The Bottleneck Podcast – Details, episodes & analysis

Podcast details

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The Bottleneck Podcast

Bottleneck Podcast

Business

Frequency: 1 episode/11d. Total Eps: 25

Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.

Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.

Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.

Hosted on Acast. See acast.com/privacy for more information.

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Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇬🇧 Great Britain - entrepreneurship
20/08/2026
#50
🇬🇧 Great Britain - entrepreneurship
19/08/2026
#43
🇬🇧 Great Britain - entrepreneurship
18/08/2026
#39
🇬🇧 Great Britain - entrepreneurship
17/08/2026
#52
🇬🇧 Great Britain - entrepreneurship
16/08/2026
#33
🇬🇧 Great Britain - entrepreneurship
15/08/2026
#25
🇬🇧 Great Britain - entrepreneurship
14/08/2026
#53
🇬🇧 Great Britain - entrepreneurship
13/08/2026
#31
🇩🇪 Germany - entrepreneurship
13/08/2026
#79
🇬🇧 Great Britain - entrepreneurship
12/08/2026
#26

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://www.butterflyeffect.xyz/
6 shares
https://www.thisthat.com/
3 shares
https://fireflies.ai/
2 shares

RSS feed quality and score

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RSS feed quality

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Score global : 53%

Publication history

Monthly episode publishing history over the past years.

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Rory, Elfried and Krish on AI

Season 1 · Episode 1

Thursday, September 4, 2025 • Duration 01:31:25

Elfried and Rory tackle a defining challenge: convincing people that AI meeting software isn’t a spy in the room and that AI isn’t about replacing people. Fireflies.ai CEO Krish Ramineni reveals how his team built trust, scaled to 20 million users, and reached a $1B valuation. Along the way the trio explore privacy, the risks of over-automation, and whether dependence on AI erodes or strengthens genuine human connection.

Join Rory, Elfried, and Krish as they talk all things AI and trust.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Krish

Instagram: @krishramineni/

Linkedin: in/krishramineni/

X: krishramineni

Fireflies.ai https://fireflies.ai/

Follow Sassy+

Instagram: @sassyplus_/

Linkedin: in/sassy plus/

TikTok: @sassyplus_

www.sassyplus.com

Hosted on Acast. See acast.com/privacy for more information.

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The Bottleneck Podcast - Trailer

Thursday, September 4, 2025 • Duration 01:12

Hosted on Acast. See acast.com/privacy for more information.

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Rory, Elfried and Jordan on scaling the Sidemen

Season 1 · Episode 2

Monday, September 22, 2025 • Duration 01:17:09

This episode of The Bottleneck Podcast explores how creators turn audiences into real businesses — and why many struggle to grow. Jordan Schwarzenberger, manager of The Sidemen, reveals how they built an empire that spans restaurants, vodka brands, and sold-out stadium shows. Together with Rory Sutherland and Elfried Samba, they explore the forces reshaping the creator economy, the opportunities ahead, and the funding hurdles that hold many aspiring entrepreneurs back.

Join Rory, Elfried, and Jordan for a deep dive into the business of creators and what it takes to turn cultural relevance into long-term success.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Jordan:

Instagram: @jordanschwarz/

Linkedin: jordanschwarzenberger/

tiktok: @jordanschwarzenberger

X: jordanerschwarz

https://www.jordanschwarz.com/

https://www.thinklikeacreator.com/

Hosted on Acast. See acast.com/privacy for more information.

Rory, Elfried and Timothy on the future for influencers

Season 1 · Episode 3

Monday, October 6, 2025 • Duration 01:32:49

This episode of The Bottleneck Podcast explores the future of influence — who really holds it, how it’s shifting, and what that means for brands. Timothy Armoo, founder of Fanbytes, joins Rory Sutherland and Elfried Samba to dissect the state of influencer marketing, the rise of niche communities, and why today’s real tastemakers might just be 16-24 year-olds on TikTok.

Together they dive into the mechanics of trust, the art of showmanship in advertising, and how brands can stop borrowing attention and start becoming influencers themselves. From perfume to Gymshark, TikTok “aura farming” to the early misfits of AI, this episode unpacks how cultural waves are created — and how smart companies can ride them.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Tim:

Instagram: @timothyarmoo

TikTok: @timarmoo

X: @timothyarmoo

Linkedin: in/timothyarmoo/

https://www.timothyarmoo.com/

Hosted on Acast. See acast.com/privacy for more information.

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Rory, Elfried and Max on marketing's next wave

Monday, October 20, 2025 • Duration 01:42:27

This episode of The Bottleneck Podcast dives into the uneasy relationship between creativity and data in modern marketing. Max Osborne, co-founder of This That, joins Rory Sutherland and Elfried Samba to explore how performance metrics and short-term thinking have reshaped the industry—and why it’s time to put intuition back in the mix.

Together they unpack the origins of brand lift, the limits of benchmarking, and why true marketing success often looks like failure before it becomes a breakthrough. From influencer measurement to community-driven brands, they discuss how embracing uncertainty may be the only way to grow.

Follow Rory:

Instagram: @rorysutherland_clips

Tiktok: @Rorysutherlandclips

X: @rorysutherland

Linkedin: in/rorysutherland/

Follow Elfried:

Instagram: elfriedsamba

Linkedin: in/elfriedsamba/

https://www.butterflyeffect.xyz/

Follow Max:

Instagram @ maxosborne/

Instagram thisthat.tt/

https://uk.linkedin.com/in/himax

https://www.youtube.com/@thisthat-tt

https://www.thisthat.com/

A Sassy+ original podcast series

Hosted on Acast. See acast.com/privacy for more information.

The Bottleneck Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

The Bottleneck Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other7

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other7

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Apple Podcasts

Spotify