Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business – Details, episodes & analysis

Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority.

Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience.

You'll hear:

• Why most content creation burns people out—and how to fix it
• The storytelling formula I'm borrowing from Nas Daily (with a twist)
• My personal 60-day challenge to launch a series called Standout Business Shorts
• How you can adapt this model for your own brand—without reinventing the wheel

Plus, I share a behind-the-scenes preview of one of the first episodes featuring a self-serve, 24-hour bakery in rural Australia that’s gone viral on TikTok. Yes, it’s as awesome as it sounds.

This is more than a strategy—it's a challenge to stand out or blend in.
If you want to build trust at scale and have fun doing it, this one’s for you.

🎧 Listen in—and follow along as I take the leap into daily short-form serial storytelling.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You’re exceptional at what you do.

Your clients get results.
You’ve put in the time, earned the expertise, built something real.

So why does it feel like you’re still getting overlooked?
Still chasing clients?
Still blending in?

In this episode of The Standout Business Show, I’m breaking down:

5 Signs That You’re the Best at What You Do—But Still Getting Overlooked

If you're tired of inconsistent leads, forgettable content, and marketing that doesn’t reflect how good you actually are… this one’s for you.

We’ll unpack:

✅ Why your brand might not be standing out—even though you’re amazing at what you do
✅ What’s actually keeping high-ticket clients from choosing you
✅ The real reason your content isn't converting (and how to fix it)
✅ The one tool you’re probably underusing that could transform your authority fast
✅ A quick, powerful way to measure how well your brand is performing (free quiz included)

If any part of your business feels like a best-kept secret right now, let’s change that.

You’ve done the hard part—becoming great at what you do.
Now let’s make sure the right people see it.

Resources

Discover your Standout Score: 

Find out in just 2 minutes with your Standout Business Scorecard

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

HATE clunky workshops? They're super annoying and they make it harder to learn.

Here's why:
❌ No direction means information is less intuitive.
❌ No clear purpose means you've got no....purpose...
❌ Poor pacing rushes crucial insights or drags simple stuff

What the solution?
Design your workshop like a story arc.

Result?
A workshop that feels whole and creates genuine "aha" moments.
Want to see how this can work for your next workshop?

Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories.

Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques.

Resources

Register for the Coaching-as-Marketing Blueprint training.
(It’s FREE)

Connect with Rob Willis

Listen to Rob's Podcast

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Isn't it time you got serious about short form video?

Heading into 2023 it's become clear that all of the eyeballs on social media are on TikTok, Instagram Reels & Youtube Shorts.

If you post short form video consistently on any of these platforms, their algorithms will reward you by showing your content, and spreading your message, to more and more people.

There's probably never been a greater way to grow your personal brand, and build that know, like and trust factor at scale than with short form video content.

Even if you're feeling late to the game this is a great time to go full speed ahead with short form video this year.

To spark this conversation I've invited Digital Marketing coach Neal 🎙 Schaffer onto the Standout CEO Show and he's going to help break down how you can benefit from creating a short form strategy that works for your business and some of the pitfalls to avoid.

Listen up!!

Episode Resources

Connect with Neal Schaffer

Want more ideas for making your videos irresistible ? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

People have been talking more and more about building community rather than focusing on building a huge, large audience.

So, as we're looking forward to the new year, why do YOU think it's become so important to build an engaged community for YOUR business?

And why should you focus LESS on attracting a big crowd and MORE on getting the right people to stay?

One of the biggest mistakes I see when people make videos (or post any kind of content) is that they treat their content like a broadcast instead of a conversation.

I like to think about content creation like church on Sunday - call and response.

Only in this case you want the people in your audience to prompt response from you!

Today's episode is a replay of an interview I did with Ben Toalson, who's the lead video content creator at Podia - an online course and community building platform for creators.

In episode Ben is sharing his best secrets for building an engaged community on video that grows and sustains your business.

I know you're going to like this one. Stay tuned...

