The Bottleneck Podcast

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https://www.butterflyeffect.xyz/
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https://www.thisthat.com/
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https://fireflies.ai/
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https://www.linkedin.com/in/ellietory/
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https://uk.linkedin.com/in/himax
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https://www.linkedin.com/in/farisaranki/Website:
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Rory Sutherland, Elfried Samba and Jess Butcher MBE on the age of distraction

Season 1 · Episode 5

Monday, November 3, 2025 • Duration 01:44:24

This episode of The Bottleneck Podcast explores how our digital world has turned attention into the ultimate commodity. Jess Butcher MBE, founder of Scroll Aware, joins Rory Sutherland and Elfried Samba to discuss the hidden costs of constant connection and what it’s doing to our ability to think and focus.

Together they trace her journey from early tech pioneer to advocate for balance, reflecting on how business models built on distraction have reshaped society, and why making analogue cool again might be the next great act of rebellion.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Jess:

Instagram: @jessbutchermbe @moresoulsociety

Linkedin: in/jessbutcher/

https://www.scrollaware.com

A @Sassy+ original podcast series

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Rory Sutherland, Elfried Samba and Max Osborne on marketing's next wave

Monday, October 20, 2025 • Duration 01:42:27

This episode of The Bottleneck Podcast dives into the uneasy relationship between creativity and data in modern marketing. Max Osborne, co-founder of This That, joins Rory Sutherland and Elfried Samba to explore how performance metrics and short-term thinking have reshaped the industry—and why it’s time to put intuition back in the mix.

Together they unpack the origins of brand lift, the limits of benchmarking, and why true marketing success often looks like failure before it becomes a breakthrough. From influencer measurement to community-driven brands, they discuss how embracing uncertainty may be the only way to grow.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Max:

Instagram @ maxosborne/

Instagram thisthat.tt/

https://uk.linkedin.com/in/himax

https://www.youtube.com/@thisthat-tt

https://www.thisthat.com/

A Sassy+ original podcast series

Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland, Elfried Samba and Timothy Armoo on the future for influencers

Monday, October 6, 2025 • Duration 01:32:49

This episode of The Bottleneck Podcast explores the future of influence — who really holds it, how it’s shifting, and what that means for brands. Timothy Armoo, founder of Fanbytes, joins Rory Sutherland and Elfried Samba to dissect the state of influencer marketing, the rise of niche communities, and why today’s real tastemakers might just be 16-24 year-olds on TikTok.

Together they dive into the mechanics of trust, the art of showmanship in advertising, and how brands can stop borrowing attention and start becoming influencers themselves. From perfume to Gymshark, TikTok “aura farming” to the early misfits of AI, this episode unpacks how cultural waves are created — and how smart companies can ride them.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Tim:

Instagram: @timothyarmoo

TikTok: @timarmoo

X: @timothyarmoo

Linkedin: in/timothyarmoo/

https://www.timothyarmoo.com/

Hosted on Acast. See acast.com/privacy for more information.

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Rory Sutherland, Elfried Samba and Jordan Schwarzenberger on scaling the Sidemen

Monday, September 22, 2025 • Duration 01:17:09

This episode of The Bottleneck Podcast explores how creators turn audiences into real businesses — and why many struggle to grow. Jordan Schwarzenberger, manager of The Sidemen, reveals how they built an empire that spans restaurants, vodka brands, and sold-out stadium shows. Together with Rory Sutherland and Elfried Samba, they explore the forces reshaping the creator economy, the opportunities ahead, and the funding hurdles that hold many aspiring entrepreneurs back.

Join Rory, Elfried, and Jordan for a deep dive into the business of creators and what it takes to turn cultural relevance into long-term success.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Jordan:

Instagram: @jordanschwarz/

Linkedin: jordanschwarzenberger/

tiktok: @jordanschwarzenberger

X: jordanerschwarz

https://www.jordanschwarz.com/

https://www.thinklikeacreator.com/

Hosted on Acast. See acast.com/privacy for more information.

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Rory Sutherland, Elfried Samba and Ben Francis on building a billion dollar brand

Wednesday, November 12, 2025 • Duration 01:21:41

This episode of The Bottleneck Podcast explores what it really takes to build a billion-dollar brand. Ben Francis MBE, founder and CEO of Gymshark, joins Rory Sutherland and Elfried Samba to discuss how obsessive focus, community, and self-awareness turned a side project into one of the UK’s most successful global companies.

Together they unpack the real story behind Gymshark’s rise — from sewing T-shirts at his nan’s dining table to leading a worldwide fitness brand — and reveal why staying close to the customer, thinking like a 19-year-old entrepreneur, and protecting startup energy remain at the heart of Ben’s philosophy.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Ben:

Instagram: @benfrancis

TikTok: @benfrancis

LinkedIn: in/gymshark/

YouTube: @BenFrancis

A @Sassy+ original podcast series

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Rory Sutherland, Elfried Samba and Nicholas Gruen on why systems break and how to fix them

Monday, November 24, 2025 • Duration 48:09

This episode of The Bottleneck Podcast discusses the toxic nature of modern politics. Economist Nicholas Gruen joins Rory Sutherland and Elfried Samba to explain why debating now feels like a never-ending battle, where the centre ground gets drowned out by the most extreme voices and most people are trying to win arguments rather than solve problems.

They also explore why everyday communities often handle difference better than the internet does, and why GDP is a weak guide to how well a country is really doing. Education and housing, they argue, have increasingly become status bottlenecks rather than engines of shared progress, leaving us spending more without necessarily living better.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Nick:

LinkedIn: in/nicholas-gruen-783354a

X: @NGruen1

YouTube: https://www.youtube.com/user/NicholasGruen

A @Sassy+ original podcast series

Rory Sutherland, Elfried Samba and Lottie Whyte on founder focus and knowing your customer

Friday, December 12, 2025 • Duration 01:15:15

Growth stalls when founders lose focus.Lottie Whyte, founder of MyoMaster, joins Rory Sutherland and Elfried Samba to unpack how simplifying the business, listening to real demand, and saying no to opportunity unlocked scale.From early trade-show insights and customer objections to near-failure and relentless focus, this conversation explores how clarity, not complexity, drives sustainable growth.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/https://www.butterflyeffect.xyz/

Follow Lottie:

Instagram: @lottiewhyte/

Linkedin: in/lottie-whyte

https://myomaster.com/

A @Sassy+ original podcast series

Clarke Ching with Rory Sutherland and Elfried Samba on bottlenecks, leadership and progress

Tuesday, January 13, 2026 • Duration 01:58:19

Clarke Ching — author of The Bottleneck Detective — joins Rory Sutherland and Elfried Samba to unpack why progress stalls, how leaders quietly become constraints, and why fixing the obvious problem often makes things worse.

Most organisations don’t fail because of a lack of effort. They fail because effort is applied in the wrong place.

From traffic systems and hospitals to founders, governments and scaling teams, this conversation explores how bottlenecks hide in plain sight — and why seeing them requires a different kind of thinking.

This episode is about the uncomfortable truth that growth rarely fails where people expect it to.

Follow Rory:

Instagram: @rorysutherland_clips

TikTok: @Rorysutherlandclips

X: @rorysutherland

LinkedIn: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

LinkedIn: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Clarke:

Linkedin: in/clarkeching/

https://clarkeching.com/

Follow Rory:

Instagram: @rorysutherland_clips

TikTok: @Rorysutherlandclips

X: @rorysutherland

LinkedIn: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

The Bottleneck Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Bottleneck Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other20

Youtube6

LinkedIn3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other20

Youtube6

LinkedIn3