The Brand Made Podcast – Details, episodes & analysis

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Today, we are going to embark on a journey. One that every small brand must understand intimately the customer's buying journey, whether you're a mature one women led business, or you're just starting out. This episode is packed with insights to help you navigate. The winding road from awareness to advocacy for. So that you can turn your ideal people into buyers every time!  

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So today I'd like to remind myself and everyone listening. That we will make some wrong decisions and moves within our small business today or tomorrow and that is perfectly okay! Because usually we will always be able to fix them.  

One wrong decision today really won't determine the future of your success. So whether you're trying to pick which website platform to use, or maybe you have just realised that you are using the wrong one.  At least it got you started and maybe even helped you find your first customer or client. 

Essentially the point I'm trying to make today is that don't let decision fatigue get the better of you like it did with me. Let's always just take the pressure off to making the right decision. Get more comfortable in the knowledge that we may take a few wrong turns.

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Today I take just under 15 mins to discuss three thing that i've decided was no longer working for me in my business. We usually start our one-woman led businesses due to a specific passionate, this means we tend to skim over a few details. And don't think past the services and the products you want to sell. In this episode I share how to gain clarity around how you want to run your business.  

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Hey! Welcome to The BrandMade Podcast made with solopreneurs in mind, here's a cheeky trailer of what to expect! So get your ear buds ready and get comfy this new podcast launches on the 1st of September. I’ll be sharing unmissable brand knowledge, providing headache saving advice, plus design tips to make your brand look and feel swoon-worthy. Tune in every Wednesday and learn how to build, grow and improve your brand. Actionable steps – Time-saving tips – are guaranteed. Helping small business owners make a big impact with their small brand. See you soon self-made listeners, Olivia x


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DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting The BrandMade Podcast so I can continue to provide you with free content each week!

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In todays episode I share three of my most beneficial tips when it comes to moulding your brand look. Developing a brand aesthetic can be a tricky thing to get your head around. Even I can get confused in the mist of develop a client brand but with these three tips  under my designer hat I like to think I always reach the best outcome for client and brand. So whether you're new to brand design or currently DIY your own here's some much needed help to keep you on track to design the perfect brand look for you and your people. 

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We all know that building an intentional brand identity can help ones businesses to stand-out and get noticed. You’ve got the skills and experience to offer these wonderful services and or product to your people, and deserve to actually get noticed for it all. But, since working with one-women led businesses there’s more to branding than just wanting to stand out. 

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Today I discuss why small design tweaks and aren't usually the best way to invest your money into your brand. I explain a resent personal experience with a client and how you can better serve a client that wan to design changes better with be open and honest to what they need to ease their daily branding struggles. Sometimes a quick fix isn't best decisions for small businesses. 

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Today I guide you through a general overview of tell tell signs that your brand could be looking rather amateurish! From logo design to website imagery and font use. This one is especially helpful if you are in the process of DIYing your brand & website. Or you just want to update and re-fresh your brand designs to look that bit more professional looking online. Why you may be asking?  Great question, well designed brands & websites  can help you  increase trust online with a few little tweaks you can make your overall online presences look so much more professional if you avoid a few of these common pitfalls. 

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Today I just want to discuss a few things that I think are really beneficial and some things that I wish I'd thought about before starting or building anything. Even if you have built your brand strategy, I believe today's discussions will still be really beneficial to you. First topic is personal clarity, second is nailing down your offer, the  third section is about why identifying goals and what successes means to you. 

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Have you ever felt like a fraud whilst working alone at your ikea desk? If you’ve felt like this, you're not alone. We can all agree that it’s a pretty awful feeling to experience. Self-doubt quickly lead me to open this door that accepting negative thoughts, and built limitation and restrictions around my abilities. Maybe you have too? So how can we begin to overcome self-doubt? Plus an insight into my own personal mistakes with trying to take action, that could save you a lot of wasted time!