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Explore every episode of the podcast The Clinic Boss Show

Dive into the complete episode list for The Clinic Boss Show. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 100

TitlePub. DateDuration
How Front Desk Performance Drives $1800 Care Plans with Chris Beavers13 Nov 202400:41:16

In this new episode, Rick sits down with Chris Beavers to discuss how Chris manages his $225/visit rate at his cash practice, the biggest mistakes on the first call, and why you should hire a clinician to handle new patient conversations. Chris is the owner of Be Ready PT and founder of Virtual Refresh. His unique business model involves hiring PTs with clinical backgrounds as virtual assistants. In this conversation, Rick and Chris discuss topics such as:

  • How Chris charges $225/visit and averages $1800 for each plan of care
  • Commission vs. Salary Compensation for Cash Practices
  • Hiring a clinician to handle new patient conversations
  • Inbound/Outbound Conversion Rates
  • How he gets 50% opt-in to evaluation for Facebook Ads
  • Key Sales Metrics to track
  • Front Desk Roles & Compensation Rate
  • Biggest Mistakes on the First Call
  • Conversion Rates for Patients Using Insurance

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

How to Market Pelvic Floor for Men with Amy Stein09 Nov 202400:58:19

In this new episode, Rick sits down with Amy Stein to talk about their experiences in the pelvic health and physical therapy community, touching on the challenges of running clinics, especially in competitive markets like New York City. Amy Stein, DPT, is the owner of Beyond Basics Physical Therapy in New York. She has 2 locations in New York and with a team of 12. They specialize in women’s health. In this conversation, Rick and Amy discuss topics such as:

  • Running a clinic in New York: How hard is it?
  • Biggest lessons learned over the years
  • What Amy would do differently if she was starting over
  • Pelvic floor competition in New York
  • Who does Amy's social media?
  • Do you pay staff to help with content?
  • Professional vs Entertaining/Fun Social Media
  • Top Marketing Channels to get new patients
  • How to Market Pelvic Floor for Men

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

How This PT practice in Texas is Adding $500K in Chiropractic Revenues with Nat Christadoss04 May 202400:47:13

In this new episode, Rick sits down with Nat Christadoss to talk about the lack of multi-disciplinary clinics in the US, handling the insurance reimbursement threat, and the biggest challenges of implementing chiro into your practice.

Nat is the CEO & Founder of Physical Therapy of Melissa located in Melissa, TX. His practice has a 5-star rating with over 294+ Google Reviews.

In this conversation, Rick and Nat discuss topics, such as:

  • Importance of Managing your Calendar
  • PT Being Coached by a Chiro - how it works
  • Biggest Challenges of Implementing Chiro
  • Massage Therapy & Chiro Rollout Strategy
  • Why is There a Lack of Multi-Disciplinary Clinics in USA?
  • What % of Cross Referrals to Expect from PT to Chiro or Massage
  • Insurance Reimbursement Threat
  • How does implementing massage help you protect yourself?
  • How Does a Management Service Organization (MSO) Work?
  • What EMR will be used to simplify building?
  • Using a Licensed Massage Therapist as a Lead Gen

Follow Nat:

Instagram: https://www.instagram.com/ptofmelissa/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Why You Shouldn’t Rely on Facebook Ads with Frank Benedetto04 May 202400:58:07

In this new episode, Rick sits down with Frank Benedetto to talk about why you shouldn’t solely rely on Facebook ads, AI implementation on physio, and how to use wearables to create a niche program.

Frank is a DPT and the co-founder of The HoneyBadger Project where he helps clinic owners grow their impact. He also built and sold a direct-to-consumer PT practice with 5 locations in under 5 years with his brother.

In this conversation, Rick and Frank discuss topics, such as:

  • Boosting Net Profit Margins: Converting 30% to Hybrid/Remote Subscription Model
  • Importance of Organic Marketing
  • Bolting on Cash Revenue Streams
  • AI Implementation in Physiotherapy
  • Discharge Program: 20%-40% Conversions
  • Private Equity/Pension Funds Pwning PT Networks
  • Niche Program with Wearable Technology
  • Making Time to Innovate

 

Follow Frank: Instagram: https://www.instagram.com/frank_benedetto/

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Calculating How Much Front Desk You Need with Dee Bills30 Apr 202400:40:52

In this new episode, Rick sits down with Dee Bills to talk about the biggest front desk revenue leaks, dealing with patient cancellations, and calculating how much front desk you need.

Dee is a front desk expert and founder of Front Office GURU where she successfully built training systems and processes in their PT practice resulting in consistent arrivals of over 95% and a growth over 300%.

