The Chiropractic Philanthropist is a podcast created for Chiropractors. Weekly conversations with Chiropreneurs & Entrepreneurs that have experienced both the highs and lows of practice, business and life, what they have learned and applied from these struggles and challenges, and practical advice and encouragement to inspire you to new heights in Chiropractic practice.
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EP 443 | Anyone Can Be Player Of The Week...Why Consistency Is What Creates Hall Of Famers with Dr. Austin Cohen
Monday, October 26, 2026 • Duration 36:54
What separates a chiropractor who has one great month from one who builds something that lasts?
Consistency.
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Austin Cohen, chiropractor, entrepreneur, husband, father, and founder of Corrective Chiropractic and Chiro180, for a conversation about consistency, leadership, community, systems, scaling, and building a business that can operate beyond the doctor.
Austin started Corrective Chiropractic in 2009 with one clinic and has grown it to 14 locations across the Southeast. He also created Chiro180, a chiropractic software platform designed to help practices improve retention, revenue, patient management, and operational systems. Austin Cohen
Austin shares one of the principles he repeatedly teaches his team and doctors:
"Anyone can be player of the week, but consistency...that's what creates Hall of Famers." Austin Cohen
Ed and Austin explore what consistency actually looks like when you're building a chiropractic practice. They discuss leadership, operations manuals, scaling from one location to multiple clinics, and why entrepreneurs need to understand that growing a business requires more than simply working harder.
Austin also opens up about 2022, which he describes as the worst year of his life, when several franchise locations failed and created significant disruption throughout his organization. The experience forced him to reevaluate alignment, core values, leadership, and the importance of staying true to his purpose and people. Austin Cohen
The conversation then turns to community and marketing. Austin explains why, despite having access to digital marketing, his team has recently seen some of its strongest conversion through community-based strategies. He believes community is a marketing asset that doesn't disappear when a social platform changes or an algorithm shifts. Austin Cohen
Ed and Austin also dive into Chiro180, the software Austin originally built to solve problems inside his own clinics. The platform helps chiropractors track new patients, care plans, conversion rates, marketing sources, demographics, events, and other practice data. Austin Cohen
In this episode:
Why consistency creates long-term success
The difference between having one great month and building lasting momentum
How Austin grew Corrective Chiropractic from one location to 14
Why leadership becomes more important as you add locations
The lesson Austin learned from opening his second clinic
Why every practice needs an operations manual
How to lead doctors instead of simply placing them in a location
Why core values matter when scaling a company
Austin's experience navigating his toughest business year in 2022
How misalignment can create major problems in a growing organization
Why staying regional became part of Austin's strategy
Learning from failure and getting back up
Why entrepreneurs shouldn't compare themselves to other people
The danger of judging someone else's life by their highlight reel
Why community remains one of the most reliable marketing assets
How Austin's doctors use community retention plans
Why digital platforms shouldn't be your only source of new patients
How COVID reinforced the importance of building community
Why owning a business isn't the same as owning a job
When working for someone else might actually make more sense
The importance of mentorship and surrounding yourself with successful people
Austin's philosophy of being still in the chaos
Why entrepreneurs need to play the long game
Protecting your energy while building something meaningful
How Chiro180 was created from the needs of Austin's own clinics
Using data to understand new patient acquisition and retention
Tracking where new patients come from
Measuring care-plan conversion and value
Using data to better understand your ideal patient
Why office managers may have more capacity than owners realize
How systems can help teams become more productive
Why scalable systems are critical for multi-location practices
Austin's approach to building a business as if it could be sold tomorrow
The importance of frictionless processes
Using software to replace multiple disconnected systems
The role of technology in modern chiropractic practices
Why adversity can become an opportunity for growth
The lessons from The Obstacle Is The Way
How customer experience can transform a practice
Lessons from Fans First and the Savannah Bananas
Why chiropractors should focus on creating memorable patient experiences
Austin's core message is simple:
You don't need to be the best for one moment. You need to keep showing up, keep improving, and keep moving forward. Consistency is what turns short-term wins into long-term success.
CONNECT WITH DR. AUSTIN COHENChiro180
Learn more about Chiro180, Austin's chiropractic software platform designed to help practices manage patients, systems, data, retention, and growth.
