Space Marketing Podcast – Details, episodes & analysis

Special podcast announcing my new Moon Tree children’s book. Listen to our interview with the co-creator, and my sister, Miss Dee Dassen! I’m thrilled to introduce our new children's book: "Izzy and Dee – The Moon Trees" co-created with author and illustrator (and my sister!) - Miss Dee Dassen. She is my guest on this special episode. Hear about how we grew up to be creative and how we inspire to impact the world! This children's book about Moon trees is inspired by the real-life seeds taken to the Moon on the Apollo 14 mission. Izzy and Dee - The Moon Trees is a magical story that blends imagination, science, and adventure to inspire the next generation of space explorers and engineers. Alongside the book is the Moon Tree Companion Passport guide, filled with interactive activities, worksheets, and sticker pages to track real-life Moon Tree visits around the U.S. This is not our first adventure together—Dee and I also created Explore Space A to Z, and she’s written several beloved children’s books including Weird Animals A - Z, Weirdest Animals A to Z and the Skullie and Boop series. Our new book is available now on Amazon, IngramSpark, and at your local bookstore. Visit MissDeeDassen.com to learn more and subscribe for updates on upcoming books and products. Listen to this podcast on all of the major channels and at SpaceMarketingPodcast.com. Let’s inspire the next generation to look up and reach for the stars! Links: Book information: MissDeeDassen.com Moon Trees locations - Apollo 14: nssdc.gsfc.nasa.gov/planetary/lunar/moon_tree.html Moon Trees locations - Artemis I: NASA.gov/learning-resources/artemis-i-moon-tree-stewards U.S. Forest Service: www.fs.usda.gov/learn/conservation-education/moon-trees #SpaceMarketingPodcast #IzzyAndDee #MoonTrees #STEMeducation #ChildrensBooks #ArtemisMission #Apollo14 #NASA #STEMforKids #ImaginationInspires #DeeDassenArt #ReadToInspire #SpaceBooks #TreeStewardship #CreativeSisters #MoonTrees #ExploreWithIzzyAndDee Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode #82 - In this episode of the Space Marketing Podcast, Izzy House chats with John Gordon, corporate attorney at Taft, about "The Legal Side of Space." 🚀 John shares valuable insights on the legal challenges space startups face, including intellectual property protection, ITAR compliance, launch licensing, and more. Whether you're in the space industry or thinking of launching your own venture, this episode is a must-listen for understanding the legal landscape of space! Chapters: 00:00:19 - Meet John Gordon introducing corporate attorney at Taft 00:05:14 - The Role of Accelerators in Space Startups explaining work with Techstars 00:10:25 - Taft legal services 00:12:09 - Understanding Intellectual Property (IP) 00:15:01 - Trademarks 00:18:00 - Understanding ITAR 00:23:45 - Spaceports and Launch Licensing 00:27:00 - The Future of Space Travel discussing hypersonic travel and reentry markets 00:30:00 - Asteroid mining 00:34:46 - Legal Investment emphasizing the importance of legal investment for startups #SpaceLaw #SpaceStartups #SpaceMarketing #LegalAdvice #TechLaw #Podcast #spaceports ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices

Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in our daily lives.  Krystal Azelton Secure World Foundation https://swfound.org/ Chapters: 01:15 Introducing Krystal Azelton, Senior Director of Program Planning at Secure World Foundation 02:30 Krystal’s journey to space 07:38 Becoming the megaphone for a cause 10:48 The message of value about space and the connection to the environment 14:46 Importance of communication and our audience 15:47 Importance of messaging for the future of space and its space sustainability 16:49 Messaging impacts innovation, budgets, policy, regulations, and the future workforce 20:02 Workforce - appealing to this generation who want to make an impact in the world 22:19 Inspiring our children - space relates to many industries 24:58 Space need everyone from accountants to marketing to scientists 27:03 Marketing is multifaceted  27:43 Space sustainability 33:15 Taking action 35:36 Outside of the bubble 37:59 Creating a healthy space industry  42:23 Final thoughts and a challenge  ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement. Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground. CHAPTERS 01:08 Introducing Aphrodite Brimsmead from Duro 02:45 About Duro 04:10 From engineering to marketing 05:14 Customer experience 06:13 Starting up 07:26 Scrappy developing creative results 10:28 How has Duro grown?  11:11 Having a marketing person on staff 12:08 Working with an agency 14:06 Creating assets and finding the right audience 14:43 SmallSat 16:08 AD 17:16 Preparing your team for conferences 19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts 20:26 Marketing tools in the toolbox 23:48 Why space 25:59 Duro case study - AstroForge 28:13 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment. https://getmaxspace.com/ CHAPTERS 01:13 Introduction of Kirsten Whittingham, President of Max Space 02:32 Building a cake and contracts Kirstn’s journey to space via space camp 09:20 Max Space 13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong 20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth 21:15 Biomanufacturing of human organs and retinas 24:53 Cosmic Girls Foundation 30:44 Diversity in culture and background experience to bring different perspectives and different solutions 32:42 Space needs you - space needs all kinds of professions Outreach of space 33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media. 