In this conversation, Rick and Dee discuss topics, such as:

  • Calculating How Much Front Desk you Need - Formula
  • Hiring a Part-Time vs. Full-Time Front Desk
  • Online vs. Phone Booking for New Patients - what gets you the best results?
  • Clinicians Booking Their Own Schedule
  • Arrival Rate Drops 10 to 15%
  • Scheduling Utilization: 60%
  • Tracking Front Desk Metrics
  • Biggest Front Desk Revenue Leaks
  • Rescheduling/Cancelling Online vs. Phone Call
  • How to Stop Front Desk from Feeling Overwhelmed
  • Roles/Responsibilities of Front Desk Staff (check in/check out, verification, etc)
  • How Dee Grew her Clinic from $750k to $2M

Follow Dee:

Instagram: https://www.instagram.com/dee.bills123/

Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Why Running a Massage Clinic is Unprofitable with Chantalle Barkovich26 Apr 202401:03:26

In this new episode, Rick sits down with Chantalle Barkovich to talk about the billables of PTs vs. RMTs, how to promote cross referrals, and the best marketing practices for your clinic.

Chantalle is a massage therapist and CEO Of Kneaded Care Inc. - a multi-disciplinary clinic she built with 17 team members and over 400 Google reviews. She is also one of the coaches at Clinic Accelerator specializing in clinic culture and scoreboards.

In this conversation, Rick and Chantalle discuss topics, such as:

  • Are Massage Clinics Profitable?
  • Billables: RMT vs. PT
  • Hiring your First PT
  • Room Utilization Metrics
  • How to Promote Cross Referrals
  • Best Marketing Practice at your Clinic
  • Why Rock Bottom is Good
  • Sequence of Hires
  • Our Role as CEOs
  • Leadership: Operating as a Coach

Follow Chantalle:

Instagram: https://www.instagram.com/chantalle_barkovich/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Why you Should NOT Rent in a Medical Office with Manju Asdhir08 Apr 202401:10:26

In this new episode, Rick sits down with Manju Asdhir, to talk about how to choose the best clinic location, getting new patients as a startup, and the top issues she's seeing with solopreneurs.

Manju, the owner of Kawartha Care Wellness Centre, is a chiropractor who built her clinic from scratch, turned it into a multi-million-dollar practice with a team of 17, and sold it all in 8 years. Now she is one of Clinic Accelerator's business coaches working with solopreneurs and startups.

In this conversation, Rick and Manju discuss topics, such as:

  • Time Management - Firefighting vs. Working on Biz
  • How to Choose Clinic Location
  • Getting New Patients as a Startup
  • Building a Personal Brand on Social Media
  • Implementing a Care/Treatment Plan
  • How Manju Got 3 Offers for Her Clinic
  • Recruiting PTS from Toronto to Service Rural Area
  • How to Get Cross-Referrals
  • Sequence of Staff Hires

 

Follow Manju: Instagram: https://www.instagram.com/kawarthacare/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Opening a Downtown Clinic vs. Suburban Area with Raj Suppiah05 Apr 202400:57:00

In this new episode, Rick sits down with Raj Suppiah to talk about the pros and cons of opening a clinic Downtown, creating stability for your employees, and how to free up time to work on your business.

Raj is a physiotherapist and co-founder of Foundation Physiotherapy & Wellness, where he grew his practice into one of Toronto's best-known brands. He was also selected as a lead medical practitioner for the Toronto 2015 Pan-Am Games.

In this conversation, Rick and Raj discuss topics, such as:

  • Pros and Cons of Downtown and Suburban Clinic
  • Ideal Location in Suburbs
  • Lifetime Value of Downtown Client
  • Ideal Downtown Toronto Patient
  • Taking Risks to Stop Treating
  • Freeing Up Time to Work on Business
  • Marketing: SEO & Google
  • Referral Sources
  • Easiest Location to Open a Clinic

 

Follow Raj: Instagram: https://www.instagram.com/rajsuppiah.pt/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

#1 Mistake When Adding Naturopathic Medicine to Your Clinic with Meghan Walker29 Mar 202401:00:06

In this new episode, Rick sits down with Meghan Walker to talk about naturopathic medicine: costs of running a ND clinic, why virtual care is key in this profession, and the difference between transformative care vs. preventative care.

Meghan, a naturopathic doctor and CEO of Entrepology Labs, has optimized the health and performance of entrepreneurs using her first-hand experience in building multiple 7-figure businesses.

In this conversation, Rick and Meghan discuss topics such as:

  • Selling Her Practice During COVID-19
  • Transformative Care vs. Preventative Care
  • 4 Phases of Transformative Care for a Chiropractor
  • Future of the Naturopathy Profession
  • Costs of Running a Naturopathic Doctors Clinic
  • Virtual Care: Key to Having a Profitable ND Clinic
  • Growing an ND within a General PT Clinic
  • Content Marketing on Instagram
  • Biggest Niches in Naturopathic Medicine
  • Creating your Own Branded Methodology and System

Follow Meghan:

Instagram: https://www.instagram.com/drmeghanwalker

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Red Flags of Hiring a Marketing Agency with Isaac Justesen28 Mar 202401:09:51

In this new episode, Rick sits down with Isaac Justesen to talk about the importance of Google reviews and how they can be acquired, getting clinicians to create content they are passionate about, and what to avoid when hiring a marketing agency.

Isaac, founder of PatientPartners, has helped grow companies across different industries over the years of working as a marketing professional. Now, he focuses on helping physio clinics in North America succeed with their marketing.

In this conversation, Rick and Isaac discuss topics, such as:

  • How to Grow Local SEO
  • Using Google Business Profile Like your Instagram
  • Importance of Creating Content you are Passionate About
  • How to Get Google Reviews
  • Healthy Conversion Rate for Google Reviews
  • Backlinks - what are they and how can you get them?
  • What is a Healthy Google Ads Cost per Lead?
  • Red Flags of Marketing Agencies
  • Owning Your Website vs. Using an Agency

Follow Isaac:

Instagram: https://www.instagram.com/isaacjustesen/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

How Reducing Treatment Times Helped Him Grow 100% in a Year with Zach Smith27 Mar 202401:01:41

In this new episode, Rick sits down with Zach Smith to talk about how he doubled his multi-million dollar clinic in a year by optimizing his website, successful recruitment, and reducing treatment times.

Zach is a doctor of physical therapy and co-owner of HIDEF Physical Therapy located in Washington, which has a 5-star rating on Google with over 130 reviews.

In this conversation, Rick and Zach discuss topics, such as:

  • HIDEF’s Revenue Growth in 2023 vs. 2022
  • Reducing Treatment Times from 60 min to 45 min
  • Strategies on Optimizing your Website
  • Importance of Community Backlinks & Google Reviews
  • How to Successfully Recruit Clinicians
  • How to Get New Patients
  • Implementing Inside and Outside Projects
  • Attracting Clinicians Through Social Media
  • Productive Meeting Rhythms with your Team

Follow Zach:

Instagram: https://www.instagram.com/zachthept/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

The Biggest Mistake Clinic Owners Make when Recruiting Gen Z with Shaida Rabie26 Mar 202400:39:16

In this new episode, Rick sits down with Shaida Rabie to talk about all things Gen Z including what they look for when searching for a job, why social media recruitment is essential, and what content clinic owners should be posting.

Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator’s social media service and helps owners free themselves from social media so they can focus on running the business.

In this conversation, Rick and Shaida discuss topics such as:

  • Where GenZ’s Go For Content Ideas
  • Following Influencers vs. Company
  • GenZ Stereotypes
  • #1 Mistake Clinic Owners Make with Recruitment
  • How a GenZ Decides Who to Work For
  • Traditional Recruitment vs. Social Media
  • Why You Should NOT Use Stock Photos
  • What Content should Clinic Owners be Posting?
  • Figuring Out What’s Trending on Social Media
  • Things You Should NOT Be Doing on Social Media

 

Follow Shaida:

Instagram: https://www.instagram.com/shaidarabie/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Why Job Ads are Dead with Josh Funk31 Oct 202401:01:26

In this new episode, Rick sits down with Josh Funk to talk about all things recruitment, the lack of multi-disciplinary clinics in USA, and different strategies for email and event marketing. Josh Funk is the owner of Rehab 2 Perform, a powerhouse with 9 locations in the US., quickly approaching eight figures. Josh has an insane recruitment funnel with a massive waitlist of physical therapists wanting to work for him. In this conversation, Rick and Josh discuss topics such as:

  • AI implementation in clinic operations
  • Running a clinic in USA vs. Canada
  • Running multi-disciplinary clinics in USA: Why is there a lack of them?
  • Josh’s recruitment funnel - how he manages to have a long waitlist of PTS interested in working for him
  • #1 mistake in job postings: a signing bonus
  • What do you say when clinicians ask for more money?
  • Josh’s marketing playbook - how he has over 60k+ followers on IG
  • Is email marketing dead?
  • Email newsletter strategy: different content buckets, number of emails/month
  • Doing events using a Normatec trailer: having a TV w/ PowerPoint, forcing intimacy, providing QR codes to interact with email + brand

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Getting Patients as a Niche Practice with Jessica Drummond22 Mar 202400:56:47

In this new episode, Rick sits down with Jessica Drummond to talk about the biggest niches in women’s health, the approach to hybrid coaching, and how to grow leads at your niche practice. Jessica, physical therapist and founder and CEO of The Integrative Women’s Institute, leads a team of 14 health coaches that educate professionals and the public on women’s health using her 20+ years of experience helping women with pelvic pain. She has over 1000 professional students in over 60 countries. In this conversation, Rick and Jessica discuss topics, such as:

  • How a Health Coach Works with a PT
  • Billing as a Coach or Telehealth Physical Therapist
  • Biggest Niches to Focus On in Women’s Health
  • Growing Leads as a Niche Practice
  • Best Marketing Funnel to Generate Leads for Niche Practice
  • Identifying your Niche Practice
  • How much can a health coach bill at an orthopedic clinic?
  • Future of the Physical Therapy Profession?

