Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table. 

Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files. 

Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success. 

In this episode, we discuss: 

• The first steps to getting started with building a Shopify storefront 

• Leveraging your know, like, and trust factor to build the e-commerce side of your business 

• How to integrate a Shopify storefront with your existing spa website 

• Key considerations and pieces to prep before building and launching your e-commerce store 

• Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/395

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.

Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.

In this episode, we discuss: 

• Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider

• Why you need more than just a basic all-encompassing services page on your website

• Key data point, insights, and statistic on spa industry audiences and conversion rates

• Top tips for structuring your services pages to capture the new lead or booking conversion

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.

In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter. 

In this episode, I’ll teach you: 

• What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes 

• How to properly structure your spa’s sales funnels for success including the number one element you need to see results

• Key performance indicators to assess your sales funnel performance

• The steps of how your ideal client or customer should travel through your spa’s sales funnel
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/385

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele. 

While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. In this episode, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO. 

In this episode, we discuss: 

• Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability

• Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business

• Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly

• A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books 
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/384

To get our FREE Spa Membership Best Practices Guide, click here.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue. 

This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode. 

In this episode, you’ll learn: 

• Why building in recurring revenue streams matter for your spa

• The two main membership models for spa and navigating their nuances 

• Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts 

• The 6 best practices for starting and streamlining a spa membership
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/383

To get our FREE Spa Membership Best Practices Guide, click here.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.

Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.

We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.

Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.

In this episode, we discuss:

• The rewarding parts of owning a business and focusing employee growth
  
  
• The importance of creating a positive work environment for both employees and clients
  
  
• The role of mindset, resilience, and perseverance in navigating business challenges
  
  
• The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Daniela’s turning 43 this week!

This episode she shares the themes that sum up each of her adulthood decades:

• 20s = Discovery 

• 30s = Babies

• 40s = Refinement + Simplification 
  
  

Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy. 

PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode. 

In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43! 

This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43

One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.

As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.

Learn how to use a simple calculator to assess your employees' performance and make informed decisions that will help you navigate the challenges of growing your business in today's competitive landscape.

Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue. 

In this episode, we discuss:

• The importance of intentional spending and payroll management in a challenging economy

• Industry statistics on new business failure rates and the significance of beating the odds

• Recommended payroll benchmarks for the spa and service industry

• How to determine if your providers are paying for themselves within 90 days

• A simple calculator tool to assess employee performance and make informed decisions
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/380

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability.

I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business. 

Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.

Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.

In this episode, we discuss:

• The importance of maintaining target margins and adjusting prices for inflation

• How upselling and enhancing existing services can increase revenue per hour

• Strategies for boosting customer lifetime value through add-on service offerings

• The significance of identifying and overcoming fears of increasing revenue
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.

However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business.

I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur.

Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey.

In this episode, we discuss: 

• Self-assessment: Checking in with yourself as the CEO of your company

• Identifying the root cause of your entrepreneurial down

• Creating a strategic action plan to address the issues head-on
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/378.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO.

If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you.

I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence.

By documenting your processes and using a tool like Monday.com, you'll gain the freedom to step away from your business while knowing that everything is under control.

This episode is packed with practical tips and strategies to help you become a more efficient and effective leader.

In this episode, we discuss:

• The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO

• How to use Monday.com to track projects, create SOPs, and delegate tasks to your team

• Strategies for prioritizing your workload and ensuring that you're focusing on the most important tasks each day

• The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively

• How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence

• A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/377

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your sales are going great, and you’re expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar? 

Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want. 

If you ever feel like trying to manage your business’ finances is a rollercoaster ride, we’re going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow! 

In this episode, we discuss: 

• How getting a hold of your spa’s cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible 

• Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing

• An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages 

• Understanding the big picture of your business's financial health and how profit, savings, and taxes put the puzzle together 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/394 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.

We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.

Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.

Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.

Join us for an inside look at an event that combines personal growth, business strategy, and the power of community. 

In this episode, we discuss: 

• The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.

• The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.

• Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.

• The importance of understanding the bigger picture and the "why" behind each member's business journey.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/376

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business?

From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale.

Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively?

Sometimes, the solution starts with us.

For those moments when letting go of a client becomes necessary, we'll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter.

The heart of this conversation is about protecting your team's energy and ensuring your spa's environment remains positive and productive.

In this episode, we discuss: 

• Identifying a bad client and understanding the impact they have on your spa and team.

• Key questions to ask yourself before making the decision to part ways with a client.

• Strategies for clear communication and enforcing policies to prevent misunderstandings.

• Best practices for firing a client with dignity, including how to craft a respectful goodbye message.

• Plus, we created a sample email that you can download and use as a template.
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/375

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.

Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.

Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.

In this episode, we discuss: 

• How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son's legacy and last letter home.

• The incredible impact of Debbie's foundation, America's Mighty Warriors, in providing support and healing to veterans and their families.

• The power of touch and self-care in helping veterans with PTSD, and how Debbie's foundation offers facials, treatments, and massages to those in need.

• Debbie's tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/374

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month!

Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategies are a masterclass in event planning and promotion.

Whether you're a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business. 

In this episode, we discuss:

• The step-by-step process Alexis used to plan and execute her wildly successful event in record time.

• How she tapped into her sales expertise and client relationships to create a buzz and drive attendance.

• The mindset shifts which allowed her to let go of outcome attachment and focus on serving her community.

• Alexis's unique approach to creating an unforgettable, fun-filled experience that left her clients feeling celebrated and loved.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/373

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google.

Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa.

In this episode, we discuss:

• The switch from Google My Business and what it means for your spa’s online spot.

• How Google’s now spotlighting your social feeds and why it's your new best friend for drawing clients in.

• Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to.

• Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse.
  
  

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/372

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry.

In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry. 

I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience. 

Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.

In this episode, we discuss: 

• Mandie's Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry.

• The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards.

• The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/371

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course. 

As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers. 

In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.

If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen! 

In this episode, I discuss: 

• Addo Wellness Institute’s first Spa Manager Certification in-person event

• The positive morale and attitudes of the course’s students

• Key differences that separate the CEO from the Spa Manager role

• Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/370

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

To truly practice what I preach, leadership development is constantly in my routine.

With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs…

but boy was I blown away!

After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.

So my husband Kyle and I signed up to attend The Muster. 

It’s an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.

Today’s episode of the Spa Marketing Made Easy is all about our takeaways from the conference.

I highly recommend you take a listen because there are some really eye opening reflections about how this conference breaks a lot of stereotypes and helps view leadership from a more practical perspective.

In this episode, we discuss: 

• Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference

• Learning leadership in a practical, tangible way

• Current trends for what motivates employees

• Importance of showing compassionate leadership

• How leaders can empower employees and encourage them to be better humans in the world

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/369

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We know the bread and butter of the spa industry are great before + after photos.

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.

Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.

In this episode, we discuss: 

• A full explanation of PDO AfterGlo™ 

• The science + benefits it brings for the skin

• Befores + After examples

• Origin story for PDO Max

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/368

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership. 

I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo. 

If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager. 

However…

Before you can jump in and hire a role that is essentially an extension of you - the Spa CEO - you need to understand if you’re in a place where your leadership skills are ready to delegate and manage.

This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business. 

In this episode, I discuss: 

• My personal experiences with leadership

• The recognition that leadership is a learned skill that’s constantly evolving

• A full detailed list of spa manager responsibilities

• Not settling back into old patterns if you’ve lost sight of your goals - there is always room to push reset and begin again

• An exercise of taking an honest assessment of your business and options for the  right next step forward

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/367

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t achieve, especially women (a statistic we’re set out to change among spa owners!). 

However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. The good news is that these mistakes aren’t complicated to fix. But they do require consistency in your commitment to being and acting like a Spa CEO because, when you own that role and what you need to do to fulfill it, these are mistakes you’ll naturally avoid. 

Join me and Team Addo coach Nicole Cooley for our second episode of Finance Month on the Spa Marketing Made Easy podcast, where we discuss: 

• The five most common mistakes spa owners make keeping them from hitting $1 million in annual revenue

• Why knowing your numbers is critical to your ability to reach $1 million as well as how to analyze those numbers so you can leverage them 

• Nicole’s tips for creating a cash reserves calculation that works specifically for you 

• Understanding lines of credit and how to leverage loans and other financial assistance to grow your business

• How scheduling and capacity planning play into your big picture goals, plus how to have several success plans so you’re never left wondering what move to make next on your journey to $1 million in annual revenue

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/393

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Are you ready for another source of revenue stream for your spa in 2024? 

We live in a world that prioritizes ease and convenience.

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. 

Put on your headphones because today we’re covering all things to know about ecommerce in 2024. 

Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue.

Gamal shares with me the three key strategies to keep in mind when building a desirable ecom business that people want to buy. 

With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is one of only 90 official Shopify mentoring partners, and delivered the keynote at the Amazon BBA Conference.

In this episode, we discuss: 

• 3 key strategies to implement in your ecom business plan

• The big shift seen in ecommerce in a post-Covid world

• A relative timetable a CEO needs to expect for launching an ecom store

• Two questions Gamal asks his CEOs to answer to master their messaging to strangers online

• How we can be as convenient as possible for our existing customers

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/366

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device. 

If you’re listening on Spotify + Apple Podcasts, head over to our website (addoaesthetics.com) to watch the full walkthrough as Hannah shares her screen to show a full tutorial of the device’s capabilities + the analysis it provides for each client.  

In this episode, we discuss:

• A full walkthrough of the Image Pro® SUNLITE device

• Client engagement and how the data provided from this device enhances the experience

• The revenue payoff from investment in this device and how in depth the skin analysis is for each client

• How the device shows improvements and areas of opportunity that give a full skin care plan for clients

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/365

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”

My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!

Returning for her second time, Nicole is here to relieve your financial worries with all the details of how you can get started on the right foot with your financial goals in 2024! 

With 10 years experience in the coaching industry, Nicole is an Accredited Financial Counselor and Certified YNAB Coach. 

She believes in a holistic approach to finance and money that includes each client's skillset, mindset, and unique goals into their financial plan. 

She has worked across industries, working with therapists, lawyers, coaches, and spa owners.

In this episode, we discuss: 

• Identifying the roles cash flow and financial statements play in business

• Ways to overcome feelings of uncertainty when it comes to finances 

• Understanding money management is a learned skill set

• Nicole reveals what the 2024 message is for cash flow management

• The first step to take if you’re new and don’t know where to begin

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/364

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies. 

Here to spill the details on her goal crushing promotion and share her top takeaways in this episode of the Spa Marketing Made Easy podcast is Ashlen Day, Spa CEO of CopperLeaf Spa & Salon in Winnsboro, Texas. 

She started out as a service provider at CooperLeaf in 2017 and eventually moved into the management eventually purchasing the spa and becoming the owner in 2023. Plus she’s one of my students in the Growth Factor Framework program!

Her business is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including: massage, aesthetics, nails & hair.

If you’re looking to see what’s possible through a dedicated promotional retail push, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways.

In this episode, we discuss: 

• Ashlen’s journey from service provider to owner of CooperLeaf Spa & Salon

• The annual process her business follows to run a 20% off $100 or more in gift cards promotion

• The marketing strategies she relied heavily on that helped CooperLeaf have its best year running this promo yet - $71.5K for the entire month of December! 

• The key takeaways she plans to revise to set her up to achieve her $100,000 goal in December 2024

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/363

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

I’ve been in your shoes. 

What is Meta? 

How do I know which ad campaign objective to select?

Should I use an image or a video?

This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.

I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zirker, back onto the Spa Marketing Made Easy podcast. 

Tara helps thousands of online experts who are overwhelmed or skeptical to confidently learn paid advertising and infinitely scale their businesses through her business, Successful Ads Accelerator. 

Put your frustrations to the side, Tara shares easy to understand tips for lead generation and customer acquisition through paid advertising and tells us what developments to focus on in 2024. 

In this episode, we discuss: 

• Two developments to consider when building your paid ads strategy this year

• One important question to ask yourself about the lifetime value of a client

• The biggest thing that holds spa owners back

• Analyzing your budget and making data based decisions for ad placements

• When and how to consider Tik Tok ads

• Is video king in ads? 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/362

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

One of my favorite practices every January is to set my intention for the year.

The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.

For 2024, I decided to switch it up a bit. 

After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first. 

Tune in to this episode to hear what my focus is going to be in 2024! 

In this episode, I discuss: 

• Intention setting and why it’s important to regularly practice

• My process for setting my yearly intention

• The 5 words I am committing to in 2024

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/361

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO. 

Developing a team has changed my life for the better. 

In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and reasons why my team has helped propel my business forward.

In this episode, I discuss: 

• How I’ve achieved freedom in my business by developing a team

• The training and development processes I’m using with my Growth Factor® coaches

• The reason why I gifted over $100,000 in 1:1 coaching calls to active Growth Factor® students

• Importance of standardization of processes when you have more than one provider

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/360

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. 

Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. 

There are currently 37 franchises of VIO Med Spa and counting! 

Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today.

In this episode, we discuss: 

• Joe’s backstory and how VIO Med Spa came to fruition

• Key things about VIO that made Joe get approached to franchise 

• The in’s and out’s of the franchising process

• Benefits of opening a licensed franchise, specifically in spa

• Importance of lifetime customer value

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/359

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.

Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. 

My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age. 

As she pursued a career in the hair industry, she found herself thrust into the world of entrepreneurship that was disappointingly filled with burnout. 

But she persevered. 

Tune in to hear how she rediscovered her passion and commitment for haircare and is now running a thriving business that is authentic to herself and her business. 

Shirin’s remarkable journey, from burnout to rediscovery, is a testament to her resilience and a driving force behind her success.

In this episode, we discuss: 

• Shirin’s entrepreneurial and family background that led her into the hair industry

• The cause that made her take a hiatus from the hair industry

• How she rediscovered her passion that led her to opening her current salon

• Her focus on the customer experience touchpoints and how Mangomint has been an integral part of building this process

• The importance of making business decisions that are in alignment with the problem you are trying to solve 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/358

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”

Today’s episode of Spa Marketing Made Easy is doing just that. 

Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events.

After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event planning. She’s the Medical Spa Manager at Healthy Complexions Spa where she’s focused on managing the growing team. 

We break down the ins and outs of how she went from barely hitting 4 figures to hosting 5 + 6 figure events in a matter of months after joining Growth Factor®.

The lessons shared in this episode are a must for Spa CEOs ready to run successful events. 

In this episode, we discuss: 

• Samantha’s professional journey and the connection that brought her to join my Growth Factor® Framework program

• The key takeaways she learned inside Growth Factor® that set the foundation for her mini event and open house

• Her glowing review of working with Dermaconcepts 

• All of the event details, including the most unexpected thing, and her advice for listeners

• Her next big goal as a Spa Manager

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/357

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting."

That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses. Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment. 

Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business. 

In this episode, we discuss: 

• Where to begin analyzing your expenses and what you can easily cut first 

• Why it’s critical to begin incorporating your patterns and behaviors into your financial system 

• How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget

• Nicole and Daniela’s top tips on making money decisions that align with your overall business vision and growth plan 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/392

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students. 

My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.

Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship. 

If you can relate to Charlie’s feelings of always wanting to take on the next big challenge and truly loving the build, the title of serial entrepreneur may be the answer you’ve been seeking. 

Listen in to hear how this defining moment gave Charlie so much clarity and validation for how she was feeling. 

Tune into this episode as we discuss: 

• How Charlie became an entrepreneur and her journey navigating the spa industry

• The “Aha!” moment that defined her as a serial entrepreneur

• What happens when she gets the itch of serial entrepreneurship

• The decision making process she follows when presented with a new entrepreneurial opportunity

• Charlie’s advice for aspiring entrepreneurs

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/356

Keep the conversation going inside the Spa Marketing Mad

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! 

This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful employment by 2030. 

In addition to military spouses and veterans, Addo Wellness Institute aims to support aesthetic professionals, spa owners and Spa CEOs in both finding top-tier talent trained in key remote team member roles as well as obtaining spa manager training for that key role within your growing company. 

Tune into this episode as I share:

• The mission and vision behind Addo Wellness Institute including how we’re starting and where we’re headed 

• The three initial certification tracks that are now open for enrollment and why these roles are key within a successful spa company 

• How we’re structuring our class sizes and learning environment, plus, how we’re making an even greater impact by focusing on providing training within the military community to fill remote aesthetic roles 

• The first steps to getting started and becoming a student of our inaugural class

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/355 

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value. 

Here to break it down with me is Scott Bell, the Chief Executive Officer of High Level Marketing (HLM), a leading digital marketing company serving over 2,000 small and medium-sized businesses with the core purpose of accelerating their customer growth by helping them unlock their true business potential. From understanding how to determine your spa’s Customer Lifetime Value to utilizing it in making key strategic decisions, especially when it comes to your marketing, this is a lesson in business you can’t afford to miss. 

In this episode, we discuss: 

• Scott’s background in marketing and entrepreneurship and how he shifted from owning a billboard marketing company into the world of digital marketing

• Defining Lifetime Customer Value and why this is such a critical metric for spa owners to understand and leverage

• How to begin calculating your spa’s Lifetime Customer Value and tips for increasing that value over time 

• How we can utilize Lifetime Customer Value  in our marketing, plus insights on setting your marketing budget percentage for growth and crafting systems around tracking your numbers for long-term growth

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/354

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Download High Level Marketing’s free Lifetime Customer Value Calculator here.

While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line. 

I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show. 

Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics. 

With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers. 

In this episode, we discuss: 

• The importance of Vitamin A for everyone and many skin conditions 

• The science behind how DermaConcepts is delivering Vitamin A in their Environ products

• Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/391

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through. 

I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service. 

Tune in as we discuss: 

• Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening
• Developing your sales mindset and tangible practices for how to show up for a sales call 
• Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client 
• The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/390

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz. 

In this week’s episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max’s new skin booster, LúmEnvy™. 

Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client’s results, but she’s also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max’s suite of products. 

In this episode, we discuss: 

• The latest product and skin booster by PDO Max, LúmEnvy™

• What LúmEnvy™is, how it can boost your client’s results and the 4 key ingredients in this skin booster 

• Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments

• Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/389

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode.

In this episode of Spa Marketing Made Easy, we’re diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business’ profitability. Tune in as I walk you through the Revenue Per Room Per Hour metric and three key ways you can increase your revenue and maximize your providers’ time and profit-producing capacity. 

In this episode, you’ll learn:

• The in’s and out’s of breaking down, calculating and tracking the KPI of “revenue per hour per room” 

• Utilizing simple upgrades to increase revenue per hour per room and how to select the best ones to promote

• Creating timing efficiencies and helping your providers understand how to best utilize their time with their clients

• How to tie in retail sales into your sales approach to boost your revenue per hour per room as well as your spa’s overall revenue and profitability 

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/388

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business.

In this episode of Spa Marketing Made Easy, I’m walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO. As Spa CEO, your efforts are focused on leading your team, building out systems and infrastructure, and growing the business so that eventually you’re in a place of being work optional in every capacity.   

Tune into this episode to learn more about:

• The process of building out your dream team and the mindset you need to succeed in hiring and transitioning yourself out of the provider role

• Understanding and calculating the break even point of your providers 

• Creating a winning marketing strategy and getting either a new or existing team member’s books filled 

• How to manage your calendar like a Spa CEO

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/387

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

As Q3 wraps up and the busy season looms, this episode helps spa owners move with intention—not stress. Join Daniela as she shares her Q3 reflections and lays out practical steps to lean into Q4 with energy, profit, and alignment. Whether you've struggled with burnout, revenue gaps, or just need clarity, this episode gives you the framework to finish 2025 strong—without losing your life outside the spa.

What you’ll learn during this episode:

• How to do a powerful Q3 reflection: digging into revenue, memberships, promotions, and expenses
  
  

• Why tracking Client Acquisition Cost (CAC) can be a game changer for your marketing ROI

• How to plan Q4 offers (like “Shed the Dead,” Black Friday, Small Business Saturday) now so you aren’t scrambling later

• The importance of building systems behind promotions—templates, funnels, roles

• Questions to ask yourself to align the business with the life you want to live—managing energy, saying “no,” optimizing your schedule

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Peel season is upon us - who’s ready to host your most profitable event yet? In this episode of Spa Marketing Made Easy, Daniela breaks down how to pull off a “Shed the Dead” mini peel party -  without the stress or event hangover.

Learn the difference between a scaled-down mini event and an open house; why this format rewards you and the client on the same day; how to price, market, sell packages, and follow up like a pro; and how one spa generated nearly $50K in a single day.

What you’ll learn during this episode:

• The unique role of mini events, and why they outperform open-house-style formats

• Your step-by-step event framework—offer, ticket, delivery, packages, follow-up

• The sweet spot: 10–16 participants, 30-minute services, “blueprint” workflow

• Winning marketing plans—strategic outreach, gain/logic/fear messaging, carousel content

• Client follow-up strategies and how to upsell, cross-sell, and down-sell with care

• Real revenue formulas that show how one event can make $6K–$50K+ in one day
  
  

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Looking to build a profitable, systemized spa that pays you $100K+ without burning out? It all starts with retail.

In this episode, we dive deep into the Retail Reversal strategy: we reward retail purchases with complimentary services - driving loyalty, boosting results, and maximizing revenue. And the great thing? It will cost you about the same as offering 10% off products.  Yep, you heard that right. 

We cover why retail is essential (when clients buy 3+ products, they’re 90% more likely to rebook!), how to systemize ordering and product rep relationships, and how to run a promotion that’s a win–win for your spa and your clients.

What you’ll learn during this episode:

• Real-world stats proving retail boosts rebooking and retention

• How to order strategically and build rep relationships to save 25%

• The step-by‑step of running a Retail Reversal promo (e.g. “Spend $200, get a free peel”)

• A breakdown of costs, ROI, and promotion design

• How to launch, track success, and measure a 10–15% retail lift
  
  

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Halfway through 2025 - and halfway to your goals. This episode uncovers a powerful Mid‑Year Spa CEO Review process designed to help you reflect, reset, and reclaim momentum for the rest of the year.

We walk through 5 critical steps to assess your business - check key metrics, align your goals, and reclaim dedicated CEO time - plus a downloadable worksheet to guide your decisions.

What you’ll learn during this episode:

• How to pause and assess your top 3 goals from January

• The metrics every spa CEO should review 

• How to debrief your business: what's working, and what to pivot

• Why calendar-blocked CEO time is non-negotiable

• How to create a clear action plan for Q3–Q4, with realignment or reinvention

• Downloadable mid‑year review worksheet included

Download your FREE Mid-Year Spa CEO Business Review Worksheet

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

If medically assisted weight loss is part of your revenue stream, this episode is non-negotiable.

I sat down with attorney, spa owner, and compliance educator Courtney Walker to unpack the current chaos around GLP-1s—semaglutide, tirzepatide, and the like.

From cease and desist letters to compounding confusion to trademark traps, Courtney breaks down what’s really going on and how you can move forward with confidence. Whether you’re all-in on weight loss programs or just exploring, you need to know your legal and operational options.

What you’ll learn during this episode:

• What’s changing around compounded GLP-1s—and why it matters for spa owners

• The real difference between legal risk vs. operational compliance

• How cease and desist letters work—and what to do if you receive one

• What pharmaceutical companies are targeting next

• How to vet pharmacies, avoid marketing violations, and stay in your lane legally
  
  

Resources Mentioned in Episode #EP 440:  Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker

• Courtney on Instagram: @itscourtapproved

• www.courtapprovedaesthetics.com

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework - a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Ads are always changing—but your budgeting system shouldn’t.

In this episode of Spa Marketing Made Easy, I sit down with Tara (my go to ads strategist) to break down how much spa CEOs should actually be spending on marketing—based on three common business stages:

• Maintenance: Hold steady & replace lost clients

• Growth: Scale month-over-month

• Hyper Growth: Seize big promotional moments like Black Friday

Learn the exact percentage of revenue you should allocate in each stage, plus how to measure ad performance vs. SEO or referrals—so your marketing dollars aren’t a guess, but a powerful investment.

What you’ll learn during this episode:

• How to identify your current stage: maintenance, growth, or hyper growth

• What % of revenue to invest in marketing during each phase

• Why budgeting by stage protects your profits and alerts you if you're under-investing

• How to split your marketing dollars between ads and “analog” tactics (50/50)

• Why tracking lead source quality is critical: SEO vs ads vs referral

Resources Mentioned in Episode #439:  Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?

• Register for the webinar on How Spa Owners & Aestheticians Are Using Social Ads to Get More Clients on Autopilot

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework - a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Candice Johnson didn’t start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for herself and her team.

In this inspiring episode of Spa Marketing Made Easy, Candice shares her journey from working in national waxing franchises to launching her own thriving waxing and skincare brand, Candee Skin. With 16 employees, a million-dollar location, and big dreams of franchising, Candice is a powerful example of what’s possible when faith, leadership, and purpose-driven business align.

Whether you’re still in the treatment room or on your way out, this episode will give you a fresh wave of motivation—and a reminder that leadership is about lifting others as you climb.

What you’ll learn during this episode:

• How Candice transitioned from employee to 7-figure spa owner

• The role of transparency and teamwork in her success

• What she did when she couldn’t make payroll—and how that moment changed her leadership

• Why she’s prioritizing financial literacy and sustainable growth

• Her vision for franchising and the legacy she’s creating
  
  

Resources Mentioned in Episode #438:  Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story

• Follow Candee Skin on Instagram → @candice.mjohnson

• Connect with Candice on LinkedIn → http://linkedin.com/in/candiceclariett/ 

• Visit Candice's website → http://candeeskin.com/ 

 Listen to the full episode here: https://www.addoaesthetics.com/podcast/ep438

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!