Freddie Moross, founder of Myndstream, joins Sound Connections to unpack the growing role of functional music in wellness, hospitality, and care environments.

This conversation explores how intentional audio can shape experiences inside spas, hotels, and treatment spaces, and why music should be treated as infrastructure rather than background noise. Freddie explains how soundtracks can guide guest journeys, influence emotional outcomes, and help wellness spaces create more meaningful environments.

We also discuss the economics behind the global wellness industry and why wellness-focused consumers represent one of the fastest growing and most engaged segments in hospitality.

Along the way, Freddie shares lessons from building a music technology startup in a niche category, including the advantages of starting with owned assets, the challenges of licensing and distribution, and what it takes to scale a focused product in a complex industry.

Now live on Sound Connections Podcast.

[Links in bio]

Produced by Amplitude Ventures AS.

Mark Bamford joins Sound Connections for an open discussion on startup building, video monetization, and the hard truth about innovating in music. As the founder of Viktrs, Mark is working on a new model for video that aims to unlock more value from every view by focusing on engagement, discovery, and data rather than the traditional advertising-driven approach used by major platforms.

Mark unpacks his path from a career in construction, consulting, and strategy into the world of founders and music technology. He reflects on what surprised him most about entering the music space, why innovation often struggles inside established systems, and how founders are forced to make difficult choices when a meaningful vision meets a difficult market.

This episode dives into the economics of music startups, the limits of pure storytelling when fundraising, and the importance of reaching tangible results with as little capital as possible. Mark also shares why Viktrs has expanded into non-music categories such as food and politics while keeping music as a long-term mission, using those adjacent markets to build leverage, revenue, and proof before coming back stronger.

For anyone working at the intersection of technology, media, and culture, this episode brings a sharp and honest perspective.

Watch the full episode on your preferred podcast platforms!

[Links in bio]

If you want to know more about Viktrs visit: https://viktrs.com/

Produced by Amplitude Ventures AS.

Fiverr is one of the multi-national online marketplaces for freelance services and in this episode with Adam Fine, Head of Music and Audio, we had an eye-opening conversation on how remote collaboration and AI are transforming the music industry.

Topics such as the evolving landscape of music production, how AI tools like Suno are streamlining workflows and opening new creative possibilities, are discussed by both parties but even as technology accelerates, both agree on one thing: the irreplaceable value of human creativity. From the future of personalized, AI-generated tracks to Fiverr’s evolving role in supporting next-gen music services, this episode offers a compelling glimpse into what’s next for music creators and the art-tech balance shaping tomorrow’s music industry.

__________________________________________________________________________

Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Ready to turn up the heat in the music industry? 

Meet Jesper Skibsby, founder and CEO of WARM, who turned a single idea into a global radio monitoring service. Hear how he faced funding hurdles, built a committed team, and made real-time radio data available to independent artists, labels, and managers—insights that were once reserved for industry giants. This conversation spotlights the power of innovation and the determination needed to succeed in the music world.

Highlights:

• The start of WARM: From a personal insight to a global service.
• Overcoming challenges as a solo founder in the tech-driven music scene.
• Empowering the independent music sector with innovative data solutions.
• The future of radio monitoring and its impact on music royalties.

Tom Höglund, a key figure from the founding team of Epidemic Sound, breaks down how they built a unicorn by disrupting the century-old music licensing industry.

From his early days as a lawyer to creating an alternative model that pays musicians upfront and offers a 50-50 split , Tom shares the controversial journey. Discover the audacious vision to make music licensing simple and global for content creators on platforms like YouTube, challenging the traditional Performing Rights Organizations (PROs). 

Hear the grind, the early struggles, and the international mindset that fueled this Swedish success story.

Know more about Epidemic Sound: https://www.epidemicsound.com/
__________________________________________________________________________

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures


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Let's go behind the scenes of live music digitalization in this special Sound Connections session from the ESNS 2026 Conference.

