Stay Paid Podcast – Details, episodes & analysis

Lead gen isn’t your problem. Your client experience is.

In this Stay Paid episode, Sheila Reddy, founder and CEO of Mosaik, joins us to share how she transitioned from healthcare leadership to building one of the most client-focused real estate platforms on the market. What started as a frustration with her own homebuying experiences has turned into a solution that gives agents a competitive edge where it matters most—during the transaction.

💡 What You’ll Learn:
✅ Why “digital transparency” is now a baseline consumer expectation
✅ The surprising origin of Mosaik—and what real estate can learn from healthcare
✅ Why AI doesn’t need to do everything—just the right things
✅ The Domino’s Pizza Tracker analogy that explains how agents can win more referrals
✅ How to stop obsessing over leads—and start delivering service that sells itself

🎯 Bonus: Hear why a color-coded Google Doc was the “best client experience” Sheila ever had—and why that shows the bar is way too low.

🔗 Resources & Connect:
• Learn more: mosaik.io
• Email Sheila directly: [email protected]
• FREE Sample of ReminderMedia’s Magazine: remindermedia.com/staypaidmarketing

🎧 This episode is a must-listen if you want to future-proof your business beyond leads and listings.

AI isn’t just coming—it’s here, and it’s already changing the way the top real estate pros do business.

This week on Stay Paid, we welcome back Jason Pantana, marketing coach and Tom Ferry speaker, for a deep dive into the AI strategies every real estate agent must understand to stay competitive. From ChatGPT and Claude to CapCut and Canva, Jason shares the exact tools, prompts, and real-world applications agents are using right now to scale their marketing and dominate locally.

💡 What You’ll Learn:

✅ The 4 essential AI output types every agent should use: Words, Images, Sounds, Videos
✅ How to build effective, repeatable prompts that actually sound like you
✅ What Answer Engine Optimization (AEO) is—and why it will soon beat SEO
✅ How to use Claude to generate branded seller reports in minutes
✅ Jason’s favorite AI tools for social media content, video, and client engagement

🎯 BONUS: Use code AIM50OFF to get 50% off lifetime access to Jason’s AI Marketing Academy!

🔗 Resources & Connect:
• AI Marketing Academy: aimarketingacademy.ai (Use code AIM50OFF for 50% off)
• Jason’s Instagram: @jasonpantana
• ReminderMedia free sample: remindermedia.com/staypaidmarketing

Stephen Acree and Cody Smith of Acree Brothers Realty Team, the #1 agency in Lynchburg, Virigina, share expert open house strategies to attract top-tier listings, engage buyers, and convert visitors into clients. Learn how to get agents to send you the best opportunities, use a genius approach to involve neighbors and boost interest, and master a follow-up plan that builds trust and keeps prospects in your pipeline. Don’t miss these tactics and a chance to optimize a lucrative lead source!

Connect | Resources

·      Download our FREE Open House Resource, including a turnkey open house kit (welcome sign, home survey, kid-friendly activities, and a lot more), a customizable Canva template for branding, an end-to-end open house playbook, and FREE landing pages to capture visitor info.

Visit our Resource Library for more free resources, including e-books, printables, and lead magnets to attract new leads.

Do you have a question you’d like us to answer? Send us an email at [email protected], or shoot us a DM on Instagram @staypaidpodcast.

💥 Let us help you get more referrals and repeat business! Visit remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

We’re speaking with Stephen Acree of Acree Brothers Realty Team in Lynchburg, Virginia. His team's recent activity is evidence that, despite the real estate marketing being decidedly tough, agents who truly understand what is going on in it should have no problem positioning themselves for success. He knows this to be true because his team has figured out a winning strategy and is setting appointments every week. Listen to discover which homeowners want to sell and where to find them, find out what to do now to grab market share when mortgage rates drop, get a script that will start conversations with targeted homeowners about listing their properties, and understand the critical daily activities that will keep your pipeline full.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Call: 434-607-2976

Instagram: @acreebrothers

Email: [email protected]

Free webinar: “An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market”

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

2:00     It’s a tough market

2:26     How to talk about the market

3:27     Who’s moving & who’s buying now

4:52     Target absentee owners & investors

6:35     Where to find absentee owners

8:20     Script for absentee owners

9:45     Prospect for your pipeline

11:44   What agents should be doing/saying now

15:06   The importance of that agent’s attitude

16:03   Calling who and saying what

19:16   Off-the-market deals

20:27   Get back to the basic

23:11   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Finding Inventory: Strategies That Are Working in Today's Market

Hiring the right people is a make-or-break endeavor for your business, but so is selecting the right referral partners. Make a mistake, and you could end up paying for it in ways beyond lost time and money. In this Silver Dollar episode, we’re sharing the hiring mistakes we’ve learned to avoid and what we believe are some of the most critical measures you can take to ensure you’ve got the right people in the right seats. Listen to find out the first step in the hiring process that will quickly weed out unqualified candidates, the attributes you should weigh more heavily than job experience when considering an applicant, and how to develop a rubric that will help you identify the qualities you are looking for.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

·      Free tool: Predictive Index Behavioral Assessment

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:34     Identify top performers from the start

