Softpreneur – Details, episodes & analysis

In many ways, Chanti Zak, is the ultimate Softpreneur -- she's also the most brilliant marketer we've ever met. Sustainable Growth Coach, Quiz Expert, Creator of The Empathy Marketing Ecosystem Model & Agency, she helps forward thinking business owners like you stand out, find your people, and increase conversions through connection. Fancy titles aside, she's also a mama of 3, who is obsessed with psychology, personal growth, and learning how to homestead (She lives on a 7-acre piece of gorgeous land in the mountains and has a massive garden, chickens, rabbits, and soon, a cow!)  Chanti shares her journey from food blogger to a successful online business owner, emphasizing the importance of her embodiment practice, community, and commitment to authenticity as a catalyst for personal growth. But we're not gonna lie: Chanti also talks about the hungry ghosts of online business, the false promises coaches and marketers make, and how the idea that one day it's all gonna be super easy is perhaps a dangling carrot that we all need to stop chasing. Known as the "Quiz Queen" by the likes of Amy Porterfield, Jenna Kutcher, and Copyhackers... Chanti shares how her interest in self-assessments brings her closer to what she truly wants to create in life. We talk about the circular path from raw creative energy, to being paid to write, to going back to the beginning with so much more awareness, confidence, and insight. 

We explore: 

• Chanti's deeply embodied spiritual, and creative practice that brings her into her body and her best ideas.
• Chanti's journey from food blogger with a dream to conversion copywriter for the biggest names in online business, personal development, and wellness (we're talking Amy Porterfield, Jenna Kutcher, and Mathew Hussey)... how Chanti carved out a niche for herself that changed the game for copywriters and online creators. And how the path has brought her back to her first passion, a sourdough side passion project with room to grow.
• The writer's path and making a living as a writer. How to find clients the magnetic way.
• Quizzes, personality based frameworks from human design to archetypes to enneagram: how aiming to do with any quiz or assessment is like, let it serve as an invitation to explore further and let it serve as a mirror to reflect back to you what might be true that you have yet to see or acknowledge.
• Pareto's 80/20 law and the relationship to time as a business owner, innovative ways to self structure and creating enough freedom and space for yourself to DO ANYTHING.
• There will always be other things competing for your time... and Chanti's recent cutthroat style of weeding out what actually matters.

Chanti is the creator of The Empathy Marketing Ecosystem, she's a quiz funnel strategist, growth consultant and coach that’s obsessed with psychology, interactive marketing, and getting brag worthy results for her students and clients. She believes boring is the enemy, neutral is a death sentence and real talk is the way of the future. In her spare time you can find her hanging with her 3 kiddos, milking her cow, or learning how to shuffle. 

Timestamps:

[01:57] The myth of passive income in online business  

[06:28] Managing stress and cortisol through movement  

[12:30] From food blogging to becoming a conversion copywriter  

[16:53] Breaking into copywriting and finding success in the wellness space  

[22:19] Insights from human design and how it applies to business  

[35:25] Shifting work schedules to focus on family and passion projects  

[46:55] The importance of boundaries in entrepreneurship

Get your hands on Chanti's proven to perform copy + quiz templates & always actionable trainings at her GREENHouse!

Ready to shine a little sunlight on the aspects of YOUR nature that make a thriving online marketing ecosystem possible? Take the Growth Type Assessment!

Want to learn even more from Chanti? Check out her Website and Instagram.

Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.

Connect with us on Instagram! @dawn_petrin | @elyssajakim

Music:

Pleiades 432 by Kenta Hayashi

We get a little vulnerable in this episode, and share about our Holistic Business Building Journey. We share the birth story of All Connected Agency, and how, quite frankly, this business was created from a rock bottom... but “all things work together for the good.” We share how we build business through energetics and moving forward with alignment, not just the big financial goals. Because the dance of our business is FULLY energetic. We've found that our medicine and magic lies in helping clients bust through business and visibility blocks in order to grow in full alignment and authenticity. 