We examine the "red ocean" of ticketing with guests Mike van Gaasbeek of Stager and Yannick Corbeau of CM.com, understanding how innovative platforms are easing the heavy daily tasks of event promoters by integrating ticketing, marketing, and payments into a single workflow. 

The discussion distills why modern ticketing must serve as a continuous marketing strategy to keep fans engaged long after the show ends. We also tackle the difficult reality of being a founder in a space defined by small margins and high competition, offering a roadmap for future innovation.

Join the conversation on ticketing innovation and rethink how you engage your audience.

Visit Stager: https://stager.co/en/
Visit CM.com: https://www.cm.com/
About ENSN Conference 2026: https://esns.nl/en/
__________________________________________________________________________

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.venturesFollow on;

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00:00 Welcome and context
05:28 One platform approach
09:38 Ticketing as marketing strategy
13:00 Promoter economics and margins
17:02 Market consolidation trends
23:05 Ticketing and cash flow
28:17 Brand focus and challenges
34:12 Funding models and longevity
41:25 Regulation and audience trust
55:39 Music beyond capital

Patrick Ermlich, a music industry expert with 24 years of experience, joins the conversation to share his insights on artist growth, creativity, and entrepreneurship. In this episode, he offers a fresh perspective on guiding artists through personal and professional development while navigating the complexities of the music business. Packed with actionable advice for both emerging and seasoned artists, this discussion explores what it takes to achieve lasting success in an ever-evolving music landscape.

Highlights:

• Grasping the dual role of artists as creative entrepreneurs.
• The role of financial knowledge and strategic thinking in an artist's career.
• Creating a supportive network for artists' success.
• Facing the challenges of today's music industry and the changing role of technology.

The evolving relationship between music and technology takes center stage in this episode, featuring insights from industry leaders. These are the challenges faced by entrepreneurs in the music business and the innovative strategies they’ve used to overcome them.  

Highlights:

• Exploring the journey from musical passion to business achievement.
• Insights into building a sustainable music business in today's digital landscape.
• The role of technology in transforming live music experiences and industry practices.
• Discussions on the importance of diversity and collaboration in achieving business objectives.

Uncover the inspiring story of Scott Cohen, co-founder of The Orchard, in this engaging episode of *Sound Connections*. A true pioneer in music technology, Scott shares his journey from humble beginnings to revolutionizing the industry with the creation of the first digital distribution company.

Discover the challenges he faced, the breakthroughs that defined his career—like playing a pivotal role in the iTunes launch—and his transition to Chief Innovation Officer at Warner. Gain valuable insights into his drive for innovation and the profound impact of his work on music rights investment and the industry at large.

Highlights:

• Scott Cohen's journey from financial challenges to a successful exit with The Orchard.
• The role of vision in predicting technological impacts on the music industry.
• Overcoming obstacles in scaling a groundbreaking digital distribution company.
• Scott's transition to Warner and his ongoing influence in music rights investment.

Discover the fascinating intersection of music, technology, and storytelling in this episode featuring Dmitri Vietze, founder of Rock Paper Scissors. Dive into the challenges and triumphs shaping the modern music industry, as Dmitri shares his journey in building a thriving PR firm and fostering innovation in music tech. From the rise of startups to opportunities for artists and entrepreneurs, this conversation unveils how music tech continues to transform the creative landscape.

Highlights:

•  Storytelling in the music tech industry.
•  Overcoming challenges and finding opportunities in music innovation.
•  Supporting artists and tech startups through strategic communication.

In this episode of Sound Connections, we explore the ongoing legal battle between Spotify and the Mechanical Licensing Collective (MLC) over bundled royalties. At the heart of the dispute is Spotify's controversial reclassification of its subscription plans to include audiobooks, a move that allows the streaming giant to pay lower mechanical royalties to songwriters and publishers.

Join us as we break down the stakes, the legal arguments, and what this battle means for the future of music streaming and compensation for creators.

