SpeakersU Podcast with James Taylor – Details, episodes & analysis

How to create a 7 figure Speaking Business - #147

Ford Saeks has redefined a formula for business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide from startups to Fortune five hundred six is widely recognized as a business growth innovator with over 20 years of experience ranging from retail to wholesale, authored several books awarded three US patents and received numerous industry awards. tenacity and innovation are what fuel this revenue-generating powerhouse from grassroots to Google Ford provides its clients with fresh perspectives and doable tactics to resolve marketing operations and growth challenges. As President and CEO of prime concepts group Incorporated, Ford specializes in helping businesses attract loyally and repeat customers, monetize social media, and ignite creativity. We’re happy to have him here with us today. So please give a warm welcome to Ford Saeks

Questions:

• What are the most important key factors of a 7-figure speaking business?
• How did you get started in this business and why?
• How do you stand out in such a competitive industry?
• What are the landmines to avoid that will kill a speaking career? With so many options, what are the top 3 secrets of success in this business?

I’m James Taylor, and you’re listening to the speakers you podcast, a show for aspiring and professional speakers. This episode is with my co-host, Maria Franzoni. Enjoy the episode. Today, I’m outnumbered. I’m the only one. I’m the only stranieri here. I’m the only non-Italian on this call on this event, so 100 million new businesses start every year, and 99% of them actually fail within three years. So really our businesses, we’re kind of a little bit unusual here. So how do we create these sustainable businesses, businesses, businesses that could survive and thrive in the toughest market conditions? That is what our guests will help us discover today. Simone Gen Z is a multi-award-winning serial entrepreneur and author who has helped people to launch more than 500 profitable businesses before he reached the age of 30. He writes for Forbes Entrepreneur Magazine and regularly features on TV and radio, please welcome to speaking business TV Simone Vincenzi

What differentiates high performers from good performers? What helps one person to achieve in 3 months what others do in 12? These are the questions that have inspired our guest for the last 20 years and have led to his #IAM10 methodology for high performance. The world is changing faster than ever. There is more competition than ever before. The global economy, AI, automation all mean that you and your people need to work with conviction, embrace change, maximise productivity and add more value to every situation. Good enough is not good enough anymore. You need to be the best. You need to be a 10.  We are delighted to have Gavin Ingham as our guest this week.

Questions:

• How did you get into speaking? 
• What do you think makes a bookable speaker? And how has this changed over the last couple of years? 
• Why do only such a small percentage of speakers succeed? 
• What is it that speakers do/ don’t do that would make the difference? 
• Where do most of your business come from? 

• What three things would you recommend to a speaker wanting more business?

For the last decade, our guest has worked with Business Owners, Entrepreneurs, MD’s & Investors in order to help them stand out when they are delivering talks and speeches, pitching or looking to win business through delivering speaking. His unique and effective structures, impactful delivery training, and teaching “language that lands” has helped to hone their messaging, perfect their stories, and thus enable them to win more business. He has spoken globally at conferences, events, in front of teams, leaders, and managers on how to pitch and win new business. As well as speaking he has worked with some of the leading companies and corporations and entrepreneurs on customer service, how to get into the media and how to successfully pitch on top-rated television programs such as “Dragons Den” and “MasterChef the Professionals”.  Welcome Elliot Kay

Questions:

• What does it mean to be more giraffe?
• How can someone apply this to their speaking?
• Tell us about the 8 principles – could you share a couple.
• Biz model
• Why is it important to stand out as a speaker?
• How do you help people be more giraffe?

We have a phenomenal guest today we have a very, very, very special guest today, her name is Maria Franzoni. You may have heard of her because the day we’re talking about speaker bureaus, and when it comes to this topic of speaker bureaus working with Speaker bureaus, there are no finer experts to bring in than Maria. So as a speaker, at some point, you’re going to consider working with Speaker bureaus just to help you grow your fees, and your business. Speaker bureaus can not only get you higher fees, but they can also get you booked by the right type of clients and take all that horrible admin stuff off of your shoulders. When the relationship works, your business is going to fly to the stars. Sounds great. How do we make it happen? Today’s guest has spent 23 years amazing working in running international speaker bureaus. She’ll be sharing some insights into what it takes to get listed and work with bureaus. Yes, Maria Franzoni is in the hot seat this week.

Geoff Burch is a leading authority on sales, leadership, customers, and change and has been voted Business Communicator of the Year by the Speechwriters’ Guild.

He is a regular contributor and presenter on TV and Radio and was the star of BBC television’s hit business show ‘All over the Shop’. Currently, Geoff is regularly seen as a business correspondent and presenter for BBC televisions Inside Out program.

Due to his love of riding huge motorbikes, the Sunday Times referred to him as the Hells Angel of Management and where once he might have been thought of as a disruptive influence he has now been rehabilitated as an agent for change.

Geoff is the author of many highly successful business books with six currently in print and has some powerful business messages to bring, but most of all he would like you to sit back, relax and enjoy the ride.

Welcome Geoff Burch

Questions:
• How did you get started in the speaking game?
• How do you prepare for each job?
• How do you set your fee level?
• How do you find most of your work?

Our guest this week is Dr. Marie-Helene Pelletier, better known to her colleagues as ‘MH’ or ‘Dr. P’ (which is a lot easier for me to pronounce!). Dr. P holds both a PhD and an MBA from the University of British Columbia and teaches leadership resilience in the UBC School of Business. Dr. P is a leadership resilience and workplace mental health expert. She is an award-winning work psychologist who has led workplace mental health strategy in senior leadership roles at various organizations including Sun Life Financial. She’s a past Director on the boards of the Canadian Psychological Association and the International Association of Applied Psychology and an active member of the Global Clinical Practice Network of the World Health Organization. Please join me in welcoming Dr. Pelletier!”

Questions:
• Given your combined background in business and psychology and expertise in Resilience, how is resilience particularly important for Speakers now in their business?
• Even if many Speakers are the main, often the only person in their business, how should they think about Workplace Mental Health?
• What would be the top strategies for Speakers to implement to increase and protect their resilience and mental health?
• Many have used the past year to review our values and goals – how can this positively influence how Speakers take their next steps in their business?

Our guest this week is Roger Fisk. He is a global communications expert widely credited with key behind-the-scenes roles in Barack Obama's two presidential campaigns. He served in both Administrations leading trade and diplomatic missions all over the world and more recently has been putting those experiences to work for Fortune 100 companies, causes, brands, and NGOs through his firm New Day Strategy. Roger provides analysis and commentary to Fox News, the BBC, Times of India, China Daily, SKY News, Bloomberg, and others.

Questions:
• The Obama brand seems bigger than ever, any CEO/Speaker would love to know how do you sustain and continue to building popularity after 15 years?

• You speak about the importance of culture in communicating your message, how did the Obama campaigns use culture in order to create the change that they wanted?

• How do you get your people and your advocates singing from the same hymn sheet? (message discipline and control v leadership)

• Do you continue to work with the Obama’s (Michelle story)

• They called Judy Garland the triple threat because she could dance, sing and act. Obama was a triple threat- amazing on stage, on tv, and on social media. Any advice you can give speakers on how to translate their message across these v different media.

• What’s happening in terms of events and conferences in the US currently?

https://speakersu.com/how-to-engage-millions-of-people-129

Today we have on the show a LinkedIn profile expert who has helped companies big and small to demystify the platform and take them from being anonymous to being highly engaged. Regularly ranked by LinkedIn search in the top 5 profilers in the world he is also a speaker, workshop facilitator, and author. He spreads the LinkedIn word near and far, I would like to introduce you to Tony K Silver.

Questions:

• When did you first get involved with LinkedIn
• When did you set up your business
• What is currently going on with Linked In
• What are your top tips
• I heard on the FB whistleblower expose on 60 minutes about although there might be 5000 pieces of content you ‘could’ see, you only get to see 100 pieces based on engagement. Your world gets smaller and smaller. I wonder if LI algo heading the same route as FB?

https://speakersu.com/demystifying-linkedin-for-speakers-128