In this episode, we're unpacking a common and frustrating experience for private practice therapists: your schedule is full, but your income still feels unpredictable—or even too low. Sound familiar? You're not alone, and you're not doing it wrong. You may have simply outgrown your current structure.

Liane breaks down why more clients doesn't always mean more income, where hidden revenue leaks might be hiding in your practice, and what it actually takes to create more predictable, sustainable income—without adding more sessions or sacrificing your sanity.

What You'll Learn:

• Why being fully booked doesn't guarantee consistent income
  
  

• How undercharging, cancellations, and sliding scale spots affect your bottom line
  
  

• The mindset shift therapists need to stop trading time for burnout
  
  

• Five actionable ways to restructure your practice for sustainability
  
  

• What to track and adjust before raising your rates

Links + Resources:

→ Learn more about Accelerate Your Practice

→ Learn more about Scale Your Practice

→ Visit the Build Your Private Practice Homepage

When most therapists think about money, they think about tax time. But your numbers tell a much bigger story and learning how to read them can give you confidence, clarity, and peace of mind all year long.

In this episode of The Build Your Private Practice Podcast, I'm joined by Fractional CFO, CPA, and educator Jami Monte, founder of Chillbooks, to explore the simple systems that help solopreneurs take control of their finances.

We talk about financial rituals, common bookkeeping mistakes, and how to use QuickBooks without the overwhelm. Plus, Jami shares her free Solopreneur Write-Off Guide to help you save money and keep more of what you earn. 

• Free Solopreneur Write-Off Guide: https://pages.jamimonte.com/writeoff

• Learn more about Chillbooks: https://jamimonte.com/chillbooks/

• Get support for your practice: https://buildyourprivatepractice.ca

If you're dreaming of scaling your private practice beyond 1:1 therapy—adding a team, expanding services, or launching new offers—you can't rely on gut instinct alone. You need numbers.

But that doesn't mean wrestling with spreadsheets or spending hours trying to make sense of your EHR data.

In this guest episode, I'm joined by Tory Krone, therapist and co-founder of PracticeVital, the first and only automated dashboard designed specifically for therapy practice owners. We're diving into how knowing your numbers can help you make smarter business decisions, improve client outcomes, and stop leaving money (and energy) on the table.

Whether you've been avoiding your data—or trying to DIY it—this conversation will show you how powerful it is to have the right metrics at your fingertips.

Listen now to learn:

• Why most therapists are flying blind when it comes to their practice data

• The key numbers every group or scaling practice should be tracking

• How one practice discovered a 52% retention rate—and what they did next

• What metrics actually matter when you're growing a team

• How to get $30 off your first month of PracticeVital with code BYPP
  
  

Links Mentioned:

• PracticeVital: www.practicevital.com

• Mention Build Your Private Practice for $30 off your first month

Private Practice Growth Resources:

• Accelerate Your Practice: Fill your schedule with ideal clients

• Scale Your Practice: Build a business that scales with ease
  
  

Join our Free Facebook Group: A community for Canadian therapists growing their private practice

You've heard that "the riches are in the niches"—but what happens when your niche feels too narrow to grow?

In this episode of The Build Your Private Practice Podcast, we're unpacking the difference between a highly specific niche that attracts ideal clients—and one that unintentionally pushes them away.

If you've ever worried that you've niched yourself into a corner (or you're afraid to niche because of that exact reason), this conversation will help you find the clarity and confidence to move forward.

Helpful Links:

• Explore Accelerate Your Practice: https://www.buildyourprivatepractice.ca/accelerate-your-practice

• Visit our homepage: https://buildyourprivatepractice.ca

• Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice
  
  

What We Cover in This Episode:

• Why hyper-specific niches can build trust and referrals faster

• Signs your niche might be too narrow to sustain your practice

• How to broaden your niche without going generic

• How to know if your niche can grow with you (into offers beyond 1:1)

• Simple ways to shift your message for more connection

Think paid ads are too salesy or off-brand for your therapy practice? Think again. In this episode, marketing strategist Britt Holmes from Merit Media joins us to break down how therapists can use ethical, effective advertising to attract ideal clients—without the overwhelm or discomfort.

We explore the mindset shifts, strategy tweaks, and simple systems that help therapists grow their practices sustainably and in alignment with their values. Whether you've tried ads before or are simply curious if they could work for you, this episode offers a clear and actionable roadmap.

Connect with Britt:

Learn more about Britt Holmes and Merit Media at https://www.meritmedia.com/therapy 

Links and Resources:

• Learn how to fill your caseload without burnout: Accelerate Your Practice

• More episodes and full show notes: The Build Your Private Practice Podcast

• Join our Facebook Community: Build Your Private Practice Facebook Group
  

In This Episode, We Cover:

• Why many therapists feel uncomfortable with paid ads—and how to reframe that

• The biggest mistake therapists make when running ad campaigns

• How to start small and use your budget effectively

• A real-life success story from a therapist who filled her caseload with ads

• What to address on your website before launching an ad campaign

If you've ever said, "I help people with anxiety," and felt invisible in the therapy world—you're not alone. In this episode of The Build Your Private Practice Podcast, we're digging into why generic niches don't work, and how to craft a message that actually connects with the clients you want to serve.

Whether you're just launching or refining a growing practice, this episode will help you move from sounding like every therapist to standing out as the right therapist for your ideal client.

You'll learn how to clarify your niche without starting over—and why your words matter more than your modalities.

