Welcome to The Whole Marketer podcast, where we look at the holistic skills that marketers of today need to grow the brands and businesses of tomorrow, whilst ensuring marketers feel supported and empowered to have successful and fulfilling careers and lives as a whole. Hosted by Abby Dixon along with her guest experts and marketing leaders, every fortnight they discuss a key skill impacting marketers and the profession today; from technical skills, latest thinking and soft skills, to leadership and personal understanding so that you can thrive in today's challenging yet rewarding profession.
For more information visit www.thewholemarketer.com
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Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life
Season 9 · Episode 163
Monday, March 16, 2026 • Duration 45:45
Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know being distinctive is fundamental for building successful, memorable brands, so today's episode will discuss not only this but why it's vital for marketers to develop the skills and behaviours to be brave and embrace being different at work and in their lives as a whole.
Abby's guest expert on today's episode is Amy Kean, best-selling author, columnist, speaker, voice for change in the advertising and media industry and founder of Good Shout which is an L&D company that brings out the human in people. As a strategist and creative leader, Amy trains teams on how to communicate, collaborate and learn from one another, championing unrepresentative voices and pushing businesses to move from token gestures to tangible action.
In this episode, Amy shares her of definition of embracing difference, why we shouldn't play it safe, culture vs trends, why difference matters in marketing and practical ways for you to embrace difference. Plus Amy's advice for marketers of tomorrow.
00:00:00 Introduction to the Podcast and The Power of Being Different
00:03:40 What Does Embracing Difference Mean?
00:05:23 Front Stage vs. Backstage Selves
00:09:15 Leadership Pressure to Perform and Prove Themselves
00:12:53 The Japan Airlines Buddhist Monk Case Study
00:17:31 The Power of Difference in Marketing
00:22:31 Why Difference Matters
00:25:45 Cultural Trends vs. Fads
00:28:16 Unlocking Difference: Confidence and Self-Belief
00:30:08 Practical Ways to Embrace Difference
00:35:57 Creativity, Safe Spaces, and Community Support
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn
Season 9 · Episode 162
Monday, March 2, 2026 • Duration 34:25
Episode #162. A topic of personal understanding, today we're discussing personal branding for marketers – the benefits of embracing the LinkedIn platform to connect, share your voice, learn, inspire, network and for your future career development.
Abby's guest expert is Laura Fox who helps individuals and companies to use LinkedIn to their advantage, whether for visibility, growth or leadership positioning. After working at LinkedIn for over 7 years, Laura set up the LinkedIn Fox as a LinkedIn strategist, trainer and speaker – working with a range of clients from individuals and SMEs to large scale companies like Mattel, Unilever, London Business School and more
In this episode, Laura shares her definition of building personal brands, the real-life benefits of doing so, overcoming fears and time constraints, best practice for engagement, plus Laura's 3Ps to start to build your personal brand.
Plus Laura's advice for marketers of tomorrow.
00:00:00 Welcome and Introduction to Personal Branding
Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed
Season 9 · Episode 161
Monday, February 16, 2026 • Duration 45:24
Episode #161. Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strengths, your talents, your past experiences to help you build trust in your future choices.
Joining Abby is legendary senior marketer, M&S's Sharry Cramond. Sharry is a multi-award winning marketer – named in the list of the world's top 100 marketers as well as The Marketing Society's prestigious Inspirational Leader award. With a wealth of experience, Sharry leads marketing for Marks and Spencer, one of the UK's most loved and trusted brands and is published author of 'Win Your Lottery".
In this episode, Sharry shares her personal story and perspective on self-belief, why it's important for marketers, examples of how she applies positive mindset, and the power of goal-setting. As well as telling the M&S case study about how they have leveraged their workforce to become brand ambassadors.
Plus Sharry's 'Highs and Grows' and advice for marketers of tomorrow
00:00:00 Introduction to Self-Belief and Mindset
00:02:38 Sharry's Perspective on Self-Belief
00:05:30 The Importance of Self-Belief for Marketers
00:08:17 Building Self-Belief: Shari's Personal Story
00:13:24 Developing a 'Healthy Thinking Diet'
00:15:26 Radiators vs. Drains: Energy, Attitude and Mindset
00:21:16 Accountability and Achieving Goals
00:22:52 Belief and Commitment in Teams
00:26:30 Key Behaviours for Career Success
00:31:18 The M&S Ambassador Case Study
00:39:54 Sharry's Career Highs and 'Grows'
Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future
Season 9 · Episode 160
Monday, February 2, 2026 • Duration 47:01
Episode #160. Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role and also our future career goals.
Abby's guest is Veronika Kryuchkova, Global Head of Capability for Reckitt. As a global marketing and transformation leader with two decades of experience launching, scaling and turning around brands including at Johnson and Johnson, Teva and Reckitt - and podcast host of Get Superpowered - she is passionate about the human side of transformation, helping teams and organisations build the capabilities they need and career development.
In this episode, Veronika explains being intentional in career choices, key skills for marketers of the future and creating a culture of learning. Plus she introduces the concept of the capability stack and core, human, and future capabilities
Plus Veronika shares her career high and lows and advice for marketers of tomorrow.
00:00:00 Welcome and Introduction to Career Development
00:03:00 Defining Career Development
00:05:04 Intentionality and the Capability Stack
00:09:12 Core, Human, and Future Capabilities
00:14:15 The Importance of Marketers Owning Their Careers
00:15:49 Forces Shaping Marketing Careers
00:21:58 Key Skills for Future Marketers
00:25:43 The Role of Curiosity and Collaboration
00:33:13 Embedding Skills Beyond Training
00:37:42 Leadership's Role in Learning Culture
00:39:45 Veronika's Career Highs and Lows
Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight
Season 9 · Episode 159
Monday, January 19, 2026 • Duration 28:43
Episode #159. Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior marketer on key leadership skills and finding your style.
Joining Abby is her guest David Enwright, Marketing Director at the Post Office and a long-time advocate for inclusive, human-centred leadership. With a career spanning HSBC, RBS, Allianz, and the Post Office, he has built a reputation for delivering commercial impact while creating environments where people feel safe, valued, and genuinely able to thrive. As a recognised role model for inclusive leadership, David leads with honesty and empathy, and brings lived experiences and candour to some of businesses most complex challenges.
In this episode, David shares his definition of authentic leadership, the importance of deep active listening, trust and psychological safety, and how he has developed his authentic leadership style. Plus, David's career highs and lows and advice for marketers of tomorrow.
00:00:00 Welcome and Introduction to Authentic Leadership
00:02:47 Defining of Authentic Leadership
00:05:00 David's Leadership Style
00:06:25 The Importance of Deep Listening
00:08:28 Creating the Right Environment for Conversations
00:09:46 Arriving at an Authentic Leadership Style
00:12:08 Learning from Mistakes and Personal Loss
00:16:05 Recognizing and Preventing Burnout
00:17:51 Building Psychological Safety and Trust
00:21:11 Benefits of Psychological Safety
00:23:09 Encouraging Bold Ideas and Growth Mindset
Episode 158 – Effective brand building with guest Andrew Geoghegan
Season 9 · Episode 158
Monday, November 17, 2025 • Duration 39:32
Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of clarity on your strategic choices and the movement you want to make through SMART objectives to ladder up to the commercial objectives.
Abby's guest is experienced, award-winning marketing leader and friend of the podcast Andrew Geoghegan, Group Chief Marketing Officer at William Grant & Sons and ex PZ Cussons and Diageo. His paper on creating a culture of effectiveness at Diageo won Gold, Best New Learning, and Best Use of Data from the IPA and he has been recognised as one of the top 100 marketers by Marketing Week.
In this episode, Andrew shares his experience of brand building and practical advice from his book 'Effective brand building' including organisational context when brand building, making strategic choices, meeting your consumer where they are and how to win/keep winning.
Plus Andrew's highs and lows (since he last appeared on our podcast) and advice for marketers of tomorrow.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it
Season 9 · Episode 157
Monday, November 3, 2025 • Duration 41:20
Episode #157. We're focusing on burnout on today's episode, an issue we regularly and will continue to raise awareness of in our profession. We are passionate about providing support to empower you with the signs and actions you can take to aid in prevention and recovery in our fast-paced, challenging yet rewarding marketing profession.
Joining Abby on this episode is guest expert Dr Richard Duggins, Associate Medical Director for culture and leadership at Kent NHS Foundation Trust and a leading voice on staff wellbeing. A psychiatrist, psychotherapist and leadership coach, Richard has spent nearly two decades helping healthcare and other professionals recover from burnout, anxiety and depression. His work blends clinical expertise with deep insights into organisational culture and he leads a specialist regional wellbeing service for over 175,000 health and social care staff and works with the NHS practitioner help.
In this episode, Richard shares insights from his book 'Burnout-Free Working: Your Expert Guide to Thriving in Stressful Workplaces' and discusses what burnout is, warning signs that you're on the edge of the burnout cliff and 5 ways to avoid it. Plus practical frameworks like the "exhaustion funnel" and "drain and radiators" and finding a decompression activity to boost your energy.
Plus Richard's advice for marketers of tomorrow.
00:00:00 Introduction to Burnout
00:02:31 Defining Burnout
00:04:22 Recognizing Burnout in Ourselves and Others
00:07:32 The Exhaustion Funnel
00:09:16 The Burnout Cliff
00:13:00 Personal and Professional Factors in Burnout
00:17:36 Impact of Perfectionism
00:21:42 Resilience
Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders
Season 9 · Episode 156
Monday, October 20, 2025 • Duration 56:45
Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession.
We're discussing resilience - not to be confused with endurance. We believe building resilience is about individuals feeling empowered to proactively put in place what they need to ensure that they have the energy and wellbeing levels to deal with day-to-day life and setbacks when they inevitably occur.
Abby's guest expert on this topic is Drew Povey, author, leadership coach and mentor with over 25 years professional experience in multi-sector, executive level leadership across a wide range of sectors including elite sport, corporate, nonprofit and government settings. Drew's recently published book 'When the Clouds Come: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles' includes his models and tools to support leaders with resilience.
In this episode, Drew shares his definition of resilience, building resilience like a muscle and practical models from his book, including the "Five H's" for effective leadership in tough times and BEST LIFE for well-being.
Plus Drew's advice for marketers of tomorrow to build their tolerance to change.
00:00:00 Welcome and Introduction to Resilience
00:01:11 Defining Resilience vs. Endurance
00:03:41 Drew Povey's Perspective on Resilience
00:07:30 Resilience and Well-being
00:12:06 Drew Povey's Book: When the Clouds Come
00:15:21 The Cloud Analogy
00:20:32 "BEST LIFE" Model
00:23:01 Building Resilience Like a Muscle
00:28:03 Perspective and Leadership During Change
Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice
Season 9 · Episode 155
Monday, October 6, 2025 • Duration 43:54
Episode #155. Today's focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices - especially on platforms like LinkedIn.
Joining Abby is her guest Nicola Kemp, Editorial Director for Creative Brief. Starting her career as a financial journalist, Nicola has worked for titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. Today, Nicola is a passionate advocate speaking out for diversity in all its forms in the creative industries. A respected voice, Nicola won the Woman in Marketing Journalist of the year award, named as one of the 200 women redefining the creative industry by The Dots, an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman, a Power Part Time winner and a Campaign Trailblazer of the future.
In this episode, Nicola shares her definition of sharing your voice, overcoming internal doubts, external barriers like misogyny, and the need for diversity of thought and positive change in marketing. Plus, practical advice on building confidence, starting small, and focusing on personal strengths.
Nicola also shares her career highs and lows and advice for marketers of tomorrow.
00:00:00 Welcome and Introduction to Owning and Sharing your Voice
00:02:28 What it Means to Harness the Power of Your Voice in Marketing
00:03:40 The Social Responsibility of Using Your Voice
00:04:47 Barriers, Backlash and Self-Editing
00:15:31 The Importance of Community
00:18:14 How to Start Sharing Your Voice
00:20:54 Humility and Curiosity
00:29:30 Building Clarity and Self-Understanding
00:32:42 Developing Confidence
Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda
Season 9 · Episode 154
Monday, September 22, 2025 • Duration 34:22
Episode #154. We're back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we're discussing marketing's role in leading the long-term commercial agenda, what you can do to build trusting and collaborative relationships with your finance department and how to build the link between marketing and commercial results.
Abby's guest expert is Naomi Walkland, Chief Marketing Officer at Motorway, which is the UK's fastest growing car marketplace. In her role, she oversees the company's brand and product marketing, growth marketing, creative communications and business marketing team. Previously, Naomi served as the VP of Bumble, where she led the international marketing team, driving new customers and revenue growth outside of the US. Naomi is an Honorary Fellow of the Marketing Society, and has been recognised by Marketing Week and Campaign Magazine as one of their top marketing leaders in the UK.
In this episode, Naomi shares what it means to lead the long-term commercial agenda, developing your financial literacy, building relationships with finance and modelling this with your teams, and the importance of transparency and shared responsibility with your CFO.
Plus her experience at Bumble and Motorway, career highs and lows and advice for marketers of tomorrow.
00:00:00 Welcome and Introduction to Marketing's Role in Leading the Long-Term Commercial Agenda
00:04:27 Importance of Sustainable Growth
00:06:05 Building Evidence of Marketing's Impact
00:08:53 Building a Relationship with the CFO
00:10:07 Transparency and Shared Accountability with Finance
00:14:52 Taking Calculated Risks
00:17:49 Honesty and Trust in Marketing Leadership
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The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest thinking, technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.
Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.
Visit www.thewholemarketer.com to hear how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.
