Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority.

Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience.

You'll hear:

• Why most content creation burns people out—and how to fix it
• The storytelling formula I'm borrowing from Nas Daily (with a twist)
• My personal 60-day challenge to launch a series called Standout Business Shorts
• How you can adapt this model for your own brand—without reinventing the wheel

Plus, I share a behind-the-scenes preview of one of the first episodes featuring a self-serve, 24-hour bakery in rural Australia that’s gone viral on TikTok. Yes, it’s as awesome as it sounds.

This is more than a strategy—it's a challenge to stand out or blend in.
If you want to build trust at scale and have fun doing it, this one’s for you.

🎧 Listen in—and follow along as I take the leap into daily short-form serial storytelling.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You’re exceptional at what you do.

Your clients get results.
You’ve put in the time, earned the expertise, built something real.

So why does it feel like you’re still getting overlooked?
Still chasing clients?
Still blending in?

In this episode of The Standout Business Show, I’m breaking down:

5 Signs That You’re the Best at What You Do—But Still Getting Overlooked

If you're tired of inconsistent leads, forgettable content, and marketing that doesn’t reflect how good you actually are… this one’s for you.

We’ll unpack:

✅ Why your brand might not be standing out—even though you’re amazing at what you do
✅ What’s actually keeping high-ticket clients from choosing you
✅ The real reason your content isn't converting (and how to fix it)
✅ The one tool you’re probably underusing that could transform your authority fast
✅ A quick, powerful way to measure how well your brand is performing (free quiz included)

If any part of your business feels like a best-kept secret right now, let’s change that.

You’ve done the hard part—becoming great at what you do.
Now let’s make sure the right people see it.

Resources

Discover your Standout Score: 

Find out in just 2 minutes with your Standout Business Scorecard

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

HATE clunky workshops? They're super annoying and they make it harder to learn.

Here's why:
❌ No direction means information is less intuitive.
❌ No clear purpose means you've got no....purpose...
❌ Poor pacing rushes crucial insights or drags simple stuff

What the solution?
Design your workshop like a story arc.

Result?
A workshop that feels whole and creates genuine "aha" moments.
Want to see how this can work for your next workshop?

Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories.

Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques.

Resources

Register for the Coaching-as-Marketing Blueprint training.
(It’s FREE)

Connect with Rob Willis

Listen to Rob's Podcast

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Isn't it time you got serious about short form video?

Heading into 2023 it's become clear that all of the eyeballs on social media are on TikTok, Instagram Reels & Youtube Shorts.

If you post short form video consistently on any of these platforms, their algorithms will reward you by showing your content, and spreading your message, to more and more people.

There's probably never been a greater way to grow your personal brand, and build that know, like and trust factor at scale than with short form video content.

Even if you're feeling late to the game this is a great time to go full speed ahead with short form video this year.

To spark this conversation I've invited Digital Marketing coach Neal 🎙 Schaffer onto the Standout CEO Show and he's going to help break down how you can benefit from creating a short form strategy that works for your business and some of the pitfalls to avoid.

Listen up!!

Episode Resources

Connect with Neal Schaffer

Want more ideas for making your videos irresistible ? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

People have been talking more and more about building community rather than focusing on building a huge, large audience.

So, as we're looking forward to the new year, why do YOU think it's become so important to build an engaged community for YOUR business?

And why should you focus LESS on attracting a big crowd and MORE on getting the right people to stay?

One of the biggest mistakes I see when people make videos (or post any kind of content) is that they treat their content like a broadcast instead of a conversation.

I like to think about content creation like church on Sunday - call and response.

Only in this case you want the people in your audience to prompt response from you!

Today's episode is a replay of an interview I did with Ben Toalson, who's the lead video content creator at Podia - an online course and community building platform for creators.

In episode Ben is sharing his best secrets for building an engaged community on video that grows and sustains your business.

I know you're going to like this one. Stay tuned...

Episode Resources

Check out Podia https://www.podia.com/

Want more ideas for making irresistible videos? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 60 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout CEO Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Have you ever found yourself setting goals and then not following through?

Or, even worse, have you ever followed through on a goal but found yourself in a place you really didn't want to be?

Here's how you can avoid that fate in the coming new year...

I want to bust the myth that says the only way to achieve success is to set goals.

I'd like you to consider that it's totally OK to not know and move forward anyway.

If you happen to be one of those people who is super clear on what you want in life, this episode is not for you.

But for all the rest of us.

If you aren't always clear on where you want to go, then listen up!

Episode Resources

Get Victoria Labalme's book Risk Forward: https://amzn.to/3fLbypw

Want more ideas for making irresistible videos? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, 
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How do you sell with a story?

If you've read any book about storytelling for business you've probably heard the advice, "make your customer the hero, and you be the guide."

But today's guest on the Standout CEO Show is challenging that conventional storytelling wisdom.

Business storyteller and storytelling coach, Dan Manning, says that when you're telling a story to sell, start by telling your own story in a  way that shows that you understand your customer's problem and then shows how you solved it.

Listen up as Dan breaks down how you can tell the kind of personal story that doesn't just communicates your product or service, but also shares who you are as well.

Episode Resources

Connect with Dan Manning

Want absolute dream clients coming to you with ease who know they’re a perfect fit for your offer?

Stand Out In 60 Seconds - Check out Mic Drop Moments - Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You've likely heard this before: "In order to have a successful online business, you absolutely need a funnel!"

After all, a funnel promises to automate your business - magically bringing you clients while you sip piña coladas🍹on the beach, right?

The problem is that a funnel is impersonal. Your Funnel reduces your prospects to numbers.

You're forcing people down a path and squeezing them, round pegs and square pegs alike, through a small hole.

Funnels treat people like cattle. 🐮 Or sheep 🐑

Enter today's guest on the Standout CEO Show, Robb Gilbear, founder of GrowthHabit.org.

Robb suggests that instead of a funnel that you need to build a rocket ship where potential clients excitedly volunteer for the ride, enjoy the journey, and the clients who join you for the adventure stay with you for longer.

Buckle up - today we're headed for the Milky Way...!

Episode Resources

Connect with Robb Gilbear: https://growthhabit.org

Want to become the obvious choice to the right crowd & attract more clients on video? Check out: Mic Drop Moments - You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout Business Show!

If you loved this episode and you’re loving The Standout Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Have you ever thought that maybe all the digital marketing you're doing might actually be hurting your business?

That you're not “breaking through the noise,” you're just adding to it?

Perhaps you're not simply “one funnel away.” Maybe your funnel is preventing the big fish you want from seeing your bait.

Our guest on this episode of The Stand Out CEO Show, Tom Schwab, wants you to consider that you are just One Conversation Away from a rich life and a profitable business.

Tom is the Chief Evangelist Officer at Interview Valet where he helps his clients have more meaningful conversations as podcast guests.

If you believe that the best things in life come from conversations then this episode is for you!

Episode Resources

Connect with Tom Schwab: https://interviewvalet.com

Want to become the obvious choice to the right crowd & attract more clients on video? Check out: Mic Drop Moments - You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Stand Out Business Show!

If you loved this episode and you’re loving The Stand Out Business Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone you know who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Does your brand connect with your right audience?

How do you create a consistent and cohesive brand that lets you step into your expertise?

How do you make sure the experience someone has with your brand tells the same story...?
 
Every. Single. Time.

If your audience & customers & clients don’t understand what you’re all about as a brand, they’re going to have a real hard time connecting with you and your work.

To help address these issues I've invited re-branding specialist, Kelly Wittman onto the Stand Out CEO Show.

If you're looking to connect the dots between what you want your brand to be known for and how you’re actually showing up online then listen up!

Episode Resources

Connect with Kelly Wittman: https://wittandcompany.com/

Want to become the face of your business & turn your personal brand into profit?
 
In just 1 hour & get a month of short-form video content!
Check out: Mic Drop Moments 

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What would your business be like if you could obliterate wimpy offers, eradicate blah sales pages & banish boring emails?

How can you create compelling content that converts and actually profit from persuasion?

To help answer these questions I invited certified persuasion coach, Karen Grill onto the Stand Out CEO Show.

Stay tuned as she shares the simple levers of persuasion that you can start using that will actually help your prospects persuade themselves that they're a great fit for your offer.

Listen up as we take a deep dive into how you can sell more using the power of persuasion and help you identify your persuasion gaps and convert more people.

Episode Resources:

Connect with Karen Grill on LinkedIn

KarenGrill.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do: 

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

In times of turmoil, and economic downturns, it’s those who stay the same that struggle. But if you learn how to reinvent yourself, your business can pull through the tough times and come back stronger.

Or so we're told...

And yet so many are resistant to change and cling to their old identities and the world changes around them.

(Think Kodak 📷 ).

Today we're going to dive into the question of why reinvention is a necessity for your business with serial entrepreneur and business growth coach Shilpa Panchmatia.

Listen up as we explore why this might be the perfect time to time for you to reinvent your business and brand so that it stands out from the crowd.

Episode Resources

Mic Drop Moments – 1 hr of your time = a month of social video content! Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How can you create content that is so attractive that your audience will want to start binging on everything you've published?

One of the secrets: You need to turn your content into a series - into a show - and there's no easier way to do this than to create a live video podcast.

In this special episode the host of the Binge Factor podcast, Tracy Hazzard welcomes me onto her show as a guest where she picks my brain about how I've turned this podcast into a live video series.

And bonus, she reveals my binge factor!

Listen in as we tackle the wins and challenges of live streaming podcast episodes and how you can get started, including the dos and don‘ts of live streaming and some important tips to get your brand known as an authority.

Episode Resources

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects?

Then join my special masterclass called 'The Coaching as marketing Blueprint' 

Do you feel like you’re spending way too much time on social media?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. 

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

The way you shop online is changing. Live streaming has become a super popular way to shop for items, and Live Commerce is at the forefront of this new trend.

But, so far the main venues for live shopping have been limited to private platforms like QVC or via affiliates operating on Amazon.

Now there's a brand new way to set up live shopping video on your own website & on your social media accounts (yes, multicast!).

Your video is linked directly to your Shopify, Square or Woocommerce & lets viewers click on the video, go directly to the product page and purchase - all while your live video keeps streaming!!

Mind. Officially. Blown.

This week's guest is Nicolas Bailliache, who's CEO of the shoppable video platform, Estreamly.com

Episode Resources

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What’s the secret to showing up big time and stepping out as the person who you really are?

What can you do to get out of your own way and take a stand as the person you're meant to be.

We all carry a little mirror in our pocket that reflects who we are and how we show up.

It's called your smartphone.

And if you're feeling less than confident about revealing yourself, a great, daily practice is to pick your phone up, hold it selfie-style, hit record and say what's on your mind.

To start this episode off I've pulled a really cool bit of inspiration from a viral video clip showing exactly how you can do this.

Not to be missed!!

Episode Resources:

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Trying to stand out amongst all the noise is one of the biggest challenges facing every small business.

With the current state of over saturated media & online channels, how can you harness the power of the press and gain massive exposure that actually moves the needle on your business growth?

I've invited Sabrina Stocker onto the Stand Out CEO Show to help us meet this challenge. Sabrina is a public relations expert and cofounder of Two Comma PR.

Using a combination of storytelling and behavioral economics she launched a viral PR campaign for her company, Shopping Slot.

“Every press publication in the UK picked it up, which resulted in over 100,000+ users within 24 hours and over 3 million page views and nearly half a million users within the first six weeks,”

Join us as Sabrina breaks down her PR formula and find out how you can put it to work for your business.

Episode Resources:

Connect with Sabrina Stocker on LinkedIn

Two Comma PR

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Want more people to respond to your LinkedIn posts or videos?

Wondering how to create LinkedIn content people will engage with?

Join the next guest on the Stand Out CEO Show, Daniel Kading and discover a Linkedin engagement marketing strategy that will improve your content creation process & help you interact with more prospects and grow a stand out personal brand.

Dan is a LinkedIn Success Mentor who helps businesses grow their brands on LinkedIn via content, community & engagement marketing.

Episode Resources:

Connect with Daniel Kading on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

One of my biggest challenges as a solopreneur has been my firm conviction that I can do it all.

In fact, I've spent years under the false assumption that there were certain things that no one could do better - like, for me, editing video.

(how could anyone else know the story I want to tell?)

And yet, by hanging on to these day-to-day tasks - by continually working in the trenches on 'all the things' - I was missing opportunities for growth and evolution and even maintaining my inspiration and sanity!

For example, what does your website say about you?

Does it free you from worrying about the technical stuff so you can fully unleash your magic to the world?

What does your team say about you? Do they free up your time and energy to pursue more of what makes you unique?

These are the questions that this week's guest, Dave Braun is tackling in his work as CEO of Pro Website Creators and Chief Freedom Officer of Hire My V.A.

Dave is on a mission to help you unleash your full potential in all areas of your work and life.

Listen up if you want to bring significance to your life and business via intelligent website design and smart business practices.

Episode Resources:

Connect with Dave Braun:  prowebsitecreators.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How can you create an omnipresent online presence without spending your whole life on social media?

What if you had a system that would allow you to publish your content across all your social media channels - without you doing extra work?

What if you could create one piece of content and then publish everywhere - automatically?

To show us how this can work I've invited Hani Mourra, founder of Repurpose.io, onto the Stand Out CEO Show.

Hani has built a platform that lets you create once and then publish everywhere - giving you unlimited pieces of content optimized for each platform - and growing your audience faster than ever before.

Super excited for this one!

Episode Resources:

Connect with Hani Moura: https://repurpose.io/

Mentioned in this episode:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

We've all experienced the power of music. How listening to a song can transport you to an exact moment in time where you not only remember it in exact detail, but you can feel the energy from that moment.

Maybe you've experienced that same feeling while you're singing in the shower or singing in your car along with a song that's blasting on the radio.

What if you could regularly tune in to that energy?

What if the practice of getting in synch with your songs, that playlist from your life, was one of the keys to your success?

To help explore these questions and more, I've invited Brady Brewer who goes by the alter ego, The Spiritual DJ.

Brady is dedicated to using music to help high-level entrepreneurs bust emotional blocks, remaster the unknown and amplify Joy.

Episode Resources:

Connect with Brady Brewer: https://www.instagram.com/bradybrewer.remastered

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What would it be like if you gave yourself permission to simply be yourself? If you gave yourself permission to succeed?

What can you accomplish when you’re feeling capable? When you’re feeling certain of the outcome?

What would your life & work challenges be like if it felt like they could be met with ease?

These are the questions we'll be exploring with the next guest on the Stand Out CEO Show, Jim Self, who's an international speaker, author and leader in the field of personal energy management. He's also co-founder of A Course in Mastering Alchemy.

Join our conversation as Jim shares tools for personal growth that can help you move beyond limiting self beliefs to harnessing your energy for positive change.

Episode Resources:

Connect with Jim Self: https://masteringalchemy.com/

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How can you attract your exact, right-fit clients & become the obvious choice with your personal brand?

What if you were given the clarity, confidence and energy to develop a brand that was purposeful?

And what if you had a clear process to build your brand and erase marketing confusion?

This is the life work and mission driving my guest on the Stand Out CEO Show, Aarti Parmar who is an award winning brand strategist  & personal brand coach.

Listen up as we take a deep dive into what it takes to build a stand out personal brand.

Hint: it's not what you think...

Episode Resources:

Connect with Aarti Parmar on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if you had an all-in-one payment & business app on your phone that let you work from anywhere and take care of all your invoices, hiring contracts & meetings?

What if there were a mobile platform that let you take back control of how you earn and how much you earn?

While gig economy sites like Upwork and Fiverr are taking advantage of their middle-man position by taking 20% your income, what if there were a perfect business banking solution for online entrepreneurs?

Well, that's exactly what my guest, Indiana Gregg has built with the Wedo app. A serial entrepreneur and former singer-songwriter, Indy understands the creator economy from the inside out.

Join us as we explore how you can thrive in the creator economy.

Episode Resources:

Connect with Indiana Gregg on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What does it take to capture the attention of premium buyers? 
How do you win their trust? 
How do you exceed their expectations? 
and, most importantly, how do you keep them coming back again and again?

Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called,

"Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldn’t have imagined before. Where luxury is NOT a market category but a feeling within you and your customers."

Sound like a world you'd like to inhabit? 

Well stay tuned 'cause we're going to find out...

Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.

Resources:
Get Jeffrey Shaw's new book, Sell to the Rich

Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE)
https://awesomevideomakers.com/blueprint/

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Want to attract and retain more prospective customers in the most efficient way possible?

Want to align your Executive Personal Brand within your industry?

Want to create new media opportunities for yourself?

Then join my special guest, Melanie Borden and learn how you can elevate your executive personal brand that sets you apart from your competitors.

Melanie has grown her own brand on LinkedIn to over 160,000 followers in just the past 2 years.

She's worked in with leadership from public tech companies to private start-ups, retail automotive, and now has established her own marketing consultancy with a clear focus on harnessing online marketing strategies to build corporate and personal brands.

Episode Resources:

Connect with Melanie on LinkedIn

MelanieBorden.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business and grow their personal brand.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Not a big fan of public speaking? You're not alone!

Study after study confirms that public speaking remains one of our single greatest fears.

Warren Buffett had public speaking anxiety, Julia Roberts had it, and even Adele (the singer) had anxiety so she created an alter ego "Sasha Carter" to pump her up before shows.

So, how do you overcome the fear of public speaking? To help answer that question I've invited public speaking coach, Kit Pang onto the Stand Out CEO Show.

Kit is a 3-time TEDx speaker and founder of Boston Speaks and he's going to walk us through his best methods for beating public speaking anxiety.

Episode Resources:

Register for the Fearless Speaker Summit

Free Guide: 40 Video Conversation Starters - Earn the attention of people who know they're a perfect fit for your offer!

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What's your vision for running a first class business and how do you become a true leader in your market?

How can you unlock sustainable revenue growth in your business while maintaining healthy boundaries as an entrepreneur?

These are the questions that my guest, marketing agency owner, Jackson Calame, will address on The Standout CEO Show.

Jackson's core work is helping people pursue their passions successfully by empowering them to focus on doing what they love full-time.

Episode Resources:

Connect with Jackson Calame

Free Guide: 40 Video Conversation Starters - Earn the attention of people who know they're a perfect fit for your offer!

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What if you had a system that made it easy to earn money online? And what if you could have consistent growth without working more hours?

That's what my guest, Dr. Matt Shiver will be answering in this episode of The Stand Out CEO Show. Matt helps entrepreneurs build simple, effective lead generation systems that allow their business to grow without them working “in the business.”

Join us as we take a deep dive into how you can create a stand out growth system that not only works, but brings you consistent growth month after month so your business can have a bigger impact.

Episode Resources:

Connect with Matt Shiver

Free Guide: 40 Video Conversation Starters - Earn the attention of people who know they're a perfect fit for your offer!

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

There are so many ways to create content on LinkedIn. You can create a basic post, shoot a native video, publish a newsletter/article, post a poll, and even do a LinkedIn Live.

But the problem is, many people struggle with how to engage their audience. How do you develop your content strategy so that you grow your personal brand and establish yourself as an authority?

My guest, business coach for personal branding & business growth Scott Aaron joins the Stand Out CEO Show to address these issues. Scott the go-to specialist when it comes to converting traffic, establishing connections, creating income using LinkedIn and building personal brands.

Scott helps entrepreneurs and coaches achieve success while building their own networks organically, but without complicated and costly marketing tactics.

Connect with Scott

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

The startup game is a roller coaster. It can be one of the most difficult, frightening, stressful roller coasters in the world.

As a founder, an executive, or a leader in an early stage company, you probably feel alone in your struggles. One day you’ll get amazing news, and then the next day you’ll run into major problems that feels like the sky is falling.

So how can you navigate the inevitable highs & lows that come from starting a new venture? And how do you gather enough momentum to break through and create a truly stand out business?

These are the questions I asked my guest, business coach Noah Koff, who shared his insights on how you can dominate your market without having a huge household brand name or secret insider connections.

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the people who are standing out to make better things that make things better.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

✨ What if you never had to chase clients again—and they came pre-sold, ready to work with you?

That’s the dream, right? 🏝 🍹

You didn’t start your business to become a salesperson. You did it because you’re incredibly good at what you do—and you want to spend your time helping people, not hunting them down.

In this episode of The Standout Business Show, I’ll show you how to turn your hard-earned expertise into real authority—the kind that builds trust at scale and attracts your dream clients while you sleep.

🎯 What You’ll Learn:

✅ The two high-impact marketing buckets that will fill your pipeline
✅ Why organic authority-building beats paid ads for long-term growth
✅ The step-by-step method to build an Authority Engine that earns attention and builds trust—even when you’re off the clock

🎁 Want My Help Building Your Authority Engine?

I help expert entrepreneurs create done-for-you video systems that position you as the go-to authority in your field.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Are you an expert entrepreneur ready to become unmistakable in your space—without becoming a full-time content creator?

In this episode of The Standout Business Show, I reveal 3 powerful, time-saving steps for building a magnetic personal brand using video—without spending all day on social media or diluting your values.

Whether you’re a coach, consultant, or service-based founder, this episode is your roadmap to making a bigger impact while doing less of what drains you.

🎯 What You’ll Learn:

• Why video is the most effective medium to build authority, trust, and visibility in a noisy marketplace.
• How to apply the Call to Adventure, Call to Arms, and Call to Action storytelling framework to:
  • Clarify your mission
  • Rally your audience
  • Prompt real results
• Tips on repurposing video content for maximum ROI across LinkedIn, email, and your podcast.

🔥 Why This Matters

Your personal brand already exists. The question is: Is it standing out—or blending in?
Video allows you to show up as you are and lead with purpose. When used strategically, it attracts the right clients and builds long-term credibility—without requiring you to be “everywhere, all the time.”