Join us on Sound Connections as we delve into the evolving world of music royalties with AI Jake. In this episode, we tackle the widely debated pro-rata model and introduce economist Will Page's innovative 'Completion' model. Discover how this proposal rewards fully streamed songs, combats streaming fraud, and offers a straightforward implementation for the music industry. We examine the potential winners and losers, address concerns about genre bias, and explore the model's alignment with current industry trends. Tune in for a comprehensive look at how the Completion model could pave the way for a fairer and more sustainable royalty system.

Peek into the evolution of a cutting-edge music search platform as co-founder Agnes Chung delves into Musicube’s origins and its groundbreaking AI-driven capabilities. Gain insights into the startup’s recent acquisition by Songtradr, and follow Agnes’ own path from musicology to entrepreneurship. This episode reveals the hurdles faced, the wins celebrated, and a forward-thinking approach that’s redefining how we find and engage with music.

Highlights:

•  The vision of Musicube: Enhancing music discovery through AI.
•  Overcoming challenges in the music industry.
•  The unexpected path to acquisition by Songtradr.
•  Maintaining team integrity and vision post-acquisition.

Get an insider’s perspective on the future of music technology in this special episode from the WISE Festival. Host Jakob Wredstrøm leads a thought-provoking panel discussion with Savia Peters (LeanSquare), Thierry Bujod (Media Deals), Hazel Savage (SoundCloud), and Florian Stadler (Deutsche Telekom) to uncover how AI is revolutionizing the music industry. 

Find out what investors value most in startups, the critical role of timing, and how AI is reshaping creative industries. This episode is packed with insights for anyone passionate about music, tech, and innovation.

Highlights:

• Key insights from top investors in the music tech space.
• Understanding what makes a sound investment in AI trends.
• The importance of timing and proprietary technology in startup success.
• The evolving role of AI in empowering creative industries.

Explore the innovative world of music technology with Karl Richter, the founder of Disco in a detailed discussion about how Disco is redefining music sharing and discovery for music supervisors. Karl provides an inside look into the development of a B2B SaaS platform tailored to the unique challenges of the music tech industry. He shares his strategies for fostering creativity and driving innovation to ensure Disco's growth and success. This episode offers practical insights into building a sustainable startup and addresses the real-world problems Disco aims to solve within the music supervision landscape.

Highlights:

•  Building Disco from the start: A tale of determination and creativity.
•  The blend of music and technology: How Disco is leading the change.
•  Equipping music supervisors with advanced tools and solutions.
•  The impact of creativity in establishing sustainable music tech companies.

In this episode of Sound Connections, co-host AI Jake takes us through the substantial deal between rock icons KISS and Pophouse Entertainment, where KISS sold their song catalog, brand, and intellectual property for $300 million. This significant agreement includes their famous face paint designs, shares of master recordings, and publishing rights, marking a notable shift in the music industry's landscape.

We explore what Pophouse's acquisition means for the future of KISS's music and brand. The episode discusses Pophouse's intention to leverage technology to enhance and perpetuate KISS's legacy, drawing parallels with their successful ABBA Voyage project. This strategy indicates a new era where technology ensures the longevity of artists' impacts, blending historical music influence with modern digital experiences.

How does a song become a multi-million dollar asset? 

With a career that began in talent and label management at M.E.R. Group—home to EDM icon Alan Walker—Yonas brings a unique, full-stack perspective on what gives music lasting value. Now leading operations at one of the most sophisticated music investment funds in the U.S., he reveals the internal mechanics behind valuing music catalogs, why evergreens matter, and how his team builds a generational portfolio from both legacy artists and active creators.

All this and more as we sit with Yonas Aregai, Chief of Staff at Gold State Music, to explore the fast-evolving world of music rights acquisition.

Learn more about Gold State Music; https://goldstate.com/

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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Reflecting back to Wallifornia Music Tech Conference 2025 July, in this fiery and data-driven conversation, Jakob and Taj challenge the illusions around music tech investment. 

They talked about why most music startups face poor exits, why B2C music apps struggle, and why B2B infrastructure solutions hold more promise. 
Drawing on Taj’s tech startup experience and Jakob’s music industry research, this honest conversation offers founders, investors, and innovators key insights into the future of music technology funding.

Explore Wallifornia: https://walliforniamusictech.com/

___________________________________________________________________________

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures


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What does it really mean to own your audience in today’s music industry?

In this special partnership episode, host Jakob Wredstrøm joins Taj from The Sound of Startups and Lauriane Saint-Denis, a business developer connecting culture, innovation, and people in music tech to unpack how audience development, fan data, and music tech innovation are reshaping live events.

Together they explore why ticketing platforms hold so much power, how festivals can build real fan relationships, and what artists can do to reclaim connection. 

Perfect for music entrepreneurs, promoters, and artist managers seeking smarter ways to grow.

__________________________________________________________________________

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures


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Discover how Alex Braga built an AI 'Instrument' a decade ago — not to replace musicians, but to rediscover what makes us human.

In this episode of the Sound Connections Podcast, Alex Braga, award-winning artist, performer, and creator of the A-Mint AI instrument, joins Jakob Wredstrøm to unpack the philosophy and ethics behind AI in art. 

From the meaning of human creativity to the illusion of machine consciousness, Alex breaks down what separates creation from generation — and why intention still defines everything.

🎧 In this conversation:

- Why AI-made music often lacks meaning — and what “meaning” really is
- How algorithms mirror our cultural biases
- The ethics of data scraping and AI training
- Why we must learn to use technology without losing ourselves
- Why “We Are Technology” — and what that means for the future of creativity

Alex doesn’t see technology as the enemy — but as a mirror reflecting how conscious (or unconscious) we are in how we use it.

This is a partnership episode with Music Tech Europe Academy: https://www.musictecheuropeacademy.eu/

Find out more about A-Mint AI here: https://www.alexbraga.me/a-i
__________________________________________________________________________

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures

Follow on;
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Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

In this episode of Sound Connections, host Jakob Wredstrøm sits down with Dani Deahl, Head of Communications at BandLab, to discuss the platform's impressive growth and its transformative impact on the music industry. Discover how BandLab is empowering a new generation of music creators around the world by breaking down traditional production barriers and fostering a vibrant global community. Dani shares insights into the innovative features that set BandLab apart and explores the future of music creation in an increasingly digital landscape.

Highlights:

• BandLab's journey to reaching 100 million users and its influence on the global music scene.
• Insights into how BandLab promotes creativity and teamwork across various demographics.
• The role of AI in creating new opportunities for musicians and the ethical considerations involved.
• Dani Deahl shares her unique career path from DJ to a leading voice in music tech.

In this episode of Sound Connections, we delve into Spotify's groundbreaking announcement: independent artists and labels earned $4.5 billion in 2023, making up half of the platform's total payouts. Explore the implications of this significant shift towards the democratization of music distribution, the explosive growth of the indie sector, and the opportunities this presents for entrepreneurs in the music industry. Join Jake, an AI co-presenter, for an insightful analysis of Spotify's impact on global recorded music revenue and what this means for the future of music creation and consumption.

Discover how fresh alliances are transforming the music business in this conversation with Pål Bråtelund. Hear firsthand how smaller enterprises can thrive through strategic teamwork rather than following the conventional acquisition route. From rethinking old business models to forging innovative collaborations in music tech, this episode offers a forward-looking perspective on creating sustainable success in a rapidly shifting landscape.

Highlights:

• The transition from conventional music industry frameworks to collaborative models.
• Exploring collaboration as a strong alternative to acquisitions.
•  Insights into the potential of blockchain and tokenization in royalty distribution.
• The importance of partnerships in encouraging innovation and growth in music tech.

Join us in this episode as we explore the details of music tech fundraising with expert Amanda Schupf. Learn about the challenges and strategies for securing investments in the changing music technology sector. From building trust with investors to identifying real industry problems, Amanda shares her journey and expertise in connecting traditional music businesses with innovative tech startups.

Highlights:

•  Understanding the dynamics of music tech fundraising.
•  Building genuine relationships and trust with investors.
•  Facing the music industry's unique challenges and opportunities.
•  Using innovation to empower music tech startups.

Join host Jakob Wredstrøm for an engaging conversation with Peder Jørgensen, founder of Hance.ai, to explore his remarkable journey in audio enhancement. This episode covers the fusion of music, sound design, and technology, showcasing how Peder's innovative work is changing our sound experience.

Highlights:

• Peder's shift from music production to impactful tech innovations.
• The creation of Soundly and its influence on sound design.
• Insights into Hance.ai's advanced machine learning in audio.
• Overcoming industry challenges and embracing new sound technology opportunities.

Enter Europe’s evolving music-tech sphere with Matthias Strobel, a key force behind MusicTech Germany. Hear about his journey from building a leading organization to uniting vibrant communities and events at the intersection of technology and music. Explore the hurdles and opportunities in this fast-changing industry, the value of strong networks, and the influence of new tech. Matthias also highlights how startups, investors, and a supportive environment can fuel innovation across the music-tech landscape.

Highlights:

• The inception of MusicTech Germany and its influence on the music-tech ecosystem.
• Building an engaged community through gatherings and networking events.
• The meeting point of creativity, technology, and entrepreneurship.
• Challenges and opportunities for music-tech startups in Europe.
• The contribution of investors and the necessity of a connected network.

From island beats to global charts, Gineyda Cornelio, Director of Marketing & Latin Strategy at AudioMack is rewriting the rules of today’s music business. 

She traces her own path from club social-media gigs in Miami to guiding AudioMack’s Latin growth, then breaks down the numbers behind the genre’s 19% listener surge, the rise of independent distribution, and why Bad Bunny, Karol G, and regional Mexican stars are changing global charts. 
She shares candid insights on licensing hurdles, touring economics, and the power of color-coded branding that turns casual listeners into loyal advocates.

___________________________________________________________________________

Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Join Svitlana Pozniakova, founder of Nexro, to explore how data and AI are changing the way artists plan their careers. She describes her path from Ukraine to Norway, the shift from a royalty exchange platform to predictive analytics, and why data-driven insights matter for independent artists. Learn how Nexro helps safeguard and support creators in a rapidly evolving music industry.

Highlights:

• Innovating the music industry with data and AI at Nexro.
• The journey from royalty exchange to predictive analytics.
• Empowering artists and their teams through technology.
• Insights on navigating startup challenges in a competitive market.

In this Sound Connections episode, Turo Pekari, a familiar face in the Nordic music world, talks about the value of strong connections in the music business. 

Celebrated for his networking skills, Turo shares his story and offers valuable insights into networking in the music business. Learn about building meaningful relationships, the impact of innovation, and the role of entrepreneurship in today's music world.

Highlights:

• Discovering Turo Pekari's journey as a networker in the music industry.
• The importance of human connections and personal relationships in business.
• Turo's path from a passionate music lover to an influential figure in the industry.
• Insights into the intersection of music and technology.
• Techniques and strategies for effective networking and collaboration.

Musical innovator Josh Greenberg discusses how technology and creativity blend to drive the music industry forward. Drawing on his work with global brands like Red Bull and Spotify, he shares the lessons he's learned from life in the studio to influencing corporate music culture. Get ready for a firsthand look at how artistry and tech intersect to shape today's evolving soundscape.

Highlights:

• Crossing the paths of music and technology
•  Insights into Josh’s unique career path and influences
•  The evolution of music business strategies with brands like Red Bull

Join us for a grounded conversation with Jan Willem, Co-Founder of Momants and the strategic mind behind Paylogic. 

Jan Willem reflects on Paylogic’s journey as a fintech pioneer which provided a white-label ticketing solution that let event organizers sell directly to their own audience. This technology famously scaled to handle massive peaks for global events like Tomorrowland. We explore his "horror story" exit, a grueling five-year marathon through corporate instability before the company’s final sale to Vivendi.

The conversation centers on his transition from a "non-music guy" to a seasoned investor and initiator of The Chorus at Amsterdam Dance Event, where he mentors the next generation of entrepreneurs. Jan Willem explains why he believes today’s AI-driven landscape finally allows startups to challenge legacy players and rebuild what's broken from the ground up.

Don't miss this honest conversation about starting a company, surviving a tough exit, and finding the spark to go again. 

Subscribe now!

The collaboration between Allfeat and Sound Connections is paving the way for innovation in the music industry. In this episode, Jean Christophe Barat (JC), founder of Allfeat, shares how their blockchain technology addresses critical issues like metadata management and royalty distribution. He also discusses the journey of building Allfeat and its role in creating transparent and efficient solutions for artists and music professionals.

Highlights:

•  Building a blockchain-based solution for secure music metadata.
•  Overcoming industry challenges through partnership and innovation.
•  Empowering independent artists with transparent royalty management.

Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

The management and transparency of music assets take center stage in this episode as Clément Souchier, founder of Bridge Audio, shares his journey. From his early career at Creaminal.io to establishing Bridge Audio as the "Switzerland of Music Assets," Clément delves into the challenges and innovations shaping the future of the music industry.

Highlights:

• The inception of Bridge Audio and its unique role in the music industry.
• Clément's experiences and lessons learned from founding Creaminal.io.
• The evolving landscape of music tech and its impact on sharing and discovering music.
• Insights into building a tech platform that serves diverse stakeholders in the music business.

For over two decades, the music industry has struggled to answer three deceptively simple questions:
What do we own? Where is it? Are we making money from it?

Edward Ginis, co-founder of OpenPlay and Proto Hologram, shares how OpenPlay evolved from a bold internal project at Concord into an industry-standard platform, breaking down decades of data dysfunction and giving rights holders real control over their IP. 

From building enterprise tech in a slow-moving industry to parenting four kids while launching a second startup (Proto) in the middle of a pandemic, Edward brings an unfiltered look at the personal and professional highs and lows of entrepreneurship.

This is for music professionals, technologists, and founders navigating complexity, scale and real life.

Know more about OpenPlay: https://openplay.co/

__________________________________________________________________________

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures


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It takes just one person to believe in the vision you are building. 

Using that mindset, Mag Rodriguez, the founder & CEO of EVEN, has been able to create a platform that helps artists sell music to fans before it hits streaming services. He shares his journey from managing artists straight out of high school to leading music initiatives at a venture fund, and finally launching EVEN to make the industry more equitable for creators.

Exploring the future of fandom, why EVEN focuses on nurturing tight-knit communities instead of chasing scale, and how the platform’s pay-what-you-want model and global-first approach are changing the way artists monetize were shared in this episode.

Mag also opens up about leadership, resisting early acquisition offers, and why impact—not just profit—drives his vision.

Explore the platform here: https://get.even.biz/

__________________________________________________________________________________________________

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures


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Discover the inspiring journey of Capella Entertainment’s co-founders, Jonah Bjerga and Moi Sultan, as they share how they built a forward-thinking hub for Scandinavian music. Gain insights into their talent-nurturing philosophy, the importance of supportive workspaces, and the steps they took to redefine industry norms. They also reveal strategies for launching a music venture studio, tackling local obstacles, and empowering artists and entrepreneurs to push their creative limits.

From his academic roots and work at AI Music to launching RoEx, Dr. David Ronan, founder and CEO, shares how his AI-powered platform is transforming music production by lowering the technical barriers in mixing and mastering. A rare look at the intersection of machine learning and musical expression to the emotional nuances of mixing, he tell us why assistive AI is the future of creative workflows in audio.

He holds a PhD in Electronic Engineering and Computer Science from Queen Mary University of London, where his research focused on intelligent audio production tools, including fully autonomous multitrack mixing systems. His expertise spans digital signal processing, machine learning, and software engineering, with previous roles at Native Instruments, Northrop Grumman, and Sonardyne International.

Passionate about the intersection of creativity and technology, Dr. David is committed to empowering music creators and redefining the future of audio production.

Explore RoEx here; https://www.roexaudio.com/

___________________________________________________________________________

Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures


Follow on;

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Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr

Experience the inspiring journey of Hazel Savage, co-founder of Musiio, in this compelling episode of the Sound Connections podcast. Host Jakob Wredstrøm delves into how Hazel navigated the intricate music tech landscape, steering her AI-driven startup to a successful acquisition by SoundCloud. Gain firsthand insights into the challenges of fundraising, the strategic decisions that attracted Musiio’s initial clients, and the vital role of leadership in driving sales.

Highlights:

•  Founding Musiio: The inception and development of a music tech pioneer.
•  Overcoming industry obstacles: Dealing with investor skepticism and market challenges.
•  The journey to acquisition: How SoundCloud became a key player in Musiio's story.
•  Empowering the music tech landscape: Hazel's vision for the future of AI in music.

Veteran catalog expert and CEO of Dynamite Songs, Alan Wallis joins Jakob to break down the real mechanics behind IP rights, music catalog sales, sync revenue, valuations, private equity, and long-term music investing.

He shares how he built Mojo Music, acquired classic catalogs, sold to Concord, and now runs Dynamite Songs.

Here’s what you’ll take away from this episode:

- Catalog valuation & deal red flags
- Sync as a revenue driver
- Streaming growth and catalog stability
- Why songwriters decide to sell
- How investors price risk and return
- What the next decade of catalog buying looks like

A must-watch for anyone exploring the intersection of music, finance, publishing, and IP ownership.

Learn more about Dynamite Songs: https://www.dynamite-songs.com/

Learn what it takes to succeed in the competitive world of music tech investments in this episode featuring Gareth Deakin. With years of experience building a strong profile in the music tech sector, Gareth shares actionable insights for entrepreneurs and investors looking to make an impact. From navigating startup ecosystems to understanding the latest trends, this episode delivers the knowledge you need to thrive in this ever-evolving industry.

Highlights:

• Exploring the changes in music tech investment over the past 15 years.
• Understanding the hurdles and prospects in music tech startups.
• Insights into sustainable innovation in the music industry.

Rasmus Rex unpacks the contrasting user-centric and pro-rata streaming models, shedding light on how these frameworks shape the careers of artists and the broader music ecosystem. Discover the influence of digitalization on streaming platforms, the power of devoted fans, and the economic underpinnings that drive the industry forward.

Highlights:

• Understanding the user-centric vs. pro-rata models.
• How digital platforms are changing music culture.
• The economic implications for artists in different streaming models.
• Insights into potential shifts in royalty distribution.

Take a closer look at how AI is reshaping music as Einar Helde, co-founder of AIMS API, shares his unexpected path into the industry. Discover how advanced data tools are improving music discoverability and boosting audience engagement. Along the way, he recounts the start-up hurdles he had to overcome, the successes that fueled AIMS’ growth, and the forward-thinking vision for blending AI and creativity in the music scene.

Highlights:

• Ole’s origins with punk bands in Denmark
• Shift to music publishing and management
• Insights into synchronization and music rights
• The influence of AI on the music industry

Can Physical Music Make a Comeback? 

Jennifer Sullivan, CMO and President of North America at KiTbetter discusses how KIT albums—a hybrid physical-digital format originating in K-pop—are transforming music monetization in the West. With insights on artist sustainability, fandom-driven commerce, and cultural shifts in music ownership, this episode explores how tangible fan engagement could reshape the indie artist economy.

The conversation covers shifts in fan behavior, the comeback of tangible music ownership, and the economic challenges facing touring and independent musicians. Jennifer also shares how KiTbetter keeps production costs low and margins high, making it a viable revenue path for emerging artists.

We unpack the cultural differences between East and West in fan behaviors, the undervalued power of ownership and community, and how artists today can reclaim financial independence. From the economics of independent touring to the psychology behind music collectibles, this conversation is a masterclass in where the music industry could be headed if it dares to evolve.

