The Build Your Private Practice Podcast – Details, episodes & analysis

In this episode, we're unpacking a common and frustrating experience for private practice therapists: your schedule is full, but your income still feels unpredictable—or even too low. Sound familiar? You're not alone, and you're not doing it wrong. You may have simply outgrown your current structure.

Liane breaks down why more clients doesn't always mean more income, where hidden revenue leaks might be hiding in your practice, and what it actually takes to create more predictable, sustainable income—without adding more sessions or sacrificing your sanity.

What You'll Learn:

• Why being fully booked doesn't guarantee consistent income
  
  

• How undercharging, cancellations, and sliding scale spots affect your bottom line
  
  

• The mindset shift therapists need to stop trading time for burnout
  
  

• Five actionable ways to restructure your practice for sustainability
  
  

• What to track and adjust before raising your rates

Links + Resources:

→ Learn more about Accelerate Your Practice

→ Learn more about Scale Your Practice

→ Visit the Build Your Private Practice Homepage

When most therapists think about money, they think about tax time. But your numbers tell a much bigger story and learning how to read them can give you confidence, clarity, and peace of mind all year long.

In this episode of The Build Your Private Practice Podcast, I'm joined by Fractional CFO, CPA, and educator Jami Monte, founder of Chillbooks, to explore the simple systems that help solopreneurs take control of their finances.

We talk about financial rituals, common bookkeeping mistakes, and how to use QuickBooks without the overwhelm. Plus, Jami shares her free Solopreneur Write-Off Guide to help you save money and keep more of what you earn. 

• Free Solopreneur Write-Off Guide: https://pages.jamimonte.com/writeoff

• Learn more about Chillbooks: https://jamimonte.com/chillbooks/

• Get support for your practice: https://buildyourprivatepractice.ca

If you're dreaming of scaling your private practice beyond 1:1 therapy—adding a team, expanding services, or launching new offers—you can't rely on gut instinct alone. You need numbers.

But that doesn't mean wrestling with spreadsheets or spending hours trying to make sense of your EHR data.

In this guest episode, I'm joined by Tory Krone, therapist and co-founder of PracticeVital, the first and only automated dashboard designed specifically for therapy practice owners. We're diving into how knowing your numbers can help you make smarter business decisions, improve client outcomes, and stop leaving money (and energy) on the table.

Whether you've been avoiding your data—or trying to DIY it—this conversation will show you how powerful it is to have the right metrics at your fingertips.

Listen now to learn:

• Why most therapists are flying blind when it comes to their practice data

• The key numbers every group or scaling practice should be tracking

• How one practice discovered a 52% retention rate—and what they did next

• What metrics actually matter when you're growing a team

• How to get $30 off your first month of PracticeVital with code BYPP
  
  

Links Mentioned:

• PracticeVital: www.practicevital.com

• Mention Build Your Private Practice for $30 off your first month

Private Practice Growth Resources:

• Accelerate Your Practice: Fill your schedule with ideal clients

• Scale Your Practice: Build a business that scales with ease
  
  

Join our Free Facebook Group: A community for Canadian therapists growing their private practice

You've heard that "the riches are in the niches"—but what happens when your niche feels too narrow to grow?

In this episode of The Build Your Private Practice Podcast, we're unpacking the difference between a highly specific niche that attracts ideal clients—and one that unintentionally pushes them away.

If you've ever worried that you've niched yourself into a corner (or you're afraid to niche because of that exact reason), this conversation will help you find the clarity and confidence to move forward.

Helpful Links:

• Explore Accelerate Your Practice: https://www.buildyourprivatepractice.ca/accelerate-your-practice

• Visit our homepage: https://buildyourprivatepractice.ca

• Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice
  
  

What We Cover in This Episode:

• Why hyper-specific niches can build trust and referrals faster

• Signs your niche might be too narrow to sustain your practice

• How to broaden your niche without going generic

• How to know if your niche can grow with you (into offers beyond 1:1)

• Simple ways to shift your message for more connection

Think paid ads are too salesy or off-brand for your therapy practice? Think again. In this episode, marketing strategist Britt Holmes from Merit Media joins us to break down how therapists can use ethical, effective advertising to attract ideal clients—without the overwhelm or discomfort.

We explore the mindset shifts, strategy tweaks, and simple systems that help therapists grow their practices sustainably and in alignment with their values. Whether you've tried ads before or are simply curious if they could work for you, this episode offers a clear and actionable roadmap.

