The Brand ED Podcast – Details, episodes & analysis

Are you ready to kickstart your weekend with some branding and business insight? In this episode of "The Brand ED Bullet," I’ve got you covered with four quick wins tailored for solopreneur consultants, coaches, and fractional advisors. 

Discover productivity apps or lesser-known features from your favorite software, reflect on pivotal business questions, consider the impact of success, and explore life beyond business. Plus, get your favorite links at your fingertips with our "4 Wins" email. Don't miss out!

🎙️ Ready to supercharge your weekend? 🚀

🔍 What You’ll Discover:

- Try This: Learn how to save time by using text shortcuts for your brand colors.

- Client Question: Discover how to clarify your messaging with the Headstart Sprint.

- Thought-Provoking Idea: Ponder on the questions you're asking about the future of your business.
- Celebrating Family: Try this practice when someone close is far away on their birthday.

Resources from This Episode:

• TextExpander App »
• Headstart Sprint (Accelerate Your Growth) »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->

LET’S CONNECT
Connect with me on LinkedIn to stay inspired and informed about all things brand and business. Find me here: linkedin.com/in/robbyfowler

Web: https://robbyf.com
Email: robby@robbyf.com

• (00:00) - The Brand ED Bullet, Issue 12
• (00:06) - Win #1: Something to Try
• (01:11) - Win #2: Something a client recently asked
• (02:25) - Win #3: Something to think about
• (02:54) - Win #4: Something personal...
• (03:41) - Closing

In Issue 42 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches.

What You’ll Discover:

1. Something to Try: A Go-To Guide for Email List Growth
   Struggling to grow their email list? Check out this comprehensive resource that transformed my approach to email newsletters. From inception to monetization, your newsletter journey is about to change!
2. Client Question: What Goes Where—A Business & Personal Brand Website Dilemma
   How do you juggle a dual-brand dilemma? What goes on your business website versus what goes on your personal brand website? Discover a strategy to know what goes where and why. Redefine how you approach your dual or multi-faceted business presence online.
3. Something to Consider: What’s the Difference Between Marketing & Branding?
   Hear a profound perspective on the relationship between branding and marketing. This thought-provoking take might just be the catalyst you need to realign your brand's voice and marketing strategy. 
4. Something Personal: Our Dog Died…Now What?
   Facing the heartbreak of losing a pet is a journey many of us know too well. I'll share a personal story of loss, and the advice that illuminated our path to getting a new furry friend into our lives again.

Dive into this episode for these valuable insights tailored to enrich the solopreneur's journey. Your strategy for growth and personal fulfillment starts here.

Resources from This Episode:

• LetterStack »
  • 17 Non-Negotiable Things Your Email Newsletter Needs Right Now
  • How I grew my newsletter to 130k subs in 20 months
  • How to Build a Six-Figure Newsletter Without Anyone Knowing
• Radical Empathy Brand Framework »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
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• (00:00) - The Brand ED Bullet, Issue 12
• (00:07) - Win #1: Something to Try
• (01:17) - Win #2: Something a client recently asked
• (02:29) - Win #3: Something to think about
• (03:09) - Win #4: Something personal...
• (04:03) - Closing

4 Freaky Fast Friday Wins in 5 mins or less!
Discover: 1.) Something to check out or try…2.)Something a client recently asked…3.) Something to think about…4.) Something personal.
Take a listen. Then share it with someone you love 😀.

Curious how to attract your ideal clients and turn them into fans? In this episode of "The Brand ED Bullet," you'll discover four quick strategies to spark your thinking:

WIN #1: TRY - Enjoy an unexpected nostalgia technique to take your mind off work for a moment. 

WIN #2: ASK - Hear how a client turned a ho-hum story into a compelling one for use in her presentation.

WIN #3: THINK - The difference between marketing and branding will be explained. Which are you best at and why? Check the show notes for a resource.

WIN #4: PERSONAL - An unusual pricing approach will be introduced. How do you balance new vs. loyal customers' needs without "getting the shaft?"

RESOURCES FROM THIS EPISODE

• My90sTv »
• The Marketing vs Branding Comparison Chart »
  Get your FREE copy of the Marketing vs Branding chart from this episode. Print it out and keep it handy so can build better marketing and a stronger brand.

FREE TRAINING

• Get signed up for FREE Training coming soon »

SAVE TIME! GET THE “4 WINS” IN YOUR INBOX
Stop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!
Sign Up Now »

SHARE, RATE & REVIEW
If you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!
Rate & Review »

--->
LET’S CONNECT
Web: https://robbyf.com
Email: robby@robbyf.com
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201
Twitter: http://twitter.com/rfowler
-->

• (00:00) - The Brand ED Bullet, Issue 12
• (00:07) - Win #1: Something to Try
• (01:16) - Win #2: Something a client recently asked
• (03:27) - Win #4: Something personal...
• (04:44) - Closing

The marketing skill covered in today’s episode is PROVEN. In fact, this skill is old as time Itself…actually, older! So there's LOTS of data.

This skill is the antidote to pushy, salesy, manipulative marketing. This skill can move you beyond business transactions to a relational exchange.

By the end of this episode, you'll be able to answers these 2 questions:

1. What is the MOST powerful skill to learn as a personal brand when it comes to marketing (and messaging, building your brand)?
2. And why is THIS SKILL so POWERFUL?

It’s part 6 of the 7-part Radical Empathy Brand Framework!

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and  up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Clean My Mac Recommended Resource »

If you’re the proud owner of a Mac, MacBook, MacBook Pro, or iMac, this is a gem. It quickly and safely finds and removes junk off your hard drive to free up precious hard drive space. It’s saved me and many of my friends from HD tragedy!

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

We continue looking at the power of your brand for building your business, including your bottom line!

By the end of this episode, you'll be able to answers these 2 questions:

1. How valuable is your brand for your bottom line?
2. What are the 6 parts of every successful brand?

It’s part 2 of our initial look at branding, and branding is part 5 of the 7-part Radical Empathy Brand Framework!

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and  up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

The Marketing vs Branding Comparison Chart »

Get your FREE copy of the Marketing vs Branding chart from Branding, part 1 episode. Print it out and keep it handy so can build better marketing and a stronger brand.

The Brand Flip by Marty Neumeier »

Fantastic book on Branding by one of the greats on brand building, Marty Neumeier. The book is concise, and packed with value.

Clean My Mac Recommended Resource »

If you’re the proud owner of a Mac, MacBook, MacBook Pro, or iMac, this is a gem. It quickly and safely finds and removes junk off your hard drive to free up precious hard drive space. It’s saved me and many of my friends from HD tragedy!

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

What power lies in your brand? Learn how to hit the bullseye in this episode on understanding your brand…

By the end of today’s episode, you'll have answers to these 3 questions:

1. How to easily define what branding is?
2. Why the common excuses for ignoring branding don’t have to hold you back anymore?
3. How branding and marketing are different and why you need to know the difference?

Branding…It’s part 5 of the 7-part Radical Empathy Brand Framework!

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and  up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

The Marketing vs Branding Comparison Chart »

Get your FREE copy of the Marketing vs Branding chart from this episode. Print it out and keep it handy so can build better marketing and a stronger brand.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Ever feel like you need a guru to save you from the myriad of marketing and branding gurus?

Like a guru who could tell you which gurus to listen to, which ones to ignore, and when to listen them.

By the end of today’s episode, you'll have answers to these 3 questions:

1. Why short-term marking solutions can sabotage your results?
2. How to avoid getting huge biceps and scrawny legs in your branding and marketing?
3. Why there is a better way than running yourself ragged on the guru hamster wheel?

So sit back. Relax. Take a deep breath and enjoy a reprieve from all the gurus.

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and  up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

The Fuller Projection Map »

The “Dymaxion Map”—or Fuller Projection Map—is the only flat map of the entire surface of the Earth which reveals the planet as one island in one ocean, without any visually obvious distortion of the relative shapes and sizes of the land areas, and without splitting any continents. It was developed by R. Buckminster Fuller.

Animated GIF of Fuller Projection Map (unfolding globe) »

Watch the globe unfold into the Fuller Projection Map in this simple GIF animation. Very cool!

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

As we explored in part 1 of your Core Brand Message…

Most brands and businesses struggle to define their core message.

Why?

Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through?

In part 2 of the episode on defining your Core Brand Message, you'll have answers to the final 2 questions:

1. What are the ingredients of your core message?
2. Why does having a core message benefit you?

It’s part 4 of the Radical Empathy Brand Framework©…or R.E.Brand © for short.

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and  up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Rom Coms episode, from This American Life Podcast »

Check out the podcast mentioned at the beginning of this podcast. It’s a metaphor for your core message…and a great piece from This American Life.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Since brands and businesses are run by people…

And most people like to avoid challenges…

Most brands and businesses struggle to define their core message.

Why?

Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through?

Find out in today’s episode. It’s part 1 of 2 episodes on defining your Core Marketing Message.

By the end of part 1, you'll have answers to these 3 questions:

1. What is ‘your Core Message’? What does that even mean?
2. What are some differences between your Core Message and other things like a Brand Statement, Positioning Statement, Elevator Pitch?
3. Where are the the challenges and minefields when defining your Core Message?

It’s part 4 of the Radical Empathy Brand Framework©…or R.E.Brand © for short.

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and  up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Rom Coms episode, from This American Life Podcast »

Check out the podcast mentioned at the beginning of this podcast. It’s a metaphor for your core message…and a great piece from This American Life.

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

-->

I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.

Who doesn’t like a good fight? In today’s episode, you’ll get a mini-showdown between marketing and branding.

It's an area that’s confusing for so many personal brands and businesses. And where there’s confusion, there’s little chance you can grow your business and excel.

By the end of this episode, you'll have answers to these 3 questions:

1. What is marketing, its strengths and weaknesses for your personal brand?
2. What are the two basic types of marketing you need to know?
3. What's the relationship between marketing and branding—and does it really matter if you know the difference?

It’s part 3 of the Radical Empathy Brand Framework©…or R.E.Brand © for short.

--->

RESOURCES FROM THIS EPISODE

Top 20 Website Resources for 2020 »

These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and  up your website game.

Get your copy of The Radical Empathy Brand Framework »

Download your FREE copy of my Radical Empathy Brand 7-part framework.

Organize Your Digital Life for Creatives »

The Clear Plan for Creatives to Easily Organize Your Digital Worklife. Bring order to the chaos of your Mac Hard Drive, Files, & Projects once for all!

Recommended Resources »

Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.

--->

LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.