The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice – Details, episodes & analysis

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I’m joined by Joe Sanok from Practice of the Practice to dive into one of the biggest pain points for group practice owners—how to keep your therapists long-term. Joe shares what really moves the needle when it comes to therapist retention, including pay structure, employee mindset, and leadership development.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[03:35] Why W-2 employees are better for long-term retention than 1099 contractors

[08:03] How to calculate fair compensation and structure roles for part-time therapists

[11:08] Creating salary stability with clear session and admin hour breakdowns

[16:21] The numbers and setup for full-time therapists with a four-day work week

[18:50] The three questions to ask your team to improve satisfaction and longevity

[22:37] How to present your compensation model during the hiring process

More About Joe Sanok:

Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. 

Joe has been featured in Harvard Business Review, Forbes, NASDAQ, and over 300 business podcast interviews. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with 1200+ episodes and over 100,000 downloads each month. Fun fact: Joe hates mint chocolate chip ice cream and most forms of mint.

Want to Connect with Joe?

Website: https://practiceofthepractice.com/

Facebook: https://www.facebook.com/PracticeOfThePractice/

LinkedIn: https://www.linkedin.com/company/practice-of-the-practice/

Instagram: https://www.instagram.com/practiceofthepractice

YouTube: https://www.youtube.com/channel/UC6OMvdlHsZ-08bVxMjzyPng

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/1emoxnKYrdg

In this episode, I’m sharing all the juicy updates to my Holiday Party Playbook for 2025! Whether you're planning a cozy get-together, a budget-friendly potluck, or a fun night out with your team, I've got tips to help you celebrate in style. I’m giving you the exact steps to create meaningful connection, thoughtful touches, and memories your team will love.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:38] Why I created the Holiday Party Playbook and what’s new in the 2025 version

[05:41] How I make a restaurant party more dynamic with chair swaps and Secret Santa

[09:17] The thoughtful gifts and surprise joy of Secret Santa using Elfster

[13:26] Budgeting tips for every stage of business

[21:30] Ideas for in-person and virtual holiday parties that actually build team connection

[24:15] How to grab your free copy of the 2025 Holiday Party Playbook via Instagram DM

Links From The Episode:

Elfster for Secret Santa → https://www.elfster.com/

Want the 2025 Holiday Party Playbook? DM me @nicole.mccancemethod on Instagram with the words “Holiday Playbook” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2Mm2WtlaZj4

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group →  https://members.mccancemethod.com/free-3-day-live-course/

In this episode, I’m diving into one of the most common questions I get, who should you hire first (or next) when scaling into a group practice? I’m walking you through the exact hiring steps I used to scale to 55 therapists, and I’m giving you a peek behind the curtain into the data-driven decisions that keep your business growing sustainably.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:38] Why your first hire should be a “mini-me” and how to avoid my biggest hiring mistake

[06:07] What to charge after your first hire and how to reposition yourself as the CEO

[09:55] How to use client inquiry data to determine your next best hire

[10:38] Why couples or family therapists can supercharge your growth

[15:03] When to start posting for your next role (don’t wait too long!)

[15:41] The pros and cons of hiring interns, pre-licensed, or fully licensed therapists

Links From The Episode:

Episode 119: How to Grow Into a Group Practice  –
https://mccancemethod.com/episode-119-how-to-grow-into-a-group-practice/

Episode 123: Where to Find the Best Therapists When Hiring https://mccancemethod.com/episode-123-where-to-find-the-best-therapists-when-hiring/ 

My code MCCANCE1MO will always get you a 1-month grace period, but from July through September, you can use MCCANCE2MO for 2 months free at signup! →  https://janesoftware.partnerlinks.io/ytg4vn

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You →  https://members.mccancemethod.com/free-3-day-live-course/

In this episode I discuss how to increase your profit without marketing! I share all my strategies on how to do this so you have way more freedom and flexibility! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[4:08] Can you hire interns?  

[6:18] Increase your rate!

[8:50] Know the impact of your sales cycle

[14:25] People love programs! 

[17:48] Offer assessments 

How We Can Work Together:

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for my FREE 3 Day Live Course - How to Build a 7 Figure Group Practice That Runs Without You →  https://members.mccancemethod.com/free-3-day-live-course/

In this episode I talk to one of my Clinic Growth Map members about how to operate effectively to take a step back. We discuss strategies for training your therapists and marketing your group practice! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[2:19] My best training strategies! 

[7:23] How to nurture the leaders on your team   

[10:04] 3 questions to ask your therapists!

[12:34] How to market your group practice   

Links From Episode: 

Loom: https://www.loom.com/ 

Story Brand: https://storybrand.com/ 

How We Can Work Together:

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Join the FREE private community for therapists: Expand your Psychotherapy Practice →  https://www.facebook.com/groups/947689352498639

In this episode I discuss what impacts team morale and how to boost it! I give you all my strategies on how to improve culture whether you are in person or virtual! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[3:13] What impacts team morale? 

[6:00] Ask yourself: How do I communicate? 

[8:25] How to improve team morale!  

[13:19] Tips and tricks on creating team connection

[23:07] Let’s talk about virtual recognition 

 Links From Episode: 

Flock: https://www.flock.com/ 

Slack: https://slack.com/ 

Episode 28 - The Holiday Party Playbook: https://podcasts.apple.com/ca/podcast/the-business-savvy-therapist/id1681659688?i=1000632414261 

How We Can Work Together:

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass - From Solo to Super Team: How to Build a 7 Figure Group Practice →https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode I discuss how I built my confidence. I take you on a personal journey through my past to show that your background shouldn't limit your ability to accomplish anything. I believe in you! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[3:23] Why I became a therapist

[6:40] Selling myself! 

[10:20] Connect with what is holding you back

[11:52] We are all the same! 

Links From Episode: 

Landmark: https://www.landmarkworldwide.com/ 

How We Can Work Together:

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass - From Solo to Super Team: How to Build a 7 Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode I talk to one of my Clinic Growth Map members about marketing. We discussed the best ways to market niche services!  

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[6:40] 3 tips on how to market your Niche!  

[9:52] Don’t do SEO on your own 

[14:18] What to ask yourself when you are overwhelmed

[15:55] How to know your sweet spot 

How We Can Work Together:

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass - From Solo to Super Team: How to Build a 7 Figure Group Practice →https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode I discuss the two best tech platforms that will improve communication with your team. These platforms will help streamline tasks so you can spend more time working on your business. 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[2:46] What is Flock? 

[6:28] Delegating tasks made easy 

[12:55] Do you know what a Loom is? 

[13:46] How loom saves you time

Links From the Episode: 

Flock:  https://www.flock.com/ 

Loom: https://www.loom.com

How We Can Work Together:

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass - From Solo to Super Team: How to Build a 7 Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode I discuss how to build morale and connection with your team! I give you my best ideas on how to bring your parties to life whether you're having a small, large or virtual gathering! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[3:43] Party planning as a new leader

[8:18] Holiday party at your clinic! 

[13:36] Let’s talk about venues!

[16:49] Virtual team parties

[23:09] Budgeting your party

Links From Episode: 

Want the Holiday Party Playbook? DM me @nicole.mccanncemethod on Instagram with just two words “Holiday Playbook” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ 

How We Can Work Together:

Book a Practice Growth Audit Call - https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod