Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the first part, be sure to check it out—it's never too early to start preparing!

We'll cover key strategies for creating engaging holiday marketing campaigns, from email and social media to special promotions and holiday-themed branding. Plus, we'll share tips on how to elevate your customer service, communicate order deadlines, and create a memorable shopping experience.

To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com. 

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it's never too early to start. We'll discuss the importance of setting clear goals, understanding consumer trends, and managing inventory effectively to maximize sales and customer satisfaction during the holiday season.

We'll also explore how early planning can make a big difference in reaching your business objectives and provide tips on what products to stock up on based on past sales data.

To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
 
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. We'll also share how you can try out being an Insider. 

In the bonus content of this episode, we also share what's on our minds now and brainstorm ideas for future episodes.

To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #4. In this episode, we'll be talking about entrepreneurship and how a business can (and should) evolve over time. You'll learn the following things:

• Why, when, and how we first started working for ourselves 
• How we first positioned ourselves and established our brands
• How our brands and businesses have evolved over time

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #3. In this episode, we'll be talking about holiday planning. You'll learn the following things:

• Holiday Planning: Why is it so important? 
• Tips to successfully plan ahead.
• Frustrations with planning and how to overcome them.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #2. In this episode, we'll be talking about the state of the industry. In this episode, you'll learn the following three things:

• What is happening in the jewelry industry from our perspective.
• How things have changed over the past year.
• What we think you should be doing now to find success?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #1. In this episode, we'll be sharing the "why" behind our Success With Jewelry podcast and community. In this intro episode, you'll learn the following three things:

• What is "Success With Jewelry", and how was the idea born?
• How has the project evolved over the past nine months, and what are we doing now?
• What are we offering, and how can you benefit? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Episode Links

Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/

Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok.

• Kylie talks about her passion for collecting fine jewelry, influenced by her mother and grandmother's collections.

• Kylie shares how she creates engaging content by staying authentic and sharing her quirks, using content buckets to keep her ideas organized.

In the bonus content, Liz and Kylie talk about brands that inspire them the most.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks!

• What were Laryssa's highlights from JCK?

• What the heck is going on with Meta? Updates about Instagram

In the bonus content of this episode, we chat about Vegas trends.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business:

• Why they can be an effective form of audience building

• Some general guidelines

• And what to look for when seeking out collaborations

In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to look for potential collaborators.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.

Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. 

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll dive deeper into how advocating for your brand can lead to opportunities. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information.

We'll be covering:

• Should you be engaging with Threads?

• Should you be posting more Reels?

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll share how to know if your social media strategy is working for you.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas.

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll share how to actually use your customer personas and which questions you should be asking as you're doing the research.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)!  She'll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities.

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share some of the current best practices for Pinterest.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com. 

Info and Links From Andrea:

- Here is the link to sign up for email list - https://www.redpingeek.com/ultimate-pinterest-starter-guide

- For designers interest in Pinterest Management Services can contact her at andrea@andreali.com

- Free resources - https://www.redpingeek.com/jewelers-guides

- Sales Page to her new course - https://red-pin-geek.thrivecart.com/chatgpt-jewelers-content-toolkit/

Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer.  

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, Liz and our special guest discuss the brands in the industry that stand out to them the most.

• Todd Reed: https://toddreed.com/
• Judy Geib: https://judygeib.com/
• Gabriella Kiss: https://www.gabriellakiss.com/
• Tura Sugden: https://turasugden.com/
• Johnny Ninos: https://ninosstudio.com/
• Shane Yamane: https://syamane-studio.com/
• Loren Nicole: https://loren-nicole.com/
• Alex Monroe: https://www.alexmonroe.com/

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points:

• Know what makes your jewelry and brand unique, defining the essence of your brand

• Imagine who might resonate with your unique value and story

• Try to find these people and engage with them, build relationships, see how it resonates

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll share brands that we think know their target audience well - and how they build relationships with that audience.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We'll chat about the shows we walked, trends we noticed, and the insights we learned. 

In the bonus content, we discuss what we think is going on in the industry and our uncensored thoughts - just for Insiders.

Brands mentioned in this episode:

• 12th HOUSE https://12thhousejewelry.com/

• Ciara Bowles Jewellery https://www.ciarabowles.com/

• Hilary Finck Jewelry https://hilaryfinck.com/

• Karin Luvaas https://karinluvaas.com/

• Sunlit Fine Jewelry https://www.sunlitfinejewelry.com/

• Svetlana Lazar https://svetlanalazar.com/

• Tamsin Rasor https://tamsinrasor.com/

To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #79. In this episode, Laryssa and Liz talk about what's going on with Instagram. They also share the current best practices in 2024.

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, they also share brands they love to follow on Instagram.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. 

• They get honest about what they're doing wrong and what they can improve

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, they explain how you can audit your own marketing and then convert that audit into useful action steps.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they've learned since starting each of their businesses separately in spring 2016!

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, they talk about their biggest mistakes and missteps.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand. 

Special discount from Megan! Take 20% off these two programs: 

• Poetic Product Descriptions 

• Sell without Shame

https://Shop.MeganAuman.com

Code: SWJ20

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, they talk about about what makes a good brand voice

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner.

• What steps should you take?

• How do you know when something might not be a good fit?

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll share more insights into how to stand up for yourself and take control of your business.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #74. In this episode, we share our thoughts about recent marketing we've received. 

• We're going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. 

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll talk more specifically about brands with marketing that's catching our attention and why it's good.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother's Day, including:

• Why Mother's Day is an important holiday for jewelry businesses

• How to make your plan

• And how to stay consistent and follow through

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll talk more about planning ahead to make the most of seasons and holidays.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it's important.  