💡 Try This Today:

Pick ONE of the 3 “Calls”:

1. Record a short video sharing your Call to Adventure – the change you’re creating.
2. Post it on LinkedIn with a question that invites your audience to join the movement.
3. DM me your video – I’d love to see how you’re applying this framework!

We’re living in what I call a trust recession. 77% of leaders say trust is just as important as the service itself when converting leads — but most entrepreneurs don’t have a strategy to build it.

That’s exactly why I created the Mic Drop Flywheel™ - my proven method that helps experts turn one hour of their time into video content that builds trust at scale. 

Apply to work with me 1-1 and get help creating your own Mic Drop Moments.

📩 Let’s talk about how to turn your expertise into sought-after demand

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

What are the secrets to productivity, growth mindset AND happiness? In our hustle culture world, is it even possible to be super productive, achieve remarkable growth and be happy?

There's certainly many examples of business leaders who's business has become successful who aren't happy. And for the rest of us who are still struggling to stand out, to reach our goals - how can we be happy along the way?

Or do we have it all backwards? That maybe happiness comes first. That our goals and dreams can only flow from creating a mindset of happiness.

These are the questions that my guest, Yuri Choi has been asking in her work as a performance coach and with her new book, "Creating Your Own Happiness."

If you're inspired by today's episode and you're ready to build a stand out business and void getting lost in the crowd then I have an invitation. I'd love to talk with you about how to make your brand uniquely compelling, effective and radically different.

I've still have a few spots in my calendar for a standout business breakthrough session where we can make a plan for you to become a Standout CEO.

Schedule a call with me

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

You don't become a stand out CEO all by yourself. It takes a whole ecosystem of your network and community. Your relationships with your family, your friends, your colleagues, your team and your clients and customers all contribute to make or break your business.

And yet, when we get swept away by our emotions, whether positive or negative, we can either be carried off to dreamland or spiral down into doomland depending on how we're feeling in the moment. Neither of which is good for our work or relationships or well being.

So, how can you gain control to use your emotions as an asset? How can you learn to harness raw emotion and use it as a platform to relate to your world?

These are the questions that my guest, LeeAnah James, has been tackling in her work as an Emotional Intelligence coach.

Join our conversation we talk about the exact framework LeeAnah uses to help you take charge of your emotions and start taking charge of your work & your life.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Register for the Coaching-as-Marketing Blueprint training. (It's FREE)
https://awesomevideomakers.com/blueprint/

Can you make this be the year that your business stands out?

Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest.

Two teams face the same rough weather, yet their experiences couldn't be more different.

One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration.

Now imagine that this could make all the difference between you & your competitors.

This week's episode is your invitation to discover how creating a positive and engaging experience, even in challenging times, can transform not only your business but the lives of your clients.

For the past 3 years, I've been talking with many mentors and coaches about various strategies and techniques to make your work and your business stand out - but what it really all boils down to is that it's all about the experience that you create for your people.

As a coach you're work is all about how to guide clients through their struggles with a touch of joy and transformation and lasting impact, that sets your work apart.

How do they feel while they're on the path? While they're working with you? While they're meeting and overcoming their various challenges?

What is that experience like? This is the arena where you can really set yourself apart, where you can be completely unique and distinctive from anyone else in the marketplace.

That's what we're talking about in this episode. Stay tuned...

Resources:
Register for the Coaching-as-Marketing Blueprint training.
https://awesomevideomakers.com/blueprint/

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Most of things you read about how to have storytelling success focus on your imagination, or the ideas you have, or on brainstorming.
But, all of that is quite far down the funnel.
At the very beginning you don't even know what your ideas are.
You don't even know what you should be talking about.
You don't know anything.
All you have is a blank screen 📺
But you do have stories, you have ideas & you have knowledge within you that's priceless.
Let's talk about how you can tap into your self expression as your way to stand out that could be the basis of career or a product or a whole business.
Learn more about my Mic Drop Moments framework: http://mymicdropmoments.com

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

I think we can all agree that publishing a book can be one of the best ways to get your name out there and establish yourself as a trusted source on a particular topic.

In the digital age, everyone has access to the same information. Which is why a strong personal brand with a book can set you apart from your competition and help you stand out as an expert in your field.

However, you know that writing a book not as simple as snapping your fingers and making it happen. So, if you think you've got a book in you & you’re planning to build your expert platform by publishing a book, then you definitely want to tune into this episode.

