The Bad Pod, An Advertising Podcast – Details, episodes & analysis

This episode, we sit down with Lameya Chaudhury, the driving force behind social impact at Lucky Generals, the UK-based advertising agency known for work that doesn't just resonate—it challenges perceptions and drives meaningful change.

With over 15 years of experience connecting brands to their communities, Lameya shares her journey of being curiosity-led, collecting mentors, and helping brands align their actions with their words.

Our favorite stories:

• Making a complicated topic simple and working with an oil-drinking national treasure for Make My Money Matter with "Oblivia Colemine" (Olivia Coleman)
• Matchmaking client partners e.g. The British Army + The Black Curriculum, educational partnership
• The difference between UK and US cultures in business and social impact

Big moments from doing the work:

• Getting brands to be brave, invest robustly, and have receipts 
• The value of forging relationships and partners within an industry where a Head of Social Impact has few to no peers
• Navigating the stages of a client relationship 

Career advice we'll live with:

• The benefits of curating a curiosity-led career
• "Never stay in my own lane"
• How can we make social impact "a core component of the brand platform, not an addition?"
• Collect mentors everywhere you can

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Multi-hyphenate creative legend JoRoan Lazaro, ECD of Experience.Monks joins us to talk all things emerging technology, career lifecycles, and getting his start AOL in a time when UX design was still a nascent discipline.

Our favorite stories:

• One of the odd birds in both product design and brand communications
• Going against the grain: started in client-side and transitioned to agency
• "Instead of choosing one major I chose three. Computer science, psychology, and art - it didn't make sense at the time. It goes back to the Asian experience because you're afraid to tell your parents that... I want to do art..." 

Big moments from doing the work:

• "One of the first things I did was the actual concept of the yellow running guy with a pencil... the idea was an easily identifiable icon or visual." - it changed how people use technology and helped usher in social
• "There was no usability testing. We just did it." 
• "In general, I already know all the questions I want to ask, but I'm always still really really surprised when I land."
• Pitching: receiving a standing ovation but losing the pitch. It is about relationships and it is about chemistry. There's just so much you don't know.

Career advice we'll live with: 

• Financial safety-net to take risks; "if I don't like it, I could always move again." 
• "Nothing replaces doing it."
• "A little bit of luck, a little bit of bravery" - the idea of working in a space that is deeply unsexy to designers, but makes a gigantic difference for every day people. 
• "The following your passion sounds really obvious but it makes more sense the older you get, because if you are doing something you are deeply interested in, you're gonna stick with it and work hard, and that's important for longevity." 
• "The contact in America is... you have a job. They will pay you for the work you are supposed to be doing. Everything else is up to us to make great or wonderful... nothing is entitled." 

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Rodney Johnson jumped into the deep end on production with his start at Tube Creative, an independent production studio in Atlanta, which gave him his 10,000 of hours of experience and then some.

Since then he's only added to his resumé, working on productions in the ad world, for music videos, and beyond. He and Brian met when Rodney was moonlighting as the Creative Circus' video editing instructor and campus guru.

Now, he's bottling his extensive knowledge into an easily accessible video editing course for budding video pros and seasoned veterans alike. 

We talk about his journey, editing on the 1's and 2's, Adobe Premiere vs DaVinci Resolve, and what makes him want to share his knowledge and chops with the world.

Episode Links:
Follow Rodney on IG
DaVinci Resolve (FREE Video Editing software)
Tube Creative Design/Video Agency

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Sebastián is one of our favorite people and fellow VMLYR Commerce employee. Unfortunately for this pod's hosts, that's where the comparison stops, because Sebastián has separated himself from many in the advertising world by having more Lions than sub-Saharan Africa. He joins us off the heals of his most recent win, a Grand Prix for his work on Oreo Codes. Tune in for a world of wisdom from one of the industry's most winning (and totally humble about it) copywriters.

Episode Links:
Sebastián's Book
Oreo Codes
Book180.com
Washapig.com

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Episode 61 welcomes back Joshua Womack to talk about his new book about his days as a Cleveland comedian. He tells us what he's learned about book publishing between his debut Copywriting manifesto, "I'm Not a Copywriter But...". He tells us about the importance of a good editor and why he loves the morning time best for his creative pursuits. Buy his new book at the link below!

Episode Links:
"You Are Not That Funny: Stories from Cleveland Stand-Up" on Amazon

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Extra thanks to our episode 60 (!!) guest Ellie Lloyd, Executive Creative Director at Glow, who joined us amidst a tropical storm that was falling on top of her Los Angeles home. But the connection holds out and we get a special look at her extensive career in advertising with a focus on promoting for hit movies and television series like The Last Jedi, The Rolling Thunder Review, Mayans, The Chilling Adventures of Sabrina, Legion, Ready Player One and more. She brings us insights on building fandoms, why "nothing moves as fast as TV," and managing mental health while in such a demanding industry.

Episode Links:
Ellie Lloyd dot com
Ellie talks mental health with Ad Age

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His friends call him "Mundo." Mundo Sando if they're being proper.

Edmund Sandoval is a Chicago-based Senior Copywriter for R/GA and a writer writer in his time outside of agency life. He brings us yet another completely unique story about a nonlinear entrance into advertising. He tells us how the pandemic shaped his creative life and what it feels like to submit a story.

For anyone with art in their heart, Mundo's story will resonate completely. And for anyone with advertising on the brain, here's another wealth of perspective from a great guest on The Bad Pod.

Enjoy!

Episode Links:
Mundo's Book

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Episode Summary: "Spark of Creativity: Philip Khosid's Journey with Battery LA"

In this episode of "The Bad Pod, Advertising Podcast," we interview Philip Khosid, the co-founder of Battery LA. With a background in Grey Worldwide and BBDO, Philip's journey led him to establish Battery in 2013, which saw him crafting campaigns for titans like Warner Bros. and NBC Universal.

Philip talks about Battery's philosophy that "the idea is king," how audacity in creativity can spark innovations, and how a creative director's job is not being the arbiter of taste in a creative department. We talk about how history is written by the winners and shares an example through his experience advertising for kombucha back before it became a cultural staple. 

Tune in to gain insights from Philip Khosid's journey!

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These young creatives gamified the Cannes Lion experience with The Loudest Roar,  a virtual juror experience for anyone with an eye for advertising to see how their taste stacks up against the real Cannes jury selections.

Chirag Khushalani is a strategist at AKQA Media City where he and his co-worker, Tobbi Vu, a UX/UI designer got the ball rolling on this budding community experience. Alongside an Art Director and Copywriter, the four of them launched the inaugural year of The Loudest Roar with style and grace.

It's one of those "I wish I had thought of that" ideas. But lucky for all of us,  they did. And they knocked it out of the park. Check out the links below to learn more about these killer creatives.

Episode Links:
The Loudest Roar
Chirag's LinkedIn
Tobbi's LinkedIn

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Long-time creative team and co-founders of Major Agency, Andrew Fatato & Dave Haller join us for episode 56 to talk about their new pocket-portfolio school, Handbook for Hacks. It's a concise and thorough breakdown of the job of being a creative in advertising. We talk about the foundations of advertising, the problems facing modern advertising schools, their plant food side hustle, and how an accidental freelance project in Japan led them to founding their own agency. 

Episode Links: 
https://major.agency/
https://www.schoolforhacks.com/
https://drugsforplants.com/

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