GTM Made Simple - Sangram Vajre

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https://evt.mx/mSGV4Ka8
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https://flipmyfunnel.com/podcast/
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https://www.peak.community.
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https://www.linkedin.com/pulse/how-focus-most-important-work-your-life-hint-first-90-sangram-vajre/
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https://www.linkedin.com/in/sangramvajre
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[Replay] Product-First Marketing: Product Experience Is Your Brand

Episode 1019

Tuesday, June 20, 2023 • Duration 01:02:32

Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re stupid and say something like: “Your buyer persona,” or even, “The market, duh.”

And most marketers would be wrong…

What you need to understand more than anything else is your product.

In this Takeover episode, host Amber Khan speaks with Dirk Schart, Chief Marketing Officer & President at RE’FLEKT, who is championing product-first marketing—an approach that creates more cross-team collaboration and, ultimately, more successful marketing.

They discuss:

• Why writing about your product is not the same as understanding it

• Why marketers need to work more closely with product development teams

• Practical ways to shift to a product-first mindset

Additional Resources:

You can find Amber on LinkedIn and on her website, repurposeden.com

MOVE: The 4-Question Go-To-Market Framework

Key Takeaways: “Go to market is not just the sales channel.”

Small departments can make a big impact—with intentional strategy. Good relationships between each team and department in your GTM strategy are the keys to success.

Read moreCollapse

921. Sales 3.0: Car Vending Machines & The Changing Sales Landscape

Episode 921

Friday, August 13, 2021 • Duration 18:04

There's no question: technology has changed sales. A customer can go to a company’s website and order a product directly without ever talking with a salesperson — whether it be a new television or a bigger purchase like a car.

But not all is doom and gloom when it comes to sales automation.

In this episode, I talk with Barbara Weaver Smith, Founder and CEO at The Whale Hunters. We discuss complex sales and how businesses will continue to ask the question — how do I make my business better.

In this episode we discuss:

The difference between sales 1.0, 2.0, & 3.0
Sales enablement and technology explosion in sales and marketing
The future of technology and where salespeople fit in
A challenge for leaders

Check out this resource mentioned during the podcast:

Whale Hunting With Global Accounts By Barbara Weaver Smith

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify

920. Building a Culture of Empathy

Episode 920

Thursday, August 12, 2021 • Duration 47:02

Empathy is something you either have or you don’t, right?

Wrong.

Empathy is something you can build into the culture of your organization.

In this Takeover episode, host Amber Khan speaks with Claude Silver, Chief Heart Officer at VaynerMedia about the secrets to building a culture of empathy in the workplace.

They discuss:

Energy management
The effects of large world events in the workplace
Scaling empathy

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out

919. ABM 360: The Way to Drive Business Outcomes w/ ABM

Episode 919

Wednesday, August 11, 2021 • Duration 25:11

ABM is all about marketing, right? I mean, it’s in the name — account-based marketing.

But ABM is more than that. Done right, it should be something that spans your whole organization.

That’s where ABM 360 steps in.

In this episode taken from B2BSMX, Alex Symos, Darryl Praill and Anamika Gupta make up an expert panel to dissect the secrets of ABM 360. Whether you’re a seasoned veteran of ABM or a new recruit, you’ll want to hear what they have to say.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

918. Precision Copy: Counting Every Word for the Impatient Reader

Episode 918

Tuesday, August 10, 2021 • Duration 01:04:59

Readers are getting impatient. Long gone are the days when tweets are read in great detail. In a world of skimmers, what can be done to keep the audience's attention while relaying the relevant material?

In this episode, Amber Khan talks with Lee Rowley, Founder at Lee Rowley Copybranding, about his team for the zombie apocalypse, copywriting myths, and the importance of precision writing in order to gain the trust of the audience.

In this episode we discuss:

Understanding precision writing & solving the target’s problem
How to structure persuasive copy
Copywriting strategies—formatting, empathy, description, & metaphor
Mistakes to avoid when writing copy
Finding your buyers through immersive work

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

917. Unleashing the Power of a Community of Professionals

Episode 917

Monday, August 9, 2021 • Duration 46:40

Nobody likes to ask for help.

But in a world where we’ve been taught that asking for help is a weakness, it’s more important now than ever before to get comfortable asking for help.

So says my latest guests, Jessica Lalley & Eden Hansing. Jessica is the founder of Voices to Connect, and Eden is the Community Manager at Peak Community, and they joined us on this episode to talk about the power of asking for help.

In this episode, we discuss:

Why asking for help is the best thing you can for your career
Why networking outside your comfort zone is so important
HOW to ask for the help that you need

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

916. How to Develop a Cultural Mindset

Episode 916

Friday, August 6, 2021 • Duration 24:25

Working with people of diverse cultures is a skill set that leaders need to develop. Learning how to develop cultural mastery goes beyond mere tolerance. The antithesis to hate, after all, is love.

In this replay episode, I talk with Ricardo Gonzalez, Founder & CEO at Bilingual America, about cultural mastery, transformative education, and love.

In this episode we discuss:

Having a cultural mindset and skillset
The six stages of cultural mastery
How empathy differs from sympathy
How cultural mastery can transform organizational culture

Check out these resources we mentioned during the podcast:

The 6 Stages of Cultural Mastery by Ricardo Gonzalez

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

915. How to Win on LinkedIn

Episode 915

Thursday, August 5, 2021 • Duration 01:15:26

In today’s takeover episode, guest host Amber Khan talks with Career Success Coach & LinkedIn Trainer Shelly Elsliger to discuss how to win on LinkedIn and more.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

GTM Made Simple – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

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Publication history

Latest published episodes

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Apple Podcasts

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Related Shows Based on Content Similarities

GTM Made Simple – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn99+

Apple Podcast17

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn99+

Apple Podcast17