My guest, Jeremy Jones is sharing how your well-written and strategically marketed book can help you establish yourself as an industry thought leader, boost your speaking engagements, and grow your profitable coaching or consulting practice.

 Get Jeremy's free e-book: https://authoritycoach.com/

If you're inspired by today's episode and you're ready to build a stand out business and void getting lost in the crowd then I have an invitation. I'd love to talk with you about how to make your brand uniquely compelling, effective and radically different.

I've still have a few spots in my calendar for a standout business breakthrough session where we can make a plan for you to become a Standout CEO.

Schedule a call with me

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How you can monetize a small audience?

We've all been told that the thing we need to do in order to be successful online is to reach and grow a large audience. 

And after we've attracted a big audience and earned their attention and earned their trust, then - after all that happens - then we can start making money.

But, in this episode, my guest, Ina Coveney, is here to challenge that conventional wisdom.

Ina is a business coach for online coaches. She's the host of the Global Phenomenom podcast - which I highly recommend listening to. And her program is called Get Clients First.

So this is not Grow Your Audience first - it's clients first. You don't have to wait! 

Imagine if you didn't have to spend all of next year promoting on social media trying to reach and grow the biggest audience possible.

What if you could actually make your living doing what you love - right away by getting clients first and monetizing a tiny audience. How do we do that?

That's what we're talking about, so stay tuned!!

Get Ina's 100 Post Ideas

If you're inspired by today's episode and you're ready to build a stand out business and void getting lost in the crowd then I have an invitation. I'd love to talk with you about how to make your brand uniquely compelling, effective and radically different. I've still have a few spots in my calendar for a standout business breakthrough session where we can make a plan for you to become a Standout CEO.

Schedule a call with me

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

There used to be only three ways to get noticed: Buy expensive advertising, get the mainstream media to tell your story for you, or hire a huge sales staff to interrupt & tell people individually about your products.

But now, with the myriad of new opportunities to market and promote yourself online, the key to success (and to standing out) is to think more like a journalist and publish amazing content that will build trust and affinity for your brand.

These ideas form the main premise of the newly published 8th edition of "The New Rules of Marketing & PR" written by my guest, David Meerman Scott.

As we've seen over the past two years where we could not meet one another face-to-face, the kind of online marketing that David writes about in his book has become even more essential.

Here's the key takeaways from this episode:

• The old rules of marketing that haven't changed in the past 15 years.
• Newshacking - a word coined by David - and why it could be the most effective way to reach a wider audience.
• How the new rules are all about taking charge of your messaging and publishing content your audience looks forward to.

Stay tuned for a deep discussion of what are the new rules of marketing that work today and how you can harness them to help your own brand stand out!

Want to stand out as the face of your brand and get more engagement from your social media posts and videos?

Earn the attention of people who know they’re a perfect fit for your offer with my FREE guide: 40 Video Engagement Post Ideas.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

We all know how much first impressions count. And you only get one chance to make a good first impression.

So, with so many first time encounters happening via people bumping into your online profile, it's more important than ever for you to stand out with a personal bio that reveals the multifaceted human with a powerful story that you are.

But what stories should be telling in your bio? Is there a specific framework that you should follow to help shine a light on the things you stand for and believe in? How do you create a bio that captures your particular magic?

To answer these questions I've invited The Bio Writer, Christina Lawrence onto the show to talk about how you can capture your unique brilliance in a bio that speaks to the essence of you. 

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

We've all been exposed to so many 'must do' marketing strategies insisting that we need to reach a big following online or build a complicated funnel, or (you fill in the blank...)

But what if we could forget all that?

What if the secret to truly great marketing had nothing to do with what most of the marketing gurus are telling you?

My guest in today's episode is Christina Frei, founder of InnateMarketingGenius.com

And here's the thing that Christina's figured out: The key to standing out in the market - it isn't outside your business, it's not the funnel you've built or the webinar you host or the ad campaign you run -  it's inside you.

Stay tuned! Get ready to discover your innate marketing genius.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Today's episode is all about how my guest, Aimee Montgomery, used LinkedIn to grow her digital marketing & business coaching agency. 

We really went deep into the details of exactly how she pulled this off - landing 20 new clients in her first month just from building relationships on the LinkedIn platform.

BUT, I also want to share some huge news! 

I've combined my LinkedIn Live Jumpstart Masterclass with a bonus bundle and I'm offering it to listeners of this podcast right now for half off! 

Live video is finally available to all users on LinkedIn now is a great time to start using live videos so you can show up on the platform & introduce yourself to your ideal prospects in a genuine and authentic way. 