We explore:

• How vulnerability and visibility have been the initiatory invitation for our business and personal growth this year.
• How Dawn was one of the first people to be replaced by AI back at the end of 2022. And how Dawn and Elyssa both experienced a rock bottom at the end of 2022, which then birthed All Connected Agency. The initiation of entrepreneurship and the path these two spiritual ladies walk together.
• Using Lacy Phillip's To Be Magnetic form of Neural Manifestation as the backbone of our business growth.
• How we bring our healing practices into our work with clients, and hold space for them to get REALLY authentic about what they're building, and what they really want.
• Business success is not solely defined by financial metrics.
• The flat out magical business owners we've attracted into our Holistic Business Society, our group coaching container for alchemy and initiation.
• Our collaborative innovative creative business process.
• Pivots, Portals, and our brand new offer: The Business Block Breakthrough & Abundance Activation.

Timestamps:

[03:06] Launching the website during a tough month

[07:03] Turning rock bottoms into opportunities

[11:43] Mastering social media and content development

[14:21] Brand strategy as a reflection of self

[16:15] Giving clients permission to be themselves

Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.

Resources Mentioned:

All Connected Agency | Website

Neural Manifestation by Lacy Phillips | Website

Connect with us on Instagram! @dawn_petrin | @elyssajakim

Music:

Pleiades 432 by Kenta Hayashi

We want to collaborate on The Softpreneur Podcast with you! So if this concept of "business as stewardship" hits for you, we'd love to know how you are stewarding the earth, the people around you, and your business. Send us a DM on IG, leave a comment, or shoot Dawn an email at connect@allconnected.agency and fill us in!

Are human beings inherently bad, exploitative, consuming machines... or is there a chance that we might exist in harmony and steward each other and the earth as we grow our businesses? Dawn and Elyssa go deep on the concept of business as stewardship, musing on how to do life differently, whether it's the way we consume, the way we collaborate, how we establish our communities and hold the collective and love. As well as our creative responsibility to create the world we want to live in, on a small scale, so that the large scale can reflect a more open-hearted, loving, and collaborative way of being.

We Explore:

• The 3Cs of Business As Stewardship and how these principles speak to your divine service in this world.
• How being intentional about what we consume and supporting small businesses can contribute to a more sustainable and compassionate world.
• How the idea of "leave no trace" might make you feel bad to be human, and how that doesn't help anyone step up, steward, or nourish their connection to the earth.
• The concept of A World Brotherhood Colony and why Yogananda said "Environment is stronger than willpower".
• The collective shift toward stewardship, cultivating relationships with nature, and how millennials are leaving city life behind.
• The radical, mindblowing things that happen when you create and collaborate with likeminded humans to create something bigger than you (or than you could have ever imagined).

Timestamps:

8:32 Rethink consumption habits to align with stewardship goals.

13:22 Understand collaboration as a key to effective stewardship.

17:03 Be more intentional about your media consumption.

22:28 Apply creative solutions to localize and improve stewardship efforts.

29:22 Collaborate with others to foster innovation in stewardship practices.

33:05 Embrace complementary skills in collaboration for greater impact.

37:00 Challenge the belief that humans are inherently bad for the earth.

Resources Mentioned:

Yogananda's Self-Realization Fellowship | Website

Amanda Frances | Website

Connect with us on Instagram! @dawn_petrin | @elyssajakim

Music:

Pleiades 432 by Kenta Hayashi

Eyla Cuenca has built a following on Instagram by being a bit of a rebel in the birth space. A thought leader to the core, Eyla is a holistic birth guide, Childbirth Educator, Doula, health freedom advocate and birth trauma alchemist. Eyla creates polarizing posts that really help to grow her following... all in service of creating more conversation, connection, and sovereignty for everyone involved in the birth experience. Eyla gave us the inside scoop on how she creates a strong container to hold herself with love, especially when what she posts is divisive and polarizing. Plus how she grew her business from in person to online, and her manifestation process when it comes to growing an audience. Eyla's social media strategy is proof that if you're not afraid of ruffling feathers, you can build a strongly successful business online... in a way that works for YOU.

Eyla's work is dedicated to offering guidance that supports women and men in returning to their deepest knowing about birth, individual sovereignty, and the body’s innate intelligence.

With a BA in Anthropology and Ethnographic photography from Bennington College… Eyla studied family systems and is passionate about helping change the conversion around the way women birth. She brings an anthropological lens to her work, with an eye for institutional critique. Eyla trained with the AAHCC founded by Robert A. Bradley, MD, where she specialized as a Birth Educator and Doula. Her work as a Guardian Ad Litem for the 11th Judicial Circuit of Florida as well as attending over 200 births as a Doula – in both hospital and home settings – brought her into health freedom and advocacy work. Eyla thoroughly believes that it is everyone’s right to have access to empowering education from conception to parenting.