Follow Jessica:

Instagram: https://www.instagram.com/jessrdrummond/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Choosing the Right Business Partner with Michelle Demarchi21 Mar 202401:05:04

In this new episode, Rick sits down with Michelle Demarchi to talk about what to look for in a business partner, marketing and operations priorities at different clinic stages, and how to increase productivity at your front desk. Michelle, a physiotherapist and the CEO & founder of PhysioPlus Health Group, has helped thousands of people recover from injuries for over 20 years. Her practice has generated a 4.9/5 rating with over 300+ Google Reviews. In this conversation, Rick and Michelle discuss topics, such as:

  • Owning One Clinic vs. Two Clinics
  • Must Haves in a Business Partner
  • Marketing & Operations Priorities at Different Clinic Stages
  • Finding Time to Work on Your Business
  • Running Clinics in 2024
  • Patient & Staff Experience
  • Social Media as a Recruitment Tool
  • Front Desk Compensation: How Michelle gets a 90% answer rate and 85% booking rate
  • Ingredients to Building a Multi-Million Dollar Practice
  • Top Marketing Campaigns

Follow Michelle:

Instagram: https://www.instagram.com/michedemarchi/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

 

Determining your Marketing Budget from a Startup to a Million Dollar Clinic with Neil Trickett20 Mar 202401:10:01

In this new episode, Rick sits down with Neil Trickett to talk about the best marketing channels for your business, the importance of real photos vs stock, and how to allocate your marketing budget. Neil is the founder of Practice Promotions, where he helps physical therapy practices implement successful marketing strategies based on his experience during his 8 years of owning his own PT practice. They have sent out more than 3 million promotional pieces for physical therapy practices nationwide. In this conversation, Rick and Neil discuss topics, such as:

  • Marketing Trends to Pay Attention to
  • Top 5 Marketing Channels
  • Examples of Crappy Websites
  • Key Marketing Metrics
  • Front Desk Conversion and Selling
  • Google Reviews
  • Word of Mouth Marketing, Direct Mail Marketing, Email Marketing Newsletter
  • Medical Model vs Direct Access Multidisciplinary
  • Multi-Disciplinary Clinics in the USA

 

Follow Neil Trickett:

Instagram: https://www.instagram.com/practicepromotions/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Why You Shouldn’t Franchise Your Business with Dr. Nona Djavid18 Mar 202401:00:31

In this new episode, Rick sits down with Dr. Nona Djavid, to discuss why you shouldn’t franchise your business and how to know when it’s the right time to quit. Dr. Djavid, a chiropractor/life coach, is the founder and owner of eLIVate Club where she has helped thousands of entrepreneurs transform their lives and businesses. In this conversation Rick and Dr. Nona Djavid discuss topics, such as:

  • Dealing with a Bad Economy and Inflation
  • Dealing with Adversity
  • Working One Week per Month and Billing $1 million
  • Success ingredients - Two Components: Energetics & Mechanics (formula)
  • Why You Are Lacking Confidence
  • Poverty Mindset
  • Knowing When to Quit
  • Men, Ego, and Vulnerability
  • Why You Should NOT Franchise Your Business

 

Follow Dr. Nona Djavid:

Instagram: https://www.instagram.com/nonadjavid/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Profit Margins of Dental Clinics with Claudia Chan15 Mar 202401:00:14

In this new episode, Rick sits down with Claudia Chan to talk about the lifetime and annual value of a patient for a dental clinic, profit margins in the dental industry, and how she keeps her 98% reappointment rate at her clinic.

Claudia is the founder and owner of Markham Dental - General and Cosmetic Dentistry, a $2 million multi-disciplinary practice, as well as The VIP Practice Creator. She went from being a high school dropout, to being a dental hygienist who hired dentists to work for her, to building and owning a multi-million dollar clinic.

In this conversation, Rick and Claudia Chan discuss topics, such as:

 

  • Profit Margins of a Dental Practice
  • The Dental Business vs. Rehab Clinics
  • Lifetime & Annual Value of a Patient
  • 3 Things that Keep Patients Coming Back
  • AI in the Dental Industry
  • 3 Important Metrics to Track as a Clinic Owner
  • Team Reviews of Case Reviews
  • 1:1 Model vs. Team-Based Care
  • Top 3 Ways to Attract New Leads and Patients
  • How to Improve Conversions at the Front Desk
  • 4 Important Things to Running a Clinic in 2024

Follow Claudia Chan:

Instagram: https://www.instagram.com/markhamdental/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

The 3 Stages of Business Growth with Jamey Schrier14 Mar 202401:02:48

In this new episode, Rick sits down with Jamey Schrier, to talk about how taking risks, correctly delegating treatment, and building relationships are key to building a successful business.

After successfully expanding and selling his PT practice, Jamey founded Practice Freedom U, a coaching service that has helped hundreds of practice owners grow their business so they can earn more and work less.

In this conversation, Rick and Jamey Schrier discuss topics, such as:

 

  • How Your Ego is Affecting Your Business
  • Relationships > Referrals
  • Delegation of Treatment
  • 3 Stages of Business Growth
  • Importance of Building Relationships
  • Overcoming Failure
  • The Confused Business Owner
  • Taking Risks
  • Being Curious & a Student of Learning

 

Follow Jamey Schrier:

Instagram: https://www.instagram.com/practicefreedomu

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

Paul Moon & Morgan Tate: Buyer and Seller Negotiations, Exit Planning, Valuation in Business18 Jan 202400:59:52

In this new episode Rick sits down with Morgan Tate and Paul Moon, experts in mergers and acquisitions, and has successfully navigated some of the trickiest clinic deals in the business.

Morgan is co-founder of DealBuilder, partner at Chinook Business Advisory and the founder of Tipsy Wealth, a newsletter that celebrates mind-numbing problems faced by entrepreneurs. He is on a mission to revolutionize the way businesses are bought and sold.

In this conversation Rick, Paul & Morgan discuss topics, such as:

- Impact of COVID on Business Sale and Buyer Activity

- Business Closures and Bankruptcies

- Classification of Sellers in the Business Market

- Clinicians' Departure and Clinic Challenges: Navigating Staff Turnover in the COVID Era

- The Importance of Proper Exit Planning for Businesses Looking to Sell

- Costly Consequences of Improper Accounting and Missed Lifetime Capital Gains Exemption

- Importance of Qualified Accounting in Business

- Share Sales and Valuation in Business

- Closing Business Deals: Preparing for Due Diligence, Boosting Buyer Confidence and Diligence Checklist

- Common Seller Mistakes and Reasons for Deal Failures

- Importance of Experienced Advisers in Business Transactions

- Negotiating as a Seller

- Strategies for Maximizing Clinic Sale Price

- Navigating Cultural Differences in Business Sales: Unveiling the Importance of Efficient Negotiation in the Canadian Market

Follow Morgan:

Instagram: @‌morgantate9

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

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Nicole Cozean: #1 Mistake to Avoid When Adding Pelvic Floor To Your Practice12 Dec 202300:51:23

In this new episode, Rick sits down with a pelvic health physical therapist, author, and entrepreneur, Nicole Cozean to talk about how to establish an online community and pelvic floor.

Nicole is the founder of the renowned Pelvic Sanity clinic in Southern California and the author of The Interstitial Cystitis Solution.

In this conversation, Rick and Nicole discuss topics, such as:

- Tips for Individuals Wanting to Build an Online Community

- The importance of knowing who your audience is

- Where to Start When Building an Online Community

- Does email marketing still work

- Can a Personal Brand Help with Recruitment?

- The key to a successful recruitment pipeline

- Apart from labor shortages, inflation, and declining reimbursement, what other factors should we prioritize?

- Can a multi-million-dollar orthopedic clinic owner allocate a million dollars for a pelvic floor revenue stream?

- What is the correct approach to adding pelvic floor services to your offerings?

- Two key considerations when marketing pelvic floor services

- How do you balance your life, business, and personal commitments?

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Instagram: @‌nicolecozeandpt

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Jerry Durham: Higher Pay at the Front Desk, Your Untapped Sales Team, Tackling Recession and Inflation23 Nov 202300:53:38

In this new episode Rick sits down with a nationally known speaker, author and coach with a singular passion for leveraging the entire practice team towards improved patient outcomes, Jerry Durham to talk about how to pay your front desk more to do sales tasks.

Jerry Durham has over 25 years of experience and 20+ years of business ownership, including practice ownership, consulting and business coaching, he has spent significant time on the front line, answering calls and learning why patients think and act the way they do when interacting with the front desk.

In this conversation Rick and Jerry discuss topics, such as:

- How your practice can thrive during a Recession and Inflationary times

- Why clinic owners should stop chasing the shiny objects

- Do you compensate your front desk appropriately for their respective roles?

- How to pay your front desk more to do sales tasks

- How crucial is the role of your clinic's front desk?

- Is it better to replace your front desk with a kiosk?

- What is the highest salary for a front desk position, including bonuses?

 

Follow Jerry:

Instagram: @‌jerrydurhampt

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Greg Todd: Grow Your Brand from Zero, Clinician Side Hustles, Selling Results Not Visits13 Nov 202300:54:00

In this new episode Rick sits down with a business coach & co-owner of 3 Private Outpatient PT Practices as well as Online Health/Fitness Coach, Greg Todd to talk about how to support your clinician’s hustle.

Greg owns a 7 figure PT practice and has helped over a 1000 clinic owners grow their practice while having more freedom than they ever thought possible.

In this conversation Greg and Rick discuss topics, such as:

- Strategies to build your personal brand and be on a cover of magazine

- How did Greg rebuilt his Youtube account from scratch after his account got hacked

- How can a clinic owner support a clinician who has a side hustle

- How can clinicians make more money in less time

- How can you sell the result instead of # of visits on your care plan

- How to get your kids get ready for the real world

 

Follow Greg:

Instagram: @‌gregtoddpt

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Why Google & Social Media Are Outperforming Indeed Job Posts for Hiring01 Oct 202400:38:20

In this new episode, Rick sits down with Neil Trickett and Shaida Rabie to discuss how healthcare recruitment is changing and share new ways to attract talent. The focus is on moving from traditional job boards to using social media, highlighting clinic culture, and using Google for job postings. They also emphasize that practice owners need to adjust their marketing strategies to attract not just patients, but also top talent in a competitive job market. Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country. Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator's social media service and helps owners free themselves from social media so they can focus on running the business. In this conversation, Rick, Neil, and Shaida discuss topics such as:

  • The mindset of GenZ hires and how they make career decisions
  • Why your best front desk hires might come from your patients
  • Effective social media strategies for attracting top talent
  • Why clinic culture content performs best for recruitment
  • How Google Jobs, SEO, and Google Ads can boost your hiring efforts
  • What a high-converting "Join Our Team" page should include
  • How this strategy works even in rural areas
  • Real-world cost per conversion using this approach
  • Why your content and paid ad strategy should focus on BOTH hiring staff AND attracting new patients

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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How To Buy And Sell A Clinic During Economic Downturns31 Oct 202300:45:02

In this new episode Paul Moon, an expert in mergers and acquisitions, and has successfully navigated some of the trickiest clinic deals in the business, sits down with a millennial clinic owner of 4 different multidisciplinary clinics, Soroush Peyvandi to talk how to buy and sell clinic when there’s recession.

Soroush owns 4 different multidisciplinary clinics with a combined team of over 50 staff. His business is doing over $6.5 million dollars in revenue and he became a clinic owner just 3 years ago.

In this conversation Paul and Sorush discuss topics, such as:

- Reason people change their behavior in buying

- Does recession gonna impact your clinic?

- The #1 key thing to do if you have a struggling clinic

- What is the status of the market right now

- Effects of high interest rate

- Most common mistakes that people make when they sell their clinic

- What does a buyer want when buying a clinic

- Transition obligations of the seller

- How do you find your marketplace

 

Follow Paul and Sorush:

Instagram: @‌soroush.phyzio @paul8moon

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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Dee Bills: How Can You Pay Your Front Desk More In A World Of Inflation24 Oct 202300:46:37

In this new episode Rick sits down with the founder of Front Office GURU and the creator of Fix Your Front Desk Academy, Dee Bills to talk how to build a winning front desk team

Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

In this conversation Dee and Rick discuss topics, such as:

- Rick’s scandalous scenario encountered with a front desk

- Top dilemma of practice practitioners right now

- How to transform your clinic's profitability and staff retention with 3 key strategies

- How to have a winning front desk team

- How to reward your front desk

- What is the future of virtual front desk, and should you use one in your clinic

- How to successfully run your practice with your spouse

 

Follow Dee:

Instagram: @‌dee.bills123

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Josh Funk: How He Bootstrapped and Scaled to 9 Clinics18 Oct 202300:44:19

In this new episode, Rick sits down with the founder and CEO of Rehab to Perform, Dr. Josh Funk to talk about how he went from physical therapist to opening 9 clinic locations.

This three-time Inc 5000 Entrepreneur Winner is known for innovation, as evidenced by his recent win of the coveted Ascent Innovator of the Year Award and a recent showing on Entrepreneur Magazine's "Most Entrepreneurial Companies".

In this conversation, Josh and Rick discuss topics, such as:

- How he’s doubled his business every year, for the past 5 years

- How he bootstrapped and scaled to 9 clinics

- The importance of culture and how to scale it from location to location

- Why you should take the risk of betting on yourself

- How to make sure you are wearing the right ‘hat’ in the business

- How to know if you should open another location or not

- How to build a “bucket list” program to create loyalty in your team

- Why you should take the risk of betting on yourself

- How to master entrepreneurship and your personal life

- Blocking and batching time to protect your personal life

 

Follow Josh:

Instagram: https://www.instagram.com/drjoshfunk/?hl=en

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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How to Get Your Clinicians To Talk The Same Language As Your Patients12 Oct 202300:04:07

In today's episode, we uncover the impact of aligning clinicians' language with the priorities of their patients. Our guests, Soroush and Matt Carson, shed light on the pivotal role of understanding a patient's hobbies and passions in revolutionizing healthcare communication. Discover how this empathetic approach can not only break down barriers but also nurture trust, ultimately enhancing the overall patient care journey.

 

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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How to Understand And Craft The Role Of The Person You’re Hiring06 Oct 202300:05:38

Hey everybody, Rick Lau here. This week we dive deep into a crucial aspect of building a successful team within your organization. It all starts with understanding the role of the person you're hiring. Jerry shares his personal journey of realizing the importance of clarifying roles and responsibilities within their team and the significant impact it had on their business.