If you want to get this complete walk-through on how to go live on LInkedIn look use this link:
https://www.loveatfirstview.com/live-video-bundle

or find me on Linkedin and send me a DM!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Here's a new angle for why you might consider starting a podcast this year.

Podcast content marketing can be a powerful way to build an audience for your business and there are a growing number of ways to monetize a podcast effectively.

For example, podcast listeners are perfectly primed to be receptive to online courses, and have the disposable income to pay for them.

Just imagine: Instead of letting your old articles or videos sit on your website with little to no traffic, you could use the same information to create an exciting podcast series that reaches a brand new audience.

But what are the most innovative ways that podcasts are being produced right now that will help you grow your audience?

To help explore these and so many other reasons why starting a podcast could work for you, I've invited Mark Asquith onto The Live Stream Show.  Mark is known as 'That British Podcast Guy' and is founder & CEO of Captivate.fm which is a podcast hosting service. 

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Why is it becoming so important to build an engaged community for your business?

Why should you focus less on attracting the largest crowd and more on getting the right people to stay?

And how could you use video to create true fans who binge your content and bring their friends?

To help answer these questions I've invited Ben Toalson onto The Standout CEO Show.

Ben is the Video Content Marketer for Podia, a platform that provides creators with everything they need to create & sell courses, webinars, downloads and build community.

In this episode we take a deep dive into how you can use video to build an engaged community that grows and sustains your business.

Check out Podia

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you love this episode, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who's building a standout business.
You can help us grow the community of the people who are willing to stand out!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Whether you're delivering presentations, speaking at conferences or facilitating meetings, the last two years have taught us that it's now essential to learn how to communicate virtually.

As we move into the future, this is not going away.

Most major conferences are going to continue to offer on online component.

Many employees and entrepreneurs are going to continue to run their businesses remotely.

And those who master virtual communication skills are the ones who will excel as leaders in the 'new normal.'

In this edition of The Live Stream Show I've invited communication coach, Laurie Schloff to help us enhance our virtual speaking and communication skills.

Laurie is the author of 'Smart Speaking' and has appeared on Oprah and the Today Show. (Imagine that? After listening to Laurie you'll be one degree of separation with Oprah!)

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

Here's My #1 business growth prediction for the new year:

There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.

The question is - how do you do it?

I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint' 

Do you feel like you’re spending way too much time on social media, trying to create content that will maybe get noticed?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. 

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

All of your efforts in promoting your work and getting your name out there usually revolve around attracting as many new people as possible.

But, here's the truth: How many people you attract is not nearly as important as who stays.

So what can you do to keep people coming back?

When you're publishing your content marketing stuff - your live videos, your podcast or your LinkedIn newsletter - how do you attract your ideal clients who will binge all your content, buy everything you sell and come back for more?

I've invited Tracy Hazzard, host of The Binge Factor' podcast, on to help answer these questions. Tracy has interviewed & coached hundreds entrepreneurs & content creators to help them discover what they have to share that will give them that sticky quality that will keep people coming back again and again.

Buckle up!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

When you want to learn something new what do you do? I'm betting you look for a video that will show you how to do what you're looking for.

Consumption of online video has skyrocketed in the past two years since we've all been working from home and social distancing.

So, if you’re serious about teaching others, growing your business, or building an online course, instructional videos have turned out to be the best delivery method.

But how do you make a great instructional video? How do you create video that shows how instead of telling how?

For this episode of the Live Stream Show I've invited Andy Owen on to help answer these questions. Andy is the social engagement and video manager at Techsmith the company behind the amazing screen recorder & video editing software, Camtasia.

We took a deep dive into the hows and whys of sharing your wisdom on video. 

Stay tuned!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

How do you maintain your creative flow when it comes to creating video content? (or any other kind of content). How do you stay inspired within the constant grind of posting on social media?
​
The conventional advice for being consistent is to batch your content. For example, you shoot several videos in one morning so that you're able to produce a lot in a short amount of time.
​
But, what happens on the day you've scheduled to shoot your video when you're just not feeling it? Or you're distracted by some fire you have to put out in your business?
​
You can end up forcing yourself to make your content in spite of how you're feeling - and it will show. Your energy just won't be there and your content will suffer.

And if this keeps happening, you can start to burn out. I know. I've been there!!
​
So, what I'm sharing in this episode is what's really worked for me in not just creating content on a consistent basis, but how you can create truly amazing video content that lights you up inside and creates real change for your clients.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.