Austin explains that attendees can visit Chiro180 and select Attend Growth Summit for event information. Austin Cohen
Adventure Summit
Austin also hosts Adventure Summit, an experience built around challenging chiropractors physically and mentally. He describes the event as an opportunity to get uncomfortable, build resilience, and push beyond perceived limitations. Austin Cohen
RESOURCES MENTIONEDThe Obstacle Is The Way — Ryan Holiday
Austin recommends Ryan Holiday's The Obstacle Is The Way, which shaped his perspective on setbacks and adversity as opportunities for growth and advancement. Austin Cohen
Fans First — Jesse Cole
Austin also recommends Fans First by Jesse Cole, founder of the Savannah Bananas, particularly for service providers interested in customer experience and creating memorable experiences for their customers. Austin Cohen
Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.
EP 442 | Stop Trying To Be Liked...Why Chiropractors Need To Master The Art Of Being Respected with Dan Bai
Thursday, October 22, 2026 • Duration 51:01
What if trying too hard to be liked is actually getting in the way of helping more people?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dan Bai, CEO and founder of Close for Chiro, for a bold conversation about sales, communication, authenticity, authority, leadership, and what it really takes to help more patients say yes to care.
Dan has spent more than two decades in chiropractic and built Close for Chiro specifically around sales training for the chiropractic profession. He shares why the company's provocative name was intentional and why he believes chiropractors need to rethink what "sales" actually means. Dan Bai
Ed and Dan dive into one of the biggest challenges many chiropractors face: wanting patients to like them so badly that they're afraid to communicate with certainty.
Dan explains why being liked is different from being respected, and why authority and trust are essential if a patient is going to follow your recommendations. Dan Bai
The conversation also explores why sales shouldn't be viewed as a transaction. Dan argues that the initial interaction is the first domino in creating transformation, because if patients don't accept the care they need, they never get the opportunity to experience the results. Dan Bai
They also discuss Close for Chiro's approach to training, why implementation matters more than simply consuming information, and how accountability and early wins help chiropractors actually put what they learn into practice. Dan Bai
Dan and Ed also get into professional unity, handling criticism, mentorship, AI, and the importance of continuing to improve your communication and business skills.
In this episode:
Why chiropractors shouldn't focus on being liked
The difference between being liked and being respected
Why authority and certainty matter in patient communication
Why many chiropractors struggle with sales
EP 441 | Scoliosis Is More Than A Curve...Why Chiropractors Need To Look Beyond The X-Ray with Dr. Clayton Stitzel
Monday, October 19, 2026 • Duration 45:27
What if treating scoliosis isn't just about treating the curve?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Clayton Stitzel, a chiropractor and scoliosis specialist, for a deep conversation about scoliosis, genetics, neurotransmitters, hormones, rehabilitation, chiropractic care, and the future of personalized scoliosis treatment.
Dr. Clayton has a biomechanics degree from Penn State University and graduated from Palmer College of Chiropractic in Davenport approximately 24 years ago. His interest in scoliosis began as a personal mission and eventually developed into a dedicated focus on understanding and treating the condition. 441 - Dr. Clayton Stitzel Trans…
Clayton explains why he believes scoliosis needs to be understood as more than a spinal curvature visible on an X-ray. His approach looks at genetic predisposition, neurotransmitter patterns, hormone factors, and other variables that may help identify which patients are more likely to experience curve progression. 441 - Dr. Clayton Stitzel Trans…
Ed and Clayton discuss why imaging alone may not tell the complete story. Two patients with the same Cobb angle can have very different progression risks, which is why Clayton has focused on combining imaging with genetic, hormone, and neurotransmitter information to personalize care. 441 - Dr. Clayton Stitzel Trans…
The conversation also explores Clayton's scoliosis-specific treatment model, including rehabilitation, chiropractic adjustments, home exercises, genetic testing, and the ScoliSmart Activity Suit.