Episode Resources

Check out Podia https://www.podia.com/

Want more ideas for making irresistible videos? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 60 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Have you ever found yourself setting goals and then not following through?

Or, even worse, have you ever followed through on a goal but found yourself in a place you really didn't want to be?

Here's how you can avoid that fate in the coming new year...

I want to bust the myth that says the only way to achieve success is to set goals.

I'd like you to consider that it's totally OK to not know and move forward anyway.

If you happen to be one of those people who is super clear on what you want in life, this episode is not for you.

But for all the rest of us.

If you aren't always clear on where you want to go, then listen up!

Episode Resources

Get Victoria Labalme's book Risk Forward: https://amzn.to/3fLbypw

Want more ideas for making irresistible videos? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How do you sell with a story?

If you've read any book about storytelling for business you've probably heard the advice, "make your customer the hero, and you be the guide."

But today's guest on the Standout CEO Show is challenging that conventional storytelling wisdom.

Business storyteller and storytelling coach, Dan Manning, says that when you're telling a story to sell, start by telling your own story in a  way that shows that you understand your customer's problem and then shows how you solved it.

Listen up as Dan breaks down how you can tell the kind of personal story that doesn't just communicates your product or service, but also shares who you are as well.

Episode Resources

Connect with Dan Manning

Want absolute dream clients coming to you with ease who know they’re a perfect fit for your offer?

Stand Out In 60 Seconds - Check out Mic Drop Moments - Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You've likely heard this before: "In order to have a successful online business, you absolutely need a funnel!"

After all, a funnel promises to automate your business - magically bringing you clients while you sip piña coladas🍹on the beach, right?

The problem is that a funnel is impersonal. Your Funnel reduces your prospects to numbers.

You're forcing people down a path and squeezing them, round pegs and square pegs alike, through a small hole.

Funnels treat people like cattle. 🐮 Or sheep 🐑

Enter today's guest on the Standout CEO Show, Robb Gilbear, founder of GrowthHabit.org.

Robb suggests that instead of a funnel that you need to build a rocket ship where potential clients excitedly volunteer for the ride, enjoy the journey, and the clients who join you for the adventure stay with you for longer.

Buckle up - today we're headed for the Milky Way...!

Episode Resources

Connect with Robb Gilbear: https://growthhabit.org

Want to become the obvious choice to the right crowd & attract more clients on video? Check out: Mic Drop Moments - You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Have you ever thought that maybe all the digital marketing you're doing might actually be hurting your business?

That you're not “breaking through the noise,” you're just adding to it?

Perhaps you're not simply “one funnel away.” Maybe your funnel is preventing the big fish you want from seeing your bait.

Our guest on this episode of The Stand Out CEO Show, Tom Schwab, wants you to consider that you are just One Conversation Away from a rich life and a profitable business.

Tom is the Chief Evangelist Officer at Interview Valet where he helps his clients have more meaningful conversations as podcast guests.

If you believe that the best things in life come from conversations then this episode is for you!

Episode Resources

Connect with Tom Schwab: https://interviewvalet.com

Want to become the obvious choice to the right crowd & attract more clients on video? Check out: Mic Drop Moments - You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Stand Out Business Show!

If you loved this episode and you’re loving The Stand Out Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone you know who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Does your brand connect with your right audience?

How do you create a consistent and cohesive brand that lets you step into your expertise?

How do you make sure the experience someone has with your brand tells the same story...?
 
Every. Single. Time.

If your audience & customers & clients don’t understand what you’re all about as a brand, they’re going to have a real hard time connecting with you and your work.

To help address these issues I've invited re-branding specialist, Kelly Wittman onto the Stand Out CEO Show.

If you're looking to connect the dots between what you want your brand to be known for and how you’re actually showing up online then listen up!

Episode Resources

Connect with Kelly Wittman: https://wittandcompany.com/

Want to become the face of your business & turn your personal brand into profit?
 
In just 1 hour & get a month of short-form video content!
Check out: Mic Drop Moments 

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.