Learn more here; https://www.kitbetter.com/en

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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Generative AI is transforming music creation, revolutionizing production, creativity, and copyright. In this episode, Dr. Kobi Abayomi explores its implications for the music industry and its potential to shape the future for creators, offering key insights into the intersection of technology and artistry.

Highlights:

• Examining AI's influence on music creation and industry changes.
• Understanding the intersection of technology and artistry.
• Addressing the challenges and opportunities AI presents to musicians and creators.

Discover the Nigerian music industry's dynamic landscape with Dr. Chinedu Chukwuji. This episode explores Afrobeat's evolution, its worldwide impact, and Nigeria's creative sector growth potential. Dr. Chukwuji offers insights from his career, highlighting Nigeria's transformation into a hub of musical innovation and global partnerships.

Highlights:

• Examining the global reach of Nigerian music and Afrobeat.
• Technology and youth's influence on advancing Nigeria's creative scenes.
• Addressing infrastructural challenges to uplift local talent.
• Insights into global partnerships with Nigerian artists.

Who are the people behind the music that shapes how we listen?

In this episode of Sound Connections, host Jakob Wredstrøm sits down with Overtone Studios CEO Niklas Brantberg, who shares how Epidemic Sound and his label built a new music economy for creators, one where focus playlists turn into real income.

Jakob and Niklas unpack the business of mood music, the shift from faceless tracks to artist identity, and the impact of AI in music production.

Perfect for music entrepreneurs, producers, and founders seeking inspiration on creating sustainable careers in today’s music tech landscape.

Find out more about Overtone Studios here: https://www.overtone-studios.com/
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Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.ventures


Follow on;

Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1


LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/


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Experience the possibilities of ethical AI in music creation as Antony Demekhin, CEO and co-founder of TUNEY, explains how his platform helps aspiring musicians craft tracks without compromising sound quality or copyright. In this episode, he recounts a lifelong passion for percussion and hip hop, revealing how it shaped TUNEY’s focus on genuine creativity and accessible workflows. 

It is a practical look at what happens when technology and artistry evolve hand in hand.

Explore here: https://tuney.io/

Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Michael Rohde Böwadt and Rie Kold Pripsø dive into the thriving SoundTech industry, sharing how SoundHub and SoundInvest are driving innovation and business growth. Discover Denmark's legacy in audio technology and how these initiatives are shaping the future through accelerator programs and strategic alliances. This episode explores the challenges of building a robust SoundTech ecosystem, the importance of hardware in startup success, and the impact of fostering innovation in this transformative sector.

Highlights:

• The cooperation between SoundHub & SoundInvest in supporting SoundTech startups.
• Denmark's tradition and leadership in audio technology.
• Overcoming funding challenges in the hardware-based SoundTech sector.
• The significance of passion and deep knowledge for startup achievement.

In a world where billions of songs compete for attention, one company is ensuring every creator gets paid what they’re owed. 
Hans Peter Roth shares how he transformed Muserk from a microsync licensing side project into the leading U.S. rights administrator, claiming an unexpected \$500K from YouTube in 2017 and growing to manage over 20 million works today. 

He explains why U.S. mechanical royalties are a tangle all their own, how strategic pivots and industry partnerships drive growth, and why markets in Africa and APAC hold massive untapped potential. Plus, discover the metadata challenges of AI-generated “ghost” tracks and the role of standards like DDEX in cleaning up the data chaos. 

In this episode, learn about a clear, factual look at the infrastructure that powers a fairer, more transparent music industry.

Visit Muresk here; https://muserk.com/

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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/


Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

This is the ambitious story of Timbre with co-founders Jonas Krossli and Kristian Wredstrøm. This candid conversation dives into their bold idea of democratizing music IP investments, the tough realities they encountered, and the hard-earned lessons of resilience. Uncover the vision behind Timbre’s quest to reshape the music business—and learn why even the most innovative efforts can face an uphill battle against industry constraints.

Highlights:

• Handling the intricacies of music investment
• The emotional highs and lows of startup life
• Insights into the music industry's response to innovation
• Personal development through entrepreneurial challenges