 Helpful Links:

• Join the Niche & Copy Crash Course: https://buildyourprivatepractice.mn.co/plans/356372

• Visit our homepage for more support: https://buildyourprivatepractice.ca

• Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice
  
  

 What We Cover in This Episode:

• Why "I help people with anxiety" isn't enough anymore

• The 3 levels of niching—and which one gets you noticed

• How to refine your niche without burning everything down

• The #1 mindset shift that makes your niche work harder for you

• Why your niche is more about language than credentials

If your private practice website looks professional but isn't converting visitors into clients, this episode will show you why.

Liane is joined by Matt Morrison, founder of Clinic Sites, to explore the most common therapist website mistakes—and what actually works to attract and book your ideal clients. Learn how your website can build trust from the first click, guide visitors effectively, and become a true asset to your business.

Matt also walks through how Clinic Sites integrates with Jane App to make launching a polished, strategic site easier than ever.

Mentioned in This Episode:

Jane App – One Month Grace Period with Code BYPP1MO: https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO

Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice

Clinic Sites: https://clinicsites.co

In this special Q&A episode, Liane answers real questions submitted by Canadian therapists inside the BYPP community. From choosing the best website platform to navigating therapist exits, hiring support staff, and setting up your private practice properly—this episode is packed with practical, Canadian-specific advice.

If you've ever wondered "what's next?" or "am I doing this right?"—you're not alone. Tune in for grounded, real-world answers that will help you build your private practice with more clarity, confidence, and support.

 Tools + Resources Mentioned:

• ClinicSites – Use code BYPP1MO for one free month of website hosting

• EFV Legal – Contracts and legal help for private practice

• BYPP Private Practice Start-Up Cost Guide – Free resource to help you plan and launch

• Kickstart Your Social Media Templates – Done-for-you Canva templates
  
  

📌 Links:

• Home

• Accelerate Your Practice

• Facebook Community

🧠 What We Cover:

• Best website platform for Canadian therapists

• Where to find contracts and legal templates

• Handling therapist exits and client records

• Insurance billing for RPs in Ontario

• Pros and cons of separate business accounts

• Tools for creating marketing content

• Using a business name while subcontracting

• Abbreviations in clinical notes

• Training admin staff on privacy and ethics

• How to introduce new admin staff + what to pay

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by legal expert Elena Favaro Viana of EFV Legal to discuss the essential legal foundations therapists need to protect and grow their private practices. From contracts to business structure, hiring associates to selling your practice down the road — Elena breaks down what therapists need to know at every stage of business growth, and how to feel legally confident while building the practice you want.

Listen now and discover:
✔ The most common legal mistakes therapists make when starting or growing
✔ How to legally structure your practice for long-term stability
✔ What to include in associate agreements (and what to avoid)
✔ Legal considerations for multi-disciplinary clinics
✔ What makes a practice legally "sellable" down the road

🔗 Helpful Links:

• Connect with Elena Favaro Viana: EFV Legal Professional Corporation

• Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/

• Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/

• BYPP Programs:

• Launch Your Practice

• Accelerate Your Practice

• Scale Your Practice

• Visit buildyourprivatepractice.ca for free resources

What if the burnout you're feeling isn't because you're doing too much—but because what you're doing isn't aligned?

In this heartfelt and practical conversation, Liane is joined by BYPP coach and registered psychotherapist Spencer Nageleisen to explore what it really means to build a values-aligned private practice. They unpack how therapists can move from overwhelm to meaning—not by working less, but by working with intention.

If you've ever questioned whether your practice truly fits your life, this episode is your compass.

🔗 Links & Resources:
→ Explore our signature programs: BuildYourPrivatePractice.ca

→ Join the BYPP Facebook Community: Click here to join

→ Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/

→ Want quick wins now? Grab the BYPP Fast Track Kit

→ Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/

💡 In This Episode, You'll Learn:

• Why your values are a better compass than any business goal

• The difference between being busy and being burned out

• How to uncover the values that really matter to you

• Why focusing on one core value is more powerful than listing twenty

• Practical ways to experiment with your values in your day-to-day practice

• What to do when mindset blocks make you question your path
  

In this guest episode of The Build Your Private Practice Podcast, Liane is joined by systems strategist Samantha MacKinnon to talk about a challenge many therapists face when their practices start to grow: the chaos behind the scenes. Growth doesn't automatically create ease — and often, what looks like success on paper feels exhausting in real life. Samantha breaks down how simple systems shifts can help therapists move from constant reactivity and decision fatigue into clarity, confidence, and real scalability.

Listen now and discover:
✔ Why growth often feels chaotic behind the scenes
✔ Hidden signs your systems aren't supporting your success
✔ How mental load and decision fatigue drain your energy
✔ The power of micro-systems to free up brain space
✔ Small operational shifts that make a big difference fast

🔗 Helpful Links:

• Connect with Samantha MacKinnon: samanthamackinnon.com

• Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here:  https://meet.jane.app/liane-wood/

• Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/

• BYPP Programs:

• Launch Your Practice

• Accelerate Your Practice

• Scale Your Practice

• Visit buildyourprivatepractice.ca for free resources

Burnout doesn't just disappear with a vacation—it requires real change in how your private practice is built and run.

In this honest solo episode, Liane shares five foundational business shifts that helped her move from burnout to sustainability in her own practice. Whether you're overwhelmed, overbooked, or over it, these practical steps will help you build a business that supports your energy, income, and well-being.

Mentioned in This Episode:

Learn about Accelerate Your Practice: https://buildyourprivatepractice.ca

Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice

Key Topics Covered: Why traditional success markers can lead to burnout

• How to restructure your schedule for more energy and ease
• The role pricing plays in long-term sustainability 
• What it looks like to add a scalable income stream 
• How getting support helped Liane take back her time 
• The one question to ask if you're feeling stuck or depleted
  
  Professional Development Resources
  
  How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it.
  Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5
  
  EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6
  
  PESI Canada: FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/
  
  FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6
  
  PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/

Still doing everything yourself in private practice? It might be time to rethink that.

