The Community-Led Growth Show - Details, episodes & analysis

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The Community-Led Growth Show

Joel Primack

Business

Frequency: 1 episode/13d. Total Eps: 51

The Community-Led Growth Show features rockstar community builders, wicked marketers, and dynamic growth leaders.

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Apple

Data updated on 14/11/2026

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https://www.linkedin.com/company/gong-io/
3 shares
https://www.linkedin.com/in/joel-primack/
2 shares
https://www.linkedin.com/in/nishabaxi/
2 shares

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RSS feed quality

To improve

Score global : 52%

Publication history

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Recognizing the Power of Event-Led Growth with Mark Kilens from Airmeet | S:2 Ep:20

Season 2 · Episode 20

Tuesday, September 26, 2023 • Duration 32:42

Guest: Mark Kilens, CMO at Airmeet (at the time of the recording)

In this episode, Mark shares:

What the term “event-led” really means
The many forms events can take: user groups, webinars, etc.
Why events are one of the most impactful methods of marketing
Some examples of organizations driven by event-led growth (like…The Grateful Dead(!))
How strategically nurturing leads at small events helps organizations close deals at large, annual conferences
How setting clear goals for community events allows for better measurement and more meaningful KPIs

Additional Links:

Follow Airmeet on LinkedIn

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Prioritizing Experimentation and Voice of Customer while Building Copado's Community with Ashley Dodge | S:2 Ep:19

Season 2 · Episode 19

Tuesday, September 26, 2023 • Duration 25:21

Guest: Ashley Dodge, VP of Community at Copado

In this episode, Ashley discusses:

How she came to lead Community for such a technical company without a technical background
Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic
How her team created programming to build relationships and engagement retroactively after membership grew overnight
Copado’s community-led conference that highlights the work and wins of their members
The unexpected success of the community’s Testing Buddies program
How measurement expanded from education metrics to cost-reduction and revenue-related metrics.

Additional Links:

Follow Copado on LinkedIn

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Strategically Growing & Developing a Global Community Team with Tali Leibowitz of Agave Health | S:2 Ep:18

Season 2 · Episode 18

Tuesday, September 26, 2023 • Duration 26:28

Guest: Tali Leibowitz, Head of Community at Agave Health

In this episode, Tali talks about:

Determining where to hire and what to hire for (spoiler alert: soft skills!)
Hiring and managing from non-traditional Community Management backgrounds
Unbiased hiring methods
Balancing personality types in the team’s makeup
Taking a listening-first approach and managing with trust
Developing team members through human-first conversations, “I am remarkable” sharing sessions, and celebrating wins and lessons learned
Community trends in AI and data analytics

Additional Links:

Follow Agave Health on LinkedIn

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Roles, Comp, Measurement Strategies, & Trends with HubSpot’s Evan Hamilton | S:2 Ep:17

Season 2 · Episode 17

Tuesday, September 26, 2023 • Duration 29:56

Guest: Evan Hamilton, Director of Community at HubSpot

In this episode, Evan chats about:

Assessing career opportunities for Community professionals growing in seniority
Determining whether a Community role’s compensation range and package are fair
The SPACES model for measuring program impact and the parts he finds most compelling
The value of tracking ROI, even when it’s imperfect
How community is stepping into a space where traditional marketing and advocacy are faltering
How he’s watching with interest as communities take on other formats, including VR

Additional Links:

Subscribe to Evan’s newsletter: Community Manager Breakfast
Follow HubSpot on LinkedIn

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Community + Product-Led Growth with Webflow’s Emily Lonetto | S:2 Ep:16

Season 2 · Episode 16

Tuesday, September 26, 2023 • Duration 26:55

Guest: Emily Lonetto, Director of Community at Webflow

In this episode, Emily opens up about:

Why Webflow set aside $10 Million for their Community Grants Program
How they track value in a way that promotes ongoing investment in grants and some of their biggest wins
How the Webflow community experiments with personas, segmentation, and triaging product feedback
The importance of building bridges as a community team supporting PLG initiatives
Her excitement for trends in sentiment data, co-creation, and community as a strategic function within companies

Additional Links:

Follow Webflow on LinkedIn

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Prioritizing Trust, Fun, & Thought Leadership in Demandbase’s Community with Justin Levy | S:2 Ep:15

Season 2 · Episode 15

Tuesday, September 26, 2023 • Duration 27:13

Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording)

In this episode, Justin covers:

The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals
How and why his team maintains the community’s separation from brand and sales
What led him to start incorporating silliness and fun into community conversations
How he partners with influencers and thought leaders to bring value to the community
The importance of building human relationships with community members in a 1-1 way and seeing members build relationships with one another
Watching the trend toward more off-brand or “hosted-by” communities like Revenue Circle

Additional Links:

Follow Revenue Circle on LinkedIn
Follow Demandbase on LinkedIn

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Launching and Growing Metadata’s DEMAND Community with Katie Ray | S:2 Ep:14

Season 2 · Episode 14

Tuesday, September 26, 2023 • Duration 30:26

Guest: Katie Ray, Head of Community at Metadata

In this episode, Katie shares:

The red lights and green lights she watched for when considering joining Metadata
What it was like starting with the Metadata team, their process for growing the community with a member-led approach
How the team’s very small, dedicated rollout of DEMAND led to huge engagement
Why building a community for demand gen marketers can, in fact, change lives
Reasons for creating the new Women in Marketing program
Her preference for agile community building and building with heart over fearing mistakes

Additional Links:

Follow Metadata on LinkedIn

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Community Strategy through the Lens of Product Management with Danny Pancratz from Unqork | S:2 Ep:13

Season 2 · Episode 13

Tuesday, September 26, 2023 • Duration 51:42

Guest: Danny Pancratz, Director of Community at Unqork

In this episode, Danny discusses:

Managing communities where the Community is the product
The career-building value niche communities offer their members
Applying product management frameworks to community building
Why community managers should be unafraid to tackle learning technical skills
Measuring engagement: active users vs active engagement
Meeting members where they are
The intangible, immeasurable benefits of a well-managed community

Additional Links:

Follow Unqork on LinkedIn

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From Content Marketing to Community Building featuring PeerSignal’s Camille Trent | S:2 Ep:12

Season 2 · Episode 12

Tuesday, September 26, 2023 • Duration 30:15

Guest: Camille Trent, Director of Content & Community at PeerSignal

In this episode, Camille covers:

Her career expansion from content to community
Building her role with intent by looking for a company that focused on quality, meaningful content, investment in community
Her work turning PeerSignal’s audience into a true community
Creating a “growth loop:” Allowing content to fuel community and vice versa
PeerSignal’s strategy for measuring the overlapping success of content and community
Trends in influencer marketing, owned communities, community tech, & decentralized audience building

Additional Links:

Follow PeerSignal on LinkedIn

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Chili Piper’s Arthur Castillo on Effectively Partnering with Communities as Your Community Strategy | S:2 Ep:11

Season 2 · Episode 11

Tuesday, September 26, 2023 • Duration 31:12

Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper

In this episode, Arthur divulges:

How Chili Piper company decided to approach a community strategy by sponsoring ones
Embracing a “Seek to understand before being understood” philosophy
Creating integrated marketing campaigns within sponsored communities
Listening on third-party platforms as a retention strategy
How measuring ROI matured from hypotheses to solid metrics
The future of community consolidation and acquisition, as well as the rise of customer communities

Additional Links:

Follow Chili Piper on LinkedIn

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The Community-Led Growth Show - Details, episodes & analysis

Podcast details

Recent rankings

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Shared links between episodes and podcasts

RSS feed quality and score

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The Community-Led Growth Show - Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn71

Other38

X29

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn71

Other38

X29