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll share more ways to build trust with your audience.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com. 

Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list.

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll share what makes a "good" email and current trends in email marketing.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling".  

• We'll share tips for clienteling and one-on-one outreach.  

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll discuss direct outreach to your wholesale prospects. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing. 

In this episode, we discuss TikTok and how it can benefit jewelry brands.

In the bonus content, we also dive into which other platforms jewelry brands should focus on right now.

Brands mentioned in this episode:

• Susannah King London: https://www.susannah-king-london.com/

• Starling: https://www.starlingjewelry.com/

• Artifex: https://artifexfine.com/

• Blanks Jewelry: https://blanksjewelry.co/

To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now! 

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, dig deeper into storytelling and talk about the trade show scene. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business!

• Why should you put hiring on your radar in 2024
• When's it time to hire, and what are your options?
• How to get clear on your hiring goals and find the right employee

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, Laryssa talks more about her own personal experience hiring employees and building her team. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024.

• How can you make the most of your social media marketing efforts this year?

• Which trends might be worth trying?

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll give you our totally unfiltered take on how social media marketing will evolve this year for jewelry brands. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year:

• We'll what we think will be important to focus on in the upcoming year.  

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll reflect on 2023 and share some tips for starting the year strong.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning. 

• We'll share how to get started planning your year 

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll dive deeper and share more details about creating your plan and specifically content planning. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Hello! We're off this week to celebrate the holiday season, enjoy some time with our families and RELAX. We hope you are too! 

Thank you for an amazing year. We know the final push to the end of Q4 is exhausting but you did it! And we're proud of you. 

We've said it before and we'll say it again, we appreciate your support. And the best gift you could give us is a review! Or even leave us a comment!

Happy Holidays! And Happy New Year! We'll be back in a couple of weeks.

Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year.

• We'll share tips for setting your 2024 goals

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we'll be talking through setting our own goals for the upcoming year.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year.

• How to set your priorities and determine the resources you'll need

• How to decide where to be spending your marketing dollars

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we're going to discuss some ways you can free yourself up to work more "on" your business rather than "in" your business.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com. 

Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas. 

• A brain dump of ideas for the upcoming year that you can use!

We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we're going to discuss some of the most exciting things we saw other brands do this past year and trends for next.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #61. In this episode, Liz and I are going to give you a "content challenge" for the New Year". Even though 2023 isn't quite over, now's an awesome time to start preparing for 2024 to set yourself up for success in January. We'll be giving you:

• A structure for the content challenge, including steps for how to set yourself up and how much time you should spend doing each step

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share tips for staying on track and continuing the momentum far beyond your New Year's resolution.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website.

In the bonus content, we'll be taking everything we learned from the website audit and creating an action plan. 

To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events. 

• Tips for a successful event 

• The importance of follow up

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share collaboration and event ideas.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #59. In this episode, we're talking about the common mindset that you're "bothering" your customers - and how you can work to get over that mindset and instead market your business successfully. Because your customers want more of you!  

• What does this mindset look like, and how do we see it manifested most often?

• How can you work to improve your mindset? 

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share examples of brands that are communicating with us very regularly, but we love them anyway and are never bothered by them!

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #58. In this episode, we're talking about holiday gift guides for jewelry brands. We cover:

• What makes a good gift guide? 

• Tips for creating and promoting your gift guide. 

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share other things you can be doing now to have a successful holiday season.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #57. In this episode, we're going to discuss AI and how you might be able to use it in your business.

• What is AI and what do we think about it? 

• Can AI help your business? 

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share some ways you can consider using AI in your business.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #56. In this episode, we're going to share tips about making the most of your customer testimonials. We'll be covering:

• Why testimonials are so important

• How to get them from your customers

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we talk about where to share your testimonials and how to leverage them in your marketing.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. They cover:

•  Why should a jewelry brand consider wholesale? 

• Tips for a successful wholesale strategy

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share more tips and discuss some of the biggest mistakes brands make when it comes to wholesale.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #54. In this episode, we'll cover why it's important to be passionate about your brand and share that passion with your target audience. We discuss:

• Tips for sharing your passion  

• What to do when you're feeling burnt out

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share brands that inspire us with the way they share their enthusiasm and passion.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover:

• Why you need to promote a promotion in order to see results

• How much lead time as well as where to promote

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we cover what to do if your followers/subscribers aren't responding in the way you hope.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We'll cover…

• Why is marketing valuable? 

• Is the cost worth it? 

We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we cover:

• How much does marketing actually cost? 

• Consultants, advertising, photoshoots, etc 

• If you were a brand, where would you spend your money? 

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #94. In this episode, we chat with well-known jewelry industry writer and editor Emili Vesilind. She's the Editor-in-Chief of Gem + Jewel and the co-host of the Rough Cut Podcast. In this episode, Emili shares her point of view as an editor and what stands out to her when she looks at jewelry brands.

In the bonus content of this episode, we share some current trends and brands Emili is loving right now.

Designers mentioned in this episode:

• Alexa Horton (I seira) - https://iseira.com/
• Amedeo - https://amedeo.shop/
• Danielle Miele (Gem Gossip) - https://gemgossip.com/
• Leen Heyne - https://leenheyne.nl/
• Ciara Bowles - https://www.ciarabowles.com/
• Grainne Morton - https://www.grainnemorton.co.uk/
• Tamsin Rasor - https://tamsinrasor.com/
• Loren Nicole - https://loren-nicole.com/
• Harwell Godfrey - https://harwellgodfrey.com/

To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.