In this episode of The Build Your Private Practice Podcast, we're talking about the therapy admin tasks that may be draining your time, energy, and income—without adding value. From email templates to scheduling tools to simple automation, you'll learn what to let go of and how to free up space for the work that matters most.

This isn't about outsourcing your whole business. It's about making intentional choices that support your sustainability and growth.

Links and Resources:

• Visit buildyourprivatepractice.ca for tools, templates, and training

• Recommended Tools:

• Jane App for scheduling and billing

• Meta Business Suite or Later for social media batching

• Free Resources for Private Practice: https://www.buildyourprivatepractice.ca/resources

• Explore Programs:

• Launch Your Practice

• Accelerate Your Practice

• Scale Your Practice

In this special guest episode of The Build Your Private Practice Podcast, Liane is joined by Linzy Bonham, founder of Money Skills for Therapists, to talk about one of the biggest struggles many therapists face: money. If you've ever felt overwhelmed, ashamed, or uncertain when it comes to your practice finances, this conversation offers both compassion and clarity. Linzy shares mindset shifts, emotional insights, and simple systems that therapists can use to build real financial confidence—without shame, spreadsheets, or perfectionism.

Listen now and discover:
✔ Why money feels so emotionally charged for many therapists
✔ How money shame and avoidance keep you stuck
✔ The first simple mindset shift to start creating change
✔ How regular "money dates" build financial clarity
✔ Systems that support your values, life, and business goals

🔗 Helpful Links:

• Connect with Linzy Bonham: Money Skills for Therapists

• Listen to Linzy's Podcast: Money Nuts & Bolts

• BYPP Programs:

• Accelerate Your Practice

• Scale Your Practice

• Visit buildyourprivatepractice.ca for free resources

Burnout in private practice doesn't always look like exhaustion—it often hides behind a full caseload, strong boundaries, and a successful-looking schedule.

In this solo episode, Liane unpacks the quiet patterns of burnout many therapists miss and shares how you can recognize the warning signs before they lead to full-on depletion. From the emotional load of being your own boss to the hidden risk of being fully booked, this conversation gets real about what it takes to run a practice that supports your life—not drains it.

Mentioned in This Episode:

• Download the Private Practice Fast Track Kit: https://buildyourprivatepractice.thrivecart.com/the-bypp-private-practice-fast-track-kit

• Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice
  
  

Key Topics Covered:

• How private practice burnout differs from agency burnout
  
  

• 3 invisible burnout patterns that might be draining you
  
  

• Why being fully booked can be a hidden red flag
  
  

• How your business model could be the root of your exhaustion
  
  

• The mindset shift that helps start your burnout recovery
  
  

Practical next steps to shift from burnout to sustainability

In this special guest episode of The Build Your Private Practice Podcast, Liane sits down with Robin Valadares to unpack one of the most common struggles for therapists: money. Whether you're feeling overwhelmed by your finances or simply want to build more stability, this conversation offers a fresh perspective on how your money mindset can either hold you back or move you forward. Robin shares practical shifts, simple strategies, and tangible next steps for Canadian therapists to create the financial foundation their practice—and life—deserves.

Listen now and discover:
✔ Why therapists struggle financially even with full caseloads
✔ The biggest mindset traps therapists fall into about money
✔ How small financial habits lead to long-term stability
✔ Three simple areas to focus on for financial clarity
✔ Why financial freedom is not selfish—it's sustainable

🔗 Helpful Links:

• Connect with Robin:

• Join Robin's Newsletter

• Download Robin's Free Recession Guide

• BYPP Programs:

• Accelerate Your Practice

• Scale Your Practice

Visit buildyourprivatepractice.ca for more free resources

• What if you could stay visible all summer—without burning out or going silent?

  In this episode of The Build Your Private Practice Podcast, Liane shares a realistic, low-effort summer marketing plan designed specifically for Canadian therapists. You'll learn how to simplify your strategy, maintain visibility, and attract new clients over the summer—all in under 2 hours a week.

  This is your no-fluff, no-overwhelm guide to staying consistent and top-of-mind, even when your energy or schedule is limited.

  Links & Resources:

  • Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice

  • Free Content Planner & Tools: buildyourprivatepractice.ca

  • Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice

  What You'll Learn in This Episode:

  • The mindset shift that simplifies summer marketing

  • A 2x/week posting rhythm that builds trust

  • How to choose one platform and make it work for you

  • A simple batching strategy to prep a month of content fast

  • Tools for scheduling in advance so you can rest

  • Tips for reusing your best evergreen content

  • How to write your September re-launch message now

Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Summer doesn't need to be your busiest season—but it can be your most strategic.

In this episode of The Build Your Private Practice Podcast, Liane shares her Summer CEO Checklist—5 smart, behind-the-scenes moves that set you up for a strong and sustainable fall.

From refreshing your messaging to reconnecting with referral partners, this episode will help you focus your time and energy where it counts—without the pressure to do more for the sake of being busy.

If you've been wondering how to use summer wisely, start here.

Links & Resources:

• Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice

• Free Resources & Tools: buildyourprivatepractice.ca

• Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice

What You'll Learn in This Episode:

• 5 foundational tasks that prepare your business for fall

• How to align your messaging with your current niche and goals

• Why now is the time to streamline your systems

• How to pre-batch fall marketing content in summer

• Key questions to evaluate your pricing and capacity

• Simple ways to re-engage referral networks

Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

What if your practice management software actually made your life easier? In this episode, Liane Wood chats with Ali Taylor, CEO of Jane App, about how they're building tools that truly support Canadian therapists—from smart automation to AI-powered charting.