Connect with Britt:

Learn more about Britt Holmes and Merit Media at https://www.meritmedia.com/therapy 

Links and Resources:

• Learn how to fill your caseload without burnout: Accelerate Your Practice

• More episodes and full show notes: The Build Your Private Practice Podcast

• Join our Facebook Community: Build Your Private Practice Facebook Group
  

In This Episode, We Cover:

• Why many therapists feel uncomfortable with paid ads—and how to reframe that

• The biggest mistake therapists make when running ad campaigns

• How to start small and use your budget effectively

• A real-life success story from a therapist who filled her caseload with ads

• What to address on your website before launching an ad campaign

If you've ever said, "I help people with anxiety," and felt invisible in the therapy world—you're not alone. In this episode of The Build Your Private Practice Podcast, we're digging into why generic niches don't work, and how to craft a message that actually connects with the clients you want to serve.

Whether you're just launching or refining a growing practice, this episode will help you move from sounding like every therapist to standing out as the right therapist for your ideal client.

You'll learn how to clarify your niche without starting over—and why your words matter more than your modalities.

 Helpful Links:

• Join the Niche & Copy Crash Course: https://buildyourprivatepractice.mn.co/plans/356372

• Visit our homepage for more support: https://buildyourprivatepractice.ca

• Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice
  
  

 What We Cover in This Episode:

• Why "I help people with anxiety" isn't enough anymore

• The 3 levels of niching—and which one gets you noticed

• How to refine your niche without burning everything down

• The #1 mindset shift that makes your niche work harder for you

• Why your niche is more about language than credentials

If your private practice website looks professional but isn't converting visitors into clients, this episode will show you why.

Liane is joined by Matt Morrison, founder of Clinic Sites, to explore the most common therapist website mistakes—and what actually works to attract and book your ideal clients. Learn how your website can build trust from the first click, guide visitors effectively, and become a true asset to your business.

Matt also walks through how Clinic Sites integrates with Jane App to make launching a polished, strategic site easier than ever.

Mentioned in This Episode:

Jane App – One Month Grace Period with Code BYPP1MO: https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO

Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice

Clinic Sites: https://clinicsites.co

In this special Q&A episode, Liane answers real questions submitted by Canadian therapists inside the BYPP community. From choosing the best website platform to navigating therapist exits, hiring support staff, and setting up your private practice properly—this episode is packed with practical, Canadian-specific advice.

If you've ever wondered "what's next?" or "am I doing this right?"—you're not alone. Tune in for grounded, real-world answers that will help you build your private practice with more clarity, confidence, and support.

 Tools + Resources Mentioned:

• ClinicSites – Use code BYPP1MO for one free month of website hosting

• EFV Legal – Contracts and legal help for private practice

• BYPP Private Practice Start-Up Cost Guide – Free resource to help you plan and launch

• Kickstart Your Social Media Templates – Done-for-you Canva templates
  
  

📌 Links:

• Home

• Accelerate Your Practice

• Facebook Community

🧠 What We Cover:

• Best website platform for Canadian therapists

• Where to find contracts and legal templates

• Handling therapist exits and client records

• Insurance billing for RPs in Ontario

• Pros and cons of separate business accounts

• Tools for creating marketing content

• Using a business name while subcontracting

• Abbreviations in clinical notes

• Training admin staff on privacy and ethics

• How to introduce new admin staff + what to pay

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by legal expert Elena Favaro Viana of EFV Legal to discuss the essential legal foundations therapists need to protect and grow their private practices. From contracts to business structure, hiring associates to selling your practice down the road — Elena breaks down what therapists need to know at every stage of business growth, and how to feel legally confident while building the practice you want.

Listen now and discover:
✔ The most common legal mistakes therapists make when starting or growing
✔ How to legally structure your practice for long-term stability
✔ What to include in associate agreements (and what to avoid)
✔ Legal considerations for multi-disciplinary clinics
✔ What makes a practice legally "sellable" down the road

🔗 Helpful Links:

• Connect with Elena Favaro Viana: EFV Legal Professional Corporation

• Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/

• Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/

• BYPP Programs:

• Launch Your Practice

• Accelerate Your Practice

• Scale Your Practice

• Visit buildyourprivatepractice.ca for free resources

What if the burnout you're feeling isn't because you're doing too much—but because what you're doing isn't aligned?

In this heartfelt and practical conversation, Liane is joined by BYPP coach and registered psychotherapist Spencer Nageleisen to explore what it really means to build a values-aligned private practice. They unpack how therapists can move from overwhelm to meaning—not by working less, but by working with intention.

If you've ever questioned whether your practice truly fits your life, this episode is your compass.

🔗 Links & Resources:
→ Explore our signature programs: BuildYourPrivatePractice.ca

→ Join the BYPP Facebook Community: Click here to join

→ Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/

→ Want quick wins now? Grab the BYPP Fast Track Kit

→ Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/

💡 In This Episode, You'll Learn:

• Why your values are a better compass than any business goal

• The difference between being busy and being burned out

• How to uncover the values that really matter to you

• Why focusing on one core value is more powerful than listing twenty

• Practical ways to experiment with your values in your day-to-day practice

• What to do when mindset blocks make you question your path