Sound Connections – Details, episodes & analysis

Freddie Moross, founder of Myndstream, joins Sound Connections to unpack the growing role of functional music in wellness, hospitality, and care environments.

This conversation explores how intentional audio can shape experiences inside spas, hotels, and treatment spaces, and why music should be treated as infrastructure rather than background noise. Freddie explains how soundtracks can guide guest journeys, influence emotional outcomes, and help wellness spaces create more meaningful environments.

We also discuss the economics behind the global wellness industry and why wellness-focused consumers represent one of the fastest growing and most engaged segments in hospitality.

Along the way, Freddie shares lessons from building a music technology startup in a niche category, including the advantages of starting with owned assets, the challenges of licensing and distribution, and what it takes to scale a focused product in a complex industry.

Now live on Sound Connections Podcast.

[Links in bio]

Produced by Amplitude Ventures AS.

Mark Bamford joins Sound Connections for an open discussion on startup building, video monetization, and the hard truth about innovating in music. As the founder of Viktrs, Mark is working on a new model for video that aims to unlock more value from every view by focusing on engagement, discovery, and data rather than the traditional advertising-driven approach used by major platforms.

Mark unpacks his path from a career in construction, consulting, and strategy into the world of founders and music technology. He reflects on what surprised him most about entering the music space, why innovation often struggles inside established systems, and how founders are forced to make difficult choices when a meaningful vision meets a difficult market.

This episode dives into the economics of music startups, the limits of pure storytelling when fundraising, and the importance of reaching tangible results with as little capital as possible. Mark also shares why Viktrs has expanded into non-music categories such as food and politics while keeping music as a long-term mission, using those adjacent markets to build leverage, revenue, and proof before coming back stronger.

For anyone working at the intersection of technology, media, and culture, this episode brings a sharp and honest perspective.

Watch the full episode on your preferred podcast platforms!

[Links in bio]

If you want to know more about Viktrs visit: https://viktrs.com/

Produced by Amplitude Ventures AS.

Fiverr is one of the multi-national online marketplaces for freelance services and in this episode with Adam Fine, Head of Music and Audio, we had an eye-opening conversation on how remote collaboration and AI are transforming the music industry.

Topics such as the evolving landscape of music production, how AI tools like Suno are streamlining workflows and opening new creative possibilities, are discussed by both parties but even as technology accelerates, both agree on one thing: the irreplaceable value of human creativity. From the future of personalized, AI-generated tracks to Fiverr’s evolving role in supporting next-gen music services, this episode offers a compelling glimpse into what’s next for music creators and the art-tech balance shaping tomorrow’s music industry.

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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Ready to turn up the heat in the music industry? 

Meet Jesper Skibsby, founder and CEO of WARM, who turned a single idea into a global radio monitoring service. Hear how he faced funding hurdles, built a committed team, and made real-time radio data available to independent artists, labels, and managers—insights that were once reserved for industry giants. This conversation spotlights the power of innovation and the determination needed to succeed in the music world.

Highlights:

• The start of WARM: From a personal insight to a global service.
• Overcoming challenges as a solo founder in the tech-driven music scene.
• Empowering the independent music sector with innovative data solutions.
• The future of radio monitoring and its impact on music royalties.

Tom Höglund, a key figure from the founding team of Epidemic Sound, breaks down how they built a unicorn by disrupting the century-old music licensing industry.

From his early days as a lawyer to creating an alternative model that pays musicians upfront and offers a 50-50 split , Tom shares the controversial journey. Discover the audacious vision to make music licensing simple and global for content creators on platforms like YouTube, challenging the traditional Performing Rights Organizations (PROs). 

Hear the grind, the early struggles, and the international mindset that fueled this Swedish success story.

Know more about Epidemic Sound: https://www.epidemicsound.com/
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Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures


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Let's go behind the scenes of live music digitalization in this special Sound Connections session from the ESNS 2026 Conference.

We examine the "red ocean" of ticketing with guests Mike van Gaasbeek of Stager and Yannick Corbeau of CM.com, understanding how innovative platforms are easing the heavy daily tasks of event promoters by integrating ticketing, marketing, and payments into a single workflow. 

The discussion distills why modern ticketing must serve as a continuous marketing strategy to keep fans engaged long after the show ends. We also tackle the difficult reality of being a founder in a space defined by small margins and high competition, offering a roadmap for future innovation.

Join the conversation on ticketing innovation and rethink how you engage your audience.

Visit Stager: https://stager.co/en/
Visit CM.com: https://www.cm.com/
About ENSN Conference 2026: https://esns.nl/en/
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Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.venturesFollow on;

Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1

LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/

Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

00:00 Welcome and context
05:28 One platform approach
09:38 Ticketing as marketing strategy
13:00 Promoter economics and margins
17:02 Market consolidation trends
23:05 Ticketing and cash flow
28:17 Brand focus and challenges
34:12 Funding models and longevity
41:25 Regulation and audience trust
55:39 Music beyond capital

Patrick Ermlich, a music industry expert with 24 years of experience, joins the conversation to share his insights on artist growth, creativity, and entrepreneurship. In this episode, he offers a fresh perspective on guiding artists through personal and professional development while navigating the complexities of the music business. Packed with actionable advice for both emerging and seasoned artists, this discussion explores what it takes to achieve lasting success in an ever-evolving music landscape.

Highlights:

• Grasping the dual role of artists as creative entrepreneurs.
• The role of financial knowledge and strategic thinking in an artist's career.
• Creating a supportive network for artists' success.
• Facing the challenges of today's music industry and the changing role of technology.

The evolving relationship between music and technology takes center stage in this episode, featuring insights from industry leaders. These are the challenges faced by entrepreneurs in the music business and the innovative strategies they’ve used to overcome them.  

Highlights:

• Exploring the journey from musical passion to business achievement.
• Insights into building a sustainable music business in today's digital landscape.
• The role of technology in transforming live music experiences and industry practices.
• Discussions on the importance of diversity and collaboration in achieving business objectives.

Uncover the inspiring story of Scott Cohen, co-founder of The Orchard, in this engaging episode of *Sound Connections*. A true pioneer in music technology, Scott shares his journey from humble beginnings to revolutionizing the industry with the creation of the first digital distribution company.

Discover the challenges he faced, the breakthroughs that defined his career—like playing a pivotal role in the iTunes launch—and his transition to Chief Innovation Officer at Warner. Gain valuable insights into his drive for innovation and the profound impact of his work on music rights investment and the industry at large.

Highlights:

• Scott Cohen's journey from financial challenges to a successful exit with The Orchard.
• The role of vision in predicting technological impacts on the music industry.
• Overcoming obstacles in scaling a groundbreaking digital distribution company.
• Scott's transition to Warner and his ongoing influence in music rights investment.

Discover the fascinating intersection of music, technology, and storytelling in this episode featuring Dmitri Vietze, founder of Rock Paper Scissors. Dive into the challenges and triumphs shaping the modern music industry, as Dmitri shares his journey in building a thriving PR firm and fostering innovation in music tech. From the rise of startups to opportunities for artists and entrepreneurs, this conversation unveils how music tech continues to transform the creative landscape.

Highlights:

•  Storytelling in the music tech industry.
•  Overcoming challenges and finding opportunities in music innovation.
•  Supporting artists and tech startups through strategic communication.