4:34     Be a leader people want to follow

5:46     Create a rubric of qualifications

8:02     Don’t turn red flags pink

11:07   Superstar characteristic: energy/passion

11:58   Superstar characteristic: communication

12:45   Superstar characteristic: motivation

13:31   Superstar characteristic: character

14:38   Questions to reveal character

17:59   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

When you first started your career and were trying to generate leads, someone likely told you to reach out to your sphere. But how do you do that without coming across as self-serving? Mike Wagner is a luxury home agent who runs a “day one in real estate” class for new agents. Along with explaining how to effectively connect with your sphere using handwritten notes, Mike shares his experience and his formula for ACE (automatic, consistent, and effective) marketing. Listen to find out how easy it can be to get contact information for the people in your sphere, the sensible way to use social media to nurture relationships, and how to position yourself as a successful agent in your first 90 days.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Connect with Mike at [email protected]

·      The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

1:14     Mike’s backstory

1:50     New agents’ biggest pain point

3:40     Mike’s Class: Day 1 in Real Estate    

4:56     Drilling down into your SOI

8:08     Strategy for reaching out to your sphere

11:44   You have to be willing to ask for a favor

13:43   The power of handwritten notes

15:54   90-day new agent marketing plan

18:56   Testimonial – the impact of American Lifestyle

22:15   ACE marketing and the 3-legged stool

24:29   Marketing needs to be consistent

25:29   Handwritten notes: economical, soft-touch marketing

27:06   Social media epiphany

29:53   Social media combined with handwritten notes

33:05   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Expressing gratitude to your clients is not only a kind and considerate gesture but also a powerful way to build strong relationships. A thoughtful gift, even a modest one, will go a long way toward setting your business apart from your competitors and contribute to a positive brand image in the minds of your clients. Listen to this Silver Dollar episode to hear about a fantastic idea that elevates the impact of even the simplest gift cards, discover how to garner favor with your referral business partners while putting a smile on your clients’ faces, and learn how to solve the age-old problem of what to give the client who has everything.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

Free e-book: “Getting Started with Relationship Marketing”

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:51     Don’t be like Luke

1:43     e-gift cards

2:31     Gift cards to local businesses

3:19     Experiences

4:35     Homemade gifts

6:11     Gifts for self-care

6:40     Donation to a charity

7:32     Hobby-related gifts

8:36     Send a video text message

9:35     Tips when giving gifts

11:40   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

As applications of AI continue to develop, they will dramatically improve our overall efficiency by streamlining and automating many time-consuming processes that we currently do manually. And it’s a safe bet that your competitors are already looking for ways to implement AI to get ahead. That’s why we’re revisiting some past episodes to give you the best-of-the-best tips for how you can start to incorporate AI into your marketing. Join us to hear how a former antichatbot agent now uses AI to improve his team’s efficiency, effectiveness, and speed to lead while maintaining authenticity, discover some of the best ways to prompt ChatGPT to give you personalized content that meets your specific needs, and find out some of the many ways you can use AI to repurpose your content for different channels and goals.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     Growing adoption of AI technology

1:57     Maintaining authenticity with chatbots (Ray Ellen)

4:36     Impressive stats about chatbots

5:59     Writing prompts to get the most out of AI (Josh Stike)

8:48     Discover all that AI can do (Luke Acree)

10:05   Repurposing content with AI (Josh Stike)

14:16   Action Item

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

The Best Golden Nuggets of 2023 | AI & ChatGPT

Luke recently had a chance to spend two days visiting with Stephen (one of his brothers) and his team of agents in Viriginia. Stephen is the #1 producer in Lynchburg, but he’s struggling to move up among Realtors® in the state—and now we’re pretty sure we know why. His pain point may very well be the same one that’s keeping you from achieving your best too. When you listen, you’ll discover two huge benefits of creating and sticking to a routine, how to stop reacting to your clients’ every demand and set expectations, and why you must be intentional about the details in your schedule.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Free e-book: The Ultimate Rookie Year Guide

·      Free webinar: “Your 2024 Marketing Plan: A Path to $100K or More”

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:51     Discovery of a massive pain point

3:08     Lack of routine prevents efficiency & effectiveness

4:12     Be intentional about having a routine (example)

6:57     The power of setting expectations

8:07     Routines are good for your health

10:32   Routines encourage growth & discipline

14:35   Little things will make a difference

15:43   Action Item

What I Learned Sitting with a #1 Producer for Two Days

Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

In our second review of our best-of-the-best episodes from 2023, we’re sharing some of the very best advice we’ve heard for hosting client events, including how you can get your referral partners to pay for them! Listen to discover our favorite holiday event that garners tons of goodwill and publicity, the one thing you want to make sure you have at every event, and an amazing script that naturally introduces the topic of referrals into any conversation.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

·      Blog: “How Million-Dollar Agents Use Client Appreciation Events to Get Referrals”

·      Free printable: Real Estate Referral Partner Worksheet

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     Best, hugely popular marketing tactic

1:37     Never pay for your client events (Luke Acree)

3:02     Get your clients involved; use a videographer (Shannon Gillette)

4:59     Mine your event for client reviews (Luke Acree)

7:14     Multiply your client touchpoints (Garrett Maroon)

8:37     Use events to produce referrals; script (Luke Acree)

12:14   Action Item

The Best Golden Nuggets of 2023 | Client Events