Clayton also shares why he believes the future of scoliosis care will involve even more data, genetic testing, and AI—and why chiropractors have an opportunity to become an earlier point of care for families dealing with scoliosis. 441 - Dr. Clayton Stitzel Trans…
In this episode:
Why scoliosis is more complicated than a curve on an X-ray
The problem with defining scoliosis only by degrees of curvature
Why two patients with the same Cobb angle may have different progression risks
EP 440 | Build It And They Will Come...Why Being A Great Chiropractor Isn't Enough with Dr. Chris Cameron
Thursday, October 15, 2026 • Duration 43:35
What if being a great chiropractor isn't enough to build the practice you want?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Chris Cameron, a chiropractor with 25 years of practice experience, for a conversation about communication, marketing, social media, AI, authority, and what it really takes to build a thriving chiropractic practice. 440 - Dr. Chris Cameron
Chris practices in a small town of approximately 5,000 people and has transformed his originally general family practice into a highly specific niche-based practice. 440 - Dr. Chris Cameron
Chris shares one of the biggest lessons from his career: people have to know you, like you, and trust you before they will ever give you the opportunity to help them. After years of believing that simply being a great chiropractor would naturally bring people through the door, he realized that his community didn't know him nearly as well as he thought they did. 440 - Dr. Chris Cameron
That realization led Chris to become highly active in content creation. Today, he maintains a consistent presence across social media, YouTube, and podcasting, using content to communicate with people outside the walls of his practice. 440 - Dr. Chris Cameron
Ed and Chris also discuss why authenticity beats perfection, why chiropractors shouldn't create content simply to chase views, and how authority-based content can attract better-quality patients. Chris explains how he learned to stop worrying about looking perfect on camera and simply focus on consistently putting valuable information in front of people. 440 - Dr. Chris Cameron
The conversation then moves into the rapidly changing world of AI. They explore how AI is changing content creation, why chiropractors need to start using AI rather than resisting it, and how an AI receptionist has helped Chris's office respond to potential new patients while freeing his team to spend more time actually connecting with people. 440 - Dr. Chris Cameron
In this episode:
EP 439 | AI Is Changing How Patients Find You...Why Chiropractors Need To Get Found In The New Search Era with Dr. Josh Handt
Monday, October 12, 2026 • Duration 01:01:43
What if the way people find their next chiropractor is changing faster than most practices realize?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Josh Handt, a chiropractor with 20 years of practice experience in Manhattan, for a wide-ranging conversation about AI, search, content, new-patient acquisition, practice growth, and the future of chiropractic. EP 439 Dr. Josh Handt
Josh shares how his practice has adapted its website and content strategy around the way people are now searching for healthcare. Instead of relying only on traditional Google search, the practice is creating content around the actual questions people ask and making that content accessible to both traditional search engines and AI platforms. EP 439 Dr. Josh Handt
Ed and Josh discuss why chiropractors need to think beyond traditional SEO and start considering AI search and answer engine optimization (AEO). They explore how patients are increasingly asking tools like ChatGPT, Gemini, Perplexity, and Claude who can help them with a specific problem in their area. EP 439 Dr. Josh Handt
The conversation also gets into content creation, AI-generated media, social media strategy, decompression, practice expansion, professional collaboration, and why chiropractors need to embrace useful technology rather than resist it.
Josh shares how he uses AI tools to research questions, create SEO/AEO-focused content, produce videos, and build a series-based social strategy that encourages people to keep coming back for the next piece of content. EP 439 Dr. Josh Handt EP 439 Dr. Josh Handt
IN THIS EPISODE:
How AI is changing the way patients search for chiropractors
Why traditional SEO alone may no longer be enough
The difference between SEO and AEO
Why chiropractors need to answer the questions their potential patients are already asking
How Josh rebuilt his practice website around search intent
Using blog posts and short-form videos together
Why patients can begin building a relationship with your practice before their first visit
CONNECT WITH DR. JOSH HANDT Lifestyle Locker New York Chiropractic RESOURCES MENTIONED ChatGPT Claude Google Gemini Perplexity AnswerThePublic Captions CONNECT WITH TCP OUR VALUED SPONSORS — THANK YOU FOR SUPPORTING TCP INSiGHT CLA VidConcierge by Valtoria Media Money Ripples KonnectMD
EP 438 | Your Podcast Is More Than Content...Why Chiropractors Need To Turn Conversations Into Growth with Dr. Jason Bradley
Thursday, October 8, 2026 • Duration 49:23
What if your podcast isn't just a content platform...but a way to create relationships, build authority, and help more people?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Jason Bradley, a functional medicine doctor, entrepreneur, podcaster, and host of Get Better Faster, for a conversation about podcasting, content, healthcare access, and the power of consistently having meaningful conversations.