How To Reveal Potential Hire’s Problem-Solving Abilities, Communication Skills, And Intellectual Prowess21 Sep 202300:01:46

In today's episode, we uncover the significance of a single interview question that has left its mark on the world of business and innovation. Elon Musk often poses this question to potential hires. Join us as we explore why this question holds the key to 

The No. 1 Key Issue To Deal With To Make A Change In The Industry18 Sep 202300:03:23

In today's episode, We explore the primary obstacles obstructing meaningful transformation in their field. The discussion revolves around four key issues: recruitment and retention challenges, competency delivery in education, an impending emission challenge, and the misalignment with the current professional generation. Tune in to gain valuable insights into addressing these challenges and fostering positive transformation in your industry.

Why Many Of Us First Think About Money When Motivating Others13 Sep 202300:03:42

In today's episode, Join us as we simplify motivation. We'll break it down into what drives us from within (like passions and curiosity) and what comes from outside (like money and rewards). Discover why many of us first think about money when motivating others and how this can sometimes backfire. Understanding these motivators is the key to better leadership, teamwork, and personal growth.

How To Put Out A Job Ad To Entice Top-Tier Candidates12 Sep 202300:02:53

In today's episode, we unravel the secrets of creating job advertisements that truly shine. Gone are the days of cookie-cutter listings; we delve into the importance of tailoring your job ads to entice top-tier candidates. By examining real-world examples and dissecting the language used, we'll show you how to highlight the unique aspects of your job, making it irresistible to the talent you're seeking.Tune in now and learn how to transform your job ad from mundane to magnetic.

How To Delegate At Work If You Can’t Let Go07 Sep 202300:02:29

In today's episode, we tackle a universal dilemma that resonates with both parents and professionals alike: the struggle to delegate effectively. Our guest shares an unconventional yet incredibly effective approach to delegation by using his children as test subjects. Tune in to discover the ingenious ways he's harnessed the power of delegation in his family life, ultimately shaping his kids into competent, responsible individuals.

How to Answer “Do you take insurance?” with Aaron Lebauer27 Aug 202401:01:46

In this new episode, Rick sits down with Aaron Lebauer to discuss everything you need to know about running a cash-based practice. You’ll learn the pros and cons, what you need to be able to grow a $1M cash-based practice, and what to say on the first call. Aaron is a business coach who helps PTs make 6 figures without relying on insurance companies. He is also the author of The CashPT Blueprint, a book dedicated to teaching others how to open their own cash-based clinics and attract patients. In this conversation, Rick and Aaron discuss topics such as:

  • Pros and Cons of Insurance-Based Practices
  • Pros and Cons of Cash-Based Practices
  • What is the size of a cash-based practice?
  • The wrong way to do sales
  • Skills needed to grow a $1M Cash-Based Practice
  • What do you say on the 1st call?
  • Insurance Objection: How to handle & how much will it cost?
  • Best CTA on 1st call
  • Top things a PT can learn from personal trainers' business
  • Opening a Cash Practice: What to do in the first 100 days? How should I price and market?
  • Why Aaron hates online scheduling
  • Why you should implement a cash-based massage practice

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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What Non-Annoying Workplace Delegation Looks Like04 Sep 202300:02:12

In today's episode, we take a deep dive into the world of workplace delegation and demystify the art of making it non-annoying. Delegation is a crucial skill for leaders, yet many struggle with it, either by over-delegating or under-delegating, often leading to frustration and inefficiency. Our guest experts share their insights and experiences, shedding light on the strategies that transform delegation into a positive force for teams. Discover how effective delegation can boost productivity, nurture talent, and create a more harmonious workplace. Don't miss this episode if you want to lead and work in a way that truly empowers your team.

The Number One Mistake Your Front Desk Shouldn’t Be Doing01 Sep 202300:02:27

In today's episode, we shed light on the pivotal role that your front desk plays in shaping your business's success. We dissect the number one mistake that many front desks inadvertently commit, a blunder that could be jeopardizing your brand's reputation and profitability. Tune in to learn from real-world examples and expert insights as we provide actionable strategies to transform your front desk into a welcoming and efficient gateway for your customers, ensuring they leave with a positive impression and a desire to return.

How To Manage Objections During The Initial Booking Call01 Sep 202300:02:37

In today's episode, we delve into mastering objection management during booking calls. Experts reveal a proven process to transform objections into opportunities by emphasizing ownership, strategic alignment of KPIs, and provider accountability. Tune in for valuable insights on achieving a harmonious blend of support and accountability, enabling you to excel in managing objections during initial bookings.

3 Step Delegation Process25 Aug 202300:02:35

In today's episode, we discuss the often-overlooked nuances of delegation through our comprehensive "3 Step Delegation Process." We've all been there, believing it's easier to just handle tasks ourselves, but that rarely solves the underlying challenges. This episode presents a thought-provoking dialogue that questions the status quo and emphasizes the power of strategic delegation. Tune in as we discuss the critical factors of effective delegation

How To Track Cancellation Rate Of Individual Clinicians18 Aug 202300:02:03

In today's episode, we will explore the art of tracking cancellation rates for individual clinicians. Beyond the broad clinic cancel rate, this discussion highlights the significance of dissecting data to offer targeted coaching for clinicians. Discover how this approach unveils actionable insights, addresses assumptions, and elevates performance through tailored strategies. Join us as we unravel the intricacies of clinician cancel rates and their impact on overall clinic efficiency.

