In this episode, Becky talks to Ginelle Testa—Author of Make a Home Out of You: A Memoir, which is launching next week. Ginelle shares the inspiration behind writing a deeply personal book and her journey of overcoming addiction and finding self-love. She also talks about how showing up authentically in online spaces helped her grow her social media presence and reach new audiences with her important message. 

During the episode, you’ll learn:  

• About Ginelle and her work in the world.
• The meaning behind Ginelle’s new memoir, Make a Home Out of You, and her publishing path. 
• What inspired Ginelle to write her memoir, especially one that digs into challenging emotional times in her life. 
• What inspired her to translate that level of authenticity to her social media channels. 
• Some of the challenges Ginelle had to overcome as she wrote her memoir and shared intense experiences in her life. 
• How and why “edginess” helped Ginelle go viral. 
• How she approaches sharing about her vulnerable experiences—in real time vs. letting some time pass.
• What she has enjoyed most about showcasing her author journey, even the emotional moments, and how it has helped build momentum for her book.
• How Ginelle stays consistent and intentional with her posting.
• How creating short-form videos has been a major part of her growth and finding new audiences, as well as her strategies for creating videos.
• How long Ginelle has been showing up in online spaces.
• How she prioritizes the initiatives she has energy for. 
• What she hopes people will take away from the experience of reading her memoir and engaging with her social content. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky talks to Mary O’Donohue—Media Coach for Women Nonfiction Authors, a #1 Bestselling Parenting Author, and a former Post Producer for The Oprah Winfrey Show. Listen as Mary shares valuable insights from her extensive career in television and her expertise in media coaching for authors. She emphasizes how important it is for authors to understand the media landscape and showcase the value they have to offer the audiences of major media outlets. Through real-life stories and practical advice, Mary provides guidance on how to overcome fear and anxiety when trying to get your message in front of the media.

During the episode, you’ll learn:  

• About Mary, the work she has done throughout her career, and her book, When You Say 'Thank You,' Mean It.
• How Mary’s career in television contributed to the work she is doing now as a media coach for authors.
• How Mary helps set authors’ expectations about the reality of what it takes to get on a major broadcast media show. 
• What makes a guest “bookable.”
• Advice for women nonfiction authors who want to get their message or book in front of the media to grow their impact. 
• Why podcasts are such a crucial part of marketing and book promotion today.
• Tips for how authors can tackle the fear and anxiety they may experience as they approach the world of media. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This episode is all about the world of public relations for authors. Becky is joined by PR coach and publicist Lilian Sue. Lilian talks about how impactful mindset is when it comes to PR, some of the most important components of a PR strategy for authors, and how PR supports book promotion and marketing.   

During the episode, Lilian also shares:  

• A little bit about herself and her work in the world. 
• How authors can shift their mindset issues related to publicity and how to make PR more approachable. 
• The crucial components of a PR strategy for authors.
• The value of an author doing their own pitching to media outlets versus outsourcing to a publicist.
• Why PR is such an important piece of the book promotion puzzle. 
• Some inspiration and guidance related to marketing and PR for fiction books. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

This month, we are focusing on the different choices that authors can make when they decide to publish a book. On today's episode, we are thrilled to be joined by Kristen Frantz, the VP of Sales and Marketing at Berrett-Koehler publishers. During this episode, Kristen shares: 

• Reasons people choose traditional publishing 
• The benefits of traditional publishing 
• Misconceptions about traditional publishing 
• How you can prepare and set yourself up for success 
• What she sees the most successful authors doing to market their books 

Click here for our show notes.  

Please feel free to send a message to Becky to share your thoughts! 

Today's conversation with Julie Winkle Giulioni, an old friend and client, wraps up the theme that we've been doing all month on growing thought leadership and influence online. During this episode, Julie shares:

• Her journey to building thought leadership online
• The most important lesson she’s learned about growing online influence
• Opportunities she’s gained that she would not have had without her investment in thought leadership
• How long it took until she started to see the results and the fruits of her labor
• What she’s most hoping to achieve as she continues to build thought leadership online

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

On today's episode, Becky has a conversation with one of her favorite thought leaders, Whitney Johnson, Weaving Influence’s very first client. During this episode, Whitney shares:

• Her journey as an author
• The expectations she had marketing her first book
• The importance of finding your own voice
• Why it’s important to show up consistently and authentically, with value
• What she thinks is the most important metric

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

On today's episode, we are excited to welcome an old friend and one of the most well-known leadership bloggers out there, Dan Rockwell, also known as Leadership Freak. During this episode, Dan shares:

• His journey and motivation to start blogging
• How you can get started with blogging
• Tips for being consistent
• Why consistency is so important to your success
• His personal and professional highlights

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

Welcome to the first episode of Season 2 of the Book Marketing Action Podcast! In this episode, our guest, Peter Winick, Founder and CEO of Thought Leadership Leverage, shares:

• His definition of a thought leader
• Why someone would want to be a thought leader
• The difference between a traditional thought leader and an online thought leader
• How someone knows if they are a thought leader
• The steps someone can take to become a thought leader

Click here for our show notes. Please feel free to send a message to Becky to share your thoughts!

