The Art of Online Business – Details, episodes & analysis

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The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Business

Frequency: 1 episode/4d. Total Eps: 1010

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

Hit "Subscribe" and let's gooooo!

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https://theartofonlinebusiness.com/facebook-ads-management/
1014 shares
https://theartofonlinebusiness.com/meta-ads-coaching/
1005 shares
https://theartofonlinebusiness.com/
967 shares

https://www.youtube.com/@theartofonlinebusiness
1001 shares
https://www.youtube.com/@theartofonlinebusiness?sub_confirmation=1
14 shares
https://youtube.com/karincarr
4 shares

https://www.instagram.com/quayjo
1013 shares
https://www.instagram.com/jamielynn_sk
16 shares

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RSS feed quality

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Score global : 48%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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Is Your Online Course Business Actually Ready for Facebook & Instagram Ads?

Monday, November 17, 2025 • Duration 11:55

A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K.

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Get the 48-Hour Ad Fix Audit

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I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert.

I also explain how I think about profit per lead, why “more eyeballs” isn’t the answer, and how to know whether DIY ads or hiring an ads manager makes sense for where your business is right now.

My goal here is simple—help you make smart decisions so your ads actually move your business forward instead of draining it.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Does Open Targeting Really Work for Online Course Creators?

Episode 977

Monday, November 10, 2025 • Duration 09:06

A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready.

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I break down what open targeting really is, when it actually works, and the clear signals you should avoid it.

I also share smarter targeting options I start with inside client accounts so you can bring in better leads without gambling your money away.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Should you listen to Meta's Facebook & Instagram Ad Recommendations?

Episode 968

Monday, September 8, 2025 • Duration 07:24

Meta keeps popping “helpful” tips in Ads Manager, but should you trust them?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five.

I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don’t waste budget. If you want to see the screenshots I’m talking about, watch the episode on YouTube.

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‍‍Watch this episode on YouTube!

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Discovering Purpose and Passion in Business with Kelly Sinclair

Episode 878

Monday, November 18, 2024 • Duration 28:34

We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to their businesses.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Kelly Sinclair is the CEO of KS & Co and host of the Entrepreneur School podcast. Kelly, an award-winning marketer and visibility coach, shares her journey from corporate communications to entrepreneurship, juggling life as a mom and a business leader.
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Watch the episode ‘Growing Brand Visibility In Just 10 Minutes a Day Featuring Kelly Sinclair’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Launching in January 2025? Why You Need To Start Preparing Now.

Episode 877

Friday, November 15, 2024 • Duration 10:07

Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Listen to episode 843: How To Launch Like A Pro (Even If You Don’t Have A Huge Team)
Listen to episode 758: Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter

Episode 876

Wednesday, November 13, 2024 • Duration 24:24

Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on managing an event that caters specifically to online course creators, discussing everything from revenue generation to operational strategies and speaker engagement. Plus, she'll share why focusing on a specific niche can really make your summit stand out.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Watch the previous episode ‘The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Gemma’s Links:

The Journey from Blogger to 7-Figure Business Owner with Gemma Bonham-Carter

Episode 875

Monday, November 11, 2024 • Duration 38:29

Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure lifestyle-first business, diving into the world of online courses, AI, and sales funnels. We'll explore the pivotal role of mentorship and targeted strategies that propelled her from a passion project to profitable enterprise.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Watch the episode ‘Monetizing Summits: $78k Revenue Detailed Breakdown + Strategy with Gemma Bonham-Carter’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Gemma’s Links:

DM Gemma on Instagram

Why You Shouldn’t Run Lead Magnet Ads While You’re Launching

Episode 874

Friday, November 8, 2024 • Duration 09:23

My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net.
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Spoiler: it didn’t work.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Jamie Sampany-Kessie’s Links:

Say hi to Jamie on Instagram

How to Make Friends & Sales Everywhere You Go, with Renee Hribar

Episode 873

Wednesday, November 6, 2024 • Duration 29:03

Sales coach Renee Hribar joins us again to share her knowledge on making genuine connections in sales. She breaks down effective sales techniques, leveraging her extensive experience that started with selling pagers in the 90s.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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If you missed the announcement: Jamie, my wife is the new co-host and brings fresh perspectives to our conversation, enhancing the dynamic as we navigate the intricacies of sales strategies.
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Watch the previous episode ‘Unleashing Sales Success with Renee Rebar: Strategies, Psychology, and Scaling Your Online Business’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

‍‍ ‍‍ ‍‍ ‍‍ ‍‍Renee’s Links:

Unleashing Sales Success (1M by Age 25) with Renee Hribar

Episode 872

Monday, November 4, 2024 • Duration 36:31

We're discussing sales strategies with Renee Hribar, a powerhouse in the field who made her first million by age 25. Renee shares key mistakes women entrepreneurs make when selling for themselves and the importance of creating genuine connections in sales.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Watch the episode ‘How to Make Friends & Sales Everywhere You Go, with Renee Hribar’
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Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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Renee’s Links:

Connect with Renee on Facebook

The Art of Online Business – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

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RSS feed quality and score

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The Art of Online Business – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Youtube99+

Instagram99+

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Youtube99+

Instagram99+