They dive into how therapist feedback shapes the Jane roadmap, the role of secure messaging, and what's coming next for group practices looking to scale with simplicity. If admin is eating up your time, this conversation is your roadmap back to what matters most: client care.

Links & Resources:

• Jane App – Get 1 Month Free: Link (use code BYPP1MO)

• Private Practice Fast Track Kit: Link

• Join our FB Group: Build Your Private Practice Canada

What You'll Learn in This Episode:

• Why Jane App was built with therapists, not doctors, in mind

• How therapist feedback directly influences product updates

• Exciting AI features on the horizon for charting and workflow

• The biggest admin time-wasters (and how to reclaim your time)

• Tools that support scaling group practices with ease

Worried about the summer slump in private practice? You're not alone—but it doesn't have to derail your momentum.

In this episode of The Build Your Private Practice Podcast, Liane shares 7 strategic ways to keep client inquiries steady through the slower summer months. From refreshing your online presence to sending check-in emails and aligning your schedule with client routines, you'll walk away with actionable steps to stay booked—and avoid the financial rollercoaster.

This isn't just about surviving summer—it's about using it to build a stronger, more sustainable practice.

• Accelerate Your Practice: buildyourprivatepractice.ca/accelerate-your-practice

• BYPP Free Resources: buildyourprivatepractice.ca

• Join the BYPP Facebook Group: facebook.com/groups/buildyourprivatepractice

• Why the summer slowdown happens—and what to do about it

• How to reframe summer as a business opportunity

• Tips for refreshing your online presence and messaging

• Ways to reconnect with past clients without pressure

• How to align your hours with seasonal client needs

• A visibility strategy that keeps you top-of-mind

Why summer strategy plants seeds for fall success

Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Feeling overwhelmed, overbooked, or just plain burned out?

In this episode of The Build Your Private Practice Podcast, Liane is joined by BYPP's original founder, Christine Hakkola, to explore what it really means to reclaim your time and energy as a private practice owner.

From navigating admin overload to rethinking growth when time feels scarce, Christine shares powerful mindset shifts and practical strategies to help you build a business that supports your life—not drains it.

Whether you're just starting out or stuck in survival mode, this conversation is packed with clarity and encouragement.

What You'll Learn in This Episode:

• Why most "time problems" in private practice are actually energy problems

• How to use the Time & Energy Audit to realign your schedule

• What EGA Days are—and why every therapist needs them

• Mindset shifts that make hiring possible (even on a budget)

• Why redefining success might be the key to sustainability

Links & Resources:

• BYPP Offer Suite: buildyourprivatepractice.ca

• Private Practice Fast Track Kit: Get it here

• Join our FB Group: Build Your Private Practice Canada

Professional Development Resources

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. 

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5

EMDR 5-Day Training Courses with Roy Kiessling

Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. 

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Sponsored by Tech That Grows With You: Jane App

Jane makes it easier to manage and grow your therapy practice with client-friendly tools and therapist-approved features. Start with a one-month grace period using the code BYPP1MO at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO

Your website isn't just a digital brochure—it's a key part of your growth strategy. In this episode, I'm breaking down the four essential roles your website must play to support a scalable, sustainable private practice. If you're ready to grow beyond 1:1 work, this is your audit checklist.

Professional Development Resources

Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Your website doesn't need to be perfect—it needs to be clear, human, and focused on the people you're here to help.

In today's episode, we're digging into what actually makes therapy website copy work—not just look polished, but build trust, speak to your clients' real struggles, and help them feel safe enough to take that first step.

Software Spotlight: Jane App
Jane is the practice management platform I trust to keep my business organized and client experience seamless. 

Use the code BYPP1MO for a one-month grace period at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO 

Join us over in our Facebook Community for Canadian Therapist – https://www.facebook.com/groups/buildyourprivatepractice 

Therapist Education Partners

• Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

• PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Most therapists don't think about insurance until they have to—but by then, it might be too late. In this episode, I sit down with insurance advisor Aviva Abraham to unpack how Canadian therapists can protect their income, practice, and future with the right insurance at the right stage of business. Whether you're just starting out or scaling to something bigger, this conversation will give you the clarity (and confidence) to take smart steps now.

Special Gift from Aviva Abraham

Want a clear, stage-by-stage guide to the insurance coverage your practice needs?
Email aviva@cpfg.com to get your free copy of:
The Healthcare Professional's Insurance Roadmap
Protect yourself and your business at every stage of growth.

Links & Resources

Build Your Private Practice Homepage: buildyourprivatepractice.ca
Our Signature Program: Scale Your Practice
Facebook Community for Canadian Therapists: Join Here

What We Cover in This Episode:

• The surprising risks most therapists overlook when it comes to income

• The difference between disability and critical illness insurance

• What kind of insurance you need based on your business stage

• Why insurance isn't "just a cost"—and how it can be a smart business move

• How to avoid common insurance pitfalls that cost therapists big time

Your private practice is evolving—and your website should grow with you. If your current site only reflects where you started (or is still "under construction"), this video is for you.

In today's episode, we're talking about how to build a website that reflects the next version of your practice—not just where you are now, but where you're headed.

Practice Management Made Easy with Jane
Jane App supports modern therapists with intuitive tools for scheduling, billing, charting, and more. 

Start your account with a one-month grace period using the code BYPP1MO at https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO 

Join us over in our Facebook Community for Canadian Therapist – https://www.facebook.com/groups/buildyourprivatepractice 

Clinical Training Resources We Recommend

• Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

• PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/ 

Too many therapists treat their website like a digital business card—and miss out on clients because of it.

Your website should be doing the heavy lifting. It should attract, connect, and guide the right people toward working with you.