37:09 Importance of outreach 40:06 Marketing and outreach challenges 44:35 Websites and social media 45:08 Having a professional marketing from the beginning 47:53 Future outlook for space 50:11 Final thoughts of the day Cosmic Girls Foundation - https://www.cosmicgirls.org/ Space Camp - https://www.rocketcenter.com/SpaceCamp Embry-Riddle University - https://erau.edu/ Genesis 1 and 2 Bigelow Expandable Activity Module (BEAM) on the International Space Station Made in Space Small Sat 2024 - https://smallsat.org ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom. They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities.  Commercial Space Week - January 27-31, 2025 in Orlando, FL  SpaceCom | 51st Space Congress - https://www.spacecomexpo.com Space Mobility Conference - https://spacemobility.org GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ Call for speaker presentations - DEADLINE: JULY 10, 2025 https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6 Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD CHAPTERS: 01:12 Introduction 02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair 03:52 Tracks at SpaceCom and Space Mobility Conference 05:23 Speaking at SpaceCom  07:38 Getting interesting speakers and keynotes 09:12 Selecting panelists and TINATalks 09:54 Benefits of Speaking 11:56 Speaking is about the audience, not about selling your company 13:48 Filling out the speaker presentation proposal 19:21 Things to avoid in your proposal 20:24 The rating system for approval (how your paper can move to the top) 22:37 The criteria 26:46 Advice for would-be presenters 29:54 Toastmasters ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients.  GUEST:  Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ CHAPTERS: 01:20 Introduction to Laura Smith 02:38 Laura received a copy of Izzy’s Space Marketing book 03:51 Community of Marketers 04:41 Marketing equals storytelling 06:37 Spiritual side of space 08:47 Climate Crisis - we need space to see it in order to fix it 10:08 Do space responsibly and do it right 11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion 12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle 15:13 Creating a business around your audience and their needs 17:35 Trade shows and conferences as a 360 marketing strategy 18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring 22:56 Creating a fun experience and developing a relationship with attendees 24:11 Training and preparing the staff for speaking and presentation 24:59 Post-event debriefing and developing the ROI for the event 25:42 Giving your team the tools to develop great relationships 28:15 Marketing Challenges - It is OK to say you do not know  29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands 31:17 Trust is everything 32:06 Marketing in space versus other industries  32:52 Encouraging new conversations 35:24 Space in the next 10-20 years - more problems solvers and more voices 37:58 Final Question 40:17 See Change Sessions bringing diverse thought conversation #spacemarketing #spacebusiness #commercialspace #marketing ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team.  A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow.  #spacemarketing #spacebusiness #commercialspace #marketing CHAPTERS: 01:14 Introduction 02:17 Meet Kimmee 03:18 Passion for working with small space companies 04:37 Strategic Space Marketing 08:37 Marketing team of one 10:26 Creating marketing for an event 11:32 Social Media engagement 13:49 Social media algorithm 14:13 Marketing challenges  19:16 Market to your investors 21:21 Favorite marketing Strategy or tactic - Events 26:20 Developing a relationship where companies can benefit each other 28:36 The next 10 to 20 years 32:46 The importance of space for Everyone, not just people in the space industry 36:11 Final Thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.  A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team.  Amanda Hudswell Head of Marketing Communications and Public Affairs  Equatorial Launch Australia https://ela.space CHAPTERS: 01:17 Importance of a marketing plan 03:01 Eclipse 04:27 Meet Amanda Hudswell 07:54 About ELA 13:59 When to bring in a marketing professional 16:24 The Marketing Plan 19:17 Your audience and crafting a message that resonates 22:25 Strategies and tactics of a marketing plan 24:02 Constructing the plan and getting scrappy 22:37 Measuring and testing 30:24 Non-digital results 32:52 Telling the space story 36:47 Your audience is the hero, your company is the guide 39:53 Marketing challenges 41:59 Marketing successes 44:17 Algorithms - shooting at a moving target 46:34 Bad actors, trolls, and grumpy people 53:59 The future of space 58:57 Final Thoughts MENTIONS: GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ Building a BrandStory by Donald Miller ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML. https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987 ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company. Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is!  Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company.  ABOUT JEFFREY UGBAH Jeffery Ugbah  Director at Galaxy Digital galaxy.com CHAPTERS: 01:15 Introduction to Jeffery Ugbah 03:48 Jeffrey's journey to space 08:54 Galaxy Digital 11:15 Why is the space industry interesting to investors? 14:15 How important is marketing and branding of a potential company to an investor? 19:00 What does a lack of branding say to investors? 21:05 Value of telling your story 22:48 The whole package 25:30 How does space differ from tech in expected growth? 28:57 Increase or decrease in first level Series A seed funding for space investments? 30:54 How do you find investors/investees?  35:37 Keeping your business a secret 38:12 Pitfalls that make companies undesirable to investors 42:12 How much percentage should a founder keep during a round? 43:43 Market fit 47:16 Bring in a marketing professional from the beginning of the development 48:42 Future of space 51:27 Final Thoughts MENTIONS: Evercore Galaxy Digital Bitcoin Digital Assets Computing High performance Computing ASIC Miners Gaming Climate Tech Frontier industries Space tech ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices