Spa Marketing Made Easy Podcast – Details, episodes & analysis

Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table. 

Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files. 

Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success. 

In this episode, we discuss: 

• The first steps to getting started with building a Shopify storefront 

• Leveraging your know, like, and trust factor to build the e-commerce side of your business 

• How to integrate a Shopify storefront with your existing spa website 

• Key considerations and pieces to prep before building and launching your e-commerce store 

• Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/395

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.

Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.

In this episode, we discuss: 

• Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider

• Why you need more than just a basic all-encompassing services page on your website

• Key data point, insights, and statistic on spa industry audiences and conversion rates

• Top tips for structuring your services pages to capture the new lead or booking conversion

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.

In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter. 

In this episode, I’ll teach you: 

• What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes 

• How to properly structure your spa’s sales funnels for success including the number one element you need to see results

• Key performance indicators to assess your sales funnel performance

• The steps of how your ideal client or customer should travel through your spa’s sales funnel
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/385

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele. 

While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. In this episode, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO. 

In this episode, we discuss: 

• Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability

• Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business

• Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly

• A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books 
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/384

To get our FREE Spa Membership Best Practices Guide, click here.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue. 

This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode. 

In this episode, you’ll learn: 

• Why building in recurring revenue streams matter for your spa

• The two main membership models for spa and navigating their nuances 

• Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts 

• The 6 best practices for starting and streamlining a spa membership
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/383

To get our FREE Spa Membership Best Practices Guide, click here.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.

Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.

We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.

Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.

In this episode, we discuss:

• The rewarding parts of owning a business and focusing employee growth
  
  
• The importance of creating a positive work environment for both employees and clients
  
  
• The role of mindset, resilience, and perseverance in navigating business challenges
  
  
• The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Daniela’s turning 43 this week!

This episode she shares the themes that sum up each of her adulthood decades:

• 20s = Discovery 

• 30s = Babies

• 40s = Refinement + Simplification 
  
  

Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy. 

PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode. 

In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43! 

This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43

One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.

As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.

Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape.

Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue. 

In this episode, we discuss:

• The importance of intentional spending and payroll management in a challenging economy

• Industry statistics on new business failure rates and the significance of beating the odds

• Recommended payroll benchmarks for the spa and service industry

• How to determine if your providers are paying for themselves within 90 days

• A simple calculator tool to assess employee performance and make informed decisions
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability.

I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business. 

Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.

Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.

In this episode, we discuss:

• The importance of maintaining target margins and adjusting prices for inflation

• How upselling and enhancing existing services can increase revenue per hour

• Strategies for boosting customer lifetime value through add-on service offerings

• The significance of identifying and overcoming fears of increasing revenue
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.