Why Talking The Same Language Of Your Patient Is Important17 Aug 202300:03:28

In today's episode, we're venturing into the often overlooked realm of patient communication: connecting through shared topics of interest. We unravel the transformative power of aligning your conversations with what truly matters to your patients. Through compelling stories and expert insights, we illuminate how a genuine understanding of your patient's hobbies and passions can break down barriers, foster trust, and enhance the overall care journey. Tune in to discover how this empathetic approach not only enriches patient-provider relationships but also contributes to more holistic and effective healthcare.

The #1 Quality That Makes Up A Great Junior Partner11 Aug 202300:02:27

In today's episode, we explore the pivotal aspect that distinguishes an exceptional junior partner from the rest. As Paul Moon sheds light on this golden key quality, we uncover the surprising truth that goes beyond conventional expectations. Tune in for valuable insights that can transform your approach to collaboration and partnership dynamics.

Why do You Need To Conduct A One-on-One Meeting Regularly?10 Aug 202300:02:42

In today's episode, our guest speaker sheds light on the pivotal role of one-on-one meetings in clinic management. Discover why consistent communication with clinic directors, owners, and team members is essential for operational success. Through real-life success stories, we learn how clinics that prioritize these meetings achieve remarkable improvements in their performance and overall patient care.

 

Don't miss out on these invaluable insights that could transform the way you lead your clinic!

How To Operationalize Patient Experience At Your Clinic03 Aug 202300:05:15
In today's episode, we explore the concept of patient empowerment and how it is transforming the healthcare landscape. Through captivating interviews with one of our community member, we unravel the power of personalized care, cutting-edge technologies, and empathetic communication, all aimed at providing an unparalleled experience for individuals seeking better health outcomes. Tune in to gain valuable insights into the practices and principles that inspire a new era of patient-centric healthcare.    
How Paying Someone Else To Do It Costs LESS Than You Doing It Yourself For Free20 Jul 202300:02:15

In today's episode, we dive into the counterintuitive concept of how outsourcing various tasks can actually be more cost-effective than attempting to do them yourself. Tune in to discover how strategic outsourcing can free up your time and save you money in the long run.

Growing a Million-Dollar Clinic Without a Website with Kalid Yeung03 Aug 202400:36:49

In this new episode, Rick sits down with Kalid Yeung to talk about the pros and cons of buying a practice vs. starting one, how he runs his clinic without a website, and the #1 mistake owners make when running a business. Kalid is the owner of Centre North Physiotherapy, a million dollar clinic. He runs a team of 8 therapists and has over 207+ Google Reviews. In this conversation, Rick and Kalid discuss topics such as:

  • Buying a practice vs. Starting one from scratch: Pros and Cons
  • #1 mistake owners make when running a business
  • Running a clinic without a website
  • Marketing tactics to focus on other than your website
  • Importance of Referrals and Word of Mouth
  • How Kalid thought working 6 days/week was normal
  • Importance of creating an enjoyable work environment
  • What Kalid does to have fun at his clinic
  • Value of time (especially if you have kids)

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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How Good Culture Drives Personal And Professional Results20 Jul 202300:03:37

What motivates employees the most? Discover the power of a positive work culture in driving personal and professional results. Explore how organizations can create an environment that values employee well-being, fosters collaboration, and encourages growth, leading to a motivated and engaged workforce.

How To Get Patients To Choose Your Clinic(s)14 Jul 202300:02:04

In today's episode, we explore a critical aspect of patient acquisition and retention.With the abundance of healthcare options available, it's becoming increasingly challenging for clinics to stand out. However, by mastering this strategy, you can create a strong bond and position your clinic as the preferred choice for their healthcare needs. Tune in and discover how to get patients choose your clinic.

Delegation: A Useful Tip To Overcome Your Fear Of Letting Go12 Jul 202300:03:35

Are you a clinic owner struggling to juggle numerous responsibilities and feeling overwhelmed? If the fear of letting go is hindering your growth and causing burnout, this episode is for you! Listen in as Karen and I delve into the topic of delegation and share a useful tip to help you overcome your fear of letting go.

What Exactly Would A Virtual Assistant Do At The Clinic07 Jul 202300:03:05

In this episode, we explore the evolving role of virtual assistants in healthcare clinics. Discover their tasks, contributions, and how they revolutionize patient care and clinic efficiency. Whether you're a healthcare professional or simply curious about virtual assistants in healthcare, this episode offers valuable insights into their dynamic role in clinics.

 

Tune in and discover the dynamic role of virtual assistants in clinics.

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