Success With Jewelry – Details, episodes & analysis

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the first part, be sure to check it out—it's never too early to start preparing!

We’ll cover key strategies for creating engaging holiday marketing campaigns, from email and social media to special promotions and holiday-themed branding. Plus, we’ll share tips on how to elevate your customer service, communicate order deadlines, and create a memorable shopping experience.

To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com. 

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it’s never too early to start. We’ll discuss the importance of setting clear goals, understanding consumer trends, and managing inventory effectively to maximize sales and customer satisfaction during the holiday season.

We'll also explore how early planning can make a big difference in reaching your business objectives and provide tips on what products to stock up on based on past sales data.

To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
 
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. We’ll also share how you can try out being an Insider. 

In the bonus content of this episode, we also share what’s on our minds now and brainstorm ideas for future episodes.

To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #4. In this episode, we'll be talking about entrepreneurship and how a business can (and should) evolve over time. You'll learn the following things:

• Why, when, and how we first started working for ourselves 
• How we first positioned ourselves and established our brands
• How our brands and businesses have evolved over time

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #3. In this episode, we'll be talking about holiday planning. You'll learn the following things:

• Holiday Planning: Why is it so important? 
• Tips to successfully plan ahead.
• Frustrations with planning and how to overcome them.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #2. In this episode, we'll be talking about the state of the industry. In this episode, you'll learn the following three things:

• What is happening in the jewelry industry from our perspective.
• How things have changed over the past year.
• What we think you should be doing now to find success?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #1. In this episode, we'll be sharing the "why" behind our Success With Jewelry podcast and community. In this intro episode, you'll learn the following three things:

• What is "Success With Jewelry", and how was the idea born?
• How has the project evolved over the past nine months, and what are we doing now?
• What are we offering, and how can you benefit? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Episode Links

Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/

Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok.

• Kylie talks about her passion for collecting fine jewelry, influenced by her mother and grandmother's collections.

• Kylie shares how she creates engaging content by staying authentic and sharing her quirks, using content buckets to keep her ideas organized.

In the bonus content, Liz and Kylie talk about brands that inspire them the most.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks!

• What were Laryssa's highlights from JCK?

• What the heck is going on with Meta? Updates about Instagram

In the bonus content of this episode, we chat about Vegas trends.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business:

• Why they can be an effective form of audience building

• Some general guidelines

• And what to look for when seeking out collaborations

In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to look for potential collaborators.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.