Jason has been a functional medicine doctor for 26 years and currently operates a virtual concierge functional medicine clinic. He also hosts Get Better Faster, works on healthcare-access initiatives, is developing a second book focused on thyroid health, and has been involved with the American Board of Functional Medicine. 438 Jason Bradley
Ed and Jason dive into why podcasting can be much more than simply recording interviews and publishing episodes.
They discuss how conversations can create relationships, collaborations, sales opportunities, and new ways to reach people who are actively looking for solutions. Jason also shares how Get Better Faster grew into a serious content operation and why having the right team behind a podcast can make the difference between an idea that gets abandoned and a show that keeps growing. 438 Jason Bradley
The conversation also takes a deeper turn into Jason's experience with thyroid health, the philosophy behind Thyroid Authority, and his focus on asking why rather than simply addressing what appears on a lab report. 438 Jason Bradley
They also discuss KonektMD, a healthcare membership Jason has been involved with, and how chiropractors can potentially use it as an additional healthcare resource for themselves, their families, and their patients. 438 Jason Bradley
In this episode:
Why podcasting is more than simply creating content
How conversations can lead to relationships, collaborations, and business opportunities
EP 437 | Information Isn't Enough...Why Chiropractors Need To Lead People To Transformation with Dr. Steve Tullius
Monday, October 5, 2026 • Duration 01:01:06
What if giving people more information isn't enough to help them take the next step?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Steve Tullius, a chiropractor, educator, workshop strategist, and advocate for helping chiropractors communicate their message to more people.
Steve has been in practice for 24 years and has spent the last decade focused on helping chiropractors create demand for chiropractic through communication strategies and workshops. He also serves as chairman of the board of Sherman College and is involved in several professional initiatives focused on advancing chiropractic. 437 Steve Tellius-1
Ed and Steve unpack why many chiropractors can give an incredible presentation, provide valuable information, and still struggle to get people to take the next step.
The difference, Steve explains, is between logical certainty and emotional certainty. People need information, but they also need to see a clear picture of the transformation they could experience and understand what taking the next step actually looks like. 437 Steve Tellius-1
The conversation also explores workshops, public speaking, practice growth, burnout, leadership, communication, and why chiropractors need to find ways to share their message without sacrificing themselves in the process.
Steve shares how workshops became the foundation of his own practice and eventually grew into a system that has helped doctors deliver more than 10,000 workshops. 437 Steve Tellius-1
In this episode:
Why information alone doesn't necessarily create action
The difference between logical certainty and emotional certainty
Why people need transformation, not just information
How workshops can become a consistent practice-growth strategy
Why public speaking can help chiropractors develop communication and leadership skills
How Steve built a workshop system that generated consistent new-patient opportunities
EP 436 | What If We're Missing the Root Cause?...Why Chiropractors Need To Understand Lifestyle Medicine with Dr. Patrick Garrett
Thursday, October 1, 2026 • Duration 01:06:22
What if some of the biggest challenges facing patients require chiropractors to look beyond the adjustment room?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Patrick Garrett, a chiropractor and practitioner focused on functional and lifestyle medicine, for a wide-ranging conversation about chronic conditions, nutrition, lifestyle, patient education, and how chiropractors can expand the way they think about patient care.
Dr. Patrick shares the journey that took him from chiropractic into medical education, clinical nutrition, functional medicine, and lifestyle medicine. He explains why he became interested in helping patients understand the lifestyle factors that may contribute to chronic health challenges rather than simply managing symptoms. Dr. Patrick Garret
Ed and Patrick discuss autoimmune conditions, food and lifestyle choices, patient education, and the importance of making health recommendations practical and accessible. Patrick emphasizes his philosophy of "process over perfection" and describes how he works through food and lifestyle changes systematically with patients and clients. Dr. Patrick Garret
They also explore where functional and lifestyle medicine can fit alongside chiropractic care, including how chiropractors can refer patients who need additional support without compromising the chiropractic relationship.
Patrick explains his educational programs for doctors and health coaches, as well as his telehealth model for working with patients across different locations. Dr. Patrick Garret
In this episode:
Dr. Patrick Garrett's journey from chiropractic into functional and lifestyle medicine
Why lifestyle medicine became an important part of Patrick's approach
The difference between managing health challenges and teaching patients about lifestyle factors
How food and lifestyle choices can be evaluated as part of a patient's overall health picture
Why Patrick emphasizes process over perfection
EP 435 | Stop Trying To Be Everything To Everyone...Why Chiropractors Need To Find Their People with Dr. Susan Mitchell
Monday, September 28, 2026 • Duration 36:43
What if burnout isn't always about working too hard...but spending your energy on the wrong things?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Susan Mitchell, a chiropractor with nearly 30 years in practice and approximately 20 years of experience coaching chiropractors, for a conversation about passion, purpose, burnout, communication, leadership, and building a chiropractic practice that actually fuels you.
Dr. Susan shares why she believes chiropractors can create successful, fulfilling practices when they become intentional about who they serve, what they are passionate about, and where they put their energy.
Ed and Susan unpack why so many chiropractors feel burned out, why simply pushing harder isn't always the answer, and how identifying what is no longer serving you can help create more freedom and fulfillment.
They also explore the importance of knowing your ideal patient, communicating with authenticity instead of relying on scripts, developing yourself alongside your practice, and creating exponential impact by helping other chiropractors succeed.
Susan also discusses her approach to coaching and why she focuses on "more impact, more freedom, more you" rather than encouraging chiropractors to chase endless business opportunities.
In this episode:
Why working harder isn't always the solution to burnout
How passion can fuel your practice instead of exhausting you
Why chiropractors need to identify their ideal patients
The importance of being intentional about who you serve
How to recognize when people, habits, or situations are no longer a fit
Susan's concept of "weeding your garden"
Why self-awareness matters when you're feeling burned out
The power of asking yourself, "What is actually true?"
Why communication matters more than memorizing scripts
Why chiropractors should tell the whole truth instead of trying to please everyone
EP 434 | Stop Waiting For Patients To Find You...Why Chiropractors Need To Get Back Into Their Communities with Dr. Paul Reed
Thursday, September 24, 2026 • Duration 42:03
What if the biggest obstacle to growing your chiropractic practice isn't a lack of opportunity...but a lack of action?
In this episode of The Chiropractic Philanthropist Revival Series, Dr. Ed Osburn sits down with Dr. Paul Reed, chiropractor, mentor, entrepreneur, and practice growth expert, for a conversation about why chiropractors must get back into their communities to create more opportunities to serve.
Dr. Paul has spent decades building successful chiropractic practices, opening multiple clinics, mentoring doctors, and developing systems that help chiropractors grow their impact.
Ed and Paul unpack why many chiropractors struggle with new patient acquisition and why relying only on social media, Google, or digital marketing may not be enough.
Instead, they explore why the fundamentals of relationship building still matter: getting out into the community, creating conversations, building referral opportunities, and developing multiple marketing pillars that consistently bring new people into a practice.
Dr. Paul shares why chiropractors need to shift their mindset from "I need patients" to "people need what I provide" and how confidence, certainty, and a mission-driven approach can change the way doctors approach practice growth.
They also dive into leadership, team culture, scaling, and how chiropractors can build practices that create freedom instead of becoming another source of burnout.
In this episode:
Why many chiropractors struggle with consistent new patient acquisition
Why relying only on social media and Google can limit practice growth
The importance of creating multiple marketing pillars
Why referrals don't happen automatically and how to create referral systems
How community screenings, events, and speaking opportunities create connections
Why chiropractors need to get outside their four walls
The mindset shift from acquiring patients to serving people
Related Shows Based on Content Similarities
Discover shows related to The Chiropractic Philanthropist with Dr. Ed Osburn, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
Why the word "sales" triggers so many chiropractors
Why Dan intentionally chose the name Close for Chiro
How authenticity can make your communication more effective
Why authenticity doesn't mean sharing everything publicly
Learning from criticism instead of taking it personally
Why no successful person truly does everything alone
How patients can become some of your greatest teachers
Who the ideal Close for Chiro client is
Why chiropractors in the 10–15 year range may benefit most from sales training
Why newer chiropractors sometimes believe they can simply wing it
The importance of following a proven system before modifying it
Why implementation matters more than consuming information
How Close for Chiro creates early wins for its students
Why accountability is critical for online education
How chiropractors can improve their patient communication skills
Why attracting new patients isn't enough if they don't accept care
The connection between patient conversion and patient outcomes
Why sales can be part of service rather than a transaction
Why chiropractors need to stop competing over philosophy and technique
The importance of professional unity and collaboration
How Close for Chiro adapted its training before the COVID pandemic
Why guided online education can outperform a "set it and forget it" model
Using AI to practice handling patient objections
How AI could change sales training and communication
Dan's experience overcoming major professional challenges
Why persistence matters when building a business
The value of learning from mentors, patients, and experience
Books Dan recommends for improving sales and communication
Why giving away valuable content can be part of a larger marketing strategy
The difference between "hunting" for clients and "farming" through content
Why chiropractors need both a relationship-building engine and a direct sales process
Dan's core message is simple:
Being liked isn't enough. If you want to help more people, you need the confidence and communication skills to earn their trust, establish authority, and guide them toward the care you believe they need.
CONNECT WITH DAN BAI
Close for Chiro
Learn more about Close for Chiro and its chiropractic sales training:
Dan explains that Close for Chiro is focused specifically on sales training for chiropractors and helping doctors improve patient communication and implementation. Dan Bai
Dan mentions Instagram as one of the best ways to follow his current content. Dan Bai
RESOURCES MENTIONED
The Accidental Salesman
Dan recommends The Accidental Salesman as a foundational sales book for chiropractors who never intended to become salespeople but found themselves needing to develop those skills. Dan Bai
Pitch Anything
Dan also recommends Pitch Anything as another foundational sales resource. Dan Bai
Traction — Gino Wickman
Dan discusses Traction and the Entrepreneurial Operating System (EOS) as an example of how free educational content can introduce people to a methodology before they invest in implementation help. Dan Bai
Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.
The genetic factors Clayton has identified in scoliosis
The role of neurotransmitters and hormones in curve progression
Why personalized scoliosis care matters
How genetic variant testing is being used in scoliosis evaluation
How genetics and environmental factors can interact
Why imaging alone isn't predictive of progression
Moving from a reactive approach to a proactive approach
Why Clayton transitioned into a scoliosis-only practice
How chiropractors can recognize and support scoliosis patients
When a chiropractor may want to refer a progressive case
Clayton's five-day and 10-day scoliosis boot camp models
The role of chiropractic adjustments in rehabilitation
Why creating a new posture memory requires continued rehabilitation
How post-treatment X-rays are used to evaluate training effects
Why treatment needs to be personalized for each patient
The importance of learning from failure and challenging existing assumptions
Why scoliosis care needs better ideas, not simply better versions of existing approaches
How AI could change genetic analysis and scoliosis care
The potential of large genetic datasets to identify progression patterns
The future of genetic screening for children with scoliosis
Why chiropractors could become an early point of care for scoliosis
The ScoliSmart Activity Suit and how it is designed to support spinal derotation
The importance of helping patients develop better movement and posture patterns
The role of ongoing rehabilitation after an intensive program
Why chiropractors need to keep learning and expanding their knowledge
Clayton's advice for young chiropractors
The importance of treating the person rather than simply treating the X-ray
Why persistence and the willingness to fail are critical to innovation
Clayton's core message is simple:
Scoliosis is more than a curve. The more we understand the individual patient, the better we can personalize the care and identify who needs more support.
CONNECT WITH DR. CLAYTON STITZEL
Scoliosis Doctor
Genetic, hormone, and neurotransmitter testing resources discussed in the episode:
Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.