In the latest episode of The Build Your Private Practice Podcast, I'm sharing how to stop seeing your site as a "brochure" and start treating it like the business asset it truly is.

If your site is just sitting there, this one's for you! 

Professional Development Resources

Leading Edge Seminars: 

EMDR 5-Day Training Courses with Roy Kiessling

https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=e38de74562d1 

How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney

https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=e38de74562d1#1705678617276-be0466c2-3bc5 

Relationship Skills Bootcamp - Summer 2025

https://leadingedgeseminars.org/event/relationship-skills-bootcamp-summer-2025/?c=e38de74562d1 

PESI Canada: 

FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ 

FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications

https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 

PESI Canada x $49 Sale

https://my.pesi.partners/65FX177/29ZZ21X/

Are you waiting for word-of-mouth to magically grow your caseload? You're not alone—but that strategy might be holding you back more than you realize.

In today's episode, we're digging into one of the biggest myths in private practice: that referrals alone are enough to build a sustainable, full caseload. 

Spoiler alert: they're not.
You'll learn:
✔ Why relying solely on word-of-mouth keeps your growth unpredictable
✔ How to take back control of your marketing (without feeling salesy)
✔ Simple steps to build momentum and stability in your practice

This is about moving from passive waiting to proactive building—so your private practice doesn't rely on luck or hope.

📅 Originally aired live in the Build Your Private Practice Facebook group https://www.facebook.com/groups/buildyourprivatepractice

Feeling like the therapy space is already too crowded? Let's talk about it—because that belief might be keeping you from building the private practice you're dreaming of.

In this episode, we're diving into:
→ The real reason this fear shows up
→ Why it's not the truth
→ And how to reframe it so you can move forward with clarity, confidence, and purpose.

Whether you're just starting out or scaling your practice, this mindset shift is foundational. There is room for you—and the clients who need you are already out there.

✨ You deserve to grow a practice that reflects your strengths, your story, and your mission. Let's talk about what's really possible.

🚨 New Podcast Alert! 🚨

The Build Your Private Practice Podcast is here! 🎉

Hosted by Liane Wood, this show is your go-to for growing a thriving, burnout-free therapy practice in Canada 🇨🇦

✨ Get real talk, business tips, & actionable strategies to attract clients, streamline systems & scale with confidence.

🎧 Listen & subscribe now to start building the practice you've been dreaming of!

🔗 buildyourprivatepractice.ca 

What if one policy shift could remove unnecessary barriers, improve client access, and support therapists across the country?

In this episode of The Build Your Private Practice Podcast, we explore the One Canadian Economy Act, a federal proposal aimed at improving labour mobility for therapists and other licensed professionals.

You will hear how Canada's fragmented regulation system limits access to care, and why aligning with national momentum could be a turning point for both therapists and the clients who rely on them.

If you have felt boxed in by provincial licensing rules or frustrated by professional politics standing in the way of client care, this conversation is essential listening.

Links and Resources:

• Visit BuildYourPrivatePractice.ca for therapist tools and training

• Explore Our Programs:

• Launch Your Practice

• Accelerate Your Practice

• Scale Your Practice

• Free Resources: https://www.buildyourprivatepractice.ca/resources

• Join the Therapist Facebook Community: Click Here
  

What You Will Learn in This Episode:

• Why inconsistent regulations harm both therapists and clients

• How the One Canadian Economy Act could increase access and reduce wait times

• Real-world examples of how licensing mismatches limit care

• Why collaboration matters more than competition in professional advocacy

• How to use your voice to support meaningful change

Therapists don't always think of themselves as media-worthy, but what if that's exactly what your practice needs to grow?

In this episode, physical therapist, podcast host, and business coach Karen Litzy joins Liane to talk about the power of earned media for therapists. Karen shares how showing up in public-facing media (from podcasts to press) can increase your impact and visibility without relying on paid ads or referral fatigue.

They also explore the systems that support sustainable growth and how you can expand your reach without burning out.

Karen Litzy is a physical therapist and entrepreneur who helps healthcare professionals grow businesses they love. She is the host of the Healthy, Wealthy & Smart Podcast and a sought-after speaker and consultant in the healthcare space.

If you've been wondering how to reach more people without spinning your wheels, this episode is a must-listen.

Links & Resources:
→ Connect with Karen Litzy: karenlitzy.com
→ Listen to her podcast: Healthy, Wealthy & Smart
→ BYPP resources for Canadian therapists: buildyourprivatepractice.ca
→ Want tools to grow faster? Grab the BYPP Fast Track Kit

In This Episode, You'll Learn:

• What "earned media" is and why it's underused by therapists

• Why visibility matters in private practice—and how to build it

• How Karen built systems to scale her business sustainably

• The most important mindset shift for becoming a public-facing expert

• Simple steps to pitch yourself and get featured
  

For most therapists, the default way to increase income is simple: book more sessions. But what happens when your calendar is already full, or you're on the edge of burnout?

In this episode of The Build Your Private Practice Podcast, I'm challenging the belief that the only path to more income is more clients.

You'll learn why this model keeps therapists stuck, what other income options actually look like, and the mindset shift that changes everything.

If you're ready to break free from the time-for-money trap, this conversation will help you imagine and start building a practice that works differently.

Helpful Links: Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice

Visit our homepage: https://buildyourprivatepractice.ca

Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice

We've partnered with our friends at Jane to offer something special for the BYPP community. Use the code BYPP2MO when you sign up and your first 2 months with Jane are on us. https://meet.jane.app/liane-wood/?utm_campaign=meet_jane_bundle&utm_medium=partnerstack&utm_source=ambassador&utm_term=all&ps_partner_key=MWEyMWEwNzNjNzMw&ps_xid=Zx9teVcMALNDgm&gsxid=Zx9teVcMALNDgm&gspk=MWEyMWEwNzNjNzMw 

What We Cover in This Episode:

• The trap of "more clients = more income"
• Why burnout isn't your fault, it's the business model
• How other Canadian therapists are scaling without adding more sessions
• Practical alternatives to expand income and impact
• The mindset shift from therapist to business owner
  
  

Many therapists are working in isolation—and it's their clients who pay the price.

In this episode of The Build Your Private Practice Podcast, Liane sits down with psychiatrist and founder of Psychotherapy Matters, Dr. Allan Steingart, to talk about what happens when we bring collaboration back into client care.

With decades of experience in both hospital and private settings, Dr. Steingart is on a mission to make integrated mental health care accessible to more Canadians. Through Psychotherapy Matters, he's helping therapists partner directly with psychiatrists and other professionals to improve outcomes, reduce wait times, and feel more supported—without jumping through endless hoops.

If you've ever wished for more integration, more connection, and more support in how you serve your clients, this episode offers a practical and hopeful new model.

Links & Resources:
→ Learn more about Psychotherapy Matters: psychotherapymatters.com
→ Explore our programs and support for Canadian therapists: buildyourprivatepractice.ca
→ Join our Facebook community: Click here to join
→ Want quick wins to grow your practice? Get the BYPP Fast Track Kit

In This Episode, You'll Learn:

• Why collaborative care matters more than ever in private practice

• How Psychotherapy Matters is changing the landscape of Canadian mental health

• The practical ways therapists can start working with psychiatrists today

• What therapists need to know about team-based care in a solo setting

• How collaboration improves outcomes for both clients and clinicians
  
  

So many therapists dream about running a group, launching a course, or hosting a workshop, but then stop themselves with one nagging question: "Am I ready?"

In this episode of The Build Your Private Practice Podcast, I'm unpacking the "readiness myth" that keeps therapists stuck in 1:1 work longer than they need to be. You'll learn what being "ready" actually looks like, why you don't need a huge audience or perfect systems to get started, and how to pilot your ideas without the pressure to make it flawless from day one.

If you've been waiting for the perfect time to expand your income and impact, this conversation will show you why that time might be now.

Helpful Links:
-  Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice

• Visit our homepage: https://buildyourprivatepractice.ca

•  Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice

What We Cover in This Episode:

• Why waiting for the "perfect moment" keeps you stuck

• What being "ready" to expand your offers really looks like

• How to start small by piloting instead of perfecting

• The deeper reason therapists need scalable offers for sustainability

• Why groups, workshops, and courses might be closer than you think

When Roxanne Francis started her private practice, she didn't just want to build something successful, she wanted to build something that supported others too.

In this inspiring episode, Roxanne joins Liane to talk about the power of community in private practice. From mentorship to representation, she shares how supporting other therapists has been just as meaningful as growing her own thriving business.

Roxanne Francis is a registered social worker, psychotherapist, and consultant who specializes in mental health, workplace wellness, and equity-based leadership. She is also the founder of Francis Psychotherapy & Consulting, where she leads a growing team dedicated to empowering clients and clinicians alike.

If you've ever felt like you're building your practice in a vacuum, this episode is a powerful reminder that you don't have to go it alone and that everyone rises higher when we rise together.

🔗 Links & Resources:
→ Connect with Roxanne Francis: francispsychotherapy.com
→ Explore BYPP programs for Canadian therapists: buildyourprivatepractice.ca
→ Join the BYPP Facebook community: Click here to join
→ Want quick wins to grow your practice? Grab the BYPP Fast Track Kit

💡 In This Episode, You'll Learn:

• How Roxanne built a thriving practice rooted in purpose and values

• Why representation and mentorship matter deeply in mental health care

• What it looks like to create real community as a therapist

• How lifting others up can fuel your own growth
  

Digital marketing does not have to feel overwhelming, salesy, or unethical, even for therapists.

In this episode of the Build Your Private Practice Podcast, Liane Wood is joined by Adam Jesperson, co-founder of Fractal Marketing, to break down what is actually working in digital marketing for Canadian therapists right now, and what to stop wasting your time and money on.

They talk about:

• Why marketing feels so uncomfortable for many therapists and how to reframe it

• What has changed in digital marketing over the last few years

• The role of Google Ads, SEO, and GEO (Generative Engine Optimization) in 2026

• How therapists can ethically use marketing to reach people who are actively seeking help

• Simple, low-cost ways to improve your online presence

This conversation is especially helpful if:

• Marketing makes your stomach drop

• Your website is not converting into inquiries

• You feel torn between helping and selling

• You want sustainable visibility without burning out

Listen now to learn how to approach digital marketing in a way that feels ethical, effective, and aligned with your values as a therapist.

Connect with Adam:

• Website: https://www.fractalmarketing.ca/

• LinkedIn: Adam Jesperson https://www.linkedin.com/in/adam-growyourpractice/

Resources:

→ Learn more about https://www.buildyourprivatepractice.ca/accelerate-your-practice

→ Learn more about https://www.buildyourprivatepractice.ca/scale-your-practice

→ Visit the Build Your Private Practice Homepage https://www.buildyourprivatepractice.ca/

If your income in private practice feels like a rollercoaster—one month strong, the next unpredictable—you're not alone. Many therapists were never taught how to plan their income… just how to work more when things feel tight.

In this episode, Liane walks you through a simpler, more sustainable way to approach income as a therapist in private practice. This isn't about working harder or raising your rates just because someone on Instagram told you to. It's about building a financial foundation that actually supports your real life.