For the final episode of the first season, we are pleased to have Mike Onorato from Smith Publicity. Mike shares everything you need to know about media relations, how to set expectations, PR myths, and more. If you are a newer listener, don’t worry. We have 33 other episodes for you to catch up on before our new season starts in January 2021!

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

We are happy to reconnect with David Greer, an old friend, and client in the early years of our business. During this episode, David shares his passion for holiday letters, and the process of how he’s incorporated book marketing into each letter he sends.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

We are thrilled to be joined by our friend and Becky’s high school classmate, Barb Roose! In this episode, Barb shares her best book marketing secrets and tools, as well as ideas for promoting your book during the upcoming holiday season.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

All month long, we will be focused on helping you get ready to market your books during the upcoming holiday season. In this episode, we are joined with special guest, Susan Friedmann. Susan shares the importance of niche marketing and strategies for using the holidays to market your book to your niche audience.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined by special guest Alain Hunkins. During the episode, Alain shares his best advice from being a first-time author, how he prioritized his marketing efforts, as well as how he’s had to pivot his strategies due to COVID-19.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

This episode is about the various platforms for book distribution and how to use each one. Becky is joined by Everett O’Keefe—Founder of Ignite Press and Wall Street Journal Bestselling Author. Everett shares his vast knowledge of three book distribution channels—KDP, IngramSpark, and Draft2Digital—including their benefits, cost, and how they impact a book’s pre-order campaign.

During the episode, Everett also shares:  

• About himself and his company. 
• The benefits of each book distribution channel and what they are used for. 
• The costs of each of the distribution channels.
• What an ISBN is and how an author can purchase their own. 
• How the various distribution channels impact the ability for a book to be available for pre-order, as well as why Ignite Press does not offer pre-order campaigns. 
• How he goes about pricing Kindle books, what strategies he uses to help Kindle books obtain bestseller status, and the results he has experienced.
•  Some of the changes happening on Amazon related to bestseller launches. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

In a previous episode, we talked about the importance of identifying the people in your network who can help with your book launch, and how to reach out to them with specific asks. That is an important first step, and in this episode, we’re going to talk about what happens after that initial outreach.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined with our friend and client, Danise DiStasi. Her brand new book, Louie's Little Legs, is launching this week! During the episode, Danise shares her failed crowdfunding experience and how she learned from her past mistakes to make her next crowdfunding experience a success.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined by author Chip Bell, who has done many unique, innovative, and creative approaches to mobilize his network to support his 24 book launches. He shares what he’s done in the past to market his books, and unique approaches to engage your network.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are mixing things up to help two authors celebrate the launch of their new books. We are thrilled to have our client, David Taylor-Klaus, and his wife, Elaine Taylor-Klaus, on this episode. They share why network mobilization is so important as an author, and what they’ve learned from their own journey of launching a book.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

One of the most important considerations when you’re crafting your book marketing strategy, is to think about your available resources. In this episode, Becky and Christy dive into the importance of being clear about what resources you have for marketing your book, and when, if, and how you might want to outsource your book marketing work to others.

Click here for our show notes. 

Please feel free to send a message to Becky and Christy to share your thoughts!

When we ask clients who their book was written for, many times we get the same answer: everyone.  We’re here to tell you your book is not for everyone, but there are some interested audiences who will LOVE your book—you just have to connect with them! In this episode, Becky and Christy share how to identify your target audience.

Click here for our show notes. 

Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined with special guest Lynne Golodner, author and owner of Your People LLC, award-winning marketing, PR, & business development company. During the episode, Lynne shares what has worked well for her with marketing her book, how to be strategic, and the importance of knowing your audience.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

We’re all readers (even authors!), so we need to support each other. In today’s episode, Becky and Christy talk all about action. Rather than sharing a few action steps at the end of this episode, they share 11 ways you can help other authors spread the word about their book.

Click here for our show notes.

Your book deserves a celebration! A virtual book launch party is an exciting opportunity to connect and engage with the supporters of your work. During this episode, Christy and Becky share logistics you want to consider as you plan your party. 

Please feel free to send a message to Becky and Christy to share your thoughts!  

Visit our show notes from this episode for links and additional information.

A clever way to help your book gain awareness is by using creative initiatives with your launch

team. In this episode, Becky and Christy share unique approaches clients have used in the past

to help their books stand out in this world of noise.

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

This episode is about the importance of having a long-term view of the value your book can bring to the world. Becky is joined by two former guests, Gena Cox and Kevin Wilde, who have both reached the one-year anniversary of their latest book launches. Gena and Kevin share what they have learned about book marketing and some tactics that have helped them continue gaining momentum for their work post-launch. 

During the episode, Gena and Kevin also share:  

• About themselves and their work in the world. 
• Some of the tactics and approaches they have used post-launch to continue getting their work out to new audiences.
• If they tried any tactics that were not worth it in the end.
• The journey of figuring out their audience for their books and how those audiences have evolved.
• How earned media—podcast appearances, interviews, articles, blog posts, etc.—have propelled momentum for their books post-launch. 
• The standard Gena has set for herself when it comes to marketing her book: Do at least one thing each week to support and promote the book. 
• Some parting wisdom about investing in the long-term value of your book. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

We often hear that network mobilization is the scariest topic when launching a book. During this episode, Becky and Christy guide you through overcoming resistance to network mobilization, where to start, and what to do once you’ve captured your network. 

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

Amazon Ads for Authors

In this episode, Becky and Christy talk about the importance of Amazon ads during and after your book launch, how to effectively use Amazon ads, and myths related to Amazon advertising.

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

In this episode, we are joined by Dr. Bob Nelson, an established author from San Diego, California. Bob discusses what has worked best for him when marketing his books and how he’s sold over 5 million copies. You won’t want to miss this insightful conversation, full of Dr. Bob’s marketing experiences, challenges, and advice to fellow authors. 

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

We are excited to have Shabnam Banerjee-McFarland from Berrett-Koehler Publishers as a guest on today’s episode. In this episode, we make a shift from our typical content. Rather than highlighting ways you can market your book, we talk about how authors and readers can support POC book marketing efforts. Including how we can bring attention to their books and platforms and how we can learn from their important perspectives. 

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

If you’re looking to expand your audience, have you thought about doing an ebook promotion? Ebook promotions are discounted, Kindle edition promotions through companies that have large email lists. Listen to this episode to hear why we encourage ebook promotions and how this strategy might land your next book on an Amazon bestseller list.

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

Why Are Amazon Reviews Important?

When you’re shopping on Amazon, what is the first thing you look at before buying a product/book? Reviews. Amazon reviews provide social proof, credibility, and show that your book is worth reading. This episode will walk you through the steps of creating a successful Amazon review strategy.

Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

Don’t Freak Out About Endorsements

While endorsements are important, they are not the most important element of your book. If you’re stressed about finding the perfect endorsements, this episode will give you practical action steps to finding the right endorsements for your book that you will be proud of.

Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

They say don’t judge a book by its cover, but we all do. Your book title and cover are crucial because it’s the first thing a shopper will see. If you’re a self-published or traditionally published author, this episode will guide you through picking the perfect cover and title for your book.

Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

If you’re nervous about your upcoming book launch during the global pandemic, and aren’t sure whether you should move your summer launch date to the fall, then this episode is for you. Listen to hear Becky Robinson and Christy Kirk’s expertise on launching a book during a global crisis.

Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

The conversation continues about The Advancing Phase of your book marketing journey. In this episode, Becky shares a practical formula with additional thoughts on how to keep building interest in your book and momentum for book sales after your launch week is over. Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

This episode is about the process of writing a book for your business and how to overcome the inner obstacles you might face along the journey. Becky is joined by Catherine Gregory—Book Coach, Publisher, and Co-Founder of Modern Wisdom Press. Catherine shares her expert guidance for writing a book, and she discusses understanding when it’s the right time to share your message with the world. 

During the episode, Catherine also shares:  

• A little bit about herself, her own author journey, and her business.
• The resistance and fear she faced as a first-time author, and the resistance and fear she sees in other first-time authors.
• What authors should be thinking about as they pursue the goal of writing a book to support their business.
• What causes authors to overthink as they plan their book projects.
• How she helps first-time authors get clear about who their ultimate reader is.
• How an author who is not sure what their business will become can go about writing a book for that business.
• How she gets authors into a space where they will allow their inner wisdom to emerge. 
• Why having a beginner’s mindset can help an author as they start to envision the right book for their business.
• How she evaluates whether or not a book idea from one of her authors is the right book for their business. 
• The difference between fear and intuition when it comes time to share your work with the world. 
• How the book writing process has been transformative for her and the authors she supports. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

What happens after the launch of your book? When all of the excitement comes to an end, this can be a confusing time for authors. How do you keep building the momentum for your book after launch week? Even if you think everyone has heard about your book, chances are they probably haven’t. If you want to keep your book in the conversation, Becky shares the key steps to take in the advancing phase.

Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

You might be asking yourself how you can maintain book sales during a crisis. With the state the world is in, should you still be actively selling? How do you engage with your audience? These are all valid questions to have; and while a crisis does bring up a new set of challenges, we have good news for you. Listen to hear practical, creative ideas on how to increase your book sales and maintain an engaged audience within your local and digital communities.

Please feel free to send a message to Becky (becky@weavinginfluence.com) to share your thoughts!

Visit our show notes from this episode for links and additional information.

This is a difficult situation. We have to acknowledge that. You may be rightly wondering how you can promote a book during a global crisis. How can one show up on social media during a time like this? You still can, but there are some important things to consider. That is why we recommend, if you choose to still show up, that you add value.

We go over very important questions to consider before you do this, how often you should post, whether or not you should scale back, and what kind of content is best to share at this time. We wish you the best!

Please still feel free to send a message to Becky to share your thoughts, at becky@weavinginfluence.com.

Visit our show notes from this episode for links and additional information.

It’s time: your book is finally launching! This is a momentous occasion! In this episode, Becky covers key factors you want to consider, and specific actions you can take, to capitalize the most on your launch day and the weeks thereafter… from Amazon reviews to early momentum, to asking for help. Becky gives you a breakdown of action items you won’t want to miss. This episode also serves as a companion to a previous episode on launch teams, so be sure to check that out as well.

Don’t forget to share with Becky which of the launch ideas she suggests that you are implementing!

(link to episode on launch teams)

becky@weavinginfluence.com

Visit our show notes from this episode for links and additional information.

Today Becky takes us through the key ingredients of building an enthusiastic launch team for your book. How many people do you need? What should they do? What do you need to provide them? Remember, asking someone to be a part of your launch team isn’t a burden, it’s an exclusive invitation. In this episode, Becky explains how to ask people to be a part of a launch team, what to provide them, and the actions they can take to help you.

Let Becky know how your launch plans are coming together!

becky@weavinginfluence.com

Visit our show notes from this episode for links and additional information.

It’s finished. Your book is completed and you can finally relax! So, what next? At this point, your book launch should be about 4 months away, but did you know there are quite a few things you’ll want to be doing during this time to make the most of your marketing? What if you don’t have a website? Endorsements? Don’t worry! Becky gives you simple and clear actions that will help you make the most of the working phase, and learn how to successfully leverage your network.

beckyrobinson.com

Maggie Smith poet

Visit our show notes from this episode for links and additional information.

Did you know that even before you start to write your book, you’re already in the first phase of marketing? But many authors may be missing this crucial step in their book marketing while they are in this initial stage of development. Becky takes an in depth look at the actions that you do not want to skip while building the foundation of your book marketing, including the most powerful activity of the building phase.

Visit our show notes from this episode for links and additional information.

Becky takes us through a brief overview of the 4 distinct phases everyone goes through, from the moment you begin to think about writing your book to the months (and years) after its release. But in order to sustain the momentum for this endeavor, it’s important to answer a very crucial first question.

The Book Marketing Action Guide

Visit our show notes from this episode for links and additional information.

The Book Marketing Action Podcast Episode 1

This episode unlocks some of the secrets of successful book marketing with insights from an accomplished author who has sold over one million books! Becky is joined by Michael Bungay Stanier—Bestselling Author of The Coaching Habit, Founder of Box of Crayons, Keynote Speaker, and the #1 Thought Leader on Coaching. During the episode, Michael talks about the continued success of his book, The Coaching Habit, and what he has learned about the book marketing journey as a result. 

During the episode, Michael also shares:  

• About himself and his work in the world.
• How many Amazon reviews The Coaching Habit has, and how the process of getting reviews has been different for his more recent books. 
• How many reviews he hopes to get for his latest book, How to Work With (Almost) Anyone, and what efforts that will take. 
• Some statistics about book sales and what success really means as an author. 
• Why he offers his books to people for free.
• How he received his top voice badge on LinkedIn and its impact. 
• What it’s like having other people running his social media channels and the preparation that went into it. 
• The mindset shift he had to make to allow others to build his social media presence and allow himself to step away from it.
• What he thinks about the idea of giving away the best content from a book through online content.
• His strategy for changing the working lives of 10 million people rather than focusing on specific book sales.
• How he measures whether or not he has affected a working relationship. 
• How much time he takes between writing books. 
• How the momentum for books and marketing has gotten easier as he’s progressed from book to book.
• Whether or not he anticipated that The Coaching Habit would become his “unicorn book.” 
• How his books have fueled his other professional services, including speaking. 
• Final thoughts about how to build an ecosystem around a book. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

This episode is about Porchlight Book Company and their 2023 Business Book Awards! Becky is joined by Sally Haldorson, Managing Director at Porchlight Books. During the episode, Sally talks about the mission of Porchlight Books, what it’s like for an author to work with a bulk retailer, and a shift in the selection process of this year’s book awards. 

During the episode, Sally also shares:  

• About herself, her work in the world, and the work of Porchlight Books. 
• What it means to be a “bulk book retailer.” 
• More details about the Porchlight Business Book Awards and the changes happening this year. 
• When the 2023 Book Awards will be announced, what the submission process is like, and some of the eligibility rules.
• Some of the benefits of working with Porchlight Books.
• Advice for authors interested in working with Porchlight Books or other bulk retailers.
• How Porchlight Books is helping authors who want to sell books to organizations with a dispersed workforce.
• What authors need to know about partnering with Porchlight Books as they work toward becoming a bestseller. 
• How soon an author should talk to Porchlight Books in advance of their book launch if they’re hoping to land on a bestseller list. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

This episode is about the exciting return of USA TODAY’s Best-selling Booklist! Becky is joined by sisters Nancy Sheed, Social Media Marketing and Communications Consultant at Sheed Communications, and Holland Saltsman, Owner of The Novel Neighbor. During the episode, Nancy and Holland discuss various bestseller lists and what they mean for authors, why USA TODAY’s list is so unique, and how authors and independent booksellers can benefit from its return. 

During the episode, you will also discover:  

• Some of the bestseller lists that most authors pay attention to and why some of them are not easily attainable.
• Why USA TODAY’s Best-selling Booklist went on hiatus and what was previously driving the selection of books on the list. 
• What is different about USA TODAY’s revised list and how it is more reflective of what the people want. 
• The features of USA TODAY’s list that are different from other mainstream lists.
• What kind of titles have been showing up on USA TODAY’s Best-selling Booklist in the months since its return.
• Some of the criteria for authors who are hoping to make the list organically and land in the top 150. 
• What else authors should know about USA TODAY’s Best-selling Booklist and how it is helping to support independent booksellers.
• How independently published authors may get their book on the shelves of a brick-and-mortar store like The Novel Neighbor. 
• Nancy and Holland’s latest book recommendations!

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

This episode is all about book awards! Becky is joined by three authors—Gena Cox, Libby Hoffman, and Kevin Wilde—who have all been successful in applying for, and winning, book awards. During the episode, Gena, Libby, and Kevin talk about the process of seeking out awards for books, whether it’s worthwhile to apply for them, and what book awards have done for the life of their books. 

During the episode, you will also discover:  

• What Gena, Libby, and Kevin’s goals were when applying for book awards, and what the process looked like for each of them.
• Some of the key points you should know about book awards and the process of applying for them. 
• Misconceptions that other authors might have about the book awards process.
• The different awards that Gena, Libby, and Kevin applied for and received.
• If there truly is only an upside to applying for book awards, as long as you have the budget. 
• The benefits of winning a book award, or multiple awards. 
• How an author can amplify the impact of awards once they have won them.
• Gena, Libby, and Kevin’s final thoughts about the book awards journey.

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, co-founder and CEO of The Ready State Inc, Juliet Starrett. In this second installment, Juliet discusses how PR firms help to maintain momentum after a book launch, lessons learned during her book marketing journey, and best practices for achieving long-term success. 

During the episode, you will discover:  

• How to proactively drive Amazon reviews for your book.
• Pros and cons of sending advance publication copies before your releases.
• Valuable lessons learned from Juliet’s book marketing journey.
• Why hiring a PR firm is helpful for maintaining momentum post-launch.
• Organic ways that books become successful. 
• The inspiration behind Juliet’s book, Built to Move
• Benefits of marketing your book for an extended period of time. 
• Reasons many authors are now using influencer boxes as part of their book marketing.
• More information about Juliet’s 21-Day Built To Move Challenge, which is currently available for free on her website.

Make sure you check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!