Why being a great chiropractor isn't enough to build a thriving practice
The importance of being known, liked, and trusted in your community
Chris's experience practicing in a small town
Why reputation can make or break a rural practice
How Chris transformed his general family practice into a niche-based practice
The wake-up call that made Chris realize his community didn't know him
Why social media became a powerful communication tool for his practice
How to create content without waiting for perfection
Why C+ is sometimes all you need
The importance of consistency when creating content
Why most people quit before they get good at content creation
The difference between influence-based content and authority-based content
Why sensational content may attract the wrong patients
Creating content around the problems people actually experience
How AI is changing the way people discover businesses and healthcare providers
Why chiropractors should embrace AI rather than resist it
The difference between an AI bot and an AI agent
How an AI receptionist can help capture potential new patients
Why missed calls can mean missed patients
How AI can free your team to spend more time building relationships
Using AI to create content faster
Building an "office brain" with your practice's knowledge and protocols
Using AI to generate social media content from your existing expertise
How Chris batches short-form videos
Using YouTube to build authority and trust before patients visit
Why chiropractors should focus on communication and marketing alongside clinical skills
The lesson Chris learned from believing "build it and they will come"
Why marketing and communication deserve more attention early in a chiropractic career
The importance of ongoing education and mentorship
How patient education can improve conversions
The role of niche-based services such as spinal decompression and shockwave
Why the main thing still needs to remain the main thing
The importance of collaboration within the chiropractic profession
Why chiropractors should become more involved in their communities and profession
How AI could change chiropractic over the next several years
Chris's core message is simple:
You can be an incredible chiropractor, but people can't benefit from your expertise if they don't know who you are, trust you, and understand how you can help them.
Chris has been practicing for 25 years and has evolved his practice from a general family practice into a more specific niche-based practice. 440 - Dr. Chris Cameron
RESOURCES MENTIONED
Close for Chiro
Chris discusses Close for Chiro as a resource focused on helping chiropractors communicate the value of care and guide patients through their first visit. 440 - Dr. Chris Cameron
Website: [Insert link if available]
Specialized Practice
Chris also discusses Specialized Practice with Vince Leone, particularly around niche services such as spinal decompression, knee decompression, and laser/shockwave therapy. 440 - Dr. Chris Cameron
Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.
How an AI assistant on your website can help answer patient questions
Why the quality of leads matters more than simply generating more leads
Why social advertising hasn't always produced the same results for Josh's practice
How content can attract people who are actively searching for a solution
Why chiropractors need to be known for something
How AI platforms may influence which healthcare providers people discover
Why resisting technology could create a visibility problem for chiropractic
How AI can help chiropractors create content without doing everything manually
Using ChatGPT, Gemini, Claude, Perplexity, and other AI tools
How Josh uses AI to research content ideas and create SEO/AEO-focused articles
Using video alongside written content
Why series-based social content can increase followers and engagement
How decompression became another tool in Josh's practice
Why supporting technologies don't necessarily have to replace the core chiropractic approach
The importance of keeping the main thing the main thing
Why professional collaboration matters
The role of chiropractors in getting involved at the local level
Why students need more opportunities to connect with successful chiropractors
How live events create connections that virtual events can't completely replicate
Why attention is the starting point for generating leads and new patients
Josh's core message is simple:
People can't choose your practice if they can't find you. The future of chiropractic marketing is about being visible wherever your ideal patients are searching—including AI.
Josh recommends using AnswerThePublic to identify the questions people are actually searching for around topics such as pediatric chiropractic, decompression, and herniated discs. He then uses those questions to create videos and SEO/AEO-focused content. EP 439 Dr. Josh Handt
Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.
Jason explains that Thyroid Authority works primarily with people dealing with diagnosed or suspected thyroid and autoimmune thyroid issues. 438 Jason Bradley
KonektMD
Healthcare membership discussed during the episode:
Jason explains that chiropractors can explore becoming agent ambassadors and potentially offer the membership as an additional healthcare resource to patients who choose to opt in. 438 Jason Bradley
Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.
Why the biggest challenge isn't always getting people into the room
How to move people from attending a workshop to taking the next step
Why transparency around the care process matters
How clearly communicating what happens after the initial exam can reduce uncertainty
Why chiropractors need to communicate their message with conviction
The connection between confidence, experience, and practice growth
Why chiropractors can burn themselves out by sacrificing too much of their personal lives
How Steve learned to create more space for himself and his family
Why finding common ground can help move the profession forward
The importance of collaboration without compromising core principles
How workshops can help doctors become better communicators and leaders
Why chiropractors should focus on the populations they are best equipped to serve
Steve's advice for chiropractors struggling with confidence
The importance of recognizing and challenging limiting beliefs
Steve's core message is simple:
People don't just need more information. They need to understand the transformation, believe in the possibility, and know what the next step looks like.
CONNECT WITH DR. STEVE TULLIUS
Waitlist Workshops
Learn more about Steve's workshop system for chiropractors:
Steve explains that the system helps doctors select a workshop topic, market the event, interact with leads, and prepare to present so the doctor can focus on delivering the workshop and caring for the people who attend. 437 Steve Tellius-1
Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.
Making nutrition and lifestyle recommendations practical for everyday people
Why simple, sustainable changes can be easier to implement
How chiropractors can integrate additional health education into their practices
When chiropractors may want to refer patients for additional functional or lifestyle support
How referral relationships can help chiropractors serve patients without competing for their chiropractic care
Patrick's functional medicine education and health coaching programs
The importance of patient education and communication
How lifestyle habits can compound over time
Why consistency matters more than making one dramatic change
Patrick's advice to his younger self about mindfulness, meditation, nutrition, and lifestyle
Books and resources Patrick recommends for learning more about food, health, and lifestyle
Patrick's core philosophy throughout the conversation is centered on understanding what people are doing, what they can change, and how to make those changes practical enough to sustain over time.
CONNECT WITH DR. PATRICK GARRETT
Mentoring Functional Medicine
Learn more about Patrick's functional medicine education and training programs:
Patrick discusses the program as a 300-hour, self-paced postdoctoral diplomate course for doctors, along with a health coaching pathway for non-physicians. Dr. Patrick Garret
Genomic Wellness Group
For chiropractors looking for a referral option for patients who need additional functional and lifestyle medicine support:
Patrick describes the telehealth practice as serving clients across multiple countries and explains how chiropractors can refer patients while maintaining their chiropractic relationship. Dr. Patrick Garret
RESOURCES MENTIONED
The End of Overeating — Dr. David Kessler
A book Patrick recommends about the ways food can be designed and marketed to influence eating behavior. Dr. Patrick Garret
Twinkie, Deconstructed
Patrick discusses this book as a resource for understanding the ingredients and manufacturing processes behind processed foods. Dr. Patrick Garret
Eating on the Wild Side — Jo Robinson
A resource Patrick recommends for understanding how food selection, preparation, and processing can affect nutritional value. Dr. Patrick Garret
The Blue Zones — Dan Buettner
Patrick recommends The Blue Zones when discussing lifestyle patterns among long-lived populations. Dr. Patrick Garret
The Hundred-Year Lie
Patrick describes this book as an early influence on how he thought about the relationship between chemicals, food, and chronic disease. Dr. Patrick Garret
Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.
The website provides an application for a strategy session and is designed to help chiropractors gain clarity around what they are looking for and where they want to grow. Dr. Susan Mitchell
RESOURCES MENTIONED
Byron Katie — Judge Your Neighbor
Dr. Susan and Dr. Ed discuss Byron Katie's Judge Your Neighbor exercise and its focus on questioning the thoughts and beliefs that may be driving how you feel. Dr. Susan Mitchell
Heidi Haavik
Dr. Susan recommends Heidi Haavik's chiropractic research as a resource for chiropractors who want to better understand and communicate research around chiropractic. Dr. Susan Mitchell
Dr. Tony Ebel / Experience Miracles
Dr. Susan also recommends Dr. Tony Ebel and his work, including the Experience Miracles podcast and resources focused on pediatric and prenatal chiropractic. Dr. Susan Mitchell
Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.
Video matters more than ever—but creating consistent, professional content can become another full-time job.
VidConcierge helps chiropractors show up authentically on camera while their team handles the production behind the scenes, creating high-impact video content designed to build authority, visibility and trust.
KonnectMD helps chiropractors expand patient care with affordable concierge medical services while creating recurring revenue through the KonnectMD Agent Program.
