Joy Joya Jewelry Marketing Podcast – Details, episodes & analysis

Episode #303 - "How to Leverage "Micro Moments" in Jewelry Marketing"

Learn more about JOYDECK: https://myjoydeck.com/
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #303. I want to talk about micro-moments in marketing! In marketing, "micro-moments" refer to the small instances when consumers turn to their devices to act on a need, whether it's to learn something, do something, discover something, watch something, or buy something.

These micro-moments provide opportunities for a jewelry brand to engage with customers by being present with relevant, helpful content or offers at the exact time they're needed.

As a jewelry brand, it's crucial to be present during micro-moments because these customers have a clear intention. Instead of interrupting them, you're connecting with them right where they are.

In this episode, I'll share examples of micro-moments and offer guidance on how you can tailor them to your brand and storytelling. This approach will help you connect with your ideal customers where they are, offering them more than just a product—providing real value and fostering an emotional connection.

In our "Gold Mine" segment, I want to talk about the importance of kindness and humility in business and how these qualities can take you further than you might expect.

Transcript: https://joyjoya.com/micro-moments-in-jewelry-marketing

00:00 Start
3:53 Primary Episode Content
15:15 The Gold Mine

Episode #302 - "How to Pivot Jewelry Marketing For Rising Gold Prices"

Learn more about JOYDECK: https://myjoydeck.com/
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass

Welcome to Episode #302. I want to talk about gold prices! As I’m recording this episode, the price of gold is over $2,500 per ounce. With gold prices continuing to soar, fine jewelry designers and small brands are finding themselves at a crossroads.

Do you stick to your roots, crafting luxurious pieces in the traditional solid gold your customers love, or do you pivot to keep your creations accessible and your business thriving? 

The good news is, there’s no need to choose just one path. In fact, the rise in gold prices is the perfect opportunity to flex your creative muscles, offering fresh, innovative solutions that not only meet the market's demands but also elevate your brand's allure.

Imagine transforming the challenge of rising costs into a golden opportunity—literally! By embracing out-of-the-box marketing and merchandising strategies, you can continue to dazzle your customers with the magic of gold, all while staying true to your brand's unique identity. 

Whether it's mixing metals, introducing new materials, or simply reimagining how you tell your brand’s story, the possibilities are as limitless as your creativity. So in this episode, I'm going to dive into some fun and inventive ways to navigate these golden waters and come out shining brighter than ever.

 In our "Gold Mine" segment, I just want to share some fun things that have been happening on JoyDeck this month - and how you can join our new jewelry marketing support platform if you're interested. 

Transcript: https://joyjoya.com/how-to-pivot-jewelry-marketing-for-rising-gold-prices

00:00 Start
4:29 Primary Episode Content
18:30 The Gold Mine

Episode #293 - "Are Your Email Subscribers Seeing Your Jewelry Emails?"

Welcome to Episode #293. In today's episode, I want to discuss the importance of quality over quantity in email marketing and how to maintain a healthy subscriber list.

This topic arose because I've noticed a significant increase in spam subscribers on my clients' lists recently, and I've heard similar stories from others in the marketing community. This issue, known as "list bombing," is described in Klaviyo's support documentation as "a malicious attack where the attacker exploits a signup form or checkout page by making a large number of fake submissions, filling the associated list with emails and phone numbers that have not consented or are invalid."

Although a rise in email subscribers might appear beneficial for your brand at first glance, it only holds true if all the new contacts are genuine.

Sending emails to these fake profiles can harm your deliverability, as your emails might get caught in spam traps. You'll also see a decline in your open rates. Later in this episode, I'll delve deeper into list bombing and share ways to protect yourself against it.

The main focus today is to ensure your subscribers are legitimate, genuinely interested, and actively engaging with your emails, regardless of whether you have 100 or 100,000 subscribers. Stay tuned for tips on achieving this with your email marketing strategy.

Transcript: https://joyjoya.com/jewelry-email-subscribers

Apply for the grant: https://jewelrybrandincubator.com

00:00 Start
3:31 Grant Announcement
6:56 Primary Episode Content
20:00 The Gold Mine

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I’ll be talking about gratitude and why it's more important than ever to express genuine gratitude - not only to the people who have purchased from you but also to the people who follow your marketing content on email and social media. We're about a month away from Thanksgiving, so I wanted to plant this seed in your head and give you some time to prepare for the season of gratitude.

I'll be discussing:

• Why gratitude is so important
• Who should you be thanking and how to thank them
• Make gratitude a lasting value

Links from the episode:

"Breaking the Habit of Being Yourself" - https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094

Learn more: https://joyjoya.com

In this episode, I share my interview with Paul Rutter, a celebrated customer experience expert who's been recognized by USA Today, ABC, NBC, MarketWatch, and FOX. Over the past three decades, Paul Rutter has managed and guided some of the largest and most luxurious cruise ships in the world, where living with his customers, clients, and coworkers is a way of life. Speaking frequently to leaders around the globe, Paul asks a singular question: 

“Could YOU or YOUR company survive if you had to live and work with your customers, clients, and coworkers?”

His time on the high seas has taught him that through approaching customer service with the intent to exceed his customer’s expectations, rather than just meet them, creates higher levels of customer satisfaction, retention, loyalty, and repeat business. Perfect is the starting line, not the end goal. 

He's also the author of bestseller “You Can’t Make This Ship Up”, a hilarious look at the lessons he’s learned at sea and now applies to land-based businesses. 

In this episode, we'll be covering:

• Why should every single customer experience is critical for a business owner
• How the customer experience also positively impact team morale and help a business owner attract the best employees
• Where to start if you want to begin improving your customer experience
• …and more!

