT FOR
✅ How she transitioned from teaching into entrepreneurship ✅ What her email marketing looked like before building synergy ✅ How she created a podcast-email funnel that works ✅ Whether her email list drives podcast growth—or vice versa ✅ Surprising ripple effects of combining podcasting with email marketing ✅ Her top advice for anyone trying to replicate her system✅ Her go-to email marketing tip✅ A tough moment that almost made her give up on email marketing⏰ HIGHLIGHTS FROM THE EPISODE✨ Ready to build a system where your podcast and email marketing fuel each other?🕒 4:23 – The role email marketing plays in her business today🕒 5:58 – What job her email marketing is doing in her content funnel🕒 7:45 – How she previously ran her podcast-email system🕒 9:54 – How her podcast + email strategy now works in synergy🕒 13:17 – Using ChatGPT to create teaser content🕒 19:42 – How her email system supports launches and sales🕒 21:24 – Tools & workflows she uses to stay consistent🕒 25:19 – The impact of her system on audience engagement🕒 26:33 – Which converts better: podcast or email list?🕒 29:03 – Should you build an email list before podcasting or do both together?🕒 31:55 – How she keeps her brand voice intact using AI toolsOnline Email Marketing School🎓 - I believe anyone, including you, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see, confidence and skill come from doing. And in here
#10: Batching, Building, and Emailing: How Carlissa LeBlanc Creates Marketing Systems that Convert for Sold Out in Person Events
Episode 10
Sunday, May 25, 2025 • Duration 52:01
INSIDE THIS EPISODE: Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.
She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key lessons she learned during a recent launch.
If you're trying to grow your email list or make your content work harder for your business, this is for you.
A QUICK TREAT BEFORE THE GOOD STUFF👇
Here's the link to register for Lead Magnet In A Week (July 14th - 20th)
The 7-Day Free Challenge, where you finally create your lead magnet so you can start your email list this year, NOT next!
Connect on Social Media: https://www.instagram.com/carlidorlynn
Join her online community: http://www.cdcreativecoagency.com/newsletter
🌐Website: www.cdcreativecoagency.com
Flodesk Sign up - www.cdcreativecoagency.com/flodesk
LISTEN OUT FOR:
✅ How she pivoted from social media management to batch content creation
✅ How combining multiple passions shaped her unique business model
✅ How email marketing supports community building and lead generation✅ Automating marketing and content delivery using email✅ How segmentation helped her target the right audience✅ The power of sending emails that deliver real value📌 HIGHLIGHTS FROM THIS EPISODE: Want to use email marketing to build community and scale your content creation? Here’s how Carlissa makes it all work — even on autopilot.⏰ 8:37 – The role email marketing plays in her business.⏰ 13:54 – The fears and triggers that led her to take email marketing seriously.⏰ 17:09 – Creating a seamless ecosystem: email + social media working together.⏰ 25:34 – How she uses content pieces to build powerful lead magnets.⏰ 27:00 – Her event goals and how she originally planned to sell tickets.⏰ 28:55 – How giveaways helped her grow her email list.⏰ 33:58 – The unexpected challenges she faced during her event (and how segmentation played a role).⏰ 37:30 – The tools she uses for segmentation and automating emails.⏰ 40:29 – What she would do differently next time.⏰ 43:08 – Live launches vs evergreen campaigns: what’s better?⏰ 43:58 – Her favorite email marketing metrics to track.⏰ 44:49 – How she performs regular audits on her email campaigns.⏰ 48:44 – A new project she’s working on and what’s
About Andria
Andria Singletary is a wife, mom of two, and a visibility strategist for mom business owners.
On her podcast, Marketing Without Socials for Moms, she talks about all things motherhood and building a business that is social-media optional.
Her biggest passion is helping other moms build a business that fits their current season of life because, let's be honest, life as a mom is ever-changing, and finding what aligns with you is key.
She takes pride in helping her clients succeed and grow their clientele off social media through podcasting, email marketing, and collaborations so they can spend less time on their phones and more time with their littles.
Episode Highlights;
⏱️ 6:18 – Why Andria chose email and podcasting for her launch goals.
⏱️ 11:12 – The pre-launch strategies she used for her masterclass.
⏱️ 13:55 – How she kept her audience engaged before launching.
⏱️ 16:08 – Using giveaways to increase show-up rates.
⏱️ 17:10 – How she successfully used her podcast for launching.
⏱️ 32:27 – Tracking listener conversions from podcasts to offers.
⏱️ 34:29 – Understanding the customer journey during a launch.
⏱️ 35:11 – How to get visible without relying on social media.
Online Email Marketing School -
We believe anyone, including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
Ready to Master Email Marketing in 30 Days or Less?
Only if you want to master email copywriting and marketing in the next 30 days Sounds impossible right? Like a scam?
Something the $10000 in 10 days people tell you about but don’t add in context Don’t worry, I won’t lie to you You see anyone including you can master email copywriting and marketing and get paid for it
Link - https://sites.google.com/sapphirelearninghub.com/rec/home
Online Email Marketing School -
I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see, confidence and skill come from doing. And in here, that’s how we roll.
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
Ready to stop guessing and start growing your list the smart way? Tune in!
⏰1:34 The biggest mistake TeeCee made in her email journey (and what she learned from it)
⏰28:52 How she uses Google Sheets + analytics to track audience behavior
⏰Her top strategies for reviving a quiet list
The ONE metric she would focus on if she had to pick
Bonus: How TeeCee became the “Automations Queen”
👉 Ready to stop guessing and start growing your list the smart way? Tune in!
CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.
Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus? Instagram - https://www.instagram.com/sapphirelearninghub/ LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/
Online Email Marketing School🎓 - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
✔️ The future of email marketing in food tech—what’s working now and what’s next.
✔️ Email marketing for food brands that don’t have a mobile app—how to make it work.
✔️ The top 3 non-revenue results John achieved with his email campaigns.
✔️ John’s go-to email tracking tool and why he recommends it.
Online Email Marketing School -
I believe anyone, including YOU can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see, confidence and skill come from doing. And in here, that’s how we roll.
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
CONNECT WITH HOST; Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you b
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
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