Follow Eyla Cuenca on Instagram @eyla_cuenca_birth and if you want to hold space for yourself as you show up loud and proud on social, check out Eyla's Containment Course.

If you're looking to create more sustainable success, bust through mindset blocks and take aligned action in your business, shoot us a DM on IG @allconnected.agency. We're here to support your radiant growth!

Resources Mentioned:

Uncovering Birth | Website

The Primal Wound by Nancy Newton Verrier | Book

Connect with us on Instagram! @dawn_petrin | @elyssajakim

Music:

Pleiades 432 by Kenta Hayashi

If you're looking to create more sustainable success, bust through mindset blocks and take aligned action in your business, shoot us a DM on IG @allconnected.agency. We're here to support your radiant growth!

Stace used to think "influencers were cringe," and now she's a social media influencer who tries out the world's weirdest wellness hacks, and effortlessly grows her following through the practice of shadow work, which she learned through To Be Magnetic's process for neural manifestation. We go deep in this episode, from how to "hack the algorithm" by clearing your subconscious blocks. To recognize that the gift of cancel culture might just be learning how to cultivate a DGAF mentality, and vote for yourself first.

From physical trainer to kundalini yogini, to active wear e-com retailer, to red light therapy, carnivore, and beyond, Stace is a wellness influencer (and serial entrepreneur) on a mission to support the collective to DO our shadow work so we can show up as the most authentic versions of our ourselves.

Come Hang with Style by Stace Fizzy on YouTube, Instagram and TikTok.

Resources Mentioned:

To Be Magnetic | Website

The Portable Jung by Carl G. Jung | Book

Kelly Brogan's Work | Website

Carnivore Diet Video | YouTube

Connect with us on Instagram! @dawn_petrin | @elyssajakim

Music:

Pleiades 432 by Kenta Hayashi

What wellness influencer do you want us to interview? Shoot us a DM on Instagram @allconnected.agency and tell us who you'd love to hear from for an inside scoop!

For the last decade, Carly Banks has been helping women find body, mind, spirit, nervous system, and hormonal balance through sharing the path of Ayurveda.

In early 2024, one of Carly's videos went viral on Instagram and TikTok (garnering millions of views) -- and in the last ~6 months, her Instagram following grew from 3500 to 74k followers. All along the way, she has kept it real. Carly truly lives her practice of simple, daily ritual and is also a brilliant business woman who knows that social media is just one part of a thriving business ecosystem.

Carly shares how the best way to grow your business as a wellness practitioner is by honing your expertise in person, so that when you're ready to expand your online business, you have SO MUCH value to share with your audience.

One of the biggest wins?

Her absolutely viral video was an education piece where she was being EXACTLY herself!

Tune in and hear us chat about finding your authentic stride with social media, the sustainable way to grow your business, why nurturing your email list is SO essential, and how a huge following doesn't necessarily translate to a thriving business.

Connect with Carly on Instagram @thehabitayurveda and check out her life-enhancing offerings at thehabit.net while there take the Ayurvedic Mind-Body Quiz to find your personalized, simple path to balance.

Resources Mentioned:

ManyChat | Website

Chanti Zak's Quiz Course | Website

Connect with us on Instagram! @dawn_petrin | @elyssajakim

Music:

Pleiades 432 by Kenta Hayashi

Send us a DM on Instagram @allconnected.agency and tell us what you think about social media, personal sovereignty, and victim consciousness as a Softpreneur.

Yes, social media sucks. But when you recognize your role in the drama triangle and take sovereignty over your relationship with this tech overlord behemoth, you can use social media as a catalyst to your spiritual & business growth, rather than a villain to be escaped at all costs. In this episode, the gals elucidate some of the reasons social media IS a villain, then dig into some of the ways it can be seen as both a personal blessing and business blessing. They also give you some of the clues you need to understand when you're stuck in victim consciousness. If marketing is a healing modality, social media in and of itself can be a spiritual practice. Because when you become more visible, your business benefits in SO many ways. This game changing episode is the beginning of our series on Softpreneurship and Social Media, so if you've been on the fence about whether to go all in on social, give this episode a listen, and your nervous system a rest.

Resources Mentioned:

The Reclaimed Woman by Kelly Brogan, MD | Book

Stephen J. Karpman's Drama Triangle | Website

Madelyn Moon | TikTok

The Hidden Life of Trees by Peter Wohlleben | Book

Connect with us on Instagram! @dawn_petrin | @elyssajakim

Music:

Pleiades 432 by Kenta Hayashi

Send us a DM on Instagram with your vision for the collective.

In this episode, Dawn & Elyssa interview Camilla Blossom, a spiritual mentor, land alchemist, and medicine woman passionate about earth stewardship. Camilla shares her vision of interconnectedness, emphasizing the importance of joy, intuition, and love to brighten the world. Learn how reciprocal relationships with nature, honouring ancestors, and rethinking our connection to the land can transform both personal and business practices. This episode promises to inspire you with profound insights on nurturing yourself, others, and the planet.

"We are not here to heal the earth. We are here to heal our relationship with Mother Earth." - Camilla Blossom

For over 35 years, Camilla has been walking a magical fairy shamanism path to awaken and embody the consciousness of Mother Earth. She is a spiritual mentor & guide, land alchemist, medicine woman, and author of Sacred Spirits of Gaia: Co-Creating a New Earth with Fairies, Elementals, Ancestors, and Spirits of Land.

Key Topics Discussed:

• Interconnectedness of all living beings
• Joy, pleasure and lifting spirits
• Reciprocity and gratitude to nature
• Healing our earth connection
• Mentorship and accessing gifts

For bonus content, join Camilla Blossom on Pateron at Tree Keepers Circle in the Temple of Earth Magic.

Explore Camilla's magical offerings on her Website, and definitely check out her YouTube Channel.

Connect with Camilla Blossom on her Instagram, Patreon or sign up for her Newsletter.

Music:

Pleiades 432 by Kenta Hayashi

Muse all things meaningful marketing with us on Instagram: @allconnected.agency | @dawn_petrin | @elyssajakim

In this episode, Dawn & Elyssa interview Shiva Rose, a wellness icon and entrepreneur. They explore the delicate balance of feminine and masculine energies in business. Shiva shares how her spiritual practices, including Ayurveda and Kundalini yoga, shape her entrepreneurial journey. From retreats in Tuscany to creating a skincare line inspired by meditation, learn how Shiva integrates intuition and joy into her multifaceted ventures. Discover the essence of true prosperity and the importance of sisterhood and structured discipline in achieving a fulfilling life. Don’t miss this inspiring conversation on aligning business with spirit.

Shiva Rose’s a bit of a legend in the wellness world, founder of clean beauty line Shiva Rose Beauty, Author of Whole Beauty: Daily Rituals and Natural Recipes for Lifelong Beauty and Wellness, creator of the Pre-Goop holistic wellness blog The Local Rose (which Elyssa contributed to!), and she weaves beauty wherever she goes. She created her new online course The Waterways of the Feminine Mystique to guide women on a journey of self-discovery and empowerment by reconnecting to their innate femininity and sensuality.

Key Topics Discussed:

• Importance of sisterhood and connectivity
• Role of Ayurveda in entrepreneurship
• Balancing feminine and masculine energies
• Embracing spiritual practice in business
• Defining true prosperity and joy

Looking to learn more? Shiva's Waterways of the Feminine Mystique Course is a guide women on a journey of self-discovery and empowerment by reconnecting to their innate femininity and sensuality.

Resources Mentioned:

Eka Mai Recitation By White Sun | Listen Here

Mul Mantra By Snatam Kaur | Listen Here

Other ways to connect with Shiva Rose is through The Local Rose on their Website or Instagram.

Also, check out Shive Rose's Beauty Products on their Website or Instagram.

Music:

Pleiades 432 by Kenta Hayashi

Co-create the future you'd like to see with us! Send us a DM with your vision for the collective over on Instagram. If you enjoyed this podcast, leave us a review and share it with a friend.

In this episode, Dawn & Elyssa explore their personal spiritual journeys and discuss how integrating spirit into business practices can lead to greater alignment and success. They also share their visions for the collective and emphasize the importance of putting spirit first in entrepreneurship.

Key Topics Discussed:

• Spiritual practices and journeys
• Combining spirit with business
• Our vision for the collective
• Tuning in and energy alignment
• Spirit-focused entrepreneurship strategies

Music:

Pleiades 432 by Kenta Hayashi