Sparkle Award:

Octave Jewelry - https://instoremag.com/octave-jewelry-wins-2022-halstead-grant/

News Articles:

New Email and SMS Marketing Reports Showcases Their Value to Brands - https://www.mytotalretail.com/article/new-email-and-sms-marketing-reports-showcases-their-value-to-brands/

Marketers ramp up promotions to curb expected holiday lows, survey says - https://www.retaildive.com/news/holiday-marketing-promotions-shopping-inflation/633736/

Pinterest Provides New Insights for Marketers - https://www.socialmediatoday.com/news/pinterest-provides-new-insights-for-marketers-updated-conversions-api/634209/

More about Paul Rutter:

https://www.paulrutterspeaks.com/

Transcript: https://joyjoya.com/jewelry-customer-experience

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I’ll be talking about PR and the marketing conditions that need to be met in order to ensure that PR will truly work for you. In the last episode, I mentioned the Rough Cut podcast and how hosts Alain and JB were discussing PR and whether or not "anyone truly gives a damn!" I see a lot of jewelry brands investing in PR before they're ready to do that, so hopefully this short episode will help someone out there save money or at least invest their money more strategically.

I'll be covering:

• The foundation you need before investing in PR and why
• What will PR yield for you, and is it worth it?
• What to do if you decide you're not ready for PR

Links from the episode:

https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357

Learn more: https://joyjoya.com

In this episode, I'll be sharing the top five holiday marketing trends I've been seeing so far for 2022. At this point in the game, you should already have developed a strategy for your holiday marketing, and you've begun executing on it. But I want to share these trends because I think it's interesting to see "how things are going" out there in the world of the jewelry industry. You can also potentially make some small pivots to adjust to consumer behavior, and I'll suggest some adjustments in this episode.

I'll be covering:

• What are the five holiday marketing trends in 2022?
• What pivots, if any, can you make at this point?
• What can you learn for next year?

Sparkle Award:

Stephanie Gottlieb opens virtual jewellery store in the metaverse

https://mobilemarketingmagazine.com/stephanie-gottlieb-opens-virtual-jewellery-store-in-the-metaverse

News Articles:

Pop-Up Strategies That Power Unique Shopper Journeys

https://www.retailtouchpoints.com/topics/customer-experience/pop-up-strategies-to-create-unique-consumer-journeys-for-long-term-success

Brands are investing in original sound marketing on TikTok

https://www.modernretail.co/marketing/brands-are-investing-in-original-sound-marketing-on-tiktok/

Rough Cut Podcast: Does She Even Go Here?

https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357

Other links from this episode:

Episode #197 - 5 Direct Mail Marketing Ideas for Jewelry Brands - https://joyjoya.com/direct-mail-marketing-jewelry

Transcript: https://joyjoya.com/jewelry-marketing-trends-holiday

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I’ll be talking about LUCK and the role it plays in marketing and business growth. When it comes to the jewelry brands that make it big, are they just lucky, or do they actually know something you don't know? Why did THEY find success and not you?

I'll be discussing:

• The role of luck in marketing and business success
• What's more effective and sustainable than luck?
• How you can create more luck for yourself

Links from the episode:

Ep #194 - 3 Tips to Maintain Focus in Jewelry Marketing - https://joyjoya.com/focus-in-jewelry-marketing

Learn more: https://joyjoya.com

In this episode, I share my interview with a fascinating and creative woman who I met at this year's JCK Las Vegas, when I participated with her on a panel called "The Fringe of Marketing". Janzen Riley Tew is a talented and visionary photographer as well as the founder of the marketing and design agency Denim + Velvet, which services the fashion and jewelry industries. I personally consider her to be the TikTok queen, so we spend a lot of time chatting about the social media platform in this episode. 

In this episode, I'll be covering:

• What jewelry brands can do to ensure they're effectively communicating their vision and identity in 2022 and beyond
• Why should today's jewelry brand's consider investing time and energy into TikTok
• Storytelling opportunities for jewelry brands on TikTok and Instagram Reels and well as some best practices for using both platforms
• …and more!

Sparkle Award:

The Clear Cut - https://digiday.com/marketing/why-a-dtc-jewelry-company-is-placing-its-bets-on-organic-growth-via-tiktok/

News Articles:

The top luxury categories among US consumers - https://www.insiderintelligence.com/content/top-luxury-categories-among-us-consumers

Art’s New Perch: Your Neck, Not Your Wall - https://www.nytimes.com/2022/09/29/arts/design/artist-jewelry-sothebys-auction-fashion-jewels.html

Instagram Expands Test of Multiple Links in User Bios - https://www.socialmediatoday.com/news/Instagram-Testing--Multiple-Links-in-User-Bios/633203/

More about Janzen Riley Tew:

Denim & Velvet - https://www.denimandvelvet.com/
Denim & Velvet Instagram - https://www.instagram.com/denimandvelvet/

Transcript: https://joyjoya.com/jewelry-branding-expert

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this week's episode, I’ll be talking about being an early adopter in business or marketing. Do you typically get curious about the latest trend, tech tool, or innovation? Or do you wait for others to try it first before you give it a look? In recent years, some of these things have included TikTok, NFTs/metaverse, AR/VR try-on, and livestream shopping, just to name a few.

I'll be discussing:

• My personal take on early adoption - what do I think?
• Should you try to be more of an early adopter? Or should you watch and learn?
• If you do choose to be an early adopter, how can you do it in a balanced and strategic way?

Links from the episode:

Ep #201 - When to Adopt a New Social Media Marketing Platform - https://joyjoya.com/interview-with-jewelry-marketing-expert/

Learn more: https://joyjoya.com