What You'll Learn:

• Why income unpredictability is often built into your current model

• How to reverse-engineer your monthly income goal

• What most therapists forget to factor into their rates

• How capacity, pricing, and boundaries work together to create sustainability

• A mindset shift to help you feel more in control of your numbers
  
  

Links + Resources:
→ Learn more about Accelerate Your Practice
→ Learn more about Scale Your Practice
→ Visit the Build Your Private Practice Homepage

If the end of the year feels more chaotic than calm, this episode is for you.

Inside, I'm walking you through four practical steps to help you wrap up your private practice before the holidays hit—so you can breathe easier, feel more in control, and start 2026 with a clean slate.

Whether you're behind on admin, dreading your finances, or just feeling scattered, this is your simple, no-fluff guide to ending the year with more ease and clarity.

In This Episode, You'll Learn:

• The client communication updates to send before the holidays

• How to get your EHR system ready for a smoother 2026

• What to review in your finances (and how to simplify it)

• The forms and policies that might need a refresh before January

• How to plan for rest and revenue in the new year
  
  

Helpful Links + Resources

• Free tools and support: www.buildyourprivatepractice.ca

Subscribe & Review

If this episode helped you feel a little less overwhelmed, I'd love for you to subscribe and leave a quick review as it helps other therapists find the show.

If you've been waiting for referrals to fill your caseload, this episode is your permission slip to stop relying on chance.

Referrals can be a helpful part of your marketing, but they aren't a growth strategy. They're unpredictable, passive, and completely out of your control. And when your practice depends on them, growth slows down and income stays inconsistent.

In this episode, Liane unpacks three key reasons referrals might be holding you back and walks you through how to shift into a more intentional, sustainable visibility strategy. One that brings the right clients to you—without needing to be on every platform or shout into the void.

What You'll Learn:

• Why referrals become less reliable as your practice grows

• What makes you invisible to the clients you'd love to work with

• The difference between being visible and being findable

• How to simplify your marketing so it actually works

• The mindset shift that helps marketing feel more aligned and less overwhelming
  
  

Links + Resources:
→ Learn more about Accelerate Your Practice
→ Learn more about Scale Your Practice
→ Visit the Build Your Private Practice Homepage

Most therapists don't set out to become entrepreneurs—but running a private practice means you're building a business whether you planned to or not. In this episode, I sit down with business strategist Ryan Duncan to talk about what it really takes to build a sustainable practice without burning yourself out.

We unpack the behind-the-scenes realities therapists face as accidental business owners, why hustle-driven growth eventually breaks down, and how slowing down to build the right foundations can actually move you forward faster. If you've ever felt behind, overwhelmed, or unsure whether your practice is truly supporting your life, this conversation will help you reframe growth and make more intentional decisions for your next stage.

Build Your Private Practice Homepage:
https://www.buildyourprivatepractice.ca/

Our Signature Program: Scale Your Practice 
https://www.buildyourprivatepractice.ca/scale-your-practice

Facebook Community for Canadian Therapists: https://www.facebook.com/groups/buildyourprivatepractice

• Why so many therapists become "accidental entrepreneurs"

• The hidden cost of hustle-driven, burnout-based growth

• How missing foundations create overwhelm and instability

• Why feeling "behind" is usually a structure problem—not a personal failure

• The role clarity plays in sustainable business growth

• What to focus on now based on your stage of practice

• Why relying solely on referrals keeps your practice unpredictable
• The difference between passive waiting and proactive visibility
• Why hope isn't a business strategy, even though it works beautifully in therapy
• BYPP's four-phase visibility framework:
• Root & Reflect: Clarifying your niche, strengths, and message
• Be Seen With Clarity: Aligning your website, directories, and online presence
• Tell the Story: Letting people know who you are and how you help
• Build Real Relationships: Creating sustainable, values-based referral connections
• How to market your practice in a way that feels human, ethical, and aligned
• Why consistency matters more than being everywhere
• How perfectionism keeps therapists invisible and what to do instead

• Why private practice can feel isolating—and how community changes that
• What a healthy, values-aligned professional community actually looks like
• How learning from others' experiences can save you time, money, and energy
• Why community support matters strategically, not just emotionally
• Common mistakes therapists make when trying to grow their practice alone
• How shared knowledge helps you avoid unnecessary trial and error
• What to do if you've had negative experiences in other communities
• Why "you don't have to figure this out alone" isn't just a phrase—it's a strategy
• How community can reduce burnout while supporting sustainable growth
• Why there is space for you in private practice, even in a crowded field

Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

• Why a full caseload doesn't automatically equal financial stability
• How to calculate your real monthly income needs (and what that number tells you)
• Common money leaks in private practice—like unpaid admin, cancellations, and sliding scale overload
• How to set compassionate, professional boundaries around fees and policies
• Why client retention plays a bigger role in your income than you might think
• How a weekly "CEO hour" can help you make clearer, calmer financial decisions
• What 2026 income planning really looks like for therapists who want sustainability—not burnout

Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

• What the data actually says about mental health access and private practice in Canada
• Why oversaturation is not the real problem and what is
• How client discovery has changed with Google, AI, and modern search behavior
• Why relying only on referrals is becoming less reliable and more stressful
• How independent therapists can stand out through clarity and positioning, not hustle

Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.

• Why more people searching for therapy does not automatically mean more inquiries
• How Google and AI summaries are changing how clients discover therapists
• The most common reasons therapists' websites do not convert, even when traffic exists
• Why client language matters more than clinical or professional terminology
• The three types of content that most support therapist visibility
• Simple, foundational SEO shifts that actually make a difference
• Three concrete actions you can take this week to improve how you show up online

Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth.

If you have ever felt a tightening feeling when you see another therapist's practice growing, you are not alone.
In a profession built on care and compassion, feelings like comparison, jealousy, or scarcity can feel uncomfortable to admit.

But they are far more common than we talk about.

In this solo episode of The Build Your Private Practice Podcast, Liane explores the subtle ways scarcity and comparison can show up in private practice. Not as obvious competition, but as quiet internal questions like "How are they doing that?" or "Why does it seem easier for them?"

Drawing from her own early experiences in private practice, she shares how moments of jealousy became a turning point in her professional growth. What initially felt like comparison eventually became curiosity, and curiosity led to learning the business skills that helped her practice grow.

This conversation is not about pretending comparison never happens. It is about understanding what those feelings can reveal.

When interpreted through a lens of scarcity, they can keep us stuck. When approached with curiosity, they can become powerful information about the skills, systems, and clarity we may still be developing.

Liane also explores how scarcity can quietly shape professional culture. Sometimes showing up as criticism of other therapists' growth, visibility, or business models.

But the reality is that different models serve different needs, and the demand for therapy far exceeds what any one therapist or practice can provide.

Growth in this profession does not shrink opportunity. It expands access.

Why feelings of jealousy or comparison can show up in private practice
The difference between scarcity thinking and skill development
How jealousy can reveal gaps in clarity, systems, or confidence
Why studying what works is more helpful than criticizing success
How curiosity can replace comparison and accelerate growth
Why different private practice models serve different client populations
How scarcity thinking can quietly influence professional culture
Why clarity, visibility, and systems are learnable business skills

If this conversation resonated and you are ready to build a private practice that feels sustainable and aligned, Accelerate Your Practice was designed to help you do exactly that.

This program supports Canadian therapists who want to fill their schedule with ideal clients while building marketing systems that feel ethical and manageable.

Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice

If you have ever felt uneasy about tracking numbers in your private practice such as inquiries, retention, or session frequency, you are not alone.

For many therapists, the idea of looking at metrics can feel uncomfortable or even a little unethical. Therapy is about people and relationships, not spreadsheets.

In this solo episode of The Build Your Private Practice Podcast, Liane explores a tension many therapists quietly experience. The belief that business tools and ethical care might be at odds.

Drawing from her own transition from the insurance industry into psychotherapy, she shares how metrics once felt transactional and why that perspective eventually changed.

This conversation is not about turning therapy into a numbers game. It is about understanding how data can reveal patterns that help improve care, strengthen client outcomes, and support sustainable practices.

Liane also reflects on something that shows up often in professional spaces. How quickly unfamiliar ideas can be labeled as unethical.

Sometimes what feels wrong is simply something new.

• Why metrics can feel uncomfortable for many therapists
• The difference between unethical behaviour and professional discomfort
• How tracking patterns like retention, inquiries, and cancellations can improve care
• Why avoiding business data can limit growth and learning
• How unfamiliar ideas often get labeled as unethical in professional spaces
• Why curiosity and critical thinking strengthen professional integrity
• How sustainable therapists are often able to provide better care

Ready to Grow Your Practice with More Clarity?

If this conversation resonated and you are ready to build a private practice that feels sustainable and aligned, Accelerate Your Practice was designed to help you do exactly that.

This program supports Canadian therapists who want to fill their schedule with ideal clients while building marketing systems that feel ethical and manageable.

Learn more here:
https://www.buildyourprivatepractice.ca/accelerate-your-practice

Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools designed to help you build a private practice that supports your life, not just your clients.

Beyond 1 to 1 Therapy: New Ways to Serve in a Changing Market

If you've been feeling burned out by a full caseload, frustrated by income that still feels unpredictable, or quietly wondering how you're supposed to grow without working more hours, this episode is for you.

In this solo episode of The Build Your Private Practice Podcast, Liane explores what it really looks like to expand beyond the traditional one-to-one therapy model in a way that is ethical, sustainable, and aligned with your values.

Right now, only 11% of Canadians accessed mental health services in the past year, and another 4% said they wanted to but did not. That means 85% of people are not getting support in its current form. The need is there, but the model is not working for everyone.

In this episode, Liane walks through why diversifying your services is not about abandoning therapy. It is about increasing access, reducing burnout, and building financial stability in a changing market. She shares practical examples of how Canadian therapists are already expanding their impact without compromising ethics or clinical integrity.

This conversation is about reimagining what your practice can look like and giving yourself permission to build something that supports your life, not just your clients.

In This Episode, You'll Learn:

• Why the traditional one-to-one model creates a ceiling on time, energy, and income
• What the data says about access to mental health care in Canada
• Five service models therapists are using to expand ethically and sustainably
• How to think about scope, positioning, and regulatory considerations
• Three mindset shifts that make scaling feel doable and not overwhelming
• Real-world examples of Canadian therapists diversifying their income and impact

Ready to Scale Sustainably?

If this episode sparked something in you, if you have been thinking, "Maybe I could do more than just one-to-one therapy," I want to invite you to explore Scale Your Practice.

This is our advanced program for Canadian therapists who are ready to expand their impact and income without burning out. Inside, you will learn how to design aligned, scalable offers, clarify your niche and messaging, and build systems that allow you to serve more people without adding more hours to your week.

You do not have to choose between ethics and income. You can build a practice that includes therapy, education, community, and leadership if that is what you want.

👉 Learn more here:
https://www.buildyourprivatepractice.ca/scale-your-practice

• Why BetterHelp isn't your real competition
• What corporate therapy platforms cannot replicate
• Why client confusion is the biggest threat to private practice growth
• Why messaging matters more than marketing tactics
• Simple ways to clarify your niche and connect with the right clients

• Clarify your niche without boxing yourself in
• Write copy that sounds human and connects
• Attract clients who feel aligned with your work